Canon Europe Sustainability Report 2010 -2011

Transcription

Canon
Europe
Sustainability
Report
2010 -2011
you can
canon-europe.com
Contents
1 M
essage from the
President & CEO, Canon
Europe, Middle East &
Africa
3 We Speak Image
4 C
anon Europe – Facts and figures
5 Kyosei in action
6 How we do business
7 T echnological Innovation
in the Marketplace
13 E
nvironmental
Management
16 Corporate Governance
19 Workplace and Wellbeing
23 Community
28 WWF Statement
‘Sweden views’ – Stéphane Wilmus – Canon EOS 400D
Front cover photo: ‘Tornos’ – Juanjo Garcia – Canon DIGITAL IXUS 40
Kyosei
Canon’s corporate philosophy is Kyosei, a Japanese word that means living
and working together for the common good. Since 1988 Kyosei has shaped
Canon’s vision and values, the way we do business
and how we interact with stakeholders around the
world. At the heart of Kyosei is our vision that all people,
regardless of race, religion or culture, can live and work
together in harmony. This means taking responsibility for the impact of our
activities, respecting our customers, the communities and countries where we
operate, and our natural environment.
Fulfilling our
corporate
responsibilities
I am pleased to introduce the 2010-11 Canon Europe
sustainability report in which you will find updates on
our actions towards becoming a more sustainable
organisation. Canon Europe’s business stretches across
Europe, the Middle East and Africa and bridges many
diverse countries, communities and cultures. In all these
markets, we pursue our vision of offering world-class
products whilst doing business responsibly.
We are proud that during 2010 Canon took first place
in Nikkei Inc’s NICES ranking of Japanese corporations.
Mr Ryoichi Bamba
The ranking assesses companies in five areas: investors,
customers, employees, CSR and growth potential; Canon
scored particularly strongly in the CSR category.
Our corporate philosophy of Kyosei – adopted in 1988
– embeds our approach to sustainability across the
whole business. It leads us to take responsibility for the
impacts of our activities in business and on society and
to strive to improve our performance in all areas. We
seek innovative solutions that enrich our customers’ and
stakeholders’ lives and businesses whilst reducing their
environmental impact.
Driving
forward
sustainable
growth
From supply chain management to customer service,
and from employee development to community
involvement, in all our business practices we aim to
deliver the highest standards, working efficiently and
responsibly, inspiring our employees, our customers and
the communities with whom we interact.
Despite the difficult economic times of late, I am
delighted that Canon Europe was able to grow its
business in 2010. This is testament to the dedicated
efforts of our employees, who have continued to expand
our sales and product offerings, while maintaining
good management and cost reduction in our own
organisation. In fact, these same economic pressures
have helped us demonstrate to customers how our
products and solutions can help them drive down their
own costs and impacts of doing business.
2010 was a successful year for Canon Europe. We won
awards for products with the lowest energy usage and
we expanded the managed print services that we offer
to business customers, which guarantee print-related
savings, thereby helping them to reduce cost and
their own environmental impact. We also launched
a new consultancy services business, in association
with Accenture, to help large European organisations
overcome the challenges they face when managing
information and media across multiple channels.
Canon Europe
President & CEO, Mr
Ryoichi Bamba, was
named Business
Leader of the Year
(Global/Local) by
other European CEOs
at the CNBC European
Business Leaders
Awards in March 2010
Mr Fujio Mitarai, Chairman and CEO, Canon Inc., looks at the factory
model exhibit in the Paris EXPO environment zone
Canon Europe Sustainability Report 2010-2011 1
Mr Bamba, Mr Rokus van Iperen, President & CEO, Océ and Mr Mitarai
We were delighted that over 13,000 customers visited
our major EXPO in Paris, where we showcased an exciting
range of products, services and future innovations.
We also demonstrated some of the resource-saving
initiatives we pursue in our operations and in our product
development in a dedicated environment zone, based
around our Produce-Use-Recycle lifecycle. From design
to end of life we assess our products and materials,
aiming to reduce resources and minimise impacts while
improving functionality. And, in Europe, we recycle toner
cartridges and remanufacture printers to offer an effective
second life.
US financial weekly
magazine Barron’s
named Canon Inc.
Chairman and CEO,
Mr Fujio Mitarai,
one of the world’s
30
BEST
CEOs for the third year
in a row
EXPO also gave us an opportunity to introduce two new
group companies, Océ and Optopol. The synergies
between our companies and products will help us
collaborate together to provide even more innovative
solutions to benefit our many diverse customers in the
future. From medical equipment to software, from large
format printing to document management, we are
seeking to accelerate new technologies and deliver
these efficiently. With Océ, we are aiming to be the
global leading printing company in all our core markets.
Océ also shares our strong commitment to sustainability
and I look forward to us sharing ideas and good practice
between our organisations.
2 Canon Europe Sustainability Report 2010-2011
We concluded Phase III of our Excellent Global
Corporation Plan in 2010 and have launched Phase IV
which covers the next five years and has the focus of
‘Aiming for the Summit – Speed and Sound Growth’.
In the course of this phase, Canon plans to change to a
position where products developed in each region are
sold globally, accelerating transition to a three regional
headquarters (Europe, Japan, USA) management
system, including research and development centres
and manufacturing capabilities in all three regions.
The important strategic pillars in Phase IV include
an excellent global company culture and advanced
environmental behaviour, which emphasise the
continued commitment we have to driving our business
forward sustainably. You will find further details of our
progress in the following pages, organised under the five
themes of Technological innovation in the marketplace;
Environmental management; Corporate governance;
Workplace and wellbeing; and Community.
I look forward to the opportunities ahead and the
ongoing improvement of our performance across all
our activities.
Ryoichi Bamba
President & CEO, Canon Europe,
Middle East & Africa
Canon Europe,
Middle East & Africa
Canon Europe is responsible for the whole of the Europe, Middle East and Africa (EMEA) region,
which covers a very wide area, stretching from the tip of Africa, north to the Nordic countries
and east to Vladivostok (which is only around 1,000 km from Tokyo). We have over 11,000
employees and are represented in 116 countries. Canon Europe is responsible for around a third
of the group’s net sales.
Global net sales by region 2010
Europe
31.6%
Americas
27.6%
Other
22%
Japan
18.8%
2010 was a successful year for Canon Inc.
where, even against the background of
economic uncertainties and the significant
impact of the strong yen, net sales were up
15.5% to ¥3,706.9 billion (US$45,764 million*)
and operating profit up 78.6% to ¥387.6 billion
(US$4,784.59 million*).
*US dollar amounts are translated from yen at the rate of ¥81 = US$1, the
approximate exchange rate on the Tokyo Foreign Exchange Market as of
30 December 2010, solely for the convenience of the reader
Canon and sustainability
Within our corporate philosophy of Kyosei, Canon aims to support the natural environment
and the communities that depend on it while growing our business sustainably. We aim
both to enhance lifestyles and to reduce the environmental burden from our activities. We
do this by creating greater value from fewer resources, reducing environmental impacts in
our operations and in our product lifecycles, from design to disposal or re-use at end of life.
Alongside this, we seek to do business in a responsible way, respecting and complying with
relevant legal and ethical standards and supporting the stakeholders and communities that
depend on our business and whose lives we touch.
Our main stakeholders are shown on page 5 (Kyosei in action) and our environmental charter
can be found at www.canon-europe.com/About_Us/About_Canon/Environmental_Activities/
Canon_Group_Environmental_Charter.aspx.
