Safran Magazine #12
Transcription
Safran Magazine #12
aPril 2012 – # 12 the safran group magazine special report China today 40 years of partnerships with Safran p. 18 PANORAMA: PATROLLER DRONE, LONG-ENDURANCE OBSERVATION / p. 26 MARKETS: SMART CARDS FOR HEALTH Contents marchés Editorial marchés News break p. 04 Special report p. 08 Building confidence for the long haul China today 40 years of partnerships with Safran. Panorama p. 18 Long-endurance observation Markets p. 22 22 Safran in the UK 25 The A400M’s inertial navigation system 26 Health card a success 28 High-tech missiles Insight p. 30 Interview p. 32 Jean-Paul Herteman Chairman and CEO of Safran S Recruitment: a more attractive employer Tunisia takes off Interview with Mohamed Frikha, Chairman and CEO of Telnet. 22 United Kingdom The Safran group magazine - 2, bd du Général-Martial-Valin 75724 Paris France - Cedex 15 - E-mail : safran.magazine@safran.fr - Publication Director: Pascale Dubois - Editorial Director: Florent Vilbert - Executive Editor in Chief: Céline Groult Editor in Chief: Martin Bellet - Written by: A. Attali, D. Baudier, M. Bellet, B. Dietz, S. Ghorbal, F. Lert, G. Sequeira-Martins - Translation: Don Siegel, ID Communications - Production: - Printed by: Imprimerie Vincent, certified imprim’vert on PEFC accredited paper - ISSN 19607164 - The articles and illustrations published in this magazine may not be reproduced without prior authorization. Cover: © Corbis 02 _ April 2012 _ safran Magazine Four decades of mutual trust A similar cultural and industrial heritage, as well as geographical proximity, have fostered Safran’s development in the United Kingdom, enabling it to deploy a broad array of expertise. © Jérome Deullin / Eurocopter You can also check out the latest Safran news on: • www.safran-group.com • www.facebook.com/GroupeSafran © Roberto Frankenberg / Safran The Patroller drone is the most cost-effective solution for long-endurance surveillance missions. afran has been especially successful in recent months. The newgeneration aircraft engine LEAP has really taken off, having already logged more than 3,000 orders and commitments. LEAP is indeed a worthy successor to the CFM56, which continues at record business levels. We have also staked out exceptional positions to anticipate changes in the air transport industry, by investing in “more-electric” aircraft and green taxiing, for instance. Other major developments are cause for satisfaction as well, in particular the completion of the Herakles project to create the world’s second largest solid rocket propulsion company, our link-up with Thales in optronics and infrared sensors, and the acquisition of the U.S. company L1 Identity Solutions, making Safran one of the world leaders in security “We are very proud of technology. our efforts to help develop Each of these developments plays employment in industry.” a fundamental role in our Group’s organization, harbors expanded synergies and future growth, and strengthens us over the long term. To keep pace with ongoing growth, we continue to modernize our production facilities in France and around the world. We are also very proud of our efforts to help develop employment in industry and attract today’s top talents, who will obviously underpin our future success. Many questions remain up in the air, of course, as we move forward. Europe’s current financial difficulties will impact the real economy. Safran will rise to these challenges because we operate in global markets, we deploy a resilient strategy, and we have a very clear vision of where we are going. The companies that will emerge from this crisis as winners are those able to create a distinctive difference by leveraging innovation and competitiveness. And that’s why, with full confidence in the future of our Group, we are going to further amplify our focus on R&D and increase our capital expenditures. safran Magazine _ April 2012 _ 03 News Breaks marchés wEXPORT wUnited States U.S. Vice President Joe Biden, a prestigious guest O n January 26, 2012, the Vice President of the United States, Joe Biden, visited Safran USA and Albany Engineered Composites in Rochester, New Hampshire, accompanied by Safran’s Chairman and CEO, Jean-Paul Herteman. Following the visit, Vice President Biden gave a speech on U.S. policies to boost employment, especially via measures designed to encourage partnerships between the private sector and universities. Safran and Albany, which expect to hire some 400 employees in the United States over the next ten years, have teamed up with Great Bay Community College in Portsmouth, New Hampshire, to set up a training program that meets their skills requirements. This project also includes the opening of another plant specialized in the 3D woven RTM process, in the Lorraine region of France. Safran has operated in the United States for 40 years, in all three of its core markets, through 31 different companies. About 20% of Safran’s consolidated sales are generated in the United States. On January 30, 2012, Safran and Thales acquired Areva’s 20% stake in Sofradir, their equally-owned subsidiary specialized in infrared detectors. Each partner now owns 50% of Sofradir. This transaction was planned as part of the partnership agreement signed by Safran and Thales on December 20, 2011 to bolster the national infrared detector industry. It will also expand their access to international markets, a key objective to ensure the financial viability of this industry. Rafale soon to be deployed in India D assault’s Rafale has been selected by India to start exclusive negotiations for the “contract of the century”, concerning the country’s requirement for 126 modern fighters. Estimated at more than 10 billion euros, this is one of the largest contracts in military history. It also redefines France’s position in the global defense market. Combat proven in Afghanistan and Libya, the Rafale is now in the process of earning its first export contract. Safran provides the engine and many other systems and equipment for this state-of-the-art multirole fighter. W Learn more For details on Safran’s contribution to Rafale, see the Aerospace Applications section on the Safran website: www.safran-group.com 1 million flight-hours logged by Arriel and Makila helicopter engines in Malaysia. 04 _ April 2012 _ safran Magazine © D.R. © D.R. An interview with Bernard Decré, president of the association La Recherche de l’Oiseau Blanc, in the Media section of Safran’s website: www.safran-group.com new employees will be hired worldwide by Safran in 2012. 1 million Morpho issued its one-millionth biometric device to an Indian customer during the Biometrics trade show in London. “It’s both an immense chance and a great responsibility to be chosen for one of the most impressive production programs in the history of aviation, also the keystone in our exceptional transatlantic partnership with GE*. Having reached the ‘age of maturity’, like CFM in fact, I am very proud and very enthusiastic about being able to directly contribute to building foundations for the future, through the development of the LEAP engine. Following in the footsteps of its predecessor, the CFM56, the LEAP engine is already staking out a position as the market standard for single-aisle jets in the next 25 years.” Cédric Goubet, 40, supervises CFM-led programs, and provides an essential liaison between GE and Snecma. After several years with the French government, in particular contributing to the definition and deployment of the “competitiveness clusters” policy in 2004, he joined Safran in 2010, reflecting his firm conviction that industry would remain a key to the future of France and its world-class position. Safran’s heritage. The company Lorraine-Dietrich was founded in 1871, and was acquired by Gnome & Rhône in 1941. Gnome & Rhône was nationalized in 1945, along with other French engine-makers reaching back to the dawn of aviation, and renamed Snecma. W Learn more 6,000 Cédric Goubet, Executive Vice President, CFM International In search of the White Bird S More than Decision-makers wHERITAGE afran signed a two-year partnership agreement in December 2011 with the association La Recherche de l’Oiseau Blanc (“In Search of the White Bird”) to participate in the fourth search operation to find the wreckage of the Oiseau Blanc (White Bird), the legendary plane flown by French pilots Charles Nungesser and François Coli, that may have crossed the Atlantic 12 days before Lindbergh in 1927. The association will try to find the Lorraine-Dietrich engine that powered the White Bird, an important link to © Dassault Aviation - S. Randé © Michael Hemberger / Safran USA, Inc. Safran increases stake in Sofradir * CFM International is a 50/50 company of Safran and GE. safran Magazine _ April 2012 _ 05 News Breaks marchés W Learn more A video of the concert given during the award ceremony, in the Commitments section on the website: www.safran-group.com Strong rise in 2011 earnings Vega lifts off! Despite the financial crisis and the current crisis of confidence in Europe, Safran posted very positive financial results in 2011. Recurring operating income jumped 35% to 1.2 billion euros, equal to 10.1% of sales, and net income rose 27% to 644 million euros. The Group’s order book also reached an