card - Cartamundi

5
ENGLISH
Cartazine
THE ART
OF CARDS
Every distribution channel can be used
to get your message across to the soccer fans
by means of cards!
2
D CARD
to attract a very broad target group that
ranges from 7 to 77-year olds. You are getting
large international exposure, for the EK 2004
is a sports event that can count on a mass
audience. Its interactive character makes the
cardgame even more attractive for your target
group. In addition, you may well consider
offering the individual cards as a gift in order
to turn the pack of cards into a collector’s set.
Score the winner with
Carta Mundi cards!
Carta Mundi has developed a special cardgame
for the European Championship Soccer tournament 2004 (EK 2004) in Portugal. The game
entails a complete calendar of every happening
in this sports event. Every card gives a description of one of the games, with mention of the
date, the teams, the site of the game, and the
time. In addition, this cardgame is an interactive affair. Each card has a number of
blank boxes for filling in the scores.
This deck of cards is a creative marketing
tool. Carta Mundi puts down the ball in front
of the goal; you kick it and score. The EK
pack of cards offers you countless possibilities.
Think about it. You can offer the on-pack gift
with your product or together with your
edition (newspaper or magazine). You can
offer it together with discount promotions.
Do you happen to be a sponsor of the EK?
In that case, a Carta Mundi bonus gift will
only strengthen your presence and visibility
even further. Especially if you happen to be
active in a sector that is closely allied with
soccer (fast-food or beverage industry), you
ought not to pass up this opportunity. But do
not forget: even though your product may not
have an immediate connection to soccer per
se, you will be able to count on drawing
considerable attention. For the fact is that EK
Soccer is a popular event that involves a large
segment of the European population as
supporters, and not only the die-hard soccer
fans…
Major sports events such as the European
Championships obviously present excellent
opportunities to promote the visibility of your
brand name. The Euro 2004 cardgame
developed by Carta Mundi offers you the
chance to have your logo or brand name
printed on both sides of the cards. In this way,
the pack of cards is being turned into an ideal
visual platform that will allow you to reach
out to the entire EK-involved target group.
You can use your personalised EK 2004 deck
of cards in a variety of different promotional
objectives. You can use it as an effective bonus
prototype version
I-D Cards: your ticket to success at the EK 2004!
3
A trip through Carta M
GB
F
B
WARBURTONS How the marketing agency for an industrial
bakery concern thought up a neat little gift for loyal bread
consumers and their kids.
ESQUIRE A glitzy magazine surprises its loyal readers with a
‘de luxe memento’: a game with substantial ‘de luxe’ content.
TOTAL What happens when a major oil company embarks on
a campaign to stimulate its customers’ loyalty? They are rewarded
with savings points at the pump to be applied towards the
‘purchase’ of a set of educational playing cards.
PÈRE MAGLOIRE How can you breathe new life into
Calvados? On-pack card games make the market leader
of Calvados hip, in tune with the times, and attractive.
AU SECOURS, MON FROMAGE! A novel card game
in a novel form, packed inside a tin and conceived by
a well-known Frenchman…
CULTURE CENTRE DE BREUGHEL BREE Not your
standard, plain performance schedule for this culture centre!
Rather a house-to-house distribution of a pack of cards with a listing of all the scheduled performances for the coming season!
CÉCÉMEL Eager to increase the ambiance even more and thereby make the product even more enjoyable? You should try a cup of
chocolate with a Happy Families game, dominos, or a memory game.
D
EST
ROCK AM RING A handy guide to rock festivals? A sponsor
thought up a free Happy Families game with all info and details
about every festival to stimulate brand awareness.
RENAULT As a car manufacturer, how do you advertise the outstanding safety features of your product? By using an instructive
‘Happy Families’ game. This is the stimulus to brand name awareness.
KRAFT A quick sales increase via a single sales channel?
Use code-cards that can be used in organizing a lottery…
FLAIR L’HEBDO Female readers of the weekly magazine
receive a course in forecasting the future with a free pack
of tarot cards. Smart move to increase your circulation.
SCOUTS VVKSM NPO An incentive to provide a boost
to the scouts’ group spirit and to spell out once
more those scouting values – an amusing
card game about scouting.
GB
F
USA
H
4
B
Mundi’s world of ideas
I
CH
H
TUTTOSPORT How can a sports paper assure continuity in its
sales? By offering a set of collector’s playing cards featuring the logo
of a popular soccer team.
