January / February 2014 - Advertising/Communications Times
Transcription
January / February 2014 - Advertising/Communications Times
PRSRT STD US Postage PAID Permit #1081 Bellmawr, NJ The Philadelphia Regional Volume #41, Issue #1 January 2014 The longest established business-to-business newspaper for company owners and executives in Philadelphia, Eastern Pennsylvania, New Jersey & Delaware ... Mailed direct to buyers of business services & products Past Radio Personality Busted In Child Sex Sting Alycia Lane TV’s Alycia Lane Available for New Job The saga of former Philadelphia news anchor Alycia Lane, who was fired from this area’s CBS-TV3 about five years ago, continues… But they’re not good tidings for her. She was again fired! This time by the Los Angeles, CA station KNBC, where she was a morning newscaster. She had been there since 2009. A KNBC spokesperson softened the blow by stating the station was grateful for her contributions. business/marketing NEWS A 77-year-old former WMMR-FM late night on-air personality was arrested recently for attempting to transport a minor girl for sex. He is David Herman and he worked at the Philadelphia station in the late 1960’s. His show was called “The Marconi Experiment”. Recently he launched an online program that reminisced and debated about classic rock. Herman’s arrest was at the airport in St. Croix. He was there expecting to greet a seven-year-old girl. She allegedly was the daughter of a 36-year-old woman from North Jersey. In actuality, the mother was an undercover agent. The U.S. Attorney’s office complaint said Herman had told the under-cover agent, who Herman thought was the child’s mother, that “he was attracted to young girls and he wanted to have sex with the daughter”. A trial date is to be set. Horrible Threats To Local TV Staffer Brings 5 years in Jail He also tweetKatie Bilo, a ed that he knew meteorologist at where she lived. Philadelphia’s CBSMore horribly, 3TV, stayed away he wrote he would from court recently kill her in front of on the day a stalker her child. of her was senU.S. District tenced to five years Judge Paul Diain Federal Prison. mond in PhiladelBilo was a phia sentenced victim of dangerVernot to a term ous threats from that exceeded fedJustin Vernot, 30, Katie Bilo eral guidelines. of Lansdowne, PA. Vernot has a master’s deHe used Twitter to send gree from Pennsylvania State messages stating he planned to University in education. kill her and her child. Foul Called on Long-Time Area Sports TV/Broadcaster Legendary Philadelphia sports center Don Tollefson was the subject of numerous news stories, within newspapers, radio and TV news shows recently. And the stories were disturbing. He was the subject of a police probe. Major Marketing/Business Show To Be Here August 20 The 2014 date for the Philadelphia Advertising & Business Show has been set. The event will be Wednesday, August 20, 2014 in the grand ballroom of the Crowne Plaza Hotel, City Ave, off of the Rte. 76 Exit, 4010 City Ave. (215-477-0200). It is the longest-established marketing and related businesses-to-business direct sales show held in this area: About 40 years. Early exhibitors already include All American Sports Collectibles…BikerPics.org…Comcast Business Services… El Hispano newspaper… Model Management Agency (MMA)…News of Delaware County/Delco News Network… Philadelphia Flyers… Photographer, David Ickes … Radio Interview Shows: “The Marketing of Business”/ “Food Talk”/ “Music Talk”…Women’s Yellow Pages…WWDB-860AM, Beasley Broadcasting Co… and repeat exhibitors from pasts shows. There is room for about 60 exhibitors. Admission is free with a business card. Parking is free. …Personal appearances of professional print, TV and fashion advertising models CLOSE PROXIMITY The Crowne Plaza Hotel is a former location, again selected for its close availability to buyers from Philadelphia, Montgomery County & Delaware County. As a direct sales show, exhibitors show and offer their services and products to the buyers who come to the show to meet, learn- -and purchase. “It’s a market-place where buyers come to meet companies that can provide income-producing ideas, services and supplies, “Joe Ball, show founder and producer, reports. For early direct-sales booth rental information, contact ACT Trade Show Division at 29 Bala Ave., Ste. 114, Bala Cynwyd, PA 19004; Tel.: 484562-0063; E-Mail: adcomtimes@aol.com; Web: www.PhillyBizMedia.com. Visit Publisher’s Blog at www.PhillyBizMedia.com Special Events Ideas * Production Publicity contact Whims for Rent Sources ENTERTAINERS * MUSIC PROPS contact Whims for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 © 2014 Advertising/Communications Times $4.00 Founded July, 1976 on the 200th Anniversary of the United States of America Meetings open houses grand openings contact Whims for Rent The criminal investigation involved allegations he accepted money to give to charities, promising Eagles tickets in return – and then not providing the tickets. He is a former Fox TV-29, ABC TV-6 sportscaster, and a familiar face on numerous local TV commercials. Specific reports said Tollefson sold Eagles ticket packages for away games. The payments received were for “his various charities for under privileged children”. Complainants said they never received the tickets. Tollefson is affiliated with four charities, including “Tackle Hatred Now”. But none of the charities are registered with the State of Pennsylvania. It is possible they may not require registration based on having not collected enough money to require registration. The investigation is being handled by the Bucks County District & Attorney’s office. Seminars planning speakers contact Whims for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 www.PhillyBizMedia.com email: adcomtimes@aol.com www.PhillyBizMedia.com email: adcomtimes@aol.com www.PhillyBizMedia.com email: adcomtimes@aol.com www.PhillyBizMedia.com email: