Carrefour Revolutionizing the shopping experience

Food
Carrefour
Revolutionizing the shopping experience
Carrefour is the number one retailer in
Europe and number two in the world
with over 9,900 stores in 33 countries.
The 365,000 Carrefour employees
are the group’s leading asset and have
been given the best training to develop
their customer centric approach and
retail expertise. Carrefour is commited
at making their customer’s shopping
experience the best. This is why
the retailer is continually seeking to
enhance its customers’ store experience
by adopting innovative technologies.
“Pricer delivered a solution enabling
Carrefour to interact with their
customers through their smartphones
and the ESLs.” continues Lecat.
The mobile App created for Carrefour,
called “C-où” (available on Android
and iOS), allows customers to create
‘shopping lists’ and search for products
– meaning they can prepare their basket
before they even arrive at the store. The
App also generates recipe ideas, and,
Name:
Carrefour
Place:
France
Number of stores:
9,994
Number of employees:
364,969
Average Annual Turnover:
€76,789 million
Average Number of ESLs:
55,000
Enhancing the store’s shopping
experience
Press campaign:
http://youtu.be/5xOTjhWG5A0
Many customers today, especially those
living in cities, are acutely time and
promotion-sensitive –they don’t want
to lose unnecessary time shopping in
stores and are continuously searching
for the best offers. For them, the best,
most enjoyable shopping experience is
one that is efficient and streamlined.
“Carrefour came to us 6 months ago
searching for ideas to modernize the
shopping experience in their stores,”
says Arnaud Lecat, VP Store Solutions
at Pricer.
With this is mind, for Carrefour’s
Villeneuve la Garenne hypermarket,
Pricer developed a retail solution with
Geolocalisation, Mobile Shopping and
graphic SmartTAG Electronic Shelf
Labels.
CLIENT PROFILE
when a recipe is selected by the shopper,
highlights and suggests which other
products are required. The solution also
includes geolocalisation – once inside
the store, it helps customers find any
product, and optimises their shopping
route through indoor navigation.
© Pricer Group, 2014
Exact pricing and precise
geolocalisation with Pricer
Graphic labels
The store has been equipped throughout
with 55,000 Pricer NFC-enabled ESLs.
Not only do these bring with them all
the benefits of ESLs – centralized price
automation- but the NFC capability
mean that customers can access
more information about a product –
ingredients, pictures, data and more –
simply by putting their NFC-enabled
smartphone next to the shelf label.
The benefits of ecommerce for
physical stores
For Carrefour, Pricer’s solutions enable
a better understanding of customers’
behaviour in-store, while the improved
customer experience adds fluidity to
the shopping experience to ensure they
will return again.
BENEFITS
•
•
•
•
•
•
•
Centrally managed prices
Quick price updates
Graphic labels
Indoor navigation
Mobile shopping
Boosted customer loyalty
Connected store
“Pricer delivered a solution
enabling Carrefour to interact
with their customers through
their smartphones and the ESLs.”
Customers can even ‘like’ a product
with their phone and the label will
display the total number of ‘likes’.
The ESL labels are all linked to the
product database and thus the Mobile
App, ensuring that there are no price
discrepancies and that in-store location
is even more accurate – the price a
customer sees on the App is the same
price that they pay at the counter, and
the product is exactly where the App
says it will be.
“We are proud to play a role in this
prestigious project,” continued Lecat.
“For Carrefour, customer service is
paramount – they are a retailer that
understands that innovative new
technologies can enrich this experience,
and, in so doing, boost customer loyalty.
The solutions Pricer has developed
make this store fully connected – and
bring the ‘simple and efficient’ benefits
of internet shopping, in-store.”
Arnaud Lecat, VP Store Solutions of
Pricer.
Carrefour Villeneuve la Garenne is
the first store worldwide that allows
customers to benefit from Pricer’s
integrated solution using indoor
navigation, mobile shopping and
SmartTAG graphic labels.
For more information, please visit:
www.pricer.com or contact us at: sales@pricer.com
Pricer AB • Västra Järnvägsgatan 7 • S- 111 64 Stockholm • Sweden • Tel. +46 (0)8-505 582 00
Pricer SAS • Parc Ariane Bât. Saturne, rue Hélène Boucher • 78280 Guyancourt • France • Tel. +33 1 61 08 40 20