Customers
Shareholders
and investors
Providing superior products and support to
our customers; developing technologies and
products that save energy and enrich lives
Returning profits to shareholders;
adhering to corporate governance and
disclosing information appropriately
in a timely manner
Kyosei in action
Suppliers
Ensuring fair
and transparent
transactions
Employees
Providing equal opportunities, respecting
diversity and supporting employees’ growth
Other companies
Respecting intellectual property rights
National and local
governments
Paying taxes; complying with
laws and regulations
Kyosei
Local communities
Promoting industries to stimulate
local communities; offering localised
community support
NGOs
Respecting
biodiversity;
mitigating
global
warming
Universities and
research institutes
Conducting joint research in
pioneering technologies
How we do business
The five themes we pursue
Technological
Innovation in
the Marketplace
Environmental
Management
Corporate
Governance
Workplace and
Wellbeing
Community
© Dominic Cocozza
Technological Innovation
in the Marketplace
Legria HFS21 digital video camera
Inspiring our customers while respecting the planet
Canon designs cutting-edge products with the
environment in mind. Our focus on maximising resource
efficiency results in innovative products. Whether for the
office or home, these can help our customers be more
creative; reduce energy usage; print more efficiently;
and capture and share images and information more
securely. Our brand values of being connected, creative
and confident are reflected in the products, services and
support we offer to our customers.
Natural resources are valuable and finite so doing more
with less makes good business sense. We pursue
a Produce-Use-Recycle product lifecycle approach.
Through this we look at all stages of a product’s life to
find ways to reduce resource use during manufacture,
lower energy consumption in use and re-use materials
at the final end of life. In line with our Kyosei approach
to doing business whilst working for the common good,
our products can also help users save time, improve
security, lower costs and generally support improved
efficiencies and lifestyles.
Canon Europe sells a wide range of Canon products to
professional and personal customers across Europe,
the Middle East and Africa. Currently, most products are
manufactured in Asia and Canon invests around 9% of
its global turnover into research and development. Once
the three regional headquarters are fully established
(Japan, Europe, USA) and Océ and Optopol’s facilities are
integrated into the Canon Group, we expect that more
research and development will take place in Europe.
We currently file around 600 patent applications every
year, mainly for inventions made by Canon Inc. but
including around 10% from Canon companies in EMEA,
and we expect this number to increase now that Océ
and Optopol are part of the Canon Group (see Corporate
Governance section).
Cutting edge
products that
reduce our
own and our
customers’
environmental
impacts
We are reducing our environmental impact further
by using biomass plastic, a renewable resource we
developed with Toray Industries and which has the
highest rating of flame retardance (5V) – a world first.
Initially this was just used for small components, like
external buttons, but improvements in technology mean
that we can now produce larger exterior parts. Using this
new plastic can reduce manufacturing-related carbon
emissions by 20% compared to conventional plastic.
Produce
Global warming Efficient use of
prevention
resources
Environmental burden
reduction
Recycle
The EOS 550D DSLR camera is equipped with a lead-free lens
Use
Elimination of hazardous
substances
Produce
Sustainable products
As well as maximising resource efficiency, Canon strives
to eliminate hazardous substances beyond what is
permitted under the EU RoHS directive (Restriction of
Hazardous Substances). The EOS 550D DSLR camera,
which launched in 2010, is equipped with a lead-free
lens, using titanium or barium compounds in the glass
in place of lead compounds. It also uses lead- and
cadmium-free insulating materials for cables. The
camera won the TIPA award for Best DSLR Advanced
and the EISA European Camera 2010-2011 award.
Similarly, lead has been eliminated from all steel, copper
and aluminium materials in imageRUNNER ADVANCE
machines, going beyond the RoHS rules.
Our commitment to more sustainable products begins
at initial concept. We have introduced a methodology to
set CO2 emission reduction targets at the design stage,
covering each part of a product’s lifecycle, including
production and use. This allows for evaluation and
improvements during development, long before the
product is manufactured.
Canon reached a
production milestone
in May 2010 with the
manufacture of its
40
MILLIONTH
EOS SLR camera, which
were launched in 1987
This approach was applied to the imageRUNNER
ADVANCE series and has resulted in significant energy
savings in use. The Typical Electricity Consumption (TEC)
value for imageRUNNER ADVANCE C5051i is one of
the world’s best in its class at 3.01kWh, over 70% less
than existing Canon models. The TEC standard is defined
by the International Energy Star® programme. This
methodology is now being rolled out to other products.
To enable customers to benefit even more from the
imageRUNNER ADVANCE savings in use, Canon Austria
has offered a carbon neutral printing promotion
to customers buying or leasing the new imageRUNNER
ADVANCE devices (see Environmental
Management section).
Mixed reality technology
We are developing mixed reality technologies that merge
the real and virtual worlds. The technology will support
innovations by allowing designers to view a 3D prototype
virtually, from all angles, to identify design problems and
other issues. This will reduce the number of prototype
models needed, development times, resources, costs and
environmental impacts. We anticipate future applications
in industry, entertainment, medicine and education.
DID YOU KNOW...
that Canon’s imageRUNNER
ADVANCE C5000 series
uses only 1.5W in
sleep mode?
Real space
Virtual space as viewed through a
head mounted display
Medical advances
Canon started manufacturing medical equipment 70
years ago and today has a strong medical products
division, including digital radiography and advanced eye
imaging equipment. In line with our philosophy of doing
business for the common good, our medical imaging
technology supports efficient medical diagnosis while
maximising patient comfort and benefit. Investment
in the medical systems business is a key element of
Canon’s growth strategy for the next five years.
Canon has an excellent record in digital radiography,
while high quality digital imaging for eye care enables
early detection of disease. Canon acquired Polish
company Optopol in 2010, a leader in optical coherence
tomography for early detection of retinal disease, whose
products complement Canon’s range. As age- and
lifestyle-related diseases, such as diabetes, become
more common, the use of retinal imaging to detect
changes is likely to grow significantly. Our combined
ophthalmic strengths and expertise will help us meet
this demand, assisting early diagnosis, more effective
treatment and improved quality of life.
The European Union’s RoHS directive does not apply
to medical equipment. Nevertheless, since 2005,
Canon has voluntarily removed or regulated specific
harmful substances within our products to meet a level
equivalent to the exacting RoHS requirements. We
also strive to reduce the size and weight of our medical
products, in line with our focus on reducing natural
resource requirements.
Canon is proud to have achieved several world firsts
in medical equipment, such as the first commercially
available digital radiography system – the CXDI-11 – in
1998, followed by the first portable system in 2001, the
CXDI-31. The latter combined flat panel digital image
capture in just three seconds with portability, enabling
images to be taken from virtually any angle and the
equipment to be used outside the hospital environment.
Outside the traditional medical field, applications
for our portable digital radiography equipment have
included disaster relief missions; examination of
race horse leg injuries; and inspecting archaeological
artefacts and remains.
Future medical developments may include
photoacoustic diagnosis, using optics technology
and ultrasound technology to look inside the human
body, offering non-invasive and radiation-free early
detection of diseases such as breast cancer and
other malignancies.
Use
Improved functionality: reduced impacts
Business customers can save on energy bills by using
our advanced multifunction devices (MFDs) and other
products. Almost 100% of Canon products qualify for the
EU Energy Star® scheme and a number are also labelled
under the voluntary Blue Angel scheme (Der Blaue
Engel) that operates in Germany.
Outperforming competitors
Our imageRUNNER ADVANCE C5035i and C7065i
devices were put through a series of stringent tests
by the independent testing facility Buyers Laboratory
Inc (BLI) in 2010. The tests showed that the Canon
devices offer significant energy savings in normal
use compared to our competitors’ machines. Energy
consumption in sleep mode and the devices’ ability
to rapidly come to ready-to-print status were major
contributors to these results.
