Objective - Target Marketing
Transcription
Objective - Target Marketing
Capabilities Overview Creating Personalized Consumer Experiences Who We Are Established in 1980, Target Marketing is a leading non-traditional agency creating the opportunities for brands to connect with their target audience in the physical world. What We Do Experiential with Digital & Social Media Integration Events (research, sponsorship negotiation, planning, production & activation) Mobile Tours Strategic Sampling Street Teams Multicultural Marketing Retail Tie-Ins Public Relation Events & Activation Target Marketing has represented some of the world’s most recognized brands: Case Studies Experiential Objective Create excitement and buzz for SyFy’s original movie "Alice". Strategy Integrate PR/Experiential/Digital & Social Media Hire & train 50 male cast members to duplicate TV movie's main character Procure step dance troupe to perform in Union Square Create, produce & outfit cast street members in customized rabbit heads and costumes to replicate central movie character Deliver thousands of Alice character cards to consumers at: Major commuter hubs New York City Landmarks Wall Street and other main business districts Results Alice was the most watched original mini-series on the SyFy Channel Generated Digital & Social Media buzz with thousands of tweets, photos, & video uploads by consumers who spotted the rabbits in NYC Adweek awarded this campaign "Media Plan of The Year" (Out-of-Home focus) Winner of the coveted Cannes Bronze Media Lion Event Production & Activation Objective Sponsor an interactive activity, with a ‘tasty punch’, for Clorets ‘breath deodorant’ Strategy Create the Clorets Chili Cookoffs Arrange on-site live radio remotes Place advertisements in local press and trade to attract contestants Hand-deliver Clorets samples Formulate a proof-of-purchase admission promotion Organize VIP entertainment for local sales force and their customers Results . Continuation of program for five years . 28% average annual sales increases (IRI measured) Multicultural Marketing Objective Create brand relevant experiences for Skittles, Snickers, Starburst, and Twix in Miami’s Hispanic community Strategy Produce four brand entertainment stages at Calle Ocho, the largest (over 1 million in attendance) one day event in the US. Conduct live radio remotes at Sedano’s supermarkets Hire and train 50 bilingual brand ambassadors Deliver 200,000 samples Results Increased brand sales by 11% at Sedano’s Mobile Tours Objective Introduce Burger King Fruit Smoothies and Frappes to consumers during a 3month 40-market tour Strategy Integrate a Mobile Tour with a Social Media campaign Produce 30 customized vehicles Coordinate daily vehicle travel and product & support pick-up Hire, train & oversee 30 Field Managers and 120 crew members Research local events and procure health permits Deliver samples and coupons to consumers at: Over 300 Festivals and Events High traffic pedestrian shopping areas and local attractions Professional Sports and College venues Central business districts Burger King restaurants Results Created significant brand awareness and trial by delivering hundreds of thousands of samples, in addition to thousands of tweets and BK Facebook page visits to follow the tour. Was the largest sampling campaign in Burger King’s 59-year history. In US promotional history, this is the greatest number of vehicles ever used during a single national Mobile Tour! Why Target Over 35 years of non-traditional and experiential marketing experience Face-to-face engagement with hundreds of millions of consumers National Networks • Field marketing managers Brand ambassadors Warehouse facilities Comprehensive Database Optimal promotional sites in leading U.S. markets Municipal permit regulations for hundreds of cities Thousands of special events Top Value for your Budget Target provides turn-key solutions that accommodate a wide-range of budgets. Client Testimonials “…what a wonderful job Target Marketing did this year on the Pepcid Complete Food Festival event program.” “I wanted to take this opportunity to thank you and your staff for the exceptional job you did for us on the Ricola Mystery Cougher program.” “Through the initial stage of ideation and creation, to execution, to the final wrap-up, it was a pleasure working with Target Marketing.” Quaker Oats We Need To Chat Let’s Connect Today Peter Costa (631)521-6955 peter.costa@targetmarketingus.com www.targetmarketingus.com Creating Personalized Consumer Experiences