International Licensing

International Licensing
2010/2011
AXEL SPRINGER INTERNATIONAL LICENSING
■
■
FOREWORDS3
WELCOME4
LICENSING BENEFITS
5
AXEL SPRINGER AG
COMPANY KEY FACTS 8
NEWSPAPERS AND MAGAZINES IN GERMANY 10
INTERNET AND MOBILE PLATFORMS IN GERMANY 12
THE SUCCESS STORY OF BILD 14
INTERNATIONAL ACTIVITIES 16
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CAR MAGAZINES
AUTO BILD LICENSED EDITIONS 20
AUTO BILD 22
AUTO BILD ONLINE 26
AUTO BILD ALLRAD 28
AUTO BILD SPORTSCARS 30
AUTO BILD KLASSIK 33
AUTO TESTS 34
AUTO BILD MOTORSPORT 35
EXPERIENCES OF LICENSE PARTNERS 36
■
COMPUTER AND HOME ENTERTAINMENT MAGAZINES
COMPUTER BILD LICENSED EDITIONS 40
COMPUTER BILD 42
COMPUTER BILD SPIELE 44
AUDIO VIDEO FOTO BILD 45
COMPUTER BILD ONLINE 46
EXPERIENCES OF LICENSE PARTNERS 47
■
CONTACT
48
Axel Springer AG |
1
FOREWORDS
DR. MATHIAS DÖPFNER
CHAIRMAN AND CHIEF EXECUTIVE OFFICER, HEAD OF WELT-GROUP /
REGIONAL NEWSPAPERS AND INTERNATIONAL DIVISIONS
We have been successfully expanding our core business in Germany, raising its
profitability, achieving outstanding market positions and again being able to generate
record earnings within the last five years.
Our strategy is to launch new print and online titles Europe wide and lead them into
the profit zone with new ideas while also focussing on increasing our international and
online activities.
Therefore our strategy is based on two top priorities for the coming years:
“Internationalization and Digitization”.
DR. ANDREAS WIELE
MEMBER OF THE BOARD, PRESIDENT BILD DIVISION AND MAGAZINES
During the past five years our international license business has launched 34 licensed
magazines – that’s more than one new title every two months. Altogether, we now
publish 62 licensed editions in 36 countries worldwide and have become one of the
fastest-growing license networks in the world.
Our car magazine AUTO BILD already sells more than 7 million copies worldwide
every month. It is now being published in 36 different editions and countries – making
AUTO BILD the largest car magazine in the world. And COMPUTER BILD is established as Europe’s largest computer and infotainment magazine.
We owe this success to the entrepreneurial spirit and publishing expertise of our more
than 30 publishing partners worldwide.
Axel Springer AG |
3
WELCOME
LICENSING BENEFITS
A great welcome from the Axel Springer licensing team!
We would like to invite you to participate in the success of our worldwide
well-established strong brands and license group!
We are looking forward to getting in contact with you!
Your licensing business can be based on these core assets:
■ Worldwide well-established strong brands
■ Success-proven magazine concepts
■ High-quality journalistic content (photo and text)
■ Our know-how from many years of publishing
■ Advertising relationship and network
■ Attractive financial conditions
Christine Bender von Säbelkampf
These can be your additional benefits:
International Licensing
■ A wide range of transferable content
Email: Christine.BvS@axelspringer.de
■ Easy transfer of the content via a state-of-the-art online media distribution platform
Phone: +49 (0)30 – 2 59 17 96 11
■ Editorial workshop to prepare for the launch
■ Pioneering in new media formats such as online, moving picture and mobile
■ Frequent contact between licensee and licensor
■ Fast response on all questions
■ Being part of an international network of recommended media enterprises
■ Annual international meetings to exchange experiences between all licensees and to work on joint projects
■ Additional business based on line extensions and a wide range of special editions
And last but not least:
■ A brand family to feel comfortable with
■ The fun and enjoyment of working together
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| Axel Springer AG
Axel Springer AG | 5
AXEL SPRINGER AG
AXEL SPRINGER AG KEY FACTS
CORPORATE STRATEGY
Established by the publisher of the same
name in 1946, Axel Springer is now the largest newspaper publisher in Germany and
the third-largest magazine publisher. It is
also one of Europe’s leading media companies.
Axel Springer’s strategic priorities are: market leadership in its
German-language core business,
as well as the internationalization
and digitization of its core business. The objective: to be one of
Europe’s leading multimedia corporations with an offering of print,
online and television products that
are all perfectly integrated.
With over 230 newspapers and magazines
and more than 80 online offerings, as well
as its holdings in television and radio stations, Axel Springer is active in 36 countries.
It has become very well established with
mass market magazines and also many
special interest magazines.
Axel Springer, 1966
10,700 employees generated total revenues
of 2,612m EUR and an EBITDA* of 333.7m
EUR.
