Geoffrey Bjork Inc. Design

Geoffrey Bjork Inc. Design
GBI Design has been helping
clients grow their businesses
with successful marketing tools
since 1986.
We produce results-oriented
strategic graphic solutions that
are measurably successful in
terms of return on investment,
response rate, improved sales,
or improved market visibility.
We specialize in:
■ branding
■ packaging
■ direct mail
■ new product development
■ capability brochures
■ marketing colateral
■ trade ads
branding . . . . . . . .
2
packaging . . . . . . . .
6
direct mai . . . . . . . . 10
product development
. . 13
capability brochure. . . . 17
trade ad. . . . . . . . . 20
GBI Design, 7236 Almaden Drive, Indianapolis IN 46278
■
317-879-1400
■
geoff@gbidesign.com
GBI
Design
branding
Client: Discover Card
Discover Card, a consumer
credit card business, has
been a GBI client since
1986.
The card brands shown
here are just a few of
many card brands GBI has
helped Discover Card
launch. GBI developed and
wrote branding guidelines
for each card brand to
assure consistency
throughout all marketing
channels.
(317) 879-1400
2
GBI
Design
branding
Client: Wildcat Fuels
Wildcat Fuels manufactures
fuel for the radio-control
hobby market.
When Wildcat called on
GBI to update their image,
GBI chose a pictorial
graphic that reinforced
their name and conveyed a
sense of power—an
important product feature.
Shown are the packaging
and the first in a series of
brand awareness ads.
(317) 879-1400
3
GBI
Design
branding
Client: Car Brite
Car Brite's core business is
chemicals and products for
the auto detailing market.
When they decided to
enter the car wash market,
GBI was consulted to
develop their new brand—
Auto Excellence.
In addition to their logotype, marketing materials
included: packaging,
posters and banners, and
the sales kit shown here.
(317) 879-1400
4
GBI
Design
branding
Client: ¡HOLA! USA
¡HOLA! USA, a television
show with strong crosscultural appeal, focused
on Hispanic diversity
in America.
GBI developed the branding. Shown here: a promotion directed to media
buyers that included a
bottle of hot sauce with
attached brochure; and a
folder with inserts that
functioned as a press kit,
or marketing tool targeted
to solicit cable subscribers, media buyers,
or sponsors.
(317) 879-1400
5
GBI
Design
packaging
Client: Eli Lilly
Eli Lilly is a pharmaceutical
company.
Lilly calls GBI to a Friday
afternoon meeting for a
new project. We learn they
are expecting FDA
approval of a new drug.
Packaging concepts are
needed for review the
following Tuesday morning.
GBI presented concepts at
the Tuesday morning
meeting. A version was
chosen and three package
types were printed within a
few days. Later the FDA
felt the name was similar
to another drug, and an
“a” was added, creating
“Zyprexa.”
(317) 879-1400
6
GBI
Design
packaging
Client: Iron Out
Iron Out, a specialty
chemical company
produces consumer
plumbing and drain products.
Bringing a new product to
market is exciting. From
developing a name and logotype, to the packaging, POS
displays, trade ads,
and marketing collateral,
Iron Out depended on GBI.
Shown here are two
products GBI helped bring to
market—a whirlpool cleaner
and a well sanitizer. The
client chose the package
design on the bottom right
for the well sanitizer.
(317) 879-1400
7
GBI
Design
packaging
Client: Holloway House
When Holloway House, a
manufacturer of consumer
floor care and wood care
products, had GBI design
their packaging in 1998,
sales jumped over 150%.
Recently, after the
tremendous success of
their flagship product, GBI
redesigned their labels to
reflect a branding shift
from “Holloway House” to
“Quick Shine.” The
immediate result was a
significant lift in sales.
(317) 879-1400
8
GBI
Design
packaging
Client: Car Brite
Car Brite produces chemicals for the automotive
reconditioning industry.