all-time high of 43 billion euros. Safran is also looking forward to a continued improvement of its results in 2012 and beyond, and will continue to invest in cutting-edge technologies and innovative products. E urope’s new Vega light launcher, intended for small satellites, made a successful first qualification flight on February 13, 2012 from the Guiana Space Center in French Guiana. Safran contributed to this success through technological innovations provided by its companies. Europropulsion, the joint subsidiary of Snecma Propulsion Solide and Avio, makes the solid rocket motor for the launcher’s first stage – the largest single-piece SRM with a filament wound structure. Snecma Propulsion Solide also provides the nozzle and the igniter casing. Expected to perform one or two launches a year, this new rocket developed by ELV, a joint venture of Avio and EADS, gives Arianespace a complete family of launchers. wPropulsion Upgraded SaM146 version O n January 25, 2012, the French-Russian consortium PowerJet announced that the 1S18 version of its SaM146 engine had been certified by the European Aviation Safety Agency (EASA). The SaM146 powers the Sukhoi Superjet 100 © Superjet International On October 3, 2011, Wenjiao Wang received the Safran Foundation prize for music. This young pianist started her international career in France in 2003. Born in China in 1985, Wenjiao Wang entered the Conservatoire National Supérieur de Musique et de Danse, winning a First Prize (2008) and earning a Master’s in piano with a unanimous vote by the jury, along with a First Prize in chamber music (2010). Her first album, Duo Azar, inspired by Spanish music and tangos, was issued by PAI Records in 2011. wSpace © ESA/CNES/Arianespace Safran Foundation awards music prize regional jet. The new SaM146 1S18 version offers higher takeoff thrust (16,100 lb, versus 13,500 lb for the baseline version), enabling the Sukhoi Superjet 100 to operate at higher maximum takeoff weight and thus carry more fuel to increase its range. wCapital expenditures New French wiring plant © Pierre Soissons 06 _ April 2012 _ safran Magazine Karen Bomba, along with Jean-Paul Herteman, Chairman and CEO of Safran, and Louis Gallois, Chief Executive Officer of EADS and Chairman of the new industry think tank, La Fabrique de l’Industrie, Henri-Michel Comet and Martin Malvy, respectively prefect and president of the Midi-Pyrénées region. Safran invested some 12 million euros to ensure the longterm local presence of Labinal, the world’s leading supplier of electrical wiring solutions for aircraft. The plant has 730 employees. It produces wiring harnesses and electrical cabinets for EADS, provides product support services for Airbus, and is also the company’s worldwide production coordination center. Villemur-surTarn, the sixth Group plant opened since 2010, clearly reflects Safran’s industrial strategy, which seeks to safeguard key technologies and skills by investing in its historic homeland. Decision-makers Kening Liu, Chief Executive Officer, Safran China “When China awakes… In fact, China woke up at the dawn of this century, and has become a pivotal market in all sectors, especially aviation and security. Safran has been anticipating this development for over 20 years, and is investing in this Asian giant. The Group has formed very close relations with both public and private customers, as well as universities.” Kening Liu, CEO of Safran China, supervises Safran’s business in China, and is very pleased to see that the Group’s efforts to expand to his native land are bearing fruit. After studying in France and then working as a commercial banker in Asia, he was named managing director of the bank Arjil et Associés (Lagardère group). Kening Liu joined the Group in 2004 to support its development in China. © D.R. T he new 13,500 square meter (145,800 sq ft) “Jean Labinal” plant, named after the founder of Safran group company Labinal, was inaugurated on February 21, 2012 in Villemur-sur-Tarn, southwest France, by the company’s Chairman and CEO safran Magazine _ April 2012 _ 07 Special report marchés China today €4 .48 trillion GDP in 2010 08 _ April 2012 _ safran Magazine 4,004 new single-aisle jets in China by 2030 1.3 billion inhabitants, the most populous country in the world © Image100 / GraphicObsession The world’s second leading economic power, China is betting on high-tech to win new markets. safran Magazine _ April 2012 _ 09 Special report marchés ECONOMY The remarkable rise of the Chinese economy Biometrics and detection systems under development second largest economy in the world since 2010 10% average annual growth since the early 1990s $183 billion trade surplus in 2010 C Energy giant “China is also investing heavily in nuclear power,” adds Raffarin. “This is vital for a country that has “Chinese industry is now betting on high technology to grow.” Jean-Pierre Raffarin, former French prime minister and senator to import a large share of the energy resources it needs to ensure growth. But this focus doesn’t prevent it from also looking into technologies needed for sustainable development, because China is fully aware that it is a major producer of carbon dioxide (CO2), and that this situation 10 _ April 2012 _ safran Magazine cannot be sustained over the long haul.” Reflecting this awareness, in 2007 China became the world’s leading producer of photovoltaic solar panels, with total production capacity of 1.18 GW. By 2010 four Chinese companies were among the top ten worldwide in this sector, and two of them accounted for 28% of global production. China has also embarked on the construction of eco-cities, including “positive energy” buildings with smart waste management. Last but not least, China’s auto industry is already working on an electric vehicle. A pivotal player China has been investing in its aviation industry for many years to support its development and capitalize on strong domestic demand. As early as 2004, China was already the world’s third largest air transport market, in terms of number of passengers and freight carried. By 2020, the Chinese government plans to have 244 airports, including 13 capable of handling 30 million passengers a year. Over the next decade, the government has projected average annual growth of 10% in passenger traffic and 14% for cargo. Jean-Pierre Raffarin, heavily involved in cooperation between France and China, confirms that the latter has become a pivotal economic player. “But we shouldn’t be afraid,” he adds. “China is not seeking domination at any price, but wants to collaborate with Europe to ensure its development. It will play a major economic role because of the size of its domestic market and its weight in international trade. Furthermore, it will have a decisive impact on the energy, sustainable development and transport markets, and on high technology markets in general. So we have to team up with Chinese companies, not only to gain access to this huge domestic market, but also to benefit from the international reach that these companies will inevitably gain. And that’s how our technologies will endure in the global market.” ■ Single-aisle commercial aircraft orders by region, until 2030 Europe 18% (3,447 aircraft) China North America 23% (4,004 aircraft) 19% (3,638 aircraft) Rest of the world 40% (7,660 aircraft), including Latin America 9%, Asia-Pacific 14% Trends in the three leading passenger markets from now to 2030 Billions of passenger-km per year Europe domestic flights +3.6% 1,430 North America domestic flights +2.6% 1,337 China domestic flights +7.3% 1,328 0 2% 4% 6% Increase vs. 2010 © Antoine Levesque 2nd hina’s gross domestic product (GDP) jumped 10.3% in 2010, reaching $5.88 trillion and moving it to second place worldwide, ahead of Japan, its leading trade partner. Former French prime minister and senator Jean-Pierre Raffarin is an acknowledged specialist on China, a country he has visited regularly since 1971, forming solid ties in both government and academic circles. He quickly corrects an old preconception about China, pointing out that “Chinese industry is no longer developing according to a low-cost model. It is now betting on high technology and added value to drive its growth.” While still discreet, this trend nonetheless started many years ago, underpinned by massive investments both in China and in international markets. As far back as 1999, China was the world’s tenth largest exporter of high-tech products. The transition was also very rapid. While high-tech products only accounted for 10% of Chinese exports in 1992, they rose to 25% ten years later, a rate already very close to that of developed countries. © GraphicObsession Now the world’s second leading economic power, China has only realized part of its huge potential. But it has already reached a level of technology comparable in many ways to today’s developed countries. The 12th Chinese 5-year plan, launched in early 2011 and running until 2015, provides for a modernization of the country’s civil governance, as well as the associated tools and documents. “This will result in the large-scale distribution of biometric ID cards and passports, along with the deployment of the corresponding enrolment and management systems,” points out Jean-Luc Hidalgo, Chairman and CEO of Morpho