the art of cards

7
ENGLISH
Cartazine
THE ART
OF CARDS
2
Magic Tricks
from Carta Mundi,
spoil your customers
with magic.
CONCEPT
CARDS
The world of magic continues to fascinate us.
The many successful films and TV shows dealing
with the unexplainable demonstrate this daily.
So it is hardly surprising that there is a major
success just waiting to reveal itself in Magic
Tricks, the latest product from Carta Mundi.
Magic Tricks is a series of 20 different card
tricks. They are all fairly simple, yet each trick
will delight and amaze as it is explained on
the card that comes with it. Each Magic Trick
is packed in a plastic flow pack or is presented
in its own protective sleeve.
Carta Mundi Magic Tricks make a wonderfully creative gift. Children and adults alike
will be happily entertained in a magical way.
Magic Tricks will associate your brand or
trading name with a special moment of magic
as your logo appears in a family gathering or
circle of friends.
The cards can be personalised with your logo
or a specific message.
A wonderfully creative gift.
The power of on-pack promotions…
is obvious from the fact that someone
has beaten you to it
because the cards have gone!
Send an e-mail to
winningcards@cartamundi.com
and we will resend the Magic Tricks cards.
3
The World
of Carta Mundi.
B
B (België):
Kellogg’s, Avery Dennison Belgium
IS
F
F (Frankrijk):
Smarties, BN, Justin Bridou
NL
NL (Nederland):
Libris, Sjakie
GB
GB (Verenigd Koninkrijk):
Esquire, Umbro
PL
PL (Polen):
Danone
H
H (Hongarije):
Coca-Cola
USA
GR
GR (Griekenland):
Athena 2004
FIN
FIN (Finland):
Pedigree
IS
IS (Ijsland):
Master Foods
D
D (Duitsland):
City Guide Dresden, CAT
EST
EST (Estland):
Scolar ISIC Student Card with Eestl Ühisbank debet card
USA
USA (Verenigde Staten):
Las Vegas History, Texas Hold’em
SGP
SGP (Singapore):
Singapore Airlines
4
PL
FIN
GB
NL
H
B
EST
D
F
L
GR
SGP
5
Cards provide your product
with added value.
Carta Mundi :
a boxful of
sales solutions.
- Merchandising -
Carta Mundi can assist you in many ways
to sell and/or promote your product.
Our cards provide a virtually endless supply
of opportunities – like a boxful of sales
solutions for supporting your product.
Amazing incentives, great giveaways,
city marketing, stylish gifts and so on.
Carta Mundi cards, which are a great success
all over the world, can help you cover all
angles. They provide your product with added
value, while pleasing your customers.
They also boost brand value and give your
logo or message the precious time and
exposure they need to become embedded
in the minds of consumers.
The following pages demonstrate Carta
Mundi power and versatility.
- Edutainment -
-Public relations -
6
-
-S
prom
- Infotainment -
Giveaway -
Sales motion
- City marketing -
- On pack promotion
- Game creation -
- Product presentation
- In pack promotion
- Event marketing
- Client retention -
- New customer acquisition
7
…
Be l g i u m
Brand : Kellogg’s
Client:
K’X communication
& event marketing
Distribution:
primary schools in Belgium
Number:
2,000 and re-order of 1,000
Period:
October 2004
How to make children aware
of healthy eating and your
brand at the same time ?
Children are a very important target audience for
Kellogg’s. They were successful in generating enthusiasm for products among parents and children alike
by issuing this carefully thought-out and educational Eat-Yourself-Fit board game. “Write down your
eating habits for a week” was the question put to all
schoolchildren. As a reward for, they received the
game in their classroom. This fun board game with
counters and dice features questions designed to
provide knowledge and provoke ideas associated
with healthy eating and health in general. The box
also contained information posters about breakfast,
the dietary triangle, the energy indicator and so on.
By using this educational package of goodies,
schoolchildren learn –in a funny and entertaining
way– that healthy eating and plenty of exercise are
important in their lives. It was a
highly successful awareness
campaign that all primary
schools in Belgium could
join in free of charge.
8
9
Ne t h e r l a n d s
How to organise your
own promotion
with a great gift ?
A great card game, printed in gold and featuring
illustrations of Dutch children’s heroes, such as
Nijntje, Jip and Janneke, Dikkie Dik and others.
