BILD. The Multimedia Brand for Germany.

Transcription

Rate Card No. 68
valid as of 1/1/2014
BILD. The Multimedia Brand
for Germany.
1 The BILD Brand Group
10 Millimetre Rates
18 BILD.de Regional and BZ.de
2
11 Economy Rate
19 BILD.de MOBILE
3 Publisher Information
12 Nielsen Offers
20 BILD Smartphone and Tablet Apps
4 Scales of Discount
13 Special Advertising Forms
21 Crossmedia Concepts of the BILD Group
5 Basic Rates for GERMANY-TOTAL
14 Placement Charges and Geographic Split
22 Creative Services
6 Outside Formats and Special Placements
15 Inserts
23 Technical Specifications
7 1/1 Page
24 Regional Contacts
8 1/2 Page
16 Ad and Printing Material Deadlines
and Cancellation Deadlines
9 1.000 Format
17 BILD.de
Title Portrait
25 Local Contacts
1. The BILD Brand Group
BILD am SONNTAG1
BILD
1
Germany’s biggest Sunday newspaper with
9,48 million readers. Already on Sunday,
BILD am SONNTAG presents the topics that
Germany talks about during the week.
BILD is the biggest daily newspaper in
Germany with a reach of 12,17 million
readers. The perfect BILD headline
ensures that Germany opens the BILD
every day – and has done so for more
than 60 years.
BILD.de2
BILD Bundesliga-Apps
The leading print-based general
interest portal. Stands for passionate
BILD journalism on the Internet.
Exklusive Highlight Videos
of the Bundesliga.
Stylebook.de
and Travelbook.de
1414
Stylebook.de is the fashion
magazine for stars, fashion and
beauty. Travelbook.de is
the innovative combination of travel magazine, digital travel guide
and service portal.
The photo community
of BILD.
BILD for the Tablet
BILD is the reach champion on all of the offered media channels and intensively used by every age group.3 Trust in the
concentrated brand power of the BILD Group since those
who reach everyone can achieve anything.
The extremely successful
news app. The latest news
in text, picture and video.
Around the clock.
BILD.de MOBIL2
BILD Apps
Germany’s biggest mobile news
portal. With the highest density of
headlines in Germany.
Exclusive news directly
on the smartphone.
Source: According to circulation and reach: IVW 2013/III, as well as Best for Planning 2013 I. • 2 Source: BILD.de AGOF internet facts 2013-09 (individual month), BILD.de MOBILE AGOF mobile facts
2013-II. • 3 Source: Best for Planning 2013 I, population 70,33 million, in relation to BILD GERMANY-TOTAL, BILD am SONNTAG, BILD.de (average month), app use (news app) BILD Total (features survey on use of the news app). Applies to the above-mentioned media channels, with the exception of Stylebook.de, Travelbook.de and 1414 Community.
1
Rate Card No. 68 · valid as of 1/1/2014
BILD · bild.de · b.z.
BILD1
BILD am SONNTAG1
12,17 million readers per edition
9,48 million readers per edition
■■ 7,71 million men
4,47 million women
■■ 8,74 million readers are
between 14 and 59 years
■■ 9,76 million readers own
a car: 80% of the readers
■■ 6,28 million readers are
interested in sports topics
3,19 million women
■■ 7,70 million readers are between
14 and 69 years
■■ 5,18 million are interested in
holiday and travel topics
■■ 5,17 million concentrate on
the sports contents
■■ 4,43 million have an affinity
for consumer electronics
■■ 3,39 million readers think that
topics in the area of building, renovating
and home improvement are important
BILD.de and Mobil2
13,46 million users per month
5,20 million women
■■ 9,78 million are between
14 and 49 years: 73%
of the users
■■ 9,76 million have a HNI of
€ 2.000 and more
■■ 7,08 million users are
interested in consumer
electronics, TV and HiFi
■■ 6,41 million users are interested in the topic of
computer and/or computer games
1
BILD App Use2
4,11 million app users
1,29 million women
■■ 3,52 million users are
between 14 and 49 years
■■ 3,14 million have a HNI of
€ 2.000 and more: 76% of the users
■■ 2,68 million users are interested
in sports topics
Source: Print reaches (readers per edition), best for Planning 2013 I, population of 70,33 million, BILD GERMANY-TOTAL and BILD am SONNTAG. (Interest in topics of newspapers and magazines very
high/high: consumer electronics and/or sports and/or travel and/or building, renovating, home improvement and handicrafts) • 2 Source: Online reaches (average month and features survey on use of
the app), best for planning 2013 I, population 70,33 million, BILD.de (average month) and app use for BILD Total. (Interest in topics in newspapers and magazines very high/high: sports, computer and/
or computer games. Interest in product information very high/high: consumer electronics, TV and HiFi.).
2. Title Portrait
The biggest newspaper every day
BILD is Europe‘s biggest daily newspaper and
informs almost 12,17 million readers2 together with
the B.Z., which is published in Berlin.
What is it about BILD that everyone loves?
There is a concept behind the success of BILD. This
concept consists of five principles:
Information
BILD moves people. BILD causes reactions and
discussions. Concise and provocative. BILD is part
of the required daily reading for decision-makers
from politics, business, entertainment and sports.
Fantastic for your advertising: An appearance that
reaches everyone can achieve anything.
Visualisation
A picture says more than a thousand words. This
is why the look of BILD is also unique. If you want
to quickly and clearly inform your readers, the news
must be made visible. BILD shows exclusive photos
that no other medium has. With the impact of the
big image. This is where you can show off your
brand!
Orientation
BILD gets to the heart of complex correlations – as
extensively as necessary and as clearly as possible.
BILD is the medium for what matters. For example,
your advertising message!
The booking unit of GERMANY-TOTAL1 at a glance:
Consists of the BILD and B.Z. titles
■■ 12,17 million readers2
■■ 2.650.548 copies sold (Mon.-Sat., IVW 2013/III)
■■ BILD is available everywhere with 26 regional
editions
■■ Direct, unmistakable style and competent
coverage
■■ Unique reader proximity
■■
Personalisation
BILD connects concepts and minds. Makes facts
comprehensible. BILD works with personalities –
and has its own unmistakable character. BILD has
the profile that benefits brands.
he booking unit consists of the BILD and B.Z. titles.
T
B.Z. can also be booked individually.
2 Source: Best for Planning 2013 I.
1 Rate Card No. 68 · valid as of 1/1/2014
Entertainment
Sometimes funny, sometimes serious – but always
original! Because there‘s no excuse for boredom in
journalism. This originality makes BILD unique as an
advertising messenger: You won‘t be overlooked by
anyone if you entertain everyone!
Make it big – with a placement in
GERMANY-TOTAL1!
3. Publisher Information
Publisher
BILD: Axel Springer SE
B.Z.: B.Z. Ullstein GmbH
Address
BILD Anzeigen (Ads)
Axel-Springer-Strasse 65
10888 Berlin
Telephone
+49 (0) 30 25 91 - 76 709
Fax
+49 (0) 30 25 91 - 76 718
Email
anzeigen@bild.de (not for print data)
Email Order Management
asmediaimpact.zeitungen@axelspringer.de
Bank Account
Deutsche Bank AG, Hamburg
Account No. 0702613, Bank Code 200 700 00
IBAN DE85 2007 0000 0070 2613 00
Frequency
Daily (Mon.-Sat.)
Guaranteed Sold Circulation
2.200.000 copies (Mon.-Sat.)
(GERMANY-TOTAL)
(According to clause 10 of our
General Terms and Conditions)
Current Data and Services
www.axelspringer-mediapilot.de
www.media-impact.de
www.die-zeitungen.de
ZIS Numbers
102541 (GERMANY-TOTAL)
Internet
www.bild.de
Terms of Payment
Payments are due immediately on receipt of invoice
net cash. Clients who make prepayments or authorize direct bank debits will qualify for a 2% discount,
provided that previous invoices are not overdue and
this form of discount has not been explicitly excluded. No discount will be granted for adjustments of
discounts.
Terms and Conditions
The execution of advertising orders is done in accordance with our General Terms and Conditions for
Newspapers, the additional Terms and Conditions
of the respective title and the General Terms and
Conditions for Advertising Orders in Online Media.
You can find our complete General Terms and
Conditions at:
www.media-impact.de/agb
WAP Portal
wap.bild.de
4. Scales of Discount
I. SCALES OF DISCOUNT FOR GERMANY-TOTAL, BILD HAMBURG, BILD BERLIN-BRANDENBURG AND B.Z.
INCREMENTAL SCALES OF DISCOUNT
The scales of discount refer solely to the volumes of the respective interval.
When an interval limit has been exceeded, the next-highest discount is only valid for volumes within the interval that has been reached. The next-highest discount is
not granted for the volumes of the previous intervals.