China. His company hopes to duplicate its major achievement in India, where it contributes to the one million ID numbers issued every day. Morpho China’s teams are already gearing up for the official publication of the request for proposals (RFP), expected by the end of 2012. Morpho also plans to develop its business for explosive and illicit substance detection systems. “China wants to purchase latest-generation equipment to be sure that its airplanes can fly anywhere in the world,” notes Emmanuel Mounier, Chairman and CEO of Morpho Detection International. While the growth of air traffic favors sales, current laws and regulations are still an obstacle. For the moment, they only stipulate X-ray detection systems, whereas Morpho’s systems use the higherperformance computed tomography technology. But these regulations should change, opening a market for Morpho that is three times greater than its current market. Source: Safran safran Magazine _ April 2012 _ 11 Special report marchés PARTNERSHIPS When the Chinese aviation industry awakens Over the last 30 years Safran has formed strong ties with the major players in the Chinese aviation industry. Today, this mutual trust has been rewarded by several strategic partnerships. T here’s China… and the rest of the world! According to Muriel Duthon, director of the Asia zone at Safran, “In a few short years China will be the global leader in aviation, in terms of industrial development, airport capacity and number of aircraft in service. In fact, China will eventually account for some 20 percent of the global aviation market.” Bruno Cotté, Safran Executive Vice President, International, notes that “The Chinese aircraft industry is strategic, and is one of the priorities in China’s industrial development. It therefore enjoys an array of financial support, to help the country’s aim of eventually taking a place comparable to that of the European and American manufacturers.” These efforts culminated in 2008 when the Chinese government created the Commercial Aircraft Corporation of China (Comac). Various entities were transferred to this new company, including sections from different aeronautical institutes of the Aviation Industry Corporation of China (AVIC, the country’s aviation conglomerate), Avic Commercial Aircraft (ACAC) and parts of Shanghai Aircraft. In exchange, AVIC received 26% of Comac’s shares. Since then, Comac has been 12 _ April 2012 _ safran Magazine in charge of the production of the ARJ21 regional jet, as well as the design and construction of the C919, China’s first mainline commercial jet. “The first flight of this jetliner will mark the birth of a future aviation giant,” says Jean-Luc Doublet, C919 program director at Safran. “China wants to develop comprehensive capabilities to make Comac the world’s third leading commercial jet manufacturer, behind Airbus and Boeing. So they are looking for partners who can help them meet this challenge.” Comac has already chosen the engine to power this new jet: the LEAP-1C made by CFM International, the joint venture of Safran and GE. Strategic partnerships Fully aware of the extraordinary opportunity offered by the Chinese market, Safran sought to tighten its links with different players. In November 2010, this culminated in a general partnership with AVIC, coordinated by a strategy committee comprising corporate officers from both companies who meet regularly. The original agreement was then implemented in 2011 with the signature of three Memorandums of Understanding (MoU). The first defined the foundations for collabora- Comac has already booked 235 orders for the C919 (including 60 options), which should make its first flight in 2014. It will be powered by the LEAP1C from Safran and GE, the sole Western engine for this aircraft. 5 joint ventures formed by Safran and Chinese companies tion on new-generation turboprop and other turbine engines for the Chinese and international markets. The second MoU defined the collaboration between the two companies on avionics for helicopters and airplanes. The third set out the conditions for collaboration on training programs between Safran Corporate University and AVIC University. The two companies’ partnership bolsters the ties that were established some 30 years ago on helicopters, based on the sale of a production license to China for the Arriel 1 turboshaft engine. Safran helicopter engine specialist Turbomeca took advantage of the reenergized relationship between Safran and the Chinese aviation industry to sign a contract in 2010 for 90 Arriel 2C engines to be delivered to China Aviation Technology Import-Export Corporation and AVIC. In early 2011, wiring specialist Labinal created a joint venture with Comac subsidiary Shanghai Aircraft Manufacturing Co. Based in Shanghai, this new company will design, develop, produce and support electrical wiring interconnection systems (EWIS). It was also chosen to produce the complete wiring system for the C919, a landmark contract since Comac projects the production of some © Safran © Safran 2,000 jetliners in this family. “Following the selection of Safran to supply the complete propulsion system for the C919, this contract marks another major step forward in Safran’s role in the success of this new aircraft,” notes Yves Leclère, Safran Executive Vice President, Transformation. The new Safran entities being created in China to handle all of this work will be even more effective, since they can capitalize on the experience of established local entities, including Snecma Xinyi Airfoil Castings, Co. Ltd, the turbine blade casting company located in Guyiang, and Sichuan Services Aero Engine Maintenance Company (SSAMC), the CFM56 maintenance, repair Signature of a general strategic partnership between Safran and AVIC on November 16, 2010 in Zhuhai. safran Magazine _ April 2012 _ 13 Special report marchés LOCATIONS Production of CFM56 jet engine parts at the Snecma plant in Suzhou. Long-standIng industrial collaboration © Zhou JunXiang / Imaginechina / Safran Solidly established in China for more than 40 years, Safran can speak with a single voice to both its partners and the government. and overhaul (MRO) specialist in Chengdu. 14 _ April 2012 _ safran Magazine Chinese nacelles At the end of 2010 Aircelle signed a partnership agreement with Xi’an Aircraft International Corporation (XAIC), a subsidiary of AVIC, creating a joint venture dubbed SAVI. This new company will manufacture and assemble nacelle components on behalf of Nexcelle, the joint venture between Aircelle and Middle River Aircraft Systems (MRAS), a subsidiary of GE. Based in Xi’an, SAVI will supply nacelles to Comac for its new C919 jetliner. SAVI calls on three decades of collaboration between AVIC and Safran to fulfill this mission, a key to the transition from design to production. “We need solid foundations, because this is a very heady challenge. Our joint venture will be the first supplier in China for commercial aircraft nacelles. Capitalizing on the long experience and expertise of Aircelle and XAIC in turning out high-quality aircraft components, this new company will fill the current ‘nacelle gap’ in China.” The creation of the new joint venture is a very promising first step: “This agreement gives us an excellent outlook for meeting C919 production requirements, which could expand even further with work for other aircraft programs.” SAVI does indeed give Aircelle a major advantage, namely favored access to the booming Chinese market and a sterling opportunity to expand its global presence. © Zhou JunXiang / Imaginechina / Safran Chairman and CEO, Aircelle © Henri Brauner Flight data at hand Another Safran company, electronics specialist Sagem, signed a landmark agreement in June 2011 with the Center of Civil Aviation Safety Technology (CAST), a division of the Civil Aviation Administration of China (CAAC). Safran will be supplying its Analysis Ground Station (AGS), and will also support CAST to improve the analysis of flight data from Chinese airlines. By enhancing maintenance management, this semi-automatic flight data analysis system will help airlines reduce their costs and improve safety. Already used by 500 operators worldwide, including 135 airlines, the AGS is the world leader in this market. In exchange for this support, CAST has pledged to support Sagem in its efforts to certify its aircraft condition monitoring systems (ACMS) and wireless data transmission systems. The two organizations also plan to develop Sagem’s innovative range of Cassiopée flight data management services for airlines in China, to enhance their flight operations and reduce costs. The booming China aviation industry offers a host of opportunities, and Safran should have an advantage in seizing these opportunities because of its long-term partnership with key players in the industry. ■ w Vincent Mascré I n China, local production is a real advantage! While cost is obviously a factor, Safran’s presence in China is above all due to the need to be close to its end-customers, and better meet their expectations. Today six Safran companies are located in China: Safran entities are based in Beijing and Shanghai near Comac, MessierBugatti-Dowty and Snecma in Suzhou, and Turbomeca in Beijing and Tianjin. Rounding out Safran’s presence are