2016 Media Planner

Transcription

2016 Media Planner

Engage, Educate, and Celebrate the Catering and Events Industry
2016 Media Planner
Multiple platforms for marketing solutions that cater to your needs
Photo courtesy of Jen O’Sullivan
catersource.com
Table of Contents
About Catersource...................................................3
The Catering and Events Industry............................4
Our Audience............................................................5
Client Snapshot........................................................6
Media Channels........................................................7
Catersource Magazine...............................................8
Magazine Specs & Rates........................................ 10
eAdvertising: Newsletters...................................... 11
eAdvertising: Exclusive Emails.............................. 12
Catersource.com Advertising................................ 13
Event-specific Advertising...................................... 14
2
catersource.com
LAURIE SCHEEL | Account Director | 612.253.2034 | laurie@catersource.com
KATHRYN FRANKSON | Senior Account Manager | 612.253.2021 | kfrankson@catersource.com
About Catersource
What is Catersource?
Catersource is the nation’s leading media and events resource dedicated to
catering and event professionals. The Catersource portfolio of products delivers
fresh ideas and business strategies, and reveals tried and true techniques used
by successful industry professionals from around the world.
Align your brand, promote your products and services, and increase leads and
sales with top industry buyers who represent this thriving B2B community.
750,000
Avg. catersource.com
Page Views Annually
Magazine & eNewsletters
Catersource magazine, print and digital, is the
only BPA-audited resource for catering and
event professionals. Along with content rich
eNewsletter products, Catersource covers
emerging trends, sales and marketing
topics, new products and technology, menu
creation and innovation, as well as profiles on
rising stars, industry influencers, and leading
companies that are shaping the future of the
industry.
Website Community
32,000
Catersource Magazine
Subscribers
8,000+
Conference &
Tradeshow Attendees
Catersource.com is more than just a
resource—it’s an invitation to deepen
professional connections and inspire
solutions within the catering and events
industry. Our diverse community of catering
and event professionals
look to catersource.com for
inspirational articles, event profiles,
unique ideas, and ways to enhance and grow their businesses.
Events
Catersource events include the annual Catersource and Event Solutions Conference & Tradeshow held in March
and The Art of Catering Food conference held in August.
Catersource and Event Solutions Conference & Tradeshow
This is the ultimate event for the catering and events industry! Thousands of professionals from around the
world attend this four-day Conference and Tradeshow each year looking for new products and services, the
latest trends, and inspiring ideas to keep their catered events ahead of the competition.
The Art of Catering Food
This conference is a real experience of shared learning, networking, and collaboration. This annual three-day
conference is presented by Catersource and the International Caterers Association.
Conference: Mirage Hotel • March 13–16
Tradeshow: Las Vegas Convention Center • March 15–16
catersource.com
3
The Catering & Events Industry
Industry Outlook
At $49 billion, the catering and event industry continues to thrive.
$49 Billion
industry
2.6%
is the expected
annualized rate of rise
in consumer spending
during the next five years
to 2020*
81%
of qualified buyers
expect positive growth
& significantly higher
profits in 2016
In a June 2015 report, *IBISWorld stated, “The Catering industry will serve up
a new round of growth over the next five years. Corporate demand for catered
events is forecast [to] strengthen as the business climate improves and employers
begin hiring again. Caterers will also benefit from more robust private demand
as rising consumer sentiment and higher disposable incomes will encourage
consumers to splurge on weddings, parties, and other catered events.”
Multiple Purchases
The industry has enormous buying power. Of the readers of Catersource
magazine and catersource.com who responded to our annual third quarter
readership survey, over 87% said that they either influence or make purchasing
decisions for their companies. Coupled with the knowledge that caterers and
event planners buy in volume because they serve volume guests, and you can be
assured your media buy will yield a return on your investment.
Here’s some really good news
Approximately 98% of our reader respondents said they expect their businesses
in 2016 will remain stable, and of those, over 81% said they will see positive
growth as well as significantly higher profits in 2016 in the form of more event
services, drop off catering, venue contracts, weddings, and outdoor events such
as BBQs and picnics.
And where do they find their new suppliers and resources? Guess what—
it’s Catersource.