Illustration with the Example of BILD GERMANY
Frequency Scale
Euro Scale
22 %
20 %
18 %
18 %
14 %
16 %
10 %
14 %
1–5
6–11
6 %
12–17
Number of Ads
18–23
Ab 24
> 0
≤ 100.000
> 100.000
≤ 200.000
> 200.000
≤ 300.000
> 300.000
≤ 400.000
> 400.000
≤ 500.000
> 500.000
Gross Sales According to Valid Rate Card in E
% = Scale of discount for volumes within the respective interval
EXAMPLE OF INCREMENTAL DISCOUNT CALCULATION
Frequency Scale
For a booking of 15 ads at € 3.000,00 each (total of € 45.000,00), the discount is calculated as follows:
Ad Interval
1st to 5th ad
6th to 11th ad
12th to 17th ad
18th to 23rd ad
24th+ ad
Total
Number of Ads
Gross Ad Rate Total
5
6
4
0
0
15
15.000,00
18.000,00
12.000,00
–
–
45.000,00
Discount Rate for Ads
within the Interval
0 %
14 %
16 %
18 %
20 %
Discount
0,00
2.520,00
1.920,00
–
–
4.440,00
The discounting occurs according to the order of the publication dates.
All rates in Euro.
Euro Scale
For gross ad sales of € 450.000,00 the discount is calculated as follows:
Sales Interval
0,00 to ≤ 100.000,00
> 100.000,00 to ≤ 200.000,00
> 200.000,00 to ≤ 300.000,00
> 300.000,00 to ≤ 400.000,00
> 400.000,00 to ≤ 500.000,00
> 500.000,00
Total
Sales Share
100.000,00
100.000,00
100.000,00
100.000,00
50.000,00
0
450.000,00
Discount Rate for Sales
Volumes within the Interval
0 %
6 %
10 %
14 %
18 %
22 %
Discount
0,00
6.000,00
10.000,00
14.000,00
9.000,00
0,00
39.000,00
Ø-Discount
0,0 %
3,0 %
5,3 %
7,5 %
8,7 %
–
8,7 %
The discounting occurs according to the order of the publication dates.
All rates in Euro.
Average discount at the end of the respective interval. Values are rounded off to one digit after the period.
4. Scales of Discount
A Scales of Discount for GERMANY-TOTAL
Frequency Scale/Campaign
Period: 12 Months
Number of Ads
from/to
6–11 ads
12–17 ads
18–23 ads
24+ ads
Discount
14 %
16 %
18 %
20 %
B Scales of Discount for BILD HAMBURG
Euro Scale /Campaign Period: 12 Months
On Gross Sales according to
Valid Rate Card from/to
> 100.000,00 ≤ 200.000,00
> 200.000,00 ≤ 300.000,00
> 300.000,00 ≤ 400.000,00
> 400.000,00 ≤ 500.000,00
> 500.000,00
Discount Ø-Discount1
6 %
10 %
14 %
18 %
22 %
3,0 %
5,3 %
7,5 %
9,6 %
Period: 12 Months
Number of Ads
from/to
4–6 ads
7–11 ads
12–23 ads
24–51 ads
52+ ads
Discount
10 %
15 %
20 %
24 %
25 %
>10.000,00≤25.000,00
>25.000,00≤50.000,00
>50.000,00≤75.000,00
>75.000,00≤100.000,00
>100.000,00 ≤125.000,00
>125.000,00
6 %
10 %
14 %
18 %
22 %
22 %
3,0 %
5,3 %
7,5 %
9,6 %
Minimum size for discount eligibility: 20 mm.
D Scales of Discount for B.Z.2
C Scales of Discount for BILD BERLIN-BRANDENBURG2
Period: 12 Months
Number of Ads
from/to
3–5 ads
6–11 ads
12–23 ads
24–51 ads
52+ ads
Discount
10 %
15 %
19 %
21 %
22 %
>5.000,00≤15.000,00
>15.000,00 ≤25.000,00
>25.000,00 ≤50.000,00
>50.000,00 ≤75.000,00
>75.000,00
Minimum size for discount eligibility: 10 mm.
6 %
10 %
14 %
18 %
22 %
3,0 %
5,3 %
7,5 %
9,6 %
Period: 12 Months
Number of Ads
from/to
3–5 ads
6–11 ads
12–23 ads
24–51 ads
52+ ads
Discount
10 %
15 %
19 %
21 %
22 %
>10.000,00≤25.000,00
>25.000,00≤50.000,00
>50.000,00≤75.000,00
>75.000,00≤100.000,00
>100.000,00
6 %
10 %
14 %
18 %
22 %
3,0 %
5,3 %
7,5 %
9,6 %
Minimum size for discount eligibility for Mon.-Sat. = 10 mm, Sun. = 30 mm.
Average discount at the end of the respective interval. Values are rounded off to one digit after the period.
For BERLIN-BRANDENBURG-TOTAL, the respective prorated scales of discount for BILD BERLIN-BRANDENBURG (C) and the B.Z. (D) apply. Titles can also be booked individually.
All rates in Euro.
1 2 Rate Card No. 68 · valid as of 1/1/2014
II. AVERAGE SCALES OF DISCOUNT FOR BILD Nielsen/Regional Editions
EScales of Discount for BILD Nielsen/Regional Editions
(without BILD HAMBURG and BILD BERLIN-BRANDENBURG), as well
as BILD GERMANY-WEST-TOTAL and BILD GERMANY-EAST-TOTAL
Frequency Scale/
Campaign Period: 12 Months
6 times
12 times
24 times
52 times
5 %
10 %
15 %
20 %
Quantity Scale/Campaign Period: 12 Months
For Millimetre Sales of at least
3.000 mm
5 %
5.000 mm
10 %
10.000 mm
15 %
20.000 mm
20 %
F M
ini-contracts for BILD-Nielsen and regional editions (without BILD
HAMBURG, BILD BERLIN-BRANDENBURG) as well as GERMANY-WESTTOTAL and GERMANY-EAST-TOTAL. See section 12 for more details.
Frequency Scale/
Campaign Period: 3 Months
2 times
4 times
8 times
16 times
5 %
10 %
15 %
20 %
Quantity Scale/Campaign Period: 3 Months
1.000 mm
5 %
1.500 mm
10 %
3.000 mm
15 %
6.000 mm
20 %
Each edition is discounted separately. For contracts on sub-editions, ads
millimetres of the next bigger edition(s) - in so far as the campaign periods
correspond – can be included.
Each edition is discounted separately. For contracts on sub-editions, ads/
millimetres of the next bigger edition(s) – in so far as the campaign periods
correspond – can be included.
Minimum size for discount eligibility of the editions: 20 mm.
Minimum size for discount eligibility of the editions: 20 mm.
The mini-contracts are now also available for BILD-Nielsen
editions. See section 12 for more details and additional offers.
In case of ad orders, eligibility for discounts for all booking units (Scales of Discount A-F) requires that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year
following the publication of the respective ad. In the case of contracts, the discount for ads placed during the insertion time period must be claimed in writing and submitted to the publisher within 3
months after the end of the insertion time period.
5. Basic Rates for GERMANY-TOTAL1
1/1 page
€ 463.000,00
1/2 page
€ 291.000,00
1.000 Format
€ 130.500,00
mm rate
€ 143,50
2/1 Panorama ad
€ 1.006.000,00
Strip ad (8 col., 175 mm high)
€ 192.500,00
Corner ad (5 col., 325 mm high)
€ 227.000,00
Strip of page height (2 col., 528 mm high)
€ 146.500,00
Strip of page height (3 col., 528 mm high)
€ 218.500,00
germany-total1
1/1 page
1/2 page landscape
1.000 Format
mm rate
2/1 Panorama ad
8 col./175 mm (page width)
Corner 5 col./325 mm
2 col./528 mm (page height)
3 col./528 mm (page height)
BILD Nordic Format
8 col., 376 x 528 mm
8 col., 376 x 264 mm
4 col., 187 x 250 mm
minimum size 20 mm
17 col., 777 x 528 mm
8 col., 376 x 175 mm
5 col., 234 x 325 mm
2 col., 92 x 528 mm
3 col., 139 x 528 mm
Normal Rate Gross
463.000,00
291.000,00
130.500,00
143,50
1.006.000,00
192.500,00
227.000,00
146.500,00
218.500,00
1 The booking unit consists of the BILD and B.Z. titles. B.Z. can also be booked individually.
Ads appearing in partial editions that are published in tabloid format are subject to scaling, if necessary. See technical specifications for details.
All rates in Euro plus VAT.
6. Outside Formats and Special Placements
Front page head
Front page footer left/right
Front page footer XXL
Front page text-passage ad
Strip under Guide
Strip under TV
Strip on first Sports page
Back page head/footer
Back page VIP strip
Love Is
germany-total1
Front page head right
Front page footer right large
Front page footer left/right small
Front page footer XXL left
Back page head
Back page head small
Back page footer left/right
Back page footer left/right small
VIP strip
Love Is
Strip under TV, 50 mm high
Strip under TV, 100 mm high
Strip under Guide, 50 mm high
Strip under Guide, 100 mm high
Strip on first Sports page
BILD Nordic Format
2 col., 92 x 135 mm
2 col., 92 x 50 mm
115 x 164 mm
2 col., 92 x 135 mm
2 col., 92 x 100 mm
2 col., 92 x 250 mm
2 col., 92 x 135 mm
2 col., 92 x 100 mm
2 col., 92 x 135 mm
2 col., 92 x 100 mm
8 col., 376 x 100 mm
1 col., 45 x 50 mm
8 col., 376 x 50 mm
8 col., 376 x 100 mm
8 col., 376 x 50 mm
8 col., 376 x 100 mm
8 col., 376 x 175 mm
Normal Rate Gross
83.500,00
27.500,00
87.500,00
66.000,00
43.250,00
121.000,00
66.000,00
43.250,00
58.000,00
38.000,00
142.500,00
9.000,00
55.250,00
110.500,00
68.500,00
123.500,00
211.500,00
Ads appearing in partial editions that are published in tabloid format are subject to scaling if necessary. See technical specifications for details.
