BILD - Media Impact

Transcription

BILD - Media Impact

Rate Card No. 70
Valid as of 1/1/2016
Rate Card 2016
1 The BILD Brand Group
9 Economy Rate
15 BILD DIGITAL: Stationary, Mobile and Apps
2 Title Portrait
10 Special Advertising Forms
16 BILD Social Media
3 Publisher Information
11 Placement Charges and Geographic Split
17 BILD.de Regional and BZ.de
4 Scales of Discount
12 Inserts
18 Crossmedia Concepts of the BILD Group
5 Basic Rates for GERMANY-TOTAL
6 Outside Formats and Special Placements
13 Ad and Printing Material Deadlines,
Cancellation Deadlines
20 Technical Specifications
7 1/2 Page and 1/1 Page
14 BILD DIGITAL
8 Millimetre Rates and 1.000 Format
19 Creative Services
21 Contact at the National Marketer
Media Impact
1. The BILD Brand Group
1
Whether print or digital: BILD is the undisputed No. 1!
The BILD Group has a total reach of 38,15 million1 readers (net)*. Including BILD, BILD am SONNTAG, BILD.de, BILD.de MOBIL and the BILD apps, this make it
Germany's highest-reach media brand1 – a reach that promotes your company. The BILD Group allows your campaign to have an impact!
* The total reach of 38,15 million corresponds to a reach of 55,1%.1
More than half of the German-speaking population age 14 years and older has contact with the BILD brand at least once per month.
¹Source: b4p 2015 I, crossmedia brand reach (basis: brand per month).
BILD is the No. 1 among retail newsstand publications in the print category. BILD am SONNTAG is the No. 1 in the segment of current periodicals and magazines. BILD-Digital is the No. 1 of journalistic content
offer (digital facts) and the apps are also No. 1 among journalistic paid content offers.
Rate Card No. 70 · Valid as of 1/1/2016
BILD · BILD.de · B.Z.
BILD1
BILD am SONNTAG1
Germany’s biggest daily newspaper.
10,35 million readers per edition
Germany’s biggest Sunday newspaper.
■■ 6,76 million men
3,59 million women
■■ 7,40 million readers (14-59 years)
■■ 6,99 million readers (14-69 years)
2,90 million women
The perfect BILD headline ensures
that Germany opens the BILD every
day – and has done so for more than
60 years.
Already on Sunday, BILD am SONNTAG
presents the topics that Germany talks about
during the week.
BILD Tablet-Apps 3
Germany's successful news app launches
its new generation.
60,29 million page impressions
2,62 million visits
■■ 68% are men
32% are women
BILD.de MOBIL 2
BILD.de 2
BILD.de is the leading multimedia medium for all
of Germany – at any time and anywhere.
16,39 million users per month
7,05 million women
■■ 11,14 million users (20-49 years)
1
2
3
A major German news portal.
More up-to-date than print and
faster than online..
2,85 million women
■■ 3,67 million users
(20-39 years)
■■ 50% of users are 20-39 years
BILD Smartphone-Apps 2
Premium app with exclusive news
0,49 million app users
0,16 million women
■■ 0,25 million users (20-39 years)
Source: Print reach of BILD DEUTSCHLAND TOTAL, BILD am SONNTAG, ma 2015 Pressemedien II; population: 69,24 million by circulation and reach IVW.
Source: Reach according to AGOF digital facts 2015-06, based on 10+ years; time period of individual month; structural data based on 14+ years, average month.
Source: Reach IVW August 2015; structure: b4p 2015-I; population: German-speaking population age 14+; 69,24 million (n = 30.177).
2. Title Portrait
Ich
habe
bei BILD
100 000 €
gewonnen
Heute gibt es 200000 Euro!
Gestern, 22.24 Uhr, ARD: Sänger
Andreas Kümmert (ganz rechts)
sagt zu Barbara Schöneberger,
dass er die Wahl nicht annimmt.
Ganz links: Die neue Gewinnerin
Ann Sophie
50010
6. März 2015 0,70 ¤
SIEGER WILL NICHT FÜR
DEUTSCHLAND SINGEN
www.bild.de
Das gab es noch nie
in der Geschichte
des Eurovision Song
Dänemark 7,50 DKK
Puff-Boss muss 8,3 Mio. für
Sozial-Versicherung nachzahlen
Düsseldorf – Hartes Urteil
gegen Bert Wollersheim (63,
Foto)! Das Düsseldorfer Sozialgericht entschied,
dass der Rotlicht-König
8,3 Millionen Euro für die
Sozialversicherung seiner Prostituierten nachzahlen muss (Az.: S 5 R
Contest (ESC): Sänger Andreas Kümmert
(28) gewann den deut-
schen Vorentscheid –
und lehnte ab. Er wollte beim Finale vor
120 Mio. Zuschauern
nicht für Deutschland
singen. Seite 5
ARD, 20.15 Uhr
Diese Dame nimmt
Abschied. Von
ihrem Lieblingsmaler – und von
ihrem Leben.
Noch einmal wollte sie Rembrandts
„Selbstbildnis mit
zwei Kreisen“ sehen. Das Selbstporträt hing in seinem Atelier, als
der Maler 1669
starb. Ärzte und
Museumshelfer
erfüllten der
bettlägerigen
Frau, die an der
Nervenkrankheit
ALS litt, ihren
letzten Willen.
Zwei Wochen nach
dem Besuch im
Amsterdamer
Rijksmuseum starb
sie im Alter von
78 Jahren.
Bundestag beschließt
Mietpreisbremse
Berlin – Nach monatelanger
Diskussion beschloss der Bundestag
die Einführung der umstrittenen Mietpreisbremse. Stimmt der Bundesrat
am 27. März zu, kann die Reform
zum 1. Juni in Kraft treten. Das Gesetz sieht u. a. vor, dass die Miete
bei Neuverträgen max. 10 % über
ortsüblichem Niveau liegen darf. Außerdem muss künftig derjenige den
Makler bezahlen, der ihn beauftragt.
Unterstützung!
Ihre doppelte
Jetzt NEU: nicorette®
Kombi-Therapie
Lindert akutes
Rauchverlangen
in nur 60 Sek.1,2
!
FußballUltras!
Sie sehen sich außerhalb
des Gesetzes, erlauben
Drogen-Konsum und befürworten ausdrücklich
Gewalt gegen die Polizei.
BILD enthüllt den brutalen
Kodex einer Schalker Ultra-Gruppe – SPORT.
NACHRICHTEN
US-Botschafter attackiert
Seoul – Aus Protest gegen ein Militärmanöver stach ein Aktivist
(55) während einer Diskussionsrunde in Seoul
(Südkorea) US-Botschafter Mark Lippert (42) mit
einem Messer ins Gesicht. Lippert musste notoperiert werden, der
Attentäter wurde festgenommen.
8,3 Mrd. Euro für ARD/ZDF
Hamburg – Die öffentlich-rechtlichen Sender
nahmen 2014 insgesamt
8,32 Milliarden Euro ein,
teilte die ARD mit – 643
Mio. Euro mehr als im
Jahr zuvor. Grund: mehr
erfasste Schwarzseher.
