CASE STUDY Ruark brand partnerships

CASE STUDY Ruark brand partnerships
Mission
Having effectively handled the rebranding of Ruark
from Vita, the next step was to build brand visibility for
its products within the consumer sector. This further
reinforced our efforts to position Ruark to the interiors
press as a design brand.
Method
One of the most effective ways we did this was
initiating, organising and carrying out brand
partnerships with iconic household names. We
partnered Ruark with a number of likeminded brands,
creating limited edition collaborations. Partnerships
included Selfridges – a stockist of Ruark, which
designed an exclusive R1 in the store’s signature yellow
– and classic British fabric/wallpaper brand Osborne &
Little. The latter model wrapped an R1 in an exclusive
print from its forthcoming collection, displaying the
radio on its stand during Maison & Objet. Another
collaboration included music charity Nordoff Robbins,
an organisation close to Ruark’s heart, which drew on
its connections with the likes of Adele, Emeli Sande and
Jamie Cullem to auction of signed R1’s for charity. All
partnerships were initiated, organised and represented
in the press by Little Red Rooster from start to finish.
Boom
Ruark’s collaborative efforts effectively raised
Ruark’s profile to become a household name in its
own right. Each partnership provided plenty of
opportunity for PR activity and opening up the brand
to new audiences. The success of each partnership
has allowed Ruark to develop relationships with
unexpected new partners, such as London-based
graffiti artist Pure Evil.
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