7. 1/1 Page
1
Circulation
Map
I to VII-2-3
I to V/VI
I
I-1
I-1-1
I-2
I-2-1
I-3
I-3-1
II
II-1
II-1-1
II-1-2
II-2
II-3
II-4
II-5
II-6
II-7
Booking Unit
germany-total2
GERMANY-WEST-TOTAL2
NIELSEN I
NIELSEN I-North
BILD HAMBURG
NIELSEN I-South
BILD HANOVER
NIELSEN I-West
BILD BREMEN (not eligible for contracts)
NORTH RHINE-WESTPHALIA
BILD RUHR AREA
BILD RUHR-EAST
BILD RUHR-WEST
BILD DUSSELDORF
BILD COLOGNE (not eligible for contracts)
BILD AACHEN
BILD MUNSTERLAND
BILD EAST WESTPHALIA
BILD SOUTH WESTPHALIA-BERGISCHES LAND
Mono
463.000,00
379.721,00
130.230,00
79.977,00
36.197,00
47.506,00
18.250,00
41.937,00
5.099,00
97.000,00
32.144,00
17.107,00
19.937,00
11.742,00
3.379,00
10.439,00
9.968,00
16.853,00
13.896,00
Colour Layouts
1 Additional Colour
463.000,00
379.721,00
130.230,00
79.977,00
48.374,00
47.506,00
22.500,00
41.937,00
5.099,00
97.000,00
40.500,00
21.900,00
24.900,00
15.400,00
3.379,00
12.334,00
11.300,00
19.900,00
15.500,00
2 Additional Colours/4c
463.000,00
379.721,00
130.230,00
79.977,00
48.374,00
47.506,00
22.500,00
41.937,00
5.099,00
97.000,00
40.500,00
21.900,00
24.900,00
15.860,00
3.379,00
12.334,00
11.300,00
19.900,00
15.500,00
Economy Rate5
(2 add. c/4c)
261.000,00
–
–
–
29.507,00
–
13.190,00
–
4.479,00
–
24.705,00
13.359,00
15.189,00
9.357,00
2.936,00
7.398,00
6.893,00
12.139,00
9.455,00
Circulation
Map
IIIa
IIIa-1
IIIa-1-1
IIIa-1-2
IIIa-1-3
IIIa-2
IIIb
IIIb-1
IV
IV-1
IV-2
V/VI bis VII-2-3
V
VI-1
VI-2
VI-2-1
VI-2-2
VII-1
VII-2
VII-2-1
VII-2-2
VII-2-3
Booking Unit
NIELSEN IIIa
BILD RHINE-MAIN
BILD FRANKFURT
BILD MAINZ-WIESBADEN
BILD SAARLAND (not eligible for contracts)
BILD RHINE-NECKAR
NIELSEN IIIb
BILD STUTTGART
NIELSEN IV
BILD MUNICH (not eligible for contracts)4
BILD NUREMBERG
DEUTSCHLAND-eaST-total2
BERLIN-BRANDENBURG-TOTAL2,3
BILD BERLIN-BRANDENBURG3
B.Z.3
MECKLENBURG-western pomerania
SAxony-ANHALT
BILD HALLE
BILD MAGDEBURG
BILD THURINGIA
SAXONY
BILD LEIPZIG
BILD DRESDEN (not eligible for contracts)
BILD CHEMNITZ
Mono
118.429,00
33.703,00
24.688,00
11.398,00
3.099,00
14.009,00
64.060,00
20.502,00
71.999,00
3.599,00
15.121,00
125.064,00
33.698,00
15.248,00
18.450,00
20.213,00
25.795,00
12.695,00
11.330,00
13.178,00
32.013,00
13.221,00
3.915,00
11.658,00
Colour Layouts
1 Additional Colour
118.429,00
39.545,00
28.658,00
13.601,00
3.099,00
15.207,00
64.060,00
24.218,00
71.999,00
3.599,00
19.415,00
125.064,00
37.162,00
18.712,00
18.450,00
20.213,00
25.795,00
12.695,00
11.330,00
13.178,00
32.013,00
14.556,00
3.915,00
11.658,00
118.429,00
39.545,00
28.658,00
14.438,00
3.099,00
16.084,00
64.060,00
24.218,00
71.999,00
3.599,00
19.415,00
125.064,00
40.750,00
22.300,00
18.450,00
20.213,00
25.795,00
14.465,00
11.330,00
13.178,00
32.013,00
16.440,00
3.915,00
11.658,00
Economy Rate5
(2 add. c/4c)
–
22.535,00
16.685,00
8.235,00
2.942,00
9.105,00
–
13.637,00
–
3.238,00
10.989,00
–
–
13.085,00
11.100,00
–
–
9.459,00
6.420,00
8.896,00
–
9.400,00
3.349,00
6.605,00
Fixed format: Nordic format: 376 x 528 mm (w x h), tabloid format: 257 x 369 mm (w x h)
The booking unit consists of the BILD and B.Z titles; B.Z. can also be booked individually.
3 See Rate Card for BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z.
4 BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally.
5 Economy Rate for all colour layouts.
For discounts, see section 4.
Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details.
8. 1/2 Page
1
Circulation
Map
I to VII-2-3
I to V/VI
I
I-1
I-1-1
I-2
I-2-1
I-3
I-3-1
II
II-1
II-1-1
II-1-2
II-2
II-3
II-4
II-5
II-6
II-7
Booking Unit
GERMANY-TOTAL2
GERMANY-WEST-TOTAL2
NIELSEN I
NIELSEN I-North
BILD HAMBURG
NIELSEN I-South
BILD HANOVER
NIELSEN I-West
NORTH RHINE WESTPHALIA
BILD RUHR AREA
BILD RUHR-EAST
BILD RUHR-WEST
BILD DUSSELDORF
BILD AACHEN
BILD MUNSTERLAND
Mono
291.000,00
260.389,00
100.117,00
58.319,00
18.099,00
32.972,00
9.144,00
29.700,00
2.899,00
55.862,00
16.072,00
8.553,00
9.968,00
5.871,00
2.149,00
5.237,00
4.984,00
8.426,00
6.948,00
Colour Layouts
1 Additional Colour
291.000,00
260.389,00
100.117,00
58.319,00
28.321,00
32.972,00
13.200,00
29.700,00
2.899,00
63.148,00
23.126,00
11.932,00
13.939,00
7.708,00
2.149,00
6.357,00
6.504,00
11.214,00
9.039,00
291.000,00
260.389,00
100.117,00
58.319,00
28.321,00
32.972,00
13.200,00
29.700,00
2.899,00
63.148,00
24.076,00
12.714,00
14.868,00
8.785,00
2.149,00
6.357,00
6.504,00
11.214,00
9.039,00
Economy Rate5
(2 add. Col., 4c)
194.000,00
–
–
–
17.842,00
–
7.862,00
–
2.525,00
–
15.409,00
8.137,00
9.515,00
6.048,00
1.854,00
4.203,00
4.162,00
7.177,00
5.785,00
Circulation
Map
IIIa
IIIa-1
IIIa-1-1
IIIa-1-2
IIIa-1-3
IIIa-2
IIIb
IIIb-1
IV
IV-1
IV-2
V/VI to VII-2-3
V
VI-1
VI-2
VI-2-1
VI-2-2
VII-1
VII-2
VII-2-1
VII-2-2
VII-2-3
Booking Unit
NIELSEN IIIa
BILD RHINE-MAIN
BILD FRANKFURT
BILD RHINE-NECKAR
NIELSEN IIIb
BILD STUTTGART
NIELSEN IV
BILD NUREMBERG
GERMANY-EAST-TOTAL2
B.Z.3
MECKLENBURG-WESTERN POMERANIA
SAXONY-ANHALT
BILD HALLE
BILD MAGDEBURG
THURINGIA
SAXONY
BILD LEIPZIG
BILD CHEMNITZ
Mono
88.820,00
16.853,00
12.355,00
5.702,00
1.999,00
7.011,00
48.552,00
10.264,00
53.635,00
2.320,00
7.560,00
70.133,00
16.849,00
7.624,00
9.225,00
11.485,00
14.108,00
6.779,00
5.723,00
6.589,00
21.267,00
6.610,00
2.849,00
5.829,00
Colour Layouts
1 Additional Colour
88.820,00
23.485,00
17.508,00
6.800,00
1.999,00
8.131,00
48.552,00
14.995,00
53.635,00
2.320,00
10.348,00
70.133,00
18.581,00
9.356,00
9.225,00
11.485,00
14.108,00
6.779,00
5.723,00
6.589,00
21.267,00
7.286,00
2.849,00
5.829,00
88.820,00
23.485,00
17.508,00
8.215,00
1.999,00
10.010,00
48.552,00
14.995,00
53.635,00
2.320,00
10.348,00
70.133,00
20.376,00
11.151,00
9.225,00
11.485,00
14.108,00
8.384,00
5.723,00
6.589,00
21.267,00
9.461,00
2.849,00
5.829,00
Economy Rate5
(2 add. Col., 4c)
–
12.559,00
9.304,00
4.548,00
1.703,00
5.318,00
–
9.261,00
–
1.961,00
5.959,00
–
–
7.088,00
5.550,00
–
–
4.897,00
3.292,00
4.807,00
–
5.570,00
2.435,00
3.354,00
Fixed format: Nordic format: 376 x 264 mm (w x h), tabloid format: 257 x 184 mm (w x h)
Booking unit consists of the BILD and B.Z titles. B.Z. can also be booked individually.
