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Pelican International Press Kit
is... 8 2 state-of-the-art forming machines passionate owners over 50,000,000+ brand impressions per year 25 countries 300 dedicated employees 44 VOTED #1 years in business let us 67 build nautical skus your boat 430,000ft2 Factory over 1.5 million boats sold 99.9% 11 recycling of scrap materials new models for 2013 Contact: Lisa Senecal 450-664-1222 senecall@pelicansport.com Pelican International Inc. 1000 Place Paul-Kane Laval, Quebec, Canada H7C 2T2 Tel: 450-664-1222 Fax: 450-664-4522 1-888-669-6960 service@pelicansport.com Pelican International Inc. Press Release FOR IMMEDIATE RELEASE Pelican International shaking things up for 2013! LAVAL, QUEBEC, July 16, 2012 – For over 40 years, Pelican International has been firmly committed to its mission of providing kayaks for paddlers of every size, taste, skill level and budget. By consistently producing top quality products at affordable prices, Pelican has become the world’s number one manufacturer of plastic boats worldwide. That’s why it comes as no surprise that Pelican continues to raise the bar with its introduction of sensational new products and features for 2013. Big news: Pelican launches premium midmarket line, “Pelican Premium” The new Pelican Premium line was designed for paddlers who want to invest a little more in their kayak, but expect the same incredible value that is synonymous with the Pelican brand. The Pelican Premium line offers improved performance hulls at minimal additional cost. Hull shapes are optimized for each kayak type and offer enhanced performance with increased stability, improved tracking or greater speed, depending on the model. The kayaks, made of a new and improved polyethylene formulation, RAM-X Premium, have improved aesthetic and performance properties. A special additive on the deck gives them a premium, glossy finish. Many of the models have new, industryleading features that add to their value statement. The 2013 line, which will include 4 sit-in and 4 sit-on-top models, also offers bigger, bolder graphics and product feature call-outs. According to Kelley Woolsey, Pelican’s Director of U.S. sales, “Our retailers, both large and small, are looking for boats that are more fully featured at higher retail prices, with better margins… that’s what Pelican Premium is all about.” Simply stated, the Pelican Premium line costs only “a little more buck for a lot more bang.” NEW! Limited lifetime warranty on hulls In other big news, beginning in 2013, all Pelican, Elie and Pelican Premium kayaks will feature a limited lifetime warranty on their hulls. Other components and accessories will continue to be warranted for one year, as always. Noel Basque, Pelican’s Executive Director of Sales, explains, “We understand that our manufacturing process is different than most other kayak manufacturers and we want to remove any doubt that may be in the consumer’s mind about the quality of our kayaks. We know that our manufacturing methods and exclusive materials produce the industry’s stiffest, strongest and most durable polyethylene kayaks and we are ready to back that claim with a warranty that is worthy of our product.” More exciting news! In 2013, Pelican International’s popular Pelican line will include both redesigned products and brand new products. The 2013 Elie line will offer impressive product upgrades, exciting new colour choices and bigger, bolder graphics. Paddlers of every level will want to check out all the exciting new products and features Pelican has in store for 2013. Visit us in booth 36113 at Outdoor Retailer to find out more! ### About Pelican International Founded in 1968 and based in Laval, Quebec, Pelican International is a leader in kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. As a company that promotes enjoying the great outdoors, Pelican is committed to protecting our environment and recycles 99.5% of the excess material produced in their manufacturing process to make new products and has installed specially designed ducts that redirect heated air from their moulding ovens to heat their production facility in the winter. Pelican International also promotes safe boating, advising all passengers to wear a coast guard-‐ approved personal flotation device at all times when aboard a boat. For more information, please visit Pelican’s website at www.pelicansport.com Contact: Lisa Senecal 450-664-1222 senecall@pelicansport.com