district - HSA Commercial

© James Steinkamp Photography 08.05.15
THE
© James Steinkamp Photography 08.05.15
© James Steinkamp Photography 08.05.15
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DISTRICT
© 2James Steinkamp Photography 08.05.15
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© James Steinkamp Photography 08.05.15
the place to shop, dine, and live in Milwaukee
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© James Steinkamp
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Photography 08.05.15
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Transwestern Mayfair Collection 1st Edit Proofs
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JOIN THESE
GREAT RETAILERS
AND BUSINESSES
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Transwestern Mayfair Collection 1st Edit Proofs
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Transwestern Mayfair Collection 1st Edit Proofs
I
V
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A DEVELOPMENT BY
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Mayfair Collection 1st Edit Proofs
233 South Wacker Drive, Transwestern
Suite 350
| Chicago, Illinois 60606
www.hsacommercial.com
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~
Transwestern Mayfair Collection 1st Edit Proofs
#
Plus: Over 1,000 Proposed
Luxury Apartments!
Transwestern Mayfair Collection 1st Edit Proofs
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What is
The District?
Driving Highway 45, one will notice the emergence of The Mayfair Collection in Wauwatosa, Wis., the 270,000-squarefoot fashion shopping center home to premium fashion brands like Nordstrom Rack and Saks Fifth Avenue OFF 5TH. The
Mayfair Collection is the first phase of The District, a 69-acre mixed-use community that features shopping, restraurants,
residences, and more all combined in a dynamic, walkable environment.
Garden
Center
7

V
Currie Park
Golf Course
112th Street
Fashion
Retail
Brewpub
Fashion
Retail
Burleigh Street
Bistro
Restaurant
Proposed Mixed-use
Development
Restaurant
114th Street

I
~
Oshkosh
Carters
Torrid
Maurice’s
k
by

Restaurant
Proposed
Retail
Development
Pizza
Man
#
Water
Tower
Highway 45 141,000 VPD
45
Capitol Dr
Harley
Davidson
HQ
3
00 V P
D
Area Traffic Drivers
MAYFAIR MALL TRADE AREA
Briggs &
Stratton
HQ
Located at US Highway 45 and Burleigh Street, The District is at the center
of a thriving and productive retail corridor that features premier national
Saks Off 5th, and Dick’s Sporting Goods, The Mayfair Collection has
DISTRICT
THE
4
Burleigh St
5
124th St
retailers and restaurants. With a tenant line-up including Nordstrom Rack,
Golf Course
instantly become a central shopping destination for the Milwaukee area.
The following Mayfair Mall area retailers are numbered on the map to the
Mayfair Rd
DISTRICT
2
141,0
THE
1
Golf Course
right:
1.
2.
3.
4.
5.
6.
7.
REI
Home Depot
Target
Lowe’s
Meijer
Macy’s
Container Store
8. Barnes & Noble
9. Best Buy
10. Crate + Barrel
11. Boston Store
12. The Cheesecake Factory
13. Kohl’s
14. Nordstrom
6
8
10
11
13
9
175 acres of county property
•
Home to over 115 businesses including 70 high-tech companies
•
Major tenants include United Healthcare, Alterra, and GE Healthcare
MILWAUKEE REGIONAL MEDICAL CNTR
12
7
Mayfair
Mall
North Ave
MILWAUKEE COUNTY RESEARCH PARK
•
14
45
Milwaukee County
Grounds
Watertown Plank Rd
The Milwaukee Regional Medical Center (MRMC) is a consortium of 6
Milwaukee County
Research Park
health care institutions providing a full range of health care services to the
residents of Wisconsin. The health care consortium includes the following
providers:
•
•
•
•
Children’s Hospital
Froedtert Hospital
Medical College of Wisconsin
BloodCenter of Wisconsin’s
Blood Research Institute
•
•
Curative Care Network
Milwaukee County Behavioral
Health Division
Bluemound Rd
94
Milwaukee
County
Zoo
Milwaukee Regional
Medical Center
THE
DISTRICT
Exclusivity
REGIONAL AFFLUENCE
Since Milwaukee’s affluent suburbs are not relegated to any particular side
of the city, choosing a regional location like The District in the Mayfair Mall
trade area is uniquely positioned to conveniently serve all.
The Mayfair trade area is comprised of the wealthiest communities in Metro
Milwaukee.
COMMUNITY
DRIVE TIME (MINS)
MEDIAN INCOME
Brookfield
13
$76,225
Whitefish Bay
24
$95,062
Mequon
25
$90,733
River Hills
25
$161,292
Bayside
30
$88,982
Chenequa
31
$163,428
Merton
33
$78,937
Wind Point
40
$88,521
North Bay
42
$97,943
Source: Income data provided by Census.gov; Brookfield & White Fish Bay data from
Milwaukee Economic Development Council.
DEMOGRAPHIC
2011 Population
45 MIN DRIVE TIME
1,819,339
2011 Est. Households
731,127
2011 Est. Households Earning $75k+
192,610
2011 Est. Avg Household Income
$71,968
Source: Regis Sites USA
Mequon
45 Min
Bayside
River Hills
Merton
30 Min
Chenequa
Brookfield
White
Fish Bay
Milwaukee
Wind Point
North Bay
Areas Within
The District
THE MAYFAIR COLLECTION at The District
Located just up the street from Mayfair Mall, the premier regional shopping destination in metro
Milwaukee, The Mayfair Collection is at the center of the largest fashion-oriented retail corridor in
southeast Wisconsin. Just off Highway 45 at Burleigh Street, The Mayfair Collection offers the entire
metro Milwaukee area the best names in fashion and accessories in one convenient location.
There are several distinct components of The District
that help shape this new community
As the first phase of The District, Chicago-based HSA Commercial demolished a portion of the
warehouse buildings fronting Highway 45 to create approximately 270,000 square feet of retail space
now known as The Mayfair Collection. By attracting top-tier promotional fashion retailers, this created
a catalyst for the future development at The District, including the Whole Foods Market which recently
opened.
RESTAURANT ROW at The District