3 See Rate Card BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z.
5 Economy Rate identical for all colour layouts.
9. 1.000 Format
Circulation
Map
I to VII-2-3
I to V/VI
I
I-1
I-1-1
I-2
I-2-1
I-3
I-3-1
II
II-1
II-1-1
II-1-2
II-2
II-3
II-4
II-5
II-6
II-7
1
Booking Unit
GERMANY-TOTAL2
GERMANY-WEST-TOTAL2
NIELSEN I
NIELSEN I-North
BILD HAMBURG
NIELSEN I-South
BILD HANOVER
NIELSEN I-West
BILD RUHR AREA
BILD RUHR-EAST
BILD RUHR-WEST
BILD DUSSELDORF
BILD AACHEN
BILD MUNSTERLAND
Mono
130.500,00
107.298,00
42.717,00
24.853,00
8.570,00
14.129,00
4.300,00
12.647,00
1.715,00
26.450,00
7.610,00
4.050,00
4.720,00
2.780,00
1.129,00
2.480,00
2.360,00
3.990,00
3.290,00
Colour Layouts
1 Additional Colour
130.500,00
107.298,00
42.717,00
24.853,00
13.101,00
14.129,00
6.150,00
12.647,00
1.715,00
27.000,00
10.950,00
5.650,00
6.600,00
3.650,00
1.129,00
3.010,00
3.080,00
5.310,00
4.280,00
130.500,00
107.298,00
42.717,00
24.853,00
13.101,00
14.129,00
6.150,00
12.647,00
1.715,00
27.000,00
11.400,00
6.020,00
7.040,00
4.160,00
1.129,00
3.010,00
3.080,00
5.310,00
4.280,00
Economy Rate5
(2 add. Col., 4c)
78.000,00
–
–
–
8.778,00
–
3.619,00
–
1.499,00
–
7.638,00
4.033,00
4.717,00
2.970,00
979,00
2.102,00
2.064,00
3.558,00
2.868,00
Circulation
Map
IIIa
IIIa-1
IIIa-1-1
IIIa-1-2
IIIa-1-3
IIIa-2
IIIb
IIIb-1
IV
IV-1
IV-2
V/VI to VII-2-3
V
VI-1
VI-2
VI-2-1
VI-2-2
VII-1
VII-2
VII-2-1
VII-2-2
VII-2-3
Booking Unit
NIELSEN IIIa
BILD RHINE-MAIN
BILD FRANKFURT
BILD RHINE-NECKAR
NIELSEN IIIb
BILD STUTTGART
NIELSEN IV
BILD NUREMBERG
GERMANY-EAST-TOTAL2
B.Z.3
MECKLENBURG-WESTERN POMERANIA
SAXONY-ANHALT
BILD HALLE
BILD MAGDEBURG
THURINGIA
SAXONY
BILD LEIPZIG
BILD CHEMNITZ
Mono
37.958,00
7.980,00
5.844,00
2.699,00
1.239,00
3.317,00
21.161,00
4.860,00
23.106,00
1.540,00
3.580,00
36.082,00
13.610,00
3.610,00
10.000,00
4.947,00
5.715,00
3.005,00
2.710,00
3.120,00
7.384,00
3.130,00
1.494,00
2.760,00
Colour Layouts
1 Additional Colour
37.958,00
11.120,00
8.124,00
3.223,00
1.239,00
3.845,00
21.161,00
7.100,00
23.106,00
1.540,00
4.900,00
36.082,00
14.430,00
4.430,00
10.000,00
4.947,00
5.715,00
3.005,00
2.710,00
3.120,00
7.384,00
3.130,00
1.494,00
2.760,00
37.958,00
11.120,00
8.124,00
3.893,00
1.239,00
4.738,00
21.161,00
7.100,00
23.106,00
1.540,00
4.900,00
36.082,00
15.280,00
5.280,00
10.000,00
4.947,00
5.715,00
3.005,00
2.710,00
3.120,00
7.384,00
3.130,00
1.494,00
2.760,00
Economy Rate5
(2 add. Col., 4c)
–
7.408,00
5.417,00
2.507,00
1.085,00
3.144,00
–
4.683,00
–
1.293,00
3.225,00
–
–
3.628,00
6.100,00
–
–
2.076,00
1.646,00
2.278,00
–
2.297,00
1.289,00
1.677,00
Fixed format: 187 x 250 mm (w x h)
Booking unit consists of the BILD and B.Z titles. B.Z. can also be booked individually.
5 Economy for all colour layouts.
10. Millimetre Rates
Circulation
Map
I to VII-2-3
I to V/VI
I
I-1
I-1-1
I-2
I-2-1
I-3
I-3-1
II
II-1
II-1-1
II-1-2
II-2
II-3
II-4
II-5
II-6
II-7
Booking Unit
GERMANY-TOTAL2
GERMANY-WEST-TOTAL2
NIELSEN I2
NIELSEN I-North2
BILD HAMBURG
NIELSEN I-South2
BILD HANOVER
NIELSEN I-West2
BILD RUHR AREA
BILD RUHR-EAST
BILD RUHR-WEST
BILD DUSSELDORF
BILD AACHEN
BILD MUNSTERLAND
Mono
143,50
128,92
47,40
27,61
8,57
15,61
4,33
14,06
2,79
26,45
7,61
4,05
4,72
2,78
2,82
2,48
2,36
3,99
3,29
Color Layouts
1 Additional Colour
143,50
128,92
47,40
27,61
13,41
15,61
6,25
14,06
2,79
29,90
10,95
5,65
6,60
3,65
2,82
3,01
3,08
5,31
4,28
143,50
128,92
47,40
27,61
13,41
15,61
6,25
14,06
2,79
29,90
11,40
6,02
7,04
4,16
2,82
3,01
3,08
5,31
4,28
Circulation
Map
IIIa
IIIa-1
IIIa-1-1
IIIa-1-2
IIIa-1-3
IIIa-2
IIIb
IIIb-1
IV
IV-1
IV-2
V/VI to VII-2-3
V
VI-1
VI-2
VI-2-1
VI-2-2
VII-1
VII-2
VII-2-1
VII-2-2
VII-2-3
Booking Unit
NIELSEN IIIa2
BILD RHINE-MAIN
BILD FRANKFURT
BILD SAARLAND
BILD RHINE-NECKAR
NIELSEN IIIb2
BILD STUTTGART
NIELSEN IV2
BILD MUNICH4
BILD NUREMBERG
GERMANY-EAST-TOTAL1,2,3
B.Z.3
MECKLENBURG-WESTERN POMERANIA2
SAXONY-ANHALT2
BILD HALLE
BILD MAGDEBURG
THURINGIA
SAXONY2
BILD LEIPZIG
BILD DRESDEN
BILD CHEMNITZ
Mono
42,06
7,98
5,85
2,70
3,30
3,32
22,99
4,86
25,40
4,87
3,58
38,84
13,61
3,61
10,00
5,44
6,68
3,21
2,71
3,12
10,07
3,13
2,83
2,76
Color Layouts
1 Additional Colour
42,06
11,12
8,29
3,22
3,30
3,85
22,99
7,10
25,40
4,87
4,90
38,84
14,43
4,43
10,00
5,44
6,68
3,21
2,71
3,12
10,07
3,45
2,83
2,76
42,06
11,12
8,29
3,89
3,30
4,74
22,99
7,10
25,40
4,87
4,90
38,84
15,28
5,28
10,00
5,44
6,68
3,97
2,71
3,12
10,07
4,48
2,83
2,76
Booking unit consists of the BILD and B.Z titles; B.Z. can also be booked individually.
Ads of 5+ columns require a minimum format of 1.400 total mm
Minimum size for all bold printed editions: 20 mm. For regional editions, see regional supplementary sheets.
11. Economy Rate
Simply affordable: We will also reward your flexibility in 2014 with the
popular Economy Rate.
No matter whether you choose the 1.000 format, 1/2 page or 1/1 page: In
the Economy Rate, you book one calendar week and we decide on the
exact publication date.
