THE MALL AT MILLENIA

T H E
M A L L
AT
o r l a n d o ,
M I L L E N I A
f l o r i d a
THE
FORBES
COMPANY
The Forbes Company is a nationally recognized
owner, developer and manager of iconic regional
shopping
centers, that are known throughout their
respective
fashion
markets
leadership,
for
their
distinctive
retail
innovation,
architecture
and
luxury appointments. The Forbes Company creates
exceptional
THE MALL AT MILLENIA
Orlando, Florida
retail
destinations
SOMERSET COLLECTION
Troy, Michigan
with
no
equal.
WATERSIDE SHOPS
Naples, Florida
THE GARDENS MALL
Palm Beach Gardens, Florida
THE
MALL
Well-heeled
global
central
travelers
flock
AT
Florida
to
The
MILLENIA
residents
Mall
at
and
Millenia
chic
to
satisfy their desire for luxury apparel, finely crafted
accessories and superb cuisine. Anchored by major
retailers including Neiman Marcus, Bloomingdale’s and
Macy’s, the magnificent collection is rounded out by
sought-after luxury boutiques including Chanel, Gucci,
Prada, Louis Vuitton, Tiffany & Co., Burberry, Jimmy Choo,
Breitling, David Yurman, Salvatore Ferragamo, Cartier,
Hugo Boss, Apple, Rolex, Bulgari, Saint Laurent and more.
NOT SEEN
ANYWHERE
ELSE IN THE
ORLANDO
MARKET...
MORE
THAN
ARE
150
U N D U P L I C AT E D
NEIMAN
MARCUS
ANTHROPOLOGIE
CHANEL
•
•
HUBLOT
•
•
KIEHL’S
•
POTTERY
•
BLOOMINGDALE’S
LILLY PULITZER
•
OMEGA
BARN
KIDS
•
•
•
•
JIMMY CHOO
•
ROBIN’S
M.A.C
•
VERSACE
•
•
•
JEAN
•
SEPHORA
TIFFANY
&
CARTIER
HENRI BENDEL
KATE SPADE NEW YORK
•
LOUIS VUITTON
MACY’S
•
•
GUCCI
•
BY
DONALD J PLINER
P.F. CHANG’S CHINA BISTRO
FACTORY
•
•
BRIO TUSCAN GRILLE
•
T H AT
ANCHORED
DAVID YURMAN
SAM EDELMAN •
CHEESECAKE
URBAN OUTFITTERS
•
MANY
M A R K E T,
EMPORIO ARMANI
ILORI OPTICAL
SAINT LAURENT •
THE
THE
CRATE & BARREL
•
INCLUDING
IN
BREITLING
EARLS KITCHEN & BAR
NYX
STORES,
VINEYARD VINES
MONTBLANC
POTTERY BARN
ROLEX
THE
CO.
•
•
•
BOUTIQUE
CAPITAL
UNDER
GRILLE
ARMOUR
WILLIAMS-SONOMA
EXCEPTIONAL
Discerning
palates
readily
CUISINE
find
standout
flavors
to enjoy at The Mall at Millenia. From the casual
fare offered at California Pizza Kitchen, the Asianinspired
brilliance
of
P.F.
Chang’s
China
Bistro,
Brio Tuscan Grille’s European charm, the global menu
of Earls Kitchen + Bar, plus Johnny Rockets, Orangerie
Cafés and the award-winning flavors of The Capital
Grille, opportunities for culinary adventures abound.
ARCHITECTURAL
DRAMA
Tree groves. Starlit skies. Bubbling streams. Fossilized
floors. Every detail of the center’s unique “s”-shaped
layout
is
carefully
Technology
also
planned
plays
an
to
delight
important
and
inspire.
role
in
the
beauty of the center, with a 360-degree multimedia
theatre,
consisting
of
high
resolution
LED
screens
elevated 30 feet in the air, transforming the grand
court
into
a
revolutionary
attraction
of
sight
and
sound. The architectural theme based on the universe
of
man,
earth
and
time
is
certainly
awe-inspiring.
P R E M I E R
L O C A T I O N
Orlando is the third largest MSA in Florida and one of
the largest tourism destinations in the United States.
The Mall at Millenia’s primary trade area consists of
more than 1.5 million people with a retail expenditure
potential in excess of $5 billion. It extends to a 10 to 20
mile radius and is growing at a rate of 8.9%. The center
is located at I-4 and Conroy Road — minutes from major
tourist attractions and Orlando International Airport.
INTER
STATE
P R E M I E R
4
L O C A T I O N
Somerset Collection, known as “Downtown Michigan,” in
the dynamic heart of Oakland County, serves many roles.
It gives retail luster to the state’s Golden Corridor
amidst 12 million square feet of bustling office space.
It acts as a Northern luxury beacon, drawing Great Lake
visitors from Ohio, Indiana and Ontario, Canada. And,
closer to shore, it is the preferred shopping destination
for the affluent communities of Bloomfield Hills,
Birmingham, Franklin, Oakland Township and Rochester
with some of the highest household incomes in the U.S.