HSA Commercial Real Estate has worked relentlessly to find the best local and regional restaurant
operators that can bring unique and exciting restaurant offerings to satisfy hungry shoppers and future
residents of The District. Rather than populate the project with staid and ubiquitous national brands,
HSA has instead elected to work with innovative restaurateurs that will contribute to a lively street
scene and an overall environment that encourages a better dining experience and longer length of
stay.
Currie Park
Golf Course
I
Carhartt
The Mayfair
Collection
Oshkosh
Carters
Torrid
Maurice’s
Uptown
at The District
THE MAYFAIR COLLECTION PROMENADE at The District
k
by
The Mayfair
Collection
Promenade

# Pizza
Man
Bistro
V
The Mayfair
Collection
Phase 27
Brewpub
Restaurant Row
at The District
Diner
Proposed
Mixed-use
Development
112th Street
Water
Tower
Proposed
Adaptive Reuse
Development by
In summer 2016, HSA Commercial will begin construction of the third phase of The District which
will feature approximately 50,000 square feet of fashion retail. Located just steps from The Mayfair
Collection and the Milwaukee area’s second Whole Foods Market, The Mayfair Collection Promenade
at The District will offer fashion and accessories from many of the premier names in contemporary
fashion.
UPTOWN at The District
Beginning summer 2016, HSA Commercial and its residential development partner, Fiduciary Real
Estate Development, will begin the construction of 250 luxury apartments at The District. Over the
course of the next five years, HSA and Fiduciary plan to construct over 1,000 luxury apartment units in
the entire District creating a dense, active community in Wauwatosa.
Burleigh Street
114th Street
Highway 45
~

The Mayfair Collection
AT
THE
DISTRICT
THE
DISTRICT
The Mayfair Collection - Phase 1
The Mayfair Collection’s first phase, which opened to the public in April 2014,
consisted of adaptively repurposing functionally obsolete warehouse buildings
along Highway 45 into new, contemporary retail environments that, through
unique design, celebrate the property’s industrial heritage. With a premier lineup of strong national retailers, this 270,000 square foot initial phase has served
as the catalyst for on-going mixed-use development for the balance of The
District and along the Burleigh corridor.
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The following fashion brands are now open:
•
•
•
•
•
•
•
•
•
•
•
•
•
Nordstrom Rack
Saks Fifth Avenue OFF 5TH
Dick’s Sporting Goods
DSW Designer Shoe Warehouse
Ulta Beauty
Old Navy
Men’s Wearhouse
Carter’s / Osh Kosh
Torrid
Maurice’s
TJ Maxx
J. Crew Mercantile
Off Aisle by Kohl’s
•
Versona Accessories (Coming soon!)
See the merchandising plan on the following page.
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© James Steinkam
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The Mayfair Collection
•
Best-in-class apparel co-tenancy including Nordstrom Rack, Saks Off 5TH, DSW, Dick’s
Sporting Goods, and more
•
Mayfair Mall just two blocks south (sales of $555 psf) with Nordstrom under construction
•
At full interchange with unobstructed visibility to Highway 45’s 141,000 VPD
•
Whole Foods Market and Hilton Homewood Suites planned in Phase 2
•
Phase 1 shopping center is fully leased. Just one outlot remaining!
The Mayfair Collection
k I
JOIN THESE
GREAT RETAILERS:
Wauwatosa, Wisconsin
Project Overview
Phase 1
MERCHANDISE PLAN
JOIN
TENANTS:
Now Open /
Signed Lease
Lease Out
k
Available
Letter of Intent
TLC
Suite 190