Neues Blutbad in Nigeria
Abuja – Islamisten
der Terrorgruppe Boko
Leserbriefe Seite 6
Haram stürmten das Dorf
Njaba im Norden Nigeria, richteten ein Blutbad
an. Es gab laut Webseite
„Sahara Reporters” über
60 Tote, darunter auch
Kinder und Jugendliche.
Dax über 11 500 Punkte
Frankfurt/M. – Der
Aktienindex Dax stieg
um 1 % auf 11 504,01
Punkte. Euro: 1,1069
Dollar (– 0,49 %). Feinunze
Gold: 1202,00 Dollar
(+ 0,2 %).
Gewinnquoten
1. Rang: 6 190 269,30 Euro,
2. Rang: 1 417 675,10,
3. Rang: 13 515,20,
4. Rang: 5267,70,
5. Rang: 207,50,
6. Rang: 54,80,
7. Rang: 22,30,
8. Rang: 12,60,
9. Rang: 5,00 (o.G.)
Verlierer
sst ...
Psss
Pflaster
www.nicorette.de
1 Hansson
A et al. Effects of nicotine mouth spray on urges to smoke, a randomised
clinical trial. BMJOpen 2012; 2:e001618. 2 Mit 2 x 1 mg/Sprühstoß.
Nicorette® TX Pflaster 10 mg/15 mg/25 mg. Wirkstoff: Nicotin. Anwendungsgebiet: Behandlung der Tabakabhängigkeit durch Linderung der Entzugssymptome. Dadurch Unterstützung der Raucherentwöhnung.
Nicorette® Spray 1 mg/Sprühstoß. Wirkstoff: Nicotin. Anwendungsgebiet: Behandlung der Tabakabhängigkeit
bei Erwachsenen durch Linderung der Nicotinentzugssymptome, einschließlich des Rauchverlangens,
beim Versuch das Rauchen aufzugeben. Die komplette Einstellung des Rauchens sollte das endgültige Ziel sein.
Warnhinweis: Enthält Ethanol (Alkohol). Johnson & Johnson GmbH, 41470 Neuss.
2
LETZTER WILLE
REMBRANDT
120/14 ER). Laut Gericht lag
eine abhängige Beschäftigung vor. Wollersheim hatte
argumentiert, die Frauen seien selbstständige Unternehmerinnen
gewesen, er habe nur
Zimmer zur Verfügung
gestellt.
hr
ins Frühja
Rauchfrei
!
SIE JETZT
STARTEN
1
Sie entspannt buchen, einchecken und abheben und dabei noch die sichersten Plätze ergattern – Seite 8
Foto: ROEL FOPPEN
T V-T I P P
„Vier kriegen ein
Kind“ KOMÖDIE
ALA
der
So fliegen Sie am besten!
b GEPÄCK
b CHECK-IN
b UPGRADE
b SICHERHEIT
Im Schnitt reist jeder Deutsche einmal im Jahr mit dem Flugzeug. Wie
Gewinner
17 Grad am Wochenende
Warnung
vor
Sonnenbrand
Hamburg – „Sonnenschutz ist empfehlenswert!“
Vor dem ersten Frühlingswochenende warnen
Experten vor März-Sonnenbrand! Sonnenbrand?
Anfang März? Ja, sagen
die Forscher vom Ham-
burger Institut für Wetterund Klimakommunikation:
b Unsere „Winterhaut” ist
noch besonders UV-empfindlich und verfügt nur
über wenig Eigenschutz.
b Der Schutzschirm der
Atmosphäre vor UVStrahlen ist im Frühjahr
noch vergleichsweise
schwach.
Laut Vorhersagen beschert Hoch „Katrin“
am Wochenende weiten Teilen Deutschlands
Sonnenschein und Temperaturen von bis zu
17 Grad.
Es ist eine Investition in unsere Zukunft:
SAP-Gründer
Dietmar Hopp
(74) überzeugte den reichsten
Mann der Welt,
MicrosoftGründer Bill
Gates (59), mit
45 Mio. Euro
bei seiner Biotechnik-Firma
Curevac einzusteigen. Zugleich investiert
Gates mehr
als 1,8 Milliarden Euro in die
Entwicklung
neuer Impfstoffe, berichtet
„Bilanz“. BILD
meint: Super!
„
SUPER FRISCH.
SUPER PREIS.
Die mögliche
US-Präsidentschafts-Kandidatin Hillary Clinton
(67) gerät unter
Druck. Grund:
die ausschließliche Nutzung eines privaten EMail-Kontos als
Außenministerin. Jetzt will
sie die Mails öffentlich machen.
Kritiker sagen,
sie habe durch
die Benutzung
des privaten,
weniger gesicherten Kontos
gegen Gesetze verstoßen.
BILD meint:
Das gibt Ärger!
Kalenderspruch
Wissen lässt sich büffeln,
Begreifen braucht Zeit
“
It’s really big every day
BILD is Europe's big daily newspaper and clearly
informs almost 10,35 million readers2 together with
the B.Z., which is published in Berlin.
1.99
PREIS
RM
kg
Gültig bis Samstag, 7.3.2015
UNABHÄNGIG · ÜBERPARTEILICH
Endlich schwanger! Das Glück für
das lesbische Pärchen Steff (Friederike Kempter) und
Neele (Christina Hecke) könnte perfekt
sein. Doch die Ärzte
haben bei der künstlichen Befruchtung
die Samenspende
verwechselt.
Blaue
Tafeltrauben
Südafrika, Sorte:
Dan Ben Hannah,
Lavellée, Kl. I
KW 10/Fr
4198063200706
55/10
Inland
Foto: MARCUS PRELL
●●
AN A
Freitag,
Knackig frisch
auf den Tisch.
TV-Eklat
bei ESC- brutalen
Die
Show Regeln
Wie auch Sie gewinnen können – S. 6
Foto: JONAS RATERMANN
ab 6.3.
Fr
PENNY Markt GmbH, Domstraße 20, 50668 Köln. penny.de
Astrid
Kauck
NUR
FREITAG +
SAMSTAG
FRISCHE-
T YPISCH ALDI!
What is it about BILD that everyone loves?
There is a concept behind the success of BILD. This
concept consists of five principles:
Information
BILD moves people. BILD causes reactions and
discussions. Concise and provocative. BILD is part
of the required daily reading for decision-makers from
politics, business, entertainment and sports. Fantastic
for your advertising: An appearance that reaches
everyone can achieve anything.
Personalisation
BILD connects concepts and minds. Makes facts
comprehensible. BILD works with personalities – and
has its own unmistakable character. BILD has the
profile that benefits brands.
FRISCHE-ANGEBOTE
AUF SEITE 3
Friedrich Dürrenmatt,
Schweizer Schriftsteller (1921–1990)
Entertainment
Sometimes funny, sometimes serious – but always
original! Because there's no excuse for boredom in
journalism. This originality makes BILD unique as an
advertising messenger: You won't be overlooked by
anyone if you entertain everyone!