JOURNAL AUX TROUVAILLES Paper of classifieds sks loyal
rdrs: with a typical deck of cards wrapped in an unusual package
together with some unusual gadget, in exchange for savings coupons.
COMMUNE DE BERNEX No boring and pedantic folder
teaching about Environmental Awareness for the families in
Bernex, but rather an amusing and educational game of cards
about recycling.
NESTLÉ How to quickly generate additional sales of your product
to a broad target group? By offering beautiful collector item cards
from the National Geographic©2003 Society as an added
consumer incentive.
SW
USA
NL
SW
NL
EST
CH
D
I
5
SCANDIC Fostering customer satisfaction can rest in a small
gesture. A hotel chain tried it with a card game for children.
Polished image… repeat customers.
LINDSTRÖM An exciting card game is the on-pack bonus
gift with the latest book of the bestselling author Lindström.
First read the book… then answer the questions…
KOOL Not just a free deck of playing cards, but also information
on nation-wide card playing tournaments ensure rumour-aroundthe-brand of a certain cigarette.
TOTAL RECALL Stimulate voting fever even more with a deck
of cards that lists all of the candidates, from porn kings to body
builders…
GANGS OF NEW YORK When you are a movie rental club,
how do you increase the popularity of a popular film even more?
By offering a gift of a limited edition of Superluxe playing cards
with every rental.
Surprise!
A card is always a gift.
Play. Select a card and play a suspenseful
game. Play poker, whist, or solitaire. Get hold
of a card. Then another, and one more still.
Collect them, exchange them. Forecast the
future, see through things. Or build up
cardhouses the size of towers; if you have to,
fold them into a frog. Suspend them,
give them away, doodle on them.
Does the card show you a
king or a jack? Or a fullbosomed female,
maybe? Or a soccer
player, a cartoon
hero? Your favorite beer
or a monster from the deep?
The egg of Columbus, the Tower of
Babel, a mysterious hologram? It doesn’t
matter, you’re happy to have it. Every Carta
Mundi card is a gift. A source of pure delight,
always a pleasure to give, and to receive…
And what do you get out of this? You will give
your product or project an unmistakable added
value when you pamper your customers or
prospects with cards from Carta Mundi. Your
brand name will increase its brand value and
get increased visibility. Keep in mind that Carta
Mundi cards are collected for keeps, destined
to become collector’s items. Your logo remains
visible, even for long years after. And on top
of it all, you will greatly please your customers,
which will make you look pretty good and increase their loyalty. Not to forget an increase in
your sales. For is that not what it is all about?
Open the box and see what’s inside.
Look: a card. Or a whole bunch of cards.
They have a message to give you, or sometimes
a whole story to tell. Occasionally an amusing drawing,
or they offer pearls of wisdom from a famous personality.
Always something to be on the look-out for.
6
1
UNITED KINGDOM
Readers are treated to a collector’s item.
Esquire offers pearls of wisdom by
well-known personalities as gifts in a very
luxurious way: a stylish designer pack of cards
with silver imprint. An ingenuous idea to
stimulate subscription sales, generate sales
increases, plus add more lustre to your image.
Project: de luxe poker-format playing cards
for Esquire
Quantity: 88.620 pieces
Customer: Esquire
Distribution: free cards on purchase of Esquire
Period: September 2003
7
2
I TA LY
Rallying all of the Juventus fans…
Last summer, Juventus fans were real eager
to get their hands on copies of the sports
paper Tuttosport: during one month they
could 3 times a week get a unique Juventus
deck of cards at a nominal additional cost.
A bull’s-eye for Tuttosport.
Project: deck of cards Tuttosport
Quantity: 260.000 pieces
Customer: La Decalcomania
Distribution: 2 collector’s packs of cards in three parts,
packaged inside a flowpack on purchase
of the sports paper Tuttosport
Period: from June 9 to July 4 2003
8
3
FRANCE
Valuable traffic cards in exchange for points.
In its customer catalogue, TOTAL offers
loyal customers a pack of cards with
multiple-choice questions about traffic and
safety, in exchange for 15 fuel points.
A loyalty promotion in the form of an
educational idea for the whole family.
Project: Road Traffic Codes for TOTAL
Quantity: 50.000 pieces
+ 2nd printing 25.000 pieces
Customer: Club TOTAL
Distribution: item in
Club TOTAL’s loyalty catalogue
Period: 2003
9
4
FRANCE
A gift for a cosy evening.
To Père Magloire’s good health!
A deck of cards as a gift will even become
more valuable as a bonus when it also offers
you a choice of cocktail recipes plus a
discount coupon towards your next purchase.