Booking Units and Rates
1/1 page, 1/2 page and 1.000 format: See sections 7-9.
Outside page formats: only GERMANY-TOTAL. See below for rates
Savings:
Profit from an enormous price advantage of up to 45%!
Right to Move
You book the calendar week, and we decide the exact publication day between
Monday and Saturday.
You can exclude any day within the booked calendar week when booking, which
increases your planning security.
Mon.
Tues.
Wed.
Uniform handling of the Economy Rate for GERMANY-TOTAL and
the BILD Regional Editions.
Thurs.
Deadline for Ads and Print Material and Cancellation Deadline
GERMANY-TOTAL:
Monday before the respective calendar week
BILD Regional Editions:
Friday, 11 a.m. before the respective calendar week
Fri.
Sat.
Sun.
germany-total1
1/1 page
1/2 page
1.000 format
Front page head right
Front page footer right large
Front page footer left/right small
Front page footer XXL left
Back page head
Back page head small
Back page footer left/right
Back page footer left/right small
VIP strip back page
BILD Nordic format
Normal Rate Gross
Economy Rate
Savings Economy Rate
8 col., 376x528 mm
8 col., 376x264 mm
4 col., 187x250 mm
2 col., 92x135 mm
2 col., 92x50 mm
115x164 mm
2 col., 92x135 mm
2 col., 92x100 mm
2 col., 92x250 mm
2 col., 92x135 mm
2 col., 92x100 mm
2 col., 92x135 mm
2 col., 92x100 mm
8 col., 376x100 mm
463.000,00
291.000,00
130.500,00
83.500,00
27.500,00
87.500,00
66.000,00
43.250,00
121.000,00
66.000,00
43.250,00
58.000,00
38.000,00
142.500,00
261.000,00
194.000,00
78.000,00
55.000,00
18.200,00
61.000,00
47.000,00
31.500,00
84.500,00
46.000,00
31.000,00
40.500,00
27.000,00
86.000,00
43,6 %
33,3 %
40,2 %
34,1 %
33,8 %
30,3 %
28,8 %
27,2 %
30,2 %
30,3 %
28,3 %
30,2 %
28,9 %
39,6 %
Conditions:
No reservations, no waiting list
■■ No changing motifs, no split
■■ More than 2 ads per week upon request
■■ Ads in the Economy Rate are subject to agency commissions,
but cannot be applied to other discounts and are not eligible for
contracts and further discounts
■■
Handling for the Economy Rate
■■ Right to move: within one calendar week (Mon.- Sat.), one weekday can be
excluded when booking.
12. Nielsen Offers
MINI-CONTRACT for BILD NIELSEN AND REGIONAL EDITIONS
The mini-contracts are now also available for the BILD Nielsen editions
and therefore for almost every partial booking in BILD.1
You will especially benefit from this offer if you have low purchase quantities
within a short period of time. This gives you both planning security and attractive
conditions for your campaign flight!
The customary annual contracts with a 12-month term are still available. We will
grant the discount according to the discount scale that is most advantageous
to you!
Frequency Scale
Quantity Scale
Classic Contract, 12 Months
6 times
12 times
24 times
52 times
5 % 3.000 mm
10 % 5.000 mm
15 % 10.000 mm
20 % 20.000 mm
5 %
10 %
15 %
20 %
Mini-Contract, 3 Months
2 times
4 times
8 times
16 times
5 %
10 %
15 %
20 %
5 %
10 %
15 %
20 %
1.000 mm
1.500 mm
3.000 mm
6.000 mm
MODULE OFFER
New: Our Crossmedia Nielsen Module Offers!
Combine and save!
Select two or more components and you will automatically receive a combination discount of 10%, 15% or even 20%, no matter which placements you
combine from our range of Nielsen offers! The combination discount applies in
addition to the volume discounts listed on the Rate Card. Also see the enclosed
Nielsen Modules chart in the back cover flap of this Rate Card.
Examples of Module Combinations
You receive a combination discount on the basis of the selected modules. The
number of placements in the various media is irrelevant. The discount is also
granted when you just book one medium (with multiple modules).
20 %
20 %
BILD.de MOBIL N4
15 %
BILD.de N4
BILD.de N4
10 %
BILD.de N4
BILD N3b
BamS N3a
BamS N1
BamS N4
BILD N3a
BILD N4
BILD N1
BILD N4
BILD N4
BILD N3a
2 modules
3 modules
4 and more modules
Mini-contracts do not apply to GERMANY-TOTAL, BILD HAMBURG, BERLIN-BRANDENBURG-TOTAL and BILD BERLIN-BRANDENBURG. Also see section 4 F.
Module offer
BILD
Partial Booking
NIELSEN I
NIELSEN I-North
NIELSEN I-South
NIELSEN I-West
NIELSEN II/BILD NRW
NIELSEN IIIa
NIELSEN IIIb
NIELSEN IV
BILD MECKLENBURGWESTERN POMERANIA
BILD SAXONY-ANHALT
BILD THURINGIA
BILD SAXONY-ANHALT
mm
47,40
27,61
15,61
14,06
29,90
42,06
22,99
25,40
300 mm
14.220,00
8.283,00
4.683,00
4.218,00
8.970,00
12.618,00
6.897,00
7.620,00
1.000
42.717,00
24.853,00
14.129,00
12.647,00
27.000,00
37.958,00
21.161,00
23.106,00
1/1 Page
130.230,00
79.977,00
47.506,00
41.937,00
97.000,00
118.429,00
64.060,00
71.999,00
5,44
1.632,00
4.947,00
20.213,00
6,68
3,12
10,07
2.004,00
936,00
3.021,00
5.715,00
3.120,00
7.384,00
25.795,00
13.178,00
32.013,00
Partial Booking
NIELSEN I
BILD am SONNTAG
1/4 Page
1/2 Page
11.800,00
17.800,00
NIELSEN II
NIELSEN IIIa
NIELSEN IIIb
NIELSEN IV
NIELSEN V, VI, VII
13.100,00
11.500,00
8.900,00
10.000,00
8.100,00
1/1 Page
25.600,00
21.700,00
19.000,00
14.700,00
16.500,00
13.300,00
28.500,00
24.800,00
19.300,00
21.700,00
17.400,00
Minimum format for combination discount
1/4 Page
300 mm
BILD.de
Regional Targeting2
(Basis GPS and IP Data)
NIELSEN I
NIELSEN II
NIELSEN IIIa
NIELSEN IIIb
NIELSEN IV
NIELSEN V
NIELSEN VI
NIELSEN VII
19.700,00
17.200,00
13.300,00
15.000,00
12.000,00
9/16 Page
19.600,00
BILD.de MOBIL
Format
Reach1
CPM
Costs
Ad Bundle ROS
Ad Bundle ROS
Ad Bundle ROS
Ad Bundle ROS
Ad Bundle ROS
Ad Bundle ROS
Ad Bundle ROS
Ad Bundle ROS
400.000
400.000
400.000
400.000
400.000
400.000
400.000
400.000
25,00
25,00
25,00
25,00
25,00
25,00
25,00
25,00
10.000,00
10.000,00
10.000,00
10.000,00
10.000,00
10.000,00
10.000,00
10.000,00
See reach information listed above. Higher volumes upon request.
Regionaltargeting2
(Basis GPS and IP Data)
NIELSEN I
NIELSEN II
NIELSEN IIIa
NIELSEN IIIb
NIELSEN IV
NIELSEN V
NIELSEN VI
NIELSEN VII
Format
Content Ad
Content Ad3
Content Ad3
Content Ad3
Content Ad3
Content Ad3
Content Ad3
Content Ad3
3
Reach1
CPM
Costs
150.000
150.000
150.000
150.000
150.000
150.000
150.000
150.000
30,00
30,00
30,00
30,00
30,00
30,00
30,00
30,00
4.500,00
4.500,00
4.500,00
4.500,00
4.500,00
4.500,00
4.500,00
4.500,00
See reach information listed above. Higher volumes upon request.
Online and mobile: minimum availability; in the case of underdelivery, the AIs are delivered in the following week. The quantity of AIs can be increased after checking the current availabilities (offer
price will change accordingly). • 2 Regiotargeting BILD.de MOBILE: A variance of up to 10% is possible due to technical specifications. • 3 Banner 4:1 or 6:1 • Further conditions: Modules that belong
together must be placed within two weeks. Multiple placements of the same booking unit are not counted as multiple modules. The volume discounts in accordance with the Rate Card. Volume
and combination discounts are granted consecutively. • All rates in Euro plus VAT.
13. Special Advertising Forms
Special advertising forms in BILD are exciting, attention-grabbing and surprising time and again.
They stimulate the senses and motivate readers to become intensely involved with your advertising message. Here is a small selection.
Superpanorama
A unique presentation platform emerges with the special
advertising form of the Super-Panorama. You will immediately stand out with your advertising and attain new
design opportunities for a very special customer appeal.
Present yourself on a total of 8 pages in the Nordic
format (4 front and 4 back pages). The Super- Panorama
is available in both the national and regional editions.
NEW: Interaction Ad
With the help of a hybrid printing process that is unique in Germany on this scale, your ad can be individually
printed in every single copy.
