post show report - Expomedia Expomedia

POST SHOW
REPORT
2016 OTTAWA HOME + REMODELLING SHOW
BIG CROWDS.
BIG SUCCESS.
Tens of thousands of homeowners converged at the EY Centre for four
days of the ALL NEW Ottawa Home + Remodelling Show, kicking off the
new year as a must see-event. With ideas in mind and money to spend,
visitors eagerly walked the show to gain inspiration and meet with more
than 160 exhibitors and experts to discuss their projects. Here’s a recap
of the exciting marketplace these visitors experienced.
8 MILLION
PR MEDIA IMPRESSIONS
16,832
TOTAL ATTENDEES
EXHIBITOR SNAPSHOT
VISITOR SNAPSHOT
The results speak for themselves! Exhibitors shared their experience in
the post-show survey. Here’s what was reported:
85%Stated their overall satisfaction with the show was “excellent,”
“very good” or “good”
78% Will “definitely” or “likely” exhibit at the show again
67% said the show’s consumer advertising campaign was “excellent”, “very good” and “good"
78% stated the number of attendees present were “excellent,” “very good”
or “good”
76% stated that the value provided for the price they paid for their exhibit space was “excellent”, “very good”, or “good”
77%
attended with
spouse (meet both
decision makers)
96%
of attendees
are homeowners
54%
“I’ve been part of Marketplace Events’ home shows for years. I’m not
only on stage, but I actually take booth space and have developed a
sponsorship program to promote my own company, Baeumler Approved.
These people are the best in the business and they know shows. They
bring in high quality consumers, create a fresh show year after year
and work with exhibitors and partners to maximize our investment.
of visitors plan to
spend up to $10,000
with exhibitors who
participated in the show
in the next 12 months
- Bryan Baeumler, HGTV host of Leave it to Bryan, House of Bryan and Disaster DIY.
PROVEN RESULTS
We manage multiple shows in the same markets and our geotracking analysis
shows the average cross-over audience was only 4%. 96% of visitors are a
unique audience. If you exhibit in just one of our Ottawa shows you’re missing
an entire audience of customers!
GETTING THE WORD OUT
Our creative campaign “real advice, real inspiration, real experts”,
with a focus on renovation, aimed at drawing attention to the people
who get their hands dirty in their craft every day – experts like you!
We received more than $495,000 in paid & promotional media
including print, radio, television, out-of-home & online. Plus, the show
garnered over $240,000 in PR value across a variety of mediums.
VOICING
YOUR
OPINION
HERE’S WHAT EXHIBITORS IN
THIS YEAR’S SHOW HAD TO SAY:
Ottawa Safety Surfacing has been part
of the Expo Media Home Shows for four
events so far. The shows allow our company
to grow exponentially, show after show. The
events allow us to reach an audience that is
directly in our target market and far beyond.
The ability to educate, market, and gain
sales from groups that would be otherwise
unreachable, is fantastic! The quality of
leads from potential clients is only one of
the reasons we are front-runners in booking
our spaces early. With the excellent and
personal service, the Expo Media team are a
win every time!
MEDIA SAMPLES
TOM BAGLER
Ottawa Safety Surfacing
We spent more on a larger booth. I was not
disappointed. We generated more leads by
Saturday then all 4 days of the other types
of shows we do in Ottawa. The volume
of potential clients looking to renovate
a portion of their home was higher then I
expected. With brand recognition being my
biggest goal, I would say we succeeded.
SEE CELEBRITY GUEST EXPERT
BRYAN BAEUMLER
HGTV’S Leave It to Bryan
The all new Ottawa Home + Remodelling Show
is the most trusted resource for every home
improvement project, inside and out. With big names
like Bryan Baeumler, star of HGTV’s Leave It To Bryan,
plus more than 200 exhibitors and a slew of exciting
new features, there’s real advice, real inspiration and
real experts at every turn. Satisfaction guaranteed
— or the price of admission is on us!
SAVE $4
*ON REGULAR ADULT ADMISSION
BUY TICKETS ONLINE
PROMO CODE: OURHOME
OTTAWAHOMEANDREMODELLINGSHOW.COM
PRODUCED BY
PROPERTY OF
JEFF HAYES
Jeff Hayes Contracting Ltd.
SATISFACTION
GUARANTEED!
Any attendee who was not completely
satisfied with the Ottawa Home +
Remodelling Show was able to visit the
Show Office to submit paperwork to receive
a full refund. This guarantee was promoted
in show advertising. We’re pleased to report
that out of 16,832 visitors, we only received
18 requests for a refund!
OTTAWA HOME + REMODELLING SHOW
2016 FRESH FEATURES
1
1. M AIN STAGE Attendees who were hung up on their next home improvement projects got their stalled projects and stunted imaginations moving at The Main Stage where HGTV star Bryan Baeumler and Ottawa's top kitchen, bath and renovation experts offered easy advice and inspiration.
2. MODERN WOOD SERIES
By Wood Collective
2
This sleek, modern home was unveiled at the show in a 3,500-square-foot area incorporating the most luxurious natural wood finishes and contemporary design for a combination that inspired visitors and exhibitors alike!
3. THE ULTIMATE UPCYLE CHALLENGE
Presented by Rust-Oleum Consumer Brands Canada
Participants sourced a pre-loved door from Habitat for Humanity’s ReStore
3
and ‘upcycled’ it using Rust-Oleum Consumer Brands Canada products to present a brand new piece ready for a second chance at love. The creations were
displayed as part of a silent auction that raised $1,600 for Habitat for Humanity Greater Ottawa.
4. EXHIBITOR EXCELLENCE
Exhibitors, Sponsors and partners who put that extra effort into
building exciting booths and creating interactive spaces include:
4
Armarii Design, Bell Cellcom, Kitchen Craft of Canada, Laurysen Kitchens, Lowes,
MR Kitchens, Oakwood Renovation Experts, Ottawa Safety Surfacing, Palason Game Den, Permacon, Sarah Kidder Design, Toyota, Theo Mineault, Top Hat Home Comfort Services, Your Reno Guys, G.V. Renovations, Sleep Country and the Wood Collective
The added support of these exhibitors made the show a special experience to our visitors
THANK YOU TO OUR SPONSORS & PARTNERS
WE'VE GOT YOU COVERED!
CALL TODAY TO SECURE YOUR SPACE!
ROBERT JOHNSTONE
GORDON COX
CHRISTOPHER CIGOS
Show Manager
Exhibit Sales Consultant
Exhibit Sales Consultant
613.667.0509 ext.222
Companies A-L
Companies M-Z
rjohnstone@expomediainc.com
613.667.0509 ext.235
613.667.0509 ext.233
gcox@expomediainc.com
ccigos@expomediainc.com
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