- ClearVision Optical

Transcription

InSight
SUMMER 2015
THE MAGAZINE ABOUT DESIGN
AND INSPIRATION
DREAM BIG
Innovative designs for 2015
WHAT’S
NEW?
Our latest & greatest ways
to help build your business.
Read more on p. 02
Share with us . . . . . . . . . facebook.com/ClearVisionOptical
Stay in the loop . . . . . . . . twitter.com/CVOptical
Experience it . . . . . . . . . .youtube.com/ClearVisionOptical
Reconnect & collaborate . . . .linkedin.com/company/clearvision-optical
Get the picture . . . . . . . . .pinterest.com/clearvision
See it, snap it, share it . . . . .instagram.com/clearvisionoptical
425 rabro drive suite 2 | hauppauge, ny 11788 | 800.645.3733 | cvoptical.com
HARD TO
FIT PATIENTS?
Read about our Specialty Fit Collections on p. 32
CLEARVISION OPTICAL • INSIGHT 2015
2
“What makes ClearVision different from
other optical companies?”
CONTENTS
It goes back to the founding of our company
over 65 years ago by our parents, Fred and Mimi
Friedfeld. They established a personal philosophy
of doing business that we still carry on:
INSIDER INFO
Treat Others As You Want to Be Treated.
OUR BRANDS
Today, we honor this approach by doing
whatever it takes to keep our customers happy
and be the provider they want to work with.
That’s how we function at ClearVision Optical. A
lot of people think it’s different. We think it’s pretty
simple.
We’ll keep treating you the way you want to be
treated, providing the best possible experience
we can.
David Friedfeld
President
Peter Friedfeld
Executive Vice President
What’s New
Brand Portfolio
Kids Collection
Aspire
BCBGMAXAZRIA
Ellen Tracy
Cole Haan
Marc Ecko Cut & Sew
IZOD
Op
Jessica McClintock
ClearVision Collection
PuriTi
DuraHinge
Junction City
Dilli Dalli
Specialty Fit Collections
02
04
30
04
06
08
10
12
14
16
18
20
22
24
26
28
32
SEE SOME OF
OUR EXCITING
SALES PROGRAMS,
PAGE 04
Cover: BCBG Joelle, OP Coki Beach, CH 1036, Marc Ecko Cut & Sew Rook
Right: BCBG Jacinda
01
Update on 3D printing!
WHAT’S NEW
We’re one of 2015’s Best Companies
to Work for in New York State!
This past April, ClearVision was named
one of 2015’s Best Companies to Work for
in New York State by The New York State
Society for Human Resource Management.
This awards program identifies, recognizes
& celebrates New York employers that have
proven they know what it takes to create
an environment where people love to
come to work!
Each member of the ClearVision family has played a pivotal role in
creating this exceptional culture and we couldn’t be more proud of
this recognition!
Our First Annual Founders Day
We established May 6, 2015 as ClearVision’s first
annual Founder’s Day in honor of our inspiring
founder, Fred Friedfeld, whose birthday was May 6.
Fred had a lifelong reputation for personal service;
his strong character and sincere caring for others
helped him build relationships with people all over
the world. Our first Founder’s Day was celebrated by
reflecting on ‘What Would Fred Do,’ remembering his
contributions to the company and industry. We also
planted a beautiful garden in his memory.
In 2013, ClearVision began using
3D printing in our design and
prototyping processes. Since
then, we’ve fully embraced this
rapidly evolving technology
and expanded our 3D printing
capabilities. 3D printing now
plays a pivotal role in our
overall design and production
philosophy and has significantly
improved our efficiency.
IZOD ProFlex
This summer marks the
introduction of IZOD ProFlex
for men! Making its debut with
four models, this collection of
both metal and plastic frames
offers temples constructed with
ULTEM™, an ultra lightweight
thermoplastic material often used
in aerospace, transportation,
automotive, healthcare and
electronics industries. ULTEM
provides exceptional flexibility,
durability, and comfort.
Ask your sales consultant for
details on the IZOD ProFlex
collection and our special
introductory offer!