Pelican International Inc. 1000 Place Paul-Kane Laval, Quebec, Canada H7C 2T2 Tel: 450-664-1222 Fax: 450-664-4522 1-888-669-6960 service@pelicansport.com Pelican International Inc. Press Release FOR IMMEDIATE RELEASE Pelican’s 2012 line of entry level fishing kayaks makes it easy for first-‐ timers to get on the water. LAVAL, QUEBEC, July 9, 2012 – The popularity of Kayak fishing has exploded in recent years, as more and more people discover its unmistakable advantages. Kayak fishing offers a more peaceful and intimate paddling experience, is environmentally friendly and affordable, and allows anglers to access bountiful fishing spots that are too narrow or shallow for larger watercraft, not to mention that it allows them to quietly approach fish without scaring them off, as they would in a motorized boat. Always at the forefront of kayak design and innovation and consistent in its mission to make paddling sports accessible to all, Pelican International offers a full range of entry level fishing kayaks that make it easy for first-‐timers to get on the water. All models come pre-‐equipped with basic fishing features, so paddlers can hit the water angling. Pelican’s 2012 line-‐up of fishing kayaks includes 2 sit-‐ins and 3 sit-‐on models: Pulse 120X Angler 12-‐foot sit-‐in Pulse 100X Angler 10-‐foot sit-‐in Castaway 130 13-‐foot sit-‐on-‐top Castaway 116 11.5-‐foot sit-‐on-‐top Castaway 100 10-‐foot sit-‐on-‐top Sit-‐on-‐tops Castaway 130 Designed to offer both speed and stability, this 13-‐foot fishing kayak is equipped for reeling in the big ones! It features adjustable oversize foot pegs, a day hatch with dry bag, elastic bungee cords in the stern, a self-‐bailing design, two flush mount rod holders, an adjustable padded backrest, a stern storage platform, bow and stern carrying handles, a bottle holder, swivel rod holder, molded seat and more. Key specs: Length: 13' -‐ 396 cm Beam: 30'' -‐ 76 cm Depth: 15'' -‐ 38 cm Weight: 61 lb. -‐ 28 kg Max Capacity: 350 lb. -‐ 159 kg Hull Material: RAM-‐X SRP: $599.99 Castaway 116 This practical and versatile kayak offers ample storage space, exceptional stability, comfort and safety and every feature you need for fishing. It offers all the features of the Castaway 130 in an 11’6” model. Key specs: Length: 11' 6'' -‐ 350 cm Beam: 30'' -‐ 76 cm Depth: 14'' -‐ 36 cm Weight: 53 lb. -‐ 24 kg Max Capacity: 275 lb. -‐ 125 kg Hull Material: RAM-‐X SRP: $499.99 Castaway 100 This 10’ model offers most of the features of the larger kayaks in the Castaway line, including paddle tie-‐downs, elastic bungee cords in stern, self-‐bailing design, two flush mount rod holders, an adjustable padded backrest, stern storage platform, bow and stern carrying handles, a bottle holder, swivel rod holder and molded seat. Key specs: Length: 10' -‐ 305 cm Beam: 30'' -‐ 76 cm Depth: 13.5'' -‐ 34 cm Weight: 44.5 lb. -‐ 20 kg Max Capacity: 250 lb. -‐ 113 kg Hull Material: RAM-‐X SRP: $369.99 Sit-‐ins Pulse 120X Angler Ideal for the seasoned fisherman who doesn’t want to miss a bite, the 120X Angler offers the perfect balance of tracking, performance and ease of paddling. It features a stern storage hatch with adjustable straps, paddle tie-‐down, adjustable oversize foot pegs, a day hatch with dry bag, elastic bungee cords in bow and stern, an adjustable padded backrest, bow and stern carrying handles, a bottle holder, swivel rod holder, two flush mount rod holders, a molded seat, padded seat cushion and more. Key specs: Length: 12' -‐ 366 cm Beam: 28'' -‐ 71 cm Depth: 16'' -‐ 41 cm Cockpit width: 24'' -‐ 61 cm Cockpit length: 47'' -‐ 119 cm Weight: 48 lb. -‐ 22 kg Max Capacity: 350 lb. -‐ 159 kg Hull Material: RAM-‐X SRP: $499.99 Pulse 100X Angler This easy to paddle kayak takes even novice paddlers to the best fishing spots. It features a paddle tie-‐down, stern storage hatch with adjustable straps, adjustable oversize foot pegs, a swivel rod holder, elastic bungee cords in bow, an adjustable padded backrest , bow and stern carrying handles, two flush mount rod holders a molded seat and padded seat cushion. Key specs: Length: 10' -‐ 305 cm Beam: 28'' -‐ 71 cm Depth: 14'' -‐ 36 cm Cockpit width: 24.5'' -‐ 62 cm Cockpit length: 41.5'' -‐ 105 cm Weight: 40 lb. -‐ 18 kg Max Capacity: 250 lb. -‐ 113 kg Hull Material: RAM-‐X SRP: $399.99 Get a Special Sneak Peek at 2013 Models! Visitors to this summer’s Outdoor Retailer show can visit booth 36113 to get an exclusive preview of 3 new models that Pelican