33% of our students have been offered a full
Transcription
33% of our students have been offered a full
1 ›› Every year we offer… TABLE OF CONTENTS 04 05 08 10 11 12 13 more study programs more international opportunities more training options more success for our students more working possibilities ›› BKF is the only institution in the Hungarian higher education arena which has managed to produce consistent growth since 2001. 2 The rector welcomes you What students say about us Why BKF? Teaching creative thinking at BKF Unique training system Programs in English Programs in Hungarian 15 BA programs 16 Business Administration and Management 18 Commerce and Marketing 20 Communication and Media Science 22 Finance and Accounting 24 International Business Economics 26 Tourism and Catering 28 Animation 30 Cameraman 32 Craftsmanship 34 Film and Media Studies 36 Graphic Design 38 Media Design 40 Photography 40 Television Production Arts 45 MA programs 46 Communication and Media Studies 48 Management and Leadership 50 Tourism Management 52 Cinematography 54 Design and Art Management 56 Graphic Design 58 Interior and Environment Design 60 Motion Picture Art 62 European Film School Budapest Preparatory programs Foreign language courses Dual study programs Scholarships Study abroad opportunities Career building Internships BKF credentials How to apply Information about Budapest and Hungary 84 Everyday living in Hungary 86 BKF campuses 88 Student life at BKF 64 66 68 70 72 74 76 78 80 82 Impressum Publisher: István Kiss Pál, CEO, BKF University of Applied Sciences, Budapest Editors: Zoltán Dobák, Júlia Gyürky, Denissza Blanár, Zsuzsanna Rábai Photos: Anna Viktória Pál, Eszter Fruzsina Csörögi, Máté István Földesi and the students of BKF’s Photography undergraduate program: Bálint Álovits, Bálint Hirling, Orsolya Juhász, Orsolya Tóth Graphic Design: Mátai és Végh Kreatív Műhely Kft. DTP designer: Zoltán Mezei Manuscript closed: 10th March 2015 3 The Rector welcomes you 4 BKF is characterized by an open and pleasant atmosphere, a strong focus on performance and competition supported by cutting-edge infrastructure on solid foundations. The other fundamental value at BKF lies in the practical nature of our programs, transmitting theoretical knowledge with a view to its potential methods of application and hands-on experience. We measure success and efficiency by the strict standards of the labor market. Our close cooperation with all stakeholders in our environment and at companies, community institutions and professional organizations guides us in training a continuous flow of socially responsible professionals who are ready to meet the challenges of the labor market with a visible potential for excellent performance. ”Hungary was recommended to me by my best friend, so actually I just had to choose the right University. However, I must admit I have made a lot of research about the Hungarian history and found it very rich and amazing. There are so many historic places to go and many things to do. When I was searching for Communication programs in Budapest, BKF was the first result. I became particularly interested in this University, because BKF focuses on teaching practical knowledge and I have the opportunity to practice the acquired methods and techniques on real-life issues. One of my primary reasons to study here is, that BKF degrees are recognized in all EU countries and the University has a lot of patners around the world. During seminars we study in small groups, so I feel that instructors can focus on teaching us individually and can really mentor us. They can find out in which fields we are more talented and focus on how to make us the best.” BKF University of Applied Sciences, Budapest has become an integral part of the Hungarian higher education scene since its start in 2001. With a constantly growing number of students, education venues and campuses, and a diverse range of programs, today BKF is one of the most dynamic private higher education institutions in Hungary present with 4 campuses in two cities and with a massive student community of 8,000 enthusiastic young people. BKF offers complex educational degree programs at bachelor and master level as well as post-graduate specialist training programs built on the bachelor programs in the field of communication, business, tourism and arts. Ahmad Al-Rabayah student of our Communication and Media BA Program from Jordan Constant development and success are values that require hard work. We are ready to face competition and we expect our students to follow suit. If you wish to become a member of the team, you are welcome on board. We look forward to welcoming you among us. Dr. habil László Vass CSc Rector DR. HABIL LÁSZLÓ VASS CSc RECTOR THE RECTOR WELCOMES YOU We are inspired by creativity. The art of creative education is the core value of our institution. We offer a stimulating environment and a unique atmosphere that motivate our students to make use of a wide range of unparalleled opportunities and apply their knowledge in practice, looking for new, innovative solutions. This inspiring world offers the key to creative thinking, which is the most immediate expectation in today’s labour market. WHAT STUDENTS SAY ABOUT US What students say about us ”I initially came to BKF for my undergraduate degree in Business Administration and Management. After an eventful 3 and half years and a successful finish of my Bachelors, my experience here prompted me to come back and study for my Masters program in Management and Leadership. Coupled with the fact that BKF has quite a reputation in the media for being one of the best private universities in Hungary, the school has paved the way to produce world class sportsmen, media personnels and marketing communication professionals. The friendly environment, attentive yet professional teachers, top academic classes and activities on offer have made it easier to decide to continue my studies here. BKF is truly any student’s doorway to the continent and the world at large, with offers to study abroad within the European borders through the ESN program or worldwide via AISEC. The school continuously thrives to improve itself and put the student’s needs first. Similarly to me, I hope many students will come and be inspired by creativity.” “I came to BKF with the prospect of improving my English language skills but was provided with the opportunity to learn about my own ethnicity and explore my identity. I can now brand myself as a true professional who is more confident, independent and willing to embrace change. I also chose BKF because of my ambition to achieve excellence in performance and to receive quality education at an affordable price.” Tapiwa Munashe Christiana Kainga student of our Management and Leadership MA Program from Zimbabwe NGUYEN NGOC BICH TRAM STUDENT OF OUR COMMERCE AND MARKETING BA PROGRAM FROM VIETNAM 5 Madalena Rebello de Andrade Santos, Portugal, ISCEM University Erasmus alumni student “BKF has lived up to my dreams of it. I knew from the very beginning that this school would challenge me to my limits - classes are as hard as they should be but not impossible by any means! BKF has really changed my view of people and my views on higher education in general. I have met many interesting fellow students and I developed so many friendships during my stay. The first thing I would like to say about the teachers is that they are very professional at their jobs. Besides this, they are helpful, intelligent, funny and warm. As long as you come to BKF with an open mind, there are many positive and rewarding experiences that you will go through. And Budapest is awesome! It’s really hard to make bad comments about it: as a bridge between Eastern and Western Europe, it’s a perfect location to discover this diverse region and get acquainted with different cultures.” WHAT STUDENTS SAY ABOUT US Zsuzsanna Sáfrány Digital Media Consultant, Neo Interactive (online marketing agency) Ahmet Simsek, Turkey, Istanbul Aydin University Erasmus alumni student ”Here I found friendly and constructive atmosphere. I really enjoyed that during lessons you can express your own opinions without prejudgment, there is nothing like right or wrong answers. Even when my instructor had different point of view, it never affected the evaluation of my works. The instructors are really helpful and build special relationships with students and in my opinion that’s really important, especially amongst international students. I love Hungary, as customs and the way of life is very different from my own culture.” Zhu Di student of our Graphic Design BA Program from China ”I chose Budapest for my studies because it is much more affordable than many other European countries and the quality of higher education is renown throughout the world. This city has many things to offer to all different kinds of people and it is very easy to fit in because Hungarians are extremely welcoming and friendly with foreigners. Another tempting argument for Hungary is public safety. According to the European Crime and Safety Survey, Hungary is one of the safest countries in Europe.” Patrick Maas the Netherlands, Avans University of Applied Sciences Erasmus exchange student 6 “When I entered BKF the first time on an open day I immediately felt that this was something completely different from what they then called higher education. At BKF I had the unparalleled opportunity to immerse myself in areas of digital communication that no other school could offer its students. The other fantastic thing about this University was that I acquired an excellent professional grounding which helped me start my career during my second year. For me BKF has proved to be the best choice for finding a job in the communications market.” ”I chose Budapest, as it is one of the most beautiful cities in Europe with its rich historical culture and wonders of nature. You will never find yourself alone or get lost becuase of the famous hospitality of people living here. You will always find your desired companion amongst such openminded and friendly students here at BKF. From the very beginning of my studies I have met great, highqualified instructors and helpful staff. I knew where to turn to in case of any problems, which was a huge relief for me as a foreign student. I think joining BKF could be the best choice of your life.” “Hands-on experience and academic knowledge, a network of contacts and the security of a home – this is the essence of my relationship to BKF. Becoming part of the University was a truly incredible experience because in many respects BKF played a pioneering role in Hungarian higher education. The other day I had to make a report for Kossuth Radio and of course I went right back to the school. Some of the teachers turned out to be my colleagues, since during my study years I had a job at the radio. Before my studies at BKF I had already started my career at the radio but in order to make headway I needed a top school to acquire the necessary theoretical framework. And here I got just what I was looking for.” VALENTINA DOLGUSHINA STUDENT OF OUR INTERNATIONAL BUSINESS ECONOMICS BA PROGRAM FROM RUSSIA KATI MÁTYUS JOURNALIST, MR1 KOSSUTH RADIO (NATIONAL PUBLIC SERVICE RADIO) World and European Champions opted for BKF’s programs WHAT STUDENTS SAY ABOUT US “As an Erasmus student at BKF, I found that there is no shortage of opportunities, whether academic, cultural, or social. I think everyone will be able to find what he or she requires to succeed, in and out of school. I was able to utilize the courses from BKF in my further studies and overall, I would consider my education at BKF to be an outstanding experience. What I valued most is that professors are highly influential and focus on practical perspectives. I also enjoyed staying in a country with a great history. Hungary has so much to offer: engaging cities, a lot of cultural attractions, exceptional people! The beauty of Budapest is that everything is within your grasp. It’s a dynamic city - there is something for everyone… so much diversity. I am proud of my experience at this competitive and highly challenging university. If you are actively participating, you will gain much more from this school, than if you sit back and simply absorb what is going on around you.” DÁNIEL GYURTA World and European Champion swimmer, Olympic gold medallist Business and Administration Management Program, BKF “As a first-class sportsman, I ran into severe difficulties upon leaving secondary school. I knew without a shadow of a doubt that I wanted to continue my studies. The only question was which institution to choose. After considerable discussion, and having collected loads of information, I finally found my way to BKF, a decision I have never regretted. My univeristy provides full support in building my sports career, both when it comes to my studies and when I need networking. The knowledge and skills that I have gained here have proven extremely useful for me in all areas of my life, let alone all the acquaintances and friends I have made during my university years. Lately, I have been also considering the idea to continue my studies at a master program after graduation.” GERGELY GYURTA Junior European Champion swimmer BERNADETT HEIDUM European Champion in short-track speed skating Commerce and Marketing Program, BKF Communication and Media Science Program, BKF “Since my brother’s choice of school turned out to be the right one, I did not have to face the difficult decision regarding my future education. Though BKF’s requirements are high, it has already become evident that the knowledge I gain here will definitely be of immense help for me in the future. I have also realized that when I need to organize my everyday life outside the swimming pool, by instinct I make use of the skills I have acquired at BKF.” “I am extremely grateful to BKF for giving me the opportunity to continue my studies and my sports career at the same time. Sometimes it is really hard to be a sportswoman, especially when you have to stand your ground both at school and at trainings and competitions as well. Providing an individual study schedule, the BKF gives me invaluable help to reach my goals in the two most important areas of my life. Still, I am most thankful for having met three special persons who have turned out to be true friends, and we know that wherever we are, we will always remain connected by friendship and BKF.” 7 Why BKF? ›› We create new ways of thinking and achieving, making us stand out as pace maker and an inspiring place to study. BKF DEGREES ARE INTERNATIONALLY RECOGNIZED WE IMPROVE CREATIVE THINKING ›› BKF degree programs are ›› ›› ›› This is probably the most ›› 8 important tool at work nowadays. Individual approach, special methods embraced by a supportive environment – creative thinking can be improved, and you can experience that at BKF. Unique training system: The tuition fee at BKF includes an unparalleled series of special programs. Trainings are based on group work, where only a few students work together focusing on learning-by-doing. The training technique is the most efficient way of improving communications skills and creative thinking. accredited in Hungary and are recognized worldwide. We develop our degree programs by applying the standards of the Bologna Process. We design our degree programs in the framework of the European Credit Transfer and Accumulation System (ECTS) according to the rules and regulations of the European Union. WE PREPARE YOU FOR WORKING LIFE ›› More than 400 internship ›› ›› ›› opportunities at noted companies every semester. Recognised experts will guide you through the courses. Our new dual degree programs not only offer you the opportunity to gain professional experience and start your career while still studying but also you can earn a salary for the full length of the program. Possibility to join the professional community already while at university: professional workshops, study groups, international conferences, ongoing researches and projects at our departments and research institutions. Union, loads of other amazing programs. Modern buildings, pleasant atmosphere and up-to-theminute technologies with more than 800 computer stations, a language laboratory, a sound studio, a radio and television studio, smart boards, multimedia library and free WiFi access on campus. programs we provide financial support for you to study or to complete your internship abroad. WE OFFER A GROWING NUMBER OF SCHOLARSHIPS AND GRANTS BKF INSPIRES, MOTIVATES, AND BUILDS A COMMUNITY HUNGARY IS AFFORDABLE, SAFE AND FRIENDLY WE CARE ABOUT OUR STUDENTS ›› Our CareerCentre helps you find ›› ›› ›› ›› your place easily in the labour market. Coaching, training and job-seeking services are at hand during your school years and after graduation. Assistance for students: swift and smooth electronic study services, full-time customer services available in person, online, and by phone. Electronically accessible course materials, textbooks and lecture notes. The BKF Student Union can help you find student jobs to reduce the living costs. Counselling services via collaboration with private practices to help deal with mental or emotional crisis. WHY BKF? ›› We encourage students to make ›› We support the realization of your use of available opportunities. dreams by offering academic schol›› Vibrant student life! Ski camps, arships and creative or start-up grants. excursions, trips, pub tours and ›› Through the different exchange parties organised by the Student GAIN FOREIGN EXPERIENCE THROUGH OUR DIFFERENT EXCHANGE PROGRAMS ›› Budapest has a very vibrant ›› ›› Exchange programs at ›› ›› 85 partner universities on 3 continents. More than 380 exchange places through our partner institutions. Professional experience in a truly international environment through the Erasmus+ internship program. ›› ›› cultural and night life. You can spend your free time by visiting its more than 200 museums and galleries, theatres, thermal baths, cinemas, coffee houses, clubs or bars. In 2012 Hungary was ranked among the safest European countries according to comparisons of crime rates in OECD countries. In 2014 Budapest was chosen as the best value for money city in the world by Tripadvisor and was ranked as the 11th friendliest city in the world by CNT. Budapest is also in the heart of Europe which makes it easy for you to visit any European capitals within a couple of hours. 