View Info magazine - Evenementenhal.nl

More than
just floors!
10, 11 and 12
October 2016
Join us at the Vakdagen Parket & Woninginrichter
on 10, 11 & 12 October and discover the latest
trends and developments in flooring, wall
coverings, window treatments and upholstery.
The fair is attended by over 8,000 visitors each
year, making it a major platform with a wide
reach. Vakdagen Parket & Woninginrichter is
the place to be for every professional in this
industry!
This year, the fair concept has been developed in partnership with a committee of shareholders, including
Koninklijke Peitsman and Interfloor. Their aim is to make sure that the fair meets the market’s needs and
caters to all of the current trends.
Vakdagen Parket & Woninginrichter offers a wide range
Each year, the Vakdagen Parket & Woninginrichter have
of exhibitors. Apart from flooring, aspects such as
over 8,000 visitors! As such, it is an excellent platform
window treatments, wall coverings and upholstery are also
for reaching a wide audience, and in fact, it is the sector’s
featured widely. In short, all of the elements needed to
only Dutch trade fair.
decorate a room will be present on our trade show floor.
Vakdagen Parket & Woninginrichter pays attention to all
However, our exhibitors are not the only worthwhile aspect
sub industries to ensure that each of our exhibitors will
of the fair: free interior decorating advice, plenty of show-
be able to reach their intended audience and lay down
rooms, live demonstrations of products and the National
the groundwork for new business relations.
Interior Upholstery Championship (NKW) are all important
parts of the fair experience. As exhibitor, you can contribute
This folder is intended to inform you about the fair and
by demonstrating your own latest products and collections.
to share the experiences of past exhibitors.
An important part of the Vakdagen
Parket & Woninginrichter (VPWI) this year
is the National Interior Upholstery
Championship, so don’t miss it!
Here are all the facts
Are you considering participating in the Vakdagen Parket & Woninginrichter and want to know why
the investment is worth it? Here is a list of the many reasons why:
Size of visiting companies
The majority of the trade fair visitors is
made up people who work at companies
with between 1 and 5 employees, which
means that the individual trade fair visitor
has a relatively high level of influence
over decisions made within the company.
In fact, over 80% of the 2015 visitors had
decision-making powers. At the Vakdagen
Parket & Woninginrichter you will meet
the right people to do business with from
the very start. This ensures that your sales
pitches will have a high return rate.
Reasons for visit
There are many different reasons why
visitors attend the fair, in a relatively
equal distribution. Networking, gaining
knowledge, discovering novelties and
looking for new products and services
are our visitors’ main reasons to attend
VPWI. As such, you will have plenty of
opportunity to network and present
your latest innovations and
developments to the visiting
professionals.
Extensive knowledge
programme and focus on
trends and innovations
Exciting fair experience due in part
to the national interior upholstery
championshop (nk woning stofferen)
This year, an extensive knowledge
programme will be added to the trade
fair this year. This includes lectures,
workshops and demonstrations dealing
with the market’s current hot topics,
trends and innovations. Keep a close
eye on our website to find out more
about the programme. Moreover, you
will also have the opportunity to
present trends and innovations on the
trading floor itself.
VPWI strives to make your trade fair
experience more exciting, whether by
providing free interior design advice on
the trading floor or by featuring fully
decorated showrooms. We pull out all
the stops to show off the latest trends. To
contribute to this exciting atmosphere,
the fair also hosts the annual National
Interior Upholstery Championship. This is
a competition featuring assignments in
various fields, such as the laying of floors
and carpets and upholstering furniture.
As exhibitor, you can add to the overall
experience by giving presentations and
demonstrations or participating in the
championship. Another factor that adds
to a more exciting experience is that
we’ve reorganised the trading floor
layout completely!
All of the basic elements
needed to furnish a home
featured at 1 fair
VPWI features all of the basic elements
needed to furnish a room. Flooring,
window treatments, wall coverings and
upholstery, they all influence the
atmosphere in a room. Our visitors have
backgrounds in all of these industries
and are looking for a wide range of
representation on the trading floor.
Which industries are
represented at the fair?