five joint ventures, in Guiyang, Chengdu, Xian and Shanghai. This strategy allowed Snecma to strengthen its position in China, by expanding operations to Guiyang, where the precision foundry Snecma Xinyi Airfoil Castings, Co. Ltd. makes turbine parts for CFM56 engines. Long-standing presence Safran’s presence in China actually dates back to the early 1970s. The Chinese navy had recently acquired Super Frelon helicopters and chose Turbomeca turboshaft engines – the Group’s first major contract in China. The pace picked up in the 1980s, as Safran’s predecessor companies signed an agreement with AVIC (Aviation Industry Corporation of China) concerning the production under license of Arriel 1 turboshaft engines and autopilot systems for the Z9 helicopter. At that point, the Group decided to open an office in Beijing to facilitate contacts. The number of agreements has multiplied since then, and Safran has become a toptier partner to the Chinese aviation industry. More than half of the mainline commercial jets now operating in China are powered by CFM56 turbofans, for a total of 2,800 engines in service, and Turbomeca engines power half of the helicopters in the country. Other Main entrance of the Messier-BugattiDowty and Snecma site in Suzhou. Safran in China 1,000 employees 6 companies 2,800 CFM56 engines in service safran Magazine _ April 2012 _ 15 Special report marchés UNIVERSITIES Beijing (Pékin) Xi'an Tianjin Turbomeca Helicopter Engines Co., Ltd (TTHE) Snecma Suzhou Co. Ltd, Tianjin Branch Chengdu Aero engine maintenance Training center AEMTC Shanghai Shanghai SAIFEI Aviation EWIS Manufacturing Co. Ltd Guiyang Suzhou Morpho Security System Co., Ltd Snecma Xinyi Airfoil Castings Co., Ltd Messier-Dowty Co., Ltd Snecma Suzhou Co. Ltd Office/ Company J.V Industrial Site Services Suzhou SME-CQ Automotive Safety Technology Co. Ltd University cooperation training center Safran group companies have expanded their presence at the same time, including Messier-Bugatti-Dowty, which outfits about onethird of the commercial jets in China with its landing gear and carbon brakes. Growth of the Safran brand In 2008, Safran decided to better coordinate its companies in China. This move was designed to meet two primary objectives according to Kening Liu, Safran China CEO: “We had to group our forces to more effectively counter our American and British competitors. And it was also important in dealings with the authorities, who naturally have a different attitude depending on whether they are dealing with isolated companies, or a world-class group capable of providing a broad, unified offering of products and services.” All personnel from Safran companies in China were therefore grouped in the same premises, part of Safran China. In particular, this office consolidated the support functions and relations with opinion leaders and public authorities. “We have to focus on promoting the Group’s name so we can increase its recognition,” explains Liu. Building on this new strategy, Safran can start the Year of the Dragon girded for battle. ■ 16 _ April 2012 _ safran Magazine w Joseph Lim General Manager, Messier-BugattiDowty, Suzhou © D.R. © Antoine Levesque Xi’an Savi Nacelles Co., Ltd Beijing Turbomeca Changkong Aero-Engine Control Equipment Co., Ltd Efficient talent management "After seeing production triple between 2002 and 2009, it should double again by 2014. We have taken various measures to ensure that we have the required resources to meet this challenge. For example, our new numerical control machine tools will be fully prepared in the factory so that they can be up and running as soon as we install them. We have also set up a program to detect high potentials so that we can be sure of keeping our top talents. The aim is to identify the most talented employees as soon as possible, so that we can provide special training. This training may include periods in other plants for periods of up to one month. In 2011, we sent several groups of people to our legacy plants so they could familiarize themselves with some of the best machine tools deployed by Safran." partnerships, the key to long-term relations By teaming up with the two leading aeronautical engineering schools in China, plus the corporate university run by the country’s leading manufacturer, Safran is further bolstering its credibility. N o company can play a role in the development of the aerospace industry without having engineers and managers who are specifically trained to address the issues of this leading-edge sector. Safran Corporate University has therefore formed solid partnerships with leading counterparts in Chinese academia. Since 2004, for instance, Safran has supported the education of Chinese students at leading French engineering schools (Ecoles Centrales), and in 2005 it helped create the Ecole Centrale of Beijing as part of the Beijing University of Aeronautics and Astronautics. The first class graduated in January 2012, in a ceremony attended by a number of political and industry leaders from both France and China, including Marc Ventre, Deputy Chief Executive Officer for Operations at Safran. An active partner in this school, Safran Corporate University contributes to the education of Chinese engineering students by providing supplementary expertise in both scientific and managerial subjects, through courses given by the Group’s experts and senior managers. “Safran is heavily involved, and we expect a lot from this program, because our objectives match those of the young engineering graduates,” notes Marc Ventre. “A graduate of the Ecole Centrale of Beijing school offers outstanding skills, plus a multicultural, multilingual background. These three qualities make them invaluable assets to help companies develop innovative projects in an international environment.” Safran of course promotes the quality of the courses given by contributing its specific competencies, and also supports the professional integration of these engineers by offering internships and jobs. Bringing students closer to industry Safran has signed another major partnership with the Civil Aviation University of China (CAUC), with support from the Sino-European Institute of w Jiang Wenchao Student at Ecole Centrale of Beijing © DR Turbomeca Helicopter Engines Trading Co., Ltd (TBHE) Safran China Safran Beijing liaison office “I discovered the necessary collaboration between industrial partners” “Thanks to my sixmonth internship at Safran, I discovered that the aerospace Aviation Engineering (SIAE). In addition to offering internships and participating in conferences, Safran Corporate University runs a media library specialized in aerospace. “Safran is now helping develop a propulsion course as part of the Institute’s program,” says Aude Guo, Asia relations manager at Safran Corporate University. “We are setting up a hands-on teaching unit, where students can practice what they have learned in the classroom. In 2006 a CFM56-3 engine was even donated to CAUC so students could become more familiar with how it operates.” These types of training partnerships will also help strengthen industrial ties between Safran and its Chinese partners, including Comac and AVIC. For example, Safran Corporate University and AVIC University signed an MoU in 2011 to formalize a collaboration that had already existed for many years. “These training actions have been carried out for AVIC since 1998, but this agreement marks a new stage in our collaboration,” notes Guo. “It is part of the strategic agreements signed with AVIC, and is designed to develop shared managerial methodologies, and support future industrial teaming arrangements between our two companies.” ■ industry isn’t limited to research and production. It also means collaboration with partners, resulting in real winwin agreements. In the West, this sector has made tremendous progress. Now it’s up to China to accelerate its development and contribute to the growth of the global aerospace industry.” 10,000 students at the Civil Aviation University of China 23,000 students at Beijing University of Aeronautics and Astronautics safran Magazine _ April 2012 _ 17 Panorama marchés long-endurance observation © Pieter Bastiaans / Safran The Patroller drone is the most costeffective solution for long-endurance surveillance missions. 18 _ April 2012 _ safran Magazine safran Magazine _ April 2012 _ 19 Panorama marchés © Pieter Bastiaans / Safran A multirole, cost-effective drone Featuring low production and operating costs, because it calls on technologies already developed by Sagem for the Sperwer MkII tactical drone system, the Patroller meets requirements for border and coastal surveillance, homeland security (major public events, highvalue sites), and civil security (natural disasters, environmental protection). Capable of operating in different airspaces, thanks to its manned-flight capability, this drone is deployed quickly by a reduced crew. The ground control station is designed to be installed either in a building, or on a light all-terrain vehicle. The Patroller also features a highly modular design to fit a wide range of sensors. Depending on the customer’s needs, it can be purchased, leased or operated on a “by the hour” basis, including maintenance. 