Dilli Dalli with
IntelliFlexTM Soft Touch
We’re changing the world of
pediatric eyewear…again! This
summer, we’re also introducing
the latest additions to the Dilli
Dalli pediatric collection. Dilli Dalli
with IntelliFlex™ Soft Touch is a
highly flexible pediatric collection
offering high performance and
durability through its integration
of advanced IntelliFlex
technology and proprietary Soft
Touch material. The collection
releases with four unisex models.
Suitable for multi focal lenses,
the one piece, lightweight design
has no metal or separate moving
parts, and therefore, no need for
hinge screws. Its unique multiaction, flexible temple design
acts like a spring hinge.
Ask your sales consultant for
more information on Dilli Dalli
with IntelliFlex Soft Touch and our
special introductory offer!
03
BRAND PORTFOLIO
IT STARTS WITH
ONE THING...
Our diverse brand portfolio meets
the needs of just about every
dispensary. But our commitment to
our customers is what sets us apart.
OneSource™
Our unique OneSource™
philosophy is an innovative,
efficient, and cost effective way
to do business. Simply put, we
provide you with one dedicated
sales consultant to deliver 13
diverse eyewear collections in
one time-saving appointment.
Plus, we deliver the benefits of
one simple discount structure
and one set of programs,
customized to meet the needs
of your practice. Our customers
love this!
One consultant. One appointment.
All the brands you need.
banner program:
Show off your collections
& add style to your
dispensary with beautiful,
branded banners!
business builder:
co-op
advertising:
Get customized sales
rewards and incentives
as you increase your
business with us!
Promote your practice
using a percentage
of your sales!
Advertising, marketing,
and more!
rx express:
Keep your best
sellers on display
with our unique
reorder service (plus
get free shipping on
qualified orders!)
add a brand:
auto
pre-release:
Automatically receive
our latest styles
(no shipping charges!)
Get substantial
savings on your order
when you add new
brands to your
frame board!
BrandSpace™
We know how important it is
to have a frame board that
speaks to your patients. So we
offer BrandSpace™, our profitenhancing approach to frame
board management. It’s a
picture perfect mix of frames for
each of your specific patients,
designed to engage and enhance
your sell-through. And with
BrandSpace, there’s no shape
or style duplication between the
individual collections.
05
THE NEXT GENERATION
IN EYEWEAR.
Aspire Eyewear connects with progressive,
aspirational men and women who show
their individuality through fashion and
unique accessories; it allows them to show
what they “Aspire to be.” Incorporating the
latest advances in materials, design and
manufacturing techniques, Aspire Eyewear
gives today’s individualized consumers a
fashionable eyewear statement that’s on
trend in every sense.
What do you Aspire to be?
Model is wearing Outstanding
Opposite Page: Famous
Aspire Eyewear is a colorfully captivating collection
that offers a “barely there” feel and fit, while including
features that enhance comfort, wearability and
adjustability. It is created with SDN-4, a specially
designed nylon material proprietary to the brand.
Designed for the manufacture of extremely lightweight
eyewear with exceptional thinness, the hypoallergenic
SDN-4 material is incredibly strong, offering shape
memory, heat resistance, and will not fade in UV
exposure.
Using customized SDN-4 sheet material, Aspire frames
are not injected, but created with Computer Numerical
Control (CNC) machinery to produce unique shapes
and endless color possibilities.
The entire Aspire collection was designed using
3D technology, significantly reducing prototype
development from 20 weeks to 60 minutes in most
cases. Using this innovative technology in its design
process allows the brand to quickly respond to
emerging eyewear and experiment with inventive
design options.
07
LIVING THE
BON CHIC LIFE
BCBGMAXAZRIA embodies a vision of
global style and attitude. Founded in 1989,
BCBGMAXAZRIA isn’t just a company – it’s
a philosophy, an attitude, and a realization
of dreams. The lifetime vision of founder,
designer, & CEO Max Azria, BCBGMAXAZRIA
is named for the French phrase “bon chic,
bon genre,” a Parisian slang meaning “good
style, good attitude.” BCBGMAXAZRIA’s
parent company, BCBGMAXAZRIAGROUP,
has an impressive portfolio of 22 brands
and continuously grows as a worldwide
powerhouse of style.
