DJ WHOO JAE MILLZ DJ VLAD

Transcription

DJ WHOO JAE MILLZ DJ VLAD
BACK 2 SCHOOL FASHIONS
MIXTAPE REVIEWS
COLLECTOR’S
E D I T I O N
Re-Defining The Mixtape Game
DJ WHOO
KID
G-UNIT’S GENERAL
ADDS $TREET VALUE
TO THE GAME
JAE MILLZ
POPS OFF A
MILLION ROUNDS
VOLUME 1 ISSUE 2
DJ VLAD
THE BUTCHER
CUTS IT UP
PLUS:
CONRAD DIMANCHE
XAVIER AEON
HAWK
>DJ WHOO KID
On the cover and this page: (“Street Value” Pg. 44)
Photographed Exclusively for Mixtape Magazine
by RON WEXLER
FEATURES
44 DJ WHOO
$TREET VALUE
CONTENT VOL.1 ISSUE 2
KID
G-Unit General or G-Unit Soldier? Crown the kid king if you call him anything.
DJ Whoo Kid in his most upfront story to date alerts the game about his strategy
and formula for worldwide, not just domestic success.
By Kay Konnect
70
Xavier Aeon
Rhythm and Blues new
boy wonder from the CT,
Connecticut to be exact,
explains in an uncut manner
the difference between a
typical artist and one with
an edge. Shaken with a
Hip Hop feel, Xavier Aeon
exposes his sharpness.
By Isegoria
6
74 DJ VLAD
THE BUTCHER
80
Mix it up. Blend it up.
Whatever you do, make
sure to cut it up. DJ Vlad
“The Butcher” slices the
mixtape game in half with
exclusive compilations from
the
east-south-mid-west.
DJ Vlad’s story plugs the
world to his sword-like
approach in the game.
Jae Millz, the lyrical sharpshooter steps to the streets
in a Mixtape Magazine
exclusive. He drops bullets
regarding his demeanor and
operation in the mixtape rap
world. Ready as ever, Jae
Millz pops off a million
rounds easily.
By Suvadip Bose
Jae Millz
By Kay Konnect
www.mixtapemag.com
COLUMNS
CONTENT VOL.1 ISSUE 2
Awesome 2: Beauty and
Beats
26
Special K and Teddy Ted mix beats and beauty
with the world renowned femme fatale DJ Eque.
DEPARTMENTS
16
Editor’s Letter
18
Feedback
Champ in the Ring of Kings, Mixtape Magazine
battles it out with their second hit issue.
This month’s featured mixtape: A Tribute Mixtape
To Big Pun “The Punisher” by DJ Suss One.
Corporate America
Profiting on Urban
Community:
20
An inside look at those profiting from minorities
being held in prison…
32
Executive On The Run
34
Industry Profiles
52
MixTech
56
Reviews
66
West to East
84
The DJ Vault Pt. 2
87
Back 2 School Fashions
Conrad Dimanche, Senior Director of A&R for
Bad Boy Entertainment, runs down the daily
grind of an executive in charge.
Gadgets, gadgets, and more gadgets! Peep our
exclusive Back 2 School technology section.
Industry professionals step into the ring to
access the latest mixtapes, albums, and DVDs
on the streets.
Reputable DJs nationwide report the top 5 songs
and local talent on their play list.
Open the vault. Take a glimpse at DJ hot
flashes!
>DJ VLAD
On this page: (“DJ VLAD” Pg. 74)
Photographed Exclusively for Mixtape Magazine
by RON WEXLER
Mixtape Magazine walks the corridors of autumn
with the hottest gear wear.
11
p l a n
v
o
l
u
m
B
e
1
Founder, Publisher and
CEO
Luigi Agostini
Co-Founder and CFO
Richard “Ricstar” DelGiudice
Editor-In-Chief
Karen “Kay Konnect” Hudson
Art Director
Max Lora
Music Editors
plan B
Staff Photographer
Ron Wexler
Contributing Photographer
Felix Natal Jr.
Fashion Director
Damarko GianCarlo
Marketing & Circulation
Management
E. Entertainment Group
and Publishing
Street Team Management
Rissa Entertainment &
Promotions
Contributing Writers
Suvadip Bose, Charles Hairston,
Dave House, Lindsay Whitney,
Special K & Teddy Ted, J. Daspin,
Isegoria, Frankie Boy, Joshua
Stalsworth, Urban Connects
Editorial and Advertising Information
244 Fifth Avenue, Suite 2371
New York, NY 10001-7604
TEL: (212) 340-1999
EMAIL: info@mixtapemag.com
WEB: www.mixtapemag.com
All content of this publication and subsidiary web site content,
including photographs, images, and illustrations are the exclusive
property of E. Entertainment Group & Publishing/Mixtape
Magazine, LLC and its contributors. Therefore, any reproduction
in content without the express written consent of E. Entertainment
Group & Publishing/Mixtape Magazine, LLC is strictly prohibited. E.
Entertainment Group & Publishing/Mixtape Magazine, LLC reserves
the right to edit or refuse all material and listing submissions and it is
not responsible for errors, edits and or omissions. E. Entertainment
Group & Publishing/Mixtape Magazine, LLC assumes no liability
for, nor endorses any products or services advertised herein.
© 2004
E. Entertainment Group & Publishing/
Mixtape Magazine, LLC
All RIGHTS RESERVED
EDITOR’SLETTER
CHAMP IN THE RING OF KINGS...
Armed with the leather rounded weapons, the glove pen and glove pad, Mixtape Magazine made it through
the first round issue without any life threatening injuries. We are just happy to be here yanno! The first
stage of the magazine brawl was bagged and hemmed up like an underground fighter snatching up a
champ. We fought to get a buzz, and my goodness did we punch the living daylights out of the mixtape
media scene. The little six by four glossy magazines with palm trees and spring breeze on the cover, snuck
in the game dominated by big boy publications like a thief jamming off “Thief’s Theme” by Nas. Mixtape
Magazine virtually sat alongside the big boys in the VIP ring side section without any fear. Is this seat
taken? Whether it is or not, Mixtape Magazine is in the building. Knuckle up before you get knocked out!
Rewind and Review... Miami, Florida Memorial Day was memorable, and the high-time temperature
was boiling point blank. The fact that The Bottom’s hottest DJs Khaled, Irie, Epps, and EFN graced our
first cover in a sheer and positive union proves how much Mixtape Magazine respects and recognizes the
hustle and success of the dirty south.
With praise out the way, set on deck, Mixtape Magazine is proud to note the vision of our second
focus.
Leaning Forward... Without second-guesses, the hottest commodity holding down Mixtape
Magazine’s second issue is: beat bang and remix please!!! DJ Whoo Kid, the music movement master.
Second Issue Installment... Touch bases with sharp-shooter rapper Jae Millz. Profile with new
profile producer R-LES and unsigned profile rap artist Hawk. Mix the party scene up with DJ Tafari. Get
social with key promoter Medina Styles while getting familiar with sultry R&B star Xavier Aeon.
Staff writers The Legendary Awesome II catch up with femme fatale DJ Eque to converse about her
position as a female disc jockey. DJ Vlad brings the east, mid, and west coasts together with his themed
mixtapes. Conrad Dimanche, our comrade and Senior Director of A&R over at Bad Boy Entertainment
plugs the game to his role as a major executive on the run. Networking crew Urban Connects preps cats
about The 7 Industry Sins to stay clear from.
Peep our mixtape and feature album reviews. Preview our MixTech special on the latest and
hottest gadgets to complete the hip hop image.
Mixtape Magazine would like to introduce our new Fashion Director, Damarko. Flip through our
fashion styling and hood profiling section. Check out all the industry folks Mixtape Magazine rallied to
welcome in the autumn season. Big shout out to Babs, Ness, Gloria Velez, Paul Cain, Peedie Crack, Nicole
Ray, Lazy K, Akon, Joe Buddens, and all who came out to the shoot. History!
Mixtape Magazine would also like to send a special shout-out to Blackhand Entertainment’s own
Grafh, who blessed our first issue. He successfully inked a deal with The Roc army. Congrats also goes
out to the PaperBoyz who signed an exclusive recording agreement with NextSelection Lifestyle Group.
Mixtape Magazine continuously aims to thank our supporters. We could not have moved in
this deadline-driven magazine game so slick without you all plural. Grassroots marketing is Mixtape
Magazine’s tool for success.
Mixtape Magazine is a small team with big dreams. Build with us. Grow with us. Do remember
that We Break Artist By Words.
Please note: because of the size of our magazine, articles and artist stories have to be short and concise.
For full coverage visit our website at www.mixtapemag.com!
Signed, Sealed and Delivered By,
Kay Konnect
Editor-in-Chief
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FEEDBACK
Let me start by saying that Big Pun is one
up my fav lyricists, right up there with KRS
ONE… Overall DJ Suss One made an
impressive mix of Big Puns hits, that really
makes the mixtape worthy of being called
a TRIBUTE TO BIG PUN. I recommend
anyone to go pick this tape up. The tracks
are really quite impressive; right from
track one, with smooth transitions, and
impressive cuts. Not too many shout outs
on the mix tape (I really hate “DJ Clue’s”
shutouts for ex.) DJ Suss One takes it way
back on track 14… with a striking blend
of old school and new school, with many
more mixtures that will leave you grooving
from start to end.
