HA2016 4PPlores - Export Solutions

delivering
business success
12 - 15 April 2016 | Singapore Expo
HotelAsia2016 is part of
Since 1978
The 20th International Exhibition of Hotel, Restaurant &
Foodservice Equipment, Supplies and Services
www.hotel-asia.com
Delivering Success
to Your Business
95,000 sqm
The track record speaks for itself
FHA2014 by numbers*
2,937
exhibitors
from 64 countries/regions
of exhibition area
502 conference speakers
56
145 international members
and delegates
44,111 trade visitors
group pavilions
representing 34 countries/regions
from 97 countries/regions
831 chefs and judges at the
of the press
FHA Culinary Challenge 2014
For a detailed review of FHA2014, please log on to www.foodnhotelasia.com.
* Figures have been audited and verified.
1,180
Consultancy / Management Service – F&B / Hospitality
2,600
F&B Outlets / Institutional Catering
9,155
Government Agency / Trade Association
1,030
Hotel / Resort / Serviced Apartment
4,790
Importer / Wholesaler / Distributor
9,007
Manufacturer
5,560
Retailer
6,005
Others
4,784
s
rie
t
en
sso
al
ce
c
ipm
os
u
od
sp
q
dA
s
E
Fo
n
Di
s
a
e
rie
e
s/
s
t
s
c
k
r
s
n
vi
a
sso
i
s
rie
te
r
r
n
e
W
ce
s
D
u
/
c
sso chine nes
d
/
o
e
g
A
o
s
C
c
n
i
o
s
d
e
i
a
c
n
F
g
n
h
A
ch
s
M
a
/
a
rie
s
a
r
he
a
d
t
g
g
c
e
n
n
n
t
M
i
ice
sso
e
e
ev
rin
/W
ta
Ki
ak
ing
erv
cce
pm
-B
en
rag are
ng
k
i
r/
ate
M
S
i
A
s
a
a
u
l
C
m
n
e
q
d
o
B
p
a
c
nt
Sto
M
i
w
r
I
E
n
ine
e
t
l
u
d
a
h
l
n
ok
q
me
C
c
t
am
o
on
o
o
E
i
a
n
e
C
t
C
r
e
g
uip
a
/
M
t
lC
n
r
C
q
m
s
i
e
g
n
a
E
p
e
e
k
io
P
Ic
ui
ep
sin
Ste
oo
ge
rat
Pr
Eq
en
/C
ess Stora
ge
sp
ry
od
inl
fri
ing
Di
nd
Fo
Re
Sta
au
ess
L
c
o
Pr
od
Fo
#
Compiled from the Company’s Main Activity profile of all visitors at FHA2014 which has been audited and
verified. Detailed report is available upon request.
+
Visitors may indicate more than one product interest and the figures have been audited and verified.
Middle East
1.0%
Delivering Buyers
from Asia and Beyond
4,1
21
4,5
28
No. of Visitors
Academic / Training Institute
7,0
27
8,4
20
8,5
56
7,6
70
8,2
78
5,7
16
6,4
26
Company’s Main Activity
11
,33
2
11
,65
2
With 38 years of experience in Asia’s food and hospitality industry,
HotelAsia boasts of its ability to understand exhibitors’ needs and
delivers the right profile of high quality buyers to them. In the
previous edition, FHA2014 attracted an all-time high of 44,111 trade
visitors. The table+ below shows a breakdown of the visitors
according to their company’s main activity.
12
,27
5
Delivering the
right buyers
13
,25
9
Great business potential awaits exhibitors at HotelAsia2016 as
buyers are stepping up their search for new equipment and
innovative technology to reduce operating cost and improve
productivity. The chart below shows the category of products#
that visitors at HotelAsia2014 were interested in:
Oceania
3.4%
Europe
2.7%
Rest of the World
1.4%
Rest of Asia
22.4%
As part of the largest and most comprehensive food and hospitality
trade show located at the gateway of a thriving Asia, HotelAsia
attracts visitors from well beyond the shores of Singapore. Exhibitors
in the previous edition had the opportunity to make contacts with
visitors from 96 countries/regions^ , excluding Singapore.
^ Breakdown is based on the country/region
profile of total visitors at FHA2014 which
has been audited and verified. Full report is
available upon request.
Southeast Asia
(excl. Singapore)
69.0 %
Delivering the
ideal industry platform
For businesses looking to enter or enhance their position in this prospering yet
competitive foodservice and hospitality scene in Asia, HotelAsia is widely regarded
as Asia’s most established trade exhibition of its kind and is well positioned to offer
you the best channel to exploit the great market potential available in Asia.