Enrich your basic motif with individual
Number or letter codes
■■ Texts
■■ Graphics, symbols or logos
■■ Numerical keypads
■■ Barcodes
■■ QR codes
Examples for the printing in your ad:
You can find all of the rates and further information on the Interaction Ad at www.mediapilot.de
Non-binding application example
■■
24738`6
Many different print-related special forms of advertising can be realised in our regional editions, depending on the location – Flying Page, Half Cover,
Half Page, scented coating, luminous colours, transparent ads or coloured paper. Please contact us for customised offers and implementation possibilities.
Flying Page
Your advertising stands out – and doesn‘t get lost – with the flying page!
Attention guaranteed! With the flying page, you can take advantage of an attractive advertising surface around the front and back page (the 1st book) of BILD!
Front Page
135 mm/2 col.
Inside Page
2x 1/2 page (page height)
Back Page
1/2 page (page height)
Half Cover
With the half cover, your ad jumps out – without falling out of the newspaper!
The half cover offers you an attractive advertising surface that is placed prominently around the front page!
Half Cover
Front Page
135 mm/2 col.
Inside Page
Half Page
You will be discovered with the half page - and not skipped over! Use the prominent advertising surface within BILD and attract plenty of attention with your ad!
Half Page
Inside Section
Inside Section
14. Placement Charges and Geographic Split
Placement Charges
Binding commitments regarding placement are possible for the 1.000 format upwards.
Extra charges are applied to the gross rate once the purchase order has been submitted
and contain no commitment to appearing as the only advertiser on that particular page.
Only a limited number of placement commitments can be granted.
Extra placement charge: 10% of gross rate (eligible for discount and agency commissions).
Geographic Split – We Do It Best
Book nationally and advertise with regional reference: Use the options of a motif split in our
total of 40 regional and Nielsen booking units.
Technical costs:
2 – 3 motifs: € 3.000,00
4 – 7 motifs: € 5.000,00
> 7 motifs: € 7.000,00
Technical costs are eligible for agency commissions, but not discounts.
Status 01/11/2013
15. Inserts
Insert weight per
Started 1.000 copies
All other
editions
BILD
HAMBURG
B.Z.
To 10 g
To 15 g
To 20 g
To 25 g
To 30 g
To 35 g
To 40 g
To 45 g
To 50 g
80,00
84,00
88,00
92,00
96,00
100,00
102,00
104,00
106,00
80,00
86,00
92,00
98,00
104,00
110,00
116,00
122,00
128,00
85,50
88,00
90,50
93,00
95,50
98,00
100,50
103,00
105,50
Heavier weights upon request. All rates in Euro plus VAT.
Format
Smallest format: 10,5 x 14,8 cm (postcard)
Largest format: 26,0 x 36,0 cm1
No commitments can be given on the exclusion of
competitive advertising and on appearing as the
only advertiser.
Larger formats can be inserted if they are folded
down to the highest format. All multiple page inserts
should be folded along on the longest side. Different
types of folding such as double-gate and zigzag
folding cannot be processed. If the brochure inserts
contain postcards, these should be glued to the
inside.
If you have questions:
BILD Beilagen (Inserts)
Tel.: +49 (0) 30 25 91 - 76 798
Fax: +49 (0) 30 25 91 - 76 802
Email: beiprodukte@axelspringer.de
Booking and cancellation deadline for inserts: 6
business days before date of publication.
16. Ad and Printing Material Deadlines and Cancellation Deadlines
Ads
All colour layouts
Split ads
GERMANY-TOTAL,
GERMANY-WEST TOTAL,
GERMANY-EAST-TOTAL and Nielsen Editions
Regional Editions2
Ad/
Right of Cancellation
Printing Material Deadline
Before Publication
3 business days, 12 p.m.
5 business days
Ad/
Right of Cancellation
Printing Material Deadline
Before Publication
1 business day, 11 a.m.
4 business days
Monday edition: Friday, 2 p.m.
2 business days
4 business days
5 business days
5 business days
BILD CITY largest deviating format: 22,5 x 30,5 cm.
Different advertising and printing material deadlines for BERLIN-BRANDENBURG-TOTAL: See Rate Card BERLIN-BRANDENBURG-TOTAL.
17. BILD.de
BILD.de is the leading print-based general-interest
portal1 and stands for passionate BILD journalism
on the web. The most important, modern news and
entertainment portal offers exciting content around
the clock: up-to-the-minute information, sports
reports, lifestyle reports and news from the world of
celebrities.
Specials
Use our various diverse editorial environments and
specials for your advertising campaign:
■■
■■
■■
■■
■■
■■
Innovative design and high level of usability
Modern video portal with daily videos and video
archive
Target Group1
■■ 61% are men
■■ 65% of the users are 20 to 49 years old
■■ 41% have a high level of education
(at least university entrance qualifications)
■■ 62% have a HNI (Household Net Income)
of € 2.000,00 and more
■■ 67% are employed
Key Figures
Unique users:1
14,18 million
176.713.068
Visits:2 Page impressions:2 1.669.120.187
■■
■■
Branding & Performance
Advertorials & Stages
Advertorials & Stages
BILD.de Bang
BILD.de Deal
BILD.de & BILD.de MOBILE Homepage Combo
2014 Rates
You can find all standard and special forms of advertising here:
You can also find our respective current rates at
www.mediapilot.de
Source: AGOF Internet Facts 2013-09; time period of individual month.
Source: IVW October 2013.
18. BILD.de Regional and BZ.de
You can also advertise as a regional client on BILD.de
We deliver your advertising according to the area that you desire.
Use this opportunity to reach new and different potentials. Select a
regional channel or topical channel or have your advertising rotated
on BILD.de.
You will benefit from the low level of overlapping between BILD and
BILD.de (just approx. 20%1), as well as the attractiveness of two
target groups.
~ 20 %
BZ.de: Berlin’s newspaper on the Internet
When something happens in Berlin, this is the first place that you will
hear about it. With the new 24-Hour Live Ticker, you always have an
eye on all of the city’s current events. Use this platform for your advertising message and develop new target groups for your business.
With BZ.de, you will reach more than 200,000 residents of Berlin and
Brandenburg in addition to your print ad in the B.Z. – for a total of
more than 660.000 readers.2
Source: best for planning 2013 I, Print LpA (BILD GERMANY-TOTAL), Online NpM
2 Source: AGOF internet facts 2013-08, (average month); use during the past 3 months
(Onliner-WNK), IVW October 2013.
Every display advertising media and much more!
In addition to the classic display advertising media, we offer your individual BILD.
de Regional Specials.
Our top seller – the Online Advertorial – offers you the opportunity to also give
your products a stage in the digital world.
In addition, you benefit from many more regional specials in order to achieve the
optimum success for your advertising message.
We would be pleased to advise you for your individual online campaign.
Display Advertising with
40% Regional Discount
Regional Online Advertorial
Fixed-Format Regional
Channel
Mobile
Auto Combo
Predictive Behavioural
Targeting
Newsletter
Football Table Sponsoring
Regional Bang
Special Publication Plus
Crossmedia Discount
Run of Portfolio
Multichannel Discount
Topic Combo
Travel Crossmedia
You can also find our respective current rates at www.mediapilot.de
19. BILD.de MOBILe
BILD.de MOBILE is Germany’s biggest mobile newsportal1 with the highest headline
density. In addition to the hottest news from the areas of News, Entertainment, Sports
and Bundesliga, it has a multitude of videos and service tips.
Target Group1
61% are men
■■ 52% of users are 20 to 39 years old
■■ 55% have a high level of education (at least university entrance qualifications)
■■ 42% have a net household income of more than € 3.000,00
■■
Key Data (per month)
Page impressions:1289.605.335
Visits1:65.927.399
3,68 Mio.
Unique users:2
Source: AGOF Mobile Facts 2013-II
Source: IWV October 2013
1 2 2014 Rates
You can find all of the standard and special forms of advertising here
or at www.mediapilot-mobile.de
20. BILD Smartphone and Tablet Apps
You are always one step ahead with the BILD apps:
BILD FOR THE TABLET
Book the tablet app for a week. You can
find all of the information here or under
www.mediapilot-mobile.de:
Germany’s successful news app offers you the most current news coverage around
the clock in text, picture and video.
Target Group1
85% are men
■■
BILD SMARTPHONE APPS
BILD goes app! The most exclusive news directly on the smartphone for Android and
iPhone.
Target Group2
71% are men
■■ 45% have a HNI of € 3.000,00 and more
Book the smartphone apps with our
innovative special advertising forms. You
can find all of the information here or at
■■
BILD BUNDESLIGA SMARTPHONE APP
Exclusive highlight videos on the smartphone.
BILD SMART TV APP
The maximum in video. The accustomed BILD news coverage including powerful
video contents for web-enable TVs.
You can find all of the information on
video advertising forms here or at
Source: Axel Springer - iPad Panel/status: January 2013.
Source: AGOF mobile facts 2013-II.
