Possible cooperation

LOT POLISH AIRLINES –
MARKETING COOPERATION
January 2016 / Ancillary Revenue Department
AGENDA
LOT: facts and figures
Marketing cooperation
Contact
2
LOT: FACTS AND FIGURES
CURRENT AND UPCOMING ROUTES
LOT: FACTS AND FIGURES
4
NETWORK IN 2020 – TWICE AS BIG AS IT IS TODAY
2014
2016
2020
49 destinations
(including 4 long-haul)
about 65 destinations
(including at least 8
long-haul)
75 destinations
(including 10-12
long-haul)
68.5 thousand flights a
year
Approx. 85 thousand
flights a year
Approx. 115 thousand
flights a year
9.2 billion ASK
Approx. 12 billion ASK
Approx. 27 billion ASK
30%
increase
LOT: FACTS AND FIGURES
5
GDZIE MOŻEMY BYĆ OBECNI
 Lotnisko
• Check in
MARKETING COOPERATION
TYTUŁ SEKCJI PREZENTACJI
6
OUR MEDIA CHANNELS
On the
ground
In the air
On-line
Special
events
MARKETING COOPERATION
7
ON THE GROUND
ort Lotniczy im. Fryderyka
hopina w Warszawie
Warsaw Frederic
Chopin Airpirt
Strefa LOT
Dedykowane stanowiska eck-inOT
Business Lounge Polonez
• LOT zone,
• Children zone,
• Dedicated check-in
counters,
• LOT Business Lounge
Polonez,
OUR MEDIA CHANNELS
8
ON THE GROUND
Wheels instead of wings
• Bus&Fly coach fleet
• Operational buses and cars
• LimoService limos
OUR MEDIA CHANNELS
9
WARSAW FREDERICH CHOPIN AIRPOT
• LOT zone
• Dedicated check-in counters
• Kids zone
Possible cooperation:
 Covers for boarding passes and
tickets,
 Luggage tags,
 Leaflets in stands or given to
passengers,
 Sampling,
 Family check-in: gifts for the
youngest passengers
ON THE GROUND
10
WARSAW FREDERICH CHOPIN AIRPOT
• LOT Business Lounge Polonez
Lounge is available for free for LOT Class Business
Passengers and Miles & More Status Card Holders (silver
card FTL, golden card SEN, black card HON Circle).
Lounge is open daily, from 5:00 to 23:00.
Possible cooperation:
We host around 25 000 guests per month.
 Video ads
 POS materials, sampling,
 Events,
ON THE GROUND
11
ON THE WAY THROUGH POLAND
• Bus&Fly coach fleet
The Bus&Fly service is a comfortable
combination of travelling to the airport on a
luxurious Mercedes Sprinter coach with a flight
by PLL LOT in a single ticket.
Use our coach to Warsaw Chopin Airport from
five Polish cities: Lodz, Lublin, Bialystok, Kielce,
and Radom
Possible cooperation:
 POS materials,
 Sampling,
 External branding (from 2016 r.)
ON THE GROUND
12
IN THE AIR
Inside…
•
•
•
•
•
•
Inflight Entertainment System
Sampling
Catalogues / leaflets
Interior branding
Branding of the equimpment
Kaleidoscope in-flight magazine
… Outside
External branding
OUR MEDIA CHANNELS
13
INFLIGHT ENTERTAINMENT SYSTEM
possible cooperation:
 Inflight Entertainment System (IFE) is available
on long-haul flights operated by Boeing 787
Dreamliners.
 You can select service classes and two movies
available in given month.
 There are 252 personal screens in each
Dreamliner:
 18 screens in LOT Business Class
 21 screens in LOT Premium Class
 213 screens in LOT Economy Class
New entertainment offer in IFE, every month: movies, tv series, games, audiobooks.
Full guide section can be found in Kaleidoscope in-flight magazine.
Number of passengers per year: approx. 800 000.
IN THE AIR
14
SAMPLING, CATALOGUES, LEAFLETS
These actions can
be diversified to
chosen flights,
classes or routes
Possible cooperation:
 Sampling,
 Announcements,
 Leaflets, catalogues, magazines in seat pockets.
