Eyeworks Magazine issue 1
Transcription
Eyeworks Magazine issue 1
ISSUE #1 5 THINGS NOT TO IGNORE ABOUT YOUR EYES WHAT TO DO IN GLOUCESTER ROAD A FEAST FO R TH E EYE S 1 Introduction This year sees Eyeworks London celebrate it’s 5th birthday. We are proud to say that we have come a long way since we first opened our doors just half a decade ago. Over the last 5 years we have amassed over 6000 customers and won 2 industry awards - the coveted Young Practice of the Year Award and then most recently Fashion Practice of the Year. Through our sister company, Eyeworks For Film, we have provided hand painted contact lenses for several blockbuster movies including Les Miserables, Maleficent, Child 44, Woman in Gold, Penny Dreadful and Peaky Blinders to name just a few. Perhaps our proudest achievement lies in the loyal support we have received from the people of Gloucester Road. It has been a pleasure to serve the local community and we hope to do so for many more years to come. For those of you who have supported us over the years and become important members of the Eyeworks family, we thank you very much. And for those who have yet to visit Eyeworks London, next time you’re passing please do pop in to say hello. I hope you enjoy our magazine, designed to give you a closer look at Eyeworks London. Signed Brenda McKernan Contributor - Linzi Markovits 2 Contents 04 - 05 What to do in Gloucester Road 06 - 07 Eyeworks for film news 08 - 09 5 things not to ignore about your eyes 10 - 11 Brand profiles 22 - 23 A feast for the eyes 3 What to do on Gloucester Road 1 The Builders Arms: The Builders Arms is everyone’s dream Jakobs: A deli counter busy with colourful home- ‘local’, complete with down-to-earth vibes made salads and dips greets the eyes on and a wondrous beer selection minus the entering Jakobs, a family-owned cafe-bar obligatory sticky floors and questionable and a favourite with Eyeworks London staff house wines. An alluring pastel green for its varietal plant-based selection and exterior encases a classy but characterful organic meat and fish dishes. Jakobs offers space, ideal for leisurely afternoons off. The something a little different to the norm - food menu offers traditional pub grub such deliciously fresh and under-celebrated as fish and chips, prepared with a modern Armenian cuisine (as well as great approach using responsibly sourced fresh Mediterranean fare) and a good Saturday ingredients. Builders Arms, 1 Kensington Ct Pl night knees-up, Russian style, complete with Kensington, W8 5BJ traditional gypsy band. 20 Gloucester Road, 2 South Kensington, London SW7 4RB Kensington Square Kitchen: Kensington Square Kitchen is a short walk from Gloucester Road. This chic 4 Fait Maison: A popular lunch break destination with contemporary café gets packed out for Team Eyeworks, this French-Mediterranean brunch. It has a beautiful selection of café has a fresh salad bar that is second homemade cakes and fantastic freshly to none and a mouth watering selection of ground coffee. The brunch menu changes cakes and sweets for dessert. Be sure to try daily and the ingredients are all locally one of their signature meringues. sourced and seasonally selected. The all- 50 Gloucester Rd, London SW7 4QT white furniture gives it a hip cosmopolitan vibe plus it’s perfectly positioned beside Kensington Square for a relaxing beverage after hitting High Street Ken. 9 Kensington Square, London, W8 5EP 4 3 5 Eyeworks For Film news As well as providing first class eye care and fabulous spectacles Eyeworks London, along with it’s sister company Eyeworks for Film, provides specialist contact lenses for the film and TV industry worldwide. Catch up with just some of the biggest and best projects we’ve been working on over the last 12 months and don’t forget to keep an eye out for our lenses when you’re watching the box or the big screen! Maleficent On a lighter note we fitted the delightful young maleficent star Isobel Malloy with contact lenses. These lenses were a copy of the lenses worn by the adult Maleficent played by Angelina Jolie 6 Game of Thrones Eyeworks For Film provided contact lenses for the 5th series of worldwide sensation Game of Thrones. We travelled to the set in Northern Ireland to fit contact lenses for the mythological and menacing White Walkers. Peaky Blinders Late last year we fitted the charming Cillian Murphy with contact lenses for the second series of gangster epic, Peaky blinders. The large hand painted contact lenses gave the appearance of a haemorrhage and helped make Cillian look more than worse for wear after his character got on the wrong side of the wrong family! Enfield Haunting Look out for the amazingly talented Eleanor Worthington-Cox who stars alongside Timothy Spall in the Sky series the Enfield Haunting. She plays a young girl who claims to be plagued by a poltergeist. Eyeworks For Film stepped in to give Eleanor a haemorrhage look after she had been strangled by a possessed curtain! Bond Spectre Inside no 9 In December we had the pleasure