Detailed information

I N T E RNAT IONAL
L A N D
+
DEFEN CE
A I R L A N D
+
WE EK
H O M E L A N D
Gathering the world
defence markets for
Business - Future - Innovation - Technology
d
l
r
o
w
e
h
t
n
Joi
n
o
i
t
i
b
i
h
x
e
reference
Under the patronage of
PARIS 14 - 18 JUNE 2010
www.eurosatory.com
Presided over by
Why Eurosatory comes first ?
Eurosatory gives access to all
the world defence markets,
unlike the regional exhibitions
Launch your products and raise your
recognition on the land and air-land
defence and homeland defence
scene worldwide
Appreciate the trends
benchmark your offer, discover
the new technologies and future
defence orientations
As a forum for meeting and
interacting with all the
defence players, Eurosatory
allows all political-military
decision-makers and industry
players to obtain, in a single
place within five days, all the
information they need and to find
solutions to all their equipment
requirements for military and
security forces.
Communicate with more than
650 international journalists
Take advantage of the best conditions to
increase your return on investment in five
days gain access to international visibility,
draft contracts, media coverage,
numerous delegations, very high level
international attendance while enjoying
the lowest cost per m2
2
Sell by meeting buyers,
decision-makers and users
from the armed forces of
different countries.
See new products and systems
in live
- Outdoors: armoured vehicles
and weapon systems in action
in live demonstrations
- Indoors: unmanned systems in
operation on obstacles course
Develop and keep up your international contacts thanks to the quality
of visitors: 32% of visitors belong to
the executive level of their company
or organisation
Guarantee for innovative
SMEs and micro-enterprises
to position themselves among
world-ranked players
Exhibitors and visitors meet in Eurosatory …
37%
Weapons & Ammunition
36%
Land and Air Mobility
C4ISR Command & Information
Systems-Embbeded electronics
26%
Electronic warfare
21%
24%
Optronics - Night vision
Security & Law enforcement
Peace keeping
22%
25%
Logistics
13%
Upgrading
19%
Training & Simulation
34%
UGVs - New technologies
The Presidents’ exhibition
More than 50% of exhibitor’s
companies are headed by
their Chairman or CEO
Personnel Support & Protection
22%
0
5
10
15
20
25
30
35
40%
distribution of exhibitors by areas of activity in %
visitors’ center of interest in %
... with converging interests
3
Eurosatory, the biggest international exhibition for
The exceptional return rate among exhibitors (70%) and visitors (50%) confirms Eurosatory
Eurosatory: the world reference
Outstanding results in 2008:
1,210 exhibitors from 52 countries: 68% international
52,414 visitors from 131 countries: 48% international
117 Official Delegations from 73 countries
4,500 representatives from armed forces of 86 countries
60,000
52,414
47,945
50,000
44,700
40,000
Presence of all the players from the world land and airland defence and
security industry:
- all the international primes
- 79% of exhibitors are internationally ranked SMEs and micro-enterprises
- proactive national representations illustrated by national pavilions or
professional associations showcasing their national industries
38,800
30,000
1,500
1,200
900
827
600
460
1,210
978
1,074
587
600
666
2006
2008
300
International impact:
More than 650 journalists from all five continents
International media coverage: 328 media organisations on-site
Network of Eurosatory agents around the world: more than 30 representatives
2002
2004
Visitors
Exhibitors
Journalists
Showcase for innovations and future technologies
-
Prime location for world technology launches
Innovation stands: technology innovations showcased in a single area
More than 1,500 equipment and weapon systems physically present on 138,600m2 indoor and outdoor area
Live demonstration areas outdoors (armoured vehicles/motorised bridge/future soldier) and indoors
(static demonstrations/unmanned vehicles/simulation/targets/firing ranges, night vision)
- Technological clusters: exhibitors grouped by speciality
Relayed by:
- Eurosatory Daily : official show daily, 4 issues, 34,500 copies
- International Defence Press area: more than 50 defence magazines present
- Catalogue: the world defence industry reference, 20,000 free copies distributed to visitors
4
land and air-land defence and homeland defence
as the key meeting place for players in the land defence and security fields
Business week: gain access to world markets
High-level meetings:
- industry exhibitors and visitors: primes, suppliers, subcontractors, R&D, laboratories, institutes,
service companies.