ROY
CON
D
ROA
A
WEALTH
OF
OPPORTUNITY
REMARKABLE GUESTS
POPULATION
OF
FLORIDA
POPULATION
OF
The
Mall
Millenia
In
addition,
more
at
than
45%
half
SHOPPER
PROFILE
20.271
ORLANDO
is
of
of
2.3
MILLION
MILLION
the
preferred
the
center’s
the
|
3RD
|
shopping
households
LARGEST
62
destination
shoppers
have
include
an
children
STATE
IN
MILLION
ANNUAL
for
of
53%
THE
U.S.
VISITORS
the
trade
area.
above
average
HHI
and
under
the
of
18.
age
Overall Shopper
Trade Area
Shoppers
Tourist
Shoppers
Trade
Area Resident
(DMA)
U.S. Benchmark
for all Shoppers
Male
24.9%
23.4%
28.9%
49.1%
34.2%
Female
75.1%
76.6%
71.1%
50.9%
65.8%
Average Age
39.7
38.3
40.2
41.5
38.8
Average HH Income
$113,902
$102,183
$141,332
$67,087
$85,027
HH with Children
51.7%
45.5%
71.1%
30.7%
43%
Average Expenditure
$392.98
$263.77
$690.28
$100.74
Length of Visit
91.1
75.9
119.6
80.3
# Stores Visited
2.8
2.5
3.7
1.8
% of Center Shoppers
69.1%
30.9%
% of Center Sales
46.3%
53.7%
MARKET FACTS
Orlando is the third largest MSA in Florida and
one of the largest tourism destinations in the U.S.
CHANGES TO ORLANDO TODAY INCLUDE:
The Mall at Millenia’s primary trade area consists of
more than 1.5 million people with a retail expenditure
potential in excess of $5 billion. It extends to a 10
to 20 mile radius and is growing at a rate of 8.9%.
31% of shoppers are market visitors contributing 53%
of the center’s sales.
Average visit is 91 minutes, expenditure per visit is
$392.98 and drive time is 35 minutes, far exceeding
the industry benchmarks.
Dr. Phillips Performing Arts Center, a $550 million
project of 330,000 square feet with Phase 2 to
include a 1,700 seat performance hall.
The Citrus Bowl Stadium Renovation, a $207 million
reconstruction project which holds 65,000+ and is
positioned to host NFL and NCAA football games.
Orlando City Soccer Stadium, home of MLS’s Orlando
City Lions, a $115 million, 28,000 seat project.
Medical City consisting of 650 acres; Lake
Nona Life Sciences cluster to create 30,000
jobs and a $7.6 billion impact within the next
decade. The cluster includes: Sanford-Burnham
Medical Research Institute, University of Central
Florida College of Medicine, Nemours Children’s
Hospital, University of Florida Research and
Academic Center, Veterans Affairs Medical
Center, Future home to VHA National Simulation
Center – SimLEARN and U.S. Tennis Association
Headquarters and Training Facility
The Metro Orlando area boasts a $13.4 billion
technology industry that employs more than 53,000
people, helping to make Orlando one of the fastest
growing job economies in the country.
Orlando’s developing life science cluster, “the medical
city,” has an economic impact potential of $7.6 billion.
The Orange County convention center is the second
largest facility in the country hosting more than 1.4
million attendees each year.
Orlando is a world-renowned tourist destination with
62 million visitors who contribute $33 billion to the
local economy each year.
Transportation:
• SunRail: 32 mile commuter rail system, 12 stations
• A ll Aboard Florida (2017): Intercity passenger rail
system connecting Miami to Orlando
• Orlando International Airport: Intermodal transportation system (2017)
$1.8 billion terminal expansion
2015 Average Household Income
19
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¨
¦
95
Legend
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_
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¦
4
4
§
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¦
75
The Mall at Millenia 45 Minute Drive Time
11
The Mall at Millenia 60 Minute Drive Time
12
8
9
20
2015 Average Household Income
10
14
Lak e
Apopk a
17
7
2
1 3 6
^
_
18
13
§
¨
¦
95
15
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¦
The Mall at Millenia
16
75
Below
$30,000
$30,000 -
$39,999
$40,000 -
$49,999
$50,000 -
$59,999
$60,000 -
$69,999
$70,000 -
$79,999
$80,000 -
$89,999
$90,000 - $100,000
Above
5
$100,000
Selected Communities
by Average Household Income
§
¨
¦
4
1 - $173,517 - Lake Butler
2 - $171,601 - Windermere
3 - $169,196 - Bay Hill
4 - $148,924 - Heathrow
5 - $126,065 - Celebration
6 - $120,984 - Doctor Phillips
7 - $113,910 - Gotha
8 - $109,646 - Wekiwa Springs
9 - $108,478 - Tildenville
10 - $108,259 - Chuluota
11 - $102,320 - Lake Mary
12 - $100,451 - Black Hammock
13 - $98,970 - Belle Isle
14 - $97,950 - Maitland
15 - $96,176 - Lake Hart
16 - $95,882 - Lake Mary Jane
17 - $94,999 - Winter Park
18 - $92,379 - Edgewood
19 - $91,317 - Samsula-Spruce Creek
20 - $90,082 - Oviedo
.