DJ Golden Groove
A Tribute Mixtape To Big Pun “The
Punisher” By DJ SUSS ONE
DJ Suss One hit the nail on the head with
this tribute album. Every track shows the
lyrical prowess of the one and only Big
Pun. From “Dream Shatterer” to “Punish
Me,” Suss One takes every verse Pun ever
ripped it on (by rhyming multiple times in
between bars on numerous tracks), and
mixes it in, with clean cuts and blends.
This is a true tribute to the greatest Latin
rapper, and one of the greatest emcees
of all time. You can’t listen to this album
without realizing that Pun was supreme:
“Ay-yo | shatter dreams like Jordan, assault
and batter your team | Your squadron’ll
be barred from rap like Adam & Eve from
the garden | I’m carvin’ my initials on your
forehead | So every night before bed you
see the “BP” shine off the board head.”
Jonathan Malavé
Rochester, NY
DROP US A LINE...
Write us on
either your favorite or least favorite mixtape.
Please include your Full Name, Address,
and Phone Number. Mixtape Magazine
reserves the right to edit feedback for clarity
and/or word count.
18
Hoboken, NJ
This mixtape suffers from the ailment
plaguing most of its kind – excessive noise
from the host DJ. The focus on this tape
is mostly Pun’s lyrics – as it should be.
Most of the cut and pastes are either his
album highlights or one of his MANY guest
appearances. One of my favorites was
the effortless blend of “Dream Shatterer,”
Suss One was able to go back and forth
between the original instrumental and the
one found on the LP. Some of his blends
with “How We Roll” aren’t as up to par
and border on the annoying side. Most if
not all of these cuts you will find on Pun’s
Endangered Species album or his first two
CD’s. There is nothing brilliant about this
mixtape and most of the songs in their
entirety can be fou nd elsewhere. The
blend of “Dream Shatterer” isn’t worth
copping this mix. Do yourself a favor and
go out and buy the albums.
Jose Gonzalez
New York, NY
By Mail:
Mixtape Magazine
Attn: FeedBack
244 Fifth Ave., Suite 2371
New York, NY 10001-7604
By E-mail:
feedback@mixtapemag.com
www.mixtapemag.com
Corporate America Profiting
On Urban Community:
An inside look at those profiting on minorities being held in prison.
By Charles Hairston
Crime doesn’t pay! Or does it? The prison population is
at an all time high climbing well over the two million mark.
And despite Spanish and African American’s only making
up a combined 25% of American population according
to 2000 U.S. Census Bureau Population by Race, they
are registering close to 70% of those in prison. Not to
mention that they make up close to 80% of those who
return to prison for a second bid (U.S. Department of
Justice Bureau of Prison Statistics, 2003).
For the past several years there have been several firms
profiting from the majority-dominated prisons. SodexhoMarriot Services, Lockheed Martin, and Corrections
Corporations of America (CCA) have been making
substantial profits for the past couple years. For an
example, CCA, which is a publicly-traded company,
generated $202.8 million in net cash from operating
activities for the year ended December 31, 2003,
compared with $101.4 million for the same period in
the prior year and $92.8 million in 2001 (Corrections
Corporations of America Annual Report, 2003).
Unfortunately, the equation seems to be working against
the urban community. The more individuals incarcerated,
the greater the percentage of minorities makes up these
numbers; consequently, yielding substantial profits for
corporate America.
20
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1. Grinding Solely for the Dime
Point blank, do not enter the entertainment game if you are not willing to grind
tirelessly for free, because guess what? Chances are you are going to have to
do a host of grinds without a coin in the can before you see a dime back (and
that dime is not guaranteed). Chasing the dollar is a deadly industry sin! True,
many artists have gotten rich focusing on the dollars in their raps. However,
they had a raw and uncut game plan before the world witnessed their financial
results.
Advice: Money is attracted to heat like bees are attracted to honey. The
harder you grind, the more money will find its way into your pockets.
2. Moving in Slow Motion with a Premium Connect
Follow through is the key to additional business opportunities. If you receive
a message from a reputable industry professional from a major situation to
holler back, guess what you do without that ego that drapes you? Holler back
and advance on the potential opportunity. Do not let opportunities to shine slip
because of the idea that you can tread water alone.
Advice: Link, learn, and connect with people in the game. If not, you could
be missing the opportunity of a lifetime. Even if the phone conversation does
not guarantee a deal, it may lead to a connection that may prove vital to the
livelihood of your career. Slow motioning the business because you think you
can survive without premium connects will make you sink, not swim above the
game.
3. Running with an Ink of Certainty
By Urban Connects
Go ahead man! I dare you to lean back and think it is all gravy because your ink
has dried on a dough-driven deal with I Finally Got On Records. Yeah, I know
you have finally nailed the deal that you have been dying for since “DWYCK”
was rocking on regular rotation. However, do not get confident in a dream come
true deal of a lifetime. If so, next week you will be on the charts as another tax
write-off story.
Advice: Get off your high horse dreamer and make yourself a priority at
your label! Please note that your position aligns with twenty-two other acts
signed and confirmed. The game traditionally focuses on artists with platinum
potential. Make yourself that next potential by creating an image and sound
that will last.
A
pproach the bright walkways of the entertainment game blindfolded and
you are sure to get lead down the wrong grim and dark alley. Approach
the dollar like a thief and sooner, if not later, you will get your mighty dollar
pawned like rare jewels in a jeweler’s district. To avoid the aforementioned
downfalls, Mixtape Magazine is here to advise cats eager to align with the game
of fame about the 7 Industry Sins to watch out for:
22
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4. Ignoring the Power of Branding
FYI, most artist rosters are lined up for the four time gold selling Rhythm and
Blues quartet, link the sexy model chick that the Chief Executive Officer of the
label put on for reasons other than talent, and the cat with knack. So, who is
the cat with knack? Homie that could be you!
www.mixtapemag.com
23
Advice: Show the labels that you want to win by grinding non-stop in the
studio so you can perfect your craft. Push out endless heat bangers. Promote
yourself on the streets to solidify a real buzz. Basically, force your label to
put you out as a credible artist by creating a demand for your material. That’s
the name of the game! Getting a deal is not the end of the journey, but the
beginning of the mission! Instead of putting down 30K of your advance on that
‘Lac, use it to bomb the streets... lets go!
5. Limiting Your Potentials
Don’t box yourself in a hole with one grind because you are trying to master
your hustle. That is an industry sin that will make you go somewhere up
nowhere fast. Who cares that you had aspirations to be the next Dr. Dre on the
boards since day one? In reality, you may be better at coordinating the studio
session than hitting the keys on the ASR-10.
Advice: Do not limit yourself. Possibly create artwork vital to your music
business operation so you can generate revenue to promote yourself or your
team. Get paper in as many ways as you see fit, without losing sight of your
strongest talents. If Andre Harrell would have stuck to rapping with Dr. Jekyll
and Mr. Hyde instead of running Uptown Records, we may never have had a
Bad Boy Records with key artists such as Puffy, Mary J. Blige, Biggie, etc….
The sky is the limit. You have to be able to adapt to survive.
6. Ignorance Eagle
Not educating yourself yet flying around the entertainment game like the
wisdom master is the deadliest sin of them all. There is nothing worse than a
person trying to succeed in a field they clearly do not understand. That is like
calling yourself an official MC, but ignorant to the works of The Treacherous
Three. How can you coin yourself the Chief Executive Officer of your own
independent record company, but can not separate the difference between a
LLC and an S-Corporation?
Advice: Become a student of the game. Fallback for once in your life and
learn from the Original Gangsters that already walked your path. When you go
to a concert, study the acts’ performance. Check out the stage props. Eye the
primary contact down to the color shoe laces of his or her kicks. Simply, pay
attention and observe the game that surrounds you.
7. Rejecting Advice
The last and possibly the most slept on sin of them all could only be rejecting
advice. Advice is our best teacher, even if all elements don’t apply to our given
situation.
Provided Are Words of Advice: Rely on yourself to succeed, remain
focused on your goals, give back to the unfortunate struggling to come up, and
stay clear of the 7 Industry Sins.
24
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Awesome 2:
What does EQ stand for?
DJ Eque:
When I was a 5 Percenter my name
was Equality. EQ is short for that.
Awesome 2:
So where are you from?
DJ Eque:
Houston, Texas.
Awesome 2:
What made you want to be a DJ?
DJ Eque:
I was away at college on a basketball
scholarship. I would go to parties,
and from that I just started to know
the college DJs.
I thought DJing
looked very interesting and wanted to
do it. That was about 90, 91, and DJ
Casanova was willing to teach me.
Awesome 2:
So were there any other female DJs at
that time?
DJ Eque:
Nah, back then there was never any
girls doing what I wanted to do. The
only girls DJs knew about were in New
York. They were like Jazzy Joyce and
Spinderella.
Awesome 2:
Who was the first DJ you ever heard
spin that made you say “damn that shit
is dope?”