This terrific golden happy families game was
available to Libris customers during Dutch
children’s book week in October. They loved it!
Brand : Libris
Client:
Intres brand agency
Distribution:
Libris book shops
Number:
10,000 decks
Period:
children’s book week
October 2004
10
Gre e c e
How to make the
Games a success without
running a marathon ?
Let the games begin! AS Company was granted
the licence to market Olympic playing cards
(featuring the official logo). An initial order of
25,000 of each colour was followed by a second
order for 30,000 blue and 15,000 grey with a
new design.
Brand : Athena 2004
Client:
AS Company
Distribution:
olympic stores
Number:
95,000 decks
Period:
summer 2004
11
Hu n g a r y
Client : Coca-Cola
Distribution:
supermarkets and other
drink sales outlets
Number:
600,000 decks
Period:
Christmas 2004
How to boost sales
during the year-end
festivities ?
Ho! Ho! Ho! Father Christmas is back in his
winter wonderland! As you probably know,
Father Christmas has been brought back to
life by Coca-Cola the way he looked in the
1950s. Coca-Cola launches campaigns during
every Christmas period to indulge its
customers. Not just with beautiful Christmas
TV commercials, but also with on-pack
incentives. This year in Hungary, there is a
card game featuring Father Christmas with a
comical Christmas boy character. 432,000
decks are being attached around Christmas to
2-bottle packs of Coca-Cola and 168,000 to
single bottles. Making a great total of 600,000
decks of cards. Happy Christmas!
12
13
Ne t h e r l a n d s
How to generate
an impulse buy
in a simple way ?
Orange madness hit Dutch children hard last summer.
Just about all of them were running round with brightly coloured faces. While the Euro 2004 football tournament was on and when they bought a Sjakie strip,
the covermount also gave young football fans a free
face paint card with the colours of the national team.
Brand : Sjakie
Client:
Big Balloon publishers
Distribution:
book shops and newsagents
Number:
17,500 cards
Period:
summer 2004
14
Fi n l a n d
How to achieve
customer loyalty in
an attractive way ?
This happy families game with
fabulous photographs of different
dog breeds was given away free of
charge to customers buying Pedigree dog food.
Client : Pedigree
Distribution:
stores (selling dog food)
and pet shops
Number:
10,000 decks
Period:
June/July 2004
15
Fr a n c e
Brand : Smarties
Client:
Nestlé France
Distribution:
supermarkets & hypermarkets
Number:
5,127 decks
Period:
September 2004
How to generate
additional emotion
about your product ?
Cédric is a hugely popular strip cartoon
character in France. Smarties is one of the
world’s most well-liked items of confectionery.
Combining the two was a guaranteed recipe
for success. Sales of this Smarties variant with
chocolate were boosted by the Cédric
campaign. Children stormed the sweets
section of stores to get their hands on this
great savings campaign.
16
17
Cauvin-Laudec © Dupuis 2002
Fr a n c e
How to inject a dose
of excitement into
your product ?
The Incredibles, the latest animation figures
from the Disney/Pixar stable, added an extra
dimension to the mini BN 4-pack. These
attractive printed cards were available in three
different decks: a belote game, a memory game
and a happy families game.
Brand : BN
Client:
agency Coco d’iles for
the United Biscuits group
Distribution:
supermarkets & hypermarkets
Number:
1,078,398 decks (359,466
of each of the 3 decks)
Period:
November 2004
18
© Disney/Pixar
Fr a n c e
How to give the
moment you use your
product additional pleasure ?
A simple campaign, straightforward mechanics,
a fun party game. You couldn’t ask for more.
You can play Z’apérigolo while having a drink.
Simple and effective. Bon appétit!
Brand : Justin Bridou
Client:
DDB Nouveau Monde Action
Distribution:
supermarkets & hypermarkets
Number:
13,050 decks
Period:
second half of October 2004
19
Po l a n d
How to make
children fans
of your product ?
Black Peter is the most popular card game
in Poland. It was used for this promotional
campaign. A simple and educational game with
12 pairs of humorous drawings of farm animals
was given away as a gift with Danonki, a yoghurt
for young children.
Client : Danone
Distribution:
giveaway in supermarkets
and hypermarkets when
buying Danonki products
Number:
45,000 decks
Period:
November/December 2004
20
Estonia
How to make your
customers loyal in an
effective way ?