Visualisation
A picture says more than a thousand words. This is
why the look of BILD is also unique. If you want to
quickly and clearly inform your readers, the news must
be made visible. BILD shows exclusive photos that no
other medium has. With the impact of the big image.
This is where you can show off your brand!
Orientation
BILD gets to the heart of complex correlations – as
extensively as necessary and as clearly as possible.
BILD is the medium for what matters. For example,
your advertising message!
The booking unit of GERMANY-TOTAL1 at a glance:
■■ Consists of the BILD and B.Z. titles
■■ 10,35 million readers2
■■ 2.219.739 copies sold (Mon.-Sat., IVW 2015/2)
■■ BILD is available everywhere with 25 regional
editions
■■ Direct, unmistakable style and competent
coverage
■■ Unique reader proximity
Make it big – with a placement in GERMANYTOTAL11!
The booking unit consists of the BILD and B.Z. titles.
B.Z. can also be booked individually.
Source: ma2015 Presse II.
3. Publisher Information
Publisher and Regional Marketer
National Marketer
BILD: Axel Springer SE
B.Z.: B.Z. Ullstein GmbH
Media Impact GmbH & Co. KG
Axel-Springer-Straße 65
10888 Berlin
Address
BILD Anzeigen
10888 Berlin
Frequency
Daily (Mon.-Sat.)
Guaranteed Sold Circulation
1.950.000 copies (Mon.-Sat.)
(GERMANY-TOTAL) (According to clause
10 of our General Terms and Conditions
Bank Account
Deutsche Bank AG, Berlin
IBAN DE73 1007 0000 0083 4747 00
BIC DEUTDEBB
Current Data and Services
www.media-impact.de
www.die-zeitungen.de
ZIS-Number
102541 (GERMANY-TOTAL)
Contact BILD Ads
Tel.: +49 (0) 30 25 91 - 76 709
Fax: +49 (0) 30 25 91 - 79 022
Email: anzeigen@bild.de
(not for print data)
Internet
www.bild.de
Email Order Management
zeitungen@media-impact.de
Terms of Payment
Payments are due immediately on receipt of invoice
net cash. Clients who make prepayments or authorize
direct bank debits will qualify for a 1 % discount,
provided that previous invoices are not overdue and
this form of discount has not been explicitly excluded.
No discount will be granted for adjustments of
discounts.
Terms and Conditions
The execution of advertising orders is done in
accordance with our General Terms and Conditions
for Newspapers, the additional Terms and Conditions of the respective title and the General Terms
and Conditions for Advertising Orders in Online
Media.
You can find our complete General Terms and
Conditions at: www.media-impact.de/agb
4. Scales of Discount
Scales of Discount for BILD Nielsen/Regional Editions and B.Z.
Frequency Scale/
Campaign Period: 12 Months
6 times
12 times
24 times
52 times
5%
10 %
15 %
20 %
Quantity Scale/Campaign Period: 12 Months
For Millimetre Sales of at least
3.000 mm
5%
5.000 mm
10 %
10.000 mm
15 %
20.000 mm
20 %
Mini-Contracts for BILD-Nielsen/Regional editions and B.Z.
Frequency Scale/
Campaign Period: 3 Months
2 times
4 times
8 times
16 times
5%
10 %
15 %
20 %
Quantity Scale/Campaign Period: 3 Months
For Millimetre Sales of at least
1.000 mm
5%
1.500 mm
10 %
3.000 mm
15 %
6.000 mm
20 %
Each edition is discounted separately. For contracts on sub-editions, ads
millimetres of the next bigger edition(s) - in so far as the campaign periods
correspond – can be included.
Each edition is discounted separately. For contracts on sub-editions, ads/
millimetres of the next bigger edition(s) – in so far as the campaign periods
correspond – can be included.
Minimum size for discount eligibility of the editions: 20 mm.
Minimum size for discount eligibility of the editions: 20 mm.
In case of ad orders, eligibility for discounts for all booking units requires that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year following the publication of the
respective ad. In the case of contracts, the discount for ads placed during the insertion time period must be claimed in writing and submitted to the publisher within 3 months after the end of the insertion
time period.
5. Basic Rates for GERMANY-TOTAL1
1/1 Page
€ 495.000,00
1/2 Page
€ 311.000,00
1.000 Format
€ 139.500,00
Mm-Rate
€ 153,70
2/1 Panorama ad
€ 1.068.500,00
Strip ad (8 columns, 175 mm high)
€ 208.300,00
Corner ad XXL (5 columns, 325 mm high)
€ 241.800,00
Strip of page height (2 columns, 528 mm high)
€ 157.100,00
Strip of page height (3 columns, 528 mm high)
€ 235.700,00
GERMANY-TOTAL1 1
1/1 page
1/2 page
1.000 format
mm rate2
2/1 Panorama ad
8 columns/175 mm (page width)
Corner ad XXL
2 columns/528 (page height)
3 columns/528 (page height)
BILD Nordic Format
8 columns, 376 x 528 mm
8 columns, 376 x 264 mm/4 columns, 187 x 528 mm
minimum size, 20 mm
Normal Rate Gross
495.000,00
311.000,00
139.500,00
153,70
1.068.500,00
208.300,00
241.800,00
157.100,00
235.700,00
The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually.
A minimum format of 1400 total mm applies to ads of 5 or more columns.
Ads appearing in partial editions that are published in tabloid format are subject to scaling, if necessary. See technical specifications for details.
All rates in Euro plus VAT.
1
2
6. Outside Formats and Special Placements
Front page head
Front page footer left/right
Front page footer XXL
Front page text-passage ad
Strip under Guide
Strip under TV
Strip on first Sports page
Back page head/footer
Back page VIP strip
Love Is...
NEW OUTER FORMATS ON THE BILD COVER
NEW !
Be right in the front! New possibilities on the BILD cover: What moves Germany today appears on the cover of BILD.
The BILD cover is up-to-date, highly relevant and always an eyecatcher!
Cover header left
€ 91.600,00
Cover header XXL
€ 145.000,00
Is the cover header always sold out exactly when it would best fit
into your campaign? A second ad can now be placed there on the
left and allows us to create planning certainty for you!!
If you have a lot to say and really want to reach everyone: Use the new maximum area for your message on the header of the cover.
This is ideal for the kick-off of your campaign – or as the crowning conclusion!
Note: Both of the new formats run 4 times per month.
GERMANY-TOTAL1
Front page head right
Front page head left2
Front page head XXL2
Front page footer right large
Front page footer left/right small
Front page footer XXL left
Back page head
Back page head small
Back page footer left/right
Back page footer left/right small
VIP strip back page
Love Is
Strip under TV, 50 mm high
Strip under TV, 100 mm high
Strip under Guide, 50 mm high
Strip under Guide, 100 mm high
Strip on first Sports page
BILD Nordic Format
2 columns 92 x 250 mm
115 x 164 mm
1 column, 45 x 50 mm
Normal Rate Gross
91.600,00
91.600,00
145.000,00
29.500,00
93.700,00
70.700,00
46.300,00
129.600,00
69.700,00
45.600,00
61.200,00
40.100,00
150.400,00
9.500,00
59.200,00
118.400,00
73.400,00
132.300,00
226.600,00
The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually.