Model is wearing Rochelle
Opposite Page: Ileana, Paola
A collection of powerful statement makers and classic,
confident styles, BCBGMAXAZRIA eyewear fits the
eyewear
dynamic lifestyle of the contemporary woman.
Directional silhouettes, architectural details and
elevated materials accentuate this assortment of
confident and sexy to feminine and playful designs.
A vibrant color palette and fashionable elements
like graphic color blocking and mixed materials are
reminiscent of the brand’s runway and ready to wear
collections. The iconic BCBGMAXAZRIA butterfly logo
and stud bar hardware punctuate the eyewear and
further align the collection within the brand’s portfolio
of lifestyle products.
BCBGMAXAZRIA is available in more than 100
freestanding boutiques across the United States and
leading retail chains, including Saks Fifth Avenue,
Bloomingdale’s, and Neiman Marcus, as well as
specialty boutiques nationwide. It is also available
online at BCBG.com.
09
AT WORK IN
THE WORLD
Model is wearing Tuscany
Opposite Page: Dhaka
Founded in 1949, Ellen Tracy
has significantly grown into a
leading women’s lifestyle brand,
designing quality apparel for
dynamic women. Fusing classic
style and innovation, Ellen Tracy
gives today’s women confidence
and flair for their work in the
world, from the office to the
playground. Today,
Ellen Tracy has over 23
licensed agreements
including shoes, hosiery,
belts, eyewear, coats and
dresses and is a $350 million
business at retail. As part
of its 65th anniversary
celebration, the brand
named actress Paula Patton
as its Brand Ambassador
for 2015, part of a global
initiative to commemorate
women’s contributions over the
last 65 years.
The Ellen Tracy woman strives for the perfect balance between work, life, and motherhood,
and the Ellen Tracy optical collection provides the perfect blend of youthful spirit and grown up glamour for her
lifestyle. Rooted in the brand’s iconic American heritage, Ellen Tracy eyewear is designed to enhance women’s
natural beauty through superior workmanship, uplifting eye shapes and exquisite fitting details. Polished,
sophisticated designs have a touch of “notice me” attitude through animal print accents, organic details, and
jewelry inspired textures. Sculpted temples and rich colors like wine, navy and aubergine enhance the richness of
this meticulously designed collection.
Ellen Tracy is sold in store and online at well known department stores including Macy’s, Lord & Taylor,
Bloomingdales, Belk, and Von Maur. Its international presence includes two Karstadt department stores located
in Berlin and Dusseldorf, Germany.
011
SUBSTANCE:
THE BEST STYLE
An American original since 1928, Cole Haan
builds on a tradition of craftsmanship with
its chic sensibility. Known around the
world for its footwear, fine leather goods,
and accessories, Cole Haan brings a
sophisticated mix of substance and style
to every design.
Offering distinctive styles, the Cole Haan collection
elegantly fuses tradition and modernity. Combining
artisan craftsmanship and style with retro and
contemporary design elements, these clean, confident
styles bring a touch of irony to the makers, creators,
and innovators who wear them. Men’s styles feature
well crafted shapes in acetates and crisp metals.
Women’s styles blend rich materials in unparalleled
hues with a “borrowed from the boys” profile.
Model is wearing 1035
Opposite Page: 1033
Cole Haan is available in over 2,500 locations
worldwide including Cole Haan stores and outlets;
department stores and boutiques including
Macy’s, Bloomingdale’s and Nordstrom;
and at colehaan.com.
13
UNAPOLOGETICALLY
SELF MADE
Designed with an obsession over precise
attention to detail, the Marc Ecko Cut &
Sew contemporary menswear line equips
young men with attire relevant to their
lifestyle. Recently re-established as The
Lifestyle Brand for the Self Made, the brand
reflects the passion not of just designers,
but teachers – inspired by permanent and
useful observance of man’s insistence to
rebel and express his unique voice.