Axel Springer has its head office in Berlin
and further publishing offices in Hamburg
and Schwabach (near Nuremberg).
The company’s core business – newspapers, magazines and digital distribution
channels – is supported by state-of-the-art
printing works and efficient marketing organizations.
Axel Springer headquarters Berlin
COMPANY DIVISIONS
Axel Springer creates and distributes high-quality information and
entertainment in newspapers,
magazines and digital distribution
channels both in Germany and
internationally.
The broad portfolio encompasses
successfully established multimedia brand families such as BILD
and DIE WELT, as well as newspapers, magazines, and online
offerings to suit a wide range of
interests, plus investments in TV
and radio companies.
On the internet at www.axelspringer.com you can find further and detailed information.
* Earnings before Interest, Taxes, Depreciations & Amortization
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| Axel Springer AG
** All figures refer to the financial year 2009
Axel Springer AG | 9
NEWSPAPERS IN GERMANY
MAGAZINES IN GERMANY
Axel Springer is Germany’s biggest newspaper publisher, offering its readers newsstand
papers, Sunday papers, and national and regional daily papers. In addition to the wide spectrum of newspapers, the company has its own facilities for publishing advertising journals in
the metropolitan areas of Hamburg, Berlin and Dresden and holds participating interests in
regional and local newspapers. Through its holdings in regional and local newspapers, Axel
Springer is present in various regional markets
Axel Springer publishes a wide range of magazines. They include TV and radio magazines,
titles for women, business, computer and home electronics, sports and automobile titles, and
also youth and music magazines. A large number of special interest titles complete the portfolio.
■ DIE WELT – launch 1946 / AS takeover 1953
The national daily and one of Europe’s leading quality papers
WELT KOMPAKT – launch 2004
The quality national daily in a handy size
WELT AKTUELL – launch 2010
The daily in a handy size offering a combination of economic news and policy
Combined paid circulation, Monday–Saturday: 258,659*
■
WELT am SONNTAG – launch 1948 / AS takeover 1953
Germany’s big Sunday newspaper for the whole family
Paid circulation, Sunday: 400,907*
Europe’s biggest daily newspaper with the best photos and
catchiest headlines
Paid circulation, Monday–Saturday: 3.014m*
Germany’s fastest Sunday newspaper
Paid circulation, Sunday: 1.550m*
■ BERLINER MORGENPOST – launch 1898 / AS takeover 1959
Berlin’s long-established regional daily paper
Paid circulation, Monday–Sunday: 130,971*
■ AUTO BILD
■ COMPUTER BILD
■ AUTO BILD ALLRAD
■ COMPUTER BILD SPIELE
■ AUTO BILD SPORTSCARS
■ AUDIO VIDEO FOTO BILD
■ AUTO BILD MOTORSPORT
■ AUTO BILD KLASSIK
■ AUTO TESTS
TV MAGAZINES
■ HÖRZU
■ HÖRZU WISSEN
■ TV DIGITAL
■ TV GUIDE
■ MUSIKEXPRESS
■ FUNKUHR
■ ROLLING STONE
■ BILDWOCHE
■ METAL HAMMER
■ TV NEU
SPECIAL INTEREST
WOMEN’S
■ KINO NEWS
■ BILD der FRAU
■ TAUCHEN
■ FRAU von HEUTE
■ SEGELN
■ FOTO MAGAZIN
■ TENNIS
■ HAMBURGER ABENDBLATT – launch 1948
COMPUTER AND INFOTAINMENT
LIFESTYLE AND MUSIC
■ BILD am SONNTAG – launch 1956
AUTO AND SPORTS
■ SPORT BILD
■ BILD – launch 1952
The largest magazines of Axel Springer AG in Germany:
The most widely read regional newspaper in and around Hamburg
Paid circulation, Monday–Saturday: 225,611*
■ B.Z. / B.Z. am SONNTAG – launch 1877
Berlin’s biggest and oldest tabloid reflecting the soul of Berlin
Paid circulation, Monday–Friday / Sunday: 184,557 / 102,998*
Plus further regional newspapers and local newspapers.
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| Axel Springer AG
*IVW 2010/II
Axel Springer AG | 11
INTERNET UND MOBILE PLATFORMS IN GERMANY
Axel Springer operates many websites and is one of the leading integrated multimedia, print,
online and Web-TV companies in Europe. The internet activities are based on two pillars:
■
■
3.) ONLINE MARKETPLACES
Transfer of own print brands and content for digital distribution
Acquisition of further portals to complete the portfolio
Platforms for online purchases and classified ad markets:
The focus is on four kinds of businesses:
■ StepStone, the leading European provider of online 1.) CONTENT PORTALS
■ immonet.de, the second-biggest provider in the online BILD.de is the information and entertainment portal in Germany with the highest
reach. Further highly frequented websites
of the newspapers and magazines in
Germany are:
BILD.de
WELT.de
abendblatt.de
morgenpost.de
bz-berlin.de
sportbild.de
transfermarkt.de
job exchanges and talent-management software
real estate market
■ idealo.de, one of the most-used search engines in
Germany for price and product comparisons
■ autohaus24.de, the virtual car dealership, where those interested in new cars and car dealers meet
■ buecher.de, one of the leading online traders in
autobild.de
motor-talk.de
computerbild.de
gamigo.de
aufeminin.com
onmedia.de
Germany
4.) MOBILE
The BILD and WELT iPhone applications (“apps”) represent mobile services available
exclusively by subscription. In their first three months they attracted more than
100,000 paying users.