will offer in 2013: one sit-‐in model and two sit-‐on models, all built with a new Polyethylene formulation that produces the industry’s stiffest, strongest and most durable Polyethylene kayaks. These kayaks have been designed from scratch by Pelican’s design professionals and were tested by Pelican’s R&D team to maximize performance. Pelican has leveraged its nearly 45-‐years of experience in plastic molding to develop these three new well-‐equipped products that will offer impressive performance at industry-‐leading prices. Pelican’s full line of fishing kayaks is available through authorized dealers throughout North America. For more information about Pelican products, our exclusive RAM-‐X technology, and other Pelican innovations, please visit www.pelicansport.com. ### About Pelican International Founded in 1968 and based in Laval, Quebec, Pelican International is a leading manufacturer of kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. As a company that promotes enjoying the great outdoors, Pelican is committed to protecting our environment and recycles 99.5% of the excess material produced in their manufacturing process to make new products and has installed specially designed ducts that redirect heated air from their moulding ovens to heat their production facility in the winter. Pelican International also promotes safe boating, advising all passengers to wear a coast guard-‐approved personal flotation device at all times when aboard a boat and to always carry a reliable communication device and advise others of their destination and expected return time. Contact: Lisa Senecal 450-664-1222 senecall@pelicansport.com Pelican International Inc. 1000 Place Paul-Kane Laval, Quebec, Canada H7C 2T2 Tel: 450-664-1222 Fax: 450-664-4522 1-888-669-6960 service@pelicansport.com Pelican International Inc. Press Release FOR IMMEDIATE RELEASE Elie adds new 10-‐foot models to its popular line of sit-‐on-‐top kayaks LAVAL, QUEBEC, May 11, 2012 – Sit-‐on-‐top kayaks continue to gain popularity with paddlers of all levels who appreciate their exceptional stability, ease of use, safety and affordability. In response to demand from kayak enthusiasts ranging from recreational paddlers to sports fishermen, Pelican International’s Elie brand recently expanded its line of sit-‐on-‐top kayaks with the addition of two new ten-‐foot models, the Gulf 100 XE and the 100XE Angler. Comfort While the hulls of sit-‐on-‐top kayaks are similar in shape to those of their traditional counterparts, rather than sitting inside the kayak, sit-‐on-‐top paddlers sit on a molded-‐in depression on top of the vessel. This feature offers added comfort, particularly for those with larger body types, long legs or limited flexibility, who may feel less confined paddling a sit-‐on-‐ top. Ease of use Sit-‐on-‐top kayaks are ideal for new or intermediate paddlers or for those who use their kayaks only for recreational outings, rather than for paddling expeditions. With a sit-‐on-‐top kayak there is no need to practice Eskimo rolls or wet exits, because with an open deck rather than an enclosed one, there is no risk of becoming trapped in the boat if it tips over. Affordability Sit-‐on-‐top kayaks are not only more comfortable and easier to maneuver than traditional kayaks; they can also be less expensive. While some are constructed of fiberglass, most are made from highly durable, inexpensive plastic. Unsurpassed performance and durability Like all Elie kayaks, the entire Gulf line is built using Pelican’s lightweight, yet exceptionally durable Poly-‐XR™ material. Pelican is the leading North American kayak manufacturer to use Twin Sheet Thermoforming (TST) technology, which allows the company to use this higher grade of plastic, resulting in lightweight kayaks that offer unparalleled rigidity, exceptional impact and breakage resistance and superior safety. These qualities, along with their generous list of features, continue to make the Gulf line of sit-‐on-‐top kayaks the best value on the water today. NEW FOR 2012: Ten-‐Foot Models Gulf 100XE Lightweight and easy to handle, the all new 10-‐foot Gulf 100XE is a stable, easy to paddle sit-‐ on-‐top kayak. Ideal for exploring local lakes and calm rivers, this model offers outstanding value. It is self-‐bailing, comes with the Ergoflex Seating System™ with tilt-‐lock, a bow and center Quick Lock hatch, a day hatch with dry bag and a large stern platform with bungee system. It also features two