adcomtimes@aol.com 484-562-0067 Fax: 484-562-0068 484-562-0067 Fax: 484-562-0068 Two new radio interview shows – featuring area business executives – are being planned by the radio division of ACT, Inc. The shows are: “Food Talk” and “People of India”. Both will be 30-minutes, and will have repeat broadcasts weekly. They are additions to ACT owned and produced shows currently being broadcast. Those currently being broad-cast – which are broadcast 52-weeks a year – are: “The Marketing of Business” hosted by Bonnie Squires. “Music Talk” hosted by Brittney O’Rourke. Don Tollefson 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 Two New Free Radio Interview Shows For Local Execs 484-562-0067 Fax: 484-562-0068 Audra Neff The new, “Food Talk” moderator will be Audra Neff, with an occasional co-host Ethel Hofman, a culinary author. Unnati Patel Unnati Patel will be representing the Indian regional community for “People of India”. The new shows are planned to be broadcast 52-weeks a year. They will be on WWDB, 860AM, a Beasley Broadcasting Co. station. Joe Ball, founder and president of ACT, Inc. will serve as Executive Producer. To be a guest interviewee – at no cost – contact Radio Division, ACT, Inc. by e-mail at adcomtimes@aol.com. Additional information at www.PhillyBizMedia.com. Page 2 By Mike Mallowe There’s something inherently heartening in the dawning of a year that does not end in – 13. I also have to love any digit that ends in –14. That was the number my wife wore on her high school jerseys back at Archbishop Prendergast High School in Drexel Hill. Go, Pandas! Here are few things we need to remember as we get used to using that 14, instead of a 13: It’s painful and just a little embarrassing to see what’s happened to the Philadelphia Inquirer. None of the best stories are on its front pages; they’ve all migrated to the courts where the oligarchs are suing the pants off each other. Former Governor Ed Rendell did no one any favors when he abruptly bailed on the disaster back when he was a major part of one of the potential ownership cabals. No one ever enjoyed the newspaper’s sanctimonious attitude in the days when print was large and in charge, least of all me; I competed against it during my Philadelphia magazine days. But, watching this debacle get worse by the week is decidedly less fun. Mayor Michael Nutter better find something to do during the next two years, or, failing that, he needs a hobby. Lame ducks are never pretty, but there has to be something useful and relevant he can get involved with. This is a cautionary tale: He Advertising/Communications Times January 2014 Keep Those 14s Coming marketed himself on his reform identity and his lack of traditional political skills. That was refreshing then, it’s just annoying now. Since he will have almost no say in who follows him, he has become a less-than-zero variable in the political equation. Too bad for us. Now that he’s running for reelection – and looking weak doing it – Governor Tom Corbett has apparently map-quested his way back to Philadelphia. Now, if he could just find an audience to talk to that’s not in the Northeast and somewhat under the median age of 75. Another Blow for Print It looks like still another awful year for print communication. New York Magazine just announced that for the first time in its history the publication will switch from a weekly format to 26 times a year. Ad Age puts it succinctly: “New York’s decision was informed by clear media-business trends ...” This is truly the end of an era. Not many people even remember it, but the distant progenitor of New York began life as the Sunday supplement of the old New York Herald. How many people even recall when big city papers even produced purely local and purely locally-written Sunday supplement magazines? Know About “Bitcoins”? Here’s something else you will need to worry about this year – bit- well-scripted quality programming. That means they are again paying for good writing and fine acting, as opposed to cheaping out on more mindless reality programs. No one at any network is emerging as any kind of genius. But the oldest rule in the communication handbook is still as valid as ever: quality always triumphs. His point is simple: when you go crazy with branding make sure you understand completely the limits and the potential of such exclusive identification in the minds of consumers and clients, alike. Super Bowl Ads Taken Mike Mallowe coins. They are becoming the new legal tender in the internet world. The principle behind them is the same as coin slugs or tokens used in an old-time arcade. You could only use them to play the machines in the arcade and you can only use bitcoins to buy goods or services on the internet. There is no real world cash value. Well, the next big thing with bitcoins will probably be an entire banking system created exclusively in cyber-space, well beyond the control of traditional banking powers. That will be the future of money. After a decade or more of dire predictions and steep declines, free, network TV has quietly made a strong turnaround this year. Even NBC (gotta love that Comcast Midas-touch) has reclaimed a healthy share of prime-time dominance. So, what happened? Very simple: the networks went back to buying, producing and investing in Have available at your business or organization. As a free service to your visitors and personnel, will provide current issues Free. To accept, e-mail to: AdComTimes@aol.com. Let us know number you will make available. www.PhillyBizMedia.com Just in case you were worrying, Fox TV has announced that its inventory of ad spots for the Super Bowl is sold out (as of a month before Christmas, prior to printing.) “Fox has won north of $4 million per 30-second spot for the 2014 Super Bowl, according to media buyers. CBS averaged between $3.7 million and $3.8 million for the 2013 Super Bowl, with some advertisers paying $4 million,” according to Ad