HotelAsia has been the choice business platform for these group pavilions and
their exhibitors to reach out to the Asian markets.
International Group Pavilions
Confirmed Exhibitors
Ali Alto-shaam Angelo Po Castel Mac Continental Equipment Electrolux Gelato Specialists
Global-Tek Greenfield World Trade Hallde Maskiner Halton Hoshizaki Irinox Jackie's Kajiwara
Komatsu Kong Shiang Manitowoc Mastercool Nayati Pregel Q'son Kitchen Equipment Rational
Scotsman Simplex Sirman Somerville Steel Industries Williams Refrigeration Winterhalter
and many more...
Testimonials from past exhibitors
“
- William Fletcher, Vice President of Sales, Manitowoc
“
“
The show is a leading exhibition in Asia where we can find
potential customers as well as business partners. At FHA, we
can listen carefully to the needs of our customers and
position our benefits and solutions better through them.
- Alexander Wimmer, Area Vice President, Rational International AG
FHA is a consistently good show, garnering strong sales for
us. All of our regular customers come to the show and they
bring or recommend new customers. Since our first FHA
participation in 2002, we have participated at every FHA
without fail. Year after year, we are here to reinforce our
market presence.
“
Manitowoc is one of the largest foodservice equipment
food manufacturers, and we pride ourselves in supplying
quality products to hotel segments, restaurants and
institutional catering. FHA is an important show for us as
a group and an extremely good platform to reach out to
the whole Asian region, including the Indian
subcontinent. The show ensures our visibility in the
industry and presence in the region. We have got strong
attendance at the booth.
“
“
- David Eng, Senior Project Manager, Apexlink
Feel the vibe
on the show floor
Hear from exhibitors and visitors by viewing the FHA2016 video to get a better
understanding of the various aspects of the show.
Log on to www.foodnhotelasia.com.
Delivering more than
just an exhibiton
Touted by the international community as one of the most prestigious
culinary competition in Asia, the biennial FHA Culinary Challenge is
expected to attract over 800 talented chefs from around the region to
compete in its 2016 edition. Many more will converge to witness the
spectacle of international culinary talents taking to the arena to
compete for the top honours.
The hotel industry is facing pressure from all fronts – from finding
people with the right skills, escalating operating costs, fast changing
technology to constrained capital markets that lead to a slower
expansion of properties. OTAs have previously changed the way
hotels do business, and now, the emergence of non-traditional
competitors like vacation/home rentals could mean greater
disruption to the hotel business. Most importantly, the customer
mind-set has changed. Growing numbers of the “Millennial” (Gen-Y)
travellers are now forcing hotels to find ways to create a travel
experience that suits this growing group of travellers, as well as
effective ways to reach out to them, which is through social media
and technology.
The Individual Challenge segment will present a total of 13 classes
where chefs will go one-on-one to showcase their culinary talents and
innovative creations. At the group segments, namely the Gourmet Team
Challenge and Dream Team Challenge, teams will not only demonstrate
their culinary know-hows, but are also required to display effective
teamwork to vie for the top spots. In addition, a new segment featuring
innovative display of thematic high tea will be added to the competition.
The FHA2016 International Conference’s Hotel Operations Tracks
will discuss strategies and solutions to tackle these operational
issues, external threats and more.
Enhance your participation
at HotelAsia2016
Mr. Gerard Guillouet, Chief Operating Officer - Indonesia, Malaysia & Singapore from
Accor Asia Pacific delivering his presentation at the FHA International Conference.
Take advantage of this great opportunity to increase your product awareness among the participants at these two events and heighten your
presence on the show floor.
For more information about FHA Culinary Challenge 2016, contact Jessica Pang at jessica.pang@sesallworld.com.
For speaking or sponsorship opportunities at FHA2016 International Conference, contact Winnie Koh at winnie@sesallworld.com.
Make the right move.
Sign up for HotelAsia2016 now!
With 70% of the exhibition space sold as at 1 November 2014, we urge you to act now and book
your space with our sales team through email at fha@sesallworld.com.
Organised by
Worldwide Associate
Endorsed by
10 Kallang Avenue #09-16
Aperia Tower 2
Singapore 339510
Tel: +65 6233 6638
Fax: +65 6233 6633
Email: fha@sesallworld.com
Website: www.sesallworld.com
12th Floor, Westminster Tower
3 Albert Embankment
London SE1 7SP, United Kingdom
Tel: +44 20 7840 2132
Fax: +44 20 7840 2111
Email: fha@oesallworld.com
Website: www.allworldexhibitions.com/food
Supported by
FIND US
Food&HotelAsia