‘Edutainment’ fits perfectly into a well-aimed
attempt at increasing sales.
Project: Magloire
Quantity: 30.000 pieces with bottle attachment,
10.000 pieces in a case
Customer: Reseau Trois
Distribution: in department stores,
attached to the neck of the bottle
Period: 2003
10
5
THE NETHERLANDS
Film promotion?
A free pack of cards is bound to add a stimulus.
A giant movie rental chain managed to get
its rentals of the movie ‘Gangs of New York’
to the top in no time at all by giving away a
special pack of cards to customers renting the
movie. Rewarding customer loyalty is a fine
thing to do; to turn a movie into
a success at the till is even finer.
Or is it the other way around?
Project: pack of cards ‘Gangs of New York’
Quantity: 18.500 packs Superluxe
Customer: Film club Nederland
Distribution: distributed throughout 150 rental
outlets in the Netherlands and Belgium
Period: July 2003
11
6
FRANCE
A new game for young and old, off the cuff.
The well-known Frenchman Thierry Vesco
has thought up a game for players from 5 to
99 years of age: a simple but tactical pack of
cards of a quite unusual nature – the ergonomically designed cards fit perfectly into the
hand. The objective: create your own cheese
with eight cards of the same kind and ward
off your opponent’s mouse attack.
Project: Au secours, mon fromage
Quantity: 10.000 pieces
Customer: ‘Système création pratique’ by Thierry Vesco
Distribution: to be sold in toy shops, at trade fairs,
in TV shops and through catalogue listings
+ used as a bonus tool.
Period: 2003
12
7
B E LG I U M
Scout manual in card form!
Boy and girl scouts receive information
about their youth movement and are
motivated by scouting values and ideas.
In addition, a round game as such stimulates
group spirit and fosters ambiance!
Success assured…
Project: a card game for Scouts VVKSM npo
Quantity: 70.000 pieces
Customer: VVKSM scouting
Distribution: distribution to all VVKSM members
Period: August - September 2003
13
8
B E LG I U M
Tarot deck in a modern dress stimulates sales.
A set of 14 mini-tarot cards is an attractive
little item for female readers of the weekly to
possess. The course on how to read tarot cards
is included in the magazine. The trendy
illustrated cards in an agreeable mini-format
are wrapped in cellophane on-pack.
Result: a big jump in sales.
Project: Tarot cards from FLAIR L’Hebdo
Quantity: 70.000 pieces
Customer: Sanoma Magazines
Distribution: free with Flair L’Hebdo – on-pack
Period: in the 15/05/03 issue
14
9
B E LG I U M
Card games to keep the kids quiet.
How do you generate additional sales
when you have a serious potential with
children? Make up multi-packs and seal
a set of crazy cards inside. Cécémel pampered
the young set with a memory game, a ‘Happy
Families’ game, and a domino game,
illustrated with nutty pictures.
Project: Domino game for Cécémel
Quantity: 14.000 pieces x 3
Customer: Friesland Drinks / Cécémel
Distribution: inserted with a 3-pack
Period: May 2003
15
10
GERMANY
Which festival would you like to attend? Pick a card!
An effective way to associate positive
vibes and trend-sensitivity with your drink’s
brand name, and to imbue it with a sense of
amusement, is to sponsor rock festivals.
The target group of rock enthusiasts in their
twenties receives a complete deck of cards
with information about each festival.
Thanks, Smirnoff Ice.
Project: Festival-Quartett 2003 – Rock am Ring
Quantity: 5.000 pieces
Customer: Ontour Merchandising GmbH, Munich
Distribution: distributed to youths older
than 18 during Rock am Ring
Period: July 2003
16
11
E S TO N I A
Solve the card puzzle and be a winner…
The principle is simple: in a package of chips
from the videotheque you will each time find
a card with a different code. Collect four
cards and with the complete code you can
send an sms and win a beauty of a prize…
Modern lottery with simple means
but giving a boost!
Project: Estrella promotion cards
Quantity: 800.000 flow-packs with 1 card
Customer: Kraft Foods/OY Estrella Ab
Distribution: chips sold through videotheques Estland
Period: September 2003 - April 2004
17
12
GERMANY
Which vehicle is the safest? Look and compare…
Comparative publicity in a playful manner:
Renault puts his safety bets on the cards
in a ‘Happy Families’ game, together
with those of other manufacturers.
Result: the players draw their own
conclusions to the advantage of Renault!