side open storage compartments, accessory eyelets, adjustable oversize foot pegs, a bottle holder, keel extension and bow and stern ergonomic carrying handles. Gulf 100XE Angler The Gulf 100XE Angler was designed for those seeking a higher performance fishing kayak on a smaller scale. This 10-‐foot self-‐bailing kayak is exceptionally stable and equipped with performance, comfort and fishing features that include the Ergoflex Seating System™ with tilt-‐ lock, a bow and center Quick Lock hatch, day hatch with dry bag, a stern storage platform with bungee system, two side open storage compartments, accessory eyelets, adjustable oversize foot pegs, a bottle holder, bow and stern ergonomic carrying handles, side ergonomic carrying handles with paddle tie-‐downs, keel extension and cleat. Its high end fishing features include a ScottyTM swivel rod holder and two additional rod holders. ALSO AVAILABLE: Twelve-‐Foot Models Gulf 120XE The Gulf 120XE was designed for paddlers seeking a higher performance sit-‐on-‐top kayak. This ultra-‐stable, 12-‐foot, self-‐bailing kayak is built for comfort, ergonomics and performance. Its comfortable Ergoflex Seating System™ with tilt lock prevents thigh fatigue. Bow and center Quick Lock hatches, a day hatch with dry bag, a stern storage platform with bungee system and two side open compartments provide ample space to stow gear. It also features accessory eyelets, adjustable oversize foot pegs, a bottle holder, a keel extension and side ergonomic carrying handles with paddle tie-‐downs. Gulf 120XE Angler This 12-‐foot self-‐bailing kayak is a fully equipped kayak fishing boat. Built for comfort, ergonomics and performance, its unique features include an easy-‐access angled front hatch, the Ergoflex Seating System™ with tilt-‐lock to prevent thigh fatigue and a storage platform with bungee system. It also features a Fluid Steering System™ rudder, a bow and center Quick Lock hatch, day hatch with dry bag, two side open storage compartments, accessory eyelets, adjustable oversize foot pegs, bottle holder, keel extension, cleat, bow and stern ergonomic carrying handles, side ergonomic carrying handles with paddle tie-‐downs, as well as high end fishing features, including a ScottyTM swivel rod holder and two additional rod holders. ### About Pelican International Founded in 1968 and based in Laval, Quebec, Pelican International is a leader in kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. As a company that promotes enjoying the great outdoors, Pelican is committed to protecting our environment and recycles 99.5% of the excess material produced in their manufacturing process to make new products and has installed specially designed ducts that redirect heated air from their moulding ovens to heat their production facility in the winter. Pelican International also promotes safe boating, advising all passengers to wear a coast guard-‐approved personal flotation device at all times when aboard a boat. Contact: Lisa Senecal 450-664-1222 senecall@pelicansport.com Pelican International Inc. 1000 Place Paul-Kane Laval, Quebec, Canada H7C 2T2 Tel: 450-664-1222 Fax: 450)-664-4522 1-888-669-6960 service@pelicansport.com Pelican International Inc. Press Release FOR IMMEDIATE RELEASE Pelican offers paddlers as much fun as they can “stand” with four new stand-‐up paddleboards for 2012! LAVAL, QUEBEC, April 3, 2012 – Once again, Pelican International is at the forefront of boating innovation with its newly expanded line of stand-‐up paddleboards (SUPs). Currently one of the world’s fastest growing water sports, stand-‐up paddle boarding offers an exciting and affordable water adventure for the entire family. Stand up paddle boarding originated in Hawaii in the early 1960s, when experienced surfers used to stand on their long boards and paddle out using outrigger paddles to photograph tourists learning to surf. The experienced surfers enjoyed the visibility offered by stand-‐up paddle boarding, as their standing position offered a view both deeper into the water and further across its surface. Many compared it to walking on water and stand-‐up paddle boarding quickly became a popular water sport in its own right. In addition to the impressive views offered by boarders’ standing position, paddle boarding offers an effective full body workout, making it an ideal cross-‐training option for skiers, snowboarders and other athletes. But perhaps the best reason for its growing popularity is the fact