“
C atersource helped my business grow by offering the
professional networking that as caterers we don’t always
have time for or ‘trust’ the locals to discuss. Some of the
recipes, especially appetizers, have become my top sellers!
Always being able to turn to Catersource for
up and coming trends gives me an edge for attracting
new clients for my business.
Also, being a Chef Instructor, I use the website and
magazine as an addition to material for my lecture
and lab classes! Thank you!”
—Chef/Owner, Taste of Heaven Catering, South Jordan, UT
*IBISWorld Industry Report 7Z232
4
catersource.com
Our Audience
Market Segments
With market segments that include members of national and international
associations such as NACE, ICA, ACF, ISES, plus colleges, universities,
restaurants, convention centers, banquet facilities, arenas, casinos, event
venues, healthcare, and more—your product will reach a targeted audience
passionately engaged in hospitality services. Better yet, of our survey
respondents, over 67% said they have been in business over 10 years. Almost
87% reported they have been in business over 4 years.
86%
of readers share our
magazine with at least
one colleague
In addition, our readers buy in volume because they serve and entertain volume
guests. Here are some powerful numbers: Over half of our readers facilitate
250 or more events per year; some more than 500 a year! The average guest
count? Between 100 and 200 people.
27%
of readers share
with three or more
colleagues, increasing
your reach to more than
Let’s crunch those numbers:
One company x 250 scheduled events x 200 guests = 50,000 people
That is, one company alone out of the many who read Catersource may need to
purchase 50,000 of each item they will require for their scheduled events.
For fun, we asked our readers to tell us about the largest guest count they
had at a single event as of July 2015. From a 2,500 guest outdoor cookout for a
corporate client; to a commencement day buffet incorporating four lines running
double sided for three hours for 2,400 people; to a Dell computer product launch
celebration for 4,000; to a boxed lunch event for 1,250—we
heard about wedding receptions and fundraisers; we heard
about an event for a thousand-plus hungry bikers all dressed in
pink for a Harley Davidson breast cancer ride; we heard about
company picnics, college president inaugurations, crab feeds,
BBQs, and gallery openings (to name a few).
75,000 buyers per
Catersource issue, seven
times a year
150,000
What a great industry!
members in our community across
all media channels, our followers
are resourceful and loyal
catersource.com
5
Client Snapshot
10
STRAWBERRY
STREET
iep
a world of choices
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Quality Products - Quick Shipping!
6
catersource.com
Media Channels
Catersource delivers a wide range of creative and innovative ideas to help catering and event professionals propel
their businesses toward heightened fiscal performance. Catering and event professionals turn to Catersource for
solutions. When you advertise your products and services, you are building relationships with targeted industry
buyers who are actively seeking new ways to stand out from their competitors by using your products as
their solutions.
Magazine
Catersource magazine is the nation’s leading B2B catering-specific trade publication, distributing close to 32,000
BPA‑audited copies seven times a year, free of charge to qualified on-premises, off-premises, and noncommercial
catering, hospitality, and foodservice professionals.
eAdvertising
Our eAdvertising solutions offer delivery
of your message to our database through
one of four specialized marketing
campaigns.
6 4,000+
PRINT, DIG
& O N ITAL,
SUBSCRLIBI N E
ERS
eNewsletter: Get Fresh
eNewsletter: eNews
On the Market Now
Exclusive Emails
Online
Visitors migrate to content rich
catersource.com for
up-to-the-minute information on
catering topics relevant to their businesses. Promote your products and
services to thousands of caterers 24/7 on America’s number one
website for catering and event industry professionals!
Event-specific Media
Catersource produces two exciting events
annually and offers effective event-specific
advertising opportunities targeted to
our highly engaged attendees.
The world’s largest gathering
of catering and event
professionals, the Catersource
and Event Solutions
Conference & Tradeshow is
held every winter. A foodfocused boutique event,
the Art of Catering Food is
held each summer.
catersource.com
7
Catersource Magazine
2016 Editorial Calendar
In addition to being distributed to approximately 32,000 subscribers seven times a year. Catersource magazine is
also available as a digital edition. Your ad in the digital edition provides our industry partners with a direct link to
your website. Catersource magazine is also distributed at a variety of like-minded industry events and tradeshows.