Only available 1x per week.
Ads appearing in partial editions that are published in tabloid format are subject to scaling if necessary. See technical specifications for details.
1
2
7. 1/2 Page and 1/1 Page1
Booking Unit
GERMANY-TOTAL2
GERMANY-WEST-TOTAL2
NIELSEN I
NIELSEN I-North
BILD HAMBURG
NIELSEN I-South
BILD HANOVER
NIELSEN I-West
BILD BREMEN
NORTH RHINE-WESTPHALIA
BILD RUHR AREA
BILD RUHR-EAST
BILD RUHR-WEST
BILD DUSSELDORF
BILD COLOGNE
BILD AACHEN
BILD MUNSTERLAND
BILD WESTPHALIA
1/2 Page
(B/W–4c)
311.000,00
278.416,00
107.040,00
62.350,00
29.484,00
35.250,00
13.728,00
31.750,00
3.285,006
69.696,00
26.189,00
13.622,00
15.629,00
9.821,00
2.440,006
6.611,00
6.758,00
15.312,00
ECO5
(B/W–4c)
207.500,00
19.156,00
8.913,00
2.825,00
17.023,00
8.849,00
10.159,00
6.378,00
2.098,00
4.287,00
4.393,00
9.948,00
1/1 Page
(B/W–4c)
495.000,00
406.000,00
139.200,00
85.500,00
52.062,00
50.800,00
24.213,00
44.800,00
5.775,006
109.990,00
52.378,00
27.245,00
31.258,00
19.642,00
3.900,006
13.221,00
13.517,00
30.624,00
ECO5
(B/W–4c)
279.000,00
38.312,00
17.825,00
4.938,00
34.045,00
17.699,00
20.317,00
12.756,00
3.335,00
8.575,00
8.786,00
19.895,00
7. 1/2 Page and 1/1 Page1
Booking Unit
NIELSEN IIIa
BILD FRANKFURT
BILD MAINZ-WIESBADEN
BILD SAARLAND
BILD RHINE-NECKAR
NIELSEN IIIb
BILD STUTTGART
NIELSEN IV
BILD MUNICH4
BILD NUREMBERG
GERMANY-EAST-TOTAL2
BERLIN-BRANDENBURG-TOTAL2, 3
BILD BERLIN-BRANDENBURG3
B.Z.3
MECKLENBURG-WESTERN POMERANIA
SAXONY-ANHALT
BILD HALLE
BILD MAGDEBURG
THURINGIA
SAXONY
BILD LEIPZIG
BILD DRESDEN
BILD CHEMNITZ
1/2 Page
(B/W–4c)
94.960,00
18.311,00
8.490,00
2.100,006
10.349,00
51.910,00
15.629,00
57.340,00
2.590,006
10.623,00
75.006,00
21.721,00
11.785,00
9.936,00
12.280,00
14.678,00
8.659,00
6.019,00
6.864,00
19.425,00
9.757,00
3.522,006
6.146,00
ECO5
(B/W–4c)
11.912,00
5.512,00
1.806,00
6.716,00
10.159,00
2.227,00
6.906,00
7.667,00
5.983,00
5.618,00
3.928,00
4.456,00
6.336,00
3.029,00
3.992,00
1/1 Page
(B/W–4c)
126.600,00
36.622,00
16.980,00
3.200,006
20.698,00
68.500,00
31.258,00
77.000,00
3.990,006
21.247,00
133.762,00
43.432,00
23.570,00
19.862,00
21.600,00
27.606,00
15.568,00
12.038,00
13.728,00
34.584,00
17.694,00
4.598,006
12.292,00
ECO5
(B/W–4c)
23.823,00
11.025,00
2.736,00
13.432,00
20.317,00
3.411,00
13.812,00
15.333,00
11.955,00
11.236,00
7.857,00
8.913,00
12.672,00
3.931,00
7.983,00
1
Fixed format of the 1/1 page: Nordic format: 376 x 528 mm (W x H), tabloid format: 257 x 369 mm (W x H).
Or the fixed format at 1/2 page: Nordic format: landscape 376 x 264 mm (W x H) or portrait 187 x 528 mm (W x H); tabloid format: landscape 257 x 184 mm (W x H) or portrait 131 x 369 mm (W x H).
2
The booking unit consists of the BILD and B.Z titles; B.Z. can also be booked individually.
3
See Rate Card for BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z.
4
BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally.
5
Economy Rate for all colour layouts.
6
Heavily discounted fixed format rate that is not eligible for further commitment discount.
For discounts, see section 4.
Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details.
8. Millimetre Rates and 1.000 format1
Booking Unit
GERMANY-TOTAL2, 7
GERMANY-WEST-TOTAL2, 7
NIELSEN I7
NIELSEN I-North7
BILD HAMBURG
NIELSEN I-South7
BILD HANOVER
NIELSEN I-West7
BILD BREMEN
NORTH RHINE WESTPHALIA
BILD RUHR AREA
BILD RUHR-EAST
BILD RUHR-WEST
BILD DUSSELDORF
BILD COLOGNE
BILD AACHEN
BILD MUNSTERLAND
BILD WESTPHALIA
MM Rate
(B/W–4c)
153,70
138,14
50,78
29,58
13,96
16,73
6,50
15,07
3,02
33,00
12,40
6,45
7,40
4,65
3,13
3,13
3,20
7,25
1.000
(B/W–4c)
139.500,00
114.684,00
45.630,00
26.550,00
13.960,00
15.090,00
6.500,00
13.510,00
1.845,006
33.000,00
12.400,00
6.450,00
7.400,00
4.650,00
1.265,006
3.130,00
3.200,00
7.250,00
ECO5
(B/W–4c)
83.500,00
9.070,00
4.220,00
1.596,00
8.060,00
4.190,00
4.810,00
3.020,00
1.094,00
2.030,00
2.080,00
4.710,00
8. Millimetre Rates and 1.000 format1
Booking Unit
NIELSEN IIIa7
BILD FRANKFURT
BILD MAINZ-WIESBADEN
BILD SAARLAND
BILD RHINE-NECKAR
NIELSEN IIIb7
BILD STUTTGART
NIELSEN IV7
BILD MUNICH4
BILD NUREMBERG
GERMANY-EAST-TOTAL2, 3, 7
BERLIN-BRANDENBURG-TOTAL2, 3
BILD BERLIN-BRANDENBURG3
B.Z.3
MECKLENBURG-WESTERN POMERANIA7
SAXONY-ANHALT7
BILD HALLE
BILD MAGDEBURG
THURINGIA
SAXONY7
BILD LEIPZIG
BILD DRESDEN
BILD CHEMNITZ
MM Rate
(B/W–4c)
45,05
8,67
4,02
3,50
4,90
24,62
7,40
27,20
5,47
5,03
41,64
16,38
5,58
10,80
5,83
6,95
4,10
2,85
3,25
10,56
4,62
3,03
2,91
1.000
(B/W–4c)
40.550,00
8.670,00
4.020,00
1.300,006
4.900,00
22.600,00
7.400,00
24.680,00
1.710,006
5.030,00
38.584,00
16.344,00
5.580,00
10.764,00
5.280,00
6.050,00
3.200,00
2.850,00
3.250,00
7.730,00
3.250,00
1.570,006
2.910,00
ECO5
(B/W–4c)
5.640,00
2.610,00
1.125,00
3.180,00
4.810,00
1.479,00
3.270,00
3.630,00
6.573,00
2.660,00
1.860,00
2.110,00
3.000,00
1.358,00
1.890,00
Fixed format: 1.000: 187 x 250 mm (W x H).