stand-‐up paddle boarding requires minimal equipment and can be enjoyed on just about any body of water, from light ocean surf to lakes and rivers—no waves required. In response to the growing popularity of the sport, Pelican returns with its original SUP, the Flow 106X, and introduces four new models for 2012: Flow 106X: Pelican’s original stand-‐up paddleboard, this highly durable, yet affordable 10’6” board is made of twin sheet thermoformed RAM-‐X high molecular weight polyethylene. The Flow’s solid construction provides exceptional stability for riders of any level. Features include: • • • • • • • Anti-‐slip, padded deck pad providing superior comfort and secure footing Bottom grooves for improved tracking Four carrying handles and center grab-‐handle for easier transport Elastic bungee cords in bow to allow gear storage on deck Flexible rubber fin that bends and won’t break on rocks or other hard surfaces Smaller fin size that allows paddling in shallower bodies of water Easy conversion by adding optional sit-‐on-‐top kayak seat (purchased separately) New for 2012: Flow 106: This new model, also 10’6” long, is made using the same proprietary twin sheet thermoformed RAM-‐X technology as the Flow 106X, but the 106 is a more basic model designed to bring Stand Up Paddling within reach of as many paddlers as possible. With a suggested retail price of $399, the Flow 106 offers many of the features found on the Flow 106X such as: • • • • • Anti-‐slip, padded deck pad providing superior comfort and secure footing Bottom grooves for improved tracking Four carrying handles and center grab-‐handle for easier transport Flexible rubber fin that bends and won’t break on rocks or other hard surfaces Smaller fin size that allows paddling in shallower bodies of water Surge 10.4 and Surge 11.4: For the most discerning stand-‐up paddlers, these 10’4” and 11’4” boards are constructed of a polyethylene outer shell over a closed cell polyurethane inner core to produce a lighter board. Both have anti-‐slip deck pads and removable fibreglass fins. Vibe 80: This 8’ board is scaled for children and smaller paddlers. The board’s unique concave standing surface provides more secure footing and greater stability. It offers a molded front handle and center grab-‐handle, an anti-‐slip textured surface, two lateral molded fins and one flexible central removable fin, as well as an integrated bottle holder. With Pelican’s newly expanded line of affordable and versatile stand-‐up paddleboard options, there has never been a better time to get into the world’s fastest growing water sport. Regardless of size, age, proficiency or budget, Pelican has a board for all Stand Up Paddling enthusiasts. Pelican Kayaks are available at authorized retailers throughout North America. To learn more about Pelican International, please visit http://www.pelicansport.com/ ### Founded in 1968 and based in Laval, Quebec, Pelican is a world leader in the manufacture of kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. Pelican International promotes safe boating, advising all passengers to wear a coast guard-‐approved personal flotation device at all times when aboard a boat. Contact: Lisa Senecal 450-664-1222 senecall@pelicansport.com Pelican International Inc. 1000 Place Paul-Kane Laval, Qc, Canada H7C 2T2 Tel: 450-664-1222 Fax: 450-664-4522 1-888-669-6960 service@pelicansport.com Pelican International Inc. Press Release FOR IMMEDIATE RELEASE Pelican International’s feature-‐packed “Pulse” series of kayaks aims to get more paddlers on the water for as little as $229. LAVAL, QUEBEC, March 5, 2012 – Outdoor enthusiasts who have been waiting for a kayak that offers impressive performance at an affordable price are in luck this year. Pelican International, world leader in boating innovation, recently announced that as a result of the company’s ongoing efforts in research and development and its continuous investment in the latest boat building technology, Pelican’s 2012 offerings will include the “Pulse” family of kayaks, enabling paddlers to get onto the water for as little as $229 (MSRP). The “Pulse” line consists of 5 sit-‐in kayak models, including two “angler” models equipped with specialized fishing accessories such as swivel rod holders and flush mount rod holders. The line ranges in price from $229 for a basic 10-‐foot model to $499 for a fully equipped 12-‐foot angling kayak. Pelican’s newest family-‐friendly recreational kayaks are