50% of exhibitors are headed by their Chairman or CEO.
30% of visitors belong to the executive level.
- customers of the defence and security industry
• decision-makers and buyers: official delegations (520 VIPs in 2008)
• experts – influencers: Eurosatory Guests from 30 countries
• users: 4,500 representatives from the armed forces of 86 countries
• numerous international political and commercial delegations
- international bodies: UN, NATO, EU
- Strategy consultants: international experts present to advise managers of SMEs and micro-enterprises
about export techniques
The opportunity to achieve your goals in five days thanks to appropriate innovative tools that can really
accelerate the business process:
• Eurosatory One-to-One Business Meetings®: 4,900 meetings involving 470 companies from 42 countries
• a new service to put visitors and exhibitors in touch
“Forum” to prepare tomorrow’s defence and security
-
International conference (in 2008: HLD)
International Symposium (in 2008: Land forces and future coalitions)
Conferences - workshops (in 2008: Future trends in simulation, etc.)
Theme days (in 2008: India, Europe…)
Think Tanks village bringing together institutes like IFRI, RUSI, FRS, HCFDC…
International events bringing together in one place defence experts from around the world and offering
industry, politicians, the armed forces, researchers and the media an opportunity to reflect on tomorrow’s
defence.
5
New features at Eurosatory
TECHNOLOGICAL CLUSTERS
INTERNATIONAL THINK TANKS
To allow exhibitors and visitors to enhance their
strategic vision, Eurosatory has a dedicated
area for think tanks. They present their research,
organise workshop-debates and take part in the
different conferences during the show.
In 2008, participation by IFRI, RUSI, FRS, HCFDC
and SIPRI* gave the show an added dimension
in terms of geopolitical analysis and defence
concepts that was very much appreciated.
Exhibitors positioned on specific technology
niches can exhibit in clusters to improve their
visibility and be more easily identified by visitors.
A conference area will be set aside for them.
Some of the clusters planned for 2010:
- Equipment for the individual soldier
- Embedded electronics
- CBRN
- Night vision
- Operational medicine
- UAS – UGV
- Training & Simulation…
At Eurosatory 2008, each cluster accounted for
more than 20% of visitors’ centres of interest.
EUROSATORY GUESTS
* IFRI : Institut Français de Relations Internationales / RUSI :
Royal United Services Institute for Defence and Security
Studies / FRS : Fondation pour la Recherche Stratégique /
HCFDC : Haut Comité Français pour la Défense Civile / SIPRI :
Stockholm International Peace Research Institute
EUROSATORY ONE-TO-ONE
BUSINESS MEETINGS®:
a business accelerator
A business support tool that facilitates contact
between primes and suppliers. Prepared in
advance of the show by mutual agreement
between the participants, the meetings are held
during Eurosatory.
This unique and free service in the Land
Defence and Security world is particularly
aimed at R&D staff, primes (buyers) and solution
providers.
In addition to the 520 VIPs in the Official
Delegations, Eurosatory, in association with the
exhibitors, invites experts having an influence
on major procurement and development decisions.
250 Eurosatory Guests from 30 countries attended
the last edition.
“STRATEGY CONSULTANT” AREA
Managers of exhibiting companies have
access to international experts on industrial
strategy and business development, recruited
by Eurosatory in their geographical zone. On
the basis of scheduled meetings to analyse
specific problems, these experts offer their
know-how and experience to exhibitors.
In 2008, consultations allowed 150 company
managers to obtain information about export
opportunities in zones such as Russia, Asia,
USA, India, South America and Israel.
6
CONNECTING EXHIBITORS AND VISITORS
Before the show, visitors can schedule and
prepare meetings with exhibiting companies
which appear in the catalogue. By signing up for
this free service, exhibitors commit themselves to
receiving visitors.