2.) MARKETING
■ BILDmobil is the biggest mobile information portal in Germany
Zanox is a performance-based online
marketing platform. It brings advertisers
and partner websites (affiliates) together.
■ WELTmobil
(Page impressions 89.76m* per month; Visits 15.62m* per month)
(Page impressions 5.72m* per month)
■ AUTOBILDmobil
(Page impressions 917,865* per month; Visits 97,015* per month)
■ mobil.computerbild.de
(Page impressions 200,000* per month)
■ mobil.abendblatt.de
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| Axel Springer AG
(Page Views 473,837* per month; Visits 120,709* per month)
Axel Springer AG | 13
THE SUCCESS STORY OF THE BRAND BILD
In 1952 publisher Axel Springer invented
an innovative style of coverage, which was
completely novel at that time: to communicate information in a simple style understandable by everyone.
BILD is an absorbing mix of information and
gossip. People stories as well as fairy tales.
Lots of soul, but always with a glimmer of
education, graced with charity, patriotism or
tolerance.
Entertaining information is presented in the
form of short texts and in pictures focussing
on only one aim: to serve the reader.
All the magazines have several features in
common. They are:
■
This idea succeeded and the BILD newspaper is now Europe’s biggest daily newspaper with more than 3 million sold copies
and over 10 million readers every day.
■
■
■
■
■
■
■
■
Up to date
Inexpensive
Good value for money
Easy to understand
Comprehensive
Full of service and practical advice
Entertaining
Close to the reader
“Advocate” of the reader
Step by step Axel Springer brought the formula for success to the magazine market:
■ Launched in 1956: BILD am SONNTAG
■ Launched in 1996: COMPUTER BILD
Germany’s largest Sunday newspaper, every Sunday,
paid circulation 1.550m copies
Europe’s largest computer magazine, bi-weekly,
paid circulation 637,620 copies
■ Launched in 1983: BILD DER FRAU
■ Launched in 1996: AUTOBILD.DE
Germany’s largest women’s magazine, weekly,
paid circulation 989,384 copies
Germanys largest car content website,
page impressions 88m
■ Launched in 1983: BILDWOCHE
■ Launched in 1999: COMPUTER BILD SPIELE
TV listing weekly, paid circulation 171,079 copies
■ Launched 1986: AUTO BILD
The world’s largest car magazine, weekly,
paid circulation 618,738 copies
■ Launched 1988: SPORT BILD
Europe’s largest sports magazine, weekly,
paid circulation 454,551 copies
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| Axel Springer AG
Europe’s largest computer games magazine, monthly, paid circulation 262,908 copies
■ Launched in 2001: BILD.de
Germany’s leading general interest website,
page impressions 1,986m
■ Launched in 2003: AUDIO VIDEO FOTO BILD
Europe’s largest consumer electronics magazine, monthly,
paid circulation 172,978 copies
Source of all circulation data: IVW 2010/I & II
Axel Springer AG | 15
INTERNATIONAL ACTIVITIES
Axel Springer AG is one of Europe’s leading multimedia companies with an integrated
offering of print, online and Web-TV products. With over 230 newspapers and magazines,
more than 80 online offerings as well as its holdings in television and radio, Axel Springer
is active in 36 countries, whereas there are the following subsidiaries:
Axel Springer Switzerland
Axel Springer Spain
The Swiss subsidiary is market leader
in the business press, leads the consumer press with the BEOBACHTER
and runs four successful titles in television program guides. Furthermore,
Axel Springer Schweiz operates a
purely digital mainstay under the
umbrella of the Amiado Group.
The Spanish Axel Springer subsidiary
is market leader in the computer, computer game and automobile magazines segment with 12 titles. AUTO
BILD España is the best-selling
automobile magazine in Spain. Furthermore, additional line extensions of
the AUTO BILD group are successfully
established in their segments.
Axel Springer France
The French subsidiary publishes a
weekly television program guide as
well as successful food, women’s
and health magazines. In addition
Axel Springer, in a joint venture with
Mondadori France, publishes successful and market-leading car magazines
such as AUTO PLUS and AUTO
JOURNAL or SPORT AUTO.