Project: Sicherheitsquartett for Renault
Quantity: 510.000 pieces
Customer: Renault Germany
Distribution: Renault customers
Period: May 2003
18
13
SWEDEN
Answer the questions: read the book!
First-rate idea from the publisher Förlag:
on-pack you will find with the latest book
by Lindström a card game quiz. You can only
play the game after you have read to book.
Rumour around the book, rumour around
your brand: that’s the way to go about it.
In addition, you attract more media
coverage, and thus greater sales!
Project: card game quiz
with the latest book by Lindström
Quantity: 20.000 pieces
Customer: Albert Bonniers Förlag
Distribution: introduced at a book fair in Göteburg
Period: fall of 2003
19
14
U N I T E D S TAT E S
Politicians in the spotlight:
the (card) contest for the governorship…
First-class idea to create some clarity in
the non-ending stream of candidates for the
California governorship: a deck of cards
featuring 52 of the major candidates, their
memorable election pronouncements and
their photos. From bimbo to Schwarzenegger:
a must-have item as a conversation piece…
Project: Total Recall
Quantity: 60.000 pieces
Customer: Lotto Fun Companie
Distribution: California
Period: september 2003
20
15
SWITZERLAND
Smart quiz questions about smart recycling.
If you want to bring environmental awareness
to the population, better dispense with the
boring leaflets. The city fathers in Bernex
were well aware of that. For that reason,
they packaged all instructional materials on
the environment in the form of a free set of
cards, its contents all sorts of enjoyable quiz
questions for both young and old.
Project: Recycling game for the municipality of Bernex
Quantity: 6.000 pieces
Agency: Graphic Emotion, Geneva
Customer: Municipalities of Versoix,
Meyrin, Chêne-Bourg
Distribution: distributed gratis to families
Period: summer 2003
21
16
B E LG I U M
Play along and see what’s playing…
For the promotion of its seasonal performance
schedule, a culture centre stopped using the
standard unexciting programme leaflet (which is
bound to get lost somewhere in between pages
of advertising), but rather opted for an interesting little insert: a pack of cards, with each
card giving information about the upcoming
performances- and about local sponsors.
Project: deck of cards for
the Culture centre De Breughel Bree
Quantity: 6.000 pieces
Customer: Télétraffic
Distribution: door-to-door distribution
Period: September 2003
22
17
SWEDEN
One welcome gadget
to create greater customer satisfaction.
For parents a piece of chocolate on the
pillow in the Scandic hotels and for the kids
an attractively drawn memo-card game…
A small token of attention to keep the kids
occupied (and good) and the parents happy.
Scandic can count on customer loyalty
in the future!
Project: memory game for Scandic
Quantity: 50.000 pieces
Customer: via Idékompaniet sold to Scandic Hotels
Distribution: Scandic hotels - Nordic
Period: July - August 2003
23
18
UNITED KINGDOM
Bread and games:
a gift for the whole family to enjoy.
Collect 8 on-pack tokens to receive the
enjoyable ‘Happy Families’ game, which
will make the bread ‘warmer’ and literally
put a face to baker Warburtons’ identity.
The project was supported by a national
advertising campaign featuring a fine
collection of prizes for the winning cards.
Project: ‘Happy Families’ game for Warburtons
Quantity: 106.000 pieces
Customer: Blue-Chip Marketing, agency
for ‘Warburtons’ Family Bakers
Distribution: on-pack promotion
in supermarkets and food stores
Period: August 2003
24
19
SWITZERLAND
Paper of Classifieds
rewards loyal readers with gadget.
Keeping your paper’s circulation at a high
level can be achieved by engaging in selective
savings campaigns. A paper of classifieds
rewarded its loyal readers with the gift of an
amusing tin containing a deck of cards,
an erasable slate, and a special pencil
for keeping score.
Project: a Jas game in a tin – Quantity: 2.500
Customer: Verlag Aux Trouvailles
Agency: Next communication SA,
Lausanne, Switzerland
Distribution: free in exchange for 3 EAN codes
and coupon ‘Journal aux trouvailles’
Period: June 2003
25
20
U N I T E D S TAT E S
Play it cool and
you’ll be the most popular guy on the block!
As a cigarette manufacturer, you can
add visibility to your product by creating
an ambiance around it. This you do with a
free ‘cool’ deck of cards, direct mailing (using
consumer data from the inquiries asking for
a free box), and real card playing tournaments
across the USA. From an image point of view,
it’s called scoring a bull’s eye.