VPWI is not just a trade fair for the
flooring industry! Plenty of attention is
also paid to wall coverings, upholstery
and window treatments. As a result of
the fair’s variety, our visitors have
backgrounds in all of these industries.
You will no doubt find your target
audience on our trading floor. This trade
fair is just the right networking event to
allow you to attract exposure for your
brand.
Growth in the housing industry
Thankfully, 2015 saw some growth in
the housing industry. Moreover, further
growth is expected to take place in
2016. As an exhibitor, you will be able
to capitalise on these market
developments.
Exposure before, during and after
the fair
86% of our visitors come back the
following year
A variety of digital communication
channels allow you to attract even more
exposure for your products and/or
services. By sharing your success stories
via our social media profiles, VPWI will
ensure that you receive exposure before
and after the fair as well.
This high retention rate speaks to the
fair’s quality levels. Our visitors are
satisfied, share their positive
experiences with their co-workers and
others in their industry and return the
following year. This gives exhibitors the
opportunity to build long term business
relations.
At your service: a highly skilled project team
We are happy to help you make the most of your trade fair participation. Our project team is at your service with
all its tips and tricks about fair organisation, visitor recruitment and follow-up ideas.
Main industries at the trade fair!
Flooring
Vakdagen Parket & Woninginrichter is known for its wide range of exhibitors
specialising in flooring, and this year will be no different!
Floors are the basis of every building, whether it’s an office building or a
residential home; the floor provides the basis for the entire interior design.
It sets the tone, but also has to meet many requirements!
In light of this, it is not surprising that this industry is constantly changing.
To reflect this at the fair, plenty of attention will be paid to new flooring
innovations. The trade fair floor as well as the knowledge programme
will provide plenty of opportunity to get inspired and increase your
knowledge about flooring. There will also be lots of demonstrations of
new and innovative production techniques which will open doors to new
flooring concepts.
There are so many different possibilities when it comes to flooring, and
Parket & Woninginrichter will try to reflect the wide variety of the industry
as best it can!
Being an exhibitor with us allows you to present your newest collection
as well as find new inspiration out on our trading floor.
And if you’ve got a new innovative flooring solution of your own that you
would like to demonstrate at the fair, that’s also possible!
Window
treatments
Window treatments serve a dual purpose. Firstly, they are intended
to block out light, but they also ensure a greater sense of privacy and
minimise noise pollution. In short, the adding of window treatments
is a crucial part of dressing up any space, and they really do have the
ability to set the tone of an entire room.
All types of window treatments will be featured at the fair, from
curtains to blinds and shutters.
Are you curious to learn more about the newest trends in window
treatments? Then attend the Vakdagen Parket & Woninginrichter and
find out all about it!
upholstery
The National Interior Upholstery Championship (‘NK woning stofferen’
or NKW in Dutch) is once again an important part of the fair that really
adds to the overall experience. Do you work in interior upholstery?
That means you are eligible for participation in the NCIU/NKW. It is
a wonderful opportunity to show off the variety and beauty of your
trade, and in the meantime vie for the national title!
Upholstering your house adds so much character! Whether you’re
putting down carpet or upholstering a chair, a space always feels much
more comfortable and cosy once it’s been properly upholstered.
Take this opportunity to show current trends and developments in the
upholstery market! Vakdagen Parket & Woninginrichter always pays
lots of attention to new developments in any field.
wall coverings
Plenty of attention will be paid to wall coverings at Parket & Woninginrichter this year.
Wall coverings are one of the basic elements that are absolutely essential
to furnishing a space.
There is an astounding variety of possibilities out there when it comes to
wall coverings these days. As such, this industry couldn’t possibly be left
out of the Vakdagen Parket & Woninginrichter.
All wall coverings which can be applied to bare interior walls count as wall
coverings, from wall paper to faux brick wall panels and fabrics. There is an
extremely wide variety of options out there.
As such, the Vakdagen Parket & Woninginrichter will pay plenty of attention
to new trends and developments in the industry.
Listen to the words of our past exhibitors!
After the 2015 fair, we asked several exhibitors about their experiences. Below is a small selection from the
many positive and enthusiastic responses we received. These responses are clear testaments that participating in the Vakdagen Parket & Woninginrichter is well worth your time and effort!