Axel Springer Russia
Russia Axel Springer publishes established business magazines such as
FORBES, the Russian edition of
COMPUTER BILD and the celebrity
news magazine OK!. Since November
2009 GEO, GALA Biografia, GEO
Traveller and GEOLENOK, as well as
various online offerings, complete the
portfolio of Axel Springer Russia.
Ringier Axel Springer
Media AG (Eastern
Europe – Poland, Czech
Republic, Serbia, Slovakia,
Hungary)
Axel Springer and the Swiss Ringier
AG have formed the the Zurich based
joint venture Ringier Axel Springer
Media AG to bundle their international
activities in Eastern Europe.
Axel Springer has contributed its business in Poland, the Czech Republic
and Hungary, while Ringier has
contributed its business in Serbia,
Slovakia and the Czech Republic. As a
result, Ringier Axel Springer Media AG
can further extend its strong position
substantially in these growth markets,
with more than 100 print titles and
more than 70 online offerings.
Axel Springer AG | 17
CAR MAGAZINES
AUTO BILD LICENSED EDITIONS
The successful concept of AUTO BILD has also been proven in 36 other countries making
AUTO BILD the largest car magazine in the world. It sells more than 7 million copies each
month in 36 countries, and describes the whole world of cars – professionally, based on facts
and with lots of reading fun.
Italy 1986
France 1988
United Kingdom 1988
Netherlands 1990
Turkey 1992
Greece 1993/2007
Poland 1995
Croatia 1995
Portugal 2000
Bulgaria 2002
Indonesia 2003
Austria 1998
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| Axel Springer AG
CAR MAGAZINES
Czech Republic 1991
Switzerland 1997
Ukraine 2003
Macedonia 2003
Estonia 2004
Finland 2004
Slovakia 2004
Latvia 2004
Thailand 2004
Hungary 2004
Lithuania 2005
Spain 2005
Azerbaijan 2005
Serbia and
Montenegro 2006
Denmark 2006
Slovenia 2007
Georgia 2008
Mexico 2008
India 2008
Romania 2008
China (online only) 2008
Belarus 2009
CAR MAGAZINES Axel Springer AG | 21
AUTO BILD The World’s No. 1 Car Magazine
EDITORIAL AND CONCEPT
AUTO BILD is THE car news weekly, encouraging and promoting enthusiasm for cars among
readers while covering the real-life problems, issues and concerns they encounter. With its
well-defined editorial structure and its comprehensible journalistic style, AUTO BILD is the
clear market leader in Germany as well as in most other countries.
The success of AUTO BILD – be it print or online – is
based upon its unique concept. Thus, AUTO BILD has
become a worldwide symbol of editorial quality and the
world’s leading car magazine group. The concept can
be described with the following core criteria as successproven editorial assets:
KEY FACTS
■ Weekly
■ Launch 1986
■ Copy price 1.40 EUR
■ Paid circulation 549,982 (IVW 2010/II)
■ Readers 2.72m (MA 2010/I)
■ Readership in Germany 91% male, 50% younger than 40 years
EDITORIAL PILLARS
INDEPENDENCE
STRONG READER INTERACTION
■ Editorial distance from industries
■ Easy-to-understand tone
■ Clear separation of editorials from ■ Letters to the editor with individual ads
responses and advice
■ Explicit cooperations
■ Readers events
■ Integrity of editors
− “Golden Steering Wheel”
AUTO BILD is irreproachable and reliable.
− “Germany’s best car driver”
AUTO BILD is down-to-earth, selfcritical and the reader’s advocate.
UNRIVALED TOPICALITY
■ Unrivaled scoops
COLORFUL REPORTS
NEW AND USED CAR TESTS and the
■ First reports of new models
■ Automotive topics beside cars
most important their competence, objec-
■ International and local news
■ Graphics always with people
tivity and credibility.
■ Weekly frequency
■ Colorful contents
REPORTS, SERIES & EVENTS with the
AUTO BILD is the first to let the reader
know.
AUTO BILD is more than just steel.
focus to describe, reveal and entertain.
SERVICE, advice and help on daily life,
based on the motto: “love your readers
and take all their problems seriously”.
STRONG SERVICE SECTION
UNIQUE COMPETENCE
■ Useful tips on daily-life issues such ■ First tests of new models
■ Wide range of tests
■ Own-measured data and
LATEST NEWS and up-to-date information about cars, manufacturers, accesso-
objective evaluations
as insurance, finance, garage and travel information
AUTO BILD is the reader’s counselor
in the complex automotive world.
AUTO BILD is most critical and detailed.
ries, VIPs, events ...
ONLINE
www.autobild.de
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| Axel Springer AG
CAR MAGAZINES
CAR MAGAZINES Axel Springer AG | 23
AUTO BILD TEST
AUTO BILD has established standards for
the term “test”: own-measured data and
revisable evaluations that readers can rely
on.