These cards not only enable you to play happy
families, they also give you a discount on the
product illustrated on the card! Students are
given the cards when they go to the bank
to collect their student card bank card
attachment.
Client :
Scolar ISIC Student Card with
Eestl Ühisbank debet card
Distribution:
every student visiting
the bank receives 7 cards
Number:
40,000 flow packs
Period:
beginning 2005
21
Ic e l a n d
How to create added
value for your products
in an enjoyable way ?
A gift for all hotdog lovers: a memory game
featuring the logos and strip cartoon figures
of the Master Foods brands.
Brand : Master Foods
Client:
Margt Smatt for SS Hot Dog
(largest meat processor in Iceland,
importer of Master Foods)
Distribution:
giveaway at all hotdog stands
Number: 2,500 decks
Period: December 2004
22
Ge rm a n y
How to
promote your
product in a relevant way ?
This colourful happy families game
(4 colours front, 2 colours back) illustrates
CAT farming equipment, with their
specific technical properties.
Client : CAT
Financial Caterpillar
Distribution:
giveaway at trade fairs
Number:
1,000 decks
Period:
October 2004
23
Be l g i u m
Client : Avery Dennison
Belgium
Distribution:
Avery staff and customers
at home and abroad
Number:
1,500 games
Period:
from end of year 2003
How to strengthen
customer and staff
relationships ?
Avery is celebrating its thirtieth anniversary in
Belgium and wanted to do something special
to mark the occasion. A board game was
designed to win over the market by producing
those products requested within the time
required. To achieve this aim, the player has
to win ‘production cards’ and other resources
such as ‘People’, ‘Material’, ‘Machine’ and
‘Quality’. The aim of this ‘Let’s Stick Together’
game is to make people feel comfortable with
the whole operating cycle. The game box was
produced in 7 language versions to reflect the
international nature of Avery’s business.
24
25
© Copyright Avery Dennison Corporation
Un i t e d St a t e s
How to celebrate
100 years of
unique history ?
Las Vegas History consists of two decks of cards featuring
high-quality photographs of Las Vegas in the last century,
packed in an old-style slot machine. The first deck includes
some of the legendary hotels and buildings, famous signs,
photos of casino tables and interesting moments from its
history. Deck two features illustrations of famous entertainers and celebrities who have made Las Vegas great.
Distribution:
specialty and select
mass retail stores
Number:
first print run
of 40,000 decks
Period:
November 2004
26
Un i t e d St a t e s
How to build sales
with the support of
regular TV exposure ?
Several American TV channels have
featured Texas Hold’em with great success.
This colourful set with a deck of cards,
100 chips and rule sheet is based on
the growing popularity of this
poker game.
Distribution:
wherever playing cards
are sold
Number:
- first print run:
50,000 decks
- second print run:
100,000 decks
Period:
beginning fall 2004
27
Ge rm a n y
How to link the
promotional to the
useful and the fun ?
1
2
3
The Skat and Rommé Game, issued by Dresden, contain
cards featuring the city and information about particular
places and buildings. Together with the city map, they illustrate the tourist routes that visitors can follow in a fun way
(1&2). The happy families game, featuring places and buildings worth visiting, was handed out free of charge at the
trade fair to promote Dresden as a tourist destination (3).
Client (1 & 2) : Lutz Müller
Distribution: books and souvenir shops
Number: 2 x 5,000 decks
Period: September 2004
Client (3) : ECC Kohtes Klewes
Distribution: giveaway at the 7th
International Fachmesse für
Gewerbeimmobilien (Expo Real)
Number: 2,000 decks
Period: September 2004
28
Un i t e d K i n g d o m
How to
organise a
successful readership
drive year after year ?
Client : Esquire
Distribution:
free covermount
when buying Esquire
Number:
85,000 decks
Period:
September 2004
These special playing cards were attached to
Esquire for the 4th consecutive year. They have
become a collector’s item. The game, that is
enjoying growing success, features an additional
card with a half price annual subscription offer.
29
Un i t e d K i n g d o m
How to
promote your
clothing line stylishly?
These cards, with their special fronts form a
‘brochure on a deck’, were handed out at trade
fairs in London, New York and Berlin. The deck
advertises Umbro’s Spring/Summer collection
for men, by fashion designer Kim Jones.
Client : Umbro
Distribution:
giveaway at trade shows
Number:
1,000 decks
Period:
shows in 2004
30
Si n g a p o re
How to announce
a new service
worldwide ?