B
eauty and Beats within Hip Hop’s perimeter makes a perfect marriage,
especially when the stick of dynamite dime packs enough energy and
innovation to move crowds from the domestic land of the United States to
over seas. DJ Eque, the pioneer DJ with a new school feel is respected by the
game because of her turntable and party popping skills. DJ Eque is embraced by
the fame because of her ability to balance beats and beauty simultaneously.
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DJ Eque:
Greg Street. Reg in Effect, he used to
DJ at Jamaica Jamaica. It is like one of
the oldest clubs in Houston. It went on
for like 20 years. Peter Parker too. I
looked up to Peter Parker. I was raised
on local acts. Local DJs were heroes.
The South always supported their own.
www.mixtapemag.com
Awesome 2:
I understand you left Texas to pursue
your career?
DJ Eque:
Yes. It got to a point where I had did all
rap radio but Hip Hop wasn’t as large in
Texas as it was on the east and west. I
really wanted to learn the music. There
was only soo much you could learn
in Houston, because you were soo
limited. I wanted to learn and do more.
I knew I had to make a decision. One
day I met these girls that were on tour
with the Geto Boys. They were called
the Geto Girls, Unique and Candice.
We hooked up and I recorded my first
album with the Geto Girls “My Man
Playing Tricks On Me.”
Awesome 2:
Then you moved on to radio?
DJ Eque:
Right, Poetess called me and said she
had an opportunity to do all female
hip hop show and wanted to put me
down. I was the only female DJ out
there working at the time. The show
was called the G- Spot and it was me,
Poetess, and the Lady of Rage on The
Beat. It lasted about a year.
Awesome 2:
Didn’t you DJ for the Soul Assassins
show?
DJ Eque:
Yes. The Soul Assassins show came
on right before the G-Spot on Friday
nights, but a lot of times The Beat
Junkies were on tour so they would ask
me to sub in for them.
Awesome 2:
You are also part of Clark Kent’s
Supermen Entertainment?
27
jingrs,
g,
D
n
i
n
a
v
e
i
be 10 ye sur v my
e
v
’
“I over ing, re of
que
for intain ng ca
JE
D
ma taki
and ily.”
fam
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www.mixtapemag.com
29
DJ Eque:
Yes I am. Clark used to invite me to
parties when he would come out to
L.A. One time I said “You need to put
me down with these parties.” He didn’t
know I wanted to DJ. He let me open
up for him at this Mariah Carey party. I
rocked it. P. Diddy and Andre was like
“Who is this girl” and I started doing
parties for them.
Awesome 2:
What is the hardest obstacle for female
DJs?
DJ Eque:
I feel like I always have to prove myself.
You can never relax. If one person
didn’t like what I did, that would kill my
spirit. I wanted everybody to love me.
Awesome 2:
What do you think is the difference
between a turn-tablist verses a party
DJ?
DJ Eque:
There are so many aspects of being
a DJ. When I first started, that’s what
I was doing, but I had a kid and that
wasn’t paying the bills. I mean there
are not too many people that can make
money with that. You have to do other
things like production and parties.
month, so that’s about 200 gigs a year.
I always say I am fortunate, and I also
feel I don’t work hard enough. I feel I
can work harder.
Awesome 2:
Who are some females you think got
it?
DJ Eque:
Lazy K, I think she is dope. Co Co
Chanelle, I love her. Cutting Kandy and
DJ Pam, she has been DJing for a while
and she is from the Bay Area.
Awesome 2:
You are in a documentary called
Mistress X about female DJs?
DJ Eque:
Yeah, so are the girls I just mentioned
and female DJs from around the world.
It is about the struggle and how we live
our lives. Some have kids and some
are married, single moms, etc.
Awesome 2:
So what’s the next step for you?
DJ Eque:
I am working on production, following in
my girl Co Co Chanelle’s footsteps. I
am also doing mixtapes.
Awesome 2:
How did you land the BET gig?
Awesome 2:
What kind of advice would you give a
DJ coming up?
DJ Eque:
I auditioned and I got it. Clark Kent also
put in a good word. I also auditioned
for this other show called Dance 360,
but they told me they wanted someone
not of color.
DJ Eque:
Just study the music and practice. If
you do those things everything else
will come. I’ve been DJing for over
10 years, maintaining, surviving, and
taking care of my family.
Awesome 2:
How many gigs do you do a year?
DJ Eque:
Well let’s say I do about 12 gigs a
30
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EXECUTIVE ON THE RUN
Bad Boy’s Senior Director of A&R and
Hip Hop 101 Executive Producer
CONRAD DIMANCHE
Mixtape Magazine:
What is the role of a Conrad Dimanche
over at Hip Hop’s most notorious label
Bad Boy Entertainment?
Mixtape Magazine:
Can you plug Mixtape Magazine to
some of the released albums that you
were behind the success of?
Conrad Dimanche:
I am the Senior Director of A&R for
Bad Boy Entertainment. For the
most part, I produce music albums,
not in the sense of a beat-maker,
but I produce music and make sure
everything comes out hot. I am a
music executive who has been in the
game for a while. I
have been working
for the last six years
at Bad Boy on over
fifteen releases plus
additional projects.
Conrad Dimanche:
Black Rob’s, Biggie’s Born Again
album, Puff’s Forever album, Carl
Thomas’ Emotional album, Mase’s
Double Up album, Loon’s album, The
Bad Boy II soundtrack, and I was the
Associate Executive Producer for
8Ball and MJG’s album.
Mixtape Magazine:
So you administer
projects?
Conrad Dimanche:
Yes, the sound.
The sound is what
I concentrate on now. Harve Pierre
was the Vice President of A&R and
he has moved on to run the company.
Puff and Harve are always involved in
the projects, but a lot lies on me.
By Kay Konnect
R
ecite the name Conrad Dimanche with as much
clarity as fresh clear water. “Rad” the tag that the
dynamic music industry often addresses him by
runs the music executive game with the same flame as
the Bad Boy foundation that he hails from. Rad, officially titled as the Senior
Director of A&R for Bad Boy Entertainment, pounds the talent in constant
development arena like the platinum selling albums that he has produced for
from a management perspective. Seated comfortably next to powerful gurus
P. Diddy and Harve Pierre, Mr. Conrad Dimanche takes Mixtape Magazine
through the days of a major executive on the run.
32
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Mixtape Magazine:
With a position such as your own I
know that you spend a lot of time
working constructively behind the
scenes. Why the interest to move
to the front?
Conrad Dimanche:
I just feel like there are so many cats
that just don’t know my day-to-day
responsibilities because I am working
in the studio. I would like to share that
with them.
www.mixtapemag.com
Mixtape Magazine:
As a music executive
on top of the game,
what do you look
for in producers?
What do you look
for in artists? How
do you distinguish
what is hot and what
is not?
Conrad Dimanche:
It is hard to articulate
that… It is really a feeling. The
hotness definitely comes from the
sound, but the hotness also comes
from the attitude and work ethic of the
artist. When I do find a lot of hot cats,
I find that some are assholes. And by
being an asshole, you are not going to
have longevity in this game. So what
I look for is definitely a great attitude
to start with, because I know cats that
are mediocre, yet I know exactly what
to tell them, and how to sit with them,
and make them hot. When it comes
to the sound, it is about originality and
uniqueness.
33
PROFILE: DJ
DJ Tafari: Circuit
Breaker
Secure the panel roof when DJ Tafari
lights the party premises. Turntables
heated up… there are only a few
cats on the social circuit that can
maneuver clubs.
Ever since DJ
Tafari smashed the New East, short
for New England, he has thrown
flame darts out. Simply, DJ Tafari
aims to motivate crowds the way fully
charged batteries pump products to
move. “I like to feel the atmosphere,
the energy, and just stretch out. Give
them something to tell their friends
about.”
Although DJ Tafari is a party DJ
newcomer, his freshness captivates
audiences. “I want them to know
that if Tafari is at a party, it’s gonna be
hot.” For the last two years, the cold
New England weather hasn’t stopped
DJ Tafari from sizzling. He has held
down the hottest clubs in Boston,
Massachusetts and yonder. To his
blessings, DJ Tafari has even rocked
crowds in Asia, showcasing his style
for the faithful in Japan.
In an industry where the power of
the dollar is questionable, DJ Tafari
proclaims that his genuine interest
is in the music. While other DJs are
sometimes motivated by the bottom
line and the fastest route to paper, DJ
Tafari lets the music dominate things.
“I’m not gonna play garbage because
it can make me some cash, I’m only
going to play what’s hot and that’s it.”
There is no question that DJ Tafari
puts his heart into each set. With a
wide range of knowledge, DJ Tafari
orchestrates his shows according to
the crowd. “If they’re feeling the dirty
dirty, I’ll hit them with it. I’m not afraid
to try new shit. I just go with it.”
“If they’re
feeling the
dirty dirty,
I’ll hit them
with it. I’m
not afraid
to try new
shit. I just
go with it.”
In conjunction with his party flair, DJ
Tafari has reached forward to operate
his own graphic design and digital
printing company.
e:
DJ Nam
ri
fa
a
T
34
Look out for huge party
mixtape releases from
DJ Tafari. In the works
is a massive twelve
tape box set. Log on:
www.djtafari.com
for
more info. However, the
best way to connect is to
cruise by one of his shows.
www.mixtapemag.com
35
“The streets are
what I know. I
grew up in the
hustle, and
that’s what I
am—a hustler.
