Turbocharge your sales - Your Convenience Manager

Turbocharge your sales - Your Convenience Manager

Turbocharge
your sales
Learn it all at the
Convenience U CARWACS Show
It’s that time again: Canada’s leading convenience, gas
and car wash show is this month. Join the industry’s
key players on March 23 and 24 at the Toronto Congress Centre to learn about this year’s trends and get
a sneak peak at the hottest innovations in the market.
The Convenience U CARWACS Show provides a rare opportunity for
all industry players to gather under one roof and exchange valuable
information. Manufacturers, distributors and retailers alike look forward to the networking opportunities.
“We speak to the operators and exhibitors every year, and they
always come back with great things to say about the show,” says Michael Cronin, director of event sales for Fulcrum Events Inc. “It’s
a win-win for everybody in the industry, and it’s a very successful
show because of the people participating in it.”
Suppliers agree: “Convenience U is an opportunity to connect with
the convenience-gas industry,” says Walter McNally, customer business
manager, impulse channel for Mars Canada Inc. “It provides an unparalleled opportunity to get up-to-date information and share best practices
on products, inventory management, and vendor programs.”
The show offers more than a chance to meet and chat: attendees
get to look at the newest innovations by visiting the many manu-
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MARCH | APRIL 2011
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facturer booths on the floor. “The Toronto show boasts the largest
representation of convenience suppliers and distributors available
anywhere in Canada,” says Russell Hoffman, general manager of Fulcrum Media Inc. “We’re very excited about this year’s show, which
keeps getting bigger and becomes even more relevant to independent
retailers, chain retailers and suppliers.”
Industry-leading manufacturers attend Convenience U so retailers will have opportunities to discuss their inventory needs face to
face with executives from companies like PepsiCo Foods.
“Convenience U is a great opportunity to network with the retail
and vendor community, see the 2011 innovation platforms firsthand
and learn more about the industry via the terrific workshops,” says
Mike Guindon of PepsiCo Foods.
“Convenience U is important for the industry
as it is born of Canadian content and provides
many open seminars and learning environments for Canadian convenience retailers
seeking knowledge to improve their operations. I would encourage people in our business to take advantage of the opportunity.”
– Kim Trowbridge, Board of Directors Chairman,
Canadian Convenience Stores Association
www.conveniencecentral.ca
30
Education is also a key component of the show. This year there will
be an abundance of brand new seminars and onsite training programs.
The program includes presentations from the CCSA and OCSA, such as
a food safety best practices seminar, and training sessions on We Expect
ID, with certification for the program available on the spot. Other new
education opportunities will include a retailer roundtable for independents, a session on how retailers can maximize their distributor and supplier relationships, and a seminar on how retailers can leverage daypart
sales, presented by Toronto-based Environics Research Group Ltd.
This year attendance is expected to be at an all-time high, with
retailers raring to go. “I benefit from the show every year because I
get to meet new suppliers, see new products, meet with other retailers and get new ideas,” says Faris Reyhani, owner of George’s Convenience, an independent c-store in Toronto. YCM
WORK THE FLOOR
10 WAYS TO MAKE THE MOST OF THE SHOW
DO YOUR RESEARCH. Find out what seminars will be presented
and who will be exhibiting ahead of time. Check out the show
website for a complete listing of guest speakers and exhibitors:
www.convenienceu.ca/TO/index.php
ARRIVE EARLY. Avoid lineups by showing up in advance. Also,
beating the crowd will give you a chance to orient yourself and
see where the exhibitors you want to visit are located.
HAVE A PLAN OF ACTION. There will be a lot going on at the show.
Avoid feeling overwhelmed and make sure you get the best use
of your time by identifying which seminars you want to attend and
which suppliers you need to speak to before getting to the show.
PRE-REGISTER FOR SEMINARS. Some seminars may fill up early,
so make sure you get a spot by registering in advance.
TAKE ADVANTAGE OF THE EDUCATION. This is a great opportunity to
learn from the experts. Seminars can help you improve your bottom line.
SPEND TIME WITH SUPPLIERS. This is a rare opportunity to meet
with suppliers face to face. Leverage their knowledge by asking questions about what SKUs and quantities you should order for your site.
SPEAK TO OTHER RETAILERS. This event brings together many
independents. Use this time to pick competitors’ brains on how they
run their businesses. Other retailers can be valuable sources of insight.
BRING YOUR TEAM. Bring any employee who has buying power,
or who interacts with your customers on a regular basis.
HANG ON TO PAMPHLETS. Keep any promotional materials or
literature you receive from suppliers. It can come in handy when
you are comparing offerings later on.
BOOK YOUR HOTEL AHEAD OF TIME. There will be thousands of
attendees flocking to the show, so make sure you find a good spot
to stay before hotels in the area fill up. The Radisson Suite Hotel and
the Doubletree by Hilton are both near the venue and are offering a
special rate for attendees who register before March 5, 2011.
www.conveniencecentral.ca
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MARCH | APRIL 2011
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www.conveniencecentral.ca
30
THE CONVENIENCE U CARWACS SHOW
8SPPJVII
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8SPPJVII
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Distributed by TFB & Associates Limited, Markham, ON L3R 9Z6 Tel. (905) 940-0889
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