21. Crossmedia Concepts of the BILD Group
Use the unique reach and high advertising pressure through a combination of various media genres and media brands. The crossmedia concepts of the BILD Group offer the right solution
for every campaign goal. Strengthen the trust of our readers in your product through the joint presentation with our strong media brands.
Volks-Produkt 3.0 (People’s Product 3.0): The Volks-Produkt will be even more exclusive in 2014: exclusive new ad formats and
advertising media! Exclusive rate advantage! Exclusivity for your product! Profit from a high degree of attention and reach, as well
as from the positive image values with our cooperation, in which a mutually selected product is advertised exclusively as a VolksProdukt. The use of prominent testimonials, large-format ads with designed contents, attractive add-ons and innovative online and
mobile formats will ensure your success.
Put the qualities and functions of your products or topics into the spotlight and communicate them in the typical simplified and
compact BILD style. The attention-grabbing and high-reach advertising of the promotion products with testimonials and opinions by
consumers, glossaries and background information turns the promotion into a crossmedia communications concept for your sales.
AKTION
The Product Tip is a sales-oriented promotion product that puts the products from a large variety of fields in the focus of the communication. No matter whether this is a Digital Tip, a Car Tip or a Health Tip – there is a large diversity of possibilities. Due to the joint
presentation with BILD.de and the established Tip logo, the concept is distinguished by a strong recommendation character and high
level of credibility.
The Nielsen Tip is the first sales-oriented cooperation option in which the partial Nielsen placements of BILD, BamS, BILD.de and
BILD.de MOBILE are combined in order to reach your regional target group without wastage. Due to the crossmedia linkage of print
and online media, the Nielsen Tip achieves an exceptional reach with high advertising impact in selected regions of Germany.
SCHLAN
UT
GROSSER
DS
DE
Produkt
LESERTEST
präsentiert von
LOGO
We jointly distinguish especially family-friendly products and services as Family Products. Through eye-catching advertorials, ads
and advertising media, we stage your products crossmedially. The client and product benefit from the credibility and journalistic
competence of the joint presentation with BILD am SONNTAG.
In Germany’s biggest reader review, the BamS readers test your product or your service. In the form of a product sample, a voucher
or a test promotion, readers can try out a new or existing product directly at the PoS and become your large test community as
a result. They evaluate your product or service in the form of a questionnaire and make it possible for you to get firsthand market
research results in this way.
The brand concepts are designed in-house by the Creative Services Department.
22. Creative Services
Everything from one source…
Creative Services designs individual, convergent communication concepts with
the possibility of crossmedia implementation in the overall portfolio of Axel Springer Media Impact (print, online, mobile, Social Media, iPad and TV).
POSSIBLE COMMUNICATIONS COMPONENTS
Campaign development, reinforcement and optimisation
■■ Advertorials, Specials
■■ Ads and online advertising media associated with or on the occasion of
special events
■■ Presenting and sponsoring
■■ Special forms of advertising
■■ Creation of insert concepts
■■ Crossmedia concepts with joint or individual presenter
■■ Credible testimonials to support the campaign
Case-Study: „Volks-Smartphone“ (People‘s Smartphone) with LG
■■
The 360° Approach
Crossmedia implementation to maximise advertising impact
Creative Services puts a great emphasis on individuality in the realisation of
media packages so that the client‘s communication goals can be optimally
implemented.
Creative Services offers you full service from the communications idea to media
planning and project control to the creative implementation by professional journalists and graphic designers.
BILD 1.000 Format
Placements in the BILD
BILD.de Insert
Main communication element of
every People’s Promotion. The
4-page special insert is ideal
for combining sales-promoting
product communication with
storytelling.
The 360° approach is the integrated marketing solution with a focus on the
client‘s marketing objectives. Tailored creative concepts are developed according
to the client‘s marketing objective. The concepts are customised across various
media and offer the client full service from one source. The integration of kaufDA, as well as other social media platforms, is also possible.
Point of Sale
Mobile & iPad
The customer is also reached Targeted advertising at
the POS activates buyers.
directly while on the road.
BILD.de
The product is presented
in an online special.
Moving Image
Video recordings for the
optimal and simultaneously entertaining product
presentation.
23. Technical Specifications
Contact telephone:
+49 (0) 40 3 47 - 2 55 17
+49 (0) 40 3 47 - 2 39 22
Fax
+49 (0) 40 3 47 - 2 95 19
NORDIC FORMAT
Type area:
376 mm wide x 528 mm high
(4.224 total millimetres)
Number of columns:
Ad and text passage:
8 columns per 45 mm
TABLOID FORMAT
Type area
257 mm wide x 369) mm high
(1.845 total millimetres)
BILD MUNICH CITY
Type area 288 mm wide x 422 mm high
Ads from national bookings and BILD MUNICH will be
scaled down proportionally in BILD MUNICH CITY
Number of columns
Ad and text passage:
5 columns per 45 mm
GENERAL SPECIFICATIONS
Printing process:
(Coldset) web-fed offset according to ISO 126473:2005
Crossover
Max. 532 mm wide, 369 mm high
(11 ad columns)
Column widths:
1 col. = 45 mm, 2 col. = 92 mm, 3 col. = 139 mm,
4 col. = 187 mm, 5 col. = 234 mm, 6 col. = 281 mm,
7 col. = 329 mm, 8 col. = 376 mm
Scaling for tabloid format
All ads on the outside pages, as well as ads in the inside
section that exceed a format of 5 columns in width and
286 mm in height, will be automatically scaled for the
partial edition in tabloid format. Separate print material
can be provided for the edition in tabloid format. Please
contact us for the format data.
Crossover
Max. 777 mm wide, 528 mm high,
(17 ad columns)
For ads that are scaled in the tabloid format,
we recommend the following font sizes and line
widths in order to ensure optimal readability:
Fonts
Positive fonts from 6 point;
Negative fonts from 8,5 points, semibold, sans-serif
Fonts
Positive fonts from 9 point;
Negative fonts from 12 points, semibold, sans-serif
Line width
Positive lines at least 0,2 mm
Negative lines at least 0,3 mm
Line width
Positive lines at least 0,3 mm
Negative lines at least 0,45 mm
Dynamic range
Tonal gradations in print from 3% to 85%
Dot gain
50% tone of the lithograph gains approx. 26% in
newspaper offset printing.
Screen count:
40 screen in print run
Screen angle
Cyan = 15°, magenta = 75°,
yellow = 0°, black = 135°
4c Colours
ISO 2846-2
Additional Colours:
Please use HKS-Z special colours. As a rule, these are
implemented in CMYK values according to the HKS-Z
CMYK Colour Table, Version 2006 (available upon
request).
Registration mark tolerance:
≤ 0,3 mm (congestion > 0,3 mm)
ADVERTISEMENT DATA
Image resolution
200 dpi, for line of max. 1.270 dpi
For higher resolution picture components, the publisher
reserves the right to reduce the picture resolution to the
specified values. We will not assume any guarantee for
the correctness of the conversion.
Scale
Size of the ad and the ad elements should be 100%.
Please do not set up trim signs.
PDF file
Please use PDF/X-1a:2001, PDF/X-3:2002 or
PDF/X-4:2008.
Please note that if you send us PDF/X-4, the publisher
will flatten documents containing transparency.
Total colour application
Max. 240%
Separation
Please use the ICC colour profile ISOnewspaper26v4.
icc. This takes into account the parameters of achromatic composition, max. total colour application and
dot gain in newspaper printing. The profile can be
downloaded at:
http://www.axelspringer.de/icc
.
4c proof print
Client‘s proof supplied and adapted for newspaper printing in accordance with ISO 12647-3:2005 with FOGRA
Media Wedge CMYK v3.0a
DIGITAL DATA TRANSMISSION
You can access information on the structure and sending of the printing material at the Internet page http://
transfer.axelspringer.de and directly transmit the printing
material. We recommend a checked upload.
Please contact us per email at zugangsdaten.upload@
axelspringer.de to receive a transmission account.
Please send data-storage medium (CD or DVD) and
proof to:
Axel Springer SE, AdMedia Pool,
Kostenstelle 3342, Axel Springer-Platz 1, 20350
Hamburg
PRINT QUALITY
In the case of different data structures, no guarantee
can be given for the print quality. Variations in colour
at the printing sites are caused by the process and do
not justify claims for compensation. No guarantee is
given for the accurate realisation of 4c ads by means of
ICC colour profiles. No guarantee can be given for the
quality of the colour adaptation of proof systems that
are different from those of AS. The dimensional stability
of the print paper is subject to slight variations due to
the processes used.
Additional options for the transfer of print material can
be found at
http://transfer.axelspringer.de
Please see the corresponding Rate Card for technical specifications and contact information for
individual bookings of B.Z. at www.mediapilot.de.
EPS file
Please supply or integrate fonts in Postscript Type-1
format. Do not use any DCS elements for multicolour
ads.
24. Regional Contacts
BILD
Heiko Rudat (Management)
Kristin Grau (Service)
Axel-Springer-Straße 65
10888 Berlin
Telefon: +49 (0) 30 25 91 - 7 67 05
Telefax: +49 (0) 30 25 91 - 7 67 18
E-Mail:heiko.rudat@axelspringer.de
anzeigen@bild.de
BILD BERLIN-BRANDENBURG/
B.Z.