9 Did you know that 10 of the world’s most wanted professions did not even exist six years ago? Do you know what the job market will be like after graduation? We are aware that we have to prepare you for a constantly changing world. We equip you with the knowledge and skills with the help of which you will be able to adapt to the challenges of the profession you want. Because it is possible to develop creative thinking. Therefore, in addition to the fundamental professional knowledge, we place the greatest emphasis on developing your creative thinking and communication skills. ON CREATIVE THINKING If you want to be efficient and productive in your life, your job or at a given task, you need a lot of things, for instance knowledge, practice and stamina, but above all, creative thinking. Without that, you only keep on repeating patterns, and thinking gives way to routine. Change cannot take place without creativity. This has become our most important tool. Today anyone can have access to an infinite source of information all around the world. But what makes a successful and productive person is the way you use information. Creativity is the ability to create, to produce something new and valuable that has not been there before. Too many people feel that they are not capable of creating anything because they do not have that specific talent. But this is not true. Why? 10 CREATIVITY AT BKF You can learn how to have creative ideas. Anyone can acquire, use and improve their creative skill through practice. In that we can be of some help. How? Our first-year students join our skill development program right at the start of the first semester. Getting involved in playful games with the aim of community building, they immediately understand the importance of creative thinking. Our major skills development program is the unrivalled training system in which each student takes part every term. Through our supportive learning environment, you can develop your skills and creativity in various fields. We teach you how to keep on searching for solutions and dare to make mistakes while figuring them out. During the semesters students gradually learn to think the creative way through specific skillsdeveloping subjects such as Creative Writing, Artistic Communication, Advertising Planning, Games Animation or Creative Drawing, which ignores the classic framework of traditional drawing classes. Our teaching methods support skill development, for example the project method allows students to gain practical knowledge about the class topics by processing them in groups and to learn to perform well as team-players. DO YOU HAVE A GOOD IDEA? BKF AWARDS CREATIVITY You can compete for the BKF Creative Grant if you are an undergradute student of any study program. The grant supports and rewards the most exciting and creative ideas, which are constructive and useful for the BKF community. In 2014 five students were awarded in topics such as the ’Prezi study group’ or the ’be more open-minded, be more international’ initiative. The winners received a grant covering their full tuition fee for two semseters. DREAM BIG! WE HELP YOU TO REALIZE YOUR PLAN The BKF StartUp Program awards innovative project plans by students that also create values. The winners are granted a maximum of HUF 1 million per project allocated for the implementation of the plan. In 2014 such creative ideas were awarded as the Nemundir online role playing game or the establishment of Réka Gottlieb’s own fashion label. Unique training system EFFECTIVE COMMUNICATION AND CREATIVE THINKING ARE BOTH LEARNABLE, IMPROVABLE SKILLS. One of the most effective method to develop excellent communication skills and creative thinking is training. Our major skills development program is an unrivalled training system in which each student takes part every term. The training exercises, the personal contact and the intensive community experience encourage our students to learn to see things in a different perspective. The training focuses on practical learning, the students can learn and develop the necessary skills and techniques to communicate, present and negotiate effectively during the situational games, group exercises or individual tasks. OUR TUTORS AND INSTRUCTORS: Psychologists, sociologists, economists, journalists, speech therapists as well as other specially trained and experienced professionals encourage the participiants to process the specific topics in an active, playful manner. UNIQUE TRAINING SYSTEM Teaching creative thinking at BKF “Interns are welcome, if you want to work, you are confident, smart, able to present and negotiate – this is something you can find in almost all job advertisments. When I read this, I always feel relieved, because as a trainer I know that we teach all these skills to our students and as the Head of CareerCentre I can witness their success on the job market.” Szilvia Major Head of CareerCentre, trainer “I was always scared of situations, where I had to speak in front of other people, but here I have learnt the right methods to deal with the attention and I believe I will be a much more confident speaker even when I go to job interviews.” Gergely Takács final-year student UNIQUE OPPORTUNITY AT BKF ›› personalized skills development ›› a week-long training at the beginning of each semester ›› skill development trainings; self-awarness trainings; personal effectiveness development; communication skills development; presentation skills development; media management Creativity is present everywhere in the approach of our lecturers and workers, but first of all, in the supportive atmosphere that embraces our Institution. We continuously encourage our students to realize their ideas, in which we provide extensive support through our StartUp Program and Creative Grant. 11 PROGRAMS IN ENGLISH PROGRAMS IN HUNGARIAN BA PROGRAMS BA PROGRAMS COMMUNICATION ›› Communication and Media Science BUSINESS ›› Business Administration and Management ›› Finance and Accounting ›› Commerce and Marketing ›› International Business Economics TOURISM ›› Tourism and Catering BA PROGRAMS ARTS ›› Animation ›› Cameraman (European Film School Budapest) ›› Craftmanship ›› Film and Media Studies ›› Graphic Design ›› Media Design ›› Photography ›› Television Production Arts MA PROGRAMS MA PROGRAM ›› Communication and Media Studies BUSINESS ›› Management and Leadership TOURISM ›› Tourism Management ARTS ›› Cinematography (European Film School Budapest) ›› Design and Art Management ›› Graphic Design ›› Interior and Environment Design ›› Motion Picture Art POSTGRADUATE SPECIALIST TRAINING PROGRAMS BUSINESS ›› Business Style ›› Coach/Business Coach ›› Communications Trainer ›› Multilateral Diplomacy in the European Union ›› New Media Graphic Designer ›› Political Communications Advisor ›› PR Communication ›› Protocol Expert and Event Organizer ›› Public Policy Analyst ›› Spokesperson and Communications Management ›› Television Journalist and Editor ›› Arts & Business Management ›› Banking and Financial Informatics ›› Business Style ›› Change and Crisis Management ›› Operational System Management ›› Business Management ›› CSR Management – Corporate Social Responsibility ›› Digital Marketing ›› E-business Management ›› EU Project Management ›› Festival Organizer ›› Tourism Marketing ›› OD – Organization Development Consultant ›› Public Policy Analyst ›› Search Engine and Social Media Optimization ›› Strategic Marketing COMMUNICATION BUSINESS ›› Management and Leadership ›› Communication and Media Science ›› International Relations ›› Business Administration and Management ›› Commerce and Marketing ›› Public Service ›› International Business Economics ›› Human Resources TOURISM ›› Tourism and Catering HEALTH ›› Health Care Management ARTS ›› Animation ›› Cameraman Studies ›› Craftsmanship ›› ›› ›› ›› ›› ›› ›› ›› ›› 12 MA PROGRAMS ›› COMMUNICATION ›› Communication and Media Studies (fashion and accessory design; woven textiles; dyed-printed textiles; ceramics) Design and Art Theory Digital Graphic Design Environmental Design (interior designer; interior and environment designer) Film and Media Studies Graphic Design Media Design Photography Television Production Visual Representation TOURISM ›› Tourism Management ARTS ›› Animation ›› Art and Design Management ›› Cinematography ›› Design ›› Fashion and Textile Design ›› Graphic Design ›› Interior and Environment Design ›› Motion Picture Art 13 BA PROGRAMS BUSINESS ADMINISTRATION AND MANAGEMENT COMMERCE AND MARKETING COMMUNICATION AND MEDIA SCIENCE FINANCE AND ACCOUNTING INTERNATIONAL BUSINESS ECONOMICS TOURISM AND CATERING ANIMATION CAMERAMAN (EUROPEAN FILM SCHOOL BUDAPEST) CRAFTMANSHIP FILM AND MEDIA STUDIES GRAPHIC DESIGN MEDIA DESIGN PHOTOGRAPHY TELEVISION PRODUCTION ARTS 14 15 THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …are creative, have good problem-solving and communication skills, interested in organizing and complex processes, can see beyond, and aiming for professionalism. Starting date: September and February each year Duration: 6+1 semesters Mode of study: Full-time Language of instruction: English Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) CAREER PROSPECTS: ›› enterprise manager ›› business communicators, marketing and PR expert ›› environmental manager ›› logistics expert ›› expert of EU economic relations ›› manager of start-up businesses 16 BUSINESS ADMINISTRATION AND MANAGEMENT WHY IS OUR PROGRAM UNIQUE? ›› We demonstrate the business best ›› ›› practices through the analysis of industry related case studies. Our students have the opportunity to practice their skills in a simulated business environment. Our strategic partnership with the Young Entrepreneurs Association Hungary provides our students with opportunities for networking and gaining professional experience. CORE SUBJECTS: Corporate Finance; Economic Analysis; Accounting; Human Resources Management; Marketing Management; Management and Organization; Management of Value Creation Processes; Theory and Methodology of Decision-Making; Controlling; Business Ethics; Strategic Planning; Business Presentation; Project Management; Logistics; Tender Writing; Micro- and Macroeconomics, Basics of Finance; Introduction to E-business; Marketing in the Supply Chain; Business Economics; Internet Strategies Head of program: Dr. Pál István Kiss CSc – former regional CEO for Central-Europe, Friesland QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Economist in Business Administration and Management DR. PÁL ISTVÁN KISS CSc, CEO OF BKF, FORMER REGIONAL CEO FOR CENTRAL-EUROPE, FRIESLAND Business Administration and Management BA Program Success has many components. If you want to succeed in business, you should be ready to think big, capable of comprehending far-reaching processes and have analytical, organizational and managerial skills in order to deliver business results. This is inconceivable without cutting-edge knowledge, and effective management and communication training. Our courses prepare our students to meet any business challenge imaginable, as in addition to receiving a thorough grounding in economics, students will also learn how to make powerful presentations, handle business negotiations, organize events and write press releases. We teach you how to compete to succeed in the professional environment, how to develop winning strategies and how to realise your business goals. “I spent ten years lecturing at a university business major and then I went on to become the Central-European CEO of a multinational company based in Hungary. Now I have been the leader of the Business and Management BA Program for three years. I am clearly aware of what kind of experts are in demand in the labour market and we have managed to provide a program which trains graduates with a competitive edge to become successful actors in the international business scene as well.” 17 Commerce and Marketing BA Program THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …have strong verbal and written communication skills, who are vigilantly observant and up-todate on what is happening in the world of business, and who are interested in the concept and operation of commerce and marketing. Starting date: September and February each year Duration: 6+1 semesters Mode of study: Full-time Language of instruction: English Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) CAREER PROSPECTS: ›› expert working for the commerce and ›› ›› ›› ›› 18 marketing departments of multinational and national companies expert working for advertising and PR agencies manager of start-up businesses executives or marketing professional of small and medium enterprises expert in the non-profit sector COMMERCE AND MARKETING Commerce and Marketing provides fundamental business and economic knowledge that offers an unrivalled range of potential directions of career and further training. Students can develop their skills during practical trainings in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates. Head of program: Dr. habil Papp-Váry PhD – Vice Rector, Dean of the Heller Farkas Faculty of Tourism and Economics, Head of the Institute of Marketing, Head of the Commerce and Marketing Program, Associate Professor, Vice President of the Hungarian Marketing Association CORE SUBJECTS: Advertising and Media Planning; Market Research; Psychology of Advertising; Events Organization; Creative Thinking in Marketing; Economics of Commerce; Basics of Marketing; Media Economics; Theory and Practice of PR; Digital Marketing; Marketing for Small- and Medium Enterprises QUALIFICATION AS SPECIFIED IN THE DIPLOMA: GÁBOR REKETTYE SENIOR LECTURER Marketing is essential in every aspects of life – we are surrounded by brands which influence our decisions, and in certain situations we can only succeed if we learn how to sell our personal brand. Economist in Commerce and Marketing “If your interests are not confined to the strict world of numbers or economics itself but you also feel the need to look behind the façade to identify and comprehend deeper underlying processes, I can wholeheartedly recommend the Commerce and Marketing program. In addition to mastering the tricks of marketing planning, at BKF you will also learn how to present and communicate it in the most effective way.” Dr. habil Papp-Váry PhD, Head of the Institute of Marketing “Most people have no idea of what they buy or why they do what they do. I used to have the same problem but since I have been studying marketing, sociology and economics at BKF, I have improved a lot. And it has become very clear to me that I will be able to use that knowledge not only in my work but also in real life.” Gergő Papp, second-year student of the Commerce and Marketing BA Program “Employers expect us to train graduates who are able to adapt very quickly and who have the right skills and knowledge to meet the challenges of their respective jobs. Recruiters also highlight the importance of fluent second language competencies and effective communication skills for those seeking a business career. Thus, we keep a sharp focus on both skills at our program fostering commerce and media students to study part of their professional classes in a foreign language. Furthermore, they can also improve their knowledge at a host of foreign universities due to the extensive network of partner institutions of BKF. During my studies I also had my share of exposure to international learning experiences at foreign higher education institutions and I believe that BKF has everything individual students need to acquire rich business knowledge and skills besides becoming part of a truly amazing community.” 19 Communication and the media have become an integral part of our everyday life. They are not only indispensable for work but they play an essential role in almost every activity imaginable. The latest developments in technology provide for an immediate reaction to any event. Therefore, new applications, such as Web 2.0 based technology, are of paramount importance for us. Our aim is to transfer the in-depth knowledge and skills needed to understand and master the constantly evolving tools of communication in a spirit that enables graduates to use the novel means of communication and media in a responsible way preparing students to face any future challenge. We aim to provide our students with such skills and vision, which are unique in the market, and approach the printed, electronic and online media integrally. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …are open, creative and well-informed with good communication skills, who are ready to face challenges, ask questions and stand by their opinion. Shape opinions, inform and entertain by using the tools of creative communication. Starting date: September and February each year Duration: 6 semesters Mode of study: Full-time Language of instruction: English Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) 20 CORE SUBJECTS Theory of Communication; Advertising and Media Planning; Digital Marketing (New Media Marketing and Advertising Trends); Public Relations Theory and Practice; Communication Skills Development Training; Social Studies; Network Communications; Multimedia Tools; Creative Communication; Basics of Marketing; Media Market; Media Law AVAILABLE SPECIALIZATIONS: ›› Electronic Press ›› Economic Journalism ›› Social Media ›› International Communication ›› Print and Online Press ›› PR, Advertising, Marketing CAREER PROSPECTS: ›› journalist, editor, press officer, spokesperson, social media manager ›› PR, advertising or marketing professional ›› Communication manager in international Head of program: Andras Murai PhD – Associate Professor “Journalists have a deep impact on our ability and disposition to communicate and cooperate with each other both in our everyday life and at a social level. The most important virtue of any journalist is a firm code of ethics and moral standards and the ability to look at the world as a free individual. No other basis may underpin credible and ethical journalism. At BKF this is what we try to achieve in the hope that our graduates will become members of the elite group of highly professional and honourable journalists.” Dr. habil András Kepes DLA, Chairman of the Council of Arts, Professor, Laureate of the Pulitzer Memorial Prize, journalist IMPORTANT FEATURES OF THE PROGRAM: ›› teaching creative communication: writing, environment “There is growing demand for communications and media experts who are ready to perform the complex duties of any mid-level management position in a multicultural environment. The program transfers the knowledge and skills that enable graduates to undertake the responsibility for communication-related issues in the corporate sphere but the training of media experts is also high on our list of priorities. Credible, highly-qualified professionals are always an asset to any company. The graduates of the Communication and Media Science program of BKF have all the ammunition needed to follow that career path.” Dr. Jolán Róka CSc., former Head of Program, Editor-in-Chief of the academic journal Kommunikáció, Média, Gazdaság COMMUNICATION AND MEDIA SCIENCE Communication and Media Science BA Program ›› ›› ›› ›› speaking and problem solving skills; development of critical thinking and negotiating abilities; learning techniques of assertiveness social media teaching: understanding the new types of communication and the radical changings of social media publicity and conscious usage of it; features of social networks project-based education: providing the opportunity for students to experience team work and active creativity learning to use the media tools integrated approach QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Expert in Communication (with specialization) 21 THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …love to plan, analyse, who are consistent and their thinking is logical. We will help you understand the connections, financial processes, and also how to invest profitably. Financial success is predictable, learn how. Starting date: September and February each year Duration: 7 semesters Mode of study: Full-time Language of instruction: English AVAILABLE SPECIALIZATIONS: ›› Finance ›› Accounting CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Dr. habil Papp-Váry PhD – Vice Rector, CAREER PROSPECTS: ›› At national and international financial ›› ›› ›› services companies (bank sector, securities trading, investment and insurance companies) At multinational consulting and audit firms In the fields of corporate finance and accounting, tax advising At governmental organizations dealing with finance and economics CORE SUBJECTS: Finance; Accounting; Calculus for Business and Economics; Statistics; Business Economics; Taxation Studies; Banking information Systems; Information Technology for Finance and Accounting; Enterprise Resource Planning; Investment Analysis; E-business; Financial Law; Strategic and Business Planning; Economic Analysis; International Finance; Auditing; Introduction to Insurance Studies; Project Financing; Management Accounting; Accounting for Financial Institutions; Changeand Crisis Management ›› ›› ›› ›› ›› ›› Dean of the Heller Farkas Faculty of Tourism and Economics, Head of the Institute of Marketing, Head of the Commerce and Marketing Program, Associate Professor, Vice President of the Hungarian Marketing Association Dr. Katalin Huzdik PhD – Professor; Director of Education; Head of the Business Administration and Management Program Dr. Ferenc Kiss – Associate Professor; Vice Rector for Research; corporate IT expert Dr. Pál Péter Kolozsi – Counsellor of the State Audit Office of Hungary; Financial Review - Member of the Editorial Board Dr. habil Erzsébet Németh – Deputy Manager of the State Audit Office; Acting editor of the Financial Review Prof. Dr habil Erzsébet Noszkay CSc – Vice President of the Budapest Chamber of Commerce and Industry; President of the National Association of Crisis Managers Dr. Balázs Sisak – Leading Expert of the Hungarian National Bank FINANCE AND ACCOUNTING Finance and Accounting BA Program Understanding the nature of money and capital is an exciting and rewarding adventure of a lifetime. This program makes students understand financial culture through an analytical approach so they are capable of comprehending the domestic and international financial processes in their diversity. We consider it important that our students have the opportunity to work with the latest tools and software. These advanced financial tools are essential for understanding today’s most dynamically developing sector, with special emphasis on e-business. We focus on fostering independent strategic, business planning and analytical skills. Besides becoming familiar with all the major secrets of investment, financing and taxation decisions, you will be able to organize and manage a company’s financial, accounting and taxation processes. “Compound interest is the eighth wonder of the world. He who understands it, earns it ... he who doesn’t ... pays it.” Albert Einstein PARTNERS: Institute for Training and Consulting in Banking Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) 22 Szakvezető: Attila Horváth PhD – Associate Professor 23 Join us in the flow of international economy! THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …are well informed with a keen interest in the world of international business, politics and the media, who look to find their future career in an international environment and who are open to exposure to foreign cultures. Future students should also be able to use two foreign languages for most personal needs with a desire to improve their existing language skills so that they become an important asset both in their future career and for their companies. 