Model is wearing Scrambler
Opposite Page: The Librarian, Treasured, Reset, Intent
The Marc Ecko Cut & Sew eyewear collection is
designed with the same passion. Each trendsetting
style is a juxtaposition of retro and modern designs,
flavored with elements synonymous with the brand,
including custom temple tips inspired by the curvature
of tailor shears, as well as the brand’s iconic shears
logo. Relevant shapes, custom textures, and industrial
accents like carbon fiber intensify this highly wearable
collection of geek chic to creatively artistic styles.
Marc Ecko Cut & Sew is available at high end
department stores such as Macy’s and Dillards, and
online at marcecko.com.
15
CLASSIC AMERICAN
STYLE
Since its U.S. introduction nearly 80 years
ago, IZOD has evolved into an American
institution and sportswear authority. IZOD
has made its reputation as the standard in
sportswear, with bold, colorful and energetic
design. Its collections include classic, preppy,
and athletically inspired sportswear, golf,
denim, and performance wear with a clean,
youthful design aesthetic that’s come to be
synonymous with the brand. PGA golfers
Webb Simpson and Cameron Wilson serve as
IZOD brand ambassadors.
Model is wearing 2004
Opposite Page: 440
With bold, colorful and energetic design, IZOD
eyewear offers classically sporty styles with a clean,
youthful aesthetic. The complete IZOD
optical collection is crafted to
perform as well as the man
who wears the designs. IZOD Eyes provides sculpted,
clean profiles enhanced by pops of vibrant color.
IZOD PerformX designs are constructed with memory
metal bridges and temples for high performance and
uncompromised durability.
IZOD is sold at well-known department stores such
as Macy’s, JCP, Kohl’s, Belk, Bon-Ton, Beall’s and
Hudson’s Bay, with a presence in more than 6,000
worldwide retail venues. Over the past few years, IZOD
has significantly expanded its international presence,
including an extensive presence of IZOD “Shop in
Shops” in department stores worldwide. The brand
currently has 29 licensing agreements, nine of which
are international. The current licensees operate 45 free
standing stores.
17
TROPICAL
FEVER
Model is wearing Cannon Beach
Opposite Page: Coki Beach
Authentic since 1972, Op is the original
California lifestyle brand, the first to
successfully translate the surfing lifestyle
into a fashion statement. Getting its start as
a surfboard brand, Ocean Pacific evolved
into a lifestyle clothing line for fashion in
and out of the waves, quickly becoming
popular with its instantly recognizable ‘OP’
logo. Offering swimwear, fragrances and
accessories for both young men and women,
Op is the definitive name throughout all of
the surf/beach culture.
Today, Young Hollywood joins the brand’s Team
Op with an extensive marketing and promotional
campaign that includes a robust social media
presence.
The Op eyewear collection offers a sweet selection of
popular shapes and styles, splashed with a tropical
vibe. Op eyewear lights up youthful faces with icy cool
sherbet hues, fresh fades and juicy translucents, in both
plastics and metals. Get on board with the collection’s
hip, wavelike temple accents and beach & board short
inspired patterns that give a fun in the sun feeling, all
year long.
19
ROMANTIC
NOSTALGIA
Model is wearing 4002, 4800
Opposite Page: 4005, 4003
One of the nation’s most recognizable brands
for women, the Jessica McClintock brand
is renowned for its romantically inspired
dresses and accessories for prom, weddings
and special occasions. Its intricate Victorian
detailing and elegant embellishments
express beauty and grace for women who
revel in their femininity. Offering apparel,
accessories, and fragrances for women and
girls, the brand also offers home furnishings,
bath products, and eyewear.
The Jessica McClintock optical collection stays true to
the brand’s roots and loyal following by offering the
romantic styling, filigreed details and intricate patterns
you’ve come to expect and love. Crystal accents, soft
colorations, and piercings inspired by lovely lace and
jewelry add a whisper of nostalgia. Rich, handmade
acetates and dazzling metals set this stylish collection
in a class by itself.
Jessica McClintock designs can be found in fine
department stores including Macy’s and Nordstrom.