FEBRUARY 2015
catersource
MAY/JUNE 2015
MARCH | APRIL 2015
MAY | JUNE 2015
FEBRUARY 2015
Showfloor
MARCH/APRIL 2015
Sneak Peek
Products • Ideas • Tastes • Samples • Trends
OFF-SITE CATERING
WEDDINGS
CONFERENCE & TRADESHOW ISSUE
Lifetime achievement
winner Holly Safford
Editorial Close: 11/20/15
Ad Close: 12/3/15
Materials due: 12/10/15
magenta
cyan
yellow
black
ES561198_CS1502_001.pgs 01.29.2015 02:56
FEBRUARY
UBM
EDUCATION, NEWS, PRODUCTS & IDEAS FOR PROFESSIONAL CATERERS
magenta
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Catering conveniences {20}
BBQ-tinis for the masses {28}
In the kitchen & on the road {46}
RECAP: CSES2015 {50}
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UBM
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ES587407_CS1503_001.pgs 03.21.2015 05:33
MARCH/APRIL
MAY/JUNE
Weddings
Outdoor Celebrations
The SHOW Issue
Ad Close: 1/7/16
+
ISSUE 3
Trends & Industry Stats
CSES Premonition party {70}
Fashion forward: catering style {24}
Chef Andy Arndt on hotel catering {32}
NEW department: Event Solutions {46}
ISSUE 4
ISSUE 2
JANUARY
+
VOLUME 13
A talk with Preston Bailey, internationally acclaimed event designer {24}
The rise of hard cider {40}
Selling your features—and beneﬁts {32}
VOLUME 13
VOLUME 13
+
Ad Close: 2/24/16
UBM
Ad Close: 4/7/16
Editorial Focus
SEGMENT: Non-commercial
food service
SERVICE: Drop-off delivery
ON THE MENU: Sundry salads
F&B: Underage: catering
to kids; Perfect pairings:
beer & glassware
STEAL THIS: Desserts that
delight
SEGMENT: Restaurants
SERVICE: Passed trays &
family style
ON THE MENU: We go
together like…beans &
rice
F&B: Say cheese: Any way
you slice it, cheese is
the darling of the dairy
world; Coffee klatsch
STEAL THIS: Appetizers
SEGMENT: On-premises
SERVICE: Butler passed
ON THE MENU: Late night
after party snacks &
sips for add on sales
F&B: Wedding trends
2016; wine, beer, &
sparkling—the wedding
beverage trinity
STEAL THIS: The icing on the
(wedding) cake
SEGMENT: Off-premises
SERVICE: Where the rubber
hits the road: food
trucks
ON THE MENU: Hot weather?
Cool apps
F&B: Pitmaster trilogy:
smoking, grilling, &
BBQ; Frozen treats &
cold, fruity beverages
STEAL THIS: Floral focus
Eligible advertisers receive free editorial plus a full color product photo in these Special Focus sections
See page 10 for additional information
Be Seated: Furniture,
Tables & Chairs
Designing Stations &
Buffets
8
catersource.com
$500 Show Stoppers
Bonus distribution at
Style & Fashion: Linens,
Décor, Uniforms & More
Bag It, Box It, Move It
Catering Conveniences:
Plastics & Disposables
In the Kitchen & On
the Road: Cooking &
Transport Equipment
KATHLEEN STOEHR | Publisher & Executive Editor | 612.253.2020 | kstoehr@catersource.com
NOVEMBER | DECEMBER 2014
catersource
catersource
NOVEMBER | DECEMBER 2014
INTERNATIONAL INSPIRATION
VOLUME 12
+
Sensational sips {16}
Top 2014: Review the best tips and trends of the year {50}
ISSUE 7
Preview! CSES2015 is just around the corner! {8}
JULY/AUGUST
SEPT/OCT
Culinary
Holidays
Ad Close: 6/9/16
Ad Close: 8/11/16
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ES527264_CS1411_001.pgs 11.04.2014 05:22
NOV/DEC
UBM
International
Ad Close: 10/6/16
Editorial Focus
SEGMENT: Stadiums & Suites
SERVICE: Plated service
ON THE MENU: Skewered! Bite size
morsels
F&B: Chef spotlight; refreshing
nonalcoholic & low ABV cocktail
trends
STEAL THIS: Creative plating & vessels
SEGMENT: Colleges & Universities
SERVICE: Action stations & interactive
presentations
ON THE MENU: The new (old) ethnic:
Traditional food, hopped up for the
holidays
F&B: Show stopping desserts;
Punchbowls & cocktail batching
for large groups and overall
efficiency
STEAL THIS: Elegant tablescapes
SEGMENT: Hotels, Resorts & Clubs
SERVICE: Buffet-style grab ‘n go
ON THE MENU: Side dishes
F&B: Breakfast: The most important
meal; Bottled beverages
STEAL THIS: Gorgeous garnishes