24 International Business Economics BA Program Starting date: September and February each year Duration: 6+1 semesters Mode of study: Full-time Language of instruction: English Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Economist in International Business CAREER PROSPECTS: ›› international economics expert at ›› ›› ›› national or multinational companies and corporations communication expert at international organizations expert working for governmental organizations journalist specialising in economic topics “My dream for the future is to work for a huge international organization abroad. In addition to understanding the principles of economics, here at BKF I have been equipped with a large toolkit and a wide range of skills and competencies that enable me to make well-informed decisions at work. I also have a comprehensive view of the operation of the international business world and I have been trained to communicate confidently in foreign languages.” Beáta Gyarmati, student INTERNATIONAL BUSINESS ECONOMICS AVAILABLE SPECIALIZATIONS: ›› International Business Management ›› International Economic Relations CORE SUBJECTS: International Economics; EU Integration Studies; International Finance; International Transactions; Multicultural Management; International Marketing; Presentation Skills Development Training; Rhetoric; International Protocol and Etiquette; Negotiation Techniques; International Business Strategies and Competitiveness; EU Policies; Globalization and Regional Economics; International Economic Organizations Head of Program: habil László Vass PhD CSc – Professor, Rector, Member of the National Association of Managers OUR ACHIEVEMENTS: The 4-person team of our International Business Economics Bachelor Program has won the EBMC – European Start-up Simulation Cup and all the members have individually achieved prize-winning places during the final competition in Stuttgart. BKF-TATA SCHOLARSHIP One of the world’s biggest technology provider companies, TATA Consultancy Services, in a long-term strategic cooperation with BKF, offers the TATA scholarship for students enrolled in this program. The available amount covers the full tuition fee for one semester. HABIL LÁSZLÓ VASS PHD CSc PROFESSOR, RECTOR It is not enough to be an outstanding business expert only back at home. As a member of the European Union, Hungary is in great need of business and communication professionals who are able to understand the challenges and key issues of international economic relations in order to exploit any opportunities that may arise. If you are seeking to do that, you need secure knowledge of economic and business matters, a fluent command of a second language for professional purposes and thorough practical and work experience. The International Business program of BKF offers exactly that. Our graduate students, with professional level ability in at least two foreign languages, leave school as well-trained business experts with the potential to achieve success and immediate results in the international business scene. Furthermore, our extensive partnerships with multinational companies provide you with the opportunity to gain first-hand experience in the world of international business. The Certificate of the International Business Economics Bachelor Program implies a widely versatile knowledge. Our graduates are able to perform well at the most diverse positions in the domestic or international business industry, or even start a career in the civil sphere and in the field of economic diplomacy. In terms of opportunities for further education, graduates of the Program can prosper in the realm of business, communication, and social sciences. 25 ›› tour operator ›› leader of family businesses ›› tourist counsellor ›› event organizer ›› tourism manager of small municipalities and regions ›› manager of local, regional and national tourism ›› animator ›› manager for health and wellness spas ›› mid- and top-level manager of hotels, cultural- and sport facilities ›› attraction manager THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Starting date: September and February each year “During my studies I used to be the member of the Tourism Research Workshop where I gained invaluable experience. I spent the bigger part of my internship in Florence within the framework of the Leonardo program, which has proven to be the greatest adventure of my life. Even my present job I owe to the Universitiy, since the position was offered to me by the chairman of the final examination board. ” Zita Jarabin, Secretary of the Budapest and Central-Danube Region Tourism Committee …are open minded, creative, versatile and well-informed, who are interested in personal communication, traveling, have good problemsolving and organizational skills and enjoy learning foreign languages. Duration: 6+1 semesters Mode of study: Full-time Language of instruction: English Head of program: László Puczkó PhD CMC – Association of Tourism Consultants, Former President, International Tourism Studies Association, Regional Vice President PARTNERS: Our programs are offered in cooperation with our professional partners, such as CAREER PROSPECTS: CORE SUBJECTS: General Theory of Tourism; Tourism Economics; Attraction and Visitor Management; Hotel Management Studies; Catering Studies; Introduction to Travel Agency Studies; Tourism and Catering Marketing; Tourism Geography; Congress and Event Organization; Health Tourism Marketing; Introduction to Wellness Tourism; Exhibition Organization; Business Protocol and Presentation; Destination Marketing TOURISM AND CATERING Tourism and Catering BA Program Budapest is the buzzing capital of Hungary and one of the most popular tourism destinations in Europe. Consequently, tourism and catering is one of the most popular degree programs in Hungary as well as in Budapest. This is also due to the colourful, diverse nature and humancentred view of tourism. The Bachelor of Tourism and Catering Program offers thorough grounding in all important subjects and topics in tourism and catering. What makes the program really unique is the host of specializations available for students including Health and Wellness Tourism Management, MICE Tourism Management and Destination Management drawing heavily on the rich experience that the local tourism industry gained with Hungary having a world renowned reputation due to its rich thermal healing water assets or its number one position in the international dental tourism. Furthermore, we place emphasis on the development of practical skills, therefore our students will have the opportunity for example to challenge themselves in professional competitions, attend workshops, or take part in hotel visits. “The essence of tourism lies in what it gives people in exchange of their time and money. And what are you left with in the end? Nothing much, except a memory. And the most important part of memories is the experience. Staying in a nice hotel room during your holiday does not make a nice memory. What we teach is how to create and give tourists a memorable experience, whether they stay at a hotel, visit a travel agency, a sight, a wellness spa or a specific destination.” Dr. Márton Lengyel CSc, the Founder of Heller Farkas Faculty of Tourism and Economics; WTO (World Tourism Organization) Expert and Founding Father of the Budapest Spring Festival Economist in Tourism and Catering Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) 26 Our courses are also recommended by the National Tourism Committee, and the Budapest Chamber of Commerce and Industry. 27 THIS PROGRAM IS DESIGNED FOR YOU: …if you would like to vivify your creatures, if you are interested in drawing, modeling, rhythms and motions. We are waiting for you either if you need help with learning how to use the different computer software, or if you have already felt at home in digital design. Duration: 6 semesters Mode of study: Full-time Language of instruction: English Admission requirements: Completed secondary school studies Intermediate command of English (e.g.: IELTS min 5.5) Portfolio of previous works ›› ›› ›› CAREER PROSPECTS: At animation and post-production studios, at graphic design and advertising studios as a digital spectacle- and game designer, as a web designer or as an independent artist. CORE SUBJECTS: Animation Planning; Drawing and Puppet Animation Studies; 2D and 3D Studies; Modeling; Handling; Compositing; Effects; Cameraman Studies; Creative Music/Sound; Editing; Typography; Production Studies; Motion Picture and Animation History; Classical Studio Practice 28 Head of program: Dr. Éva M Tóth DLA – Professor, Animation director, Laureate of the Balázs Béla-Award CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Anett Albrecht – Animation cinematographer ›› Zoltán Bacsó – Animation ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› cinematographer, Laureate of the Balázs Béla-Award Janka Barkóczki – Film critic Brigitta Bácskai – Editor György Báron DLA – External lecturer, Professor (University of Theatre and Film Arts), Táncsics Mihály Award-winning film critic, editor Géza Bereményi – Writer, screenwriter, film director, Laureate of the Kossuth, Balázs Béla and József Attila Awards Zoltán Bogdán – 3D design artist Igor Bóka – 3D design artist László Csáki - Film director, fine artist Ferenc Fischer – Animation director, Stop-motion designer Áron Gauder – Associate Professor, Balázs Béla Award-winning animation director Szabolcs Kerestes DLA – Composer Melinda Kiss DLA – Senior Lecturer (University of Kaposvár), Visual designer, 2D animation designer Anita Kolop – Animation cinematographer Tamás Liszka – Media artist, film producer Gábor Marinov – Digital visual designer artist Klára Muhi – Film critic, dramaturge Sándor Rácmolnár – Munkácsy Mihály Award-winning graphic artist László Sáry – Erkel Award-winning composer, music teacher, merited and distinguished artist Márk Selján DLA – 3D animation design artist Mihály Sikur – Emmy Award-winning animation director Donát Somogyi – 3D animation design artist Andrea Szigetvári – Senior Lecturer (Liszt Ferenc Academy of Music), composer, sound engineer Gábor Ulrich – Animation director, Laureate of the Balázs Béla-Award PARTNERS, EDUCATIONAL VENUES: The Walt Disney Company, Focus-Fox Studio Ltd., KGB Animation Studio, Ludwig Museum, Association of Hungarian Film Artists, The Hungarian Filmlab, MaNDA (Hungarian National Digital Archive and Film Institute), Hungarian Cartoon Productions, MTVA-MR1, International of Film Festival of Fine Arts, UmbrellaTV, Uránia National Film Theatre, Atrium Film-theater, MÜSZI ANIMATION Animation BA Program Animation: it is an infinitely diverse genre of motion picture art. From cartoons to special effects, from computer games to online interfaces, from art films to commercials, it offers plenty of opportunities to deploy your creativity. While learning the fundamentals of the profession, our students experience classical drawing- and puppet animation, and as a rarity they have the opportunity to shoot on 35 mm film. Acquiring necessary co-artistic fundamentals will make them able to individually develop animation creations with complex technical needs. Excellent professors, inspiring intellectual community, and up-to-date, stabil technical background provides that our graduates bring the best out of themselves. QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Animation Designer “Animation offers creative people a fantastic chance to taste the joy of creation and to share that experience with other people. We are looking for open and interested young people to join our program whom we can help finding their own ways since everybody is talented. We will detect what you are the best at. If you are attracted either by puppet animation or 3D-modeling, if it is either character design or animating that excites you, if you are interested either in direction or a subfield, BKF is the right place for you.” Dr. Éva M Tóth DLA, Professor, Animation director, Laureate of the Balázs Béla-Award 29 Moving images become a final work of arts as seen through their personal filter. To this end, they need to have both artistic skills and an up-to-date knowledge of the latest technologies. In line with the complex approach typical of BKF our students become familiar with related fields as well to foster smooth cooperation with prospective colleagues. You can challenge yourself in film productions already during university years, and learn the professions’ tricks during seminars held at venues where numerous American films – such as Die Hard, or 47 Ronin – were filmed. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO ARE: …interested in photography, films, filmmaking, video and television production. The ideal candidates have a mature visual sense and they are able to easily connect to and cooperate with fellow students and future colleagues. CAREER PROSPECTS: ›› cameraman or cinematographer working in the film and television industry ›› independent artist Head of program: Gábor Szabó DLA – Professor, Award winning HSC cinematographer, Laureate of the Merited Artist Award ›› Buda Gulyás – Balázs Béla Award-winning HSC cinematographer ›› István Szaladják – Balázs Béla Award›› ›› ›› CORE SUBJECTS: Introduction to Film Theory; Media sociology; Foundations of Photography; Media and Advertisement Philosophy; Analogue and Digital Technologies; Film Sound; The Language of Filmmaking; Introduction to Cinematography; Post-production; Television Production; Directing Skills; History of Motion Picture; Visual & Set Design; Screenplay Writing; Dramaturgy and Editing Techniques; Sound and Music PARTNERS: Origo Film Studio, Mafilm, Vision Team, Sparks, Schwindle Ltd., Hungarian Film Archive QUALIFICATION AS SPECIFIED IN DIPLOMA: ›› ›› ›› ›› ›› ›› winning cinematographer, film director, photographer Vilmos Thernesz – Cinematographer János Vecsernyés – Balázs Béla Awardwinning cinematographer, director Géza Bereményi – Honorary Professor, writer, screenwriter, film director, Laureate of the Kossuth, Balázs Béla and József Attila Awards Ildikó Enyedi – Balázs Béla Award-winning film director, screenwriter Péter Gárdos – Balázs Béla Awardwinning film director Szabolcs Hajdu – Film director, screenwriter András Salamon DLA – Balázs Béla Award-winning director, screenwriter Mari Miklós – Associate Professor, Balázs Béla Award-winning HSE film editor Elemér Ragályi – Oscar-, Emmy-, ACE-, Kossuth- and Balázs Béla Award-winning cinematographer CAMERAMAN Cameramen have a crucial role in creating moving images through which visual communication takes place. They are the ones who translate the concepts and ideas of film and television directors into pictures. Cameraman Cameraman BA Program 30 Duration: 6 semesters Mode of study: Full-time Language of instruction: English Admission requirements: Completed secondary school studies Intermediate command of English (e.g.: IELTS min 5.5) Portfolio of previous works ›› ›› ›› CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Sándor Kardos – Professor, Kossuth ›› ›› and Balázs Béla Award-winning HSC cinematographer, Director Gábor Ferenczi – Film director, screenwriter András Nagy – Balázs Béla Awardwinning HSC cinematographer 31 The program endeavours to maintain continuity with both the past and present, our graduates are able to create works of art by renewing the traditional crafts in the 21st century. Due to the practice-oriented and art-centred approach and training methods, students become highlyskilled in the use of various techniques and materials at the same time creating their own individual world of objects. We provide the opportunity to exploit possibilities, to experiment even when making garment-, textile- or object design, creating jewels, concrete lamps, porcelain cups or clothes. The experience and skills they acquire enable them to pass down their knowledge and continue their studies in arts or teacher training master programs. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO …have good drawing and manual dexterity skills and who are able to work independently creating individual works of art. Duration: 6 semesters Mode of study: Full-time Language of instruction: English Craftsmanship BA Program Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) ›› Portfolio of previous works CAREER PROSPECTS: ›› independent artist ›› clothes, accessories or textile designer ›› leader of workshops, study circles AVAILABLE SPECIALIZATIONS: ›› Fashion and Accessories Design ›› Ceramics ›› Textile Design 32 CORE SUBJECTS: Basic Creative Exercises; Natural Forms and Structures; Studies in Communication and Visual Communication; Drawing; Creative Visual Exercises; History of Art; Ethnography; History of Ornamentation; Materials and Technologies; History of Design; Digital Photography; Weaving Studies; Studies in Textile Printing and Painting; Ceramics; Fashion and Accessories Design Studies; Internship; Workshop Practice Head of program: habil Hajnal Baráth DLA – Professor Ferenczy Noémi Award-winning textile designer CURRENT ACADEMIC STAFF MEMBERS INCLUDE: “In our technocratic world everything that is unique and unparalleled is becoming increasingly valuable as a counterpoint to the strengthening trends of globalization. The art of crafts offers the chance to maintain traditions and recreate them at a higher level according to the expectations of our age. In addition to being functional, objects are also prints of the age, thinking and their creators. Their production requires responsible thinking, a thorough knowledge of the profession and an individual approach. These are the objectives that we wish to achieve working together with the students at the Craftsmanship Program.” habil Hajnal Baráth DLA, Professor Ferenczy Noémi Award-winning textile designer CRAFTSMANSHIP New craftsmanship aims at acquiring and preserving traditional crafting techniques. Nevertheless, the latest technological developments and expectations of our age bring about new opportunities imposing new challenges and demanding the use of new materials. ›› Bernadett Páger – Textile designer, Teacher of Arts ›› habil Judit Droppa DLA – Professor, ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› Munkácsy Mihály Prize-winning textile artist Mária T. Doromby – Associate Professor, Ferenczy Noémi Award-winning textile designer Krisztina Sárosi – Assistant Professor, textile designer, design manager Nóra Juhász – Textile designer Ferenc Koleszár DLA – Associate Professor, silicate designer and artist Erika Rejka DLA – Associate Professor, ceramic artist Zsuzsa Kocsis – Silicate designer and artist Edina László – Textile designer Orsolya Sztrakay – Textile designer Éva Urbánfy – Textile designer habil Hajnal Baráth DLA – Professor, Ferenczy Noémi Award-winning tapestry and carpet designer, Head of Institute PARTNERS: Defolabor project space, Nanushka Fashion, Európa Design Furnishing Solutions, Museum of Applied Arts, Hungarian Dance Academy, Museum of Applied Arts, Hungarian Dance Academy QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Craftsman and Artisan (including name of specialization) 33 The program offers practical experience in making short films, television scenes and documentaries, as well as practice in the work of a screenwriter, director, assistant, lighting technician, sound engineer, and editor. These various practical opportunities help our students in their future careers as professional, confident filmmakers, and practices take place where movies such as Die Hard, and 47 Ronin were shot - at the Origo Film Studio. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO …are interested in visual communication and various film genres with mature visual intelligence and good cooperating and communication skills. Duration: 6 semesters Mode of study: Full-time Language of instruction: English Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) ›› Portfolio of previous works CAREER PROSPECTS: ›› film and media production specialist ›› ›› ›› ›› ›› at institutes specialized in mass communication and media in the field of analogue and digital post production organizer in program production in editorial offices film and media specialist working for professional with a degree in arts film and media specialist working for Advertising and PR experts CORE SUBJECTS: Introduction to Film History; History of the Mass Media; Film Theory; Analysis of Film and Text; 34 Editing; Directing Skills; Screenpla Writing; Music, Sound and Effects; Interviews and Reports on TV; Introduction to Documentary Writing; Sound, Filmmaking; History of the Commercial Television; Commercials and Clips CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Dr. György Báron – Táncsics Mihály Award-winning film critic, editor ›› András Murai PhD – Associate Professor, film historian ›› Gábor Szabó, HSC – Professor, ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› Balázs Béla Award-winning cinematographer, Laureate of the Merited Artist Award Sándor Kardos – Associate Professor, Kossuth and Balázs Béla Award-winning HSC cinematographer, director István Szaladják – Balázs Béla Award-winning cinematographer, film director, photographer Dr. habil András Kepes DLA – Chairman of the Council of Arts, Professor, Laureate of the Pulitzer Memorial Prize, journalist Dr. habil György Molnár DLA – Honorary Professor, Balázs Béla Award-winning director, Laureate of the Merited Artist Award András Salamon DLA – Balázs Béla Award-winning director, screenwriter Géza Bereményi – Honorary Professor, writer, screenwriter, film director, Laureate of the Kossuth, Balázs Béla and József Attila Awards Péter Gárdos – Associate Professor, Balázs Béla Award-winning film director Dr. András Muhi – Associate Professor, Balázs Béla Award-winning producer, director László Gárdonyi – Production designer Mari Miklós – Associate Professor, Balázs Béla Award-winning HSE film editor “We live in the line of the rapid fire of moving images. They are raining down on us from every possible place: movie and television screens, computer monitors, mobile displays, presentations and advertisements... They entertain, inform and control us. But who is going to invent, design, edit and record the images of the future in a creative, smart and artistic way? This might be just you. And this is what you learn how to do at the Film and Media Studies program.” FILM AND MEDIA STUDIES Film and Media Studies BA Program Unlike other programs, the three-year Film and Media Studies BA Program of BKF offers an introduction to the full range of the profession, including experiences in its various challenges, from one-camera interview shootings to multi-camera studio recordings. Dr. habil András Kepes DLA Chairman of the Council of Arts, Professor, Laureate of the Pulitzer Memorial Prize, journalist QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Film and Media Specialist Head of program: Dr. Ádám Rozgonyi DLA – Associate Professor, film director, screenwriter 35 We place our foundations on the development of individual capacities, we help our student to find their own voice and style. We guide them through the workflows of plans and completed graphics, providing them with a comprehensive picture on the process of completing an idea. We encourage students to become committed to innovative, aesthetic and smart graphic design and typography. In addition to handing down professional skills and knowledge, the program also aims at marrying intuition and consciousness in the course of the planning process and to rely on students’ sensitivity and cooperating skills in individual and group works in the studio. CORE SUBJECTS: Creative Visual Studies; Classical Art Studies; Graphic Design Studies; Typographic Culture/ Typographic Studies; Paper and Packaging Technologies; Printing Technologies; History of Graphic Design; Theory and Methodology of Graphic Design; Set Design; Packaging Design; Calligraphy; Comics; Eco-graphics and Design; Image and Dramaturgy/Creative Writing; Media and Advertising Psychology; Photography for Graphic Designers; Web and 3D Graphics; Arts History Head of program: Ferenc Tepes – Associate Professor, Munkácsy Mihály Award-winning graphic designer CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Dezső Szabó – Associate Professor, ›› THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO …are interested in the various fields of graphics, are creative, have a good visual sense, enjoy working in teams and are capable of teamwork, are success-oriented, have sufficient manual skills and drawing skills, and are familiar with the basic computer graphics software. 36 ›› Duration: 6 semesters Mode of study: Full-time Language of instruction: English ›› Admission requirements: ›› ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) ›› Portfolio of previous works Graphic Design BA Program ›› ›› ›› ›› CAREER PROSPECTS: ›› independent artist as graphic designer, illustrator, graphic artist ›› in graphic studios, creative agencies as art director, graphic designer ›› in online and print media, newspapers, publishing companies as illustrator, image editor, typesetting editor, web designer ›› ›› ›› Munkácsy Mihály Award-winning fine artist Krzysztof Ducki – Associate Professor, graphic artist, Laureate of the Ferenczy Noémi Award and the Aranyrajzszög (Golden Drawing-pin) Life Achievement Award Ágnes Eperjesi DLA – Fine artist Ferenc Énekes – IT specialist, author of books on printing and digital technologies Imre Gábor – Associate Professor, Head of Graphic Design Support Group, Munkácsy Mihály Award-winning graphic artist Gyöngyi Gallusz – Associate Professor, Munkácsy Mihály Award-winning graphic artist Gyula Július – Associate Professor, Professional Supervisor, Munkácsy Mihály Award-winning fine artist Zsolt Koroknai – Graphic designer, graphic artist Gábor Kóthay – Munkácsy Mihály Award-winning graphic designer, Laureate of the Aranyrajzszög (Golden Drawingpin) Life Achievement Award, typographer Sándor Rácmolnár – Associate Professor, Munkácsy Mihály Award-winning graphic artist Andrea Brittnek – Graphic designer artist Péter Maczó DLA – Printing engineer, graphic designer, typographer ›› Balázs Czeicel – Laureate of the ›› ›› ›› ›› “Aranyrajzszög” (Golden Drawing Pin), photo artist Péter Krucsai – Webdesigner, graphic designer Gusztáv Nikázy – Webdesigner, graphic designer Anna Oroszi – Graphic artist Ferenc Tepes – Associate Professor, Munkácsy Mihály Award-winning graphic designer, artist GRAPHIC DESIGN In the age of desktop publishing, graphic design became the most innovative branch of design, with a strong presence of its’ intellectual products in everyday life, both in online and offline media, in the graphic and typographic solutions from street posters to various media platforms. PARTNERS: Polish Institute, Eurojet Printing Solutions Ltd. QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Graphic Designer “Vividness, versatility, and balance between functional design and artistic identity are the foundations of our graphic design program.” Gyula Július, Associate Professor, Professional Supervisor, Munkácsy Mihály Award-winning fine artist 37 The Media Design Program refers to the teaching of such professionals who are able to recognize the technological challenges of our time. Our goal is to teach how is it possible to design and implement works of art, products, installations, services, and interactive applications which seek to satisfy those changing social and individual needs emerging in our environment. …have a keen interest in visual effects, light painting, developing applications for virtual realities, computer music composing, animation, game design, data visualization, digital post-production work and who are creative with a mature visual, technical sense and a critical insight. In addition, they are familiar with information technologies or prepared to acquire the necessary IT knowledge and skills. CAREER PROSPECTS: ›› designer working in the creative industries ›› experimental designer or consultant in interdisciplinary fields of production, organization and information management where visual literacy and the know-how of project and interaction design is an asset independent artist Duration: 6 semesters Mode of study: Full-time Language of instruction: English ›› Admission requirements: CORE SUBJECTS: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) ›› Portfolio of previous works DURING THE THREE YEARS OF THE PROGRAM STUDENTS LEARN ABOUT THE THREE PILLARS OF THE PROFESSION: Creativity: The first year is about forming the fine arts mentality, visual logic and compositional skills, but above all, about the disclosure of personal creative skills Technology: The second year focuses on enhancing students’ technical knowledge, including hardware and software knowledge, primarily 2D and 3D design, and also interactive applications. Career: During the third year students design and implement complex tasks and creative projects. In the course of these projects students can prepare for their graduate careers in real-life situations, in cooperation with the agents of the creative industry. 38 THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: ›› László Zsolt Bordos – Light-painting artist ›› Ivó Kovács – 3D Fine artist ›› Tamás Liszka – Media artist, film producer PARTNERS: MEDIA DESIGN Media Design BA Program Media designers are the renaissance men of the 21st century. In the age of constant technological revolution their role is not only to follow, but to shape that with artistic sensibility: to make the new digital world modest for us, from the World Wide Web, through the post-production of films to game development. The Walt Disney Company, Hungarian National Philharmonic, UmbrellaTV, VJ Centrum Budapest, MTVA (Media Support and Asset Management Fund) QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Media Designer “We are not there to transmit the messages of the media, we are there to persuade the media to transmit our messages.” Pál Szacsva y DLA, Associate Professor, media artist Visual Studies and Programming Languages; Typography; Generative arts; Computer Music Programming; Media Laboratory; Psychological Aspects of New Technologies; Critical Studies on the New Media; Intelligent Audiovisual Environment Design; Studies in Philosophy, Art History and Social Science Head of program: Pál Szacsva y DLA – Associate Professor, media artist CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Andrea Bordács PhD – Art historian, aesthete ›› Gyöngyvér Gallusz – Associate Professor, Munkácsy Award-winning graphic artist ›› Réka Harsányi – Media designer ›› Gyula Július – Associate Professor, Munkácsy Award-winning fine artist ›› Balázs Kovács PhD – Sound artist ›› Zoltán Kovács – Architect, ZOA Architects ›› Pál Szacsva y DLA – Associate Professor, media artist ›› Balázs Nagy Sarkadi – Fine artist ›› Attila Szabó DLA – Associate Professor, media artist ›› Marcell Andristyák – Media artist ›› Ákos Kiss – Media artist 39 We show our students the right techniques and technological innovations and enable them to seize the possibilities of photography confidently. During practical work they will experience working individually or in a team, and learn how to stand their ground in their chosen path, let it be creative photography, fashion photography or photojournalism. Critical thinking becomes natural for our graduates as well as they express their own and other’s artistic activities verbally in order to join the ongoing national and international discourses. THE PROGRAM IS DESIGNED FOR THOSE WHO …are interested in visual communication and wish to show how they see the world through their cameras. The ideal candidates have a mature critical sense, enjoy working in teams, and their eyes are always looking for subjects and pictures. Duration: 6 semesters Mode of study: Full-time Language of instruction: English Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) ›› Portfolio of previous works CAREER PROSPECTS: photographers in various of photography and the independent artists and/or own businesses, editorial photo journalists. 40 specialized fields visual media, as working for their offices, or being AVAILABLE SPECIALIZATIONS: ›› Creative Photography ›› Fashion Photography (planned) ›› Photojournalist (documentary photography, press photo) CORE SUBJECTS: Photographic Design (Creative, Stage, Portraits, Documentary, Experimental Photography); Creative Design; Studio and Digital Basics; History of Photography; Photographic Techniques; Image Manipulation; Digital Graphic Design; Artistic Interpretation; Critical Studies on the New Media; Printing Technologies; Set Design; Typography; Studies in Philosophy, Art History and Social Science; Contemporary; Medium Studies; Media Culture; Introduction to Journalism; History of the Press; Reportage Genres; Image Analysis CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Csaba Almási J. – Photohrapher ›› Balázs Czeicel – Laureate of the ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› “Aranyrajzszög” (Golden Drawing Pin), photo artist Ágnes Eperjesi DLA – Fine artist Gyöngyi Gallusz – Associate Professor, Munkácsy Mihály Award-winning graphic artist Gábor Gerhes – Munkácsy Mihály Awardwinning fine artist Luca Gőbölyös DLA – Associate Professor, Balogh Rudolf Award-winning photographer Raymond Havasi – Advertising specialist Barna Illés – Photographer Gyula Július – Associate Professor, Professional Supervisor, Munkácsy Mihály Award-winning fine artist Péter Korniss – Photographer Péter Pettendi Szabó – Photographer Gábor Pfisztner – Specialist writer Tamás Révész – Béla-award winner, Pulitzer prize winner, World Press Photo Award winner photo artist, photojournalist, Head of the Photojournalist specialization Dezső Szabó – Associate Professor, Munkácsy Mihály Award-winning fine artist ›› Imre Zalka – Photographer ›› Péter Tímár – Photographer ›› Tamás Vass – Photographer Head of program: Luca Gőbölyös DLA – Associate Professor, Balogh Rudolf Award-winning photographer PHOTOGRAPHY Photography BA Program Photography is capable of simultaneously recreating the world of facts, imagination, fiction and dreams. We encourage our students to express their ideas through the means offered by photography, we teach them how to use the visual design language of photography, the analog- and digital technical tools. QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Photographer “Today we live in a world ruled by images. Masses have access to cheaper and cheaper imaging solutions and technology. Every second millions of photos are taken across the world. The immense volume of photos have not only completely changed the way photos are used but also our relation to images, while the sheer quantity of pictures is a telling sign of the infinite power of communication by means of images. If we wish to consciously use that power, we need to find the most suitable and efficient form and tool of visual presentation. This is our mission here.” Gábor Gerhes, Lecturer of the Photography Program, Munkácsy Mihály Award-winning artist 41 For this reason, we are committed to training professionals with complex skills, who are competent in creating television programs individually in various television genres. Their professional knowledge covers such areas as the work of an editor, television show host, reporter, and broadcast director, while they become acquainted with the basics of electronic editing, and the use of television studios, broadcast units and mobile electronic devices. As professionals, our graduates will be able to manage news programs and multi-site live broadcasts. Students participating in this program will become competent professionals in all of the different components of television program making. During the program and with the help of professionals, we seek out and develop those contents and formats which are best suited to the individual skills of our students. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: Television Production Arts BA Program 42 …are interested in the world of television, who are creative in their thinking and selection of news stories and topics. They have critical insight, good communication skills and they are able to work alone or connect to and cooperate with teams. Duration: 6 semesters Mode of study: Full-time Language of instruction: English Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS min 5.5) ›› Portfolio of previous works CAREER PROSPECTS: ›› television program producer ›› program editor ›› editing-reporter ›› broadcasting director ›› correspondent CORE SUBJECTS: History of Arts; Social History; Film and Television Program Genres; Visual Communication; News and Politics; Sociology; Rhetoric; Media Law; Media Management; Directing Skills; Editing-Reporting Skills; Introduction to Cinematography; Basics of Editing, Set Design and Sound Technology; Head of program: Ádám Born DLA – Associate Professor, Balázs Béla Award-winning director, Laureate of the Pulitzer Memorial Prize CURRENT ACADEMIC STAFF MEMBERS INCLUDE: QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Television Production Expert “Whether you see it in the cinema, watch them on a TV screen or on the Internet, motion pictures – be it a documentary or fiction – have the potential to make us wiser and free. But they soon turn out to be indecipherable labyrinths themselves. They are the tools both for recognition and deception. The means we have to discover and understand ourselves are extremely inefficient when it comes to the comprehension of our private life, politics, past and future, life, death and love. No wonder that now we see but a poor reflection as in a mirror. After us, the picture flood: let’s look right into the centre of the screen.” Gusztáv Schubert: They do it with screens TELEVISION PRODUCTION ARTS All around the world, we can observe a renewal of television programs. New formats and tools appear in our informal world, while the traditional approaches and forms of expression are still present. ›› Dr. habil András Kepes DLA – Chairman ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› of the Council of Arts, Professor, Laureate of the Pulitzer Memorial Prize, journalist Péter Gárdos – Associate Professor, Balázs Béla Award-winning film director, writer Dr. György Molnár – Honorary Professor, Balázs Béla Award-winning director, Laureate of the Merited Artist Award Gábor Szabó DLA – Professor, Balázs Béla Award-winning HSC cinematographer, Laureate of the Merited Artist Award Imre Fodor – Production manager, producer Rita Dévényi – Balázs Béla Award-winning set and costume designer Dr. András Simon – Journalist Zsolt Balogh – Balázs Béla Award-winning director Kriszta Hadas – Editor, reporter, producer László Herczeg – Music editor Nóra Szily – Journalist, TV presenter PARTNERS: MTVA (Media Support and Asset Management Fund) 43 MA PROGRAMS COMMUNICATION AND MEDIA STUDIES MANAGEMENT AND LEADERSHIP TOURISM MANAGEMENT CINEMATOGRAPHY (EUROPEAN FILM SCHOOL BUDAPEST) DESIGN AND ART MANAGEMENT GRAPHIC DESIGN INTERIOR AND ENVIRONMENT DESIGN MOTION PICTURE ART 44 45 THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …have strong communication skills in multiple languages, interested in intercultural communication and wishing to understand the complexity of new media tools and digital technologies. Starting date: September and February each year Duration: 4 semesters Language of instruction: English Mode of study: Full-time Admission requirements: Bachelor’s degree or above in any related field Intermediate (B2) command of English (e.g.: IELTS min 6.0) ›› ›› 46 AVAILABLE SPECIALIZATION: International Communication Module By launching the International Communication module, we wish to provide for the training of professionals who are able to perform entrepreneurial, networking and managerial tasks in various fields of international social and political relations based on their comprehensive knowledge and skills gained in the area of mass communication and intercultural communication in addition to their excellent command of two foreign languages used for specific professional purposes. EDUCATIONAL OBJECTIVES: The educational objective of the international communication module is to train experts with an excellent knowledge of English for specific purposes, experts who are able to fulfil demanding managerial, networking and organizational duties in a wide range of positions in the area of international business, politics and cultural relations. The module also highlights the development of communication skills and the acquisition of special skills related to the successful strategies of career management. CAREER PROSPECTS: ›› communication expert and advisor of multinational companies ›› manager responsible for international relations ›› expert working for cultural and educational institutions ›› expert working for institutions, associations, advising companies, involved in social communication CORE SUBJECTS: Media Regulation Theories; Representation Theories; Contrastive Cultures; Social Communication Theories; Participating Media; Artistic Communication; Social Functions of Media; Cultural Studies; Theories of Identity and Otherness; International Media; International Political Communication; International Organizational Communication; Foreign Language Communications Techniques; Communications Research Seminar; Multimedia and Web Design; New technologies; Theory and Practice of Televised Program Editing COMMUNICATION AND MEDIA STUDIES Communication and Media Studies MA Program For a successful professional it is an essential tool to have strong communication skills, for a successful professional in the media sciences this is fundamental. The Masters of Communication program offers theoretical knowledge with a strong focus on practical, professional skills and competences. The educational program of the course is strongly media-oriented which is based on a thorough grounding in social and behavioural sciences and present issues of intercultural communication. Head of program: Andras Murai PhD – Associate Professor QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Communication and Media Studies Expert 47 CAREER PROSPECTS: CORE SUBJECTS: AVAILABLE SPECIALIZATIONS: THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: CURRENT ACADEMIC STAFF MEMBERS INCLUDE: Subjects for management consulting specialization: The Structure and Operation of Counselling Agencies; Counselling Methods and Techniques; Management of Counselling Projects; Negotiating Techniques and Conflict Resolution …are creative, good problem solvers, aiming for innovation, and ready to face challenges. We are looking forward for the application of those who are persistent, committed, and cooperative while working in groups. Starting date: September and February each year Duration: 4 semesters Language of instruction: English Mode of study: Full-time Admission requirements: ›› Bachelor’s degree or above in any related field ›› Intermediate (B2) command of English (e.g.: IELTS min 6.0) 48 ›› organizational mediator ›› management consultant ›› project manager ›› businessman ›› manager of own business ›› business manager ›› Management Consulting ›› Organizational Mediator ›› Gábor Erdőhegyi – master expert of business consulting ›› Péter Csákvári – master expert of management consulting ›› Judit Gáspár – master expert of management consulting ›› Tamás Dénes – mathematician, creatology expert ›› Gábor Láncz – SME (Small and Medium ›› ›› ›› ›› Enterprises) expert, TME (Turnaround Management Expert) Dr. Magdolna Barczi – mediator expert Dr.Balogh Mária Szathmáryné – coach, organizational management and mediator expert Dr. Erik Korom – Professor, chartered accountant Zoltán Véry – communication management and controlling expert Subjects for both specializations: Management and Organization Theories; Managerial (Business) Economics; Decision Support Systems; Strategic Management; Innovation and Knowledge Management; Controlling Systems; Change and Crisis Management MANAGEMENT AND LEADERSHIP Management and Leadership MA Program Leading a company is a complex challenge, let it be a small enterprise or a large one in the public sector. Managing any of them requires an expert in analysing, planning, leading, solving conflicts and problems, sustaining workflow. We present this approach to our students, so they can cope with all areas of business management, become experts in organizational mediation, and turn into true leaders of enterprises, all on a professional level. Head of program: Dr. András Krémer PhD PARTNERS: Budapest Chamber of Commerce and Industry, MTA GB – Knowledge- and Communication Management Working Committees, Hungarian School for Organizational Sciences, National Association of Crisis and Change Managers 49 CREATIVE EXPERIENCE MANAGEMENT THERMAL SPA AND RESORT MANAGEMENT This specialization is giving the answer to the questions of creative thinking and economy, by training experts who are capable of understanding and improving the creative industries (design, culture, tourism, IT, etc.), using smart marketing and various infocommunication technologies, utilising all this in creative tourism. This unique specialization – only offered at BKF – offers a competitive expertise in health tourism, making our applicant capable of coping with every situation anywhere in the world. This program builds on the age-long tradition of thermal water management and thermal bath culture of Hungary, as well as the international trend of the comprehensive usage and popularity of natural resources – such as thermal water. Starting date: September and February each year …are impulsive about creative industries and novel solutions, wishing to know new tools and approaches, ready for challenges and interesting tasks, aiming to create new products and services. Duration: 4 semesters Language of instruction: English Mode of study: Full-time Admission requirements: Bachelor’s degree or above in any related field Intermediate (B2) command of English (e.g.: IELTS min 6.0) ›› ›› Head of program: László Puczkó PhD CMC – Association of Tourism Consultants, Former President, International Tourism Studies Association, Regional Vice President THE SPECIALIZATION IS DESIGNED FOR INDIVIDUALS WHO: CORE SUBJECTS: Cultural- and Heritage-Management; Tourism Products and Management; Destinations and Tourism; Marketing Communication in Tourism; Experience Management; Experiential Service Design; Cultural and Creative Industries Management; Introduction to Creative Thinking; ICT and Creative Media; Cultural and Creative Tourism; Creative Quarters and Urban Development; Creative Economy and Entrepreneurship; Wellbeing and Quality of Life; Human Resources and Quality Management in Tourism; Sustainable Planning and Development TOURISM MANAGEMENT On the contrary to conventional Tourism MA programs, this course prepares our students for the management of the complex, multi-player system of tourism. Attendees are dealing with complex assignments and issues, leading them to experience and use the international toolkit and methodology of destinationand heritage-management. Outstanding experts are guiding our students throughout the program, discussing best case practices from all around the world. THE SPECIALIZATION IS DESIGNED FOR INDIVIDUALS WHO: …are interested in health tourism and spa management, desiring to acquire management and marketing techniques based on both tradition and current state of the international market. CORE SUBJECTS: Cultural- and Heritage-Management; Tourism Products and Management; Destinations and Tourism; Marketing Communication in Tourism; Experience Management; Wellbeing Studies; Evidence Based Therapies and Healing Resources; Health Industries; Hotel and Resort Management; Health Tourism; Thermal Spa Management; Thermal Spa and Resort Development; Wellbeing and Quality of Life; Human Resources and Quality Management in Tourism; Sustainable Planning and Development QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Economist in Tourism Management THIS PROGRAM OFFERS TWO SPECIALIZATIONS IN ENGLISH: 50 Tourism Management MA Program ›› Thermal Spa and Resort Management ›› Creative Experience Management 51 Our program is based on practical seminars, placed in the studio scenery of Origo Film Studio, providing opportunity to work on real projects with professional equipment, guided by excellent experts of the profession. Students can get experience in related fields, producer studies, digital post-production, as well as filming in cyberspace. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …possess a unique perspective, an excellent visual imagination and composition skills, as well as the required qualification: a degree in cameraman studies in Hungary, or a Cinematography BA abroad. Duration: 4 semesters Mode of study: Full-time/part time Language of instruction: English Admission requirements: Cinematography MA Program 52 ›› Bachelor’s degree or above in any related field ›› Intermediate command of English (e.g.: IELTS min 6.0) ›› Portfolio of previous works CAREER PROSPECTS: ›› as movie and television cameraman, ›› director of photography, ›› cameraman in independent film productions, domestic and international movies, advertisements, video clips, internet series. Director Profession; Cameraman Profession; Movie History, Image Analysis; Production Studies; Dramaturgy and Literature; Editing; Image History, Image Analysis; Scenery; Advertising; Integrated Imaging - VFX CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Buda Gulyás – Balázs Béla Award-winning HSC cinematographer ›› András Nagy – Balázs Béla Award-winning HSC cinematographer ›› Péter Gárdos – Balázs Béla Award-winning film director ›› Sándor Kardos – Associate Professor, ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› Kossuth and Balázs Béla Award-winning HSC cinematographer, director Mari Miklós – Associate Professor, Balázs Béla Award-winning HSE film editor Dr. Ádám Rozgonyi DLA – Associate Professor, film director, screenwriter Ildikó Enyedi – Balázs Béla Award-winning film director, screenwriter Géza Bereményi – Honorary Professor, writer, screenwriter, film director, Laureate of the Kossuth, Balázs Béla and József Attila Awards Dr. habil György Molnár DLA – Honorary Professor, Balázs Béla Award-winning director, Laureate of the Merited Artist Award Szabolcs Hajdu – Film director, screenwriter Dr. habil András Kepes DLA – Chairman of the Council of Arts, Professor, Laureate of the Pulitzer Memorial Prize, journalist Gábor Szabó DLA – Professor, Balázs Béla Award-winning HSC cinematographer, Laureate of the Merited Artist Award Mátyás Edrély – HSC cinematographer Máté Herbai – HSC cinematographer Róbert Maly – HSC cinematographer Gábor Medvigy – Balázs Béla Awardwinning HSC cinematographer Elemér Ragályi – Oscar-, Emmy-, ACE-, Kossuth- and Balázs Béla Award winning cinematographer, director Head of program: Gábor Szabó DLA – Professor, Balázs Béla Award-winning HSC cinematographer, Laureate of the Merited Artist Award PARTNERS: Sparks Camera & Lighting Ltd., Vision Team, Origo Film Studios, Hungarian Filmlab, Hungarian Film Archive, Schwindle Ltd. CINEMATOGRAPHY We would like to train cinematographers capable of visual thinking and thinking about visuality, who have a sense of responsibility for the world around them, who are capable of looking beyond the camera, and for whom the picture is not the ultimate aim, but the tool serving the purpose of the art as a whole. CORE SUBJECTS: QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Qualified Cinematographer Artist GÁBOR SZABÓ DLA PROFESSOR Our main aim is to carry on with the heritage of the world-renowned cinematographer school founded by György Illés. “We would like to train cinematographers able to stand their ground on the worldwide scene in the fields of international movie production and media, but at the same time capable of preserving and carrying on with the considerable traditions of the Hungarian cinematography.” 53 Design and Art Management MA Program We prepare our students for such coordinating activities as the intellectual and economic management of enterprises, and provide knowledge on the institutional network and characteristics of enterprises. Among the most important values of this program are openness and interdisciplinarity. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …are committed to dealing with the cultural management tasks of enterprises, and who would like to deepen their previously acquired knowledge with market, business and marketing studies, as well as to acquire essential practices and skills for performing managing tasks (exhibition management, art trade, business management and sponsoring activities). We are looking forward to the application of those, who are capable of individual initiatives and possess an entrepreneurial spirit and organising skills, as well as an adequate style in both speaking and writing. Graduate students of design and arts programs, design and arts theory programs and liberal arts programs are all welcome. This program is also available for those who have a degree in economics, and are interested in the management of cultural enterprises and creative industries. Duration: 4 semesters Mode of study: Full-time/part time Language of instruction: English Admission requirements: ›› Bachelor’s degree or above in any related field ›› Intermediate command of English (e.g.: IELTS min 6.0) ›› Portfolio of previous works 54 ›› in design and art studios ›› in art galleries ›› in antique shops ›› as manager in cultural institutions ›› as manager of museums ›› as art specialist or curator ›› as PR and arts advisor to business enterprises CORE SUBJECTS: Entrepreneurship Studies, Finances of Small Enterprises, Copyright, Cultural Management, Market Research, Design and Art Strategies, Digital Marketing, Art of the 21st Century, Design of the 21st Century, Contemporary Art Trade, Curatorial Skills, Editorial Skills ›› Dr. Péter Krasztev CSc – Cultural anthropologist ›› András Murai PhD – Associate Professor, Film historian ›› Dr. András Szilágyi B. – Art historian ›› Dr. Gabriella Uhl PhD – Art historian ›› Dr. habil Tibor Valuch DSc - Historian, sociologist, Doctor of the Hungarian Academy of Sciences PARTNERS, EDUCATIONAL VENUES: DESIGN AND ART MANAGEMENT CAREER PROSPECTS: Designtrend.hu – online design magazine QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Design and Art Manager Head of program: Dr. habil József Vadas CSc – Art historian, Professor, Munkácsy Mihály Award-winning art writer and historian CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Gábor Einspach – Publisher of Art ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› Magazin, Associate to the Kieselbach Gallery Krisztina Jerger – Art historian, Ferenczy Noémi Prize-winning curate Dr. habil Erzsébet Noszkay PhD – Economist, Professor, management expert Dr. habil Árpád Papp-Váry PhD – Vice Rector, Dean of the Heller Farkas Faculty of Tourism and Economics, Head of the Institute of Marketing, Head of the Commerce and Marketing Program, Associate Professor, Vice President of the Hungarian Marketing Association, branding consultant Dr. habil Jolán Róka CSc – Professor, Editor-in-chief of the journal ‘Kommunikáció Média Gazdaság’ Dr. József Slézia PhD – Associate Professor, art historian Dr. Péter Gulyás – Associate Professor, historian of philosophy Miklós Vincze – Architect, Director of VAM Design Center Márton Barabás DLA – Associate Professor, Munkácsy Mihály Award-winning fine artist Barnabás Bencsik – Art historian Dr. Júlia Bérczi-Juhos – Economist DR. HABIL JÓZSEF VADAS CSc ART HISTORIAN, PROFESSOR Nowadays, design is an essential factor in the competitiveness of enterprises, both in Hungary and abroad. The design of product structure, market management and the establishment of international relations require professionals who are familiar with the trends of the contemporary design and art scene, and are prepared to manage such business organizations individually, or capable of fulfilling tasks as members of a managing team. “It is a fine and noble task to create works of art, and thus to humanize our material world and environment. But it is just as important, and maybe even more difficult, to provide the circumstances necessary for the created values to leave the studios and workshops, and to reach their audiences. This is an activity which requires a great deal of resourcefulness and creativity, and which will gain an increasing importance in the future.” 55 Graphic Design MA Program Our institution encourages team work and integrated design tasks, using the latest methods of design, corroborating practical work with the necessary theory. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …are creative, who have empathy and good cooperating skills with a critical approach and a wish to create valuable pieces of work of high standard throughout their future career. Duration: 4 semesters Mode of study: Full-time/part time Language of instruction: English Admission requirements: ›› ›› Aesthetics; Special Graphic Design Studies; Theory of Progressive Imaging; Artistic Studies; Research and Planning in Graphic Design; Planning in Graphic Art; Visual Communication; Graphic Design and Related Genres; Reproductive Graphic Studies; Graphic Design Studio Practice; Design History; New Media Graphic Design; Integrated Design; Generative Design; Sustainable Society and Culture CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Krzysztof Ducki – Associate Professor, ›› ›› ›› ›› CAREER PROSPECTS: ›› ›› print media web designer at newspapers and in the publishing industry owner of design studios workers at various businesses in the design industry CORE SUBJECTS: ›› Bachelor’s degree or above in any related field ›› Intermediate command of English (e.g.: IELTS min 6.0) ›› Portfolio of previous works ›› independent artist as graphic designer, illustrator and graphic artist ›› art director at creative agencies and graphic design studios ›› graphic designer in the online and 56 ›› illustrator, picture editor, DTP designer, ›› QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Graphic Designer Artist “Designers are the ones responsible for the message, its artistic and aesthetic quality but they also have to bear social and environmental factors in mind. How does the message exert its influence? What materials shall be used for a package design? How will that affect the environment? Our intention is to introduce students to the world of an experimental graphic design studio, the concept of which has been reinterpreted in the widest sense. We consider students to be fellow artists who cooperate with their masters in their effort to change the world while looking for solutions to contemporary problems combining traditional and modern techniques.” Gyula Július, Associate professor, Program supervisor, Munkácsy Mihály Award-winning fine artist GRAPHIC DESIGN We train professionals, capable of reacting to real situations, being creative and presenting solutions with artistic creativity. Our graduates think out of the box and create quality work in any aspect of graphic design. Our program is resilient with fresh approach and our virtue is openness. We help our students to find their unique style with recognized professors, wellknown artists of numerous fields of graphic design. We develop practical problemsolving ability, which focuses on functional design, we inspire to be innovative in individual work based on personal identity as well as during team work. Laureate of the Ferenczy Noémi Award and the Aranyrajzszög (Golden Drawingpin) Life Achievement Award, graphic artist Imre Gábor – Associate Professor, Head of Graphic Design Support Group, Munkácsy Mihály Award-winninggraphic artist Gyula Július – Associate Professor, Program Supervisor, Munkácsy Mihály Award-winning fine artist Ferenc Tepes – Associate Professor, Munkácsy Mihály Award-winning graphic designer Sándor Rácmolnár – Associate Professor, Munkácsy Mihály Award-winning graphic artist Gábor Kóthay – Munkácsy Mihály Awardwinning graphic designer, Laureate of the Aranyrajzszög (Golden Drawing-pin) Life Achievement Award, typographer Andrea Brittnek – Graphic designer artist Péter Maczó DLA – Printing engineer, graphic designer, typographer Head of program: Péter Maczó DLA – Printing engineer, graphic designer, typographer 57 Our aim is to train interior designers who are ready to assist the work of architects as highlyqualified associates and who are able to shape objects, the environment and design trends in a creative way. Through their creative thinking graduates contribute to the artistic formation of our built environment undertaking the cultural mission of the creative man, creating and transferring lasting values while their work and designs have an impact on the international designer community. We have lectures on the importance and capability designing interiors, and the creative process of interior and exterior furniture design. We inspire continuous experimenting and modeling with shapes and materials, guiding our graduates to find their own designer identity. THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …have received their BA degree in architecture, architectural design, environmental design or design and have the necessary knowledge of interior space design. Suitable candidates are good at solving problems, they are environmentally conscious people with good communication skills, a sense of proportion and color, they have a stereoscopic vision, a mature visual sense and they intend to create high-quality designs with an intention to create lasting values. 58 Interior and Environment Design MA Program Duration: 4 semesters Mode of study: Full-time/part time Language of instruction: English Admission requirements: ›› Bachelor’s degree or above in any related field ›› Intermediate command of English (e.g.: IELTS min 6.0) ›› Portfolio of previous works CAREER PROSPECTS: ›› senior or associate designer at interior design studios ›› senior designer at independent interior design studios ›› interior associate designer at architecture firms ›› interior designer, coordinator CORE SUBJECTS: Contemporary Design History; Integrated Building Seminar; Contemporary Architecture; Interior Space Design; Architectural Design; Object Design; Visual Communication; Interior Design Technologies; Aesthetics; Art Studies Head of program: Zoltán Kovács DLA – Associate Professor, Ferenczy Noémi Award-winning architect, Senior designer PARTNERS: University of Pécs - Pollack Mihály Faculty of Engineering and Information Technology, Europe Design Furnishing Solutions QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Interior and Environment Designer Artist “In addition to interior and furniture design, the master program also strongly focuses on architectural design tasks highlighting the central role of a creative artistic approach in environment design.” Zoltán Kovács DLA, Head of Program, Associate Professor, Ferenczy Noémi Award-winning architect, Senior designer INTERIOR AND ENVIRONMENT DESIGN Interior designer environmental planners shape their everyday surroundings with their creative thinking and carry out their jobs with a high level of artistic sensitivity. They take on the cultural mission of the creative artist, creating, mediating and preserving values. CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Mihály Hefkó – Associate Professor, ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› ›› Ferenczy Noémi Award-winning interior designer, Ybl Award-winning architect Judit Z. Halmágyi DLA – Associate Professor, Pro Architectura Award-winning architect Péter Mátrai DLA – Professor, Ybl Award-winning architect Márton Barabás DLA – Associate Professor, Munkácsy Mihály Awardwinning artist Adrienn Emresz DLA – Associate Professor Dr. Péter Gulyás – Associate Professor, historian of philosophy Tibor Kecskés DLA – Associate Professor, architect, interior designer Zoltán Kovács DLA – Associate Professor, Ferenczy Noémi Award-winning architect, Senior designer Dr. habil József Vadas CSc – Art historian, Professor, Munkácsy Mihály Award-winning art writer and historian habil Attila Bárkányi DLA – Professor, Ferenczi Noémi Award-winning designer Gergely Kiss-Gál – Architect, designer artist habil László Zobor DLA – Associate Professor 59 The versatile training program of BKF offers a rare opportunity for students with excellent skills to learn about the art forms related to the specific skills acquired in their chosen programs. In teams, they can work on joint projects, simulating real-life situations. All this can be experienced and led by the greatest professionals in an internationally recognized environment of Origo Film Studio. With the possibility of numerous specializations student can train themselves in their desired field of motion picture. Motion Picture Art MA Program THE PROGRAM IS DESIGNED FOR INDIVIDUALS WHO: …are attracted to motion picture art, who are creative persons with a good visual and technical sense, who have a stereoscopic vision, a sense of style and who are in touch with reality. Duration: 4 semesters Mode of study: Full-time/part time Language of instruction: English Admission requirements: Bachelor’s degree or above in any related field Intermediate command of English (e.g.: IELTS min 6.0) Portfolio of previous works ›› ›› ›› CAREER PROSPECTS: ›› independent motion picture artist ›› documentary filmmaker ›› designer of moving/digital content in arts and businesses ›› television program producer ›› animation designer 60 ›› screenwriter ›› editor ›› creative producer ›› cinematographer AVAILABLE SPECIALIZATIONS: ›› Motion picture – Directing ›› Motion picture – Writing-Producing ›› Motion picture – Editing ›› Motion picture – Animation Design ›› Motion picture - Creative Producer CORE SUBJECTS: Motion Picture Technologies (Cinematography, Theory and Practice of Editing); Sound Design, Documentary Filmmaking; Fiction Filmmaking; Media Design and Studies in Animation; Screenplay Writing and Dramaturgy; Production and Producing Skills; History and Theory of Motion Picture Art Head of program: Dr. Ádám Rozgonyi DLA – Associate professor, Film director, Screenwriter CURRENT ACADEMIC STAFF MEMBERS INCLUDE: ›› Géza Bereményi – Honorary Professor, ›› ›› ›› ›› ›› ›› writer, screenwriter, film director, Laureate of the Kossuth, Balázs Béla, and József Attila Awards and the Prima Primissima Prize Ádám Born DLA – Associate Professor, Balázs Béla Award-winning director, Laureate of the Pulitzer Memorial Prize Áron Gauder – Associate Professor, Balázs Béla Award-winning animator and film director Péter Gárdos – Associate Professor, Balázs Béla Award-winning film director, writer Buda Gulyás – Balázs Béla Award-winning HSC cinematographer Szabolcs Hajdu – Balázs Béla Awardwinning film director Sándor Kardos – Honorary Professor, Kossuth and Balázs Béla Award-winning HSC cinematographer, director ›› Mari Miklós – Associate Professor, Balázs Béla Award-winning HSE film editor ›› Dr. habil György Molnár DLA – Honorary ›› ›› ›› ›› ›› ›› ›› ›› Professor, Balázs Béla Award-winning director, Laureate of the Merited Artist Award Dr. Éva M Tóth DLA – Professor, animation director, Laureate of the Balázs BélaAward Dr. Ádám Rozgonyi DLA – Associate Professor, film director, screenwriter Gábor Szabó DLA – Professor, Balázs Béla Award-winning HSC cinematographer, director, Laureate of the Merited Artist Award Márk Selján DLA – 3D designer artist Gábor Ulrich – Balázs Béla Prize-winning animated film director Igor Bóka – 3D designer artist András Salamon DLA – Balázs Béla Award-winning director, screenwriter György Radnai – Producer MOTION PICTURE ART Cinematic approach is increasingly defined by new technologies and the type of creative thinking that comes with it, which is present in artistic and business life as well as in professional filmmaking and content creation. PARTNERS: Vision Team, Origo Film Studio, MTVA (Media Support and Asset Management Fund) QUALIFICATION AS SPECIFIED IN THE DIPLOMA: Motion Picture Artist (including name of specialization) “Every camera angle involves a moral decision.” Jean-Luc Godard 61 THE SPECIAL PERSPECTIVE OF OUR SCHOOL – NOT JUST A DIPLOMA, BUT A PROFESSION! The film profession has entered a period of transition. We are witnessing the decline of the traditional film and television cinematography profession as we have known it. We see our images appear on an ever-expanding variety of silver screens, monitors, displays and projector screens, while the final image springs forth from a growing number of interrelated visual fields. The speed of this process increases each and every year. Thus, we must not only ensure that students have excellent command of traditional technologies, but we must also enable them to keep pace with technologies as yet unknown, and to become a potential driving force behind this development. We train cinematographers who are as comfortable making a short feature as they are shooting their own news report, conceived. Recorded and edited on their own, via satellite as a private correspondent, or rising to the challenge when their supervisor asks them to create the intro for a brand new video game. PARTNERS THE THREE BENEFITS OF EFSB PROFESSIONALS IN AN ACTIVE STUDIO: It is the ORIGO Film Studio (www.origofilmgroup.com) in Budapest where our students shoot and have their cinematography practice. The teachers at EFSB are preeminent filmmakers who have earned their professional experience working on European and American movies and who are still active in their profession. ACCESS TO TOP LEVEL EQUIPMENT: Our students can also use the warehouses of ORIGO FILM STUDIO where the most modern lighting and grip equipment used by cinematographers all over the world is stored. MORE THAN JUST A DEGREE: Our students receive not only an arts education degree, but also a specific film related profession of their choice. Since they are trained by active professionals, they have excellent job opportunities in the film industry immediately upon graduation. We are looking forward to the applications of those who are interested in photography and film, who have good cooperative and interpersonal skills and a strong visual sense. “If I have a quality I’m proud of, it’s that as soon as I understand something, I can explain it to anyone, and have them understand it too. I have always loved teaching. My first memory about this is from around the age of eight or nine - the passengers of a sightseeing bus surrounded me to hear me ‘lecture’ on the basics of photography. DID YOU KNOW? Many successful Hollywood movies have been filmed in Hungary in recent years. Year Movie Director 2014 Hercules Brett Ratner 2013 A Good Day to Die Hard John Moore 2012 The Raven James McTeigue 2012 Bel Ami D. Donnellan, N. Ormerod 2011 In the Land of Blood and Honey Angelina Jolie 2011 The Borgias Neil Jordan 2011 The Eagle Kevin Mcdonald 2008 Hellboy II: The Golden Army Guillermo del Toro 2005 Munich Steven Spielberg 2001 Spy Game Tony Scott EUROPEAN FILM SCHOOL BUDAPEST TURIZMUS-MENEDZSMENT MESTERSZAK The new International Film School in the Heart of Europe MORE INFO: www.efsb.eu European Film School Budapest 62 CAMERAMAN STUDIES BA AND CINEMATOGRAPHY MA The most exciting aspect of this school to me is: that I got total freedom of action: I can start fresh, with teachers of my own selection, with a brand new curriculum, making the best of my several decades of film- and teaching experience.” Gábor Szabó, HSC, Head of European Film School Budapest, Cinematographer 63 INTENSIVE ENGLISH LANGUAGE PREPARATORY PROGRAM We offer English Language Courses for those students whose command of English is not good enough to be enrolled in our BA/MA programs. Basic knowledge of English is the minimum requirement. 300 HOURS COURSE Starting date: September and February each year Duration: 1 semester Admission requirements: ›› Completed secondary school studies ›› Basic command of English FOUNDATION SEMESTER FOR ART PROGRAMS BKF University offers a brand new professional preparatory program (from every February) for those applicants who wish to get enrolled in any of our English language art program. Students have the opportunity to join the desired 3-semester-long art BA programs every September. In other words, for those applicants who get admitted in February, the length of their studies will be 6+1 semesters. During this semester, students have the chance to learn the basic concepts and techniques, professional language, and also to familiarize themselves with the instructors and the atmosphere prior to the BA program.Business English PREPARATORY PROGRAMS Preparatory programs These programs are designed for people who would like to apply for our B.A. programs, but do not yet have the required level of English knowledge to start the chosen program. The English language courses will help you to improve your professional language skills in order to meet the level required for our degree programs. Starting date: February each year Duration: 1 semester Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: IELTS 5.0) ›› Portfolio of previous works (e.g.: IELTS 4.0) 600 HOURS COURSE Starting date: September each year Duration: 2 semesters Admission requirements: ›› Completed secondary school studies ›› Basic command of English (e.g.: IELTS 3.0) 64 65 Our foreign language program, developed in line with the guidelines of the Common European Framework, has also been accredited as an adult-training program. The wide range of possibilities includes general language courses, preparatory courses for general language exams, and language examinations for professional purposes, professional subjects in foreign languages and in-house accredited and international language exams. Making use of these opportunities, undergraduate students may successfully apply for Erasmus and other foreign exchange programs and internships abroad, while our graduates may acquire a proper command of at least two languages by the time they enter the labour market. State-of-the-art technologies including smart boards, digital and interactive course books and Web 2.0 software also play a key role at our language classes. LANGUAGE CLASSES ARE AN INTEGRAL PART OF THE CURRICULUM AT EACH DEGREE COURSE. GENERAL LANGUAGE COURSES INTERNATIONAL LANGUAGE EXAMINATION Besides offering language courses, BKF also operates as an off-site language exam centre where students can take the TOEIC exam, a respected international business communication exam which is highly valued by the corporate world. FOREIGN LANGUAGE COURSES In today’s globalized world, mastering a second language provides a competitive edge for young graduates. Therefore, it is of crucial importance for us to train professionals who are able to perform their job-related tasks in a second language, as well. Studying foreign languages is part of the curriculum at each degree program at BKF offering students the opportunity to choose from among 8 different languages. In addition, foreign students may also take part in Hungarian as a second language classes in order to foster their integration into local everyday life and to make the most of their stay in Hungary. The aim of the general language courses is to offer students the opportunity to start studying a new language, to reach at least a B2 level in the language they have already been studying and to be able to complete professional subjects in foreign languages. The members of foreign language classes are arranged in groups based on the result of their placement tests. Students can choose from plenty of languages, from Chinese to Spanish. SUBJECTS IN FOREIGN LANGUAGES The objective of these classes is to enable students to acquire professional knowledge in a second language and to master the professional foreign language skills of their future job, thus further improving their employment chances both in the national and international labour market. Apart from English, we offer these courses in German, French, Italian and Spanish as well on an as-needed basis. Foreign language courses 66 67 Dual study programs WHAT IS THE DUAL STUDY PROGRAM? WHAT DIFFERENCE DOES IT MAKE COMPARED TO REGULAR BA PROGRAMS? Starting with the 2014-2015 academic year, BKF offers dual study programs as part of its undergraduate business programs launched in cooperation with corporate partners. A dual study program is a specific type of undergraduate degree program with a massive load of workplace training. The main benefit comes from your employment by a company where you gain invaluable work experience during a 22-week-long internship. In addition to performing career-related professional tasks during your studies, you also earn