0
5
10
Miles
20
2015 Average Household Net Worth
3
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¨
¦
95
§
¨
¦
4
§
¨
¦
5
75
14
11
15
2
10
12
Legend
7
^
_
9
Lak e
Apopk a
The Mall at Millenia 45 Minute Drive Time
The Mall at Millenia 60 Minute Drive Time
6
^
_
4
§
¨
¦
75
The Mall at Millenia
8 1
16
13
2015 Average Household Net Worth
§
¨
¦
Below
95
$200,000
$200,000 - $399,999
$400,000 - $599,999
$600,000 - $799,999
$800,000 - $999,999
Above
§
¨
¦
4
$1,000,000
Selected Communities
by Average Household Net Worth
1 - $2,142,463 - Bay Hill
2 - $2,056,760 - Yalaha
3 - $1,729,506 - Samsula-Spruce Creek
4 - $1,602,050 - Windermere
5 - $1,453,859 - Heathrow
6 - $1,350,424 - Rio Pinar
7 - $1,178,004 - Wekiwa Springs
8 - $1,125,448 - Lake Butler
9 - $1,058,430 - Howey-in-the-Hills
10 - $1,055,226 - Geneva
11 - $1,049,291 - Wildwood
12 - $987,596 - Lake Mary
13 - $956,469 - Belle Isle
14 - $942,328 - Tangerine
15 - $913,122 - Zellwood
16 - $905,219 - Edgewood
.
0
5
10
Miles
20
SUCCESSFUL
MARKETING
PROGRAMS
DESIGNED
FOR YOU...
STRATEGIC PROGRAMMING AND PARTNERSHIPS, COUPLED WITH CUSTOMIZED CENTER INITIATIVES, PROVIDE
THE MALL AT MILLENIA RETAILERS WITH THE OUTSTANDING MARKETING SUPPORT THAT THEY DESERVE.
PROGRAMS AND PARTNERSHIPS
BRANDING EFFORT RESULTS
Customer retention is the forefront of the Platinum Club, which
engages our most affluent resident shoppers. This elite group
of members enjoys exclusive benefits throughout the year as a
reward for their loyalty. Partnerships with regional philanthropic
organizations, high profile businesses and associations provide
a network of resources to connect
with the resident community.
A long-standing partnership
with Visit Orlando, among other
tourism related associations,
proves beneficial in garnering high
visitation from the tourist market.
• Increase drive time to property:
50% greater than national average
• Increase average time spent at property:
42% greater than national average
• Increase average expenditure at property:
2.7 x the national average
TakE advanTagE
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ProPErTiES
S coMPany
aT aLL ForBE
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SIGNATURE EVENTS
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PriviLEgES vary
F r o m t h e t r e n d s e t t i n g t r a d i t i o n o f Fa s h i o n W e e k t o a
Santa’s Magical Arrival’s heart-pumping season kickoff,
The Mall at Millenia is renowned for crowd pleasing
activities that enthrall the community.
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inter 2015
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|
S A LVATO
P R A DA
BURB
F L O R I D A
B U R B E R RY P R O R S U M : Autumn/Winter 2015 Look 23
JIMMY CHOO
|
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S e a s o n a l Tr e n d s
direct mail pieces
feature products and
brands to enforce the
Center’s fashion leadership and encourage
center visits. M Magazine, an annual holiday
publication, offers rich editorial and
advertising opportunities to extend brand
reach and connect with resident shoppers.
CHANEL
O R L A N D O
L O U I S V U I T TO N
CHANEL
on cover:
NEIMAN MARCUS | BLOOMINGDALE’S | MACY’S
L O u i S V U I T TO N
FA L L
T I F FA N Y & C O .
the mall at millenia
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P R A DA
Visitor
amenities
SA I N T L AU RE N T
s a lvato r e f e r r ag a m o
MILLENIA
RETAILER
EXPOSURE
L U X U RY
D E S T I N A T I O N
v e rsac e
Through a multi-channel approach,
retailers gain exposure and consumers
are engaged via The Mall at Millenia
website and social media channels.
An international digital advertising
campaign provides targeted worldwide
exposure for the Center, offering three
avenues to engage potential consumers.
An E Newsletter distributed monthly in
three languages continues the conversation.
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E X P E R I E N C E A
S H O P P I N G & D I N I N G
tHe mAll At milleniA platinum
ONLINE INITIATIVES
TOURISM OUTREACH
Both leisure and business
visitors to Orlando are
targeted prior to and upon
arrival to the destination.
The Mall at Millenia’s
outreach to the 62 million
visitors to Orlando involves
a network of partners and
programs offering a variety
of touchpoints for the Center
and our retailers.
collection
| ThESoMErSETcoLLE
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Python
Necklace.
Sunglasse
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McQueen
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Metal
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MARCUS
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NEIMAN
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MAYORS
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the Forbes company
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