Booking unit consists of the BILD and B.Z titles. B.Z. can also be booked individually.
See Rate Card BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z.
4
BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally.
5
Economy Rate identical for all colour layouts
6
Heavily discounted fixed format rate that is not eligible for further commitment discount.
7
This applies to the millimeter rate: A minimum format of 1400 total mm applies to ads of 5 or more columns. Minimum size for all bold printed issues: 20 mm. For regional editions, see regional supplementary
sheets.
For discounts, see section 4.
1
2
3
9. Economy Rate
Simply affordable: We will also reward your flexibility in 2016 with the
popular Economy Rate.
NEW: Now also available with the corner ad XXL! No matter whether you
choose the 1.000 format, corner ad XXL, 1/2 page or 1/1 page: In the
Economy Rate, you book one calendar week and we decide on the exact
publication date.
Savings
Profit from an enormous price advantage of up to 43%!
Booking Units and Rates
1/1 page, 1/2 page, corner ad XXL and 1.000 format: See sections 7 and 8.
Outside page formats: only GERMANY-TOTAL. See below for rates.
Deadline for Ads and Print Material, Cancellation Deadline
GERMANY-TOTAL:
Monday before the respective calendar week
BILD Regional Editions:
Friday, 11 a.m. before the respective calendar week
Right to Move
You book the calendar week, and we decide the exact publication day between
Monday and Saturday.
You can exclude any day within the booked calendar week when booking, which
increases your planning security.
Mon.
Tues.
Wed.
Thurs
Fri.
Sat.
Sun.
GERMANY-TOTAL1
BILD Nordic Format
1/1 page
1/2 page
1.000 format
NEW: corner ad XXL
Front page head right
Front page footer right large
Front page footer left/right small
Front page footer XXL left
Back page head
Back page head small
Back page footer left/right
Back page footer left/right small
VIP strip back page
115 x 164 mm
Conditions::
No reservations, no waiting list
■■ No changing motifs, no split
■■ More than 2 ads per week upon request
■■ Ads in the Economy Rate are subject to agency commissions, but cannot
be applied to other discounts and are not eligible for contracts and further
discounts
■■
Normal Rate Gross
Economy Rate
Savings Economy Rate
495.000,00
311.000,00
139.500,00
241.800,00
91.600,00
29.500,00
93.700,00
70.700,00
46.300,00
129.600,00
69.700,00
45.600,00
61.200,00
40.100,00
150.400,00
279.000,00
207.500,00
83.500,00
143.500,00
60.000,00
19.500,00
65.000,00
50.000,00
33.500,00
90.500,00
48.500,00
32.500,00
42.500,00
28.500,00
90.500,00
43,6%
33,3%
40,1%
40,7%
34,5%
33,9%
30,6%
29,3%
27,6%
30,2%
30,4%
28,7%
30,6%
28,9%
39,8%
Handling for the Economy Rate
■■ Right to move: within one calendar week (Mon.- Sat.),
one weekday can be excluded when booking
1
The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually..
Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details.
10. Special Advertising Forms
Special advertising forms in BILD are exciting, attention-grabbing and surprising time and again.
They stimulate the senses and motivate readers to become intensely involved with your advertising message. Here is a small selection.
Super-Panorama
A unique presentation platform emerges with the special
advertising form of the Super-Panorama. You will
immediately stand out with your advertising and attain
new design opportunities for a very special customer
appeal. Present yourself on a total of 8 pages in the
Nordic format (4 front and 4 back pages). The SuperPanorama is available in both the national and regional
editions.
Interaction Ad
With the help of a very innovative hybrid printing process, your ad can be individually printed in every single
copy.
Enrich your basic motif with individual
number or letter codes,
■■ texts,
■■ graphics, symbols or logos,
■■ numerical keypads,
■■ barcodes
■■ QR codes
Examples for the printing in your ad:
You can find all of the rates and further information
on the Interaction Ad at www.media-impact.de
Non-binding application example
■■
24738`6
Many different print-related special forms of advertising can be realised in our regional editions, depending on the location.
Flying Page, Half Cover, Half Page, scented coating, luminous colours, transparent ads or coloured paper: Please contact us for customised offers
and implementation possibilities.
Flying Page
Your advertising stands out – and doesn't get lost – with the flying page!
Attention guaranteed! With the flying page, you can take advantage of an attractive advertising surface around the front and back page (the 1st book) of BILD!
Front Page
135 mm/2 columns
Inside Page
2x 1/2 page (page height)
Back Page
1/2 page (page height)
Half Cover
With the half cover, your ad jumps out – without falling out of the newspaper!
The half cover offers you an attractive advertising surface that is placed
prominently around the front page!
Half Cover
Front Page
135 mm/2 columns
Inside Page
Half Page
You will be discovered with the half page - and not skipped over! Use the
prominent advertising surface within BILD and attract plenty of attention with
your ad!
Half Page
Inside Section
Inside Section
11. Placement Charges and Geographic Split
Placement Charges
Binding commitments regarding placement are possible for the 1.000 format upwards.
Extra charges are applied to the gross rate once the purchase order has been submitted
and contain no commitment to appearing as the only advertiser on that particular page.
Only a limited number of placement commitments can be granted.
Extra placement charge: 10% of gross rate (eligible for discount and agency commissions).
Geographic Split – We Do It Best
Book nationally and advertise with regional reference: Use the options of a motif split in our
total of 39 regional and Nielsen booking units.
Technical costs:
2 – 3 motifs: € 3.000,00
4 – 7 motifs: € 5.000,00
> 7 motifs: € 7.000,00
Technical costs are eligible for agency commissions, but not discounts.
Status: 01/12/2014
12. Inserts
Insert weight per started
1.000 copies
All other
editions
BILD
HAMBURG
B.Z.
To 10 g
To 15 g
To 20 g
To 25 g
To 30 g
To 35 g
To 40 g
To 45 g
To 50 g
82,00
86,00
90,00
94,00
98,00
102,00
104,00
106,00
108,00
82,00
86,00
92,00
98,00
104,00
110,00
116,00
122,00
128,00
85,50
88,00
90,50
93,00
95,50
98,00
100,50
103,00
105,50
Heavier weights upon request. All rates in Euro plus VAT.
Format
Smallest format: 10,5 x 14,8 cm (postcard)
Largest format: 26,0 x 36,0 cm1
No commitments can be given on the exclusion of
competitive advertising and on appearing as the
only advertiser.