4 2 © Pieter Bastiaans / Safran © Philippe Wodka-Gallien / Sagem 1 5 © Pieter Bastiaans / Safran 3 1. Flight plan 4. Control The aircraft’s design means that Patroller can be flown either as a drone or with a pilot, depending on needs and regulations. The ground control station is the same as for Sperwer, the tactical drone system produced by Sagem (Safran), already deployed by several NATO armed forces. 20 _ April 2012 _ safran Magazine Patroller’s optronics pod means it can operate day or night. Its powerful onboard sensors allow it to read a car’s license plate from a distance of several kilometers. 5. Equipment 3. Aircraft 6. Maintenance The aircraft offers excellent flight qualities, enabling it to cruise at over 20,000 feet for 30 hours, with two extra fuel tanks under its wings. The Patroller’s airframe is certified to EASA civil aviation standards. All-composite, it is robust and highly reliable, and is powered by a proven, quiet engine. The Patroller can be fitted with a number of other sensors: maritime radar or a synthetic aperture radar (SAR), or even a radio eavesdropping system. © Pieter Bastiaans / Safran © Pieter Bastiaans / Safran 2. Optronics 6 safran Magazine _ April 2012 _ 21 Markets marchés UNITED KINGDOM Four decades of mutual trust engines in service in the United Kingdom.” This success is due to investments aimed at developing a strong local presence in terms of both manufacturing (turbine oil pumps, air starters for the Eurofighter, components for auxiliary power units, etc.) and technical support. The company’s long-standing partnership with Rolls-Royce on the RTM322 turboshaft engine has also made an important contribution. Safran’s strategy of establishing a strong local presence underpins its comprehensive service offering in the UK, exemplified in the support now being provided for the Arriel, Arrius and Makila 2 engine fleets. “Our recently acquired Makila 2 capability allows us to provide better support for EC225 helicopter operations over the North Sea,” notes Frédéric Fourciangue. Turbomeca is also part of a consortium bidding for the support services contract for the Makila 1 engines powering the RAF’s Puma Mk2 helicopters. “Budget constraints will continue to present a major challenge in the next few years. Which means we have to propose innovative solutions, such as “support-by-the-hour” contracts, which are particularly valued in the UK,” adds Fourciangue. A similar cultural and industrial heritage, as well as geographical proximity, have fostered Safran’s development in the United Kingdom, enabling it to deploy a broad array of expertise. T he UK is a very important market for Safran, as David Oldroyd, Safran’s UK Director, explains: “The Group is a long-standing supplier here, and our companies have set up a number of local operations to stay in close touch with our customers. At the same time, we have formed partnerships with schools such as the University of Sheffield.” 22 _ April 2012 _ safran Magazine employees in the UK 10 local subsidiaries (two working in partnership with Rolls-Royce) Innovation and a strong industrial base Other Safran group companies also operate in the United Kingdom. Sagem, for example, has supplied infrared sights for the Challenger 2 tank since the early 2000s. This first success has now been followed by a contract to supply JIM LR infrared binoculars. “Initially, small quantities UK biometrics market forges ahead © Airbus Snecma, a long-standing partner Safran company Snecma’s British adventure began back in 1964, when it partnered the aero-engine maker Rolls-Royce on the Olympus jet engine powering the Concorde supersonic transport. The technical and human achievements of this era paved the way for the success enjoyed today by the CFM56 engine, manufactured by a GE-Snecma joint venture. “Around 700 CFM56 engines are in service in the UK,” explains Bruno Castola, Snecma’s Regional Sales Director. “The sheer size of this fleet is driven by the UK’s strong travel culture, which has given rise to a number of major tour operators as well as sophisticated and successful lowcost airlines. With more than 200 aircraft from the Airbus A320 family, for example, EasyJet is the world’s leading operator of the CFM56-5B.” All different versions of the CFM56 are in service in the UK, starting with the CFM56-2 that powers the Royal Air Force’s AWACS planes. Snecma signed a through-life maintenance contract for this engine in June 2003, scheduled to run until 2025. CFM56-3, CFM56-5 and CFM5 6-7B engines are also present in the UK, equipping Boeing 737 Classic, Boeing 737NG and Airbus A320 single-aisle twinjets operated by airlines like Thomson Airways, Thomas Cook, British Airways, British Midland Airways, Monarch and Titan, as well as Virgin Atlantic’s Airbus A340s. Snecma has also gained a foothold in the UK 2,056 maintenance market, previously dominated by GE. “Snecma and GE have set up a partnership to provide joint maintenance services under the CFM banner,” says Bruno Castola. “The agreement covers new CFM56 orders, as well as the upcoming LEAP engine, already being commercialized in this market.” A strong local presence Helicopter engine manufacturer Turbomeca (Safran group) is also a key player in the British On this British Airways Airbus A380, Safran notably provides the nacelles, wiring and avionics equipment. market. It owes its original presence in the country to subsidiary Microturbo, which supplies the propulsion system for the Storm Shadow cruise missile. Turbomeca has considerably expanded its footprint in the UK in recent years, so much so that “the UK Ministry of Defence (MOD) is Turbomeca’s second-largest customer after the French military,” according to Frédéric Fourciangue, CEO of Turbomeca UK. “If we add offshore operators, police departments and private customers, we have a total fleet of some 1,200 With the August 2012 start date for the London Olympics fast approaching, homeland security – particularly at airports – has become a major headache for the UK. Morpho UK (a Safran group company) has more than a decade’s worth of experience in partnering British government agencies in biometric identification applications. In addition to its involvement in providing security systems for Olympic facilities in London, the company is also a key stakeholder in the UK’s IRIS automated biometric border control system. Based on recognition of the unique pattern of the iris in each person’s eye, the system has already been used by almost four million passengers at airports in London, Birmingham and Manchester. Morpho UK also supplies the IAFS (Immigration and Asylum Fingerprint System) in use at UK borders. Finally, the explosive detection systems used for baggage screening at London Heathrow and Manchester airports are also supplied by Safran. safran Magazine _ April 2012 _ 23 Markets marchés of aircraft at its facility in Gloucester. This year got off to a great start when the company secured a contract from British Airways to produce the wheels and carbon brakes for its fleet of 24 Boeing 787 aircraft, scheduled to enter service in 2013. Labinal’s experience, unusually, cuts across both the aerospace and automobile industries. Having worked closely with Airbus in Bristol, and subsequently with Bombardier, the company was renamed Safran Engineering Services UK in 2010. Its activities currently encompass engineering support for landing gear, nacelles and thrust reversers in collaboration with Messier-BugattiDowty and Aircelle. Techspace Aero also operates in the UK via test bench and test equipment contracts, notably for Rolls-Royce, delivered under the Cenco International brand. Safran’s diversified presence in the United Kingdom constitutes a powerful asset, allowing the Group to balance its activities across the civil/military and manufacturing/support sectors – a surefire recipe for measured and sustainable growth. ■ Inertial navigation system NAVIGATION Bond Offshore Helicopters specializes in transporting people and equipment between Aberdeen in Scotland, and the oil platforms in the North Sea. The AS 332 Super Puma shown here is powered by twin Turbomeca Makila 2A1 engines. A400M passes certification milestone The new Airbus A400M military transport has been certified by the European civil aviation authority, a major milestone for the aircraft and for Sagem, the Safran group company that designed and built its inertial navigation system. T © Bond / Eurocopter he new-generation A400M airlifter, slated to enter service in early 2013, is a multirole transport that can perform both tactical and strategic missions. The military transport has been certified by the European Aviation Safety Agency (EASA), including its vital inertial navigation system, designed and built by Sagem. Each aircraft has three of these systems, each weighing about ten kilos (22 lb). But although small, the inertial navigation system is still a key to successful missions. The aircraft has to be able to navigate accurately in all theaters of operation, day or night and under all weather conditions, and this performance in fact depends on its navigation systems. 