My rhymes
speak the truth.”
PROFILE: ARTIST
Hawk: Hood’s Eye
View
“The streets are what I know. I grew
up in the hustle, and that’s what I
am—a hustler. My rhymes speak
the truth.” Indeed, rapper Hawk had
spent years engulfed in the struggle,
barely making ends meet while trying
to stay afloat in the face of street
adversity. “It makes my music what
it is, my experience is everything.”
Rising in the northeast culture of Hip
Hop and urban influences, Hawk took
in the experiences of his upbringing
and cultivated a flow that is both
ear-catching and mind-grabbing.
Although, the industry is flooded
with supposed hood figures and
street corner hustlers, the freshness
ame:
Artist N
w
Ha k
36
of Hawk’s lyrical content places him
on a pedestal among his peers, and
establishes his credibility in a game
that has seen its share of street
poets.
“I’m gonna make it happen, you
know, big things are gonna happen.”
Industry executives are saying the
same thing. “The buzz is definitely
out there,” notes Hawk confidently,
who really got his voice heard in
Miami by way of his unique and
powerful flow.
Though currently
unsigned, it should only be a matter
of time before Hawk makes a splash
somewhere near your radio. With the
growing number of industry hopefuls
out there, it has become increasingly
difficult to separate the pretenders
from the true cats. But with Hawk,
you know what you’re getting—a
fiery and creative lyricist who flows
with a sense of urgency, pushing
the card with stories about the hood
and the tribulations of a rough urban
upbringing.
For a cat straight out of the hustle,
Hawk has no anxiety over what the
industry has in store for him. “I know
I can perform, you know, I just feel
the situation and do my thing.” It
is this kind of confidence that has
really gotten some people in the rap
industry excited about the emergence
of Hawk. Undoubtedly, it will take
only a second before the game starts
to hear more from the once streetoriented rapper.
www.mixtapemag.com
www.mixtapemag.com
37
PROFILE: PRODUCER
R-LES: Electric
Rich in texture, R-Les, producer and
artist extraordinaire is not your typical
talent run of the mill. A premium
product of Harvard University, actually
let’s review that statement, a graduate
of Harvard University by the age of
nineteen years old, it’s almost given
that the gifted Ryan Leslie was
destined for success. “I left home
to be a surgeon by the age of 16,”
notes R-Les in confidence. His ability
to pioneer and lead is just another
check in the ballot box regarding RLes’ future.
Education married to a creative
mindset gave R-Les the drive to
pursue the royal music industry with
the same stroke of luck, and streak
of determination that he inherited
from Harvard. Now with life moving
at the speed of electric red lightning,
R-Les is tapping through the music
game with his keyboards and lyrics.
His first stab at the music structure
came after working with friend Corey
Williams also known as Latif, a
vocalist who went on to be signed
with the legendary Motown Records.
“After we won the Teen People talent
search, opportunities opened up,” RLes confides. “I went on to produce
four additional albums on the Motown
roster.”
Me” and “Relax Your Mind.” “Those were like my first real
releases” cheers R-Les.
As the resume stacks up like dollar bills, Ryan’s future
brightens. Producing the first single Hot2Nite for old
school Boston Rhythm and Blues group New Edition,
R-Les praises the new line of increased credit. He
notes that the work he has been getting over the last
two years has been remarkable. He has observed
some of the best producers from Puff to Younglord, and
clearly wants to cement his name like the mentioned.
However, the positive milestones that R-Les has faced
are only the start of an empire. He plans to drop
a solo album. He also is producing tracks for
rappers such as Ali Vegas and Corey Gunz,
which the world knows as Peter Gunz’s son
on Casablanca/Universal. With this kind of
fire, R-Les is too hot to stop. Presently he is
putting the finishing touches on his group
the PaperBoyz, under his company Next
Selection Lifestyle Group.
Presently, R-Les is the name
attributed to co-production on the
sexy-gal pop star Britney Spears
international remix album. The song
“The Answer” created a major buzz.
Recent work with P. Diddy has also
become a blessing for the Bad Boy
II official soundtrack. He produced
songs for hot-diva Beyonce Knowles,
“Keep Giving Your Love to Me,” and
slick street-rapper Loon, “Down For
ecent
pper: R up,
Eye Po
&B Gro
R
g
in
Resume
m
n for upco
Edition,
productio
ce; New
Britney
re Chan
,
tif
a
L
One Mo
,
aperBoyz nce, Ali Vegas,
P
,
n
o
o
L
eyo
Game, B e say more!
Spears,
need w
z…
n
u
G
ry
Co
“I left home to
be a surgeon by
the age of 16.”
er:
Produc
s
e
R-L
38
www.mixtapemag.com
www.mixtapemag.com
39
PROFILE: PROMOTER
Medina Styles:
Social Set
In an industry by which promotions
and publicity plans play huge roles
in the development of the rap icons
that we see and hear, the game
is aware that promoters are an
integral part of the process. No
one knows this process better than
Shawn Medina, who has established
himself as the premiere promoter in
the New East, also known as New
England. Situated rather cozy in the
game, Medina has handled some of
the biggest events in the area. “If
something is going down around
here, I’m involved,” notes Medina
with a fierce stare. His company,
Medina Styles Entertainment, has
been involved in the promotion of
events headlined by some of the
r:
Promote a
in
d
e
M
n
Shaw
40
biggest cats in the industry—Jay-Z,
Memphis Bleek, Foxy Brown, De La
Soul, and others.
Medina started the promotional run
while he attended school in Rhode
Island. Sharply, he cultivated
his grasp on the music
industry
by
learning
about every part of
the
business.
“Promotions
lets you see it
all, from the DJs
doing their thing, to
the performers laying
it down, right down to
the kids handing out flyers.”
Clearly, Medina knew his place
was along the social compilation.
If an event is coming through the
Boston area, Shawn Medina is
definitely going to have something
to do with it. “If there’s a buzz on the
streets, we created it,” quotes Medina
Styles Entertainment confidently.
Most certainly, the promotion squad
lives up to their slogan. If you need
a hot DJ to handle your event or you
need booking help, Medina is the go
see guy. With access to almost all the
top DJs in the New England area, he
arranges some of the hottest events
going down.
“I got involved in the game a while
back and now it’s what I do. We like
to establish the hype, get the word
out, and get people moving.” There’s
definitely a buzz on the street. It’s
about Medina Styles Entertainment.
www.mixtapemag.com
“If there’s a buzz
on the streets, we
created it.”
41
By Kay Konnect
M
otion picture shhh… The
ignition pumped by 50 Cent,
The Rap Don of Mixtapes,
on one of the most notorious hood
soundtracks put out by the master
of music movements, was, and is
a sheer reminder to grime fanatics
about the power of the DJ. The
power of DJ Whoo Kid, the man
parallel to the man taller than Many
Men in the gritty rap game, tattooed
an invaluable impression of just how
influential a DJ could be when artistic
visions collide.
The power of DJ Whoo Kid, the
humble Haitian from the borough of
Queens, state New Yitty energized an
44
industry losing pints of credible juice
because of numerable overdoses
of gloss-rap and glamour ooze. DJ
Whoo Kid and his jagged edge gave
the game air after hood rap choked
because of repetitive and suffocating
lingo themes. DJ Whoo Kid, along
with his thorough bred guerillas gave
the game life by moving lyrically
driven artists, as-well-as the direction
of the DJ, from a negative angle of the
roster, to an infinite angle beyond the
decimal.
The street value of DJ Whoo Kid’s
work and worth exceeds millions.
The movement that DJ Whoo Kid
electrified may actually impact billions.
45
The ca-ching financial stain that DJ
Whoo Kid smeared will continue to
imprint streets, avenues, crossways,
through corporate parks worldwide.
DJ Whoo Kid is the Music Movement
Master of the Millennium.
Mixtape Magazine:
What sparked your interest to get into
the mixtape game in the first place?
I mean before 50 Cent? What made
you look into that arena?
DJ Whoo Kid:
To get cash! I saw (DJ) Clue doing it.
He was making money for no reason,
talking shit on songs and playing it.
Press and play. So I told my dogs, if
my Haitian uncle could do this, I could
do it. Anybody could do that. But I
just got a little more creative. ProTools came into effect, and a studio,
which a lot of DJs didn’t use… well
they probably do now, after what I did.
But back then, they just used to get
exclusives and play it off a DAT, which
really was a no-brainer. The fact that
the song was new was the only thing
that was hot about their CDs.
“My CDs were more into
my personality, creativity,
star power, original
music, changing the way
society heard music.”
46
Mixtape Magazine:
Well what made you differ?
DJ Whoo Kid:
My CDs were more into my
personality, creativity, star power,
original music, changing the way
society heard music. Starting new
trends was me. These guys were just
playing what the wack A&Rs from the
label gave them.
Mixtape Magazine:
And then calling it hot? So you don’t
base everything around exclusives?
DJ Whoo Kid:
Everything on my CDs is exclusive. It
is the stuff that I did.