Our leadership in imaging solutions was further
recognised by BLI in 2011. We received 10 awards
highlighting features such as speed, reliability,
excellent image quality and value for money, including
‘Outstanding Energy Efficiency’ for the imageRUNNER
ADVANCE C5051 and i-SENSYS MF5880dn (www.buyerslab.com).
BLI’s European Lab and Research Manager, David
Sweetnam, said: “These awards have been earned the
hard way, through two months of rigorous durability
testing, so customers can be assured that the Canon
range stands for the highest standards of quality,
usability, sustainability and reliability.”
We calculate that 67% of our product lifecycle CO2
emissions are associated with consumers’ use of our
products and the raw materials and parts produced
by suppliers. However, customers large and small can
reduce CO2 emissions, save energy and time, and print
more securely and efficiently simply by making better
use of our products’ features and solutions. We help
them do this in a number of ways.
Managed Print Services Companies’ print solutions
have often grown organically alongside their business.
A Canon Managed Print Service is developed with the
customer to define the working practices and identify
savings they can make around their print environment.
Canon’s role is to manage the customer’s print
environment and consistently show the savings that they
are making in costs, energy usage, space and process. In
fact we guarantee that customers will make print-related
savings. There are two customer case studies in this
section, from Germany and the Netherlands.
CO2 emissions for
Canon’s C5000
imageRUNNER
ADVANCE devices have
been reduced by up to
50%
over the product lifecycle
compared to previous
Canon models
Happy customers
Canon’s Managed Print Services team in Germany worked with
Frankfurt Airport to help them streamline their printing system,
increase efficiency, add value, improve information security and free
up employee time.
The airport’s 460,000 take-offs and landings a year depend on a
complex flow of information, including passenger manifests and
load sheets. Without these being delivered on time and to the right
location, flights would be delayed, inconveniencing some of the
51 million international passengers who travel through the airport
each year, delaying freight and costing the airport money. So any
information management system needs to be robust.
The airport changed its 3,200 printers from 31 different vendors for
500 Canon devices, many equipped with uniFLOW Output Manager
software and My Print Anywhere functionality. With careful machine
placement (none more than 30m from every employee); output
authentication (released by the employee’s individual PIN code);
and printing set to automatic duplex (double-sided); printing
availability, efficiency and security were significantly improved.
The system automatically monitors and checks devices’ toner
and consumables’ status which are replenished by Canon on-site
personnel, allowing the airport’s IT administrators to concentrate on
core activities.
Canon also supplied a secure networked scanning solution which
met Germany’s stringent data protection requirements by providing
an audit trail. This further reduces the print requirement and
enhances security as documents can be managed electronically.
The results were a cut of one third in print output – from 45 million
pages a year to 30 million, a 42% saving in annual print spend
equating to 1.2 million, and lower energy consumption.
uniFLOW and Helix Our uniFLOW and
Helix Production Workflow software helps our
customers improve their own work efficiencies;
saving them time, energy, resources and
money. The latest versions of the software
were released in 2010 by NT-ware in Germany,
in which Canon has a majority stake, and
offer both office and central reprographic
departments (CRD) simplified and streamlined
output management.
uniFLOW software enables customers to
manage documents securely both electronically
and in print, controlling, for example, reading,
editing and printing rights of a sensitive
document. As only one system is needed
it requires less administration, helps create
efficiencies and improves security.
Consultancy Services Our new Consultancy Services
business sees us move beyond traditional print-related
services towards services that focus on giving large
European organisations a framework to overcome
the challenges faced when managing information
and media. We work with our clients to identify
high-priority challenges and issues and assess how
business processes can be enhanced. This goes beyond
simple print and document management services
and is focused on the management of information
and media and digital processes across multiple
channels. Ultimately we help clients to maximise their
investments and create new opportunities for business
growth through operational, marketing and process
improvements.
Canon is collaborating with industry-leading
management consulting firm, Accenture, and will
work with a range of partners to deliver tailored
services integrating world class people, processes and
technology. Consultancy Services is initially available in
eight European countries.
The MG6100 series offers significant energy savings
Canon’s home customers can also make savings and
benefit from changes to the way devices such as the
multifunction inkjet PIXMA MG6100 series work. Users
can set a job to duplex print (double-sided), saving paper
and effort as the machine automatically reverses the
paper. We have also reduced the average daily energy
consumption by 28% compared to previous models (the
MP6150 model vs MP610 model from 2007) because
the machines’ functionality is designed so that only
the required application wakes up from sleep mode
– for example the scanning function works while the
printing function remains in sleep mode – which saves
significant energy.
Supporting CSR Imtech N.V. is a technical services provider
in the field of electrical engineering, ICT and
mechanical engineering. With approximately
25,000 employees, Imtech achieves annual
revenue of around 4.5 billion. In the
Netherlands, it uses around 300 Canon
multifunction printers (MFPs) alongside 500-600 standalone, non-Canon printers.
Imtech is deeply committed to fulfilling its
corporate social responsibilities.
Océ’s JetStream® 1000 inkjet production printing system, shown at
Canon’s Paris EXPO, enables customers to cost-efficiently produce a
wide range of applications using minimal floor space. Designed for
users making up to 24 million prints a month, it brings new levels of
productivity and versatility
Canon’s collaboration with Océ and Optopol will result
in more product and solution choices for our customers.
Océ has already started to cross-sell Canon machines
and Canon will start to sell Océ products in 2011. With
a strong focus on and longstanding commitment to
environmental initiatives, Océ’s sustainability record is
a good match to Canon’s; we are both highly customerfocussed with a strong ethos of doing business
responsibly. This synergy is further enhanced by a shared
commitment to imaging solutions, driven by technology
and innovation.
Recycle
Re-using resources
Our focus on minimising the need for new resources
is reflected in our use of recycled materials. Plastics
recovered from returned Canon machines or from waste
generated during other manufacturing processes can be
re-used in new products to avoid using virgin materials,
for example in the X MARK 1 mouse-calculator-keypad.
Recycled plastic is also used in machines such as the
imageRUNNER ADVANCE C5000 series.
Imtech is well known for its outstanding
management traineeships and trainees work
on dozens of strategic projects. One such 2010
project was a national workshop to reduce
office waste, to which the company’s waste
handling company and Canon Netherlands
were invited, along with 10 Imtech managers.
Imtech realises that the cost of handling
waste is more than a minor challenge and
also that, by using the Canon printing options
more fully, it can avoid paper waste as well
as improve the effectiveness of the operation.
Canon calculated a decrease of colour printing
of 10% per year, when setting the standard
default as black and white printing, and, when
managed printing is implemented, a further
reduction in print volumes of 20%. When using
standard double-sided printing is set as the
default, Imtech can save another 30% of its
print volume.
DID YOU
KNOW...
that Canon’s
proprietary On
Demand Fixing can
save up to
25%
energy compared to
a typical roller fixing
system?
Results and conclusions from the workshop
were that Imtech changed the Canon MFPs to
default double-sided printing and default black
and white printing, while considering adding
managed printing and ‘Follow-me’ printing,
to reduce paper use even further. Imtech is
also considering replacing the remaining
standalone printers with Canon MFPs.
The workshop has enabled Imtech to
demonstrate that pursuing a CSR focus and business strategy can also support business wins with lowering the carbon
footprint in combination with significant cost
savings. It has also deepened the relationship
between Imtech and Canon, who cooperate
not only for future business but to share
sustainability experience and best practices.
CO2 EMISSIONS
Canon reduced CO2 emissions per
unit of sales by
Launched first in EMEA in 2010, the plastic parts of the X-MARK 1
wireless mouse-calculator-keypad contain around 50% by weight
recycled plastic from Canon product material. Designed for work or home
use, the combined functionality helps streamline desktop clutter and
lighten the load of laptop users
9%
between 2005 and the end of 2009
Cartridge
collection
Disassemble
and sort
General
plastic
0 waste
Use
to landf ill
Assemble
Melt into
plastic
pellets
Different
products
Mould
Closed Loop Recycling of Canon Laser Toner Cartridges
Remanufacturing
In 2010 we launched a
remanufacturing programme
for three black and white
multifunction printer models at
our factory in Giessen, Germany.