Age. Now, let’s hope the game is worth it and there’s no repeat of the great 2013 power-grid blackout. Marketing commentator Al Ries knows all about the buzz frenzy attached to “branding”. But, he still advises caution: “Management has fallen in love with brands without realizing that every brand has a potentially fatal weakness. A brand stands for a category. Once a brand becomes strongly embedded in consumers’ minds, it’s almost impossible to move that brand into another category. Yet management continues to focus on pushing their beloved brands into more and more categories. That’s the myopia that afflicts top management.” He offers some tantalizing examples. The successful airlines – JetBlue and Southwest – come to mind, according to him, would never claim to be in the “transportation” business. That’s not a category, but a concept and concepts are impossibly hard to sell. No, they know and tell everyone through their brands that they are in the “airline” business. Advertising Communications Times Volume 41, #1 January 2014 29 Bala Avenue, Suite 114 Bala Cynwyd, PA 19004 Phone: (484) 562-0067 • Fax: (484) 562-0068 Email: adcomtimes@aol.com Website: www.PhillyBizMedia.com Advertising/CommunicationsTimes is an independent newspaper published by Advertising/Communications Times, Inc., Joseph H. Ball, President. © Copyright 2014 by Advertising/Communications Times, Inc. All rights reserved. The contents of this publication may not be reproduced in whole or in part without written consent of the copyright owner. Periodicals postage paid at Philadelphia, PA SUBMISSIONS – Unsolicited submissions are welcome and invited. However, they will not be returned unless accompanied by a self-addressed stamped envelope. ADVERTISING – For display and classified advertising rates and information call (484) 562-0063. SUBSCRIPTIONS cost $39 per year. Send check or money order to Advertising/Communications Times, 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004. Digital Pre-Press Production................................... John Paone Office Manager.............................................Kathleen Newmiller Executive Assistant...................................................Elena Cruz Publisher/Executive Editor.................................. Joseph H. Ball Vice President............................................. Yelane Rosenbaum Contributing Writers................... Bonnie Squires, Mike Mallowe The Philadelphia Regional Business/Marketing Monthly January 2014 Page 3 Advertising/Communications Times We Sell More Businesses Than Anyone In The World Book Donation ~~~~ Have Us Sell Your Business ● Consumer Related ● ● Business-to-Business ● ● Internet Technologies ● ● Manufacturing ● ● Service Firms ● Contact Steven A. Rosen, President Sunbelt 650 Sentry Parkway Blue Bell, PA 610-941-2177 E-Mail to SARosen@Sunbeltnetwork.com Free to interested sellers: The book “Selling Your Business for Dummies” NEW MARKETING RELATED books were donated to the Bala Cynwyd branch of the Lower Merion Library System recently by American Advertising Services, the 57 years in business local advertising/ PR firm (29 Bala Ave., Ste. 114, Bala Cynwyd, PA 19004/www.PhillyBizMedia.com). About 40 books covering internet marketing, traditional business advertising, and related subjects were given. Pictured is Ardmore’s Yelane Rosenbaum, a vice-president of ACT, Inc., the business-to-business media firm, and parent corporation of American Advertising Services. The business has a continuing community support program. Joe Ball is corporate founder and president. Special Events Ideas * Production Publicity contact Whims for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com email: adcomtimes@aol.com Sources ENTERTAINERS * MUSIC PROPS contact Whims for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com email: adcomtimes@aol.com Meetings open houses grand openings contact Whims for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com email: adcomtimes@aol.com Seminars planning speakers contact Whims for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com email: adcomtimes@aol.com Visit our blog at www.PhillyBizMedia.com The Philadelphia Regional Business/Marketing Monthly Page 4 Advertising/Communications Times January 2014 “Food Talk” Interview Radio Show Hear Business Owners, Food Executives, Restaurant Suppliers, Restaurant Owners & Others Affiliated with Aspects of the Food Industry Be a guest interviewee. No cost! Be a sponsor! Be a listener! The 30-minute radio show, “Food Talk”, is being produced for those involved – and interested – in food and related businesses as a source of revenue. It airs weekly. The show is broadcast on Saturdays, 2PM to 2:30PM and rebroadcast several times over a seven-day period. The show is advertised and publicized on radio, especially with promos, in print media and on the Internet. The station is the highly recognized & respected Philadelphia market WWDB (860-AM), a Beasley Broadcasting Co. The 60-second commercials are $295/week including all weekly repeat multiple broadcasts. Thirty-second spots are $195/weekly, including all weekly repeat multiple broadcasts. Spots bought are non-cancellable. New Advertising Opportunities for: · Restaurants · Grocery Retailers · Beverages · Dining Furniture · Kitchen Appliances · Kitchen Companies · Outdoor Furniture · Barbeques · Wineries There are bonuses… Lots of add-on value bonuses! They include: Additional Benefits: Heard on YouTube Heard world-wide on Internet, real time Heard on www.WWDBAM.com post broadcast 1.) Advertisers are welcome to be interviewed on the program. Be on the air for the full half hour – at no charge. 2.) Being on the show is an opportunity to gain news-publicity as an authority on your role in a variety of newspapers, trade, & business publication. Plus, internet exposure. This can include a photo taken in front of the radio microphone while you are on air. 4) S ponsors gain recognition in the business newspaper, ACT, through ads & news stories - at no charge. 