I
24,988 SF
18,072 SF
Suite 180
Suite 170
~
15,209 SF
23,919 SF
Ste Ste Ste Ste
166 164 162 160
Outlot
7,900 SF
Suite 150
Suite 140

k
36,416 SF
45,859 SF
(141,000 VPD)
N
Suite 130
Suite 120
Suite 110

by
24,891 SF
10,761 SF
8,013 SF
Suite 101
Pizza Man
5,487 SF
Suite 104
103
 Suite
#
4,997 SF 4,006 SF
BURLEIGH ST
Suite 194
Suite 186 - Versona
8,257 SF
Suite 184 - Carhartt
6,225 SF
Suite 160: Maurices - 5,108 SF
Suite 162: Torrid - 2,952 SF
Suite 164: Carters - 4,070 SF
Suite 166: OshKosh - 3,019 SF
THE
DISTRICT
The Mayfair Collection - Phase 2
Capitalizing on the affluent regional customer traffic generated by the premier
national retailers in the project’s first phase, HSA Commercial has started
construction on the second phase--a complementary mix of daily needs,
design, and home furnishings retail.
Anchored by a 45,150-square-foot Whole Foods Market, Phase 2 of The
Mayfair Collection features leasing opportunities for exciting, upscale design
and home furnishings retailers. Just as in Phase 1 of The Mayfair Collection,
this retail space is being created by adaptively repurposing former warehouse
structures.
Join these great retailers!
V
The Mayfair Collection
Project Overview
Phase 2
Oshkosh
Carters
Torrid
Maurice’s
•
Whole Foods Market anchored development
•
Mayfair Mall just two blocks south (sales of $555 psf) with Nordstrom under construction
•
At full interchange with Highway 45 with visibility to Burleigh Street
KEY OPPORTUNITIES:
•
Best-in-class apparel co-tenancy including Nordstrom Rack, Saks Off 5TH, DSW, Dick’s
Sporting Goods, and more located in Phase 1
Suite 120 - Up to 33,188 SF (divisible)
•
Over 1,000 luxury apartments planned on-site
JOIN THESE
GREAT BRANDS:
7
V
k
Highway 45 141,500 VPD
by
V


Fashion
Retail
# Pizza
Man
Fashion
Retail
+/- 33, 188 SF
Restaurant
Restaurant
Bistro
Restaurant
Burleigh Street
Brewpub
7
Restaurant Row
AT
THE
DISTRICT
THE
DISTRICT
Restaurant Row
HSA Commercial Real Estate has worked relentlessly to find the best local and
regional restaurant operators that can bring unique and exciting restaurant
offerings to satisfy hungry shoppers and future residents of The District. Rather
than populate the project with staid and ubiquitous national brands, HSA has
instead elected to work with dynamic and innovative restaurateurs that will
contribute to a lively street scene and an overall environment that encourages
a better dining experience and longer length of stay.
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The first Corner Bakery Cafe in the state of Wisconsin opened its doors at
The District in October 2014. The iconic local pizza place and wine bar, Pizza
Man, opened it’s second restaurant next door in June 2015. Further, as part
of a strategic partnership with Bartolotta Restaurant Group, the preeminent
restaurant operator in Milwaukee, four new concepts will be launched at The
District: Osgood’s, a modern diner; a gastropub; a French bistro; and a taqueria.
Hospitality Democracy, a division of Marcus Corporation, will also be bringing
more local favorites to The District by opening AJ Bombers, Smoke Shack, and
Holey Moley Coffee and Doughnuts in Fall 2016!
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Opening 4 Concepts!
Now Open!
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Tran
Coming Soon!
VIEW LOOKING SOUTHEAST
COPYRIGHT © 2015 KAHLER SLATER, INC. ALL RIGHTS RESERVED
BARTOLOTTA COLLECTION |MAYFAIR COLLECTION
WAUWATOSA, WI
Restaurant Row
Project Overview
Oshkosh
Carters
Torrid
Maurice’s
•
Great traffic drivers nearby including Nordstrom Rack, Saks Off 5TH and Whole Foods
•
Located just minutes away from Mayfair Mall, the dominant mall in metro Mliwaukee
•
Corner Bakery Cafe and Pizza Man already open and performing well in Phase 1
•
Four concepts from The Bartolotta Restaurants: a brewpub, modern diner, bistro, and
taqueria
•
Strong visibility to Burleigh Street and Highway 45’s 141,000 VPD
KEY OPPORTUNITIES:
Rest. A - 4,000 SF (Shell Delivery)
Rest. B - 7,800 SF (Pad Delivery)
Rest. C - 7,500 SF (Pad Delivery)
JOIN THESE
GREAT OPERATORS:
#
k
Pizza Man
Highway 45 141,500 VPD
by
5,559 SF
V


