Possible cooperation

Transcription

Possible cooperation
LOT POLISH AIRLINES –
MARKETING COOPERATION
January 2016 / Ancillary Revenue Department
AGENDA
LOT: facts and figures
Marketing cooperation
Contact
2
LOT: FACTS AND FIGURES
CURRENT AND UPCOMING ROUTES
LOT: FACTS AND FIGURES
4
NETWORK IN 2020 – TWICE AS BIG AS IT IS TODAY
2014
2016
2020
49 destinations
(including 4 long-haul)
about 65 destinations
(including at least 8
long-haul)
75 destinations
(including 10-12
long-haul)
68.5 thousand flights a
year
Approx. 85 thousand
flights a year
Approx. 115 thousand
flights a year
9.2 billion ASK
Approx. 12 billion ASK
Approx. 27 billion ASK
30%
increase
LOT: FACTS AND FIGURES
5
GDZIE MOŻEMY BYĆ OBECNI
 Lotnisko
• Check in
MARKETING COOPERATION
TYTUŁ SEKCJI PREZENTACJI
6
OUR MEDIA CHANNELS
On the
ground
In the air
On-line
Special
events
MARKETING COOPERATION
7
ON THE GROUND
ort Lotniczy im. Fryderyka
hopina w Warszawie
Warsaw Frederic
Chopin Airpirt
Strefa LOT
Dedykowane stanowiska eck-inOT
Business Lounge Polonez
• LOT zone,
• Children zone,
• Dedicated check-in
counters,
• LOT Business Lounge
Polonez,
OUR MEDIA CHANNELS
8
ON THE GROUND
Wheels instead of wings
• Bus&Fly coach fleet
• Operational buses and cars
• LimoService limos
OUR MEDIA CHANNELS
9
WARSAW FREDERICH CHOPIN AIRPOT
• LOT zone
• Dedicated check-in counters
• Kids zone
Possible cooperation:
 Covers for boarding passes and
tickets,
 Luggage tags,
 Leaflets in stands or given to
passengers,
 Sampling,
 Family check-in: gifts for the
youngest passengers
ON THE GROUND
10
WARSAW FREDERICH CHOPIN AIRPOT
• LOT Business Lounge Polonez
Lounge is available for free for LOT Class Business
Passengers and Miles & More Status Card Holders (silver
card FTL, golden card SEN, black card HON Circle).
Lounge is open daily, from 5:00 to 23:00.
Possible cooperation:
We host around 25 000 guests per month.
 Video ads
 POS materials, sampling,
 Events,
ON THE GROUND
11
ON THE WAY THROUGH POLAND
• Bus&Fly coach fleet
The Bus&Fly service is a comfortable
combination of travelling to the airport on a
luxurious Mercedes Sprinter coach with a flight
by PLL LOT in a single ticket.
Use our coach to Warsaw Chopin Airport from
five Polish cities: Lodz, Lublin, Bialystok, Kielce,
and Radom
Possible cooperation:
 POS materials,
 Sampling,
 External branding (from 2016 r.)
ON THE GROUND
12
IN THE AIR
Inside…
•
•
•
•
•
•
Inflight Entertainment System
Sampling
Catalogues / leaflets
Interior branding
Branding of the equimpment
Kaleidoscope in-flight magazine
… Outside
External branding
OUR MEDIA CHANNELS
13
INFLIGHT ENTERTAINMENT SYSTEM
possible cooperation:
 Inflight Entertainment System (IFE) is available
on long-haul flights operated by Boeing 787
Dreamliners.
 You can select service classes and two movies
available in given month.
 There are 252 personal screens in each
Dreamliner:
 18 screens in LOT Business Class
 21 screens in LOT Premium Class
 213 screens in LOT Economy Class
New entertainment offer in IFE, every month: movies, tv series, games, audiobooks.
Full guide section can be found in Kaleidoscope in-flight magazine.
Number of passengers per year: approx. 800 000.
IN THE AIR
14
SAMPLING, CATALOGUES, LEAFLETS
These actions can
be diversified to
chosen flights,
classes or routes
Possible cooperation:
 Sampling,
 Announcements,
 Leaflets, catalogues, magazines in seat pockets.