5) Payment terms can be made over a period of time. 6) Commercial will be written… Free 7) Voiceover talent… Free 8) Minimum Recording & Production at a one-time cost. Accepted, as per above: Radio division of 29 Bala Ave., Ste. 114 Bala Cynwyd, PA 19004 Tel.: 484-562-0063 Fax: 484-562-0068 E-Mail: Adcomtimes@aol.com www.PhillyBizMedia.com Name: ____________________________________________________ Company: ____________________________________________________ Address: ____________________________________________________ ____________________________________________________ Tel:__________________________________________________ Fax:_________________________________________________ The Philadelphia Regional Business/Marketing Monthly January 2014 Advertising/Communications Times Social Media Email Seminar Page 5 Pre-Business Hours Networking Constant Contact, the firm providing email marketing solutions, produced a social medial email informational seminar recently for their area clients. David Yunghans, Regional Director, Constant Contact, (dyunhgans@constantcontact.com) lead the interactive seminar. Speakers, Amy Larrimore, (ineed@amylarrimore.com) – Managing Partner of the Empire Builders Group, and Susan Tabor-Kleiman, Esq., Your Professional Writer, owner, (yourprofessionalwriter.com) spoke. Flower Show Around The Corner! City Avenue District hosted recently a Business before Business function at Lord & Tayor, Bala Cynwyd. A continental breakfast was served. (Left to Right) Terrence Foley, President & CEO, City Avenue Special Services District; Mike Woodward, Woodward Properties; Christine Daly, Store Manager, Lord & Taylor; Tom Kolarac, Operations Manager, Lord & Taylor; Brian Cawley, Chief Adventurer, Lord & Taylor; Peter Herzog, City Avenue Special Services District; Jennifer Lifsted, Financial Center Manager, Vist Bank; and David Joss, Development Manager, Federal Realty. PA HORTICULTURAL SOCIETY’S Jimmy Owens, Vice President/ Business Development (100 N. 20th St., 5thFl., Phila., PA 19103; Tel.: 215-988-8888; E-mail: jowens@pennhort.org) spoke of the Philadelphia Flower Show to be held in early March. It is the longestestablished show of its kind, being founded in 1827. It will be at the Pennsylvania Convention Center. With him is “The Marketing of Business” radio host, Bonnie Squires. Meetings OPEN HOUSES MMA Models Holiday Event GRAND OPENINGS CONTACT Whims for Rent 29 Bala Ave., Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com email: adcomtimes@aol.com Models, actors, clients affiliated with MMA/Model Management Agency (106 S. Bellevue Ave., Suite # 212, Langhorne, Pa. 19047; Tel.: 215-752-8603) gathered together at Philadelphia's Hotel Monaco recently to welcome the New Year, 2014. Among those present were (l to r) Photographer, Bruce Kravetz and Cheryl Fitzgerald, (center photo) Actor/Model/Statistic's Teacher Lee Marcus with Mary Fagan of Heathcare Advocates, (third photo) ACT's Yelane Rosenbaum with Actor/Model Lee Murphy. The Philadelphia Regional Business/Marketing Monthly Page 6 Advertising/Communications Times Lets make your business a success. We partner with you to get to know your business inside and out so we can advertise it in all the places your customers are looking. Sign up for a free consultation at: SuperMedia.com or call (866) 91-SUPER The Philadelphia Regional Business/Marketing Monthly January 2014 January 2014 Advertising/Communications Times The Philadelphia Regional Business/Marketing Monthly Page 7 Page 8 Advertising/Communications Times The Philadelphia Regional Business/Marketing Monthly January 2014 January 2014 Page 9 Advertising/Communications Times by Joe Ball Desk Drawer Opens Memories I’ve had the same office desk for over 40 years. It was a hand-me-down gift from my father-in-law, Laigh M. Cohan, after he had retired. He formerly used it for unknown years at his Aldine Manufacturing Co., 117-121 Chestnut St. When I moved my advertising agency and related businesses into 117-121 Chestnut St after he had retired, the desk was there for me. It’s huge. Probably 4’ long & 3 ½’ wide. Heavy, sturdy wood. Six large & deep drawers, plus two smaller drawers and a long 28” at your fingertips main drawer. The other day I was rooting in the main drawer for a pen ( I have a collection, some picked up at trade shows, some from suppliers) and I inadvertently saw a list of my staffers from over 20 years ago, with their then name, telephone numbers, and addresses. (Note: Not e-mail addresses. That info was yet to be created.) I thought I would do this column on them. Bringing up-to-date, where possible, their lives. Then my number one administrator, Kathy Newmiller, now in her 32nd year with me, told me she had list of employees for the year ending December 1981. “Hey, that’s 34 years ago.” I decided to a full column on them – later. “What else is in this drawer” I queried myself. I decided to look. The contents gave me the idea for this column. So here I go: At the back of the drawer was an imitation leather-covered 5” x 3” booklet recording my stock market trades – in 1961 & 1962. I don’t think I’ve looked at that booklet in almost 50 years. The first entry is 12/12/61. The stock is Pioneer Home Life. To the best of my knowledge, the firm is long out of business. The second is Citizens & Southern Bank. That company, also, is long gone. (Note: In those days my dollar investments were minimal.) I didn’t have much disposable income. The third listing was Sinclair Oil. That’s still in my possession – and is a winner. Then came more losers: … Colorado Fuel & Iron … Consolidated Sun Ray … Tri-Metal. This was a Pennsauken, NJ manufacturer of soft ice cream trucks. Tri Metal is history. It was also a client of my ad agency. (Be aware I had nothing to do with the firm’s demise.) Another ad agency client of that approximate time was