24 _ April 2012 _ safran Magazine Hybrid but autonomous “The A400M’s navigation systems comprise laser gyros and accelerometers based on proven technologies,” explains Fabrice Delhaye, head of Sagem’s Navigation department. “They also collect data on airspeed, and are set up in a hybrid configuration with a latest-generation military GPS receiver, also designed by Sagem. This is the only military GPS unit developed to civil aviation standards.” Of course, Sagem’s inertial navigation system can also operate independently, without using the data from GPS, whose signals remain under American military control. “These systems feature purpose-designed algorithms, coupled with computing power twenty times greater than on previous generation systems,” notes Fabrice Delhaye. “What this means is that the aircraft permanently calculates its precise position in space, an absolute necessity if it is to avoid all threats.” With this certification, Sagem has passed a very important milestone, one that may well open the door to a potentially huge civil aviation market for many years to come. ■ 174 A400M aircraft ordered by eight countries 3 ,700 flight-hours needed for EASA certification Safran at the heart of the A400M Nine Safran companies play a pivotal role on the A400M, as supplier of the engine, landing systems, wiring, navigation system and maintenance-aid system. One of the Group’s main contributions is of course the 11,000-shaft-horsepower TP400 turboprop engine, with four of these powering each aircraft. This engine is designed and produced by Europrop International, a consortium grouping Snecma with three European counterparts. The 12-wheel landing gear, produced by Messier-Bugatti-Dowty, enables the A400M to take off and land in short distances, even on unprepared airstrips. safran Magazine _ April 2012 _ 25 © Eric Drouin / Safran were supplied for use by special forces,” explains Pascal Brossard, head of the land combat department. “These binoculars have received a very positive performance assessment, opening the door for bigger orders of several hundred units for conventional forces.” Peter Schmid, program director at Vectronix, a subsidiary of Sagem, explains that his company is supplying more than 4,000 Commander Target Locator (CTL) systems for the UK’s FIST (Future Integrated Soldier Technology) program, as well as 2,300 laser rangefinders and ballistic computers for the FIST grenade launcher, deliveries of which are slated to begin in 2013. In the aviation sector, Messier-Bugatti-Dowty, Labinal and Aircelle between them employ almost 2,000 people in the United Kingdom, providing a strong industrial base. Aircelle, which manufactures nacelles for aero-engines, has its second largest operation in the UK, with over 800 employees. Messier-Bugatti-Dowty designs, develops and manufactures landing systems for a wide range Markets marchés Electronics Smart cards for healthcare, a successful initiative Germany has opted for a smart card to manage its healthcare services, like a number of other countries that want to give their citizens a more cost-effective health system. Global presence In terms of national systems, Morpho now has three main clients, namely India, France and Germany. India created a health insurance program in 2008, targeting citizens living in poverty, or about 300 million persons. A smart card including the beneficiary’s rights, as well as a biometric module to prevent identity theft, is issued to each eligible family. Morpho was one of the companies chosen in 2009 to 26 _ April 2012 _ safran Magazine Smart card security manager, Morpho The challenge of data protection “Despite these diverse needs, expectations are the same,” notes Didier Sérodon. “By that I mean security and confidentiality across the entire system, and a reliable, efficient production facility. Our operating systems are systematically tested by outside labs to be officially certified, so we can guarantee maximum security for our customers. We can call on seven production facilities around the world, in Germany, the Netherlands, Brazil, India, Mexico, Russia and © D.R. handle enrolment of eligible persons and the production and distribution of cards. To date it has issued more than six million cards, giving some 25 million people access to healthcare services. In France, Sagem signed a contract with the SesamVitale consortium in 2004 to supply the operating system for the Vitale 2 healthcare card, and this contract was renewed at the end of 2004. Sagem also won a four-year contract in September 2011 to produce and personalize these cards. Furthermore, in August 2011, Morpho was the first manufacturer to be authorized to produce Germany’s new healthcare e-card – and it will deliver over 30 million of these cards. Dubbed “eGK Generation 1 plus”, this card will be produced at the Flintbek plant in Germany, near Kiel. Ten percent of eligible Germans have received their new cards to date, and Morpho has already established itself as a market leader in terms of the total number of cards produced. Safeguarding data © Tino I t’s just a small plastic card a couple of inches square, but it has an embedded chip, making it a smart card. And that makes it perfect for today’s complex national healthcare systems, since it can store data on the cardholder’s identity and social benefits and securely transmit this data to the appropriate administrative centers. “It’s a real win-win situation,” says Jérôme Boudineau, ID Documents product line manager at Morpho, a Safran company. “By making the healthcare document and reimbursement process paperless, we reduce processing costs for insurance providers. Going electronic also simplifies procedures and guarantees users that administrative procedures will be faster. Last but not least, the inherent security in a smart card helps limit fraud.” Each country has its own specific requests in fact. “Unlike electronic payment or telecommunications, for instance, we do not yet have interoperability standards for healthcare systems,” says Didier Sérodon, director of ID documents and payment programs at Morpho. “So each country has its own strategy and product needs. Some only ask us to produce and personalize the card; others buy the operating system, for which we develop custom-tailored functions to suit their needs; and still others get a turnkey package.” w Thanh Ha Le 2 million smart cards/ day produced by Morpho 33 million healthcare e-cards to be issued by Morpho in Germany Colombia, plus eight personalization units. All of these facilities meet the demanding security requirements of our customers.” Morpho is now Number 4 worldwide in this sector, and is gearing up for the future by continuously improving its chips, in terms of security, transfer speed, contactless detection and more. As Jérôme Boudineau says, “A number of innovations are possible. All depends on what the governments are willing to invest to develop the associated management infrastructures.” ■ How do you protect the data embedded in a healthcare e-card? First, remember that these cards don’t contain the patient’s medical file, but just personal data, such as a social security number, the affiliated center, etc., along with security components such as authentication and signature keys. To ensure data protection and integrity, these security mechanisms are used on both hardware and software. Hardware countermeasures, such as sensors to detect disturbances, are embedded directly on the chip. Software countermeasures bolster security by encrypting data for instance, as well as checking integrity and controlling access. Where is Morpho focusing its efforts? When we design a system, not only do we take into account the product-related security risks, but also functional constraints such as processing time, the size of the code, etc. At the same time, we are continuing our research on smart cards. We keep our eyes open, and use new scenarios and attack methods to improve our analysis of product vulnerability. And we are working on new measures to protect our products from these attacks. safran Magazine _ April 2012 _ 27 Markets marchés STEP 1 The operator identifies a target using the thermal imager in the launcher station. DEFENSE high-tech Missiles 28 _ April 2012 _ safran Magazine Mo ve The gunner locks-in the seeker its target. LAUNCHER STATION SIGHT EQUIPPED WITH THERMAL IMAGER LAUNCHER STATION STEP 2 Missile launch: the sensors in the seeker take over. O Combining technologies There are different types of seekers, tailored to different targets, using infrared, laser, inertial-GPS, electromagnetic or other technologies and combinations of technologies. While Sagem has developed expertise in most of these technologies, it is more specialized in infrared seekers, capable of tracking a target by following its thermal signature. What this means is simply the heat it emits, like the hot exhaust from a jet engine or a tank engine. For a seeker to be effective, it has to combine several advanced technologies, mainly optronics (electro-optical), inertial sensors and electronics. “We developed expertise in sensors as well as the corresponding optics,” points out Hélène Lecœuche, director of the guidance program at TARGET The information is transmitted to the missile's seeker. From navigation to optics and optronics, Safran marshals cuttingedge expertise in many areas to develop the missile homing heads, also known as seekers. With the objective of being ever more accurate, to increase efficiency and