21
EVERYDAY LOOKS
FOR EVERYDAY
Model is wearing Darla
Opposite Page: Model: Lucas / Frames: Emma, Clint
ClearVision Eyewear celebrates the lives
of everyday people. Offering tried and
true classic styles and more fashionable,
contemporary designs, the high quality
ClearVision collection provides style,
reliability and value to the soccer dads,
nurses, teachers & everyone who wears
them – perfect for everyday people, in
everyday life.
The ClearVision house
collection has a
reputation for quality,
style and reliability.
It’s an assortment
of modernized and
traditional eyewear
styles at value
conscious prices.
Frame designs
feature unexpected
details like crystal accents, hi-lo texturing and
contemporary colors. From rich, marbled acetates to
crisp, classic metals, the quality construction is one of
the best values of this private label collection. Modern
sophistication at an affordable price.
23
THE ELEMENT
OF STYLE
Designed with eyecare professionals in mind,
PuriTi 100% titanium eyewear is a high quality
titanium collection that’s also attractively priced.
Ideal for men and women who understand the benefits of
titanium, the ultra lightweight, hypoallergenic and anti corrosive
PuriTi Titanium collection offers technologically advanced
construction, timeless design and functional excellence.
Model is wearing W13
Opposite Page: Model: 306 / Women’s Frames: W13, W10, W11 / Men’s Suns: 3,2,1
Featuring classic to contemporary designs including rectangles
and navigators, PuriTi men’s styles offer unexpected details
like carbon fiber and modernized pin dot accents. Styles are
finished using an innovative ion plating technique that adds
strength and enhances the richness in color.
Offering more feminine designs with the same functional
excellence, PuriTi for women includes features such as
decorative, jewelry inspired detailing, metallic pearl temple
tips, and soft colorations.
25
SUPERIOR STRENGTH
WITH A TOUCH OF STYLE
Created and designed for men and women
who need a little more durability in
their eyewear, DuraHinge offers
strength and comfort with a touch of style.
DuraHinge’s proprietary 5 barrel hinge
construction offers superior strength
with the added flexibility of a spring
hinge. You can feel the durability and
sturdiness in hand, yet it’s not too bulky
or heavy on the face.
Model is wearing 44
Opposite Page: Model: 3 / Women’s Frames: 42 / Men’s Frames: 13, 11, 12
Men’s classic to contemporary styles include design features like
matte finishes, textured accents, and tortoise temple tips. Women’s
styles feature decorative stone accents, organic detailing, and rich,
marble temples, in jewel tone colors such as gold, purple and wine.
F OR
WOMEN
27
AFFORDABLE
CHIC
Inspired by the cultural nuances of life in
the city, Junction City eyewear’s hip designs
appeal to men and women who show their
cool side through on trend, confident
eyewear styles. A choice alternative to
higher-priced brands, this private label
collection projects a youthful vibe that’s
matched with high quality and value.
For women, apparel-inspired piercings, vivid, colorful
patterns and youthful front shapes let them put their
best face forward, whether feminine and playful,
or edgy with a bit of attitude! For men, minimalist,
clean looks in earth tone colorations are taken to a
new dimension through architectural and industrialinspired temple piercings. The result is masculine,
professional styling that’s bold, yet lightweight.
Models are wearing Webster Park, Carley Park
Opposite Page: Miller Park, Catalina Park
We know what it’s like to be just starting out. So we
keep that in mind when creating Junction City eyewear.
There’s a lot of style packed into each affordable
design – unexpected for a private label brand.
29
INNOVATIVE BY DESIGN,
CRAFTED WITH LOVE
Created to meet the needs of parents and their little ones, the Dilli Dalli pediatric eyewear
collection offers unsurpassed durability, a comfortable fit and adorable style. Featuring the
innovative IntelliFlex™ technology, this advanced collection delivers fashion and function.
IntelliFlex multi action spring hinge
Designed with the ability to flex both vertically and horizontally, the IntelliFlex hinge
can “spring” back to its original adjustment, offering unique flexibility and
greater durability to Dilli Dalli frames. The result is safe, functional
eyewear with less need for replacement of broken temples.