Exter Hall, a Northeast Philadelphia nursing home. The owner asked me to invest. Not a large amount. I did. He later sold the facility – and my small share became worthless. I recognize most of the above amateur investments ended up negative. But Sinclair Oil made it all up – and then some. It’s now BP. The lesson here is “Diversity!” One winner out of several purchases can make it all worthwhile. One Time Shopper Another item at the back of the drawer was a credit card from Lord & Taylor. It’s never been used. I received it when I had to make an almost last minute birthday purchase for my wife, Sandy. The sales girl told me there would be a discount on the purchase if I signed up for the credit card. I did. I got the discount. And then forgot I had the card. Never used it again. Measuring A Forgotten Time A metal ruler. It shows pica’s and points. It has been in my possession for over 57 years. It is 24” long, and has another measurement from 0 to 61, atop the 0 to 24” marking. I think it might be picas or points. That is how newspapers used to measure the size of ads; plus the size of type for stories and headlines. (I used to be able to give a more definitive description.) How did I obtain it the year I went into business? ... I don’t remember. But I do remember I had one just like it when I was 19 and had the job of editor of The Inquirer’s first employee magazine, “Home Edition”. Note: Dave Podvey, Inquirer Promotions Manager of that time, graciously reproduced several years of the “Home Edition” magazine in a hardcover bound “book”. I still have it. Model Daughter Many (Many, Many) years ago I used my daughter, Yelane, as a model in an ad for Gumas Brothers, one of my accounts, also now out of business (Not my doing). The owner, Paul Gumas, died. He was a good man. There in the drawer, under family photos I had placed into an album (which I never put together) was a Gumas advertising pamphlet featuring “Yane’s” photo. Today ”Yane” is the mother of three. Their age will not be noted, nor hers. Joe Ball What Happened To U.S. Mail? Another item that gave me a smile was a memo I wrote to myself. Evidently I did so 10-15 years ago. Here it is: How to send an Ad thru email: 1) Turn on the computer 2) Double click on Microsoft Word 3) Make the Ad 4) After you finish making the Ad click on the email icon on the top right hand of the menu bar 5) Enter the address either from the address book or by typing the address 6) Click on send button 7) The email will be sent through Outlook express When I looked at the above, as I was writing this, I recognized – I still don’t do it. But everyone else in my office knows how. They’re younger – by a lot. Oh, one more thing – for now. There was an Owner’s Manual in the drawer. It was for my hearing aid. I’ve never read it. What? What! What did you say? Could you say it louder? Model Daughter: ”Yane” Ball Sources ENTERTAINERS MUSIC * PROPS CONTACT Whims for Rent 29 Bala Ave., Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com email: adcomtimes@aol.com The Philadelphia Regional Business/Marketing Monthly Page 10 Trenton Avenue Business Corridor, LLC, 2119 E. William St., Phila. 19134, provides events / businesses / sports / entertainment / festivals programs. GHXST House Productions LLC, 227 E. Walnut Park Dr., Phila. l9l20, produces music / film/print with associated events or products. Advertising/Communications Times January 2014 New Marketing-Related Businesses Creatix Marketing LLC, 76 Brittany Ln, Glennmoore, l9343, consulting digital marketing / website design / search engine optimization Blue Flame Partners LLC, 930 Clovernook Ave., Bensalem 19020, marketing consulting Main Line Creative Partners LLC, 303 Dean St., West Chester l9382, video / media production co. The Heads of State Inc., 39 N. Third St., 2nd Flr, Phila. 19106, graphic artists. Mag Source, Inc., 5301 Tacony St, Bldg. 208-B Phila. 19137, magazines / books sellers Illadell Design LLC, 906 S. 47th St., Phila. 19143, graphic design / art production Common Society LLC, 1331 Green Hill Ave., West Chester l9380, short film or feature film production Delane Media & Management Group LLC, 440 W. Fifth Ave., Conshohocken l9428, public relations/media consulting. Infotec Global Services LLC, 853 Second St. Pike, B-107, Richboro 18954 McGlone Enterprises, LLC, 1179 E. Dorset St., Phila. 19l50, marketing /promoting face-toface sales BBM Publishing LLC, 104 Willowbrook Lane, West Chester, 19382 Simply Gather, 4044 Tinker Hill Rd., Phoenixville 19460, event planning / design services Brandurself.Net, Inc., 1321 Spruce St., 7-E, Phila. l9l07, branding / marketing services. Ask Jude Gene LLC, 30 S. 17th St., 19th Flr., Phila. 19103, radio production 130 Creative, 1901 Lafayette Rd., Gladwyne 19035 Broadhead Marketing, 160 Horseshoe Ln. Pottstown 19465 The Hollis Media Group, 1030 W. Willow Grove Ave., Wyndmoor 19038, media / publishing services Patriot International Marketing Solutions, Inc., 42 S. 15th St., Ste. 1300 Phila. 19102 Sphera Designs, 31 N. Hawthorne Rd., West Brandywine, 19320, internet sales Intuit Marketing LLC, 2625 S. Percy St., Phila. 19148, sales/ marketing Todd Ballantyne Creative, Inc., 433 Locust Grove Rd., West Chester 19382 3 Birds Search Marketing LLC, 1665 Chestnut Ridge Rd., Upper Black Eddy l8972 Garber Consulting Inc., 4779 Boston Ave., Feasterville l9053, consulting or marketing services 87 Associates LLC, 64 E. Uwchian Ave., No. 205, Exton l9341, business consulting Vibrance Marketing, 3829 Cresson St., Phila. 19127, G. Quigley Sales LLC, 332 Pine Run Rd., Doylestown 18901 Wissahickon Valley News LLC, 1788 Sycamore Dr., Quakertown 18951 Merida Communications LLC, 555 Old Skippack Rd., P.O. Box 247, Lederah, 19450 public relations/marketing Identity Graphics & Printing, 134 Reliance Place, Telford 18969 Volley Productions LLC, 225 Warsaw St., Norristown 19401 Obediah Media LLC, 9305 Avenel Blvd., North Wales l9454, graphic /web design services Philly To Do LLC, 220 Richmond St., Phila. 