Koninklijke Peitsman
“This is such a joy. Look at our people going at it, don’t you just love it? The
Vakdagen are an excellent opportunity to display almost our entire Pleitsman range in an accessible fashion. No company representative could ever
do such justice to our entire product range.”
Unifloor
Frank Vousten of Unifloor thought the fair was a bit quiet this year. “But don’t
get me wrong, we’re very satisfied. The people that do show up are genuinely
interested in the products. I really don’t see why everyone doesn’t come to this
fair, considering it’s such a good way to connect to others in your industry.”
Tété total-flooring
“An amazing trade fair! It really exceeded all of our expectations. We usually
do at-home fairs, so this is the first time we’ve been to a big trade fair like
this. And we’re really enjoying it! We’ve gathered lots of new contact information.” Rikkink thinks the fair this year was very enjoyable. “We’ve had so
many people stop by and express their interest. This is a great opportunity
to put yourself out there, you’d be a fool not to.”
Headlam (Lethem Vergeer, Interplan, Silvester)
“A well-organised fair,” according to Marc Dubbeldam of Headlam (Lethem
Vergeer, Interplan, Silvester). “We had quite a big stand once again, maybe
only slightly smaller than last year, and we’ve had a busy time of it. I mean,
on Monday our seventeen sales representatives could hardly keep up with
the influx of customers.”
Roommade
Roommade signed up for the fair rather last minute but was successful
nonetheless: they took a very interactive approach. “We showed 84 PVC
samples and had visitors mark a maximum of ten of their favourites with
stickers,” Mano Demmers explains. “That way, you end up with about 30 to
35 floors, both dry back and click, which were preferred by the visitors, so
those are the ones that we’ll keep in stock in Asten.”
InterFloor
“We’ve done well so far. Yesterday our sales representatives handled 35
customers each. On a regular day out and about, a representative may come
in contact with 8 potential customers, if they’re lucky. That’s the main advantage of trade fairs like this one.” “When people leave here, I want them
to feel like Interfloor is doing a good job. Your collections are what set you
apart from the rest, and at the fair we have ample opportunity to show off
our constantly changing product range. Moreover, it’s a great atmosphere. I
think it’s safe to say that all specialists should attend this fair.”
PPC
“We had about twenty people manning our stand and were kept quite busy
throughout the day, had a lot of interested visitors. I’ve filled my notebook
right up!” says Martien Wildeman of the Plinten & Profielen Centrale from
Wijk bij Duurstede enthusiastically.
Sources of testimonials:
• Vloerenplein 31-04-2015
• Vloerenplein 01-04-2015
• Vloerenplein 02-04-2015
• Parketblad 31-03-2015
Full Service Formule
Facilitating and value-added service is part of our
DNA. Not only by providing a professional, pleasant
environment, but also by providing full support and
being a good host(ess). That is where our strength
lies. Our full service formula embodies this
philosophy.
•A fully built-up, finished, and cleaned exhibition
stand: floor space, exhibition stand panels, frieze
with your name, lighting with duo spotlights and
carpeting
• Two exhibitor badges, which includes meals in the
exhibitors’ restaurant
• You and your guests have unlimited access to the
catering service on the exhibition floor
• Invitation service (we invite your relations for you)
• Free parking for exhibitors and visitors
• Forklift truck service (up to 2.5 tons)
Evenementenhal the #1 exhibition
venue in the
Netherlands
Interested?
Should you have any questions or would like to receive
more information, please do not hesitate to contact us:
Book your stand online!
evenementenhal.nl/vpwi
Debbie de Bruijn
Sales employee
debbiedebruijn@evenementenhal.nl
T. +31 (0)183 680 688
Mascha de Bruin
Commercial manager
maschadebruin@evenementenhal.nl
T. +31 (0)183 68 06 93
Severa Christina dos Santos
Accountmanager
severadossantos@evenementenhal.nl
T. +31 (0)183 68 06 54
Marijne Kok-Winkler
Program Manager
marijnekok@evenementenhal.nl
T. +31 (0)183 680 694
Evenementenhal
Gorinchem
Franklinweg 2
4207 HZ Gorinchem
0183 - 680680