simple, economical, versatile kayaks built on a new hull platform that provides the perfect balance between lively performance and stability. All models represent incomparable value in their respective classes. Superior kayak building technology In addition to exceptional affordability, Pelican kayaks offer unsurpassed performance and durability. Since 1968, the company has developed several exclusive boat building materials, including RAM-‐X ™, a multi-‐layer material that has become the benchmark of quality in the industry for its high impact-‐resistance, its ability to regain its initial shape after a violent impact and its low-‐maintenance, UV-‐protected exterior finish. Pelican is also the only North American kayak manufacturer to use Twin Sheet Thermoforming (TST) technology. This technology allows the company to use higher grades of plastic, resulting in stiffer, lighter, more durable products. The combination of Pelican’s proprietary materials with the TST process results in a lightweight kayak that offers unparalleled rigidity, exceptional impact and breakage resistance and superior safety. Environmentally responsible As a company that promotes enjoyment of the great outdoors, Pelican remains firmly committed to protecting the environment. The company recycles 99.9% of the scrap created during the manufacturing process and uses post-‐industrial recycled plastic in over half of the boats they produce. In addition, Pelican’s 430,000 square foot North American factory uses specially designed air ducts to redirect the heat released by ovens during the molding process to heat the entire facility during the winter months. Pelican Kayaks are available at authorized retailers throughout North America. To learn more about Pelican International, please visit http://www.pelicansport.com/ ### Founded in 1968 and based in Laval, Quebec, Pelican is a world leader in the manufacture of kayaks, canoes, small fishing boats, pedal boats and outdoor winter toys. Pelican International promotes safe boating, advising all passengers to wear a coast guard-‐approved personal flotation device at all times when aboard a boat. Contact: Lisa Senecal 450-664-1222 senecall@pelicansport.com Pelican International Inc. 1000 Place Paul-Kane Laval, Qc, Canada H7C 2T2 Tel: 450-664-1222 Fax: 450-664-4522 1-888-669-6960 service@pelicansport.com Pelican International Inc. Press Release FOR IMMEDIATE RELEASE Pelican Announces Key New Hires for 2012, Signs on Two New Sales Agencies LAVAL, Quebec, February 6, 2012 – Pelican International, leader in boating innovation and owner of the Pelican, Elie and Lavika brands, is pleased to announce the nomination of four new key members to its Operations, Information Technology and Sales teams and its partnership with two new sales agencies. Tony Jorge -‐ Director of Operations A graduate of Concordia University in Montreal, Tony Jorge joins Pelican International with over 20 years of management and consulting experience in the manufacturing sector. As the newly appointed Director of Operations for Pelican International, Tony will report to the Vice President of Operations, Marie-‐Christine Piedboeuf, and oversee Procurement, Planning, Customer Service, Logistics and Shipping. Tony has an impressive background in Plant and Operations Management and his main objective will be to implement, support and drive the company’s business strategies while improving the overall effectiveness and efficiency of Pelican’s support services. He will play a major role in long-‐term planning, with a clear focus on operational excellence. Claude-‐Simon Dansereau – Manager, Strategic Sourcing Claude, a Pelican employee for over 6 years, brings over 20 years of experience in international purchasing to his new role. His expertise in ERP systems coupled with his experience in negotiating with Asian suppliers makes him the ideal candidate for this position. In his new role, Claude will be responsible for supporting Pelican’s growth by developing sourcing strategies in both Asia and North America. He will also negotiate major contracts with suppliers and subcontractors. Claude will report to the Director of Operations, Tony Jorge. Jean-‐Philippe Bertrand – Director of Information Technology Jean-‐Philippe has 12 years of managerial experience in several areas, including Information Technology, Logistics and Quality Control. His understanding of the various roles in an organization will be a tremendous asset to Pelican as he supports the