Larger formats can be inserted if they are folded
down to the highest format. All multiple page inserts
should be folded along on the longest side. Different
types of folding such as double-gate and zigzag
folding cannot be processed. If the brochure inserts
contain postcards, these should be glued to the
inside.
If you have questions:
BILD Beilagen (Inserts)
Tel.: +49 (0) 30 25 91 - 76 798
Fax: +49 (0) 30 25 91 - 76 802
Email: beiprodukte@media-impact.de
Booking and cancellation deadline for inserts:
6 business days before date of publication.
13. Ad and Printing Material Deadlines and Cancellation Deadlines
Ads
All colour layouts
Split ads
1
2
GERMANY-TOTAL,
GERMANY-WEST TOTAL,
GERMANY-EAST-TOTAL and Nielsen Editions
Ad/
Right of Cancellation
Printing Material Deadline
Before Publication
3 business days, 12 p.m
5 business days
5 business days, 12 p.m
5 business days
Regional Editions2
Ad/
Right of Cancellation
Printing Material Deadline
Before Publication
1 business day, 11 a.m.
4 business days
Monday edition: Friday, 2 p.m.
2 business days
4 business days
BILD CITY LARGEST DEVIATING FORMAT: 22,5 X 30,5 CM.
Different advertising and printing material deadlines for BERLIN-BRANDENBURG-TOTAL: See Rate Card BERLIN-BRANDENBURG-TOTAL.
14. BILD DIGITAL
BILD.de is the leading print-based general interest portal1 and stands for
passionate BILD journalism on the Internet. Around the clock and on all devices,
Germany's No.1 multimedia medium provides up-to-date information, sports
reports, lifestyle reports and news from the world of celebrities.
BILD is multiscreen and reaches users in every use situation, no matter
whether mobile or at the desktop, via tablet or on the smart TV: BILD is
always everywhere.
■■
■■
Innovative design and high level of usability
Modern video portal with daily videos and own formats
Specials
Use our diverse editorial environments and specials for your advertising
campaign:
■■ BUNDESLIGA in BILD: BUNDESLIGA in BILD stands for 24/7 football
coverage. Whether this involves exclusive Bundesliga highlight clips just after
the final whistle, interviews or background reports - BILD reaches the fans
anytime and anywhere.
■■ EURO 2016: Paris, Paris, we're going to Paris! BILD will be live on location,
capture emotions and report on all happenings around the EURO. On all
channels of the BILD Group!
■■ Moving image in BILD: The new video sponsoring in BILD provides a broad
spectrum of attractive products to address your target group on all screens.
From the highly attention-grabbing presenter clip to the integrative product
placement: We offer the full programme.
■■ Native advertising in BILD: The main focus is on the story – the brand
story! The brand story as a new and integrative advertising possibility marks
the start of a new product family at BILD. It tells a story in the look and feel of
BILD.de: always multiscreen.
Source according to reach: AGOF digital facts 2015-06, individual month.
1
15. BILD DIGITAL: Stationary, Mobile and Apps
BILD.de
BILD.de MOBIL
BILD.de is the leading multimedia medium for all of Germany – at any time and anywhere.
Target Group
BILD.de MOBIL is Germany’s biggest mobile news portal: more up-to-date
than print, faster than online and always just an arm's length away from the user.
Target Group
■■ 57 % are men
■■ 68 % of users are 20 to 49 years old
■■ 47 % have a high level of education (at least
58 % are men
54 % are between 20 and 39 years
49 % have at least university entrance exam
43 % have a household net income of
Ð 3.000,00 and more
■■ 73 % are employed
■■
■■
■■
■■
university entrance qualifications))
■■ 59 % have a net household income of
Ð 2.000,00 and more
Source: AGOF digital facts 2015-06,
structure based on 14+ years; average month
Source: AGOF digital facts 2015-06;
Basis mobile WNK 14+ years; average month
Key Figures (per month
Key Figures
■■ Unique users:
■■ Visits:
■■ Page Impressions:
■■ Visits:
16,39 Mio.
181.811.481
1.399.673.726
6,79 Mio.
112.898.819
480.398.342
Source: IVW August 2015; AGOF digital facts 2015-06,
Basis mobile WNK 14+ years, individual month
Source: AGOF digital facts 2015-06, based on 10+ years,
individual month; IVW August 2015
BILD Tablet-Apps
BILD Smartphone-Apps
BILD for the Tablet: Germany's successful news app launches its new generation!
BILD goes app! And how! You will only receive the most exclusive news directly on your smartphone and always have a head start on information with
the new BILD Premium App.
Users of the iPhone App and Android App
■■ 67 % are men
■■ 50 % are between 20 and 39 years
■■ 45 % have a high level of education (at least
university entrance exam)
■■ 35 % have a household net income of
3.000,00 and more
■■ 77 % are employed
Users of the BILD Tablet App
■■
■■
■■
■■
68 % are men
50 % are between 20 and 39 years
43 % have at least university entrance exam
76 % are employed
Source: b4p 2015 I, app users with tablet BILD.
Key Figures (per month)
■■ Visits:
2.629.384
60.229.334
Source: IVW August 2015; values apply to iPad
Source: AGOF digital facts 2015-06,
Basis mobile WNK 14+ years; average month
Key Figures (per month)
490.000
19.454.886
340.914.553
■■ Visits:
Source: IVW August 2015; AGOF digital facts 2015-06
Basis mobile WNK 14+ years, individual month
16. BILD Social Media
Whether Facebook, Twitter or YouTube –
you will reach BILD fans and their contacts in a new environment and a completely new use situation!
Facebook
More than 1.800.000 fans 2
Target group1
■■ 43 % are 14 to 29 years old
Twitter
More than 989.000 followers 2
Target group1
YouTube
Über 160.000 Subscriber 2
Target group1
Source: best for planning 2015-I, population: German-speaking population age 14+; 69,24 million (n = 30.177);;
Target group: Major BILD.de and FB/YouTube/Twitter users in %.
Status 01.10.2015; regarding YouTube channel BUNDESLIGA in BILD.
1
2
17. BILD.de Regional and BZ.de
BILD.de Regional: Advertise digitally – in your chosen region!
Use your opportunity to contact new target groups and expand your reach
in innovative channels. Chose from different topical and regional channels
on BILD.de and BILD.de MOBIL or let your advertising rotate. In addition,
you can opt for the delivery of your advertising in a region of your choice
– select according to German state, city or postal code (possible up to 5
digits!).
Regional Display
Advertising
Crossmedia Package
Car Combo
Multichannel Package
Regional channels
on BILD.de
Predictive Behavioural
Targeting
Online and
Mobile Advertorials
Special Publication Plus
Run of Portfolio &
Topic Combinations
You will benefit from the low level of overlapping for the BILD media, as well as
the attractiveness of three target groups.
Individual BILD.de specials for our regional clients
Our bestseller, the Regio Online Advertorial, offers you the possibility of also
giving your products a stage in the digital world. Furthermore, you benefit
from the many other regional specials and our discount promotions to
achieve optimal success for your advertising message. We would be glad
to assist you with your individual digital campaign.