“Golden Steering Wheel” is a leading
European car award. It is given jointly by
AUTO BILD and BILD am SONNTAG every
year. Millions of readers and a highly qualified jury of race drivers, technicians, motor
journalists and celebrities decide the award
winners.
AUTO BILD cultivates strong interaction
with its readers. This has established AUTO
BILD as a reliable advocate of car drivers.
Events such as “Germany’s best car
driver” let the readers be part of the magazine.
Golden Steering Wheel Test Drive
Condition test
Break test
Acceleration test
AUTO BILD Nissan 4x4 Challenge
AUTO BILD International Test Day
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| Axel Springer AG
CAR MAGAZINES
Comparison test
AUTO BILD KLASSIK Oldtimer Rallye
CAR MAGAZINES Axel Springer AG | 25
AUTO BILD ONLINE - autobild.de
AUTO BILD ONLINE INTERNATIONAL
It is Axel Springer’s car portal and the leading provider of editorial content on motor vehicles
on the internet. From test reports and purchasing advice to prototypes, reports, features,
120,000 pictures galleries and service tools, autobild.de pools the brand environments of the
entire AUTO BILD-Group.
The successful concept and digital experience of AUTO BILD ONLINE has also been proven
in many other countries, where there are published online licenses.
International AUTO BILD WEBSITES include for example:
autobild.tv is the moving image portal from Europe’s biggest car magazine. Here you can
watch more than 1,000 videos all about the latest auto tests, background reports and service
features.
KEY FACTS
■ Launch 1996
■ Page impressions 87m per month
(IVW 2010/II)
■ Visits 5m per month
(IVW 2010/II)
■ Unique visitors 2m per month
(AGOF 2010/I)
REGULAR FEATURES
■ Editorial – tests, reports, channels of AUTO BILD´s line extensions, the cars of tomorrow
France
www.autoplus.fr
United Kingdom
www.autoexpress.co.uk
Netherlands
www.autoweek.nl
Poland
www.auto-swiat.pl
China
www.autobild.com.cn
Spain
www.autobild.es
Lithuania
www.autobild.lt
Indonesia
www.autobildindonesia.com
■ Service – car encyclopedia, repairs, maintenance, insurance, children’s seats, tires, law, etc.
■ Used car market – with dealer in-
formation, comparisons, finance calculations, etc.
■ My AUTO BILD – personalized issues
■ autobild.tv – it is an online archive with 26
| Axel Springer AG
CAR MAGAZINES
at least 1,000 videos containing tests, spy shots, events, weekly news maga-
zines, latest news, tips and hints on
how to do repairs by yourself
CAR MAGAZINES Axel Springer AG | 27
AUTO BILD ALLRAD
EDITORIAL AND CONCEPT
AUTO BILD publishes a wide range of line extensions, which follow the same editorial concept as AUTO BILD: easy to understand, high test competence, service, close to the reader,
etc.
Outstanding technology together with lifestyle are the
success factors of this high-gloss magazine. The magazine offers all news about trends and inspiration from
the 4x4-world and gives a feeling of security, visual appearance and driving pleasure for 4x4 fans on the street
and in open country.
AUTO BILD ALLRAD is the 4x4 magazine market leader in Germany. It is based on the competence of one of the most experienced off-road editorial teams and it covers the whole
world of 4x4 daily life on the road and in open country. It gives detailed tests, driving reports,
presentation of accessories, practical advice and off-road entertainment.
KEY FACTS
■ Monthly
■ Launch 2002
■ Copy price 3.50 EUR
UP-TO-DATE INFORMATION
CLOSE TO THE READER
■ Best 4x4 cars at a glance
■ Useful tips on daily-life issues
■ First reports of new models
■ Advice and consumer information
■ International and local news
■ Automotive topics besides cars
■ Detailed test tables
■ Colorful reports
■ Outlook on new releases
■ Paid circulation 68,135 (IVW 2010/II)
■ Readers 0.25m (MA 2010/I)
AUTO BILD ALLRAD LICENSED EDITIONS
REGULAR FEATURES
■ Road reports
■ Tests
■ Comparisons
■ New model presentation
■ Reports
■ Trends
■ Readers’ letters
■ Expert tips
■ Classified ads
Lithuania 2006
Ukraine 2007
Spain 2007
Serbia and
Montenegro 2008
Bulgaria 2008
Poland 2008
■ Reader interaction – “4x4 challenge” readers’ contest
ONLINE
www.autobild.de/allrad
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| Axel Springer AG
CAR MAGAZINES
Czech Republic 2008
CAR MAGAZINES Axel Springer AG | 29
AUTO BILD SPORTSCARS
EDITORIAL AND CONCEPT
The successful concept of AUTO BILD has born further line extensions such as this very well
established high-performance motoring magazine. It is known for its high competence – here
in the segments of high-level tuning, supplies, accessories and stress tests for novelties
around the world. It shows the most beautiful and fastest aspects of automobiles, the strongest models, fascinating high-performance cars, special small-series models, reports and
service for those who love the extraordinary.