of Also look out for inside number 9. A BBC visiting the James Bond set where we fitted comedy starring Alison Steadman as Madam customized contact lenses for Bond baddie Talbot. Alison is a blind séance medium. We Mr White. The tyrannical but down and out provided her with contact lenses that made looking character was brought to life through the surface of her eyes look scarred and our specialist lenses that yellowed the white foggy; helping with the blind look. of the eyes. 7 1. Distorted central vision 2. Double Vision One image on top of the other One of the first signs of macular degeneration is distorted vision. The One image on top of the other is normal. macula is part of the light sensitive layer We may not notice it but when we look at and the central part of part of the back an object everything in front and behind of the eye, called the retina and works in it is double. Try it now; hold one finger in much the same way as a film in a camera. front of another and you will notice the The macula is very important, as it is finger you are not looking at is double. We here that the light sensitive cells are most may also notice double vision when we densely packed. are tired or perhaps when we have had a few drinks! The important thing about this Again, if you think it in terms of a camera natural double vision is that the images the macula that has the most pixels and are side by side or horizontal. What is also the best resolution, therefore it is responsible important is that you can control it and it for our precise, detailed central vision. If doesn’t happen all of the time. However, the macula was damaged you would what is not normal is vertical double find it hard to read or recognise faces, but vision, when the images are one on top walking around would be manageable of the other. If you notice vertical double as we mostly use our peripheral vision vision the reasons behind it need to be for this. In the early stages of macular investigated. There are many possible degeneration fluid or blood leakage can causes, such as conditions that affect build up under the macula, which can the eye muscles, from myasthenia gravis, distort its layer of light sensitive cells. If the thyroid disease and diabetes, which can all macula is distorted the vision also appears affect the nerves and muscles that control distorted. Often people report that a lamp vision. In addition, stroke, aneurysm, brain post looks like it has bend or bulge in it tumour and swelling of the brain will also whilst others may notice a blob in the need to be ruled out. So DON’T ignore central vision. these symptoms. Speak to your optician or doctor straight away. If this is left untreated it can cause permanent damage to the light sensitive 3.Sudden increase in Floaters cells at the retina, leading to permanent in your vision visual loss. It is therefore very important that if you notice distortion in your central vision People who have healthy eyes see floaters. to speak to your optician immediately or go They appear as spots, lines or cobwebs, to the nearest eye department A&E. usually when you look at a plain surface 5 things not to ignore about your eyes 8 Lens Retina Iris Cornea Macula Vitreous Iris Sclera Pupil Optic Nerve such as a white wall or a clear blue sky. associated with an active pathology or They are caused by particles literally condition of the eyes. It could be caused floating in the jelly (vitreous) of the eye. by the aforementioned retinal detachment Longstanding stable floaters are a normal or macular degeneration, but could part of most people’s vision. Sometimes the also be due to other eye conditions like vitreous jelly shrinks a little and tugs on the damage to the blood flow to the eyes, retina (the light-sensitive layer) at the back pressure on the optic nerve or damage of the eye. This can cause flashes of light at to the cornea (the surface of the eyes.) the edge of the vision. If the vitreous pulls So if you wake up one morning and too hard on the retina it could cause a your vision is much worse than it was the hole or tear on the retina and, at the same day before you must not ignore it and time, release many more floaters into the immediately speak to your Optometrist or vitreous. If a retinal hole is left untreated Ophthalmologist. then the retina can peel away from the back of the eye. This is known as a retinal 5. Painful eyes detachment and will cause permanent visual loss. You should contact your Mild eye conditions that can be self optometrist immediately if you notice: managed, like conjunctivitis and seasonal allergies, are irritating and itchy but not painful. If your eye becomes painful then - a sudden increase in floaters you should not ignore it and see an in your vision eye specialist immediately. Painful eye -flashes in your vision conditions like corneal ulcers can often -a curtain or veil over your vision be confused with conjunctivitis as both conditions present with a red eye. However a corneal ulcer is much more serious and if left