Remanufacturing is a rigorous
process that restores end-of-lease
machines returned by customers
to an ‘as new’ condition and gives
them a second life of around five
years (depending on volume).
With up to 93% by weight of the
parts being re-used, resource
efficiency is maximised and
environmental impact reduced.
Software is upgraded while a new
serial number is allocated and
the counter returned to zero. Less
packaging is required too as the
remanufactured devices come with
key accessories pre-configured.
Remanufactured machines are sold across Europe, the Middle
East & Africa.
Disposal
Recycling has a long history at
Canon. Our laser toner cartridge
recycling programme reached
its 20th anniversary in 2010. In
Europe, cartridges are returned
to our plant in northern France,
to be recycled using a closedloop process that delivers zero
waste to landfill. The closed-loop
process allows us to re-use toner
materials continuously without
deterioration in the quality of the
plastic. We have collected and
recycled over 250,000 tonnes of
cartridges globally since 1990.
Environmental Management
‘Samen leven’ – Koenraad Van Haegenberg – Canon DIGITAL IXUS 120 IS
Managing and reducing our own environmental impacts
Canon works hard to design and deliver innovative
products that help our customers save time and reduce
their environmental impacts. We also look carefully at
our own environmental footprint from sales offices to
manufacturing, and from employee travel to logistics.
We estimate that around 33% of our products’ lifecycle
CO2 emissions are from operational site activities
and logistics so we have established a system to
monitor production-linked CO2 generation. By focusing
on energy-saving technologies and increasing
management efficiency we are achieving reductions in
product CO2 emissions.
We have introduced a system to help reduce resource
and energy waste (our Material Flow Cost Accounting)
enabling continuous improvement. This calculates
and analyses the total cost of the production process,
including resource and energy loss.
In product manufacture, our cell production system
and automated production lines help reduce energy
consumption, compared to conveyors, as well as space
in the production area. We look for additional resource
savings through activities such as recycling water in the
lens cleaning process and installing air-conditioning
systems that use natural energy and take advantage of
weather conditions.
Increased
energy
efficiencies
to reduce
CO2
emissions
Reducing our impacts
We use renewable energy in varying
proportions across the EMEA region,
depending on local cost and availability.
Our offices in Austria, Germany, Norway,
Finland and Canon Europa in the
Netherlands buy all their energy from
renewable sources, while the UK, Italy and Belgium buy
renewable energy for over 80% of their requirements.
The actions we are taking to reduce resource use in
production also help us to transport our products more
efficiently. Cutting down the size and weight of products,
and their packaging, means that we can increase
distribution loads. Simple activities, such as changing to
electronic user guides, save weight and volume, while
strengthening the product body allows us to use thinner
packaging. Globally, we have reduced logistics CO2
emissions by 40% since 2006.
NT-ware in Germany harnesses thermal storage using ground source
heat pumps
Canon’s
imageRUNNER
ADVANCE won the
UK’s Sustainable Times
Green Initiative Award
(Winter 09/10) for
having the
LOWEST
colour MFP TEC (typical
electricity consumption)
rating from Energy Star®
Our associate company in Germany, NT-ware, uses
seasonal thermal storage and ground source heat
pumps to heat and cool the office.
Locally, we take other steps to reduce the environmental
impact of our offices and activities. Many of our
buildings include solar PV panels, automatic lighting,
heat exchangers and re-use rainwater. It is our policy
to include technology such as this when a building is
refurbished to reduce its environmental impact, if the
building structures permit.
Virtual servers
While computers are indispensable for business today,
the hardware takes up substantial space and uses a lot
of energy to run and to cool, generating CO2 emissions.
Since the beginning of 2009, Canon Europe has been
carrying out an improvement programme; we have
replaced older hardware with smaller, more energyefficient servers, closed one data centre and virtualised
servers. The remaining data centres utilise more powerefficient cooling combined with closed aisle deployment
which directs the flow of cold air directly to the servers.
This has resulted in significant energy efficiency
improvements.
Through virtualisation, a physical server can host
multiple virtual servers, each operating like an actual
physical device but taking up no space, using no energy
and needing no cooling other than that used by the
hosting server. The impressive results of this programme
mean that, in two years, we have made energy savings
of around 1.5 million kWh and avoided almost 700
tonnes of CO2 emissions.
Efficient logistics
We are working to reduce the carbon footprint of our
logistics. We use rail transport where possible to move
products from the logistics centre in the Netherlands
to other countries and, if appropriate, we transport
products directly from the port of entry to the
national warehouses.
We have also introduced a new process for some
product ordering which is based on supply and
demand at national warehouses. Viewing Europe
as a single (virtual) warehouse allows us to monitor
national warehouse stock levels up to the moment of
product shipment. This means we can deliver products
where they are needed – avoiding transport between
warehouses – and reducing stock imbalances.
In addition, many of our multifunction devices can
be serviced remotely and any problems resolved, so
engineers do not have to attend the customer’s office,
thereby saving time and avoiding CO2 emissions,
while still meeting the customer’s needs and providing
excellent service.
Green Procurement
We rolled out our Green Procurement Programme
across Europe during 2010. As part of this we sent
questionnaires to our suppliers of priority items, such
as cables and electronic/electrical equipment and
accessories. We check their compliance with regulations
on hazardous chemicals and ask them to monitor their
own suppliers (our tier two suppliers). In this way, we
can be sure that parts and products we buy comply
with all relevant EU legislation and Canon’s own Green
Procurement Programme, and that customers are
protected from hazardous chemicals.
So far, two-thirds of the suppliers have returned
completed questionnaires and we are following up with
the rest to see if we can support them in completing
a response. We will give feedback to those who have
completed a questionnaire and will work with suppliers
on any areas requiring improvement. Around a third of
the suppliers questioned qualify for an audit and this will
be arranged in the course of 2011.
Meeting and exceeding
legislation
There are stringent regulations in the European
Union (EU) to safeguard customers and protect the
environment. These include WEEE, REACH, RoHS,
ErP, covering electronic waste, hazardous chemicals
and energy use, along with Batteries and Packaging
directives. Canon Inc. ensures that all our products meet
or exceed these strict EU requirements, regardless of
where the product will actually be sold. In EMEA, Canon
complies with all applicable EU and other country
directives and legislation.
Markets outside the EU are now introducing their own
legislation, which differs from EU requirements – for
example in Russia and the Ukraine. We work with
local specialists to understand and comply with these
different regulations, to ensure our products meet all
applicable laws.
Canon’s global ISO 14001
certif ication
Canon has achieved global certification to ISO 14001
and each new operational office’s environmental
management system is required to meet the standard
within one year of joining the Canon Group. In the last
year our Canon Eurasia and Emirates offices, NT-ware
in Germany, three new Italian and three new Spanish
offices all achieved certification. A rolling programme
of internal and external ISO 14001 audits ensures that
standards are maintained and best practice is shared to
retain the global certification.
Globally more than 800 sites are certified, in around 39
countries, of which 66 are in our region. This assures
customers of our ongoing commitment to managing
environmental systems and impacts and underpins our
aim of continuous improvement in this area.