Singapore Airlines has a long tradition
of giveaways for its passengers. This set
was issued to mark the launch of a new
service to Nanjing. The cards are now
flying fast all over the world.
Brand : Singapore Airlines
Client:
Arrow Exchange
Distribution:
giveaway to Singapore
Airlines passengers
Number:
240,000 decks
Period:
October 2004
31
USA - Carta Mundi Inc.
10444 Wallace Alley Street - Kingsport, TN 37663
Tel.: +1 (0) 423 279 9200 - Fax: +1 (0) 423 279 9201
e-mail: info.usa@cartamundi.com
www.cartamundiusa.com
UK - Carta Mundi Ltd.
Chapel House - 3 Chapel Street - Guildford, Surrey GU1 3UH
Tel.: +44 (0) 1483 303 121 - Fax: +44 (0) 1483 303 205
e-mail: info.uk@cartamundi.com
www.cartamundi.com
ASIA - Carta Mundi Asia Pacific Pte Ltd.
161B, Telok Ayer Street - 068615 Singapore
Tel.: +65 (0) 6 227 32 92 - Fax: +65 (0) 6 234 27 06
e-mail: info.asia@cartamundi.com
www.cartamundi.com
UK - Games & Print Services
Units 8-17 Sandhurst Kings Road Charlfleets Industrial est.
Canvey Island Essex SS8 OQY
Tel: +44 (0) 1268 511522 - Fax: +44 (0) 1268 510337/515337
e-mail: mail@gamesandprint.co.uk - www.gamesandprint.co.uk
FRANCE - Carta Mundi France s.a.r.l.
Les Mercuriales - 40, rue Jean Jaurès - F-93176 Bagnolet Cedex
Tel.: +33 (0) 1 5582 19 20 - Fax: +33 (0) 1 4363 92 47
e-mail: info.france@cartamundi.com
www.cartamundi.com
SPAIN - Carta Mundi España SL
Gran Vía Carlos III 84-3° - Edificio Trade - E-08028 Barcelona
Tel.: +34 (0) 93 492 34 36 - Fax: +34 (0) 93 492 34 37
e-mail: info.espana@cartamundi.com
www.cartamundi.com
NETHERLANDS - Carta Mundi b.v.
Rietwijkerstraat 36 - NL-1059 XA Amsterdam
Tel.: +31 (0) 20 615 95 36 - Fax: +31 (0) 20 615 95 18
e-mail: info.nederland@cartamundi.com
www.cartamundi.com
NORDIC - Carta Mundi Nordic AB
Sickla industriväg 7 - S-131 34 Nacka
Tel.: +46 (0) 8 514 436 40 - Fax: +46 (0) 8 511 755 70
e-mail: info.nordic@cartamundi.com
www.cartamundi.com
POLAND - Carta Mundi Polska Sp. z o.o.
Pl. Kilinskiego 1 - PL-32-660 Chelmek
Tel.: +48 (0) 33 846 27 00 - Fax: +48 (0) 33 846 12 03
e-mail: info.poland@cartamundi.com
www.cartamundi.com
HUNGARY - Carta Mundi Kft
Deák Ferenc u. 10 - H-1052 Budapest
Tel.: +36 (1) 318 94 30 - Fax: +36 (1) 318 09 18
e-mail: info.hungary@cartamundi.com
www.cartamundi.com
GERMANY - ASS/Spielkartenfabrik Altenburg GmbH
Leipziger Strasse 7 - D-04600 Altenburg
Tel.: +49 (0) 3447 582 0 - Fax: +49 (0) 3447 582 109
e-mail: info@spielkartenfabrik.de
www.spielkartenfabrik.de - www.ass-spielkarten.de
SWITZERLAND - AGM AGMüller Urania
Bahnhofstrasse 21 - CH-8212 Neuhausen am Rheinfall
Tel.: +41 (0) 52 674 03 30 - Fax: +41 (0) 52 674 03 40
e-mail: info@agm.ch
www.agm.ch
8M00000063
CARTA MUNDI HEADQUARTERS
Belgium - Carta Mundi n.v.
Visbeekstraat 22 - B-2300 Turnhout
Tel.: +32 (0) 14 42 02 01 - Fax: +32 (0) 14 42 82 54
e-mail: info@cartamundi.com
www.cartamundi.com