eliminate collateral damage. of the tar ge STEP Franco-British teamwork t 3 Missile flight: the closer the missile, the more accurate the sensors. STEP 4 The target is destroyed Sagem teamed up with Selex Galileo Ltd. of Great Britain to carry out a study on how to attenuate development risks on the seeker for the upcoming FASGW(H)/ANL missile (Future Anti-Surface Guided Weapon (heavy)/AntiNavire Léger), to be jointly developed by MBDA France and MBDA UK. Its seeker will feature a non-cooled infrared channel and, on option, a semi-active laser channel, Offering a range of about 20 kilometers, this new anti-ship missile will be fired from helicopters and should enter service in 2016. DATA GATHERED BY SENSORS MISSILE © Sagem SENSORS SEEKER © Lorenzo Timon ver the last three decades, movie blockbusters have familiarized the public with the redoubtable efficiency of missiles using homing heads to hit their target with unerring precision. But behind this fiction is in fact a level of real technical expertise that few manufacturers can achieve. One member of this select club is Sagem, the Safran company that designs and produces seekers. These are in fact sophisticated systems that enable a missile, after being fired, to home in on its target. “We have produced more than 30,000 seekers over the course of our forty year partnership with MBDA France, the leading missile manufacturer in Europe,” says Dominique Lévy, sales manager for major accounts in Sagem’s Avionics division. The heat released by the tank's engine enables the missile to locate its target. Sagem Avionics. “We also master the complex, high-speed cooling systems needed for these sensors, which generally operate at temperatures down to -200°C.” Sagem is also developing the image processing software needed to give the missile a clear, high-resolution image of its target under all conditions (vibrations, heat, movement, etc.), without being tricked by the decoys or countermeasures deployed by the target to throw its attacker off track. Another area of expertise at Sagem is platform stabilization systems, which enable the missile to stay locked on its target under all circumstances. Fast and agile, these systems are very similar to those used in the gyrostabilized pods carried by drones. “While infrared detector technology was 30,000 infrared seekers delivered More than 40 years of experience long reserved to air defense missions, where the heat sources are very distinct from the sky background, this technology has made such progress that it will be increasingly used in ground-based systems, where the environment is often much more complex,” notes Dominique Lévy. Adds Hélène Lecœuche: “Sagem should supply the seeker for a new-generation medium-range antitank weapon, offering a range of up to four kilometers, which should enter service towards 2017.” Looking ahead Sagem provides other equipment for missile launcher stations, including thermal imagers for the Milan, Eryx and Mistral missiles. For the Mistral, explains Luc Thépaut, sales & marketing manager at Sagem’s Optronics and Defense division, “The imager will soon be replaced by an optronics sight that is more complete, since it integrates night vision via an infrared channel, daytime vision and geographic readings for the target. We’re already working on more highly integrated launcher stations, capable of processing the data sent by the missile’s seeker, and communicating with other systems, such as the FELIN soldier modernization system.” Hélène Lecœuche and Dominique Lévy agree that tomorrow’s seekers will be increasingly multimode, combining infrared and laser detectors for instance, or they will operate using non-cooled infrared detectors, which are much more robust, as on the upcoming MMP medium-range missile. It looks like missiles may continue to be blockbuster hits for many years to come. ■ safran Magazine _ April 2012 _ 29 Insight marchés RECRUITMENT w Catherine Ibanez A MORE ATTRACTIVE EMPLOYER © Eric Drouin / Snecma Safran is growing in all markets, generating extensive demand for new employees. But to bolster its attractiveness in the eyes of candidates it has to enhance its employer brand. the aerospace industry,” she explains. “I had done an internship in a major industrial group, and I was very interested in how engines operate. So I answered an ad and joined the Systems division at Hispano-Suiza.” Contrary to what was recommended by her school, Catherine did not change companies after three years to move up in System architect, Snecma “We never stop developing” Catherine Ibanez joined Safran in 2006 after graduating from the Supelec electrical engineering school. “I wanted to work in S “ afran is recognized for the quality of its products, its employees’ passion for their work and a proven ability to innovate, but we want to further boost our recognition in the coming years because we will have to hire many new employees to keep pace with our growth and the many new contract wins,” says Jean-Luc Bérard, Corporate Senior Vice President for Human Resources. An analysis of the expectations of young engineers shows that they are not only passionate about high technology, but they want their professional lives to have meaning. As Pascale Dubois, Safran Vice President for Communications, explains, “For them, it’s fundamental to be able to contribute to the growth of an enterprise where everybody has a role and feels they are useful, and to embrace 30 _ April 2012 _ safran Magazine the company’s mindset and management style. At Safran, we believe that we can legitimately meet all these expectations, but we can also further improve our recognition by spotlighting what sets us apart, making us one of the most attractive employers in our market.” Safran has therefore started the work needed to shape its employer brand. The current tagline, Key Missions, Key Technologies, has added a third facet, Key Talents. The Group has also launched a large-scale advertising campaign, targeting all potential candidates, whether new graduates or experienced hands, across different media: daily newspapers, the general and trade press, billboards in train stations, and of course online, on high-traffic sites around the world, as well as the main job sites in France. Safran is also on Twitter of course and its job offers are accessible via the Group’s Facebook page. Furthermore, along with this new recruitment ad campaign, Safran revamped its own job board and gave it a new name and address: safran-talents.com © Eric Drouin / Snecma © James Hardy / PhotoAlto / GraphicObsession Recruitment “2.0” In addition to these job boards, now considered almost classic, Safran is also building out its “Recruitment 2.0”, based on social networks and collaborative working tools. The priority is to establish a dialog with candidates, by calling on the Group’s experts to interact with all interested communities. Safran’s e-ambassadors will provide straightforward answers to all the questions asked by these young candidates. The dialog will be hosted on social network platforms dedicated to human resources, Viadeo and Linkedin. responsibility and remuneration. “Career development at Safran was natural, facilitated by the large number of opportunities and an HR department that takes a real interest in people’s objectives. When I wanted to change jobs, HR perfectly understood and offered me a position at Snecma, as contracting authority for the electrical Strengthening excellence in training Safran is also maintaining its focus to ensure that current training programs address evolving professional needs, for instance by extending its traditional recruiting targets beyond engineering schools. At the end of 2011, Safran began building the foundations for a long-term partnership with Pierre et Marie Curie University (Paris VI), creating an Innovative Programs Management chair in partnership with the HEC business school and ISAE aerospace engineering school. The aim is to strengthen excellence in training tomorrow’s engineers-managers, and also to attract candidates to the aerospace sector. Furthermore, the Safran network of ambassadors, comprising about 150 employees, is tasked with cementing ties between Safran and leading universities and schools. These Group representatives, generally graduates of the schools in question, may develop a strategic relationship with the institution, make a presentation on their job, or even teach classes, while continuing their managerial function at Safran. ■ thrust reverser actuation system on the LEAP-1C.” Catherine also points out that, while certain companies comparable to Safran are sometimes more aggressive in starting salaries, career development does not keep pace. “At Safran, we never stop developing, as long as we’re willing to invest our time and energy in learning new jobs.” More than 6,000 new employees to be hired by Safran in 2012, nearly half in France 25% of new hires will be women 70% of all employees take at least one training course a year safran Magazine _ April 2012 _ 31 Interview marchés Tunisia takes off On December 17, 2010, Tunisia entered a new era. That was when Mohamed Frikha, 47, rose to a new challenge by creating Syphax Airlines, opening up access to Tunisia’s second largest city, Sfax – an impressive achievement given