Corporate policies and initiatives
Across the EMEA region, a number of policies and
initiatives help reduce our environmental impact
including:
Europe’s company car policy restricts levels
• Cofanon
CO emissions to a maximum of 140g/km for
2
2011. We have been reducing this since 2006 and
aim to reduce it further to 120g/km in 2012. Several
countries, including Sweden, Austria, Germany and
the UK, are already operating
vehicle fleets well below the
current level, demonstrating
their commitment to reducing
their carbon footprint;
anon Spain conducts eco-driving courses for
• Ccompany
car drivers. These promote safe driving
as well as reducing fuel use by an average of 19%
and CO2 emissions by 5% in city driving. Canon
Netherlands’ car leasing company monitors
employee company car fuel consumption and offers
driving tips to employees whose cars register outside
normal parameters. Canon Norway is trialling a
100% electric car. Apart from
the environmental benefits, the
car is allowed to use bus lanes,
enabling quicker journey times,
and is not liable for road tolls or
parking charges;
Canon offices promote employee car sharing
• Sonome
an informal basis, to reduce the number of car
journeys to work and CO2 emissions;
employees to use teleconferencing
• Wande encourage
video conferencing meeting facilities, where
available, to avoid unnecessary flights and other
travel. Some countries (for example Sweden) also
offset emissions from customer and employee flights
relating to major events or customer activities;
n environmental awareness module is being
• Adeveloped
and will be available via our online
learning system in 2011. The aim is to ensure that
all employees understand where the environment
fits into their core role. This central resource will be
mandatory training for all current and future Canon
EMEA employees, replacing any existing or
local versions.
Carbon Neutral Printing Promotion by Canon Austria
When the imageRUNNER ADVANCE multifunction devices were
launched in Austria in 2010, Canon Austria devised a unique
way for customers to benefit further from the environmental
attributes of our new systems.
imageRUNNER ADVANCE machines already offer customers
energy efficiencies and environmental features such as low
power consumption; fast printing start-up from sleep with
Canon’s on-demand fixing technology; and the use of recycled
materials in the design. Canon Austria decided to take this a
step further. For every new imageRUNNER ADVANCE device
bought or leased, Canon Austria volunteered to offset all CO2
emissions associated with the machine’s printing and servicing.
This enables customers to print completely climate-neutrally, as
long as they also buy carbon neutral paper.
The offsetting scheme has been independently verified by
SGS Austria and is supported by WWF Austria. Customers
can publicise their commitment to sustainability by using the
ClimatePartner logo and the phrase ‘klimaneutral gedruckt’
(printed climate neutrally) on their own business letters,
invoices and other stationery. A dedicated website explains the concept in more detail: www.canon.at/klimaneutral.
Canon Austria has been delighted with the customer response
to the climate neutral printing promotion. According to recent
surveys, more than 10% of the customers who have bought or
leased an imageRUNNER ADVANCE machine said their choice
was influenced by the climate neutral printing proposition.
The promotion is ongoing but, as and when it ends, customers
who already have the devices will continue to benefit from the
climate neutral printing guarantee up to the typical lifespan of
five years.
Canon Austria itself has been operating carbon neutrally since
2010 as well. Its ‘going-for-green’ programme obliges the
company to constantly reduce and minimise, and only then
offset, its own CO2 emissions. Buying only 100% renewable
energy and limiting emissions for its car fleet are also part of the programme.
Corporate Governance
‘Le tre cime de Lavoredo, Dolomiti’ – Sereno Morati – Canon EOS 40D
Meeting our corporate responsibilities
Complying
with
legislation
and good
business
practice
In order to do business, we must comply with the legal
and ethical requirements in our many markets. We
believe that organisations need to have robust systems
and policies in place to do business fairly, to meet
customer and other stakeholder expectations and to
comply with all relevant legislation. Demonstrating best
practice in these areas helps to reassure stakeholders
that we take our obligations seriously and offer products
that are safe.
Ensuring compliance
Compliance training and policies
Employees are required to carry out mandatory
training from time to time to ensure we are meeting
our legislative, company and ethical requirements.
Mandatory training in 2010 included diversity training
for all Canon EMEA employees and refreshed chemical
safety awareness training for the employees who handle
hazardous chemicals as part of their job, to ensure they
understand the changed labelling system. Both were
delivered via our online learning system.
Constantly evolving technology brings new issues, so in
2010 we released internal guidelines clarifying Canon’s
expectations on responsible use of social media for all
EMEA employees and contractors. This is linked to the
responsible behaviour parameters set out in the Canon
Code of Conduct and our internet use policy. While not
setting restrictions, guidance is provided on areas that
could attract negative attention and possibly harm the
employee, Canon and the Canon brand, highlighting,
for example, how general banter on social media
communications could be misconstrued.
A new policy on the giving and receiving of entertainment
and gifts will be rolled out to all EMEA employees
during 2011.
We take part in Canon Inc.’s annual Expanded Ethics
Committee meeting. This brings together senior
managers from across the Group to share information
and make decisions on policies and measures to
support compliance.
Canon Europe has set up a compliance assessment group
to receive and assess the details of regulation
and compliance changes which may have an impact
Canon Inc. conducted a stakeholder survey to ascertain
stakeholders’ views on the five materiality themes it had
chosen to follow in its sustainability report. More than
90% agreed that the themes chosen were correct and
Canon Europe has continued to mirror these in
this report.
Democratic Republic of Congo (DRC)
minerals audit
We are conducting a supplier audit in line with the
new Dodd–Frank Wall Street Reform and Consumer
Protection Act in the USA. The act requires corporations
listed on the New York stock exchange to report the use
in their products of conflict minerals originating in the
DRC or in adjoining countries.
Expanded Ethics Committee Meeting
on our business. The group will ensure we maximise
any business opportunities whist adhering to all
legal requirements.
We have asked our suppliers to confirm if any of the
four minerals covered by the act – tantalum, tin, gold
and tungsten (wolfram) – are present in products, parts,
materials, packaging and other goods they supply
to Canon. Suppliers have also been asked to trace
down their own supply chain to report as accurately as
possible. The audit is still in progress.
Compliance questionnaire
Code of Conduct
Every year Canon Inc. requires all Canon entities to
complete a compliance questionnaire. The 91 questions
ensure that they all meet internal compliance standards
including the communication of the Code of Conduct.
Canon Europe has maintained effective controls with
no deficiencies as at end of 2010 despite increasing the
number of entities evaluated.
The Canon Group has a well-defined Code of Conduct,
which all employees are bound to comply with, no
matter which country they work in or where they are
located. The Code of Conduct sets out the standards of
responsible behaviour expected of employees in areas
ranging from protecting confidential information to
prohibiting improper conduct such as bullying or sexual
harassment. The code provides a framework within
which Canon seeks to meet its legal and ethical
business obligations.
Whistleblower policy
Canon Europe operates a whistleblower policy and
system. The scheme is available to all employees and
allows them to raise concerns anonymously, either
online or by telephone, about suspected wrongdoing.
Incident reporting
We updated our EMEA incident management reporting
process in 2010. Guidelines are available on our intranet
so that, rare though the need may be, all employees can
direct customer queries or reports of product incidents to
the correct people for swift handling, no matter how the
query is received.
External reporting and dialogue
The Sarbanes-Oxley Act
Canon shares are traded on the New York stock
exchange, which means that Canon complies with the
Sarbanes-Oxley Act (US law).
Stakeholder dialogue
We commission an annual customer loyalty survey
to find out what customers think about our products
and service. It is carried out by TNS NIPO, an external
research agency. Of the 11,000 customers surveyed
in 21 countries in 2010, more than 60% answered the
questions about Canon’s environmental commitment.
Some 85% of those aware of our activities expressed
themselves very or somewhat satisfied with our efforts to
minimise our environmental impacts and a majority said
the company’s environmental performance influenced
their buying decisions.