Mixtape Magazine:
A production edge?
DJ Whoo Kid:
Yeah. I also work with Red Spyda.
We both team up. We got our own
studio. We bring artists through and
they chill. I will give you an example:
today Monica came through. We did
a freestyle. I mean come on you don’t
see too many DJs doing that. I had
Alicia Keys here, Brandy, I mean you
name it. I mean like every singer. I
even had the old school guy that did a
lot of songs with Outkast.
Mixtape Magazine:
Sleepy Brown?
DJ Whoo Kid:
Yeah.
I just basically promote
everybody from my own direction,
my own way, for the fan base that is
exclusively mine.
47
Mixtape Magazine:
Exclusive fan base?
DJ Whoo Kid:
Yeah. That’s why I don’t
really care what other
DJs are doing, running
competition with each
other. This is an illegal
business. Why you want
to have competition in an
illegal business? I steered
away from playing label
songs, where they would
try to sue me. I would
rather make my own
music. The artists would
rather hang with me, than
the fat guy with a tie who
doesn’t know shit about
music.
Mixtape Magazine:
You have been putting
out mixtapes for ions. At
what point did you see the
vision of 50 Cent? Was it
from the jump? Or did it
stumble in?
“The way
I started
the 50
Cent
thing, I
would
put like
Jay at
number
14, and
50 would
be like 1
or 2.”
DJ Whoo Kid:
It is just like the stock market person
that knows the inside story on a stock
trade and then puts their money in
early, because they know it is going to
pop off. I already knew the situation
with 50 Cent. The guy already had an
ill story. Getting shot was part of the
48
story. But the fact that he came back
from getting shot, and still didn’t give
a fuck, was a story on its own. He had
deep history in the gangster shit in the
hood. He had a perfect
story that once told, the
world would wake up.
50 Cent’s story is just
too ill. The fact that
he was determined
and
knowing
him
personally,
because
back then DJ Clue was
always
representing
like Roc-a-Fella, Philly,
Beanie Sigel, Brooklyn.
He was from Queens,
but he never really
represented Queens’
artists, so my edge
was to get the Queens
artists on my side. I
promoted Mobb Deep,
Nas, you name it, 50,
LL, Nore, everybody
from Queens. I made
sure I had relationships
with all of them, and all
of them got represented on my CDs.
Mixtape Magazine:
Plug us to your 50 formula?
DJ Whoo Kid:
The way I started the 50 Cent thing,
I would put like Jay at number 14,
and 50 would be like 1 or 2. Next,
controlling the south was the first
49
thing that I needed to do. I really to China, I’ve DJ’d everywhere,
didn’t care about New York, because Australia, Africa, you name it, I’ve
New York was on Nas’ dick, or Jay’s DJ’d at every god damn club.
dick. Every DJ was
playing the same shit
Magazine:
“From London Mixtape
that everyone was
Damn!
politically following. I
to Iceland,
wanted to create my
DJ Whoo Kid:
Japan to
own circle, by starring
Bootlegging
works,
my own rapper.
I
and if you got quality
China,
couldn’t get freestyles
music,
original
I’ve DJ’d
from Jay-Z because
music, we treat it as
Clue had it on lock.
everywhere, a mixtape here, but
Everything was Clue,
over there, it is like an
Australia,
Clue, Clue! It came
album.
to a point where back
Africa,
you
then I was just like
Mixtape Magazine:
fuck it. Let me start
name it, I’ve Last question what
my
own
situation
success feel
DJ’d at every does
by promoting a new
like?
rapper. It took time.
god damn
50 was a hard worker.
DJ Whoo Kid:
club.”
I was a hard worker,
I don’t know yet, I
so it made sense.
think I’m chilling. I
brought two houses, which is what
Mixtape Magazine:
you should do. You are supposed to
So what are the future plans for DJ work to buy a house, a car, and save
Whoo Kid?
money to survive. I will be saying
success like five years later when
DJ Whoo Kid:
I’m considered not so much a DJ,
The future plans would be heavy but a marketing person. Five years
marketing,
television,
product later will be success, when I saved
placement,
artist
placement, up everything and when I am just
clothing lines, DVD production, DVD hanging with Russell Simmons. He
distribution, a worldwide distribution, is the one that really taught me all this
because I think the US is local, every marketing stuff.
time I drop a CD I go overseas and
then study what’s going on out there. Mixtape Magazine:
From London to Iceland, Japan That is street value.
50
MIXTECH
The NEW SideKick:
-32 MB Ram, 4 MB Flash
-12 Voice Synthesizer
-Camera Accessory
-Swivel Screen
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LCD Screen
www.hiptop.com
The Latest Gadgets In Technology
BACK TO SCHOOL SPECIAL
1. Motorola A630:
-5 MB Memory
-TFT 65K Color Display
-VGA Digital Camera w/4x Zoom
-Speakerphone, Bluetooth, Etc.
www.motorola.com
4
2. PNY Executive Attaché:
-USB 2.0 Flash Drive Stores Up To 256 MB
-Elegant, Refillable Ball Point Pen
-Maximizes Storage Capacity, Resolution
and Speed
www.pny.com
3. Casio EX-Z40:
-9.7 MB of Built-In Memory Size
-4.23 Megapixel
-4x Digital Zoom
www.casio.com
2
1
4. Toshiba Satellite P25 Laptop:
-512 MB DDR-SDRAM
-Intel Pentium 4 Processor 2.8 GHz
-80 GB Hard Drive
-17 Inch TFT Active Matrix Display
www.toshiba.com
3
5
5. Apple iPod Mini:
- 40 GB Hard drive: Holds Up To
1000 Songs / 70 Hours of Music
-25 Minutes of Skip Protection
-Comes in five different colors
www.apple.com
52
www.mixtapemag.com
www.mixtapemag.com
53
ratings:
AHEAD OF THE
COMPETITION 3.7
DJ ENVY & BIG
MIKE
SOUTHERN FRIEDGUMBO
DJ QUEST
Got hunger? Southern Fried Gumbo is served
for appetites. DJ Quest fills the tummy with
southern exclusives by Atlanta’s Stat Quo, Lil Jon, 8Ball & MJG, and Lil
Scrappy. Caution: do not burn your tongue while eating off this hot and flaming
CD. Prepare to chuckle as Tom G lays a humorous track called “Put That
Rubber On First,” which outlines where not to get burned. Also, memorable are
the skits by Jessie & Cross Eyed Willy… extremely funny. DJ Quest on this CD
definitely serves the game healthy portions; eat up. Don’t forget to check out
Southern Fried Gumbo Vol. 2 appearing at a menu near you.
SOUTHERN SMOKE 12
DJ SMALLZ FEAT.
JUVENILE AND UTP
The southern coaster will not derail as long as DJ Smallz continues to drop the
southern highs and dips he is known for. All aboard!!! Don’t miss out on DJ
Smallz latest ride. Known for his Southern Smoke Series, DJ Smallz continues
to gain more momentum on this mixtape. On Volume 12 expect to hear rare
gems from the southern players The Geto Boys, Pitbull, Juvenile, UTP’s Wacko
and Skip, and Bun B. For those seeking to know more about the T.I. versus
Lil’ Flip static, DJ Smallz conveniently provides a two minute explosive un-cut
interview and freestyle by T.I. exposing Lil’ Flip. That beefy interview alone is
enough to cop the CD.
56
www.mixtapemag.com
Ahead
of
the
competition?
Questions and doubts linger... Ahead of the Competition
starts off with fuel driven live radio interviews with Mase,
Cam’ron, and Cardan from the ill faded Harlem World group.
The introduction was nothing more than the normal he said…
she said. Jay-Z’s joint “Arrogant Shit” wakes the game up.
Fans will understand why Jay can’t hold onto the concept of
retirement. Remy Martin “Remy’s Theme” laced an acrobatic
16 bars, which creates hunger for more hooks and verses.
Jim Jones “Stretch and Bend” gives the game a sneak
preview of what to expect from his solo debut. Unfortunately,
this mixtape isn’t production driven, but it is loaded with
exclusives and fresh music from Hip Hop’s heavyweights.
MIXTAPE MAGAZINE’S
RATING SYSTEM:
Mixtapes, DVDs, and album reviews are ranked by
The Plan Building (plan B) who are a sub-committee
of active music industry professionals from all genres
of the game. Opinions vary regarding the overall ranks
and weight of given products. However, the judging
parties which rotate from issue-to-issue try their
hardest to rate mixtapes, DVDs, and albums without
bias by ranking DJs for creativity, blends, exclusives,
production quality, and cover art as their final decision.
Ratings should be taken as critical reviews not as
mockery. All in all, Mixtape Magazine supports the
efforts of every mixtape DJ in the game. Truly, we
respect the hustle.