untreated can cause scarring 4. A sudden change or loss of vision on the surface of the eyes which could in turn effect your vision. So never ignore or When we need new glasses, changes in self-manage a painful eye - you should it our vision happen gradually over many always seek the attention of an months or years. Therefore a sudden eye specialist. change in our vision is unlikely to do with a simple specs update and more likely 9 When was your brand established?. SALT. was born on the south coast of California in 2006 and launched its first collection in early 2007. Who is behind your designs? David Rose is head of design at SALT. Optics. Passionate by frames, after finishing an international successful career as professional surfer, he starts his new professional life at Optical Shop of Aspen (OSA) where he evolves among fantastic brands absorbing everything about eyewear. Where is your eyewear designed and made? Designed in California and handcrafted in Japan. What materials are used? David Rose from SALT. Mainly custom Japanese acetates, titanium & Betatitanium. Sunglasses equipped with Zeiss polarized lenses, back side AR coating, hydrophobe & anti scratch. Do you have any famous fans of your product? Randall £275 Our frames are worn by fashion designers, actors/ actresses, creative directors, architects, and artists from all over the world; however, our global communication policy don’t use to name specifically celebrities; every fan is precious, each one of our fans, optician partners or end consumers are celebrities for us. You can find Eddie £275 SALT. all around you, the Timeless community is out there. How would you summarise the style of your eyewear? The style of our eyewear design is timeless & universal. Remaining relevant as near term trends come and go. Kris £325 What is your brand philosophy? SALT. combines the best of California lifestyle and Japanese Craftsmanship. We draw our inspiration from Natures effortless beauty, appreaing simple on the surface, yet consisting of a complex process perfected over time. SALT is a brand for anyone who appreciates Alex £275 10 simple things made well. No1 Sun £319 When was your brand established? MYKITA was founded in 2003. Who is behind your designs? We have an in-house design team responsible for the design and research on new materials, technologies as well as production methods. They work side by side with our research and No1 Nora £319 development team. The creative team is under the direction of CEO and Creative Director Moritz Krueger. Where is your eyewear designed and made? Everything is designed and made in the MYKITA HAUS in Berlin. Crafting by hand in Berlin and keeping all processes under one single roof allows No2 Charly £330 us to produce to the highest standards of quality. What materials are used? How would you summarise the style of your We work with three different materials: stainless eyewear? steel, acetate and our latest innovation MYLON, Finding beauty in technology. made of polyamide powder. For the metal collections, the individual frame elements are What is your brand philosophy? cut out of thin stainless sheet steel before being It became the philosophy of MYKITA to produce manually shaped in a series of separate steps. everything in-house. All departments are united We also developed our own patented material under one roof in our MYKITA HAUS - from R&D, called MYLON. It involves a polyamide that can to product development, design to marketing or be moulded into any shape desired. A technique customer service, enabling best synergies between known as Selective Laser Sintering (SLS) enables all departments and the ability to react very the realisation of three-dimensional structures quickly. Our customers care a lot about how, under without the form-related limitations of conventional which circumstances and out of which material a injection moulding tools. product is made. And of course, products made in Germany have a worldwide reputation to be of the Do you have any famous fans of your product? best quality. And this is what MYKITA stands for. MYKITA’s eyewear designs have become desired objects for a fashion-forward crowd, celebrities Why did you choose to stock your product at and many other design aficionados such as Sarah Eyeworks London? Jessica Parker, Scarlett Johansson, Lenny Kravitz, As a dynamic and independent optician Eyeworks Prince, Lady Gaga, Beyoncé and Rihanna. is a great match for MYKITA. 11 When was your brand established? 2006 in London Who is behind your designs? Dr Julie Diem Le - former eye surgeon Where is your eyewear designed and made? Designed in London, made in Europe and Asia What materials are used? Acetate and metals - all high quality and suitable for kids Do you have any famous fans of your product? We have seen our products worn by the Royals (Prince Edward’s son James, Viscount Severn for example) Also - Tori Spelling’s kids Rachel Zoe’s son Alyson Hannigan’s daughter Sarah Michelle Gellar’s daughter How would you summarise the style of your eyewear? Made for kids - stylish, comfortable and fun to wear Why did you choose to stock your product at Eyeworks London? Zoobug is a great fit for the leading optical boutiques who wish to work with children. 