a salary not only during the internship periods but also for the full length of the program. ›› Apply for the program of your choice ›› ›› HOW DO YOU BENEFIT FROM A DUAL STUDY PROGRAM? ›› You receive on-the-job experience at market leading companies. ›› You receive a salary from the company ›› ›› ›› ›› for the full length of your studies (both during the internship period and the academic year). During the internship period you become familiar with the overall operation of the company as well as the positions relating to your degree program. By gaining experience in various positions, you will be more prepared to choose the most suitable career for yourself. If you need to work to finance your studies, you do not have to find a student job. Instead, you can immediately start a professional career. You have a very good chance of getting a job offer on finishing your studies. By the time you graduate, you will secure a better position for yourself as a job-seeker since you will qualify as a graduate with more than 3 years of work experience. HOW TO APPLY? The application process consists of two parallel procedures. To gain admission to the dual study program you need to succeed at both procedures. However, in case you are only successful at the general admission procedure of BKF you can still complete the regular degree program you applied for at our university. (Be aware, that the information contained here 68 is not complete. Authorization procedure for the dual study programs of BKF is in progress, changes in the application procedure might occur.) within the framework of the general admission procedure. Check our website to figure out which partner companies are available for you to apply to within your chosen program. Select the one(s) you like and apply through the online application form. At the partner company a seperate admission procedure will be held. Following the application you will be notified in an e-mail regarding further details about the procedure and the date and time of your interview at the company. Companies participating in the Dual Degree Programs: Commerce and Marketing: Kit; Bock Bistro; Zenit Hotel Balaton Business Administration and Management: Origo Film Studios; Process Solutions; KMH Film Productions Tourism and Catering: Bock Bistro; Zenit Hotel Balaton Finance and Accounting: OTP Bank; Deloitte; Process Solutions ›› ›› ›› ›› SAME FOR ALL DUAL DEGREE PROGRAMS: Starting date: September and February each year Duration: 6+1 semesters Mode of study: Full time Structure of program: 26 weeks education, 22 weeks internship Language of instruction: English Admission requirements: ›› Completed secondary school studies ›› Intermediate command of English (e.g.: Hungarian cuisine while constantly renewing its underlying philosophy. The bistro made its way to the top 10 restaurants of the country the year it opened and it has been a Michelin Guide Recommended restaurant since 2007. Deloitte Audit and Consulting Ltd. Deloitte is one of the 4 largest professional services firms in the world, with its annual revnue of 32 billion USD it is part of the so called ’Big Four’. It has more than 200 000 employees in 17 countries. Deloitte Hungary with its 400 foreign and domestic experts provides high quality services in the fields of audit, tax, consulting, enterprise risk and financial advisory. KIT National Vocational Training Network The national network of KIT Limited offers practice-oriented accredited professional training and language programs based on its 40 years of experience in vocational education. The company has its own publishing house and operates as an accredited language examination centre. KMH Film Productions KMH Film was founded in 2003 by university students studying to be film directors and producer Ferenc Pusztai. Its portfolio contains feature films, short films, documentaries and more than 100 commercials made in cooperation with major Hungarian and international directors and agencies. In addition to film-making, KMH Film provides comprehensive pre-production, production and post-production services. segment of film-making from planning through production to post-production support, equipment rentals and financial services. Process Solutions Financial and Accounting Service Provider Ltd. Process Solutions Group is a dynamic and rapidly expanding independent accounting business delivering high-quality finance and accounting services in most countries across Europe. Their clientele primarily includes multinational companies such as Microsoft, BT, Nike, American Express, E.ON, and Marriott Hotels amongst many others. Waldorf-Catering Ltd. Waldor-Catering is one of Hungary’s most multifaceted party service companies operating in almost each and every segment of the catering industry. Since its foundation in 1997 it has catered for more than 5,000 events and worked for such prominent partners as L’Oréal, UniCredit Bank and the Canadian Chamber of Commerce. Zenit Hotel Balaton Zenit Hotel Balaton is a four-star wellness hotel offering unique gastronomic experience in its Bock Bistro restaurant boasting a recommended rating awarded by the Michelin Guide. OTP Bank The OTP Bank Group with over 12 million clients is the largest financial and insurance service provider in Hungary. Due to its intensive international expansion strategy it has become a dominant business actor in the Central Eastern European region and is present in 8 regional countries. In 2014 OTP was awarded the title of the most innovative bank of the year. IELTS min 5.5, TOEFL iBT min 61) CORPORATE PARTNERS Bock Bistro Bock Bistro is one of Hungary’s finest gourmet restaurants aiming at rethinking traditional Origo Film Studios Origo Film Group is one of the world’s largest film studio representing the best Hollywood standards and as Europe’s most modern studio it has hosted such popular productions as Hercules or Die Hard. It provides services in each 69 It is of high priority at BKF to encourage students to make use of available opportunities. At the same time, we also support those who need assistance to achieve their goals. BKF Academic Scholarship International students enrolled in our business and communication programs may be refunded the full amount of the tuition fee of the current semester provided they are amongst the top achievers in their field. BKF Foundation Scholarship All international students may apply for a scholarship of 1000 EUR each semester if their corrected credit index is 3.0 or higher. The applicant with the highest academic ranking in each degree program receives this scholarship. BKF-TATA Scholarship One of the world’s biggest technology provider companies, TATA Consultancy Services has entered into a long-term strategic cooperation with BKF offering a scholarship for one International Business BA student each semester. Selection is competitive and the scholarship amount is equal to the full tuition fee for one semester. BKF Creative Grant The Grant supports and rewards the most exciting and creative ideas, which are constructive and useful for the BKF community. In 2014 five students were awarded in topics such as the ’Prezi study group’ or the ’be more open-minded, be more international’ initiative. The winners received a grant covering their full tuition fee for two semseters. BKF Start-Up Program The Program awards innovative project plans by students that also create values. The winners are granted a maximum of HUF 1 million per project allocated for the implementation of the plan. In 2014 such creative ideas were awarded as the Nemundir online role playing game or the establishment of Réka Gottlieb’s own fashion label. Scholarships WE OFFER A GROWING NUMBER OF SCHOLARSHIPS AND GRANTS FOR OUR STUDENTS 70 71 The labor market is in need of professionals with international experience and an excellent command of second languages. Therefore, it is our priority to offer an increasing number of students the opportunity to take part in study programs and internships abroad within the framework of various grants and scholarships. In addition to our programs in English, we also take part in international programs, for instance the Erasmus exchange program to provide greater mobility sending our students to foreign institutions and receiving guest students from abroad so our students can get acquainted with different cultures, hone their knowledge of foreign languages and gain experience and collect wonderful memories. Furthermore, we also encourage students to take part in international competitions and debates, for example our students have won an international communications contest in Belgium and they have participated in various conferences in Portugal. PARTNER INSTITUTIONS Austria Study abroad opportunities 72 ›› Fachhochschule Salzburg GMBH ›› Fachhochschule St. Pölten GMBH Belgium ›› Artevelde University College Gent ›› Hogeschool PXL Bulgaria ›› American University In Bulgaria ›› Burgaski Svoboden Universitet ›› Free University of Varna ›› International University College ›› University of Forestry ›› Velikoturnovski Universitet Sv. Sv. Kiril I Metodii China ›› Beijing College of Politics and Law ›› Shanghai Finace University Croatia ›› Vern’ University Of Applied Sciences Czech Republic ›› Mendelova Zemedelská A Lesnická Univerzita V Brno ›› Univerzita Jana Amose Komenského Praha S.R.O. Denmark ›› IBA International Business Academy ›› The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation Estonia ›› Tartu Ülikool Finland ›› Tampereen Ammattikorkeakoulu France ›› Ecole Superieure D’Arts Et Médias De Caen/ Cherbourg ›› Ecole Superieure Des Beauxarts De Nimes (Fine Arts School Of Nimes ) ›› Efap - Ecole Francaise Des Attaches De Presse Et Des Professionels De La Communication ›› Icart – L’École Des Métiers De La Culture Et Du Commerce De L’Art (Paris) ›› Groupe Ecole Supérieure De Commerce De Troyes Germany ›› Hochschule Für Angewandte Wissenschaften Hamburg ›› Muthesius Kunsthochschule ›› Hochschule Mittweida ›› Fachhochschule Muenster ›› Stuttgart Media University Greece ›› Independent Science And Technology College ›› Technologiko Ekpedeftiko Idrima (T.E.I.) Of Athens Italy ›› Universita’ Degli Studi Di Firenze ›› Universita’ Degli Studi Di Padova ›› Universita’ Degli Studi Di Siena Latvia ›› Liepaja University ›› Lithuania ›› Vilniaus Universitetas ›› Luxembourg ›› Université Du Luxembourg Poland ›› Politechnika Gdanska ›› Wyższa Szkoła Zarządzania I Bankowości W Krakowie ›› Uniwersytet Im. Adama Mickiewicza W Poznaniu ›› Uniwersytet Szczecinski ›› Panstwowa Wyzsza Szkola Zawodowa We Wloclawku ›› Uniwersytet Ekonomiczny We Wroclawiu ›› The E.Geppert Academy Of Art And ›› Design In Wroclaw Portugal ›› Universidade De Aveiro ›› Instituto Politecnico De Lisboa ›› Ipam - The Marketing School ›› Universidade De Lisboa ›› Instituto Politecnico De Leiria ›› Esad - Escola Superior De Artes E Design ›› University Of Coimbra Romania ›› Babes -Bolyai University ›› Universitatea Sapientia Cluj-Napoca ›› Universitatea De Vest Din Timisoara Serbia ›› University Business Academy In Novi Sad STUDY ABROAD OPPORTUNITIES By expanding its international relations the main objective of BKF is to raise the standard of education, broaden its educational spectrum with internationally acclaimed programs and deepen academic and professional cooperation. We focus on three key areas: education, mobility of students and staff, and scientific cooperation. International Slovakia ›› Ekonomická Univerzita V Bratislave Slovenia ›› Visoka Šola Za Dizajn V Ljubljani Spain ›› Formatic Barna S.A. ›› Escuela De Arte Y Superior De Diseno ›› Esic Business & Marketing School ›› Escuela De Arte Y Superior De Diseno De Valencia ›› Universidad Europea Miguel De Cervantes ›› Universidad De Jaén ›› Universidad Rey Juan Carlos ›› University Of Valencia The Netherlands ›› Avans Hogeschool, University Of Applied Sciences ›› Hanzehogeschool Groningen ›› Windesheim University Of Applied Sciences Turkey ›› Cukurova Universitesi ›› Akdeniz Universitesi ›› Antalya International College Of Tourism ›› Istanbul Aydin University ›› Okan Universitesi ›› Ege Üniversitesi ›› Izmir Ekonomi Universitesi ›› Gebze Yüksek Teknoloji Enstitüsü ›› Selcuk Universitesi ›› Mersin Universitesi - Meu ›› Trakya Üniversitesi ›› Nuh Naci Yazgan University ›› Beykent University Istanbul ›› Meliksah Univeristy United States Of America ›› Ohio State University ›› Missouri State University Vietnam ›› Universit Y Of Social Sciences And Humanities Hanoi 73 BEFORE GRADUATION Career building starts on the first day upon entering higher education – in fact, upon choosing the institution. Our students take the first steps towards their future career on day one at BKF, making use of the wide range of possibilities we offer in order to ensure they have a competitive advantage when they enter the labour market. Career building is a many-faceted process, from selecting the appropriate optional subjects through joining the professional community at an early stage, to participating in skills development trainings, foreign language classes and exposure to foreign experience. The Career Centre of BKF offers permanent assistance to students through its training programs, counselling and other support services to help them with building a successful career path during their studies and after graduation. Career Building 74 We maintain close contact with the actors of the labour market and our graduate students to shape our career building program in accordance with their constant feedback. According to employers, the most important expectations recent graduates shall live up to include the following: willingness to work, communications skills, creative thinking, problem-solving skills, an aptitude for team work, independence, readiness to learn and of course proficiency in foreign languages. In line with this, BKF provides a host of excellent opportunities to help students meet the above requirements. MAJOR CAREER-RELATED SERVICES OF THE BKF CAREER CENTRE: ›› A series of trainings designed by the ›› ›› ›› ›› colleagues of the Career Centre to prepare students for the expectations of the labour market. Talent management workshops offering the opportunity for the in-depth study of specific fields such as media, marketing, economics, tourism and social sciences. Individual career counselling provided by trained experts at the Career Centre. Information exchange events, including the Day of Companies where students can meet the representatives of non-profit organizations, small- and medium-sized enterprises, multinational companies and banks. Career Wednesday, providing an opportunity to meet the HR consultants of CV-online.. AFTER GRADUATION CAREER BUILDING 36% OF OUR GRADUATES FIND A JOB DURING THEIR UNIVERSITY YEARS AND ANOTHER 55% FIND EMPLOYMENT WITHIN 3 MONTHS FOLLOWING THEIR GRADUATION. BKF offers further services to former students after graduation as well. We support their further studies at our master and postgraduate specialist training programs launched in a wide range of fields since continuous learning makes the most successful exerts. In addition, we also focus on giving constant support to recent graduates upon their entry in the labour market. We like to stay in close contact with our graduates, since on the basis of their experience we can make BKF a better place, a place that students dream of. Alumni website With the help of the website we can facilitate the progress of our foreign graduates flexibly, regardless of place and time, through job-seeking services, networking, on-line counselling, professional and cultural program listings, workshops and trainings. The alumni organization aims at strengthening the relationship between BKF and its foreign graduates, including our former ERASMUS students. 75 Internships In order to offer students a meaningful, fully efficient internship, we have started a Patron Program in the framework of which there is a professional mentor at each workplace helping students successfully perform their tasks. At BKF, gaining practical experience is much more than a compulsory internship in the last semester. As an organic part of their degree programs, students study in a practice-oriented spirit from the very first day. What fosters hands-on experience at BKF? ›› Practical classes – tasks performed in small ›› ›› ›› groups, project-based exercises simulating work situations. Professional groups – as members of the Student Marketing Team, the Student PR Team and our Talent Management Workshops, our students perform real jobs. TDK – Students may obtain academic and research project practice as a result of participating in the Students’ Scientific competition. The University Magazine and radio station (bkFM.hu) continously provide internship opportunities. ›› Student-teacher projects – Students with ›› entrepreneurial spirit may take part in the projects and research conducted by BKF lecturers. Series of professional public debates – Tourism Plus+, Alumni Club, Media Workshop Forum, Celeb PR, Tricks of Journalism Club. MAJOR PARTNERS PROVIDING WORK PLACEMENT IN RECENT YEARS ›› Accor-Pannonia Hotels Zrt. ›› AXA Insurence Ltd. ›› Axel Springer Hungary ›› Boscolo New York Palace Hotel ›› Coca-Cola Hungary ›› CEE Bankwatch Network ›› Dreher Breweries Ltd. ›› Egis Pharmaceutical Plc. ›› E.On Hungary ›› Erste Bank ›› Exxon Mobil ›› Four Seasons Hotel Gresham Palace ›› GE Hungary ›› Grey Worldwide Hungary ›› Habitat for Humanity Hungary ›› Heineken Hungary Ltd. ›› Intercontinental Budapest ›› K&H Bank (member of the KBC Group) ›› Kempinski Hotel Corvinus Budapest ›› L’oreál Hungary ›› Leo Burnett Advertising Agency ›› McCann Erickson Budapest ›› Mellow Mood Group ›› Mercedes-Benz Manufacturing, Hungary INTERNSHIPS 33% of our students have been offered a full-time job following the end of their internship Internship is an integral part of studies at BKF, where students may prepare for the expectations of the labour market in real work situations. At their places of employment they have the chance to network, which is indispensable in the labour market. Moreover, if they perform well, they may turn their work placement into a full-time job offer. ›› MKB Bank (member of the BayernLB Group) ›› MOL, Hungarian Oil and Gas Company ›› MTVA (Media Support and Asset) ›› Neckermann ›› Nestlé ›› Origo Film Studios ›› OTP Bank ›› PICS Telecom ›› PR Herald Communications Agency ›› Presston Public Relations Ltd. ›› PriceWaterHouseCoopers Auditing and Advisory Services ›› Procter&Gamble ›› Revision Marketing ›› Richter Gedeon Plc. ›› Robert Bosch Electronics Ltd. ›› Rtl Klub ›› Siemens ›› Sodexo Hungary Ltd. ›› Sony ›› Sopresso ›› Tata Consultancy Services ›› The Embassy of the United States of America ›› The Ministry of Foreign Affairs of Hungary ›› The Explorer Group ›› TUI Travel ›› UNICEF ›› Unicredit ›› Universal Music Group ›› Vodafone Hungary ›› Waberer’s International Ltd. ›› Walt Disney Hungary Ltd. 76 77 BKF IN THE RANKING LISTS OF HIGHER EDUCATION INSTITUTIONS BKF graduates find job placement within an average 2.1 months after graduation, which is the best figure of all Hungarian institutions. One third of graduates are hired full-time at the company where they completed their internship. Various national surveys rank BKF in the upper third of Hungarian higher education institutions and it is among the top few private institutions. 