5 Headphones:
Flawless
4.5 Headphones:
Street Hit
4 Headphones:
Smash
3.5 Headphones:
Turn It Up
3 Headphones:
Worth Listening
2.5 Headphones:
Average
2 Headphones:
Turn It Down
1.5 Headphones:
Clearance Item
1 Headphone:
Turn It Off
To submit a cd for review please send all materials and
contact information to:
Mixtape Magazine c/o plan B
244 Fifth Ave. Suite 2371
New York, NY 10001-7604
www.mixtapemag.com
57
TOUCH ME, TEASE ME VOL. 6
DJ KOOL KID
Mixtape mastermind DJ Kool Kid is back at the
forefront with his latest Rhythm and Blues tape
Touch Me Tease Me, Volume 6. Hosted by The Inc.’s fly star Lloyd, DJ Kool Kid
takes the game on a hood sweet and swept away journey. Bomb remixes such
as Brandy’s featuring Fabolous – “Who Is She To You,” makes fans wonder who
is DJ Kool Kid to the game? DJ Kool Kid is the DJ that moves his audience with
the kind of R&B raw style exclusives drunk with a Hip Hop shot. Return Harlem
man Mase shines through with “The Love You Need,” while Allure resurfaces
with “Me and Only Me.” Clearly this tape shows DJ Kool Kid knack for the up
and coming. His track listing includes fresh names such as Ron Dealz, Senita,
Deemi, and Sean Baker.
DIRTY WORK
MICK BOOGIE FEAT.
YOUNG BUCK
Ride the wave of the south. Mixtape DJ Mick Boogie offers the game a shotgun
experience to preview. His latest mixtape Dirty Work: A Trip Thru the South
helps south fans peep the scenery of rap music from an up north and mid-west
distance. Action packed with the games best from the dirty, as well as a few
east representatives such as the Infamous Mobb Deep, DJ Mick Boogie puts
artist’s skills on blast. Exclusives by Slim Thug, T.I, and Bun-B at the wheel with
Three Kings, as well as new south comers Twip and Crime Mob who ignite the
energy of the south; DJ Mick Boogie proves he knows how to blend like historic
professionals. Dirty Work is hosted by G-Units own Young Buck, who blesses
quite a few tracks such as “Stomp” featuring Ludacris and T.I.
58
www.mixtapemag.com
SHYNE: IF I COULD START
FROM SCRATCH
DJ CLINTON SPARKS AND
DJ RUKIZ
Let the movement begin. DJ Rukiz and Clinton Sparks bring your favorite
incarcerated MC Shyne to the front uncut. This documentary driven mixtape
provides heat bangers that are new and old. Shyne delivers bars that are
harder than the ones that surround him. He drops exclusive interviews after
every two joints or so. Shyne addresses 50 Cent, Foxy Brown, oh yeah and
Diddy too. Foxy lays her fire starter flow on two of the stand out tracks. With
the exception of a few shameless plugs, the production is about +20 strokes
above par for the mixtape course. With a multi-million dollar deal in place,
and a wrapped Bentley to promote his new album, it seems Life After The
Club Pt. 2 is worth jamming to.
OUTLAW WARRIORZ
DJ WARRIOR FEAT. OUTLAWZ
DJ Warrior’s Outlaw Warriorz and the Makaveli
trained Outlawz Apes, as they call themselves come
together with a joint so heavy, that the CD itself could
be doubled as a hot plate. Throw some heat bangers on and five minutes
later, ding! Pick up! Along with DJ Warrior’s crazy production and DJ skills, the
Outlawz gun sling their way through original tracks and freestyles. Features?
You want features! DJ Warrior got the sauce loaded with exclusives from
Eminem, T.I., Talib Kweli, Krayzie Bone, E-40 and more. On the stand out track
“Swear to God” featuring Petey Pablo, the Outlawz air out how real they ride.
Point blank, shrink rap it, slap a barcode on it, proceed to check out, and call
it an album.
www.mixtapemag.com
59
CHECK OUT MIXTAPE
MAGAZINE AS WELL
AS THESE AND
OTHER MIXTAPES
AT THE FOLLOWING
LOCATIONS:
Green Lantern’s latest street tape Beanie
Sigel Public Enemy #1 is an instant hit.
Fans of Mack, the Roc star will not find a more pure cut of raw
slab on a mixtape this year! After a small stint in the system, Beanie
returns with an advanced pitch, new lyrics, more bravado, and selfindicting machismo. There are verses so insane on Public Enemy #1
that the Philadelphia District Attorney would croon to enter this tape
into evidence. “Beanie kills the game!” His hunger is demonstrated from
bar-to-bar. Beanie proclaims, “Till Jigga returns its all eyes on me” over the
late Tupac Shakur’s “All Eyez On Me.” Regarding production, Green Lantern
dominates the mixtape slate with true exclusives. He lets emcees shine without
forgetting to alert the game about the heat supplier.
Verse 1:
“Come on my flows is insane | For
you to win you need lucky charms,
Leprechauns, and Lil’ Flip Chain | My...to
hired a bimbo | Cause you look like the
view with a city outta an airplane window
| All that frontin’ is bad for your health
| And you ain’t got no yacht, you got
a boat and you gotta paddle yourself
| Now I’m hip about hevas | That’s why
I don’t ride without a helmet | Cause
those will have you pissing out peppers |
When Yayo hit the bricks | he ran and got the
six | with the bullet proof coat size 22 kicks
| I’m planning new trips | Cause my money
do flips | In and out of mana’ges, my honeys
do chicks | I got a couple of haters, 100 new
bricks | They’re grabbing them... Haha | Ayo,
all you’re missing is the switch | Pair of fake
tits and coloring on her lips.”
STREET VIDEO MIX 4
VJ 9 DOUBLE
Verse 2:
“Ayo, the mixtape champion in a rappers city
| Now I’m on TV more than Janet Jackson
titties | You put a lot hard work in, that’s a pity
| Now if you got something to say, fax it to me
| I got G-Unit dickies, G-Unit velour | G-Unit
tank tops, G-Unit draws | Now is product
moving out of G-Unit stores | I got indoor
pool, got a G-Unit floor | When you hot they
like to screw you | But remember I got more
control over your life then you do | I’ll send
red head all in your pe’lum | Everybody got a
vest, so I’m aiming for your lemon | Haha…”
Excerpts from Lloyd Bank’s Freestyle,
off the Welcome to the Aftermath Mixtape
Hosted by Stat Quo; Presented by Lights-Out.
Productions
60
BEANIE SIGEL:
PUBLIC ENEMY #1
DJ GREEN LANTERN
FOR INFORMATION
ON HOW TO BECOME
A DISTRIBUTION
PARTNER CALL:
(212) 340-1999
Just when music mixtapes thought they had the
game on smash, from left wing the industry’s most
creative forces moved into the new arena of DJ
talent-driven mixtape DVDs. With sharp visuals,
a true hip-hop-head can get down with the latest
cuts from the games top cats while, watching
music video styled interludes and behind the
scenes action. The range moves from The Terror Squad in the studio, doing
what they do best behind the beats for the hood to watch. Street Video Mix
4 features hot video remixes and blends from Akon, Jadakiss, the late great
Notorious B.I.G. and many more. The Street Video Mix 4 DVD gives the game
a new approach to the flows and sounds that we have come to love.
www.mixtapemag.com
61
THE TIPPING POINT Geffen Records
THE ROOTS
LYFE 268-192
Sony/Columbia Records
LYFE
For most of us, life is a defined
period: alpha and omega. For
others it can be expressed as an
infinite era that internalizes itself through
lyrics and melodies. Lyfe is one of those
‘others’. His self-titled debut album provides a tribute to the realities of
living in the hood. The artistry is displayed in his unique ability to deliver ‘life’
as it is; raw and uncut. “Stick Up Kid” is the R&B equivalent to the envy,
and hate found in a DMX song. The factuality of showcasing your goods
amongst others who are less fortunate is simple; you get robbed. If you are
among those who are tired of seeing twenty-three inch rims riding by, and
diamond bracelets flashed in your face, while you ride around in a busted
up Monte Carlo; you might find refuge in this song. He is a genuine artist,
true to his talent. His commitment to blueprinting life’s authenticity
onto wax is consistent through out the entire album. In the remix
of “Game Over” (Lil’ Flip), he doesn’t attempt to switch his style,
or get sweet and butter up the ladies. He rips the original party
anthem, and re-assembles the track into a declaration of how it
should be done in the club; no games, No gimmicks, just real
talk. In “Cry,” Lyfe vocalizes his embarrassment in going to a
clinic because he had contracted a venereal disease… Attention
all fans: Rhythm and Blues has found its reality spokesperson.
There have not been many R&B artists that have the ability
to be hood, and still sound smooth doing it. Listeners will find
nothing diluted on this album, the only sugar coating that can be
found, is Lyfe’s voice; sweet and soulful like candied yams. It’s
been said that “Real respects real”, so for those of you that are
real, pop this one in, and turn it up loud.
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Alert. Mature rap music. Advance listeners only.
The Roots, exclusive classic The Tipping Point is the
refresher after a long day in the Hip Hop mold. It is remarkable how a collective
set of underground talents could put together a masterpiece like their latest
debut. The power of the instruments used on tracks such as “Duck Down” and
“Boom,” or the fallback lyrics on “Stay Cool” prove why The Roots operate so
cool-like in a high stress game of impressions. The Roots classic drop “Don’t
“Say Nothing” keeps ears glued to the hook. For the sake of sakes, just “Cut the
check” is what fans seek to repeat. Overall, The Roots project is packed with up
and down tempos to keep the industry high strung. Mixtape Magazine advises
those struggling to get the job done in this dirty game to play loud “Somebody’s
Gotta Do It” featuring lyrical underground star Jean Grae. Absorb the message
because the Roots did with an A+ for effort.