Business Week
Interbrand’s 100
Best Global Brands:
Canon was placed
33rd
in 2010 (2009: 33rd)
San-Ji spirit, or the 3 Selfs,
encapsulates the standards
of personal behaviour we
expect of our employees
under the code. In addition,
corporate performance goals are set by top management
and cascaded to employees via the performance
management system (see Workplace and Wellbeing
section). This ensures all employees know how their
own objectives and projects fit within the overall
corporate strategy and direction of the company and
support the company goals.
ISO 27001 – Protecting our
customers’ information
Canon Europe’s information security management
system has received new ISO 27001 certification, valid
until 2014. The scope of the standard covers all aspects
of information security, from risk and audit management
to product security, and from awareness and training
to security incident management. The certification
reassures our customers that we adhere to world class
standards for information security.
DID YOU
KNOW...
that the bioplastic
Canon helped develop
and uses has achieved
the world’s highest
flame resistance rating
(VO, V5)?
Protecting our brand and reputation
Patents
Anti-counterfeiting
As Canon works continuously to improve its
products and develop new ones, it safeguards
these improvements and developments with patent
applications. In EMEA we file around 600 patent
applications each year, mainly for inventions made
by Canon Inc. but including around 10% from Canon
companies in EMEA, such as Canon Research Centre
France and NT-ware in Germany. We expect this number
to increase now that Océ and Optopol are part of the
Canon Group.
Canon strenuously protects its brand and reputation.
One of the ways we do this is through carrying out many
and various anti-counterfeit activities.
Like many global brands, fakes or copies of Canon
products – mainly consumables – are created by
fraudsters and then sold on to the public through a wide
range of channels, including online, and very often at the
same price as the genuine products.
Fake products are usually of reduced quality, particularly
ink and toner cartridges, and may pose safety risks
to the unsuspecting public. Counterfeit batteries, not
manufactured to Canon’s strict quality standards, can
generate excessive heat, leak or even explode when
used, causing personal injury or serious product
damage. In addition, counterfeit Canon products may
not comply with EU and other environmental laws such
as WEEE and REACH.
Canon regularly works with customs, police and other
governmental agencies to identify counterfeit goods
and remove them from sale. Between 2007 and 2010,
Canon carried out 228 raids, received 355 Customs
notifications and seized 704,018 fake goods.
anon was given a score of 71 out of 100
C
(same as 2009) on the Climate Counts
Company Scorecard, which aims to help
consumers to make purchasing decisions
based on companies’ commitments to
action on climate change
Patent applications cover hardware, such as laser beam
and inkjet printers; software; consumables; image
processing; image communication; optical products;
printing and scanning management software; medical
devices; wireless networks; image compression; and
XML technology.
Green procurement
We rolled out a Green Procurement Programme across
Europe in 2010 to check suppliers’ compliance with
regulations on hazardous chemicals (see Environmental
Management section).
Workplace and Wellbeing
‘Waterpret’ – Pieter André – Canon PowerShot SX200 IS
Empowering employees to drive the business forward
Canon aims to be the employer of choice in our sector.
We recognise the vital contribution our employees make
to the success of our business and our responsibility
to provide a safe and fair place to work. We have over
11,000 employees spread across Europe, the Middle
East & Africa, and this cultural diversity and local
knowledge help us serve our customers better in around
120 countries (see Diversity later).
Recruitment and retention
Attracting and retaining talented employees; treating
them fairly; and offering them opportunities to develop
in their role and within the business are all key focus
areas for us, as we strive to be the employer of choice.
A new ‘employment value proposition’ was developed,
with employee participation, and this was launched in
2010, alongside our new European careers website.
The proposition sets out what employees can expect
from working at Canon, reflecting our drive, passion
and values; supporting our employees, our brand and
our business. The employment value proposition was
recognised in several countries resulting in Canon
receiving awards. These included the CRF Institute ‘Top
Employers 2010’ awards for France and Spain; France’s
Groupe RH&M award “Trophée du Mieux Vivre en
Entreprise”; and ‘Best Place to Work’ award for Norway
(placed 5th).
Canon employees can take the opportunity to seek
out roles across the region that match their skills and
ambition; this is shown by the well over 30 different
nationalities represented in the EMEA headquarters office
alone. In return, we retain their valuable knowledge,
expertise and talents. This is mutually beneficial and is
demonstrated by the number of people who receive longservice awards, many of whom have spent a substantial
part of their career with the company.
Making
Canon the
employer of
choice
Employee commitment survey
Our 2010 employee commitment survey was completed
by 76% of EMEA employees, in 16 local languages.
To ensure transparency the survey is carried out by an
independent external organisation and is anonymous.
Once again, employees rated managers highly in
terms of keeping them informed and motivated.
Canon’s Diversity Vision
All people,
regardless of race, religion
or culture, harmoniously
living and working
together.
COMMUNITY
EMPLOYEES
Canon provides an open and supportive
environment to enable all employees to
achieve their full potential in an
inclusive culture
Canon continuously contributes to society
through technological innovation
Canon promotes and undertakes a diverse
range of social contribution activities
Canon recruits and develops employees
regardless of background and based
solely on merit
Canon transcends borders to actively fulfill
its social responsibility to all humankind,
in every region of the world
Canon does not tolerate discrimination or
inappropriate behaviour in any form
Canon’s Global Management Institution
was established to cultivate insightful
global leaders and business managers
who actively contribute not only to
progress at Canon but also to the business
world and society as a whole
Canon actively encourages its employees
to have a healthy work/life balance
Canon actively seeks feedback from its
employees to understand key issues
CUSTOMERS
Canon works with its customers to
understand and address their diverse needs
Canon, second to none, treats its employees,
customers and partners fairly
Canon constantly listens to the opinions
of its customers and actively incorporates
those opinions in the development of
its products
Employee recognition
We use a variety of ways to recognise employees in a
non-financial way. These range from the informal, where
a manager may recognise exceptional performance
with verbal or written thanks, to a more formal route.
Responding to our employees, who have highlighted
a desire for improvement in this area in our annual
employee commitment survey, in 2010 we revised the
guidelines for our long-service awards and our 3 Selfs
awards. We rolled out pan EMEA guidance for these two
programmes and, although some local variations still
exist, this will improve uniformity.
Canon set up the exclusive Tuxedo club seven years
ago to recognise sales employees who are the best
of the best in sales performance. Members of Tuxedo
experience a wide range of benefits including an
invitation to exclusive member weekends.
Almost three-quarters expressed overall satisfaction
with working for Canon and would recommend Canon
as a good place to work. Over 80% were proud to be
associated with Canon and more than 75% of employees
believe that Canon is a socially responsible company.
And, in the current economic climate, it was encouraging
to see that feelings of job security were up 5%.
Performance measurement and
management
It is our policy that every employee has at least one
formal appraisal meeting each year with their line
manager. During this meeting they set new objectives,
review performance against ongoing objectives
and measure their skills against a common set of
competencies. This gives employees a record of their
progress and helps them deliver actions to support our
company goals. As we use a standard performance
management system, the common templates and
framework help facilitate internal career moves across
the region. In addition, managers and employees are
encouraged to have regular informal meetings during
the year.
3 Selfs awards Demonstrating 3 Selfs (San-Ji)
behaviour forms part of Canon’s Code of Conduct (see
Corporate Governance section). Our 3 Selfs awards
encourage and recognise 3 Selfs behaviours among our
employees. Employees can nominate a local colleague
(excluding senior managers) for an award and these
awards are made locally.
Under the new guidelines, an overall local winner is
then selected by senior managers to receive a pan EMEA
3 Selfs award. This is given at a presentation event in
London by the President & CEO of Canon Europe,
Middle East & Africa. The 3 Selfs behaviour types are:
FORTUNE Global
500: Canon was placed
216th
in 2010 (2009: 190th)
elf motivation: taking the initiative and looking
• Sfor
solutions;
S
elf-management:
• and organisation; effective personal planning
elf-awareness: being aware of the impact of your
• Sactions
and words on others.