Eligible advertisers receive free editorial plus a full color product photo in these Special Focus sections
See page 10 for additional information
Bite Size Service: Miniware, Small
Plates, Picks & Skewers
Culinary Look Book: Recipes &
Resources
Savory Starters & Sweet Endings:
Appetizers & Desserts
Setting the Mood: Tabletops &
Displays
Sensational Sips: Beverage
Service
Top Catering & Event Innovations
of 2016
Bonus distribution at
KATHLEEN STOEHR | Publisher & Executive Editor | 612.253.2020 | kstoehr@catersource.com
catersource.com
9
Magazine Specs & Rates
Follow these guidelines when submitting your print
materials.
Resolution
All files and images must be at least 300 dpi. Web-based
images are only 72 dpi, so please be sure to attach the
original before sending your ad.
Fonts
All fonts must be embedded or outlined—no font
substitutions. Trim, bleed, and center marks must be offset
by at least 1/4" (9 points) from the trim.
Formats
Acceptable digital formats are: PDF, EPS, TIFF, JPEG, or
Postscript. Please do not submit native application files.
Illustrator EPS files are acceptable if fonts are outlined and
all images are embedded at 300 dpi. All color except for
paid spot colors should be set to CMYK or gray scale.
Email files to your advertising representative, stating
publication name, issue number, advertiser name, contact
name, and telephone number. Compressing (zipping or
stuffing your file) will help to reduce the file size and prevent
corruption. Over 10mb can be sent via Dropbox or Hightail.
Inserts
Catersource magazine also offers a wide array of
ridealong, cover tip, bind-in, and tip-in options. Contact
your Account Executive to learn more.
Special Focus Sections
Receive free editorial and photo in Catersource magazine
Special Focus Section relevant to your product or service
with an ad purchase. Special Focus sections are also a
permanent online resource at catersource.com.
Bonuses
Your Catersource magazine ad purchase includes:
• Corresponding Digital Edition Ad on catersource.com
• Two free links (from your ad to your website; from your
Ad Index listing to your ad)
• The confidence of a guaranteed delivery to a targeted
national audience with BPA audited circulation
7
1
Design & Production Services
3
Design and production charges are in addition to space
rate and are noncommissionable, billed at $95/hr with a
minimum of $25.
All materials for ads requiring production or design
must be received on or before materials due date
(see pages 8–9).
Cover Rates (follow specs for full page bleed)
CV2: $xxx net CV3: $xxx net CV4: $xxx net
5
4
2
6
1 2/3 Page Vertical
5 1/6 Page Vertical
2 1/2 Page Vertical
6 1/2 Page Horizontal
3 1/3 Page Vertical
7 1/6 Page Horizontal
4 1/3 Page Square
Rates and Specifications (All rates are net)
Ad Size
Width
Spread
Creates 2 full page ads
Height
Full Page Bleed
Full Page – Trim Size
Full Page – Live Size
8.625"
8.375"
7.125"
11.125"
10.875"
10"
2/3 Page Vertical
4.625"
10"
1/2 Page Horizontal
7.125"
4.875"
1/2 Page Vertical
4.625"
7.125"
1/3 Page Square
4.625"
4.875"
1/3 Page Vertical
2.25"
10"
4.625"
2.3125"
2.25"
4.875"
1/6 Page Horizontal
1/6 Page Vertical
10
catersource.com
Rate 1x
Rate 2x
Rate 3x
Rate 7x
Contact your Advertising Executive for pricing and other
related information
eAdvertising: Newsletters
Get Fresh
eNews
The Catersource eNewsletter,
Get Fresh, is distributed
monthly to the inboxes of
30,000 opt-in subscribers
who are actively searching for
catering products, services,
and information. Along with
valuable content and the
latest industry news, your
message will be delivered
to buyers across the country
and feature a direct link to
your website.
eNews is distributed monthly to more than 60,000
subscribers. Along with tips and news about the industry,
your URL and message will be delivered right to the inbox
of interested event planners and producers from across
the country looking for products or services.