company’s existing projects and undertakes new ones, such as the implementation of a Business Intelligence system. Christine Desautels, International Sales Representative Christine is the newest addition to Pelican International’s Sales Team. As the new International Sales Representative, she will report to the Executive Director of Sales, Noel Basque, and will be responsible for all sales outside of North America. Based at Pelican International’s head office in Laval, Quebec, Canada, Christine will work closely with all of Pelican’s Distributors to continue to grow the company’s international markets. Christine has been with Pelican for five years and has held customer service positions elsewhere. Her work ethic and “can-‐do” attitude will ensure that Pelican’s distributors are well serviced as the company continues to supply retailers worldwide with all of its brands, including Pelican, Elie and Lavika. “In order to sustain Pelican’s continued growth, we are investing in key talent to grow our business in the U.S., as well as overseas”, said Antoine Elie, C.E.O of Pelican International. “We are also strengthening our technology infrastructure and our operations team in order to optimize our supply chain and ensure the best possible product quality. I am pleased to welcome these new players to the Pelican team and I am confident that their depth of experience will be of great benefit to Pelican and its retail partners.” Pelican International has also signed on with two new Sales Agencies, Remsing Associates Inc. of Vermont and Alabama-‐based Where the Wild Things Are. Remsing Associates – Northeast and Mid Atlantic (Maine to Virginia) Tom Remsing of Remsing Associates Inc. has over 25 years of experience in the paddle sports business as a retailer, outfitter and manufacturer’s representative. Warren, Vermont-‐based Remsing Associates has been in business for 15 years and covers New England and the Mid-‐ Atlantic states. Remsing was among the first in the country to sell thermoformed ABS kayaks and they have a keen understanding of the advantages of the manufacturing process. “I’m thrilled to have partnered with Pelican International in the Northeast Market and the timing couldn’t be better, given the rapidly changing dynamics we are now experiencing in the industry,” said Remsing. “I’ve always been fascinated with technological advances in paddle sports, as I feel it gives my firm a competitive edge in the marketplace. In my opinion, Pelican’s innovative Twin-‐Sheet Thermoforming process is a game changer. Let’s see… lighter, stiffer, stronger and less expensive – what’s not to like? The rapid growth we’ve seen in market share for both Pelican and Elie Kayaks is a testament to that fact.” Where The Wild Things Are – Southeast (North Carolina to Florida) Cliff Earle and Tom Foote of Where the Wild Things Are bring 34 and 14 years respectively of paddle sports experience to their seven year old partnership. Both are avid canoeists with a passion for paddling and the outdoors and bring a straight-‐forward, hands-‐on approach to their business. They leverage their extensive paddlesports experience to bring a high degree of technical understanding to retailers. Their strong customer relationships in the South Eastern United States will be of great benefit to Pelican International. Pelican International has shown impressive growth over the past few years, consistently outperforming industry growth, and is committed to providing high quality products and top tier service to its retail partners. ### About Pelican International Founded in 1968 and based in Laval, Quebec, Pelican International is a leader in boating innovation and dedicated to making boating more accessible and affordable for everyone. With an extensive line of kayaks, canoes, fishing boats and pedal boats, Pelican offers a boat for all recreational water enthusiasts. Pelican promotes safe boating, advising all passengers to wear a coast guard-approved personal flotation device at all times when aboard a boat. For more information about Pelican International, please visit their website at www.pelicansport.com Contact: Lisa Senecal 450-664-1222 senecall@pelicansport.com Pelican International Inc. 1000 Place Paul-Kane Laval, Quebec, Canada H7C 2T2 Tel: 450-664-1222 Fax: 450)-664-4522 1-888-669-6960 service@pelicansport.com Pelican International Inc. Press Release FOR IMMEDIATE RELEASE Pelican Announces 2012 Line-up: Adds Nine New Kayaks LAVAL, QUEBEC, January 