Key Figures 2014 - Le Salon du Végétal

FRENCH FLOWERS AND PLANTS TRADE FAIR
Key Figures
2014
MARCH 2014
18 /19 / 20 FEBRUARY 2014
FRANCE ANGERS
EXHIBITIONS CENTRE
I WATCH THE VIDEO
EDITORIAL
GOOD MOOD
& OPTIMISM
Dear Exhibitors, Despite a difficult economic environment, the atmosphere was
generally positive. Many exhibitors, aware of that 2014 will be a
decisive year, are confident and go forward.
The 29th Salon du Vegetal gathered 545 exhibitors and around
15,057 trade visitors from all over France and 32 countries.
21% of visitors are professional buyers of the distribution field.
They discovered, in the renovated building Ardésia, the new
distribution center and its event ‘L’Îlot Distribution’. Trends,
prospectives and solutions were at the rendezvous .
The Landscape / Green Spaces industry (collectivities, landscapers),
representing 29% of visitors, saw a broader plants and exhibitors
offer in the green spaces and landscaping centre (Ardésia hall).
Daily talks were sold.
Growers (representing 25 % of visitors) benefited from the Young
Plants centre.
The cut flowers center also met with great success.
The record number of new products registered at the novelties
competition Innovert - 54 , never seen - is proof of the vitality of
the flowers and plants industry. 15 innovations were awarded.
30min sessions of the Plant Prospective centre were acclaimed by
visitors enjoying themes, short time.
We are looking forward to seeing you next year, from the 17th to
19th February 2015 in Angers for the 30th Salon du Végétal with
new evolutions.
Serge Tsvétoukhine and the Organization team.
3 days
545 exhibitors
15 057 visitors
VISITORS
15 057
QUANTITY
& PROFILES
ATTENDANCE
DISTRIBUTION
PER DAY
32
Wednesday
Thursday
33 %
FRENCH VISITORS
came from all districts.
INTERNATIONAL VISITORS
came from
29 %
38 %
VISITORS
669 (+30%)
Tuesday
ATTENDANCE
DISTRIBUTION
PER CATEGORY
PRODUCTION
25%
DISTRIBUTION
21,2%
COUNTRIES
110
JOURNALISTS
COLLECTIVITIES / LANDSCAPING
EQUIPMENTS / RESEARCH /
TEACHING / ORGANISMS
29,3%
24,5%
26 %
21 %
23 %
30%
EXHIBITORS
KEY FIGURES
& ACTIVITIES
545
EXHIBITORS
60 % 40 %
PLANTS AND FLOWERS SERVICES & EQUIPMENTS
165
INTERNATIONAL EXHIBITORS
came from
11
COUNTRIES
Belgium
Denmark
Germany
Italy
Luxembourg
Netherlands
New Zealand
Senegal
Spain
Switzerland
United Kingdom
THE LARGEST FLOWERS AND PLANTS RANGE IN FRANCE
Trees and shrubs, cut flowers, indoor plants, bedding plants and
flowering plants, garden and orchard, as well as equipments and
services for the sale of plants and flowers (production, marketing
and communication).
I DISCOVER THE AWARDED
PRODUCTS
INNOVERT
INNOVATIONS
& NOVELTIES
Eucalyptus gunnii
15
AWARDED PRODUCTS
on 54 entries of the competition
Rhododendron simsii
GOLDEN INNOVERT:
NEW PLANT CATEGORY
(nursery)
Eucalyptus gunnii France Bleu® ‘Rengun’
Pépinières RENAULT SARL
Start’in Box
(horticulture)
Rhododendron simsii Lady Violet ‘HORT09’
HORTIBREED
COMMERCIAL PLANT INNOVATION CATEGORY
Start’in Box
JEANNE DE LAVAL
Nutrimite
NON PLANT PRODUCT CATEGORY
Nutrimite
BIOBEST France
All the awarded products are on www.salon-du-vegetal.com
I DISCOVER THE PROTOTYPES
ESPACE INSPIRATION
10
DESIGN
& PLANTS
POUSSÉO
CONCEPTS
Young designers worked around the theme «Tell me WHERE
have you been grown?». On a dedicated stand, visitors can
imagine new perspectives to the commercialisation and
consumption of plants and flowers.
SOENN
« POUSSÉO » received « A new design approach to
plants » Prize by a jury made up of growers, designers and
industrials.
« SOENN » received the « Visitor’s favorite » Prize.
« PULP’ » received the « Audacity » Prize.
All prototypes can be seen on www.salon-du-vegetal.com
The Espace Inspiration® is an event created by the Salon du Végétal.
The prototypes stay therefore proprietly to Jean Monnet High School.