CATALOGUE
Distributed free of charge to all visitors and
exhibitors at the show, the catalogue is the
world reference in the field. 20,000 copies were
handed out in 2008. It can also be consulted on
the Internet from one show to the next.
PRACTICAL INFORMATION
© Rémi Pène-Fotolia.com
MEDIA
When & Where:
Paris, 14-18 June 2010
Paris-Nord Villepinte is located between the City
of Paris and Charles-de-Gaulle international
airport and is easily accessible from all air, rail
and road networks.
Benefit from maximum media coverage and
visibility
Press centre (600 m2) to meet over 650 journalists
from all five continents representing almost 330
media organisations.
60% of editorial coverage enhance exhibitors’
equipment and systems and press reports
occurs more than six months after the show.
Media distribution
•23% professional press
•40% defence press
•12% radio & TV
•12% national dailies and weeklies
•13% press agencies & photo agencies
Prepare for the show on www.eurosatory.com
Information for Eurosatory 2010 will be on line in
June 2009. In the meantime, start preparing for
the show today:
- Accommodation
- Transportation (special rates)
- Activities in Paris: world culture capital
- Travel information: currency, temperature, etc.
- Access to the show
And find out all about the previous edition
(review, list of exhibitors…).
The international defence press area features
stands for all the international trade press (more
than 50 magazines).
Eurosatory Daily the official show daily, produced
by Jane’s.
34,000 copies are distributed to exhibitors and
visitors, focusing on news, innovations and
weapon systems.
Visitors are informed through a permanent
communication campaign by the organisers in
the major defence and security exhibitions
and in the international defence press.
7
www.eurosatory.com
EUROSATORY is present:
LIBDEX: November 10-13, 2008 / Tripoli – Libya
IDEAS: November 24-28, 2008/ Karachi – Pakistan
IDEX: February 22-26, 2009 / Abu Dhabi – UAE
GSA: March 17-19, 2009 / Singapore
LAAD: April 14-17, 2009 / Rio de Janeiro – Brazil
IDEF: April 27-30, 2009 / Istanbul – Turkey
IDET: May 5-7, 2009 / Brno – Czech Republic
FORUM ENTREPRISES DEFENSE: May 22-23, 2009 / Versailles – France
PARIS AIR SHOW: June 15-21, 2009 / Paris – France
MSPO: August 31-September 3, 2009 / Kielce – Poland
DSEi: September 8-11, 2009 / London – Great-Britain
AUSA: October 5-7, 2009 / Washington – USA
ADEX: October 20-25, 2009 / Seoul – Korea
MILIPOL: November 17-20, 2009 / Paris – France
DEFEXPO: February 2010 / Delhi – India
Consult and download information on the 2008 edition:
- review
- list of exhibitors
- exhibitor data sheets from the catalogue
- photos and video
Identify yourself now
- as an exhibitor
- as a visitor
Prepare your visit
- Practical information
- Eurosatory 2010 Catalogue (as of May 2010)
2008 key figures
1,210 exhibitors from 52 countries, 68% international
52,414 professional visitors from 131 countries (4,500 armed forces)
117 official delegations from 73 countries
250 Eurosatory Guests from 30 countries
666 journalists from all 5 continents
138,600 m2 of indoor and outdoor exhibition space
EXHIBIT – VISIT
PARIS 14 - 18 JUNE 2010
Xavier Fernier: Marketing and Sales Director - x.fernier@eurosatory.com
Daphné Lepetit: France Sales Manager, International Press Relations – d.lepetit@eurosatory.com
Pauline Piltant: International Sales Manager: Western Europe, Americas (N&S), Africa – p.piltant@eurosatory.com
Sarah Nicolas: International Sales Manager: Northern and Eastern Europe-Turkey-Russia – s.nicolas@eurosatory.com
Cyril Costa: International Sales Manager: Asia, Middle East – c.costa@eurosatory.com
A network of agents in 43 countries (see www.eurosatory.com)
25 Bd de l’Amiral Bruix - 75016 Paris – France
Tel : +33 (0) 1 44 14 58 10 – Fax : +33 (0)1 42 30 70 88
eurosatory@eurosatory.com – www.eurosatory.com