19125, marketing advertising / promotion Neveil Marketing Enterprises Inc., 9222 Wesleyan Rd., Phila. 19ll4 Gator Marketing, 256 Log Cabin Rd., Perkasie 18944 Lip Service Talk productions LLC, 224 Lombard St., Phila. 19147 public relations TMG Partners LLC, 349 Lea Drive, West Chester 19382, market research Kompster, 1212 Scott Rd., Unionville 18375, It consulting/ media services Whr Broadcasting LLC, 514 Morris Lane, Berwyn 19312, Radio broadcasting EA Design Studio LLC, 6369 Sherman St, Phila. 19144, Marketing / graphic design / web development Suzanne L. Cody Marketing, 117 Forest Ave., Ste. 207, Narberth l9072 2C1H Inc., 265 S. Ninth St., Ste. 4, Phila. 19l07 advertising company Running Start Media LLC, 936 Unruh Ave., Phila. 19111 internet media Peter Lien Productions LLC, 426 S. 47th St., Phila. 19143 marketing/ photography JYHM Internet Enterprises LLC, 236 64th Ave., Phila. 19126 Online sales/service law offices of jeffRey b. fiRst Specializing in BuSineSS law quality legal services at reasonable rates 6100 City Avenue, Suite 417, Philadelphia, PA 19131 215-307-3939 The Philadelphia Regional Business/Marketing Monthly January 2014 Page 11 Advertising/Communications Times LAWSUITS The plaintiffs name appears first in capital letters, followed by the name of the defendant, the nature of the suit, the number and the date. Accuracy of the entries is not guaranteed. Montgomery County Federal Tax Liens L J R Publishing LLC., P.O. Box 462, Red Hill, PA 10876 $233,665, case #2013-70938, 09/23/13 Montgomery County Court Judgments Philadelphia Court Judgments Chester County Lawsuits Filed De Lage Landen Financial Services Inc., vs Reach Communications Specialists Inc. / James Davis, $54,919, plaintiff, case #13-1000347, 10/8/13 Manthan Software Services Pvt. Vs CNB Research & Consulting, debt collection, case #201309855-CT, 10/07/13. Peirce-Phelps Inc. vs. Feaser Mechanical Inc., $29,446, plaintiff, Case #13-0701111, 10/13/13 Hibu Inc / Yellow Book Sales and Distribution Co., Inc. et al. vs. BH Paving Inc./Billy Hicks et al., Case #2013-28352. 09/17/13. Richard Mercner/Weillia S. Wood II/The Mercner Wood Partnership vs. Arcus Design Group Inc., professional liability action, Case #2013-10278-PL, 10/18/13 Star Printing vs. Northstar Direct, debt collection, case #201310339-CT, 10/22/13 Valassis Direct Mail Inc. vs. Bellamici Jewelry International Marketing LLC, Case #2013-31565, 10/22/13 Montgomery County Lawsuits Filed Supermedia LLC / Idearc Media LLC vs. Duke Swimming Pool Service Inc., case #2013-30281, 10/07/13 Yellow Book Sales and Distribution Co., Inc./HIBU Inc, et al. vs. AAA Public Adjusters Inc./ Eric Stein, case #2013-30599, 10/09/13 DSI Distributing, Inc. vs GMAX Marketing LLC /Lukki Adams/ GMAX Marketing, 902 Valley Rd Apt. 18-E,Elkins park 19027, $17,402, plaintiff, case #201214085, 10/17/13 Philadelphia Lawsuits Filed Greater Boston Radio Inc. t/a WMMR-FM / Greater Philadelphia Radio Inc. t/a WMGK / Greater Philadelphia Radio Inc. t/z WBEN-FM vs. Events & Advertising Inc., contracts, case #13-0903970, 10/02/13 Greater Boston Radio Inc. 1/a WMMR –FM vs. D.E. Dobbs, LLC, contracts, Case #130901096, 09/10/13. Robert Clark vs. Ricoh Corp./ Richo USA, Inc./Ricoh Business Systems Inc./Ricoh Americas Corp./Richo Logistics Corp. et al., personal injury, case #131001690,10/18/13 Sandra Sterling vs. Sugarhouse HSP Gaming LP, personal injury, case #13-1001705, 10/18/13 Comcast Sportsnet Philadelphia LP vs. Arfa Enterprises/Shell Oil Co. et al. contracts, case #130901652, 09/16/13 Chester County Court Judgments William Fels vs. L Rd Graphics Inc., $16,462, plaintiff, case #1309000006, 08/30/13 Beasley Broadcasting of Philadelphia Inc. vs. Bucks County Carpet & Floor LLC, 909 Bustleton Pike, Feasterville l9053, $35,182, plaintiff, case #201015526, 10/21/13 Yellow Book Sales and Distribution Co. Inc./HIBU Inc. et al. vs.James L. Kinsman Inc./James Kunsman & Son Roofing & Siding, 250 S. Broad St., Bethlehem l80l8, $36,542, plaintiff, Case #2013-2686, 10/22/13 CBS Outdoor Inc. vs Warfield Philadelphia LP, $10,834, plaintiff, case #06-0801449, 10/31/13 Chester County State Tax Liens Tristate paper Co., Inc. 4500 N. Third St., Phila. 19140, $14,434, (sales & Use), case #13-1000786, 10/11/13 ATTN: This Page Is Read Monthly By Businesses Requesting Attorneys. LAW FIRMS List Your Services And Legal Notices Here! Call: (484) 562-0063 The Philadelphia Regional Business/Marketing Monthly Page 12 Advertising/Communications Times January 2014 Obits Nancy B. Schmitt Reporter Nancy B. Schmitt, a former journalist and photographer, died recently. She was 73. Mrs. Schmitt graduated in 1958 from Waukesha High School. Later, she attended Bucknell University, Temple University, and Immaculata University (then known as Immaculata College). From 1975 to 1984 Mrs. Schmitt was a reporter and photographer for the Suburban Advertiser where she covered news pertaining to the school district and municipal meetings. She also wrote wedding and birth notices, obits, theater reviews, and feature stories. For several years until 1986 Mrs. Schmitt worked at Malvern Business and Professional Association selling ads for the bimonthly newsletter, along with writing stories and taking photos. Acting as public information specialist for the Great Valley School District between 1988 and 1993, Mrs. Schmitt wrote news release and took photographs pertaining to the district which she distributed in community newsletters, annual calendars, and handbooks. Mrs. Schmitt also authored three books, “A Century in Malvern (1889-1989); Malvern Items: 1870-2006; and “Malvern Treasures: In the Company of Malvern Borough Women 1835-2011. Mrs. Schmitt is survived by three daughters, Kelly, Amanda, and Linda; a step-daughter, Amy; stepson, Geoffrey; seven grandchildren; two sisters; two brothers; and several nieces and nephews. Roy Shapiro Radio