Ad Placements
Place your ad near our content........................ $xxx net
Place your own content in recipe form ............ $xxx net
Your ad placed near content ($400) includes company
banner at the top of the linked article on catersource.
com and is also linked to your preferred URL.
Your recipe and photo ($550) will be highlighted in
the newsletter and featured online with a banner ad.
Online recipe includes a link to your preferred URL.
Contact your Account Executive for details regarding
advertising opportunities in the monthly eNews.
On the Market Now
On the Market Now is
emailed at the beginning of
each month to 30,000 opt-in
industry professionals. Take
this opportunity to introduce,
launch, or test market
your company’s product.
Special offers, recipes, and
giveaways will engage our
audience and make your
promotion stand out.
Advertising Information
On the Market Now .......................................... $xxx net
Ad positions are filled on a first come, first served
basis, with a maximum total of 12 ads per issue.
Ad Units, Specs, Rates for Get Fresh
Placement Location
Width
Height
Rate
Top Square
300 pixels 250 pixels
Second Square
Third Square
Fourth Square
Distribution Calendar for Get Fresh
Jan.
Feb.
Mar.
Apr.
May
Jun.
Distributed
1/20
2/17
3/23
4/20
5/18
6/15
Materials Due
1/13
2/10
3/9
4/13
5/11
6/8
Jul.
Aug. Sept. Oct.
Nov.
Dec.
Distributed
7/20
8/24
9/21
10/19 11/16 12/21
Materials Due
7/13
8/17
9/14
10/12
11/9
12/14
Rate includes:
25-character headline (spaces count)
50 words of copy
One phone number
One URL link
One image: JPG format preferred; 290 pixels wide x
150 pixels high
Distribution Calendar
Distributed
Jan.
Feb.
Mar. Apr.
May
Jun.
1/4
2/1
3/7
4/4
5/2
6/6
2/29 3/28
4/25
5/27
Aug. Sept. Oct.
Nov.
Dec.
11/7
12/5
Materials Due 12/28 1/25
Jul.
Distributed
Materials Due
7/5
8/1
6/27
7/30
9/6
10/3
8/29 9/26 10/31 11/28
catersource.com
11
eAdvertising: Exclusive Emails
Exclusive Emails ............................................ $xxx net
Exclusive Email dates are filled on a first come,
first served basis.
Custom subject line
2 tests before sending
Deployment Dates & Deadlines
Please note additional fees if applicable
$100 each additional test proof (after 2)
$250 cancellation fee within 5 days of scheduled delivery
$500 cancellation fee after testing has begun
January
Our audience can be yours when you leverage the power of Exclusive Emails. Catersource and Event Solutions offer
exclusive delivery of your message to our accurate list of 30,000 progressive catering and event professionals. The
result is highly targeted and exclusive advertising. Acquire new customers for your business with effective database
marketing promoting new product announcements, special offers, video demos, recipes, idea flipbooks, surveys,
contests, and more!