*AGOF digital facts 2015-06.
**ma 2015 daily newspaper, Berlin and Brandenburg.
Source graphic: b4p 2015 I, Print: LpA (BILD Germany-Total), Online, Mobile: NpM (full booking),
Based on German-speaking population age 14+ (69,24 million)
BZ.de: Berlin’s newspaper on the Internet
When something happens in Berlin, this is the first place that you will hear about
it. With the new 24-Hour Live Ticker, you always have an eye on all of the city’s
current events. Use this platform for your advertising message and develop new
target groups for your business.
With BZ.de, you will reach 113.000* users every day in addition to your print ad
in the B.Z. with 393.000** readers.
You can also find our respective current rates at www.media-impact.de
18. Crossmedia Concepts of the BILD Group
Use the unique reach and high advertising pressure through a combination of various media genres and media brands. The crossmedia concepts of the BILD Group offer the right solution
for every campaign goal. Strengthen the trust of our readers in your product through the joint presentation with our strong media brands.
Volks-Produkt (People's Product): Exclusive new advertising formats and advertising media! Exclusive price advantage! Exclusivity for your product! Profit from a high degree of attention and reach, as well as from the positive image values with our cooperation, in which a mutually selected product is advertised exclusively as a Volks-Produkt. The use of prominent testimonials,
large-format ads with designed contents, attractive add-ons and innovative online, mobile formats and moving-image formats ill
ensure your success.
Put the qualities and functions of your products or topics into the spotlight and communicate them in the typical simplified and
compact BILD style. The attention-grabbing and high-reach advertising of the promotion products with testimonials and opinions by
consumers, glossaries and background information turns the promotion into a crossmedia communications concept for your sales.
AKTION
The Product Tip is a sales-oriented promotion product that puts the products from a large variety of fields in the focus of the communication. No matter whether this is a Digital Tip, a Car Tip or a Health Tip – there is a large diversity of possibilities. Due to the joint
presentation with BILD.de and the established Tip logo, the concept is distinguished by a strong recommendation character and high
level of credibility.
The Nielsen Tip is the first sales-oriented cooperation option in which the partial Nielsen placements of BILD, BamS, BILD.de and
BILD.de MOBIL are combined in order to reach your regional target group without wastage. Due to the crossmedia linkage of print
and online media, the Nielsen Tip achieves an exceptional reach with high advertising impact in selected regions of Germany.
SCHLAN
UT
GROSSER
DS
DE
Produkt
LESERTEST
präsentiert von
LOGO
We jointly distinguish especially family-friendly products and services as Family Products. Through eye-catching advertorials, ads
and advertising media, we stage your products crossmedially. The client and product benefit from the credibility and journalistic
competence of the joint presentation with BILD am SONNTAG.
In Germany’s big reader review, the BamS readers test your product or your service. In the form of a product sample, a voucher
or a test promotion, readers can try out a new or existing product directly at the PoS and become your large test community as
a result. They evaluate your product or service in the form of a questionnaire and make it possible for you to get firsthand market
research results in this way.
The brand concepts are designed in-house by the Creative Services Department.
19. Creative Services
Everything from one source…
Creative Services designs individual, convergent communication concepts with
the possibility of crossmedia implementation in the overall portfolio of Media
Impact (print, online, mobile, social media, tablet, TV, out-of-home).
Case Study: Volks-Rasierer (People’s Shaver) with Philips
The 360° Approach
Crossmedia implementation to maximise advertising impact
POSSIBLE COMMUNICATIONS COMPONENTS
■■
■■
■■
■■
■■
■■
■■
■■
■■
Campaign development, reinforcement and optimisation
Brand- and performance-optimised
Stationary and mobile advertorials, specials and brand stories
Use of the moving image channel
Presenting and sponsoring
Special forms of advertising
Creation of insert concepts
Crossmedia concepts with joint or individual presenter
Credible testimonials to support the campaign
BILD Page Dominant
Placements in BILD
Social Media
Integration into social media
channels
BILD Logo
Use of the BILD copresentation for your own
shop
Creative Services puts a great emphasis on individuality in the realisation of media
packages so that the client's communication goals can be optimally achieved.
Creative Services offers you full service from the communications idea to media
planning and project control to the creative implementation by a professional
team.
BILD.de Home
Attention-grabbing online
advertising media
Mobile & Tablet
The customer is also
reached directly while
on the road.
The 360° approach is an integrated communication solution that shines the
spotlight on your marketing objective. With the focus on this objective, we
will develop customised, client-specific creative concepts, take care of the
design and place your advertising in the respectively relevant media channels
– tailored to the message and the target group.
BILD.de
The product is presented in an online
special. The integration of moving
images or sound is possible
Point of Sale
Targeted advertising at
the POS activates buyers
Newsletter
Increase of range through
the newsletter service
20. Technical Specifications
Contact telephone:
+49 (0) 30 25 91 - 7 30 03
Fax
+49 (0) 30 25 91 - 7 29 77
NORDIC FORMAT
Type area
376 mm wide x 528 mm high
(4.224 total millimetres)
Number of columns
Ad and text passage:
8 columns per 45 mm
Column widths
1 column = 45 mm, 2 columns = 92 mm,
3 columns = 139 mm,
4 columns = 187 mm, 5 columns = 234 mm,
6 columns = 281 mm,
7 columns = 329 mm, 8 columns = 376 mm
Crossover
Max. 777 mm wide, 528 mm high,
(17 ad columns)
Fonts
Positive fonts from 6 point;
Negative fonts from 8,5 points, semibold, sans-serif
Line width
Positive lines at least 0,2 mm
Negative lines at least 0,3 mm
TABLOID FORMAT
Type area
257 mm wide x 369 mm high
(1.845 total millimetres)
Number of columns
Ad and text passage:
5 columns per 45 mm
Crossover
Max. 532 mm wide, 369 mm high
(11 ad columns)
Scaling for tabloid format
All ads on the outside pages, as well as ads in the inside
section that exceed a format of 5 columns in width and
286 mm in height, will be automatically scaled for the
partial edition in tabloid format. Separate print material can
be provided for the edition in tabloid format. Please contact
us for the format data.
For ads that are scaled in the tabloid format, we
recommend the following font sizes and line widths
in order to ensure optimal readability:
BILD MUNICH CITY
Type area: 288 mm wide x 422 mm high
Ads from national bookings and BILD MUNICH will be
scaled down proportionally in BILD MUNICH CITY.
GENERAL SPECIFICATIONS
Printing process
(Coldset) web-fed offset according to ISO 126473:2005
Dynamic range
Tonal gradations in print from 3% to 95%
Dot gain
50% tone of the lithograph gains approx. 26% in
newspaper offset printing.
QR Code
We recommend a minimum format of 25 x 25 mm and
resolution of 300 dpi to ensure the readability of QR
code illustrations in newspaper printing. The advertising
client is responsible for the content of the link.
Fonts
Positive fonts from 9 point;
Negative fonts from 12 points, semibold, sans-serif
Line width
Positive lines at least 0,3 mm
Negative lines at least 0,45 mm
Screen angle
cyan = 15°, magenta = 75°,
yellow = 0°, black = 135°
Colours
Euro scale ISO 2846-2
Please use additional colours as HKS-Z special colour.