AUTO BILD SPORTSCARS stands for fascination,
power and exceptional dreams. The monthly published
magazine for lifestyle and sportive road racers aims to
address people interested in motor sports. This racy
magazine offers exciting reports and the latest news
from the tuning industry.
KEY FACTS
■ Monthly
■ Launch 2001
■ Copy price 3.30 EUR
■ Paid circulation 68,002 (IVW 2010/I)
■ Readers 0.25m (MA 2010/I)
REGULAR FEATURES
■ Road reports
■ Tests
■ Comparisons
MAXIMAL INFORMATION
HIGH ENTERTAINING FACTOR
■ First reports of new models
■ Detailed tests
■ Latest news all around sportscars
■ Equipment presentations
■ Practical, hands-on advice about
■ Overview of the fastest cars around the car
the world
■ Evaluations which help to FUTURE: PRECIOUS AND FAST
form opinions
■ Passion for speed and
fancy models
■ Outlook on new releases
■ New model presentations
■ Reports
■ Specials and trends
■ Readers’ letters
■ Expert tips
■ Classified ads
AUTO BILD SPORTSCARS LICENSED EDITIONS
■ Listing of tuning companies
■ Reader interaction – “Tuning days”
ONLINE
www.autobild.de/sportscars
Czech Republic 2008
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| Axel Springer AG
CAR MAGAZINES
Spain 2009
Poland 2010
CAR MAGAZINES Axel Springer AG | 31
AUTO BILD KLASSIK
EDITORIAL AND CONCEPT
The magazine for young-timers and old-timers. The young magazine for old cars, or the lobby
for the hobby! AUTO BILD KLASSIK begins where others stop: with models that are more
than 15 years old. Cars that have shown character in the course of their life. AUTO BILD
KLASSIK is classic AUTO BILD: with reports and features, tests, engineering and technology,
as well as an extensive guide on subjects such as restoration / repair, sourcing of spare parts,
upkeep and maintenance, registration, insurance, clubs and literature.
The reader gets the latest news about central themes
from the old-timer and young-timer scene as well as
useful tips for automotive engineering and restoration.
This magazine addresses people who pursue their passion this sophisticated and sumptuous but very enjoyable hobby.
KEY FACTS
■ Bi-monthly
■ Launch 2007
■ Copy price 3.90 EUR
■ Paid circulation 116,996 (IVW 2010/II)
REGULAR FEATURES
■ News
■ Reports
■ Tests
■ Comparisons
■ Readers’ letters
GIVING ADVICE
■ Tips for rare cars and accessories
■ Maintenance, car care & restoration
■ Road capability, running costs
■ Useful recommendations as well as technical data
COLORFUL REPORTS
■ Stories about historical car models
■ Detection of previous owners
■ Overview of important rallye dates
■ Colorful reports with a personal touch
■ Expert tips
■ Classified ads
ONLINE
www.autobild.de/klassik
AUTO BILD KLASSIK LICENSED EDITIONS
Spain 2009
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| Axel Springer AG
CAR MAGAZINES
CAR MAGAZINES Axel Springer AG | 33
AUTO TEST
AUTO BILD MOTORSPORT
This is the monthly purchase advisory from AUTO BILD, the car journal and car catalog that
shows the best way to a new car. It offers orientation within the car market, market monitoring in cooperation with Schwacke as an independent institution that evaluates about 2,700
models and J.D. Power and its Customer Service Index (CSI-study). The magazine presents
new models with efficiency.
AUTO BILD MOTORSPORT is Europe’s largest motorsport magazine and is published as a
supplement in AUTO BILD. It covers the whole world of motorsports, including general and
public motorsports (Breitensport), gives the latest news and information on Formula 1 and
Rallye as well as extensive background reports.
KEY FACTS
KEY FACTS
■ Monthly
■ Weekly
■ Re-launch 2003
■ Launch 2001
■ Copy price 2.20 EUR
■ Supplement in AUTO BILD
■ Paid circulation 212,811 (IVW 2010/II)
■ Paid circulation 307,490
■ Readers 0.43m (MA 2010/I)
REGULAR FEATURES
REGULAR FEATURES
■ Five sections:
■ Latest news on motorsports
− Purchase advisor
■ Background reports
− New car tests
■ Drivers reports
− Practical guide
■ Test and technics
− Used car tests
− Guidebook for car purchase
■ Classified ads incl. listing of tuning companies
(IVW 2010/II)
ONLINE
www.autobild.de/motorsport
■ Technical glossary
SPECIAL YEARLY EDITIONS
■ Yearbook
■ 4x4 extra
■ Convertibles
■ Vans
■ Catalog
ONLINE
www.autobild.de/autotest
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| Axel Springer AG
CAR MAGAZINES
CAR MAGAZINES Axel Springer AG | 35
EXPERIENCES OF OUR LICENSE PARTNERS
“Finnish readers are very interested in
“AUTO BILD Indonesia fills in a gap in
brand-new sports cars. AUTO BILD
our magazine market. Beside the glossy
Suomi satisfies our readers’ expectations
car-magazines which inform about un-
with the latest releases which put it in the
affordable dream cars, AUTO BILD pro-
best possible position to take the Finnish
vides a balanced mixture of entertainment
market by storm.”
and tips and tricks for the average car
Jarmo Markannen
driver and their daily life.”