June
12
catersource.com
Distributed
Materials
Due
1/5
7/5
6/28
1/7
7/12
7/5
1/19
1/12
1/21
1/14
July
1/12
1/14
7/19
7/12
7/26
7/19
1/19
8/2
7/26
1/21
8/9
8/2
2/9
2/2
2/16
2/9
August
1/26
1/28
8/23
8/9
8/25
8/18
2/16
8/30
8/23
2/25
2/18
9/6
8/30
3/1
2/23
3/8
3/1
3/8
3/15
3/29
3/22
4/5
3/29
4/12
4/5
4/19
4/12
4/26
4/19
5/3
4/26
5/10
5/3
5/17
5/10
5/24
5/17
5/31
5/24
6/7
5/31
6/14
6/7
6/21
6/14
6/28
6/21
October
3/15
3/22
September
2/23
November
May
April
Client Samples
Materials
Due
December
February
Distributed
March
Specs
Max 800 pixels wide, 300 dpi
Finalized HTML creative, may have multiple url links
Submit materials to your Account Executive
60 character subject line (spaces count)
Advertiser must host images
*Dates are subject to change
9/13
9/6
9/20
9/13
9/27
9/20
9/29
9/22
10/4
9/27
10/11
10/4
10/18
10/11
10/25
10/18
10/27
10/20
11/1
10/25
11/8
11/1
11/15
11/8
11/22
11/15
11/29
11/22
12/6
11/30
12/13
12/6
12/20
12/13
12/22
12/15
12/27
12/20
Catersource.com Advertising
Visitors come to catersource.com for educational and B2B-focused information on
catering and event topics relevant to their businesses.
Valuable resources for caterers and event professionals include our extensive
online library, recipes, industry news, consulting services, event solutions,
Conference & Tradeshow information, digital magazine issues and the SourceBook.
Promote your products and services to thousands of caterers 24/7 on America’s
number one website for catering and event industry professionals!
Catersource.com offers a variety of online advertising opportunities
Standard Banners are located on the top, bottom, or right side as a Rectangle.
Interstitial or Welcome is a high frequency ad that displays the first time a
visitor opens the Catersource homepage and appears once per domain/per day/
per unique visitor.
Place your clickable Bookend ads on either side of our content.
Homepage Roadblock will run ads in all spaces for a 24-hour time period and
includes 2 leaderboards, 2 rectangles, and a set of bookends.
Topic Sponsorships: Give your business a boost by placing your ads directly
on our content pages. Take over the topic category of your choice focusing on
particular areas of interest to your company: from Business & Operations to
Trends & Style. Select the content that best suits you:
• Business & Operations
• Food & Beverage
• Events
Ad Unit
Width
Standard Banner
Leaderboard
Leaderboard
Rectangle
Interstitial/Welcome
Bookends
Homepage/Roadblock
• Sales & Marketing
• Trends & Style
• Venues
Height
75G0E,0V I0E0W S
PA
LLY
A NN U A
Placement Frequency Net Rate
Top
Bottom
Right
Pop-Up
(2) Options*
6 Slots**
Monthly
Monthly
Monthly
Weekly
Monthly
24 hours
8:20
AV E R
A
T IME GE
ON
SITE
*Choose between Home Page and Run of Site **Includes all ads except Interstitial
Specs

JPG, GIF, animated GIF, SWF, HTML
3rd Party Tags (DFS, Pointroll, Atlas, etc.) are also accepted
Flash Files (SWF) are not accepted for mobile ads
100k max size
Includes web link
Please submit materials to your Account Executive
Rich Media Guidelines for Video, Flash and Interstitial Ads
Flash 10.1/Action
Script 3.0 or lower
Max Initial Load
Max Add’l File Weight
Max Looping/Animation
Max # of Panels
Expandable Ads
Other Requirements
40 KB
100 KB
3 Loops/15 Sec
N/A
N/A
GIF back-up & Click tag
required for tracking
Rich Media
40 KB
100 KB
15 Seconds
4
728 x 90: expands down to 270 px total
300x250: expands left to 500 px total
GIF back up required; Wmode value must
be set to opaque
Welcome Ad (Interstitial)
Video
100 KB
160 KB
10 Seconds
N/A
N/A
1.2 MB
N/A
N/A
640 x 480 px: No Expansion
N/A
GIF back-up required; Wmode;
opaque
Click tag required
GIF back-up
required
catersource.com
13
Event-specific Advertising
Bi-annually, the Catersource audience comes together for some of the best industryspecific education money can buy. Between the grandeur of the Catersource and Event
Solutions Conference & Tradeshow in March and the niche feel of Art of Catering Food
conference in August there is ample opportunity to round out your advertising investment
with targeted show-related outreach.
SHOW GUIDE
WELCOME
CATERING & EVENT
PROFESSIONALS!
