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Graduated from London College of Communication, London; with a distinction in MA Interactive
Media. My main specialisation was in User Centred Design. Graduated from The National Institute of
Design, Ahmedabad after pursuing a Diploma in Graphic Design in 2010. A motivated, enthusiastic
graphic designer and UX/UI designer with 2 years' experience in multimedia and print design. I have a
strong understanding of design methodologies and design issues, having worked in design firms and
client-side environments. A dynamic team worker with well-developed written & verbal
communication abilities and accustomed to performing in deadline-driven environments.
26yrs|8 November, 1987
Single|Indian|New Delhi, India
EDUCATION
LANGUAGES
MA Interactive Media
London College of Communication
University of Arts, London
September 2011 - September 2012
London, UK
Diploma in Graphic Design
Bilingual Proficiency
IELTS - Band 8
Ahmedabad, Gujarat, India
Schooling - CBSE
English
Punjabi - Basic Understanding
National Institute of Design
June 2005 - September 2010
Hindi
Modern School Vasant Vihar
April 1992 - March 2005
New Delhi, India
DESIGN SKILLS
SOFTWARE SKILLS
balsamiq
HTML/CSS
Project Management
Concept Development
User Testing
Interaction Flows
Layouts
Wireframing
Pathetic
Typography
Basic
Print
Good
Identity & Branding
Great
User Research & Personas
Flawless
KEY PROJECTS
ORCR
E-Commerce website for a fashion brand
2013
ORCR is a new fashion brand placed in the fashion hub
Hauz Khas Village, Delhi. Designed the e-shopping
UI/UX, keeping in mind the current identity of ORCR.
Danspire
Interactive Dance Floor
2012
Danspire engages the user with the interface, enabling
them to leave any inhibitions and dance, encouraging
them to explore their potential.
Food Traveller
Location based iPhone app
2012
With Food Traveller the user can step into another
world within Borough Market, which makes their
experience worthwhile.
Research Thesis
Emerging trend of Interactive Brand Museums
2012
The focus of this research is to find out the prospects
to test immersive experiences in Brand Museums
and study its importance.
Namo Website
Redesign of the website for NAMO
2010
Project included user testing, information architecture,
photo shoots etc. and a complete documentation.
Click to view the documentation.
Silk Road and Beyond
Branding and Re-Branding for the retail store
2008; 2012
Logo design and application on collaterals. Retail
graphics and signage, advertising and online marketing.
@ contactme@mintyblues.com
www.mintyblues.com
http://www.linkedin.com/in/medhamalhotra
WORKSHOPS, SEMINARS, LECTURES
OFFF; Barcelona, 2012
TEDxObserver:Where Inspiration meets Action; London 2012
Human Computer Interaction by Scott Klemmer ; Online course from Stanford University, 2012
Kinetica Art Fair, University of Westminster; London, 2012
Kyoorius Design Yatra; Goa and Mumbai 2006, 2007 ,2008 & 2009
IcoGrada; IDC- Mumbai, 2007
WORK EXPERIENCE
DoubleKlick Designs Private Limited
June 2013 - Present
DoubleKlick Designs is a specialized branding, web and
creative design agency. Major clients handled : Crocs,
Grandeur Interiors, Open Oven, Roopak Store
Powerparts Private Limited
November 2012 - April-2013
Powerparts Private Limited is Perkins' Appointed
Distributor for Northern and Eastern regions of India.
The brief was to revamp the PPL branding and include
Perkins' branding as per their guidelines.
The Entertainment Design Co.
October 2010 - June 2011
EDC, caters to ultra luxury design and production
projects. During my 10 months at the company, I
designed a range of couture-themed wedding,
birthday, anniversary and baby shower invitations and
personalised stationery hampers.
B & V Design
March 2010 - September 2010
Redesigned the website (www.namo.in), which
increased sales through web by 50%. Participated in
packaging projects for Nestle and Bikano festive range.
Silk Road and Beyond
September 2008 - Present
Silk Road and Beyond is a home furnishings & accessories
store in a plush market in New Delhi, started in 2008.
Have Gained great insights, being the hands-on retail
experience.
Nikki Duggal Design + Mixed Juice Design
May 2008 - July 2008
Contributed to some client projects like ‘Nourish
Organics’, ‘Jet Airways’, ‘FCML’, ‘Madame’ along with
Mixed Juice merchandise and Platform Magazine.
Creative Head
Idea and concept generation and development, client management, planning, copy,
digital and print campaigns and pitches.
Working closely with the web development team to transform designs to code.
Freelance Brand Consultant
Redesigned Powerparts Private Limited’s logo and branding. Included Perkins’
branding into collaterals as per branding guidelines. (Invoices, uniform, exterior
and interior signage, templates for emails, presentations etc)
Currently assisting in content development and information architecture for
brochure and website
Assisted in internal management software development
Graphic Designer
Provided the clients with innovative, inventive and original designs.
Conceptualized, brain-stormed and led projects from start to finish
Worked in a team with designated roles for client servicing, output, proofreading and production. This helped develop understanding of each role as
well as various printing techniques.
User Interaction and Interface Designer
Project included user testing, information architecture, photo shoots etc. and a
complete documentation.
Used UCD techniques such as surveys, shadowing, personas, card sorting and
simple prototyping for user testing.
Created iterated task flows & wireframes to suit the needs of the users & client.
Understood possibilities of Web 2.0 & JavaScript
Applied design knowledge to corporate packaging & understood the
corporate hierarchy.
Freelance Graphic and Product Designer
Designed the identity, visual language, along with the promotional matter,
hoardings and advertising. Redesigned the branding in 2012
Proposed e-catalogue website to help reach potential clients and buyers
across countries.
Handled promotions in print, on the internet and social media sites.
Created digitally printed luxury cushion range in 2010, and currently creating a
range of digitally printed ‘Funky’ cushions.
Design Intern
First industry experience in a design firm
Understood importance and application of a design brief.
Adhered to design brief and delivered solutions successfully.
THANK YOU FOR YOUR TIME
I appreciate your time and interest in my resume. Please feel free to contact me by any of the methods below.
@ contactme@mintyblues.com
www.mintyblues.com
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http://www.linkedin.com/in/medhamalhotra
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