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MEDIA
RELEASE
Grey
KL
wins
DSG
account
Disposable
Soft
Goods
(DSG)
appoints
Grey
KL
as
strategic
communications
partner
to
drive
sales
and
share
growth
in
the
country
MALAYSIA
–
Disposable
Soft
Goods
(DSG)
Malaysia
recently
appointed
Grey
KL
to
strategize
brand
growth
of
PetPet
baby
diapers
as
well
as
adult
diaper
products.
DSG
is
a
baby
and
adult
diaper
company
headquartered
in
Bangkok,
Thailand
with
major
operations
in
Malaysia,
Singapore
and
Indonesia.
“DSG
Malaysia
is
very
pleased
and
excited
by
our
new
partnership
with
Grey
KL.
We
are
embarking
on
a
journey
of
expansion
and
growth
and
a
critical
success
factor
is
having
the
right
partner
with
a
restless
desire,
insightful
understanding
of
the
market
and
the
business,
and
deep
commitment
and
resources
to
achieve
our
business
goals.
Grey
KL
demonstrated
all
these
and
more,
and
we
look
forward
to
building
a
successful
and
enduring
partnership
as
we
begin
this
exciting
journey
together,”
said
Foo
Eng
Chuan,
COO
for
Southeast
Asia,
DSG.
According
to
the
brief,
DSG
was
not
only
looking
for
a
business
and
strategic
communications
partner
to
develop
overall
plans
and
strategic
inputs
but
was
also
looking
for
a
long
term
business
partnership
with
an
open
and
honest
relationship,
shared
support
and
mutual
understanding.
Nicky
Lim,
CEO
of
Grey
Group
KL,
said:
“We’re
looking
forward
to
support
DSG
to
accelerate
brand
growth
in
Malaysia
especially
with
Grey
Group’s
holistic
expertise
and
vast
knowledge
in
the
FMCG
industry.”
Grey
KL
will
work
on
strategic
development
of
advertising
and
communications
strategies,
creative
development
and
production
covering
TVC,
radio,
print
ads,
billboards
as
well
as
point‐of‐sale
materials.
‐End
‐
About
DSG
DSG
is
a
baby
and
adult
diaper
company
headquartered
in
Bangkok,
Thailand
with
major
operations
in
Malaysia,
Singapore
and
Indonesia.
In
Southeast
Asia,
DSG
markets
disposable
baby
diapers
under
Fitti,
Babylove
and
PetPet
brands
as
well
as
disposable
adult
diapers
under
Certainty
and
Dispo
123
brands.
About
Grey
Group
KL
Grey
Group
ranks
among
the
largest
global
communications
companies
in
the
world.
Its
parent
company
is
WPP
Group.
Grey
Group
is
represented
in
96
countries,
with
432
offices
operating
in
154
cities.
Grey
Group
KL
is
one
of
the
largest
marketing
communications
agencies
in
Malaysia
with
over
300
staff.
The
two
brands
under
the
group’s
umbrella
are
Grey
and
G2.
Grey
is
in
charge
of
brand
consultancy/advertising,
which
creates
desire,
delivers
the
big
ideas
and
creates
new
brand
possibilities.
G2
activates
desire
from
the
big
ideas
and
gets
consumers
to
respond
through
activation
marketing,
digital
and
relationship
marketing
as
well
as
public
relations.
About
Grey
KL
Grey,
with
121
offices
in
116
cities
in
94
countries,
ranks
among
the
largest
global
advertising
companies.
In
the
Asia
Pacific
region,
Grey
spans
across
27
cities
in
17
countries.
Established
since
1986,
Grey
KL
ranks
among
the
largest
advertising
agencies
in
Malaysia.
Grey
KL
is
dedicated
to
delivering
big
ideas
that
accelerate
brand
possibilities
using
‘Brand
Acceleration’,
a
proprietary
tool
to
create
powerful
business
and
building
brands
with
creative
ideas
as
well
as
‘Eye
on
Asia’,
an
annual
research
which
aims
to
determine
the
powerful
underlying
trends
and
human
truths
that
will
shape
branding
and
communications
now
and
in
the
future.
Media
Contact;
Chitra
Constantine
Corporate
Communications
Direct
Line:
+603
2178
0158
Mobile:
+6012
218
4014
e‐mail:
chitra.constantine@grey.com