Project: Kool Play on the House
Quantity: 1.5 million pieces
Customer: Kool-Brown & Williamson
Distribution: USA
Period: fall of 2003
26
21
H U N G A RY
Splendid collector’s card with a healthy breakfast.
A responsible and healthy cereal breakfast
tastes twice as good when you get a collection
of splendid collectible cards inside the
package. Gorgeous photos of the National
Geographic©2003 Society about historical
sites, peoples, wildlife… A collection of
undeniable aesthetic and educational merit.
Project: National Geographic©2003 Cards
for Nestlé
Quantity: 3.000.000 cards
Customer: Nestlé
Distribution: in boxes of cornflakes
Period: September - October 2003
27
CARTA MUNDI HEADQUARTERS
Belgium - Carta Mundi n.v.
Visbeekstraat 22 - B-2300 Turnhout
Tel.: +32 (0) 14 42 02 01 - Fax: +32 (0) 14 42 82 54
e-mail: info@cartamundi.com
www.cartamundi.com
USA - Carta Mundi Inc.
10444 Wallace Alley Street - Kingsport, TN 37663
Tel.: +1 (0) 423 279 9200 - Fax: +1 (0) 423 279 9201
e-mail: info.usa@cartamundi.com
www.cartamundiusa.com
UK - Carta Mundi Ltd.
Chapel House - 3 Chapel Street - Guildford, Surrey GU1 3UH
Tel.: +44 (0) 1483 303 121 - Fax: +44 (0) 1483 303 205
e-mail: info.uk@cartamundi.com
www.cartamundi.com
FRANCE - Carta Mundi France s.a.r.l.
72, rue Regnault - F-75013 Paris
Tel.:+33 (0) 1 4424 58 58 - Fax: +33 (0) 1 4424 58 59
e-mail: info.france@cartamundi.com
www.cartamundi.com
SPAIN - Carta Mundi España SL
Gran Vía Carlos III 84-3° - Edificio Trade - E-08028 Barcelona
Tel.: +34 (0) 93 492 34 36 - Fax: +34 (0) 93 492 34 37
e-mail: info.espana@cartamundi.com
www.cartamundi.com
ASIA - Carta Mundi Asia Pacific Pte Ltd.
27 West Coast Lane - 127757 Singapore
Tel.: +65 (0) 6 773 63 06 - Fax: +65 (0) 6 234 27 06
e-mail: info.asia@cartamundi.com
www.cartamundi.com
SCANDINAVIA - Carta Mundi Nordic AB
Sickla industriväg 7 - S-131 34 Nacka
Tel.: +46 (0) 8 514 436 40 - Fax: +46 (0) 8 511 755 70
e-mail: info.nordic@cartamundi.com
www.cartamundi.com
HUNGARY - Carta Mundi Kft
Deák Ferenc u. 10 - H-1052 Budapest
Tel.: +36 (1) 318 94 30 - Fax: +36 (1) 318 09 18
e-mail: info.hungary@cartamundi.com
www.cartamundi.com
GERMANY - ASS/Spielkartenfabrik Altenburg GmbH
Leipziger Strasse 7 - D-04600 Altenburg
Tel.: +49 (0) 3447 582 0 - Fax: +49 (0) 3447 582 109
e-mail: info@spielkartenfabrik.de
www.spielkartenfabrik.de - www.ass-spielkarten.de
SWITZERLAND - AGM AG Müller - Urania Verlag
Bahnhofstrasse 21 - CH-8212 Neuhausen am Rheinfall
Tel.: +41 (0) 52 674 03 30 - Fax: +41 (0) 52 674 03 40
e-mail: info@agm.ch
www.agm.ch
POLAND - Carta Mundi Polska Sp. z o.o.
Pl. Kilinskiego 1 - PL-32-660 Chelmek
Tel.: +48 (0) 33 844 70 77 - Fax: +48 (0) 33 844 70 73
e-mail: info.poland@cartamundi.com
www.cartamundi.com
GAMES & PRINT SERVICES
Units 8-17 Sandhurst Kings Road Charlfleets Industrial est.
Canvey Island Essex SS8 OQY
Tel: +44 (0) 1268 511522 - Fax: +44 (0) 1268 510337/515337
e-mail: mail@gamesandprint.co.uk - www.gamesandprint.co.uk
8M00000036
NETHERLANDS - Carta Mundi b.v.
Rietwijkerstraat 36 - NL-1059 XA Amsterdam
Tel.: +31 (0) 20 615 95 36 - Fax: +31 (0) 20 615 95 18
e-mail: info.nederland@cartamundi.com
www.cartamundi.com