Editor in Chief AUTO BILD Suomi
Hendra Noor Saleh
(Finland)
Editor in Chief AUTO BILD Indonesia
“Along with the latest news on the car
“Even though the Spanish car magazine
market, AUTO BILD Bulgaria offers an
market was pretty settled and crowded al-
evaluation of second-hand cars. Valuable
ready this unique concept could convince
information helps the Bulgarian reader to
the Spanish readers and AUTO BILD
make the best buy on the huge used car
España became the most sold car maga-
market of our country.”
zine right from the first issue.”
Alexander Hranov
Javier de la Calzada
Editor in Chief AUTO BILD Bulgaria
Editor in Chief AUTO BILD España
36
| Axel Springer AG
CAR MAGAZINES
CAR MAGAZINES Axel Springer AG | 37
COMPUTER AND HOME ENTERTAINMENT
MAGAZINES
COMPUTER BILD LICENSED EDITIONS
COMPUTER BILD TEST COMPETENCE
COMPUTER BILD is Europe’s largest computer magazine, selling more than 2 million copies
each month in seven countries.
The computer market is opaque. Every day there are new
computers, printers and accessories. Consumers daily ask
themselves: “Which product is the best? Which one shouldn’t be
bought at all?” COMPUTER BILD tests them and lets the reader
know what to purchase. Between 2000 and 2007 COMPUTER
BILD tested approx. 1,400 products on average per year. These
tests are very extensive and expensive and they are well known
to be the hardest tests within the entire PC magazine segment.
Poland 1998
Poland 1998
Spain 1998
Italy 2004
Russia 2005
Bulgaria 2006
Poland 1999
Lithuania 2007
Spain 2005
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| Axel Springer AG
COMPUTER AND HOME ENTERTAINMENT MAGAZINES
Lithuania 2004
Lithuania 2005
Italy 2006
COMPUTER AND HOME ENTERTAINMENT MAGAZINES Axel Springer AG | 41
COMPUTER BILD Europe’s Largest Computer Magazine
EDITORIAL AND CONCEPT
Provides up-to-date information and background knowledge on computers, telecommunications, home electronics and online services. The tests and their results are the core competences of the magazine; objectivity and credibility are its basis. Its easy-to-understand
approach, well-structured and clear magazine concept and high entertainment value make
COMPUTER BILD attractive to beginners, advanced and professional users, and therefore so
successful.
To give a summary of the concept, it is best to use the
successful campaign slogan “COMPUTER BILD helps.”
Because of its bi-weekly frequency, it is up-to-date and
so offers an additional winning margin against its competitors. The concept considers the convergence of
computer techniques, entertainment electronics and telecommunications and is based on:
KEY FACTS
■ Bi-weekly
■ Launch 1996
■ Copy price
without CD / DVD 1.50 EUR
with CD 2.70 EUR
with DVD 3.70 EUR
(always three editions)
BEST VALUE FOR MONEY
CLEAR STRUCTURE
■ Title with lowest price in the
■ Fixed sections within every issue
segment
■ Maximal cost-benefit
EASY TO UNDERSTAND
■ Added value via CD / DVD
■ Simple language
software and movie
■ Paid circulation 637,630 (IVW 2010/II)
■ Readers 3.83m (MA 2010/I)
COMPLEX TEST METHODS
■ Readers mostly male in their 30s
■ No other PC magazine offers as EDITORIAL PILLARS
TESTS – On hardware and software
many technical details within the product tests
■ Transparent tests; also publication SERVICE
■ Useful definitions of technical terms
■ Objectivity through industry
■ Step-by-step instructions
■ Expert opinions
LATEST NEWS – On hardware, software,
internet, games, consumer electronics,
telecommunications, events, etc.