IN THE AIR
15
INTERIOR BRANDING
Possible cooperation:
 Table trays branding,
 Headrests branding,
IN THE AIR
16
BRANDING OF THE EQUIMPMENT
Possible cooperation:
Customized
 Catering carts,
 Blankets, pillows, mugs,
belts, cosmetics, vanity
cases, tissues,
 Toothpick branding,
 Menu card,
IN THE AIR
17
BRANDING OF THE EQUIMPMENT
Possible cooperation:
 Catering cart,
 Blankets, pillows,
cosmetics, vanity cases,
 Toothpick branding,
 Menu card,
IN THE AIR
18
KALEIDOSCOPE IN-FLIGHT MAGAZINE
Facts and figures:
Najważniejsze
informacje:
Circulation:
35egzemplarzy,
000 copies,
  Nakład:
35 000
Frequency: monthly,
  Częstotliwość
ukazywania: miesięcznik,
Volume: 140-150
140-160 stron,
pages,
  Objętość:
Size: 205
x 265
mm,
  Format:
205
x 265
mm,
Distribution:
  Dystrybucja:
-
-
-
All LOT flights (on-board),
Pokłady wszystkich samolotów,
-
Sales and ticket offices,
Biura sprzedaży,
-
Offices,
Porty lotnicze,
-
Business Lounges,
Saloniki biznesowe
Possible cooperation:
Możliwości
współpracy:
Advertisement,
  Reklama,
Advertorial,
  Advertorial,
 Inserts,
IN THE AIR
19
EXTERNAL BRANDING
Possible cooperation:
 Plane wrapping,
 Period: 6 or 12 months,
 Aircrafts:
 Embraer 170
 Boeing 737
 Embraer 175
 Bombardier Q400
 Embraer 195
IN THE AIR
20
EXTERNAL BRANDING
IN THE AIR
21
ON-LINE
Website: Lot.com
Dedicated content:
lot.com/inspirations
Social media
OUR MEDIA CHANNELS
22
LOT.COM
Possible cooperation:
In order to stay close to consumers and
strengthen their brand ties we
recommend online marketing via
lot.com customised for 36 foreign
markets
Available banner’s dimension:
1080 px x 560 px
236 px x 160 px
Due to new lot.com website, online
ads will be available from II Q 2016
ON-LINE
23
LOT.COM/INSPIRATIONS
Possible cooperation
Online advertorials located in
the Inspirations page. Each
route is matched with practical
information and guide with
recommendations of places to
visit
ON-LINE
24
SPECIAL EVENTS
Photo shoots and
movie sets
Ambient / viral /
guerilla
Aircraft rentals for
corporate events
Events
OUR MEDIA CHANNELS
25
PHOTO SHOOTS AND MOVIE SETS
Possible cooperation:
Rent a plane for a photo shoot or a movie music videos, advertisements, tv series,
corporate spots.
SPECIAL EVENTS
26
AMBIENT / VIRAL / GUERILLA
#KISSaLOT
Cinema ambient:
„It’s worth to sit at the front”
SPECIAL EVENTS
27
AIRCRAFT RENTALS FOR CORPORATE EVENTS
Possible cooperation:
You can rent an aircraft for a special event,
even up in the air.
SPECIAL EVENTS
28
EVENTS
First lost luggage auction
Great auction of used aircraft parts
Disney movie „Planes 2” premiere
SPECIAL EVENTS
29
EVENTS
Cooperation with Music Theatre ROMA – Mamma Mia!
Dedicated Embraer 175 livery –
first official Mamma Mia!’s aircraft in the world
SPECIAL EVENTS
30
EVENTS
Cooperation with Music Theatre ROMA – Mamma Mia!
Welcome of half-milion passenger of Boeing 787 Dreamliner in Warsaw Airport
SPECIAL EVENTS
31
CONTACT
CONTACT
We are waiting for you
KONTAKT:
Karina Legawiec
Katarzyna Szablowska
E-mail: k.legawiec@lot.pl
e-mail: k.szablowska@lot.pl
Tel: +48 22 606 75 20
tel: +48 22 606 86 10
Tel: +48 536 367 520
Tel: +48 536 368 610
Agnieszka Bargieł
e-mail: a.bargiel@lot.pl
tel: +48 22 606 75 01
Tel: +48 536 367 501
CONTACT
33
THANK YOU