These two events combined harness the power of the audience you work all year to
capture through your advertising efforts. Aligning yourself with these live events is the
best way to align yourself with the Catersource audience. Gain raw access to attendees
in a state of heightened creativity and exploration with these targeted, event-specific
advertising opportunities.
The 2015 Catersource and Event Solutions
Conference & Tradeshow is proud to bring you
hundreds of sessions, contests, products and
services to enhance your event offerings.
EDUCATION .................................. pages 6-27
EVENTS .......................................pages 28-33
TRADESHOW ...............................pages 37-51
EXHIBITORS ................................pages 52-83
Catersource and Event Solutions Conference & Tradeshow
021715_CSES2015_ShowGuide.indd 1
2/17/15 12:39 PM
March 13-16, 2016 • Mirage Hotel & Las Vegas Convention Center
Show Guide Advertising
Rates
Hundreds of companies exhibit at the Catersource and
Event Solutions Conference & Tradeshow to showcase
their products and services to the most targeted
catering and event audience in the world. With access to
8,000+ buyers, our CSES network creates the ability to
interact with independent catering companies, venues,
hotels, foodservice operators, restaurants, event
producers, and more.
Drive traffic to your booth with an ad in the
Catersource & Event Solutions 2016 SHOW GUIDE!
Circulation of 10,000 copies includes onsite distribution
at the Tradeshow and inside attendee tote bags at
registration. Your ad purchase also includes an
upgraded booth listing with your company name in bold
and page number reference to your ad. Post event,
attendees keep and use this guide as a valuable vendor
resource throughout the year.
2016 Deadlines
Space reservation: February 2
Materials due: February 9
*Dates are subject to change, please contact your Account Executive with
questions
**See page 10 for print material submission and spec guidelines
Conference: Mirage Hotel • March 13–16
Tradeshow: Las Vegas Convention Center • March 15–16
14
catersource.com
Spread
First page of Tradeshow
section
Contact your
Advertising Executive
for pricing and
other related
information
Before/adjacent to floor map
After/adjacent to floormap
Full Page
1/2 Page
1/4 Page
1/6 Page
Exclusive Show eBlasts
Exclusive Show eBlast.................................... $2000 net
Reach engaged conference attendees
Build visibility prior to the Catersource and Event
Solutions Conference & Tradeshow, drive traffic to
your booth, promote special offers, and maximize
exposure for onsite demonstrations. Also, reach buyers
post show to follow up, provide additional product
information, extend special offers, and stay top of mind.
Limited dates are available, so reserve your date today.
Preshow
Monday, March 7
Tuesday, March 8
Wednesday, March 9
Post Show
Tuesday, March 22
Thursday, March 24
On the Show Floor Now
Our bonus show edition of On The Show Floor Now is an interactive PDF issue
delivered to highly-engaged Conference attendees before the 2016 show
(Monday, February 29) and again after the show (Monday, March 28). Take
this opportunity to promote special offers, discounts, booth promotions and
giveaways to attendees who will be walking the show floor!
On the Show Floor Now.................................... $xxx net
Ad positions are filled on a first come, first served basis.
Rate includes:
25 character headline (spaces included)
50 words of copy
One phone number
Booth #
One URL link
One image: JPG format preferred – 290 pixels wide x 150 pixels high
Please submit materials to your Account Executive
PRESHOW
Monday, February 29
Materials due: February 22
POST SHOW
Monday, March 28
Materials due: March 21
The Art of Catering Food
August 15-17, 2016 • Washington DC
This conference is a real experience of shared learning, networking, and collaboration in a boutique setting.
Sponsoring this annual conference, presented by Catersource and the International Caterers Association, includes
these exclusive promotional opportunities:
Recognition and targeted editorial support in Catersource magazine, and digital products Get Fresh, eNews, and
On the Market Now
Your presence on site at the conference—your targeted audience will be learning about your products as they are
shown and/or used during seminars as well as at the themed evening party
Additional opportunities to present your ideas and products to attendees during sponsor spotlight breaks
between seminars
Contact your Advertising Executive for advertising and sponsorship opportunities at the 2016 Art of Catering Food.
catersource.com
15
catersource.com
275 Market St. | Suite 417
Minneapolis, MN 55405
877.932.3632

2016 Media Planner

Transcription

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