media kit - Bauer Trader Media

T H E C O M P L E T E B O O K O F B O AT S
M ED I A K I T
2015-16
AUSTRALIA’S #1
used-boat marketplace
RATES
N
ow over 35 years young, Trade-a-Boat
magazine is still Australia’s leading
source of authority and opportunity
for all things marine, combining a
strong mix of news and reviews of
the latest powerboats, trailerboats, sail boats and
ancillary products, plus Australia’s largest usedboat classifieds.
Trade-a-Boat attracts an unsurpassed audience
exceeding 160,000 each month to the historic
masthead, with a rapidly growing online presence
and burgeoning social media platforms.
Trade-a-Boat is fast becoming more than a print
icon, with heavy investment in online trade through
the successful Tradeboats.com.au website but also
via Content Production, not only for itself but also
for its partners.
The right to enter our annual Australia’s Greatest
Trailer Boats contest is fiercely sought, thanks to
its ability to go beyond print and truly engage the
public through stunning photography, videography
and authoritative journalism.
Trade-a-Boat is built on the expectation of
impartial and knowledgeable product reviews.
Senior Boat Tester John ‘Bear’ Willis is one of
Australia’s most recognisable and trusted marine
journalists, and is ably supported by an unrivalled
team of boat experts in Editor Tim van Duyl, Field
Editor Ben Keys and contributors Andrew Norton,
Kevin Green, Kevin Smith and John Ford.
EDITORIAL OVERVIEW
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DEADLINES
CLASSIFIEDS / DEALER
R AT E S A N D D E A D L I N E S
ISSUE
MATERIAL DEADLINE
ON SALE
466
22 May 2015
11 June 2015
467
19 June 2015
9 July 2015
468
17 July 2015
6 August 2015
469
14 August 2015
3 September 2015
470
11 September 2015
1 October 2015
471
9 October 2015
29 October 2015
472
6 November 2015
26 November 2015
473
4 December 2015
24 December 2015
474
8 January 2016
28 January 2016
475
5 February 2016
25 February 2016
476
4 March 2016
24 March 2016
477
1 April 2016
21 April 2016
478
29 April 2016
19 May 2016
479
27 May 2016
16 June 2016
480
24 June 2016
14 July 2016
www.tradeboats.com.au
RESEARCH
Trade-a-Boat uses independently collated
research to know exactly what its readers want,
and uses outstanding talent to get it achieved.
Here are some highlights from a recent reader
survey of 316 readers:
of readers
are
69%
interested or highly
interested in Feature
Boat Tests.
4.8
72%
years. The
average
numbers of years
readers have been
reading Trade-a-Boat.
3.3
of readers
are looking
67%
to buy a new boat.
of readers
are between
67%
30 and 59 years old.
21-24 MAY
outboard motor in the
next 12 months.
of readers
are
interested or highly
interested in Private
Boats for Sale.
times. The
average number
of times each issue of
Trade-a-Boat is read.
2015 YEARBOOK
in seven
respondents
ONE
intends to buy an
72%
of readers
are
Interested or highly
interested in reading
about Boating Gear.
Trade-a-Boat readers
earn, on average,
P.A.
PUBLISHED SINCE JULY 1977
COVER PRICE: AN AFFORDABLE $9.95
FREQUENCY: 13 ISSUES PER YEAR
READ ON AVERAGE: 3.3 TIMES
67% OF READERS ARE AGED BETWEEN 30 AND 59
AVERAGE READER INCOME IS $98,000p.a.
Trade-a-Boat, printed every four weeks, is still audited
and has seen growth in the past two consecutive
quarters (source: ABC June 2014 & Dec 2014)
One of the last remaining openly audited marine titles
– and you KNOW why the others don’t bother
in eight buyers
is looking to
ONE
spend over $250,000
on their next boat.
in four readers
purchased a
ONE
boat after seeing it in
Trade-a-Boat.
of readers
have been
46%
reading Trade-a-Boat
for more than five
years.
$98,000
ABC audited
circulation,
12,112
of
up 0.69% YOY Julyrespondents
79%
December 2014.
listed Trade-a-Boat
$9.95 (inc gst)
T H E C O M P L E T E B O O K O F B O AT S
JUST T H E FAC T S
key strengths as being
authoritative and
trustworthy.
www.tradeboats.com.au
With more than 500 videos and
thousands of feature reviews
available at just a click of a button,
Tradeboats.com.au is the online
encyclopedia for all things
marine in Australia
MOBILE
OPTIMISATION
Tradeboats.com.au
is fully optimised for
use on tablet, mobile
phone and desktop.
With more than 40%
of unique browsers
coming from mobile
devices, users can
access, share and
enjoy content
anywhere.
D A N C I N G W I T H D I G I TA L
AVERAGE MONTHLY STATS
74,045 UNIQUE BROWSERS
COMBINED EDM DATABASE: 40,836
PAGE IMPRESSIONS: 514,060
FACEBOOK LIKES: 3110
Print and digital go hand-in-hand at Trade-a-Boat to enable
users access to its unrivalled content on any platform they
choose – and sellers to reach a much wider audience of
prospective buyers.
Content is still king but those who engage with Trade-a-Boat
have a variety of ways of finding it.