As a rule, these are implemented in CMYK values according to the HKS-Z CMYK colour table, version 2006
(available upon request).
Registration mark tolerance:
≤ 0,3 mm (congestion > 0,3 mm)
ADVERTISEMENT DATA
Image resolution
200 dpi, for line of max. 1.270 dpi
For higher resolution picture components, the publisher
reserves the right to reduce the picture resolution to the
specified values. We will not assume any guarantee for
the correctness of the conversion.
File Format
PDF/X-1a:2001, PDF/X-3:2002, PDF/X-4:2008
In general, we do not use any open formats. When
creating the EPS file, the picture data (no DCS) must be
integrated.
The files must be set up in the original size of the ad;
please do not set up trim signs.
Colour Processing
Please use the ICC colour profile ISOnewspaper26v4.
icc. This takes into account the parameters of achromatic composition, max. colour application and dot gain in
newspaper printing. The profile can be downloaded at:
http://www.axelspringer.de/icc
Total colour applicationg
Max. 240 %
4c proof print
Client's proof supplied and adapted for newspaper printing in accordance with ISO 12647-3:2005 with FOGRA
Media Wedge CMYK v3.0a
DIGITAL DATA TRANSMISSION
PRINT QUALITY
In the case of different data structures, no guarantee
can be given for the print quality. Variations in colour
at the printing sites are caused by the process and do
not justify claims for compensation. No guarantee is
given for the accurate realisation of 4c ads by means
of ICC colour profiles. The dimensional stability of the
print paper is subject to slight variations due to the
processes used.
Additional options for the transfer of print material can
be found at http://transfer.axelspringer.de
Please see the corresponding Rate Card for technical specifications and contact information for
individual bookings of B.Z. at www.media-impact.de
You can access information on the structure and sending of the printing material at the Internet page http://
transfer.axelspringer.de and directly transmit the printing
material. We recommend an upload with registration.
Please contact us per email at zugangsdaten.upload@
axelspringer.de to receive a transmission account.
Please send data-storage medium (CD or DVD) and
proof to:
Axel Springer SE, AdMedia Pool
BILD- und WELT-Gruppe
Axel-Springer-Straße 65, 10888 Berlin
Please note that the publisher will flatten the included
transparencies in the case of PDF/X-4 file delivery.
21. Contact at the National Marketer Media Impact
INTERNATIONAL SALES
GERMANY
Region East
Felix Kemna
10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 25 74
Fax: +49 (0) 30 25 91 - 7 25 79
Email: felix.kemna@axelspringer.de
Region North
Stephanie Huth
Axel-Springer-Platz 1
20350 Hamburg
Tel.: +49 (0) 40 3 47 - 2 81 57
Fax: +49 (0) 40 3 47 - 2 81 60
Email: stephanie.huth@axelspringer.de
Region West
Ingo Kölbl
Neuer Zollhof 1
40221 Düsseldorf
Tel.: +49 (0) 2 11 15 92 68 14
Fax: +49 (0) 2 11 15 92 68 55
Email: ingo.koelbl@axelspringer.de
Region Central
Stefan Margies
Mittlerer Hasenpfad 25
60598 Frankfurt
Tel.: +49 (0) 69 96 23 85 22
Fax: +49 (0) 69 96 23 85 33
Email: stefan.margies@axelspringer.de
Region South
Christina Kuth
Theresienhöhe 26/1. Stock
80339 München
Tel.: +49 (0) 89 7 43 25 96 - 4 71
Fax: +49 (0) 89 7 43 25 96 - 4 80
Email: christina.kuth@axelspringer.de
Region South-West
Martin Baumgardt
Zeppelinstraße 116
73730 Esslingen
Tel.: +49 (0) 7 11 3 19 91 56
Fax: +49 (0) 7 11 3 19 91 30
Email: martin.baumgardt@axelspringer.de
If you are interested in regional advertising, please contact
the respective regional BILD marketing organisation.
Status: October 2015
Your local contacts are listed at
http://www.media-impact.de/bild-regional/Kontakte
International Sales
Philipp H. Mankowski
General Manager International Sales
10888 Berlin
Tel.: +49 (0) 30 25 91 7 25 72
Fax: +49 (0) 30 25 91 7 25 55
Email: philipp.mankowski@axelspringer.de
Benelux
Anita Rodwell
Mediawire International
Plein 1945, nr. 27
NL-1251 MA Laren
Tel.: +31 (0) 651 48 01 08
Fax: +31 (0) 355 33 59 85
Email: rodwell@mediawire.nl
Europa/AMEA
Fellin Wolter/Robert Langenbach
International Sales
10888 Berlin
Tel.: +49 (0) 30 25 91-7 25 63
Fax: +49 (0) 30 25 91-7 25 55
Email: fellin.wolter@axelspringer.de
robert.langenbach@axelspringer.de
France
Jean-Robert Mamin
Axel Springer Media France S.R.L. à
Associé Unique
93, Avenue Charles de Gaulle
F-92521 Neuilly-sur-Seine CEDEX
Tel.: +33 (0) 176 21 85 00
Fax: +33 (0) 176 21 85 01
Email: adsales.france@axelspringer.de
Great Britain/Ireland
Patricia Meier Woster
Axel Springer Media Impact GmbH & Co. KG
120 Charing Cross Road, 6th Floor
GB-London WC2H 0JR
Tel.: +44 (0) 20 78 36 43 13
Fax: +44 (0) 20 78 36 53 64
Email: uksales@axelspringer.co.uk
Italy
Cristiano Merlo
Axel Springer Media Italia S.r.l.
Via Leopardi N° 21
I-20123 Mailand
Tel.: +39 02 43 98 18 65
Fax: +39 02 43 40 04 25
Email: merlo@axelspringer.it
Japan
Yutaka Mogi
Tandem Inc.
Kyodo Bldg. 4F
7-15-5 Ginza, Chuo-ku
J-Tokyo 104-0061
Tel.: +81 3 35 41 41 66
Fax: +81 3 35 41 47 48
Email: y.mogi@tandem-inc.com
Austria/Switzerland
Alina Friede/Benedikt Faerber
International Sales
10888 Berlin
Tel.: +49 (0) 30 25 91 7 25 61
Fax: +49 (0) 30 25 91 7 25 55
Email: alina.friede@axelspringer.de
benedikt.faerber@axelspringer.de
Spain
Maria Navarro
Publicitas International S.A.
Calle Serrano 43/45, 2 planta izda.
E-28010 Madrid
Tel.: +34 (0) 91 323 79 11
Fax: +34 (0) 91 323 79 23
Email: maria.navarro@publicitas.com
USA/Latin America
Michael Monheim
Axel Springer Group Inc.
286 Madison Avenue, Suite 2001
USA-New York, NY 10017
Tel.: +1 (0) 21 29 72 17 20
Fax: +1 (0) 21 29 72 17 24
Email: adsales.usa@axelspringer.de

BILD - Media Impact

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