IN THE AIR
15
INTERIOR BRANDING
Possible cooperation:
 Table trays branding,
 Headrests branding,
IN THE AIR
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BRANDING OF THE EQUIMPMENT
Possible cooperation:
Customized
 Catering carts,
 Blankets, pillows, mugs,
belts, cosmetics, vanity
cases, tissues,
 Toothpick branding,
 Menu card,
IN THE AIR
17
BRANDING OF THE EQUIMPMENT
Possible cooperation:
 Catering cart,
 Blankets, pillows,
cosmetics, vanity cases,
 Toothpick branding,
 Menu card,
IN THE AIR
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KALEIDOSCOPE IN-FLIGHT MAGAZINE
Facts and figures:
Najważniejsze
informacje:
Circulation:
35egzemplarzy,
000 copies,
  Nakład:
35 000
Frequency: monthly,
  Częstotliwość
ukazywania: miesięcznik,
Volume: 140-150
140-160 stron,
pages,
  Objętość:
Size: 205
x 265
mm,
  Format:
205
x 265
mm,
Distribution:
  Dystrybucja:
-
-
-
All LOT flights (on-board),
Pokłady wszystkich samolotów,
-
Sales and ticket offices,
Biura sprzedaży,
-
Offices,
Porty lotnicze,
-
Business Lounges,
Saloniki biznesowe
Possible cooperation:
Możliwości
współpracy:
Advertisement,
  Reklama,
Advertorial,
  Advertorial,
 Inserts,
IN THE AIR
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EXTERNAL BRANDING
Possible cooperation:
 Plane wrapping,
 Period: 6 or 12 months,
 Aircrafts:
 Embraer 170
 Boeing 737
 Embraer 175
 Bombardier Q400
 Embraer 195
IN THE AIR
20
EXTERNAL BRANDING
IN THE AIR
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ON-LINE
Website: Lot.com
Dedicated content:
lot.com/inspirations
Social media
OUR MEDIA CHANNELS
22
LOT.COM
Possible cooperation:
In order to stay close to consumers and
strengthen their brand ties we
recommend online marketing via
lot.com customised for 36 foreign
markets
Available banner’s dimension:
1080 px x 560 px
236 px x 160 px
Due to new lot.com website, online
ads will be available from II Q 2016
ON-LINE
23
LOT.COM/INSPIRATIONS
Possible cooperation
Online advertorials located in
the Inspirations page. Each
route is matched with practical
information and guide with
recommendations of places to
visit
ON-LINE
24
SPECIAL EVENTS
Photo shoots and
movie sets
Ambient / viral /
guerilla
Aircraft rentals for
corporate events
Events
OUR MEDIA CHANNELS
25
PHOTO SHOOTS AND MOVIE SETS
Possible cooperation:
Rent a plane for a photo shoot or a movie music videos, advertisements, tv series,
corporate spots.
SPECIAL EVENTS
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AMBIENT / VIRAL / GUERILLA
#KISSaLOT
Cinema ambient:
„It’s worth to sit at the front”
SPECIAL EVENTS
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AIRCRAFT RENTALS FOR CORPORATE EVENTS
Possible cooperation:
You can rent an aircraft for a special event,
even up in the air.
SPECIAL EVENTS
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EVENTS
First lost luggage auction
Great auction of used aircraft parts
Disney movie „Planes 2” premiere
SPECIAL EVENTS
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EVENTS
Cooperation with Music Theatre ROMA – Mamma Mia!
Dedicated Embraer 175 livery –
first official Mamma Mia!’s aircraft in the world
SPECIAL EVENTS
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EVENTS
Cooperation with Music Theatre ROMA – Mamma Mia!
Welcome of half-milion passenger of Boeing 787 Dreamliner in Warsaw Airport
SPECIAL EVENTS
31
CONTACT
CONTACT
We are waiting for you
KONTAKT:
Karina Legawiec
Katarzyna Szablowska
E-mail: k.legawiec@lot.pl
e-mail: k.szablowska@lot.pl
Tel: +48 22 606 75 20
tel: +48 22 606 86 10
Tel: +48 536 367 520
Tel: +48 536 368 610
Agnieszka Bargieł
e-mail: a.bargiel@lot.pl
tel: +48 22 606 75 01
Tel: +48 536 367 501
CONTACT
33
THANK YOU