NEW: IntelliFlex Soft Touch
Our newest Dilli Dalli models are one piece, lightweight designs created with proprietary
IntelliFlex Soft Touch material, providing flexibility, strength and high performance with a
pleasant, “soft touch” feel.
Model is wearing Cupcake
Opposite Page: Cupcake, Cookie Dough, Gummy Bear, Tutti Frutti
Development of the Dilli Dalli collection was driven by the needs of pediatric eyewear patients, their parents, and
eyecare professionals. Extensive research and collaboration with pediatric optometrists, combined with our years
of experience and knowledge in pediatric eyewear design, indicated the importance of safety, durability and
comfort to parents when it comes to their child’s eyewear. As such, Dilli Dalli eyewear is designed with materials
that meet all CPSIA and Prop 65 standards for children’s products. Plus, our designs address proper, precise fit to
better accommodate today’s pediatric patient.
Our commitment to providing a positive experience is what sets Dilli Dalli eyewear apart from other collections.
31
PEDIATRIC, KIDS
& TEENS
Model is wearing JMC 426
Opposite Page: OP 843, OP 844
Our highly merchandised kids collection provides a variety of eye shapes, colors, patterns and
design accents — meeting the needs of every kid. Plus, we offer bright, colorful point-of-purchase
materials that connect kids to the brands and styles they know and love.
Surf or skate? Both?! Op Kids eyewear is a collection
of highly patterned, creative designs that let kids,
tweens, and teens strut their sporty, trendy & artsy stuff!
Like baseball & hot dogs…IZOD Boys eyewear has
All American style! Sporty, colorful, durable…cool.
For little ones ages newborn to 3 years, the
Dilli Dalli pediatric collection, featuring the innovative
IntelliFlex™ technology, offers unsurpassed durability,
a comfortable fit and adorable style.
Girl power! Jessica McClintock Eyewear for Girls
lets little “fashionistas” show off their playful side…
with a little bit of attitude! On trend styles in the
coolest hot colors.
33
Designed to fit well.
Designed to appeal to a variety
of ethnicities, the Global Fit™
collection offers a better fit for
those with a flatter or lower
nose bridge. This fashionforward collection is the answer
for hard-to-fit patients who
desire today’s styles, but in a
more “customized” fit for their
facial features.
SPECIALTY
FIT
Our Specialty Fit collections offer the widest range
of frame fits for just about every unique fitting need.
Featuring 5 different fits for some of today’s most
popular brands, it’s the largest selection of specialty
fits available from one company.
Eyewear that fits your style.
The Style’n Fit eyewear collection is
perfectly proportioned by design to
provide a beautiful, comfortable fit.
For women whose facial features require
a slightly larger frame, Style’n Fit delivers
popular brand names and contemporary,
on trend looks of today.
Specially designed “built up”
acetate nose pads allow
frames to sit higher on the
face, providing a comfortable,
universal saddle fit.
Stylish eyewear in a smaller fit.
Our Petite Fit collection offers fresh,
fashion forward frames in many of your
favorite brands, so your petite-featured
patients will always look and feel their
best in their eyewear. Petite Fit eyewear
and suns are designed based on the
overall proportion of a woman’s face.
Everyone deserves
great style.
For many men, comfort and
fit rank high when it comes
to choosing eyewear. So we
designed our XLFIT collection
for men with larger heads
or wider faces who want a
perfect, comfortable fit without
compromising style. Spanning
four of our most popular
brands, the XLFIT™ collection
offers a range of styles, from
classic to modern designs.
pediatric fit
Innovative by design.
Crafted with love.
Truly a patient-driven collection, the
Dilli Dalli pediatric eyewear collection
meets the needs of little ones newborn
to 3 years old, their parents, and eyecare
professionals. Delivering comfort,
adorable style and a precise fit, Dilli Dalli
eyewear offers unsurpassed durability
and affordability.
Top to bottom: Ellen Tracy Shanghai,
Cole Haan 629, Dilli Dalli IntelliFlex™
multi-action spring hinge
35

- ClearVision Optical

Transcription

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