Exec. Roy Shapiro, a long-time radio executive, recently died. He was 76. Mr. Shapiro, born in New York City, graduated from City College in N.Y., and shortly after joined Group Win New York where he held several management roles, which included sales and marketing. In 1962 he joined KYW as a researcher. He became general manger in 1984. At that time KYW was then owned by Westinghouse Electric and soon merged with CBS. Throughout his radio career, Mr. Shapiro was responsible for the production of “school closings by the numbers”; during election time, “Breakfast with Candidates”; and Question/Answer sessions among movers and shakers. After retiring in 2003 as general manager and vice president of KYW-AM, Mr. Shapiro still acted as a consultant for the station, and remained involved in many community and charitable events. According to CBS Radio president and CEO, Dan Mason, “Roy was the backbone of KYW Radio for so many years and continued to make valuable contributions to CBS Radio through his wealth of knowledge in audience-measurement research”. Mr. Shapiro sat on Temple University’s Fox School of Business executive council where he taught and lectured regularly on broadcasting subjects. The Pennsylvania Association of Broadcasters named him “Person of the Year”. He also received the Philadelphia Advertising Club’s All-Star Award. He is in the Hall of Fame of the Broadcast Pioneers of Philadelphia. Mr. Shapiro is survived by his wife, Elaine; daughter, Julie; son, Harvey; and four grandkids. Evan Preston Stover Jr. TV Pioneer Evan Preston Stover Jr., a television pioneer, died. He was 93. Mr. Stover Jr. graduated in 1936 from Richboro High School. He enlisted in the Navy where he served in the Pacific in the submarine service during World War II. Mr. Stover Jr. was hired by the first television station to operate in Philadelphia, known as Philco Corp., owner of WPTZ-TV as a cameraman. He was promoted to being a producer-director. Among the many shows Mr. Stover Jr. was affiliated with were: Let Scott Do It; Horn & Hardart Children’s Hour; Frontier Playhouse; the 1948 Philadelphia Republican and Democratic Conventions; and Ardmore Skating Rink ice skating championships. After a meeting in 1947 with Connie Mack and son, Roy McGillicuddy to televise Philadelphia A’s games at Shibe Park, Mr. Stover Jr. headed and produced over 500 of the A’s home games. He also directed several of the Army-Navy and University of Pennsylvania football games. Mr. Stover Jr. went on to finish his TV career in Cleveland, Ohio, retiring in 1974. Returning back to Philadelphia Mr. Stover Jr. worked at TrueValue Hardware Store, Wayne, PA, for 17 years. Mr. Stover Jr. is survived by his sister, Esther; and brother-inlaw, Charles. Robert V. Fleckles Former Adv. Sales Manager Robert V. Fleckles, a former advertising sales manager, died recently. He was 87. Mr. Fleckles was a graduate of Mt. Hermon School for Boys, and Rutgers University in 1943. He volunteered for the U.S. Marine Corps Reserve and served during World War II. Mr. Fleckles worked as advertising salesman for Curtis Publishing, before moving on to TV Guide Magazine, NYC. In 1971 he was promoted to Philadelphia Advertising Sales Manager. Mr. Fleckles retired in 1989. Mr. Fleckles is survived by two daughters, Christine and Carolyn; a son, Robert; and four grandchildren. Gloria Hayes Kremer Award-Winning Columnist Gloria Hayes Kremer, a Jewish Exponent newspaper awardwinning journalist and travel writer, recently died. She was 89. Throughout her career she also wrote for the Inquirer and the former Evening and Sunday Bulletin. Ms. Kremer traveled all over the world writing about a variety of topics including local issues, and personalities. Ms. Kremer is survived by a daughter, Randi; two sons, Richard and Robert, and five grandkids. WWDB-860AM & Beasley Broadcasting Co. Invite you to listen to “The Marketing of Business” Featuring Bonnie Squires, host & Business Executives From the Phila. area Produced by Joe Ball, pres., ACT, Inc., a media business with broadcasting, publishing, advertising agency and event planning divisions. Web: www.PhillyBizMedia.com E-Mail: adcomtimes@aol.com 29 Bala Ave., Ste. 114, Bala Cynwyd, PA 19004 484-562-0060 The Philadelphia Regional Business/Marketing Monthly Lana Felton-Ghee Former Campaign Manager Lana Felton-Ghee, Philadelphia Mayor John F. Street’s former campaign manager, died. She was 66. From 1980 until 1991 Ms. Felton-Ghee was Philadelphia’s deputy city representative. She worked on the 1976 Philadelphia Bicentennial celebration, in 1995 Ms. Felton-Ghee opened her event-planning and P.R. firm known as, “Lana Felton-Ghee Associates Inc.” Another event that Ms. Felton-Ghee led was the Philadelphia Freedom Festival, which then was named Welcome America. Ms. Felton-Ghee served as a consultant for several city and state nominated officials, such as state rep., Dave Richardson; presidential contenders, Bill Clinton and Al Gore; and mayors, Goode, Rendell, and Street. She retired in 2012. Ms. Felton-Ghee is survived by her husband, Jimmy; a daughter, Petra; three sons, Theron, Kevin, and Shedrick; and 10 grandkids. January 2014 Page 13 Advertising/Communications Times Obits Darlene Waties Newspaper Designer Darlene Brindle Waties, a designer for the Daily News, died recently. She was 51. Mrs. Waties graduated in 1984 from Dickinson College where she earned a bachelor’s degree. Then in 1990 Mrs. Waties gained a master’s in journalism from Temple University, where she taught journalism. Before joining the Daily News in 2001, Mrs. Waties was a reporter and editor for the Patriot-News, the Public Spirit, the Intelligencer, the Burlington County Times, and the Bucks County Courier Times. Mrs. Waties is survived by daughters, Stephanie and Danielle; and a sister, Lisa. Brenda Bramble Adv. Sales Exec. Robert J. Terry Crime Reporter Marriages & Engagements Print Prod. Coordinator To Tie the