The Growth of a Brand Liz Lange and the World Categories Now
Transcription
The Growth of a Brand Liz Lange and the World Categories Now
The Growth of a Brand A little over ten years ago, designer and entrepreneur Liz Lange created a fashion brand that revolutionized maternity style and with that, society’s perception of pregnant women. Initially, Liz appealed to the high-end female consumer but today her brand encompasses a broader range of consumers, making the brand accessible to different distribution outlets and product offerings. The focus of the line also extended, now highlighting both maternity chic and everyday women's apparel in casual and active ranges, business and formal wear. Today the Liz Lange brand represents a myriad of licensing opportunities in the global marketplace. Liz Lange and the World Liz’s licensing partnerships with Nike, Nikon, Bliss Spas, and collections at major retailers such as Target have made the brand a household name. The advertising campaigns along with the philanthropy and community involvement adds incredible cache to the name. With a stellar reputation, worldwide recognition, great placement and unyielding support, Liz Lange is poised for international growth. Categories Now Available Apparel, Footwear, Jewelry, Baby Products, Housewares, Soft Goods, and more. TM TM R Tel: 973-509-0200 Fax: 973-509-7419 Email: info@bradfordlicensing.com Web: www.bradfordlicensing.com