Leaderboard 728 x 90px
Unique Browsers
67%
growth
MREC 1
300 x 250px
TRADEBOATS.COM.AU
Tradeboats.com.au is now one of Australia’s leading marine
sites dedicated to helping connect buyers and sellers of new
and used boats, motors and other marine equipment.
Optimised for tablet and smartphones and with thousands
of items to view, tradeboats.com.au is an essential tool for
finding the perfect boat.
A comprehensive search, compare and enquire engine helps
buyers search more than 10,000 items for sale to find the best
deals on new and used power boats, sail boats, PWCs and, of
course, trailerboats.
Visitors can also access Australia’s largest library of
boat news and reviews from the unrivalled team of expert
reviewers at tradeboats.com.au, including a vast archive of
tests captured on video.
Private sellers and dealers can maximise their marketing
efforts by using the site’s inventory management, industryspecific reporting and enquiry and sales activity tools.
Advertising on tradeboats.com.au ensures your marketing
message is integrated into a seamless package that targets
consumers in all active phases of their purchasing process.
With sponsored content options available in addition to
traditional display banners, your marketing campaigns can
benefit from the latest news and reviews that keep consumers
on the site longer.
Visitors to tradeboats.com.au are looking to make a
purchase decision. Are you prepared to help them make
the right one?
50,943
MREC 2
300 x 250px
14
JAN
53,687
61,369
14
14
MAR MAY
58,835
JUL
AD SPACE
Homepage takeover
Leaderboard
MREC 1
MREC 2
EDM Feature
14
59,027
14
SEP
64,854
NOV
14
84,996
15
JAN
MAR
15
SPECS
All homepage positions
728 x 90 pixels
300 x 250 pixels
300 x 250 pixels
Boat Listing and Link
EDM Inline banner
500 x 90 pixels
Native advertising
Homepage promotion
Dealer listings
76,858
Unlimited
www.tradeboats.com.au
T H E C O M P L E T E B O O K O F B O AT S
T H E C O M P L E T E B O O K O F B O AT S
T
BES
inium
alum ing
h
s
fi ats
bo
Greatest
T H E C O M P L E T E B O O K O F B O AT S
Expanding your
Australia's
HORIZON
BOATS2015
Raised Pilothouse 110
Crestliner 1650 Superhawk
Surtees 5.5 Workmate HT
Stabicraft 2050 Supercab
Bar Crusher 730HT
Sailfish S7
Mercury
Rising
Scoop-
NEW
MERCS
TESTED
FourStroke
Battle Heats Up!
In this issue
Yamaha VX WaveRunner
MasterCraft X23 Gen 2
Jeanneau Sun Fast 3600
Cap Camarat 5.5 CC S2
Sea Ray 260 Sundancer
Brig Navigator 700
Key West 189 FS
Lagoon 620
& MORE!
Tried & tested this issue:
Prestige 750, Integrity 380 Flybridge, Arvor 280AS, Solaris ONE 42,
Jeanneau Sun Odyssey 349, Cruise Craft 625HT, TABS 5000 Territory Pro,
Grady-White Canyon 376, Whitepointer 8m Sports Cruiser
welcome! Fishing
Year in Review
Best of
Power & Sail
ISSUE 461
$9.95
$39,500
$26,900
JAN 22 –
FEB 18, 2015
,!3BD0A6-a cbaj!:k;L
9461
IN PRINT AND ONLINE
The boat you want is
now easier to find
2008 BAYLINER DISCOVERY 195 BOWRIDER
Immaculate, less than 40 hours freshwater-only use.
Suit fastidious buyer. VIC 0407 191 043
2015
with Steve Starling
BOATS FOR SALE
2008 NAUTICA 19 WIDE BODY
Diesel jet, 260hp Yanmar, Dunbier braked trailer.
Licensed to carry 16. QLD 0412 841 429
EUROBO
AWARDAT
WINNE
RS
Tips and Tricks!
ISSUE 464
$9.95
$58,000
$69,000
APR 16 –
MAY 13, 2015
,!3BD0A6-a cbaj!:k;o
9135
BOATS FOR SALE
IN PRINT AND ONLINE
The boat you want is
now easier to find
ADAMS 35
Round bilge cutter, moored Gold Coast. One of Joe’s
great winward keelers. QLD 0409 159 487
2004 7.5M SEATAMER ALUMINIUM CAT
Built to survey, lock-up cabin, twin Yamaha fourstrokes 300hrs, on reg trailer. QLD 0434 546 980
new! Launching
Riviera’s 515 SUV
in the deep end!
ISSUE 455
$9.95
$200,000
,!3BD0A6-a cbaj!:k;s
8787
BOATS FOR SALE
IN PRINT AND ONLINE
The boat you want is
now easier to find
1979 ROBERTS FLYBRIDGE CRUISER
Ideal for living aboard and long-range cruising. All
the bells and whistles. QLD 0409 630 385
Australia’s highest-audited
independent marine magazine
C O N TA C T S :
$55,000
JULY 31
- AUG 27, 2014
Damian Shaw 0481 433 976 damian.shaw@bauertrader.com.au
Tim van Duyl 0487 650 171 tim.vanduyl@bauer-media.com.au
1942 JOCK MUIR GENTLEMAN’S CRUISER
Wooden pilot boat / work boat / ocean cruiser. Four
berths. Full safety gear. VIC 0404 359 737