Steffi Kröner (Key Account Management)
Christian Bug (Markets Management)
Ralf Krause-Dietering (Service)
10888 Berlin
Telefon: +49 (0) 30 25 91 - 7 40 40
Telefax: +49 (0) 30 25 91 - 7 24 33
E-Mail: bildanzberlin@axelspringer.de
BILD HAMBURG
Ingo Becker (Management)
Martina Melzer (Service)
Axel-Springer-Platz 1
20350 Hamburg
Telefon: +49 (0) 40 3 47 - 2 65 41
Telefax: +49 (0) 40 3 47 - 2 66 11
E-Mail: bildanzhamburg@axelspringer.de
BILD HANOVER
Andreas Bendixen (Management)
Anke Schmidt (Sales Management)
Lister Straße 17
30163 Hannover
Telefon: +49 (0) 5 11 3 99 01 - 0
Telefax: +49 (0) 5 11 3 99 01 - 60
E-Mail: bildanzhannover@axelspringer.de
BILD BREMEN
Holger Zapfe (Management)
Marion Brandes (Service)
Faulenstraße 54
28195 Bremen
Telefon: +49 (0) 4 21 168 - 9 23 24
Telefax: +49 (0) 4 21 168 - 9 23 30
E-Mail: bildanzbremen@axelspringer.de
BILD MAGDEBURG
Friedrich-Wilhelm Welge (Management)
Andrea Kars (Service)
Ernst-Reuter-Allee 43
39104 Magdeburg
Telefon: +49 (0) 3 91 5 32 87 - 15
Telefax: +49 (0) 3 91 5 32 87 - 25
E-Mail: bildanzmagdeburg@axelspringer.de
BILD DUSSELDORF
Rüdiger Blume (Management)
Detlef Ahmer (Service)
Berliner Allee 52
40212 Düsseldorf
Telefon: +49 (0) 2 11 8 36 - 7 02 13
Telefax: +49 (0) 2 11 32 47 - 70
E-Mail: bildanzduesseldorf@axelspringer.de
BILD STUTTGART
Jörg Stark (Management)
Jutta Settelmeier (Service)
Zeppelinstraße 116
73730 Esslingen
Telefon: +49 (0) 7 11 3 19 92 - 47
Telefax: +49 (0) 7 11 3 19 92 - 23
E-Mail: bildanzstuttgart@axelspringer.de
BILD HALLE
Friedrich-Wilhelm Welge (Management)
Antje Reil-Bender (Service)
Charlottenstraße 7
06108 Halle
Telefon: +49 (0) 3 45 2 11 98 - 42
Telefax: +49 (0) 3 45 5 12 69 - 33
E-Mail: bildanzhalle@axelspringer.de
BILD THURINGIA
Oliver Krämer (Management)
Alexandra Resch (Sales Management)
Krämpferstraße 2
99084 Erfurt
Telefon: +49 (0) 3 61 56 55 640
Telefax: +49 (0) 3 61 56 55 644
E-Mail: bildanzthueringen@axelspringer.de
BILD COLOGNE
BILD AACHEN
Mirko Gerhardt (Management)
Svenja Lüdicke (Service)
Hohenzollernring 16–18
50672 Köln
Telefon: +49 (0) 2 01 24 05 34 - 121
Telefax: +49 (0) 2 01 24 05 34 - 129
E-Mail: bildanzkoeln@axelspringer.de
BILD NUREMBERG
Sabrina Breitling (Management)
Romy Hotjakov (Service)
Schlotfegergasse 26
90402 Nürnberg
Telefon: +49 (0) 9 11 24 26 90
Telefax: +49 (0) 9 11 22 15 29
E-Mail: bildanznuernberg@axelspringer.de
BILD LEIPZIG
Oliver Krämer (Management)
Annett Große (Service)
Floßplatz 6
04107 Leipzig
Telefon: +49 (0) 3 41 2 18 06 - 00
Telefax: +49 (0) 3 41 2 11 45 - 87
E-Mail: bildanzleipzig@axelspringer.de
BILD CHEMNITZ
Uwe Moritz (Management)
Pia Richter (Service)
Düsseldorfer Platz 1
09111 Chemnitz
Telefon: +49 (0) 3 51 8 65 72 - 00
Telefax: +49 (0) 3 51 4 90 42 - 40
E-Mail: bildanzchemnitz@axelspringer.de
BILD DRESDEN
Uwe Moritz (Management)
Pia Richter (Service)
Devrientstraße 5
01067 Dresden
Telefon: +49 (0) 3 51 8 65 72 - 00
Telefax: +49 (0) 3 51 4 90 42 - 40
E-Mail: bildanzdresden@axelspringer.de
BILD RUHR AREA
BILD MUNSTERLAND
BILD SOUTH WESTPHALIABERGISCHES LAND
Gunda Petersen (Management)
Svenja Lüdicke (Service)
Dietrich-Oppenberg-Platz 1
45127 Essen
Telefon: +49 (0) 2 01 24 05 3 41 - 21
Telefax: +49 (0) 2 01 24 05 3 41 - 29
E-Mail: bildanznrw@axelspringer.de
BILD FRANKFURT
BILD RHINE-NECKAR
Rainer Domke (Management)
Nadine Vosseler (Service)
Grüneburgweg 2
60322 Frankfurt
Telefon: +49 (0) 69 84 84 84 - 121
Telefax: +49 (0) 69 84 84 84 - 115
E-Mail: bildanzfrankfurt@axelspringer.de
BILD MUNICH
Till Coenen (Management)
Jacqueline Schmid (Service)
Isartorplatz 8
80331 München
Telefon: +49 (0) 89 2 11 - 0 33 12
Telefax: +49 (0) 89 2 11 - 0 33 31
E-Mail: bildanzmuenchen@axelspringer.de
BILD SAARLAND
Ralf Müller (Management)
Nadine Vosseler (Service)
Bahnhofstraße 31
66111 Saarbrücken
Telefon: +49 (0) 69 84 84 84 - 121
Telefax: +49 (0) 69 84 84 84 - 115
E-Mail: bildanzsaarland@axelspringer.de
25. Local Contacts
GERMANY
Region East
Axel Springer Media Impact GmbH & Co. KG
Christopher Tyziak
10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 25 74
Fax: +49 (0) 30 25 91 - 7 91 95
Email: christopher.tyziak@axelspringer.de
Region West
Ingo Kölbl
Neuer Zollhof 1
40221 Düsseldorf
Tel.: +49 (0) 2 11 15 92 68 14
Fax: +49 (0) 2 11 15 92 68 55
Email: ingo.koelbl@axelspringer.de
Region South
Diethard Drewanz
Isartorplatz 8
80331 München
Tel.: +49 (0) 89 21 10 34 71
Fax: +49 (0) 89 21 10 34 79
Email: diethard.drewanz@axelspringer.de
INTERNATIONAL SALES
Region North
Hamburg
Stephanie Huth
Axel-Springer-Platz 1
20350 Hamburg
Tel.: +49 (0) 40 3 47 - 2 81 57
Fax: +49 (0) 40 3 47 - 2 81 60
Email: stephanie.huth@axelspringer.de
Region North
Hanover
Katja Mittrowski
Lister Straße 17
30163 Hannover
Tel.: +49 (0) 5 11 9 60 42 32
Fax: +49 (0) 5 11 9 60 42 40
Email: katja.mittrowski@axelspringer.de
Advertising Sales International
Philipp H. Mankowski
General Manager International Sales
10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 25 72
Fax: +49 (0) 30 25 91 - 7 25 55
Email: philipp.mankowski@axelspringer.de
Northern, Southern, Eastern Europe
Laure Périsse
10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 25 57
Fax: +49 (0) 30 25 91 - 7 25 55
Email: laure.perisse@axelspringer.de
Region Central
Stefan Margies
Mittlerer Hasenpfad 25
60598 Frankfurt
Tel.: +49 (0) 69 96 23 85 22
Fax: +49 (0) 69 96 23 85 33
Email: stefan.margies@axelspringer.de
Region South-West
Martin Baumgardt
Zeppelinstraße 116
73730 Esslingen
Tel.: +49 (0) 7 11 3 19 91 56
Fax: +49 (0) 7 11 3 19 91 30
Email: martin.baumgardt@axelspringer.de
France
Jean-Robert Mamin
Axel Springer Media France
93, Avenue Charles de Gaulle
FR-92200 Neuilly sur Seine CEDEX
Tel.: +33 (0) 1 76 21 85 00
Fax: +33 (0) 1 76 21 85 01
Email: adsales.france@axelspringer.de
Asia, Middle East, Africa, Australia
Robert Langenbach
10888 Berlin
Tel.: +49 (0) 30 25 91 - 7 25 64
Fax: +49 (0) 30 25 91 - 7 25 55
Email: robert.langenbach@axelspringer.de
Great Britain/Ireland
Patricia Meier Woster
Axel Springer SE, UK Branch
6th Floor
120 Charing Cross Road
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BILD. The Multimedia Brand for Germany.

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