30, 2012 –Pelican International, the world leader in boating innovation, continues to respond to the growing popularity of water sports by introducing products tailored to an increasing number of market segments. This year, with the addition of several new models, including six new kayaks and three SUPs, to its well established line of kayaks, fishing boats, pedal boats, stand-up paddleboards and canoes, Pelican truly offers something for everyone. Whether for a day of family fun on the water, a romantic sunset paddle, or a trek to a favourite fishing spot, Pelican has the ideal model to suit every boater’s needs, skill level and budget. Sit-In Kayaks Pelican’s line of sit-in kayaks now offers eight single and tandem models ranging from basic, beginner-friendly boats to recreational models with convenient touring features. Sit-in models are available in 8-foot, 10-foot, 12-foot and 14-foot versions, including three new kayaks from the Pulse family - two new 10-foot models and one new 12-foot model. For dedicated anglers, Pelican offers 10-foot and 12-foot versions of the Pulse, both new for 2012 and equipped with fishing features such as swivel and flush mounted rod holders. Sit-On Kayaks For those who prefer the versatility of a sit-on kayak, Pelican offers eight models, including single and tandem versions and ranging in length from six to thirteen feet. The latest addition to the sit-on line is a brand new 6-foot children’s kayak with backrest and safety flag. The sit-on line-up also includes three fishing kayaks (10 feet, 11.6 feet and 13 feet), all fully angler equipped. Pelican’s Superior Technology and Craftsmanship In business for over 40 years and with over 1.5 million boats sold world-wide, Pelican is not only renowned for the diversity of its line of products, but also for its superior technology and craftsmanship. In order to achieve peak performance, Pelican’s kayaks are made using state of the art Twin Sheet Thermoforming (TST) and Pelican’s exclusive RAM-X™ material, a high molecular weight polyethylene. The TST process allows Pelican to use this higher grade of plastic, resulting not only in a kayak that offers improved performance characteristics such as stiffness that provides the paddler with a more agile and responsive kayak, but also a more durable vessel. Stand-Up Paddleboards (SUPs) In 2011, Pelican introduced the Flow 106X stand-up paddleboard. For 2012, Pelican has added the basic Flow 106 and two new lighter foam-core stand-up paddleboards (the Surge 10.4 and 11.4). Other Boats In addition to kayaks and paddleboards, Pelican offers a wide variety of recreational and sporting boats, including canoes (ranging from thirteen to sixteen feet) and five fishing boats, including mini-pontoon style boats, a “Jon” style boat and a modified vhull boat (ranging from eight to ten feet.) Pelican also offers seven pedal boat models in a variety of configurations, ranging from three-person to five-person and including both basic models and higher end versions equipped with canopies and coolers. Pelican also offers an electric pedal boat with five forward and two reverse speeds. Environmental Awareness As a company that promotes enjoying the great outdoors, Pelican is committed to protecting the environment. That’s why all Pelican watercraft are manufactured in its 430,000 square foot North American factory, where the company recycles 99.9% of the scrap created during the manufacturing process. It also uses specially designed air ducts to redirect heat released by ovens during the molding process in order to heat the facility during the winter months Models for Every Taste, Skill Level and Budget For water sport enthusiasts who have been meaning to try something new, 2012 is the year to do it! Whatever type of watercraft you are looking for, Pelican’s 2012 line-up truly offers something for every size of person, taste, skill level and budget ### Founded in 1968 and based in Laval, Quebec, Pelican International is a leader in boating innovation and dedicated to making boating more accessible and affordable for everyone. With an extensive line of kayaks, canoes, fishing boats and pedal boats, Pelican offers a boat for all recreational water enthusiasts. Pelican promotes safe boating, advising all passengers to wear a coast guard-approved personal flotation device at all times when aboard a boat. For more information about Pelican International, please visit their website at www.pelicansport.com