Fashion
Retail
# Pizza
Man
Fashion
Retail
21,960 SF
10,430 SF
Restaurant
B
Restaurant
C
A
Restaurant
Burleigh Street
Bistro
Brewpub
7
The Mayfair Collection Promenade
AT
THE
DISTRICT
THE
DISTRICT
The Mayfair Collection Promenade
In summer 2016, HSA Commercial will begin construction of the third phase
of The District which will feature approximately 75,000 square feet of fashion
retail in a contemporary urban streetscape. Located just steps from The Mayfair
Collection and the Milwaukee area’s second Whole Foods Market, The Mayfair
Collection Promenade at The District will offer a place for the country’s most
exciting and popular names in fashion to showcase their brands.
At The Mayfair Collection Promenade, fashion labels will have a chance to
capture the affluent regional traffic generated by both The Mayfair Collection
and Whole Foods nearby in addition to the energy created by Restaurant Row.
Spaces at The Mayfair Collection Promenade will feature large, dramatic ceiling
heights and prominent signage visibile to traffic from Burleigh and throughout
The District.
The Mayfair Collection Promenade
Project Overview
•
Located between The Mayfair Collection (Nordstrom Rack, Saks Off 5TH and more) and
steps from the Milwaukee area’s second Whole Foods Market
KEY OPPORTUNITIES:
•
Restaurant Row across the street promises to keep the area activated throughout the day
and evening
Flexible Sizes - Contact Brenton for more details.
k
•
At the base of Uptown at The District, a planned 1,000+ unit luxury apartment
development
•
Strong visibility from both Burleigh Street and Highway 45’s 141,000 VPD
23,392 SF
STAY TUNED FOR ANNOUNCEMENTS ABOUT NEW TENANTS!
V


The Mayfair
Collection
Promenade
# Pizza
Man
The Mayfair
Collection
Promenade
21,960 SF
10,430 SF
Restaurant
Restaurant
Bistro
Restaurant
Burleigh Street
Brewpub
7
Uptown
AT
THE
DISTRICT
THE
DISTRICT
Uptown
HSA Commercial and Fiduciary Real Estate Development have announced
that the firms have an agreement to develop up to 1,050 luxury residences
over seven to ten years on land next to The Mayfair Collection shopping
center. Fiduciary will construct and manage the residential buildings, and the
firm is scheduled to break ground in summer 2016 on the first phase totaling
approximately 250 apartment units and 50,000 square feet of ground level
specialty retail space with tenant occupancy projected for early 2017. Phase
two is scheduled to break ground in 2017 and will also include 250 units and
provide a level of amenities that have never been provided in the Milwaukee
market.
The proposed luxury apartment buildings, located just off of Highway 45 at
Burleigh Street, will be designed to promote density and walkability within an
integrated mixed-use environment. Future residents will be able to shop for
groceries at Whole Foods Market; browse stores like Nordstrom Rack and Saks
Fifth Avenue OFF 5TH; grab a coffee at Corner Bakery Café; or enjoy a meal
at one of The Bartolotta Restaurants’ culinary offerings without getting in a car.
Since the development site is located at the center of the largest commercial
and employment corridor outside of downtown Milwaukee, many future
residents will also enjoy a short commute to work.
The luxury apartments are being designed to meet the broad spectrum of
demand that the market is dictating. Residences will range from studio units
starting at 500 square feet and provide different design and sizing all the way
to corner penthouse units as large as 1,300 square feet. The average unit
will rent for approximately $1,275 a month which will make this very attractive
compared to other new communities that have been recently completed.
Please stay tuned for more information!
THE
OWNED / DEVELOPED BY
ARCHITECTURE
TOA
DISTRICT
RESIDENTIAL DEVELOPMENT BY
RETAIL LEASING
CONTRACTOR
TIM BLUM
312.683.7256
tblum@hsacommercial.com
ALEC ZOCHER
847.297.4200
info@pdbgroup.com
ARCHITECTURE
CHRIS THOMAS
312.519.9624
cthomasaia@toadesigns.com
BRENTON SCHRADER
312.458.4392
bschrader@hsacommercial.com
Above information is subject to verification and no liability for errors or omissions is assumed. Price is subject to
change and listing may be withdrawn without notice.