AMERIKAZ NIGHTMARE Jive Records
MOBB DEEP
Mobb Deep, the Infamous Mobb Records-Queensbridge representatives
are simply the true heroes of street hip-hop. Their rugged edge and razor
blade style has remained consistent, since their emergence onto the music
scene generations before. For 2004 Mobb Deep re-introduces the game to
another ear pleasing album that even folks frantic about gangster tales can
feel. Amerikaz Nightmare clearly pushes the envelope when it comes to hood
classics, don’t get it twisted. Slightly assisting urban music acceptance across
the pop-happy U.S., Mobb Deep carves out respectable street art by dropping
underground sounds and lyrics on without folding to commercial trends. Their
offering Amerikaz Nightmare, produced mostly by Havoc and Alchemist is really
no different from any past Mobb Deep outing to date. It is raw poetry doubled
up with dark and edgy beats which offer no apologies. If you subscribe to hood
rap, then you will embrace Amerikaz Nightmare. Get it or get haunted.
www.mixtapemag.com
63
1. Terror Squad
“Lean Back”
2. Jadakiss
“Why?”
West 2 East is the section of our magazine dedicated to the top
five picks from the HOTTEST DJs, as well as RECORD POOLs
around the country. Not only are they going to tell you their top five
songs, but also what unsigned artist is doing it up in their area ...
something we call The Buzz Factor.
3. Ciara
“Goodies”
1. Terror Squad
“Lean Back” REMIX
2. Fabulous
“Breathe”
3. Young Buck“Stomp”
1. I-20
“Break Bread”
2. 8 Ball & MJG
“Don’t Make”
3. Guerilla Black
“Compton”
1. L.L Cool J.
“Headsprung”
2. Yung Wun
“I Tried To Tell”
3. Miss B.
“Bottle Action”
66
4. Lil’ Scrappy
“No Problem”
1. Beastie Boys
“Triple Trouble”
5. Mobb Deep feat. Lil’ Jon
“Real Gangsters”
2. Slum Village
“Selfish”
THE BUZZ FACTOR:
Live Wire
“Hurt Em”
3. The Roots
“Stay Cool”
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4. Teedra Moses
“Be Your Girl”
5. Lil’ Scrappy
“No Problem”
THE BUZZ FACTOR:
Dirty Dudez
“Color Wars”
DJ Biz
Jamz 96.3
4. Jadakiss Feat.
Anthony Hamilton
“Why?”
5. Nas
“Thief’s Theme”
THE BUZZ FACTOR:
Vonchi Feat. Amir
“Alright”
DJ RIP
Hot 107.7 - 93.3
4. Grafh feat. Stat Quo
“I Ain’t Playing”
5. Bone Crusher
“Super Ni*#a”
THE BUZZ FACTOR:
Attitude
“Laid Back”
DJ C Styles
Hot 107.9
4. Nas
“You Like My Style”
5. De La Soul
“Grind Date”
THE BUZZ FACTOR:
N/A
DJ C Styles
Hot 107.9
67
XAVIER
AEON
By Isegoria
Artist.
Self-taught
producer.
Songwriter. Rising star... Connecticut,
stand up, it is your time to shine.
Thanks to the focus and drive of
F.I. Entertainment, a new face on
the Rhythm and Blues music scene
has emerged. Xavier Aeon whose
name translates into Music Forever
has been involved in music since
the age of five. A native of Puerto
Rico and a long term resident of
Hartford, Connecticut, Xavier Aeon
has proved his worth on some big
name mixtapes. You might have
heard him on the mixtapes of DJ
Famous, Big Mike, Finne$$e, and
Get Familiar DJ Clinton Sparks. He
has been nominated for Mixtape
Artist of the Year amongst other big
name Hip Hop acts such as Lloyd
Banks and Peedi Crack; making him
the only Rhythm and Blues artist to
make the cut.
His style is unique because of the way
he spits his verses. He can jump on
a rap track, flip it, and maintain the
suave silver-tongue of an experienced
vocalist with a hip-hop edge. It is hard
to find this type of combination in R&B
artists. Many are at a vertex between
becoming full fledged ladies men
crooning about their loves: lost and
present; while others hit the opposite
end of the spectrum, and are on the
gangster lean.
Xavier Aeon has done collaborations
with Elephant Man, Joe Buddens,
and Jadakiss to name a few. His list
of credentials helps distinguish his
style. It makes one wonder how this
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edge developed, and why it is shining
brilliantly amongst the flanks of R&B
artists. Speaking with Aeon, there
is a great sense of where his talent
stems from, and in what direction it
is growing in.
Mixtape Magazine:
How long have you been involved
in music, and who are some of the
people that have influenced your
style?
Xavier Aeon:
I have been singing since I was five.
My mother was the Choir Director at
church, and ever since I remember,
my mother put me in the church
choir to sing. I have listened to so
many different types of music growing
up. I listen to many older cats, and I
listen to different people for different
reasons. I like Stevie Wonder for his
melodies, and Marvin Gaye for his
ability to put his feelings on paper. I
don’t really listen to a lot of the R&B
cats that are out now. I enjoy Sam
Cooke. I listen to a lot of hip hop
like G Unit, Fat Joe, and other rap
artists. That is where my music gets
its street edge. That’s how I maintain
my style.
Mixtape Magazine:
How do you feel about breaking the
mold for R&B artists? Do you feel
that by adding Hip Hop to your style
you will tarnish your ‘ladies man’
qualities?
71
“I am just
trying to be
a leader in
the new face
of R&B.”
Xavier Aeon:
(Laugh) Artistically, I try to make
music for whoever feels it applies to
them. I think when you make music it
should not be for one type of person,
gender, or race. Music is what you
feel, when you put it down on paper.
I don’t lick my lips and try to make a
thousand women like me. If you feel
my story, you will like my music. I am
mostly a messenger. I give you a story
from my point of view, and you take
that song and play it for your mate to
express yourself. When you’re with
your girlfriend, wife, or sidepiece and
can’t find the words to say what you
want, pop on one of my songs, and I
will do it for you.
Mixtape Magazine:
What are you bringing that is new or
different? And how do you feel you
rank amongst other R&B artists?
Xavier Aeon:
I am trying to bring something
completely new to the game. There
are some artists right now that are
trying to give R&B a face-lift, trying
to bring R&B back to the forefront of
black music. For the past few years,
hip-hop and rap have taken over
black music. I think Usher is doing his
thing right now. I am just trying to be a
leader in the new face of R&B. I don’t
really see the game as a competition.
Everyone is trying to bring something
different to the table. I just want to be
at the forefront.
representative for Connecticut in the
music industry? How do you feel this
affects your music?
Xavier Aeon:
Connecticut is not a state that is
represented in black music. I feel like
it’s a big responsibility. There are a lot
of people who do not have a voice
in the game. It’s my responsibility to
be a voice for so many people that
love this music, but haven’t had their
stories told before. It is not something
I take lightly. We are not represented
in R&B or rap music, so I must
represent correctly.
Mixtape Magazine:
What should we look forward to in the
near future?
Xavier Aeon:
You can expect good music, as a
producer I try to give you songs you
can chill and bounce to, as an artist
I try to make lyrics that give you
topics from a different perspective. I
love performing, and I try to give one
hundred and fifty percent when on
stage. I feel if you come to see me
perform, you deserve your money’s
worth. I look forward to collaborating
with a lot more people, this way my
album will have a broad spectrum of
slow joints and club hits. It won’t be
one-dimensional and it WILL be hot.
Mixtape Magazine:
How do you feel being the only
72
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73
DJ VLAD
THE BUTCHER
By Suvadip Bose
D
arkness covered the
streets of a city buried
in the elements of the
Middle East. From a distance, the
world could hear a bumping melody that provided the soundtrack for
the night. Bahrain, a nation of less
than a million, had become victim
of a tornado—a tornado that goes
by the name of DJ Vlad. “I was
a little nervous, you know, there
was some C4 missing, and I had
a show to do that night.” Even a
decade of experience as a DJ in
production could not have prepared DJ Vlad for a show in the
heart of military flooded Bahrain.
However, like any confident character, he rose to the challenge
like a knight. Even more, DJ Vlad
rocked a set that the crowd had
never seen before.
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75
Truly an international icon these days, DJ Vlad has
come a long way from his early hip-hop roots out on the
west coast. He has really strangled the music industry
with his mixtape format. One of the most prolific DJs
around, DJ Vlad floods the streets with tapes on a regular basis. He spends hours in his own personal in-house
studio cutting up new material. “I like to be in the studio,
late night sometimes, laying some things down, always
working.” Having collaborated with some of the industries
top cats, DJ Vlad has established himself as a force to
be reckoned with. Efforts with DJs such as Green Lantern and Dirty Harry have placed him among the top
contenders. That top status has led to DJ Vlad being
acknowledged as one of the top 10 DJs of 2004.