Although part of the non-financial recognition
programme, some rewards do carry a monetary value
such as vouchers to spend on Canon products.
Learning and development
Learning and development equips our people to do
the best job they can and we continue to invest in
this. Our learning and development opportunities and
programmes range from creating one training package
for product training to developing a programme for
future leaders.
Every employee is encouraged to complete a Personal
Development Plan with their line manager, to support
their job requirements and career goals, and to chart
their progress. We offer a variety of learning options
through the Canon Academy including mentoring, our
online learning management system – MyLearningZone,
formal curricula, internal and external training courses
and partnerships with external institutes.
During 2010 we rolled out a number of new learning
initiatives covering sales; service and support
behavioural skills; technical training for service and
support and ICT employees; and a range of leadership
and management programmes.
Diversity
Diversity is a business imperative for us; we operate
in a wide range of countries and territories, serving
customers and recruiting employees across the region.
Canon EMEA’s top management team of 13 is itself
made up of six different nationalities. This diversity
brings great benefits to our business such as increased
creativity and innovation and a better understanding of
our customers’ needs.
Our diversity vision focuses on three key areas:
customers, employees and the community. We rolled
out a mandatory online diversity training module to all
employees in 2010.
Canon was voted
Reader’s Digest
Most Trusted Camera
Brand for the
10 th
CONSECUTIVE
YEAR.
Readers voted Canon
top in 14 out of 16
European countries
for quality, excellent
value, strong image
and understanding
customer needs
To understand how we can make the most of a
multi-cultural environment and marketplace, as well
as recognise the potential pitfalls, we run cultural
awareness training workshops. Employees work
together to discuss and analyse how varying cultural
styles may impact individual and team perceptions,
business methods and business issues.
Employees 2006-2010
2006
2007
2008
10,635
11,390
11,737
2009
11,367
2010
11,359
Russia: Open for business
Russia is a huge market for any business to
tackle, offering significant potential; however,
it also presents challenges. To take advantage
of the opportunities available, Canon decided
to move from selling its products indirectly
through third party distributors, coordinated
by a regional Canon office, to creating a
standalone national sales operation. This
decision in 2008 triggered a business
transformation programme involving many
different departments and people, who all
needed to work together to drive change,
overcome problems and meet the fixed and
tight timescale to go live from January 2010.
A quick first step was to deliver product to
customers from Canon’s warehouse in Finland
while invoicing from Canon Russia. This
enabled business to continue while looking
for a new logistics partner in Moscow with
sufficient warehouse capabilities to meet our
requirements.
As we transitioned business from the regional
office in Helsinki, we were building up local
teams in Russia with interim support from
some expats from Finland and Japan.
Alongside the work to get the new team in
place on the ground, was the push to connect
all the business infrastructure to the Canon
systems – IT, order management, supply chain
etc. In total, teams based in Finland, Russia,
Japan, England, Netherlands, Italy and other
countries all worked together to get the new
national sales operation up and running on
time. Much of the liaison and meetings took
place by teleconference and occasionally
videoconference, saving costs and time but
requiring a very focused attitude to achieve
high quality communication, get things done
and do them right first time.
With Russia being such a vast country – the
largest in the world by total area– spanning
nine different time zones, there are still plenty
of opportunities and we are now well placed
for the local team to expand our business.
Equally, however, with new legislation
being introduced in Russia as the market
continues to develop, there will still be further
challenges to overcome to get the best results
in this expanding new market.
Cultural awareness workshop
Community
Stephan Baer – Canon DIGITAL IXUS 960 IS
Supporting our local communities and habitats
Canon depends on the local communities around our
offices, warehouses and factories to provide us with
employees and customers and our activities impact
many different audiences. We recognise our obligations
to people and the natural environment and we
undertake a wide range of initiatives to work with
and support these local communities, particularly the
young or disadvantaged. Our work in the community
is one of the ways we bring to life our corporate
philosophy of Kyosei – living and working together for
the common good.
The projects we support range from donations following
major disasters to teaching children about the impacts of
global warming, and from helping employees volunteer
for local projects to giving disadvantaged young people
more opportunities.
Global
Canon Inc. has made significant donations to appeals
following major natural disasters, to help support victims
and relief efforts. These have included the earthquakes
in Haiti, Chile, China, New Zealand and Japan and the
floods in Pakistan, China and Brazil.
Helping
to make a
difference
EMEA
Centrally in EMEA, we support two key strategic
partnerships – with WWF, as a conservation partner
since 1998, and with the European
Red Cross Societies. We encourage
individual countries and employees to
work with these partnerships and also
to pursue their own local activities.
Students at Mondweg Elementary School in Vienna, Austria use Canon/WWF materials to learn about climate change
Canon placed 24th
(out of 100) in
Newsweek’s 2010
Green Rankings of
Global Companies.
Canon’s score was
81.3
(out of 100), based on
three scores relating to
Environmental Impact,
Green Policies and
Reputation Survey
WWF Canon is in the 12th year of its partnership with
WWF. Our support strategy is built around promoting
and facilitating understanding of climate change –
its factors and effects – particularly among children.
Our work with WWF principally covers a polar bear
tracking programme in the Arctic – to identify the effects
of climate change on the bears – and a Kids Zone
microsite in 13 languages (part of WWF’s website)
which educates children about these effects. The
tracking programme means that more polar bears than
ever before have been tagged and tracked, enabling
researchers to collect valuable information to help
their conservation.
when swimming in icy water for a prolonged period, so
travelling on their mother’s back could be vital to their
survival in surroundings with scattered ice.
For WWF’s Earth Hour in March 2010, over 15 Canon
EMEA local offices and many employees supported
the hour’s switch off of electricity and also pursued
environmental awareness activities. Spain’s call to action
photo (pictured) was even featured on WWF’s website.
In 2010, as part of our support, children were invited
to enter a polar bear naming competition. The winning
names were Paniq-Qanik, which means ‘daughter of the
snow’ (‘fille de la neige’) and Sangilak, which means
‘strongest of all’. The children who submitted the names,
from France and the UK, each won a Canon camera
and a special visit to their schools by a WWF expert is
being arranged.
The tracking programme
has indicated some
interesting behaviour in
polar bear cubs, which
have been seen travelling
on their mother’s back.
WWF scientists believe
this is linked to the
© Angela Plumb / Hitching a ride
decrease in summer
on its mother’s back
sea ice resulting in polar
bears having to swim longer distances when searching
for food. Cubs at that stage have not yet developed a
fat layer thick enough to protect them from chilling
Red Cross We work with local Red Cross organisations
in 16 countries in Europe. We fund projects supporting
disadvantaged young people: promoting education,
cultural awareness and social integration, and educating
young people on human rights, HIV and other important
topics. Examples include programmes in Germany,
Austria and the UK, where children of migrants
receive educational support to help them learn and
achieve more. And in Norway, Belgium and France
underprivileged youngsters are offered the chance to
go on their first holiday to improve their way of life and
support their social inclusion.
In 2010, we also sponsored a number of organisations
in the region. These included the London Symphony
Orchestra, which provided customer hospitality and
relationship-building opportunities; the CoBrA modern
art museum in Amstelveen (Amsterdam); and the
Danone Nations Cup. The latter promotes youth football,
fitting with Canon’s CSR ethos of supporting young
people’s development. We provided cameras as prizes
and nine local offices were able to bring the sponsorship
to life in their country through fun activities; providing
banners and other imagery; and promoting and
printing photography at the matches. This provided an
opportunity to raise brand awareness.