Knot Robert J. “Bo” Terry, a former crime writer for The Inquirer, died recently. He was 76. Mr. Terry graduated from North Catholic in 1955 and shortly after began his career in the Inquirer newsroom as a copyboy. Later, Mr. Terry became a financial clerk in the Business News department before becoming a reporter. Mr. Terry worked out of Police Headquarters located on Eighth & Race streets, for the last 20 years of his profession. Mr. Terry was known for finding the facts at a crime scene and having the details for publication shortly after the crime had occurred. He retired in January 1999 and was recognized with a citation from the City of Philadelphia. Mr. Terry is survived by his wife, Donna; son, Kevin; stepson, Brett; a step grandson; and nieces and nephews. Graphic Artist’s Wedding Report Reaches Over 270,000 Readers Amanda Jillian Kravitz, coordinator of print production at CRW Graphics, recently became engaged to Jonathan Brett Klear. Amanda attended Indiana University. Jonathan, graduate of Ohio State University, is currently working in the field of commercial real estate. NBC10 Content Producer/Writer To Marry Quentin R. Fehr Journalist/ Editor/ Photographer Brenda Bramble, an advertising sales representative, died. She was 63. Ms. Bramble had a career of 26 years working for The Inquirer, Daily News and Philly.com. She started in classified advertising sales and retail advertising sales, moving up to advertising systems. She ended as manager of the ‘Front Counter’ of the Company Store at 400 N. Broad St. She is survived by a sister, Kathy; half-sisters, Pamela, Maureen, and Eileen; half-brother, Chad; and a number of family and friends. Quentin R. Fehr, a life-time writer and editor for major Philadelphia company employee magazines, recently died. He was 94 .After graduating from Penn State University in 1941, Mr. Fehr enlisted in the U.S. Army where he served from 1943 to 1946. He was awarded the Good Conduct Medal, American Campaign Medal, and World War II Victory Medal. Mr. Fehr had a career in journalism as an award winning photographer. He was an original member of the Delaware Valley Industrial Editors Association. Mr. Fehr is survived by sons, Michael and Andrew; and two grandsons, Michael and Nicholas. The Philadelphia Inquirer, in a major illustrated story part of its weekly “love” human interest articles featured a local graphics design company owner. She is Abby Bennett, owner of Abby Ryan Design, (abbeyryan@gmail.com). She is also an assistant professor of graphic design at Tyler School of Art. The story announced her And Another Marketing Bride Featured in Inquirer Daniel Mark Stamm, content producer and writer for NBC10, recently announced his engagement to Shelby Faye Zitelman. Daniel graduated from the University of Maryland where he earned a bachelor’s in journalism and criminal justice/criminology. Shelby graduated from the University of Pennsylvania Wharton School of Business where she received a bachelor’s in entrepreneurial studies. At this time she is vice president for the Zitelman Group. The couple is planning a June, 2014 outdoor wedding. Stephanie Fine, marketing coordinator at the Klein Jewish Community Center, Northeast Philadelphia, was also the subject recently in the Inquirer’s “Love” feature. She married Tim Hampton, a senior consultant at Barbara Consulting, Marlton, N.J. The couple originally met Seminars planning speakers contact marriage to Chris Guido, a senior software consultant. The wedding was performed as a secular ceremony. It was held in the courtyard of the Crane Arts building, with 185 guests. Abby designed the invitations, making an infographic, screenprinted on a 24” x 18” poster. The couple is living in Kensington. Whims for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com ~ email: adcomtimes@aol.com The Philadelphia Regional Business/Marketing Monthly when Stephanie was in the 8th grade at Greenberg Elementary School. (Tim’s about the same age.) Their first “date” was a walk to a playground. They were married in the Carousel Room, inside the Please Touch Museum, Fairmount Park. Page 14 Advertising/Communications Times January 2014 MEDIA AND FILM CELEBRITIES are using a product that helps prevent aging using 100% Collagen Eye Pads that is manufactured by a local company, Reviva Labs, Haddonfield, N.J. (1-800-527-7774;www.RevivaLabs.com). The product, Collagen Eye Pads, is being demonstrated on TV-17's morning show, "Eye Opener". Pictured is the shows host, Jennifer Lewis-Hall, and Brittney O'Rourke, a marketing manager at Reviva Labs, and host of radio's "Music Talk" program. Visit our blog at www.PhillyBizMedia.com The Philadelphia Regional Business/Marketing Monthly January 2014 Page 15 Advertising/Communications Times Special Events Ideas * Production Publicity CASTING The Right Talent At The Right Price contact Whims for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com email: adcomtimes@aol.com Sources ENTERTAINERS * MUSIC PROPS contact Whims for Rent 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 484-562-0067 Fax: 484-562-0068 www.PhillyBizMedia.com email: adcomtimes@aol.com Benjamin Franklin • PRINT ADVERTISING • BUSINESS EVENTS • VIDEO PRESENTATIONS • COMMERCIALS • MOVIES & THEATRICAL • TRADE SHOWS • OFFICIAL GREETINGS ALSO SITE SELECTIONS... PROPS... CREWS EastErn U.s. Public Shows/Trade Expositions showCentennials/Promotions ProdUctions, inc. 29 Bala Ave., Suite 114, Bala Cynwyd, PA 19004 Phone: (484) 562-0067 Fax: (484) 562-0068 e-mail: adcomtimes@aol.com www.PhillyBizMedia.com Visit our blog at www.PhillyBizMedia.com The Philadelphia Regional Business/Marketing Monthly Page 16 Advertising/Communications Times 29 Bala Avenue, Suite 114 Bala Cynwyd, PA 19004 Phone: 484-562-0060 Fax: 484-562-0068 www.PhillyBizMedia.com email: adcomtimes@aol.com The Philadelphia Regional Business/Marketing Monthly January 2014
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