PULP’
I DISCOVER THE BOUQUETS’
TECHNICAL SHEETS (only in French)
CUT FLOWERS CENTRE
19
FLORISTS
at the bouquet competition
19 florist competed on Wednesday. The winners are: 1st prize,
Martial Ha / 2nd prize, Noémie Planche / 3rd prize, Pauline Douady /
Favourite prize, Pauline Dessort
FLORAL DEMONSTRATIONS
On the stand Bouquets d’aujourd’hui®, floral demonstrations
made by Jean-Louis Anxoine on the theme « FIFA World
Cup, which takes place this year in Brazil » by using flowers
and foliages yellow and green.
CUT FLOWERS TRENDS
Artisans Fleuristes de France, Interflora and Oya deciphered
the trends for springs/summer 2014 on a specific booth.
REGIONAL INTERFLORA PRIZE CUP FOR UPCOMING TALENT
Interflora has chosen to organize its regional prize cup for
upcoming talent during the trade show. The winner will go
forward to the national competition which takes place this
year at the Floralies de Nantes.
DEMONSTRATIONS
& TRENDS
I DISCOVER THE 30MN SESSIONS
SLIDES (only in French)
MANY EVENTS
N
V
EW DISTRIBUTION CENTRE
DISTRIBUTION
The Distribution centre is the new event of the Salon du Végétal 2014 edition,
which gathered on a same spot chain stores, growers, press, professional
association, logisticians. At the heart of this centre, visitors were able to
discover the ‘Îlot Distribution’ on the theme «How to boost sales of green
plants in 2015? ». The area included a typology of products and stagings for each
type of distribution (Hyper-Supermarkets, DIY, Nurseries, retailers, florists).
The visitors also enjoyed with the Corner Distribution where they discovered
marketing concepts created by growers and dedicated to garden chains and
Hyper-Supermakets. This Centre will be developed in 2015.
28
DISTRIBUTION
SESSIONS 30mn
During the 3 days, the 30 mn Sessions succeded on the Plants perspectives
centre.
Theses talks, highly frequented, were on differents themes like the changes
in the trade from web to store, all actors, anticipation of the changes and
perspectives, the trends (colours, customers, use)...
270mn
CONFERENCES
In the Green spaces and landscaping Centre, these 3 conferences received
a great success: Towns are looking to recapture river banks and waterways.
/ Producing and using local indigenous plant species for restoring natural
environments. / Rainwater management techniques: What upkeep implications.
Not to mention the talks organized by exhibitors.
ESPACES
VERTS
MANY EVENTS
21
YEARS OF PARTNERSHIP FOR THE BENEFIT
OF EMPLOYMENT
The Job Exchange aims to link up companies looking for
collaborators with jobseekers. On the Job Exchange stand
(Grand Palais Hall), students welcome people who want to
place or look at job adverts. A “professional contact” space
allows companies and candidates to have direct contact at the
trade show.
From December to June, employers and candidates can place
their job adverts on the Job Exchange on the internet site:
www.boursealemploi.org
15
mn TO MATCH THE COMPATIBILITY OF USERS
For the 4th year, APECITA organized a Job Dating on
Wednesday. A dozen companies met more than 100 candidates
in one day.
The Job Dating allows to link up companies and jobseeker in a
short time for a position that must be filled quickly.
MANY THANKS TO OUR PARTNERS
INNOVERT: Val’hor
ESPACE INSPIRATION: Crédit Agricole and conseil régional des Pays de la Loire
THE CUT FLOWERS CENTRE: Artisans fleuristes de France, Interflora, Oya, Chrysal, Informations
fleuristes, Larbaletier, Oasis, Sicamus, la Piverdie, Froger fleurs, Kerisnel Fleurs coupées
THE GREEN SPACES AND LANDSCAPING CENTRE: Plante et cité, le Lien Horticole
THE PLANTS PERSPECTIVES CENTRE: Groupama, Hortéa, Chlorosphère, Val’hor, Biobest, L’institut
des sens et des couleurs au jardin, the Flower Council of Holland, Végépolys
THE DISTRIBUTION CENTRE: Chlorosphère, Renaud distribution, Clayrton’s, Sicamus, Dutrie, EMP
Paysagiste, Floramedia, CEP, Nature acidulée, Froger Fleurs, Penja, Plume de Carotte, Natura Deco,
Algoflash, Radis et Capucine, JBL, Terre et Nature, Maison Barrault, Pépinères du Val d’Erdre.
THE JOB EXCHANGE: Lycée Luçon-Pétré and Lien Horticole
THE MOST AUDACIOUS STAND: Womens Garden Executive Club
The Salon du Végétal is organized by Bureau Horticole Régional
Tel. +33 (0)2 41 79 14 17
Email: salon@bhr-vegetal.com - www.salon-du-vegetal.com
SUPPORT FROM:
SEE YOU IN 2015
FEBRUARY
www.salon-du-vegetal.com
Conception : BHR Bureau Horticole Régional / Crédits photos : J.Moreau, S.Walek
FEBRUARY
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FEBRUARY
18
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