When Car Brite came
to GBI to upgrade their
packaging, they wanted a
specific water-drop image
incorporated into their
branding. GBI helped the
client implement this
branding into a simple
packaging system for over
200 products of variable
shapes and sizes.
Both consumer and
distributor packaging are
shown along with their
capability/catalog.
(317) 879-1400
9
GBI
Design
direct mail
Client: BannerDirect for
Pitney Bowes
This oversize postcard was
directed to small/medium
sized businesses. The offer
was for a postage meter
and included a free trial
offer and free gift. The
postcard featured a unique
folded panel with a
sealable reply form. This
package was a control
package for two years.
(317) 879-1400
10
GBI
Design
direct mail
Client: Banner Direct for
Harrah’s/Harveys
This consumer directed
package is an example of
what can be done with
variable printing. The
coupon offers and letter
varied to match a recipient’s profile (each coupon’s
text, bar code and picture
were variables).
(317) 879-1400
11
GBI
Design
direct mail
Client: Discover Card
Self mailers, like this one
designed by GBI, are the
classic direct mail package
all rolled into one. The
outer envelope, letterform,
brochure, and reply
envelope are replaced
with one piece of paper
that is printed, glued, and
folded in-line.
(317) 879-1400
12
GBI
Design
product development
Client: Discover Card
When Discover asked GBI
to develop their credit card
signage, GBI set the
industry standard.
At the time doors were
cluttered with a separate
mismatched decal for each
brand. GBI felt merchants
would be reluctant to add
another decal and
recommended putting all
the brands on one sign.
Merchants put up the
signage and Discover
gained market presence.
GBI also developed a
signage system based on
two injection molded
panels that met most of
Discover’s signage needs.
(317) 879-1400
13
GBI
Design
product development
Client: George F. Cram
George F. Cram manufactures maps and globes.
From product concept, to
production, to packaging,
GBI’s knowledge of
materials and processes
make us a great addition
to a marketing team.
(317) 879-1400
14
GBI
Design
product development
Client: George F. Cram
George F. Cram manufactures
maps and globes.
Cram has relied on GBI to
conceptualize many new
globe products such as this
floor standing globe
superimposed over the
control drawing used for
prototyping and production.
(317) 879-1400
15
GBI
Design
product development
Client: George F. Cram
George F. Cram manufactures
maps and globes.
Cram asked GBI to develop
an inexpensive globe stand
for the international
market, GBI recommended
the simple injection
molded meridian shown
here. Carton concept is also
shown.
(317) 879-1400
16
GBI
Design
capability brochure
Client: Mears Machine
Mears is a world-class supplier of precision machined
components for jet engine
and aircraft manufacturers.
(317) 879-1400
17
GBI
Design
capability brochure
Client: Caito Foods
Caito Foods, a fresh produce distributor, asked GBI
to design a folder with
interchangeable inserts as
its capability brochure.
(317) 879-1400
18
GBI
Design
capability brochure
Client: Auto Research
Center
The Auto Research Center
(ARC) provides research,
testing and development
services for the racing and
automotive industries.
Shown here are just three
of the many services they
provide: wind tunnel,
vehicle dynamics,
and fluid dynamics.
(317) 879-1400
19
GBI
Design
trade ad
Client: Horner APG
Horner manufactures
programmable controls for
original equipment
manufacturers throughout
many industries.
This trade ad targeted
original equipment
manufacturers.
The product with
ethernet capability
allowed for offsite
monitoring, maintenance
and programming.
(317) 879-1400
20
GBI
Design
trade ad
Client: Discover Card
Trade ad directed to
restaurateurs encouraging
them to accept Discover
credit cards at their
restaurant.
(317) 879-1400
21
GBI
Design
trade ad
Client: Tranex Credit Corp.
Tranex is a sub-prime
lender to the automotive
consumer.
This competitive market
has many similar looking
players with simular offers.
GBI recommended a gritty
approach that made
Tranex stand out from the
competition.
GBI also developed the
branding for Tranex.
(317) 879-1400
22