of test methods and evaluation
criteria, to be comprehensible to readers
accepted tester
■ Explanation of technical terms
■ Step-by-step instructions / expla-
nation of all single work flow steps
BUYER’S GUIDE
■ Orientation – reliable basis for purchase decision
■ List of the best: cheapest prices of all tested products that are available
READER INTERACTION
■ Yearly readers’ election of the best products such as the
“Golden Computer”
SPECIALISED BOOKS
About 12 user guide books per year
ONLINE
42
| Axel Springer AG
COMPUTER AND HOME ENTERTAINMENT MAGAZINES
www.computerbild.de
COMPUTER AND HOME ENTERTAINMENT MAGAZINES Axel Springer AG | 43
COMPUTER BILD SPIELE Europe’s Largest Computer Games Magazine
AUDIO VIDEO FOTO BILD Europe’s Largest Consumer Electronics Magazine
This magazine is the undisputed market leader in the German PC and video games magazine market and is trusted by the ever-widening circle of fans of PC and console games who
are seeking the latest information on new products in the games market. Because of its high
quality produced by the largest gaming editorial team in Europe, its most in-depth tests, best
entertainment and lowest copy price, COMPUTER BILD SPIELE has enjoyed great success.
This is the consumer-oriented magazine covering the world of digital photography and consumer home electronics, giving important product information. Like our other magazines,
it stands for high use value and test competence. AUDIO VIDEO FOTO BILD addresses its
readers in a comprehensive and understandable way, and so it is the top reference in the
market of audio, video and digital photo magazines in Germany.
KEY FACTS
KEY FACTS
■ Monthly
■ Monthly
■ Launch 1999
■ Launch 2003
■ Copy price
■ Copy price
with DVD 2.99 EUR
with 2 DVDs 4.99 EUR
(always two editions)
without CD / DVD 2.50 EUR
with movie DVD 3.90 EUR
(always two editions)
■ Paid circulation 262,908 (IVW 2010/II)
■ Paid circulation 172,978 (IVW 2010/II)
■ Readers 2.00m (MA 2010/I)
■ Readers 0.51m (MA 2010/I),
■ mostly male in their 30s
EDITORIAL PILLARS
TESTS – Exhaustive tests on games and
hardware are the core competences, with
objective test criteria, ranked results and
a price-value ratio
NEWS – Up-to-date information on hardware, software, internet, games, events,
etc.
SERVICE – Comprehensible and competent reports, purchasing advice, reader
interaction, useful explanation of technical
terms, gaming tricks, cheats and walkthroughs, etc.
EDITORIAL PILLARS
TESTS – NEWS – SERVICE on hardware and new products for all areas of
digital photography and consumer home
electronics: Audio, DVD, Movies, Music,
Video, Photo
DVD – Full-feature movie with each issue
ONLINE
www.audiovideofotobild.de
DVD – full game versions in each issue
ONLINE
www.computerbildspiele.de
44
| Axel Springer AG
COMPUTER AND HOME ENTERTAINMENT MAGAZINES
COMPUTER AND HOME ENTERTAINMENT MAGAZINES Axel Springer AG | 45
COMPUTER BILD ONLINE - computerbild.de
EXPERIENCES OF OUR COMPUTER BILD LICENSE PARTNERS
One click – three market leaders: computerbild.de is the joint portal of the COMPUTER BILD
Group – including COMPUTER BILD, COMPUTER BILD SPIELE and AUDIO VIDEO FOTO
BILD. The online editorial office works closely with the three print editorial offices. computerbild.de is the internet platform for information on all topics concerning computers, games,
audio, video and photography.
“With the slogan “It is popular in Germany, it is
successful in Russia” on the cover page,
COMPUTER BILD Russia today is one of the
KEY FACTS
leaders among IT-oriented magazines in Russia.
■ Visits 18m (IVW 2010/II)
for home users of computers. We are moving further
■ Page impressions 125m
to become the No 1 magazine in Russia”.
(IVW 2010/II)
■ Unique visitors 7m
(AGOF Internet Facts 2010/I)
It has strongly occupied a niche in magazines
Еlena Мakarova
Editor in Chief COMPUTER BILD Russia
REGULAR FEATURES
■ News and videos about products and technologies
■ Purchase advice
■ Product & price search and
price comparison
■ Hints and tricks
■ Unbiased reviews
■ Virus-free software downloads
■ Tools and applications
■ User polls, ratings and discussions
■ Infotainment
46
| Axel Springer AG
COMPUTER AND HOME ENTERTAINMENT MAGAZINES
“The outstanding fact is that the tests are really neutral
and independent. No other computer magazine tests
harder. And this is what our readers want.
COMPUTER BILD does not just give dry technical
details, but offers a lot of entertaining reports”.
Wieslaw Malecki
Editor in Chief KOMPUTER SWIAT Poland
COMPUTER AND HOME ENTERTAINMENT MAGAZINES Axel Springer AG | 47
CONTACT
Axel Springer AG
International Licensing
Axel-Springer-Str. 65
10888 Berlin
Germany
Email: licensing@axelspringer.de
Phone: +49 (0)30 – 2 59 17 96 11
Fax: +49 (0)30 – 2 59 17 96 10
www.axelspringer.com
www.axelspringer-licensing.com
Updated September 2010
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| Axel Springer AG