12 When was your brand established?. In 2009 we started research and development and we launched the first collection at Silmo Paris in 2011 Who is behind your designs? Valerio Cometti is the creative director and Stefano Sarti Cipriani is the founder and co-owner of FEB31st: Where is your eyewear designed and made? FEB 31st is designed by Valerio cometti and V12 design studio based downtown Milan. Produced in our factory in the mountains by our 16 employees in Brembilla, 45 minutes away from Milan. What materials are used? FEB 31st is made from poplar wood FSC certified coming from a controlled plantation located on the east coast of North America. Each frame is made from 13 layers of wood and each layer can colour customised, creating a totally unique piece for the customer. Do you have any famous fans of your product? Katy Perry bought one in LA few months ago. How would you summarise the style of your eyewear? You can customize every frame so it’s your style actually. What is your brand philosophy? To express your individuality with a unique material through design, colour and personalization. Halley £395 Apus Air £395 13 What our clients say... I’ve reached the age when I need glasses Eyeworks London is a breath of fresh air. for reading, and I’m on my second pair Personal service, a real interest in your from Eyeworks. All the staff really seem to customer’s needs, prompt attention and know their stuff, and Brenda’s examination excellent prescribing of the correct lenses was thorough and professional; she is very good at explaining all the tests and what all add to make you a really great Mike D of Londonoptician. W8 independent the results mean. They have an excellent selection of attractive frames, and they were Also, despite the relatively small size of supportive with after-sales service (making your premises, you carry a wide range of adjustments and giving advice). stock and you and your staff show both Mike D of London W8 knowledge and good taste when advising on what looks best. I feel extremely comfortable in your I received first class personal service and have nothing but praise for the whole capable hands. Richard Slowe, London process of getting new glasses with Eyeworks London John E. Aylward, London My husband and I have both had regular checks with Brenda McKeman at Eyeworks I am happy to say thank you and well done for the excellent attention we have received from your efficient and intelligent service. You seem to us well organized, well equipped and paying keen attention to individuals. Thank you. Jane Heffron, London 14 and are very happy with the care and attention to detail we receive. She explains what she’s doing – and whybeautifully clearly so you feel very much at ease and we would both highly recommend Eyeworks to anyone Annabel and Rodrick Lang When was your brand established? How would you summarise the style of your The history of LINDBERG starts with an eyewear? Optician in Denmark – Poul-Jórn Lindberg. Simplicity runs through all of LINDBERG When he first needed glasses in the designs. I would consider our first design the beginning of the 1980’s he found the frames AIR Titanium is our most iconic piece and “heavy, rigid and uncomfortable.” So he summarises the style of our eyewear well. teamed up with an architect Hans Dissing to It has been featured in numerous design design one of the first commercially available exhibitions, including Museum of Modern Art rimless mounts. in New York. I still have a quiet admiration for the simple construction—a bent and twisted Who is behind your designs? titanium wire—completely devoid of screws LINDBERG eyewear has always been in the and soldering. Nevertheless, it is incredibly family the first concepts were designed by flexible, strong, and resilient. In my opinion, it optometrist Poul-Jórn Lindberg and then his is a beautiful representative of Danish design son Henrik Lindberg who runs the company at its best; quality materials and the no-frills today. minimalism—devoid of merely decorative embellishments and visual noise. Where is your eyewear designed and made? What is your brand philosophy? LINDBERG is designed and made in Denmark. Everything we do is steeped in the Danish design tradition of discreet, classic elegance What materials are used? and carefully considered simplicity.designs. LINDBERG designs feature responsibly sourced materials selected for timeless elegance, exceptional strength and distinctive visual impact. We use exclusive materials such as titanium, gold, platinum, diamonds and acetate. We’ve done away with everything that isn’t essential – including all screws, rivets and welds. This means LINDBERG frames are incredibly strong and flexible – yet among the lightest and most comfortable in the world. Do you have any famous fans of your