Henr y Nurske – Canon DIGITAL IXUS 970 IS
Local
Our operations across the region pursue many local
community activities, including:
anon employees in Switzerland, Italy, Spain, Belgium
• Cand
Finland were invited to enter photo competitions
or submit photos of the natural environment for use in
Canon marketing materials. The winning entry of the
Finland competition (pictured) was by Henry Nurske.
Other employee photos appear throughout this report;
Playing for your country promotes teamwork, confidence and pride
The Canon Foundation The Canon Foundation in
Europe was set up in 1987. In line with our corporate
philosophy of living and working together for the
common good, the Foundation promotes mutual
understanding between Europe and Japan, building and
maintaining a growing worldwide network of people
dedicated to Japanese-European relations – informal
ambassadors in international relations.
The Foundation promotes cultural and scientific relations
between Europe and Japan by offering up to 15 research
fellowships annually of up to one year. Research topics
are wide-ranging, from molecular biology to garden
architecture and from automotive studies to tribal
hunting. Applicants must already hold a doctorate or
Master’s degree and are free to pursue their research
at the institution of their choice in their host region;
European nationals in Japan and vice versa. Fellows are
encouraged to stay in touch with their host institution
and to exchange experiences through an active
alumni programme.
mployees in several countries, including the UK,
• EBelgium,
Spain and the Middle East (Sharjah), gave
blood at donor sessions;
mployees in the UK had the chance to learn basic
• Efirst
aid in their lunch hour when the British Red Cross
trainers visited their office;
anon in the Czech Republic supported the release of
• C200,000
common salmon fingerlings (just 1cm long)
into the Kamenice river within the picturesque Czech
Switzerland National Park in the spring. A previous
project has improved the river’s water quality, so the
fingerlings now just have to combat natural predators
to survive and repopulate the river. More mature
(10cm) salmon were released in the autumn;
Financial Times
FT Global 500:
Canon was placed
93 rd
in 2010 (2009: 104th)
© Mr Ing Pavel Benda PhD, Director of National Park Ceske Švýcarsko / Releasing fingerlings into the river
Sharing the benefits of printing efficiencies
anon UK has teamed up with Kings Meadow
• CPrimary
School in East Lothian, Scotland, to
DID YOU
KNOW...
that Canon’s
proprietary energysaving On Demand
Fixing means our
image RUNNER
ADVANCE devices are
ready to print in
18
SECONDS
or less from
sleep mode?
support their efforts to print more efficiently.
The school has replaced its 20 printers with just
one Canon multifunctional printer and is aiming
for a 40% reduction in paper use, 30% reduction in
photocopying and 50% reduction in printer cartridge
use. For each target achieved, Canon will reward
Kings Meadow with £300 (approximately 330).
The school hopes to achieve all three targets and
plans to give some of the money to its twinned
school in Rwanda;
Spain, Canon loaned cameras and supported
• Iannature
photo workshop for professional
photographers in the Doñana National Park.
Separately, employees in Aragon volunteered to
help clean up a section of the Ebro river. And Canon
Spain’s longstanding commitment to sponsoring the
arts and talented new musicians was marked by a
presentation of the Medal of Honour by Queen Sofia
to Managing Director Emilio Novo;
Honouring Canon’s long support
This lady can now cook inside her home and enjoy greater security
thanks to solar-powered lighting
anon South Africa has recently started supporting
• Chouseholds
in the Gauteng district that have no
access to electricity by providing a system of solarpowered lights. Three installations were completed
in 2010 and 20 more are planned for 2011 as part of
Canon’s social responsibility programme. It is hoped
that Canon employees will nominate a household
or small organisation to benefit from this scheme in
2011. There are two solar panel options – 3W and 5W
– depending on the size of the household. The 3W
panel includes one LED light, a mobile phone charger
and cabling, while the 5W panel has two LED lights,
mobile phone charger and cabling;
anon employees in the Netherlands take part in a
• Cnumber
of volunteering activities every year. A popular
one is with De Zonnebloem (The Sunflower) which
organises day trips for elderly people to open air
locations such as gardens or the zoo. Each employee
stays with the same person throughout the day
creating a real bond and understanding;
anon France employees went into local schools to
• Cgive
special training sessions about environmental
awareness. They covered various subjects such as
recycling, pollution, energy consumption and how to
reduce our carbon footprint. More than 300 students
aged 5-14 years received training in 2010 and it has
been renewed in 2011.
Individuals
Running for a good cause
Canon Switzerland employees took part in
• Ftheifteen
WWF charity run in a Zurich park. They clocked
up 152km in two hours between them and raised
CHF1,500 (approximately 1,150);
Many employees across the region give their own time
and efforts to contribute to a wide variety of causes
of interest to them. These include fundraising events,
supporting local schools and taking part in community
clean-up projects.
anon has developed global
C
standard definitions so we all speak
the same language when using
terms to describe reuse and recycling
activities. This helps accurate
communication and data gathering.
Recycle
Recovery
Remanufacture
Refurbish
with the charity BizWorld, two volunteers helped
two classes of students aged 12 set up and run a
simulated business, learning about leadership, job
roles, teamwork, finance, manufacturing, marketing
and entrepreneurship. Students were also invited to
the Canon offices and given a warehouse tour;
that Canon uses
recycled materials in
many of its products?
Reuse
anon Netherlands employees helped school children
• Clearn
about the real world of business. Working
DID YOU
KNOW...
project in Antwerp, supported by Canon Belgium,
• Aencouraged
young people and other residents to
discover photography by taking pictures of their
neighbourhood – called Shoot Your Hood. Canon lent
10 EOS cameras and two printers for the six-week
project. Volunteers gave tips on photography and 70
participants took some 3,000 photos. An exhibition
of the best 100 photos then toured the area for
two months;
Everyone had a different view of their ‘Hood’
© Wim van Passel / WWF-Canon
WWF Statement
of Support
In 1998 Canon Europe was the first company to become
a WWF Conservation Partner and has supported the
organisation ever since in Europe, the Middle East and
Africa. The collaborative relationship between WWF and
Canon Europe has deepened over the past 12 years.
The company provides in-kind and financial assistance
to WWF’s conservation work, with a particular focus in
recent years on Arctic conservation through the Polar
Bear. WWF provides Canon Europe with advice on
measuring and reducing the environmental impact of
its operations.
As important, the two organisations have harnessed the
power of image to stimulate awareness of the fragility
of our natural environment and the many conservation
challenges the world faces. With that awareness comes
growing support from governments, the broader
business community and the public at large.
WWF would like to see Canon continue to actively
extend its leadership role and deepen its work on energy
efficiency of its products, offering low carbon solutions,
as well as sustainable paper procurement. These topics
are material to Canon Europe’s environmental impact
and a long term sustainable business.
‘Im Jura’ – Urs Schumacher
Back cover photo: ‘Asturias’ – Carlos Gonzalez – Canon DIGITAL IXUS 50
Photos on pages 13, 16, 19 and 21 were taken by Canon Belgium employees
Photo on inside front cover was taken by Canon Belgium employee
Photos on pages 3, 4, 8 and 11 were taken by Canon Italy employees
Photo on page 3 was taken by Canon Spain employee
Photos on front cover and back cover were taken by Canon Spain employees
Photos on pages 3, 8 and 23 were taken by Canon Swiss employees
Photo on inside back cover was taken by Canon Swiss employee
Please recycle this report after use
Canon Inc.
Canon Europe Ltd
canon.com
3 The Square
Stockley Park
Uxbridge
Middlesex
UB11 1ET
United Kingdom
+44 (0)20 8588 8000
environment@canon-europe.com
Canon Europe
canon-europe.com
© Canon Europa N.V.,
2011

Canon Europe Sustainability Report 2010 -2011

Transcription

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