the post-revolution conditions in Tunisia. Last year’s initial public offering for Telnet, the company he had founded back in 1994, was a success. His company, a partner to Safran since the outset, is now North Africa’s leader in technological innovation and the development of onboard systems. A graduate of France’s prestigious Polytechnique engineering school, Mohamed Frikha is deeply attached to his country, and believes in its medium and long-term growth potential because of Tunisia’s robust economic foundations. However, this growth will depend on striking a new balance in regional trade and changing the mentality of business leaders. © Sophia Baraket Safran Magazine: You took delivery of your first two Airbus A319 jets on March 14, 2012 and Syphax Airlines started operation three days later. What inspired you to create this airline and what is your business model? Interview with Mohamed Frikha, Chairman and CEO of Telnet 1982 Presidential Baccalaureate Prize (recognizing the very best candidates) 32 _ April 2012 _ safran Magazine 1984 Admitted to Ecole Polytechnique in Paris 1989 Joins Alcatel 1994 Starts Telnet 2011 Creates Syphax Airlines Mohamed Frikha: Sfax is the country’s second largest city, with 600,000 inhabitants, and also the second leading industrial and economic center in Tunisia. It has excellent infrastructures, but the airport, which cost some 20 million dinars (10 million euros), is underutilized, offering only two flights a week to Paris and links to very few other destinations. Since Tunisair does not offer daily flights from Sfax for reasons of profitability, we think we can meet this goal by setting up operations directly in the city and drawing inspiration from low-cost carrier management techniques. In terms of our market position, Syphax Airlines is offering scheduled flights at very competitive prices, so we’re somewhere between a legacy airline and a low-cost carrier. Initially, we’re going to be offering flights to Paris, Lyon, Marseille and Nice, as well as Casablanca, Tripoli and Istanbul, and possibly Rome and Milan. We signed a leasing agreement with Air Berlin for two Airbus A319s, for a total budget of about $55 million. The aircraft are just a year and a half old, so they’re like new. Leasing was the best choice for us because the average time needed to take delivery of a new aircraft of this type is three years – and we couldn’t wait that long! You’re an engineer, with proven expertise in new technologies through your company Telnet. Where did you get the idea of starting an airline? M. F.: In fact, this project is the result of an extraordinary set of circumstances. It first came up about ten months ago following a discussion with a group of businessmen, especially Monsour Moalla, a former minister and banker, who is from Sfax, like me. I took the idea seriously, studied its feasibility and learned about the procedures involved. For instance, I talked with the transport minister in the provisional government, Salem Miladi, who encouraged me, as did Béji Caïd Essebsi, the Prime Minister. The recent initial public offering for Telnet generated cash and enabled me to finance the operation myself, and advance much more quickly than if we had had to find a group of investors through the banks. My “The private sector must play a full-fledged role in the national recovery effort.” Mohamed Frikha Telnet • 600 engineers at six sites, in Tunisia, France and Germany • 28 million euros in revenues in 2010 safran Magazine _ April 2012 _ 33 Interview marchés cially from abroad, do have certain fears and they want to see how the political situation will play out. They are awaiting positive signals from the government and the Constituent Assembly, which is a legitimate expectation. Without being a blind optimist, I would like to emphasize how the Tunisian people clearly showed their maturity during the revolution, and then the elections. Every time tensions rose, reason won out and we avoided the irreparable. Tunisia is a fundamentally moderate country, capable of setting up civil institutions anchored in democracy and a market economy. © Petr Volek M. F.: Absolutely. We also need a revolution in mentalities, to anchor and develop a real spirit of entrepreneurship, innovation and audacity. We have to get rid of certain reflexes of entitlement. In short, we have to once again learn how to be daring, and that may well depend on a generational transition. The business spirit was in fact killed by the cronyism and closedmindedness of the old regime. Performance and innovation must now be recognized for their full worth in Tunis. Where are the new wellsprings of growth? In new technologies. I have submitted to the different administrations that have taken power since the revolution a request for certification of this new airline was approved on September 15, in record time! Under president Zine El Abidine Ben Ali, the airline industry was the private preserve of the presidential family. Would you say that Syphax is a child of the revolution? M. F.: Yes, and all the more so since the project gestation took exactly nine months! The revolution opened previously unimaginable prospects and liberated entire sections of the economy, which had been “confiscated”. We’re lucky, of course, but it also implies responsibility. Because everyone can now see the degree of social injustice and above all the imbalance between regions. The Tunisian revolution started in isolated regions, in cities like Sidi Bouzid, Kasserine and Thala, ravaged by unemployment, where people had lost all hope of a dignified life. How can we restore hope? By starting a virtuous circle of regional development and breaking their isolation. The creation of Syphax Airlines thus aims to be a solution that will address the new challenges 34 _ April 2012 _ safran Magazine facing Tunisia. Development depends on the regions. Each one must do its utmost, within its possibilities. We can’t expect everything from the government, the private sector must also play its part in the national recovery drive. For the moment, the revolution has instead had a negative impact. Tunisian GDP is down 1.8% in 2011 and the economic outlook is uncertain. Is this the right time to invest? M. F.: On the contrary. I believe that the Tunisian economy has stood up remarkably well. Which proves that our foundations were healthy and robust. Of course, we did experience a recession. But that can be explained by the loss of 2.5 billion dinars (over 1 billion euros) due to work stoppages within the Tunisian chemicals group, the phosphate mining company Gafsa and social unrest in the mining areas. Excluding this one-time loss, our GDP increased 2.5% in 2011, which leads me to conclude that our economy is still moving forward. Most foreign partners have maintained their confidence in Tunisian companies. However, investors, espe- w Jean-Jacques van der Slikke Safran Vice President, International, North Africa and Middle East © Rémy Guillaumot / Safran This Syphax Airlines Airbus A319 links Sfax to Paris, Istanbul and Casablanca. “Contribute our professional skills” Tunisia is almost an island: you mainly travel there by plane or boat. Since the country does not have any raw materials, succeeding administrations have chosen to focus on the knowledge industry, so it can export this type of expertise. Safran teamed up with Telnet in 2009 to call on this wealth of capabilities and start © Thinkstock Will Tunisian employers, who lived for too long under the shadow and the protection of those in political power, now have to undergo their own aggiornamento? five-point digital economy development plan, based on e-governance, e-health, e-education, e-commerce and e-banking. The government must act as the catalyzer, it has to energize this movement and start major projects to support the digital economy. This new momentum could well create some 5,000 jobs for highly qualified managers. And the expertise developed through this initiative could then be exported to other nascent democracies in the Arab world and in Africa. long-term operations in the country. Our partnership is threepronged. First, we have created the CEMA (Centre d’Excellence des Métiers de l’Aéronautique) training center to train aerospace engineers and technicians. Safran will contribute its professional skills in these areas, and Telnet will be in charge of developing the project through local contacts with ministers, federations and various ad hoc organizations. Recognized for its expertise in electronics, Telnet also works with Safran Engineering Services on various R&D projects, especially digital test benches. And that’s our second major development objective. The third objective best encapsulates the shared goal of Safran and Tunisia. For the last few years, the country has been considering the deployment of a “universal” card, to be used as a national ID card, healthcare system card, etc. If this project comes to fruition, Tunisia already has some experience in this area. This will give Safran a re-export platform for the domestic market, as well as Africa and the Middle East. At the same time, Tunisia would be able to leverage its key competencies for the benefit of its citizens, which makes this a real win-win partnership. safran Magazine _ April 2012 _ 35