products? Queen Elizabeth 2nd wears LINDBERG for official engagements as do many of the Danish Royalty. You also may notice that Eddie Jordon on Formula One sports many LINDBERG frames. LINDBERG - Spirit £350 15 Marie Wilkinson, head designer at Cutler and Gross When was your brand established? Where is your eyewear designed The brand was founded by optometrists and made? Graham Cutler and Tony Gross 45 years In order for our frames to remain inherently ago this year. The pair met as optometry on brand, Cutler and Gross control all areas students and brought together two visionary of our frames. Our products are created by minds, balancing perfectly the creative and our in-house design team, releasing two the practical. At a time when the majority collections per year and produced in our of bespectacled faces were adorned by privately owned factory in Cadore, Italy. unimaginative frames with little other choice, We are fortunate enough to ensure our Mr Cutler and Mr Gross recognised a need standards never slip and are able to produce for a more stylish alternative. bespoke frames for clientele on request. Who is behind your designs? What materials are used? Originally led by our founders Graham Cutler We’re internationally known for using Italian and Tony Gross, the design team is now led acetate to produce both our optical and by Cutler and Gross’ first ever employee sunglass frames. With the years we have and the duo’s protégée – Marie Wilkinson. evolved and widened our use of materials Currently the Design Director of the brand, including monel metal, buffalo horn, qualified Optician and Pilot, Marie has been palladium, Gold and even played with 18ct a driving force throughout the company for white gold and rose gold lenses. over 30 years. 16 Pink Havana £295 Dark Turtle £295 Ink £295 Do you have any famous fans of your What is your brand philosophy? product? Our brand philosophy runs throughout our We are very proud to be able to say we have channels, honing in on our handcrafted a strong celebrity following that reaches frames and our production process made British royalty, from our very early days we in our own factory in Cadore, Italy. Ensuring had Anne, The Princess Royal visit our London our product invokes the imagination and Knightsbridge store, to Sir Elton John, to more celebrates the individual. recent celebrities adore our brand such as Keira Knightley, Rihanna, Michelle Obama Why did you choose to stock your product at to David Gandy, Marc Jacobs and Scott Eyeworks London? Schulman and many more. We only look to align ourselves with stockists who inherently understand our brand and How would you summarise the style of your appreciate the workmanship behind our eyewear? frames. As a fellow luxury outlet, with a great We’ve undeniably discreet and classic. passion for eyewear our union was very We believe our products are able to stand natural and likewise appreciated. strongly on their own, being admired for their design aesthetic, quality of manufacture and Japanese Craftsmanship. We draw our wit. Our designs are also admired for their inspiration from Natures effortless beauty, individual charm, British heritage and our appreaing simple on the surface, yet customer always makes them their own. consisting of a complex process perfected over time. SALT is a brand for anyone who appreciates simple things made well. 17 John Juniper and Jeff Solorio cofounders of DITA Magnifique £450 18 When was your brand established? How would you summarise the style of your Established 1995 DITA is headquartered in eyewear? Los Angeles, CA Edgy yet elegant with an East meets West aesthetic and design influences ranging Who is behind your designs? from Hollywood’s glamorous Golden Age John Juniper and Jeff Solorio founded DITA to the mechanized beauty of the Industrial in Los Angeles in 1995 with the mission to Revolution, DITA’s ability to enhance and create innovative, finely crafted eyewear transform a wearer’s persona has earned with a totally unique look and feel. the brand a cult-like following amongst the John and Jeff are lifelong friends world’s most influential celebrities, stylists whose shared passion for photography, and trendsetters. If you’re the kind of person filmmaking and design sparked the life- who lives life on your own terms and refuses changing epiphany that eyewear is the to settle for anything but the best, then most prominent and memorable of all welcome to our world fashion accessories. Eyewear connoisseurs unsatisfied with the uninspired, low quality What is your brand philosophy? offerings from the day’s leading designers Our perpetual mission is to create the and fashion houses decided to set out world’s finest and most beautiful eyewear making their own eyewear range. because for us, a passionate commitment to excellence is the only acceptable way Where is your eyewear designed and of life. made? Each DITA frame is designed in LA and Why did you choose to stock your product handmade in Japan by veteran craftsmen, at Eyeworks London? some