Skaga - the brand Skaga - varumärket

varumärket
Skaga - the
brand
Skaga is
ärScandinavian
ScandinavianEyewear’s
Eyewears very
egetown
varumärke.
Gediget,
äkta och
medit en
Skaga
brand. Solid,
genuine
and traditionsrikt
rich in tradition,
hashistoria
a hissom that
går goes
tillbaks
ända
till 1948.
arvet,and
somhistory
få glasögonvarumärken
kommer
närhetentoav,
tory
back
to 1948.
ThisDet
heritage
that few eyewear brands
cani compare
means
glasses
are created
with real craftsmanship.
theySkagabågarna.
are also visionary,
aware
innebärthat
att Skaga
det är ett
genuint
hantverkskunnande
som ligger But
bakom
Traditionen
and innovative. Through our committed and driven design and product development team, we
är viktig - men varumärket står i lika hög grad för det visionära, medvetna och innovativa. Genom
are constantly looking to the future and strive to remain at the forefront of our industry, whether
ett eget
drivet
och engagerat
designoch produktutvecklingsteam
blickarThe
mancombination
hela tiden vidare
this
means
developing
materials
and technology
or design and expression.
means
that efter
the Skaga
brand’s
ability to
mix tradition
is almostmaterial
unique.och tekniker eller
och strävar
att ligga
i framkant.
Oavsett
om det with
gällertrend
att utveckla
form och uttryck. Kombinationen innebär att varumärket Skagas möjlighet att kombinera tradition
Skaga’s basic collection is broad and classic in both fit and style. The brand is constantly updated
och trend
är i collections
det närmaste
unik.
with
concept
with
a slightly sharper style. The most recent example is Skaga Originals
by Sighsten Herrgård, which have attracted a lot of attention from trendsetting glasses wearers,
Skagas
baskollektion
ärformers
bred och
klassisk,
när det gäller såväl passform som uttryck. Varumärket
as
well as
from opinion
and
the media.
kryddas kontinuerligt med konceptkollektioner med lite spetsigare uttryck. Det senaste exempel
The
designers
behind
2011
are Carina
Mälstad, Gustav
Kristensson
and glasEvaär Skaga
Originals
by Skaga
Sighsten
Herrgård
somMollsjö,
fått storAnna
uppmärksamhet
hos såväl
medvetna
Lena Bäckstöm.
ögonbärare som hos opinionsbildare och media.
Designers bakom Skaga 2011 är Carina Mollsjö, Anna Mälstad, Gustav Kristensson och Eva-Lena
Bäckstöm.
Skaga - the collection autumn 2011
Garden Shapes is the design theme for autumn’s Skaga collection. Looking to the garden,
the creative design team has drawn inspiration from the dynamics between nature’s own
forces of wild growth and the structured shapes created by human hand.
Billowing blades of grass winding around each other, the fantastic engineering skills of birds
in building their nests and trellis work transformed into functional designs are just a few
examples of shapes and patterns inspired by the garden that can be seen behind the beautifully crafted details of this eyewear range.
Garden Shapes is the result of solid design and product development work,
where an instinct for style trends and skilled craftsmanship have come
together to create an exciting and colourful
collection.
”Garden Shapes” woman / a few examples....
Skaga 2446 SANNA. Expressive frames with a generous front. The colours are muted and understated
yet have a light, lustrous feel thanks to the transparent acetate they are made from. The braided detailing
on the titanium sidepieces is inspired by beautifully patinated trellis work in a matt gold shade.
KEIRA
Colours: green. brown
black. burgundy
Design: Anna Mälstad
........................................................................................
Skaga 3818 KEIRA. The lenses in these neat feminine
glasses have double framing to create clean lines and a
look that is bang on trend. The colour combinations are
inspired by the petals of fuchsia and lavender plants.
Colours: lilac/red. lightblue
/lilac. petrol/petrol.
havanna/gold
Design: Anna Mälstad
........................................................................................
Skaga 3829 FIA.These light titanium frames are the
ultimate in cool, despite their generously soft shaping.
A cheeky decorative detail on the sidepieces creates the
link between the different materials they are made from.
Colours: burgundy. blue.
olivegreen. brown
Design: Anna Mälstad
”Garden Shapes” man/unisex / a few exemples....
Skaga 2384 CHRIS. There’s no doubt that these attractive unisex frames were designed for men, but they
have proved to be a hot choice for trendsetting women too. The combination of a simple acetate front
with stylish metal sidepieces creates a cool contrast.
Design: Eva-Lena
Bäckström
........................................................................................
Skaga 3718 TERRI. These frames encompass an effective
technical solution, where the lenses are first framed with
transparent acetate and then given a darker outer contour
in titanium. A new and exciting development.
Färger: bluegrey/ bluegrey
grey/gun. havanna/black.
Design: Anna Mälstad
CHRIS
Colours: black/silver. brown/
gun. darkblue/black
C O M PA N Y F A C T S S C A N D I N A V I A N E Y E W E A R
The Company:
Scandinavian Eyewear is a Swedish eyewear company that has been designing glasses
since 1948. With its classic Skaga brand, which over the years has been created by a
number of renowned Swedish designers, the company has made its mark on Scandinavian
eyewear design and today is a market leader in Scandinavia.
Scandinavian Eyewear’s current portfolio includes its in-house Skaga brand as well as a
number of other strong eyewear brands. Each has a different character and look, but
what they all have in common is the personal commitment that goes into every single
brand. Efva Attling and Oscar Magnuson design their own frames for their own brands
as part of a well-established, long-term collaboration with Scandinavian Eyewear. Lexington,
Oscar Jacobson and Pilgrim joined as exciting new partners in 2010.
Right from the start our ambition has been to design and make eyewear of the highest
quality with a clear emphasis on Scandinavian style. Scandinavian Eyewear has a heritage
and history that few eyewear brands can compare to. We have been making glasses for
more than 60 years and our work is backed by solid knowledge and skilled craftsmanship.
Our high standards mean that our frames are always distinguished by simple yet elegant
design solutions and care over the small details.
Over the years many leading designers have styled the company’s products, including C-A
Breger, Sigvard Bernadotte, Sighsten Herrgård, Erik Ljungquist and today Carina Mollsjö,
Anna Mälstad, Gustav Kristensson, Efva Attling and Oscar Magnuson.
Scandinavian Eyewear is a member of the Lammhults Design Group, which is listed on
the OMX Nordic Exchange Stockholm.
Information:
For more information, please contact Joakim Brobäck or Hanna Carlholt
at the Scandinavian Eyewear marketing department
Joakim Brobäck eller Hanna Carlholt
Scandinavian Eyewear AB
Box 1025
551 11 Jönköping
+46 36 30 53 00
joakim.broback@scandinavianeyewear.se / hanna.carlholt@scandinavianeyewear.se
www.scandinavianeyewear.se