78% of BKF instructors possess advanced academic degrees (PhD and similar). The Communication and Arts Department of BKF is the largest of its kind in Hungary. Data shows that BKF communication students are the best students in this field in Hungary. According to the opinions of students of social sciences, BKF is number one in improving career opportunities and in facilitating the employment of students through its extensive relations with the labour market. BKF credentials According to the National Higher Education Ranking System, the Faculty of Tourism and Hospitality has risen very rapidly to become the runner-up among institutions offering programs in tourism. Students judged the International Business Economics program at BKF to be number one regarding the quality of the program, the standards of services and the institution’s extensive professional network. Rankings comparing services provided by the 10 leading Hungarian institutions for students in Business Economics and Management place BKF first in four categories. 78 79 1 2 3 Go to apply.bkf.hu to access our online application website. Sign up on the site in order to get your unique Applicant code. Log in and upload all the information and documents the site asks for. It is possible to abandon and continue the application process any time until the deadline. 4 We provide you with constant feedback regarding your application. If you fail to submit any of the application documents, our system will send you reminder e-mails. Once your application is complete and accepted, you will receive our Conditional Letter of Admission. 5 After receiving the Conditional Letter of Admission, you need to transfer the tuition fee of the first two semesters before the application deadline. After the reception of your tuition fee, your Final Letter of Admission will be issued. Those applicants who need VISA are asked to pay an additional 300 EUR for our VISA Assistance Package. This includes accomodation for the first month of the studies, health insurance for six months, and full legal assistance to advance a successful VISA interview. This fee is not refundable. 6 Please check the websites below for study visa and residence permit procedures: Ministry of Foreign Affairs – Hungary: www.mfa.gov.hu Office of Immigration and Nationality: www.bmbah.hu 7 In case you have further questions, please contact our International Office via e-mail (international@bkf.hu), Skype (bkf_international) or the phone 00 36 1 7665397. You can also find us on Facebook: BKF University Budapest HOW TO APPL How to apply To apply for our programs you need to take the following steps: ›› When applying to our Bachelor programs, our application site will ask for the following documents from you: 1. copy of your secondary school certificate/diploma with the final exam results 2. copy of the official translation of your secondary school certificate (if it is not in English or Hungarian) 3. copy of the photo-page(s) of your passport. Your passport needs to be valid for at least 6 months. 4. proof of payment of the 95 EUR application fee – please note that it is not refundable and must be paid via bank transfer ›› ›› ›› ›› Additionally, if you have an English language exam certificate, please enclose that to your application, too. (Minimum requirement: e.g. IELTS 5.5) WHO SHOULD YOU CONTACT IF YOU HAVE QUESTIONS BEFORE AND AFTER YOUR ARRIVAL? The staff of our International Directorate is committed to doing their best to assist you in solving all problems you might encounter before your arrival and during your studies at BKF. We are determined to enhance your future success to the greatest extent possible. You can contact us at: international@bkf.hu APPLICATION DEADLINES Period Early bird 10% off Final 80 Origin September intake February intake EU, EEA, Turkey 30th of June 15th of November non-EU 30th of May 15th of October EU, EEA, Turkey 31th of July 5th of January non-EU 30th of June 30th of November 81 Because Hungary welcomes everyone! It has always been this way, and always will. Hungarians delight in having guests in their country, and that includes you! The mix of young and old, foreigner and local is what moves Hungary forward. Discover for yourself why being part of it is so special! Tranquil plains, picturesque mountains? Curative waters and baths? Hungary has these and more, with a diversely beautiful landscape and renowned centers for wellness. A millennium of cultural heritage or the latest designer art clothes? Here you can check out both! Classical and modern can be experienced in music, architecture, cuisine, or entertainment. And that’s not all! Thanks to the mixture of genes, knowledge and education, Hungary has brought great academic talents to the world. There’s something for everyone. Come and see what there is for you! DID YOU KNOW? Some Hungarian inventions and inventors famous over the world Microsoft Word and Excel – Károly Simonyi Safety matches – János Irinyi Rubik’s cube – Ernő Rubik Ballpoint pen – László József Bíró Dynamo – Jedlik Ányos Helicopter – Oszkár Asboth Vitamin C – Albert Szent-Györgyi ›› ›› ›› ›› ›› ›› ›› WHY BUDAPEST? A strong black espresso or a white chocolate coffee with cinnamon, or perhaps even a crème caramel macchiato? Something sweet and hot, strong but mild at the same time, something you want to remember, though it’s quite hard to define. This could be Budapest if it were a coffee. It leaves everyone with a different impression. With its diversity, you can find a place for culture, fun, history, education, or relaxation. And as a sparkling “UniverCity,” it’s full of students from all around the world, with a constantly sizzling nightlife. The city stretches along both sides of the Danube, representing the many faces of the Hungarian capital. There’s the historic Buda 82 side, with its castle district, Turkish baths, Roman ruins, medieval alleys, caves and countless green areas spread out among the hills. On the other side, it’s Pest with its ever changing promenades, stores, restaurants, bars and bubbling cultural life. Come and a have a sip for yourself! So what does Budapest taste like to you? THE HUNGARIAN HIGHER EDUCATION SYSTEM The quality of Hungarian education is famous in Europe and there are many foreign students who come to the country to study, pick up new skills or improve their language proficiency. The educational system in Hungary is multilevel, and there are more and more opportunities to study. During the past few decades, it has become a most convenient choice for international students to pursue their studies in Hungary. In any given year, nearly 10,000 foreign students reside in the country participating in study programs offered in foreign languages. According to a recent survey carried out by the Academic Cooperation Association (ACA), in terms of study programs provided in English, Hungary is the sixth most popular destination in Europe. Hungary has been taking part in the Bologna Process since 1999, whose most important goal is the creation of the European Higher Education Area. Therefore, the bachelor’s, master’s, and doctoral degrees granted by Hungarian higher education institutions (HEIs) can easily be recognized in all European Union countries as well as vice versa. Source: www.campushungary.eu ECTS CREDIT SYSTEM The workload of students in higher education in Hungary is expressed in terms of ECTS credits. ECTS, the European Credit Transfer System, is the most widely known credit transfer and accumulation system in Europe. ECTS credits are a value allocated to course units to describe the student workload required to complete them. They reflect the quantity of work each module requires in relation to the total quantity of work required to complete a full year of academic study at the institution, that is, lectures, practical work, seminars, private work - in the laboratory, library or at home - and examinations or other assessment activities. ECTS credits are also allocated to work placements and to thesis preparation when these activities form part of the regular program of study at both the home and host institutions. ECTS credits are allocated to modules and are awarded to students who successfully complete those modules by passing the examinations or other assessments. INFORMATION ABOUT BUDAPEST AND HUNGARY Information about Budapest and Hungary WHY HUNGARY? In ECTS, 60 credits represent one year of study (in terms of workload); normally 30 credits are given for six months (a semester). Each ECTS credit represents 28 hours of work. DID YOU KNOW? Numerous Nobel Prizes have been awarded for the achievements of preeminent Hungarians or persons of Hungarian origin. YearName 1905 Fülöp Lénárd 1914 Róbert Bárány 1925 Richárd Zsigmondy 1937 Albert Szent-Györgyi 1943 György Hevesy 1961 György Békésy 1963 Jenő Wigner 1971 Dénes Gábor 1976 Daniel Carleton Gajdusek 1976 Milton Friedman 1986 Elie Wiesel 1986 János Polányi 1994 János Harsányi 1994 György Oláh 2002 Imre Kertész 2004 Ferenc Herskó Field Physics Medicine Chemistry Medicine Chemistry Medicine Physics (joint award) Physics Medicine (joint award) Economic Sciences Peace Chemistry (joint award) Economic Sciences (joint award) Chemistry Literature Chemistry (joint award) 83 BEFORE COMING TO HUNGARY Student Visa EU and EEA (European Economic Area = EU + Norway, Iceland, Liechtenstein) citizens do not need to hold a student visa to enter Hungary. Non-EEA citizens must have a valid student visa to study in Hungary. We highly recommend all applicants to study carefully the current legislation concerning the visa and the residence permit at the Hungarian Embassy or Consulate in their home country. You can find further information on visa regulations and the list of embassies and consulates on: http://www.mfa.gov.hu/kum/en/bal ›› ›› EVERYDAY LIVING IN HUNGARY Residence Permit Non-EEA citizens need to apply for the residence permit together with the visa application before arrival in Hungary. For further information about the relevant legislation in Hungary, you should visit the website of the Office of Immigration and Nationality at: www.bmbah.hu 84 Health care, Insurance Travel insurance policies taken out abroad cover the cost of the first, and only the first treatment in Hungary and you need to provide the appropriate documents from your home insruance company. In all other cases, the cost of medical treatment must be settled at the rate set by the medical institution. The institution determines which credit cards are accepted for this purpose. Therefore, all non-EEA students are strongly advised to insure themselves in their home countries before coming to Hungary or apply for Medicover Membership offered by BKF as part of the visa assistance package. Students from EEA member countries should apply for a European Health Insurance Card (EHIC) in EVERYDAY LIVING IN HUNGARY Everyday living in Hungary their home countries to receive basic health care as well as check whether their home health care insurance is valid in Hungary, if required Medicover Membership is also available for them. living is to rent an apartment. This is the most significant single expense in your budget, and the final amount will vary depending on the accommodation of your choice. Medicover health insurance at BKF In cooperation with Medicover Clinic we offer a special, reasonably priced health insurance for our foreign students. Medicover Membership provides unlimited access to medical professionals in nearly 30 medical specialities and heatlh services, such as complete diagnostics, dentistry, health centers, hospital care, emergency hot-line, pharmacy benefit, network partners and health club membership. This insurance package is planned for longterm students with the minimum payment of six months and it costs 36,150 HUF (120 EUR) per half year. For non-EEA students the insurance package is available as part of our visa assistance package, while students from EEA member countries can apply for it at the International Office upon arrival and receive the memebrship card within a couple of days. Rental fee of a one-bedroom flat per month (utilities not included): Emergency and ambulance services are free of charge in cases requiring immediate medical attention. All other medical treatment is regulated by international treaties. WHILE IN HUNGARY ›› 250-400 EUR/person/month Rental fee of a two-bedroom apartment: ›› 250 -350 EUR/person/month Youth-hostel (utilities included): 140-150 EUR/person/month ›› To give you a rough idea about monthly living costs, see the following list of average prices in Budapest in EUR. The prices in this guide depend on the exchange rate. ›› local transport/month: 12 EUR ›› bus ticket: 1.2 EUR ›› 1 loaf of bread: 0.6-1.5 EUR ›› 1 liter of milk: 0.6-1 EUR ›› 1 cup of espresso: 1 EUR ›› 1 bottle of beer: 0.6-1.5 EUR ›› 1 bottle of wine: 2-10 EUR ›› eating out: 6-15 EUR ›› cinema ticket: 4-6 EUR Cost of Living, Accommodation An amount of approximately 100,000-150,000 HUF (380-550 EUR) is needed monthly to cover the costs of living in Budapest. This sum includes rent, grocery, food, personal hygiene, local transport, telephone bills and other expenses apart from the tuition fee. BKF does not have its own dormitory, but there are several other options for accommodation. BKF’s contracted partner offers easily affordable rooms and a convenient form of 85 EDUCATIONAL FACILITIES NAGY LAJOS CAMPUS RÓZSA CAMPUS The central educational facility of the University, with its modern circular building which opened in 2006, is a unique complex compared with the premises of Hungarian higher education institutions. The two buildings of the central campus are located in a green environment. Lectures are held in the two vast lecture theatres of the circular building, each with a capacity of 300 persons, and the two smaller lecture halls of the main building. In addition, our facilities include 21 small and medium-sized seminar rooms with state-of-the-art educational technology and we also boast 9 rooms equipped for IT courses. The circular building houses the central library of the University, offering not only books for loan but also a reading room, internet access, photocopying, printing and scanning services. Student work and learning at the University is facilitated by unrestricted access to a WiFi network covering the complete area of the campus, and a number of computer work stations scattered around the buildings. The canteen serves both hot and cold food, and there are vending machines for drinks and snacks. The editorial office of BKF newspaper and bkFM online radio are also situated on this campus. Depending on the weather, students can take a relaxing break in the gardens or play table soccer in the canteen. For those arriving by car, parking spaces are situated right in front of the building, but access is also easy by public transport, as the campus is in walking distance to one of the biggest hubs in Budapest, served by metro and suburban railway line, and numerous buses and trams. Our building in Rózsa street campus is the home of the Institute of Applied Arts, equipped with workshops and specialized classrooms meeting the requirements of training in the arts, such as a photo studio and laboratory, a camera operator studio, specialized animation classrooms and cutting rooms. 1148 Budapest, Nagy Lajos király útja 1–9. ROTTENBILLER CAMPUS BKF CAMPUSES BKF Campuses 1077 Budapest, Rózsa utca 4–6. The workshop of the graphic arts professional group is equipped with tools for manual and digital screen printing, etching and lithography. The glass wall of the studios offer people passing by a glimpse of the artists at work. The equipment – such as looms, electronic kilns, etching presses, industrial sewing machines and 150 high-performance Macintosh computers – needed for the art programs are also housed inside these creative spaces. The building has several rooms and open spaces, where exhibitions, workshops and lectures can be held for the programs of the Institute of Applied Arts. In the assembly hall computer stations offer students free access to internet services but most parts of the building are also covered by a wireless network. The art library is also located here, offering books for loan, a quiet reading room, printing, photocopying and scanning facilities. 1077 Budapest, Rottenbiller utca 17-19. The institute of Media Arts moved to its new building in September, 2014. Sound studio, editing rooms, special television and computer laboratories, screening rooms are situated in the building. Also located here is a rarity in Hungary, the Leonar3Do lab, as well, in which students may work in real space and time with the help of computers equipped with 3D configuration. Students studying at motion picture art programs have the opportunity to work with the professional ISIS (Infinitely Scalable Intelligent Storage) editing software. The art buildings have easy access due to their location between to major transport hubs, Blaha Lujza square and Keleti Railway Station, both linked by metro, buses and trams. 86 87 STUDENT LIFE AT BKF MENTOR PROGRAM, WELCOME WEEKEND, FRESHMAN BALL AND LOTS MORE Student life at BKF We are building a creative community. Creativity is our hallmark, the core value that inspires and guides every step on our way. It is the driving force behind protecting students’ interests, it is the principle that underlies each proposal we forward to the leaders of BKF and it is present when we foster the development of the internal communication of the institution. It is against this backdrop that we deal with social and foreign issues and enhance an active sports and cultural life. And it is certainly embodied in each event that we organize. We represent the idea of creativity in our radio programs, articles, short films and charities. We try to come up with ideas and launch events that are above the high threshold of BKF’s unique community thus breaking news of the most important developments relating to public life, studies and career-building. At BKF you have loads of opportunities: you can join the staff of bkFM online radio to put yourself to the test as an anchor or DJ, you can work for our monthly Newspaper, you can become part of our international team, the ESN BKF. You can also choose to assist the events organized by the school by joining the Student Marketing Team or vote for NANO embracing students active in arts, and finally, you cannot miss the umbrella organization, the Student Union of BKF. ESN BKF – ERASMUS STUDENT NETWORK AT BKF Erasmus Student Network Hungary (ESN HUNGARY) exists to represent and support Erasmus and International societies (sections) in Higher Education Institutions around Hungary that welcome and support international exchange students coming to study in Hungary. (source: www.esn.hu) BKF joined ESN in 2010 with an aim to provide guidance to all international students studying at degree programs and students in the Erasmus exchange program. Within the framework of its mentor system, volunteer Hungarian students help their foreign peers in social, academic and practical integration in addition to organizing special cultural events and activities, such as film clubs or trips to various parts of the country. Don’t let things happen without you and don’t let your university years just go by. Become part of a team, network to make long-lasting contacts, gain experience, do something for the community and strengthen the value of your BKF diploma! Fruzsina Bodor President, Student Union 88 89 APPLY NOW TO RECEIVE OUR EARLY BIRD DISCOUNT! GO TO APPLY.BKF.HU NOW AS WE OFFER 10% DISCOUNT FOR BEING QUICK AND DETERMINED Submit all the necessary application documents and transfer the tuition fee by the deadlines listed below: Early bird application deadlines for programs starting in September: › For EU and Turkish citizens and citizens of EEA member countries: 30th June › For non-EU students: 30th May Early bird application deadlines for programs starting in February: › For EU and Turkish citizens and citizens of EEA member countries: 15th November › For non-EU students: 15th October 90 91 INSPIRED BY CREATIVITY Address: H-1148 Budapest, Nagy Lajos király útja 1-9. Phone: 00 36 1 766 53 97 Skype: bkf_university E-mail: international@bkf.hu Web: www.bkf.hu/en Facebook: BKFUniversityBudapest 92 www.bkf.hu/en