How can a CRM help your small business?
There are two parameters that decide the fate of any business: 1).Acquiring new customer (Lead Generation and New Customer Acquisition) and 2).Providing excellent customer service to existing customers (customer retention.) Whether it’s a large or small business, the rules remain the same. CRM software has been around for more than a decade but its use was restricted to businesses having national or international presence. In today’s world were the competition is fierce and customer demands high, even the small business needs to work aggressively and innovatively.