of which have spent over half of a DITA is one of the last independent eyewear century perfecting their art, and takes makers in the world, sold exclusively to eight months to one year to complete. select luxury boutiques like Barneys New DITA offers a beautiful selection of sun York, Dover Street Market UK and Collette FR and optical eyewear for the confident and luxury opticians that share our values. and stylish. Eyeworks London as Fashion Practice of the Year was a natural partnership with DITA. What materials are used? DITA frames are made from Japanese acetate and Titanium. Some of the frame are gold plated. Do you have any famous fans of your product? DITA eyewear is championed by the world’s most influential faces in fashion and entertainment including Brad Pitt, Jennifer Lopez, Jay Z, Kanye West, Halle Berry and David Beckham, DITA is the luxury accessory designer of choice. Statesman £450 19 When was your brand established? What is your brand philosophy? 2000 MICHEL HENAU frames are a perfect symbiosis between shape, functionality and quality. Pure Who is behind your designs? and structured shapes. A Timeless simplicity. Marc Delagrange, optician, running his own MICHEL HENAU frames are DIFFERENT. boutique style shop since 1980 and graphic artist. A perfect mix for perfect and original creations! Why did you choose to stock your product at Eyeworks London? Where is your eyewear designed and made? Simply because Eyeworks wants to offer the Designed in Belgium and acetates entirely made consumer something different than the ubiquitous in France, titanium made in Japan for quality and this in a beautiful, original and classy setting reasons. and with the support of qualified staff. What materials are used? Mainly acetate, some titanium. Do you have any famous fans of your product? Our famous fans are mainly artists who appreciate the originality and simplicity of the designs. How would you summarise the style of your eyewear? A perfect mix between avant-garde and classical elegance. 20 M30 £250 Amadeo £250 Odorono £250 21 Salmon & leafy greens This simple dish is packed with nutrients that are great for your eye health and can be enjoyed as a light lunch or supper. Studies show it’s main ingredients, salmon, leafy greens and avocados, are proven to benefit the health of your eyes. See below for more information on the health benefits and the step-by-step recipe. Salmon plants. These pigments are important to our Salmon is rich in omega 3. Omega 3 is vision because they make up part of the converted in the body into two compounds macular pigment at the back of the eyes. EPA and DHA which have anti inflammatory The macular pigment protects the delicate properties. light sensitive cells at the back of the eyes by absorbing short wave lengths of light 22 Recent studies have shown that an and scavenging free radicals. People with omega 3 rich diet significantly reduces the reduced macular pigment are at a high prevalence of dry eye and inflammatory risk of Macular Degeneration. Making these irritations along the eyelid margins like vegetables a regular part of your diet is blepharitis. Eat more food rich in omega 3 shown to significantly reduce your risk of (like salmon, mackerel and tuna) to have Macular Degeneration one of the leading whiter brighter and more comfortable eyes. causes of blindness in the developed world. Leafy greens Avocados Leafy greens (like broccoli, spinach, brussel Avocados are rich in lipids that help sprouts and kale) are rich in carotenoids. facilitate the absorption of carotenoids Carotenoids are pigments produced by from the gut in into the blood stream. Salmon & leafy greens (serves 2) Ingredients Method Add the honey, soya sauce and olive oil to a bowl then add 10g runny honey 30ml soya sauce 1 splash of olive oil Half a orange 2x 120g salmon fillets (skin on) 120g spinach 200g tender stem broccoli 2 ripe avocados Sunflower seeds to garnish one squeeze of the orange. Whisk gently with a fork to combine ingredients. Add the salmon to the bowl and turn a few times to coat with the sauce. Leave the salmon in the bowl skin side up for 5 mins. Take the salmon from the bowl and place in a non-stick baking tray skin side down. Place in the oven and cook at 200c, remove the salmon from the oven after 8 minutes and drizzle each fillet sparingly with honey. Ensure the honey is spread evenly and covers the corners of the fish. Place back in the oven for further 4 minutes or until the edges of the salmon brown. Boil the broccoli for about 5 minutes or until the stems become tender. Use the water from the boiled broccoli to pour over the spinach to wilt it. Serve the salmon on a bed of wilted spinach and garnish with broccoli, sliced avocados and sunflower seeds. 23 Name Surname Address Line 1 Address Line 2 Address Line 3 Address Line 4 Postcode 44 Gloucester Road, London SW7 4QT Tel 020 7584 2697 info@eyeworkslondon.com www.eyeworkslondon.com 24 If undelivered, please return to: Unit 2 Arcot Court, Nelson Road, Cramlington NE23 1BB