DJ Vlad, who often is referred to as “The Butcher,” has
worked with some heavy hitters in the game. “Working with
Shaq was hot, you know, you have to appreciate the man for
being down with the mixtapes and non-commercial shit out
there.” From the most dominating force to hit the NBA to the
rap industry’s top artists such as Wyclef and Jadakiss, it is fair
to say that DJ Vlad has covered it all. His efforts have taken him
overseas to Australia, where he did a string of hot shows. He has
even surpassed his expectations by cutting up a show in Japan at
The Garden in Tokyo.
It is no surprise that The Butcher likes to keep his recipes a
secret. “I don’t really like talking about upcoming releases and
other projects until they’re done and out there, you know. All I can
say is to expect something hot.” DJ Vlad’s style has transcended
the “Verse from this song, beat from that song” approach to mixtape
production. This formula gives his cuts a freshness that we don’t hear
often enough
An original innovator of the art of the internet mix tape, DJ Vlad has
already cemented his place atop the industry. “I want to be a part of
the legalization of the mixtape world,” he quotes with certainty. Will he
is the question? There’s no doubt that fierce mixtapes and powerful
collaborations will continue to help DJ Vlad rock not just the streets,
but all seven continents. Legalize that.
76
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“I want to be
a part of the
legalization of
the mixtape
world.”
www.mixtapemag.com
77
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By Kay Konnect
M
ix an ounce of sharp-shooter lyrics
with a dose of reality, and what you
create is a vocally fierce rapper
ready and willing to cross the perimeters of
potentiality to embrace actuality. Jae Millz,
that actuality is actually the notorious battle
man from Harlem, hosted and toasted up
to smash the rap game with verse-to-verse
bullets.
81
Mixtape Magazine:
Before moving forward, let’s rewind
to last years drop “No, No, No.”
Powerful single! What was the
feedback from the street? If you
could do it again, would you have
released another track as your first
introduction?
Mixtape Magazine:
I think that is the problem with present day
rap, wanting to blow because of dollars
and not for the art. Are you concerned
about financial sales, because if you
are trying to spit the truth, suburban pop
culture is mostly responsible for record
sales? How do we get the hood to buy
Jae Millz?
Jae Millz:
Nah, if I could do it again “No, No,
No” would still have been my first
release. If I could do it again, I
would have dropped that song
earlier. I don’t have any regrets
with “No, No, No.” That song was
a good first single. That single was
a good way for the world to see
Jae Millz for the first time. You saw
me in Making the Band. You seen
me battle just straight hooded out.
People loved that song. People
might say “Well I’ve heard you do
better songs,” or “I wouldn’t want
to play this right now” from DJs but
everybody else basically loved the
song as a whole. It’s an old school
reggae joint so people from the
islands liked it. Some people liked
the beat. Some people liked the
way I performed it.
Mixtape Magazine:
How did you get the tag as a fierce
battle rapper? And why did you
enter the rap arena?
Jae Millz:
I tell niggas all the time that I was
never the type of nigga to battle for
money. I was trying to get into the
game because I was like “Damn
I’m hot,” and I just want to be one
of them hot niggas at the end of
the day.
82
Jae Millz:
All I need to do is be seen. If I get a chance
to talk, the people are going to love me.
I’m sitting here talking no bullshit. I’m a
young nigga. I’m 21 years old. I finished
high school, but I wanted to be a rapper.
I wanted to be in the business. I wanted
to one day have my own label. I want to
be one of the greatest lyricists of all times.
Right now I’m paying my dues. I don’t
really know the game. I ain’t the richest
nigga in the world, but I ain’t broke though.
It’s okay to talk about your money and
everything, but sometimes niggas don’t
want to hear that shit. What if that day
they are broke, or they are going through
something? They can’t sit there and listen
to no songs about having money. What
if one of their niggas just got popped and
they want to hear some real shit. I can
talk. I’m open. I will put everything out in
my music. This is my live diary. Once a
person meets me, they are going to love
me for the fact that I don’t hold anything
back. I could sit here and talk about shit
I went through. I ain’t afraid to talk about
all of that shit. That’s the shit that people
want to hear.
“I want to
be one of
the greatest
lyricists of
all times.
Right now
I’m paying
my dues.”
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83
Carl Blaze
Mix Master Ice
Tony Touch
Photos courtesy of:
www.djcarlblaze.com
www.mixmasterice.com
www.tonytouch.com
www.djvlad.com
www.djcraigg.com
www.blord.com
Vlad
B Lord
84
Craig G
1. Instant Love… Dj Carl Blaze and Recording
Artist Sasha 2. Flash back with Slick Rick “The
Ruler” and Dj Carl Blaze 2. Kool Herc and Dj Carl
Blaze chop it up 4. Pharrell says Mix Master Ice
is da man! 5. Busta Bus and Ice live it up on the
island 6. Russell Simmons and Ice…best friends
for eva 7. Tony Touch and G-Unit’s Lloyd Banks
8. It’s the DOC and TOCA...what!!! 9. Tony Touch
swaggers with Sway of MTV/Wake Up Show 10.
West Siiiide... DJ Vlad “The Butcher” and Ice Cube
11. Throw your signs up…Young Buck and Vlad
12. Dj Quik and Vlad 13. The infamous DJ Craig
G with Keith Murray 14. Styles P of the L.O.X.
and Craig G 15. Akon out on bail….w/Craig G 16.
Dirty South’s ambassador B Lord with Eve 17. B
Lord and Big Gipp of Goodie Mob 18. Beat maker
extraordinaire Timberland with B Lord
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85
Styling By:
Damarko GianCarlo
Styling Assistants:
Mira Garrett
James Ferrell
Crystal
Photography By:
Felix Natal Jr.
Lighting Assistant:
Mike Collado
Hair Stylists:
Terrence Davidson
Shawn Flice
Make-Up Artist:
Timothy J. Smart
Jewelry By:
Sol Rafael
87
DDENS
JOE BU
Dean;
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Hoody b
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White T
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Convers
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Shoes
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91
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95
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99
ADINDEX
To Our Readers: For more information on our marketing partners and affiliates, visit www.mixtapemag.com
and click on MARKETING PARTNERS or visit their perspective web sites listed below.
Marketing Partners
Interscope Records
TVT Records
Def Jam
Jive Records
Bad Boy Records
Koch Records
Miskeen
Mad Soul
Big Daddy
Drunknmunky
Mecca
Makaveli
Blanco Blanco
Numark
Avianne and Co.
NuLife Entertainment
Apple
Toshiba
Hiptop
Casio
PNY
Motorola
Intrigue
LRG
Azzure
PNB
Ervin Geoffrey
www.interscope.com
www.tvtrecords.com
www.defjam.com
www.jiverecords.com
www.badboyonline.com
www.kochrecords.com
www.miskeenoriginals.com
www.madsoulonline.com
www.bigdaddy.com
www.drunknmunky.com
www.meccausa.com
www.makaveli-branded.com
www.blancoblanco.com
www.numark.com
www.avianneandco.com
www.nulifeentertainment.com
www.apple.com
www.toshiba.com
www.hiptop.com
www.casio.com
www.pny.com
www.motorola.com
N/A
www.l-r-g.com
www.azzuredenim.com
www.pnb-nation.com
www.ervingeoffrey.com
Pg. 14
Pg. 9, 25
Pgs. 54, 86
Pg. 69
Pgs. 4, 32
Pgs. 64, 65
Pg. 15
Pg. 17
Pg. 2
Pg. 19
Pg. 8
IFC
Pg. 96
BC
Pg. 101
Pgs. 97, IBC
Pg. 53
Pg. 53
Pg. 52
Pg. 52
Pg. 52
Pg. 52
IBC
Pg. 12, 13
Pg. 7
Pg. 5
Pg. 10
Dj Affiliates
Dj Clinton Sparks
Dj Whoo Kid
Dj Tafari
Dj Vlad
Dj Carl Blaze
Dj Chubby Chub
www.clintonsparks.com
www.shadyville.biz
www.djtafari.com
www.djvlad.com
www.djcarlblaze.com
www.djchubbychub.com
Pg. 55
Pgs. 44, 101
Pg. 34
Pg. 74, 68
Pg. 97
Pg. 79
Artist Affiliates
Mobb Deep
Pibull
Mase
Shyne
Shawnna
Xavier
Young Buck
Jackie-O
www.mobbdeep.net
www.pitbullmusic.com
www.badboyonline.com
www.defjam.com
www.shawnnamusic.com
www.fientertainment.com
www.youngbuck.com
www.jacki-o-music.com
Pg. 69
Pg. 9
Pg. 4
Pg. 54
Pg. 86
Pg. 70
Pg. 14
Pg. 25
Online Marketing Affiliates
All Hip Hop
Sixshot
Allmixtapes
Mix Unit
Da Mixtape Bully
Mixtape Mob
Mixtape Squad
Tape Kingz
Exclusive Hip Hop
www.allhiphop.com
www.sixshot.com
www.allmixtapes.com
www.mixunit.com
www.damixtapebully.com
www.mixtapemob.com
www.mixtapesquad.com
www.tapekingz.com
www.exclusivehiphop.com
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