flyers community engagement

FLYERS COMMUNITY ENGAGEMENT:
ACTIVATING
PURPOSE
WITH
PASSION
WHO WE ARE
The Philadelphia Flyers are committed to supporting and partnering with
organizations and grassroots initiatives to better serve the Greater Philadelphia
Region. We provide a range of opportunities for participation in skating and
hockey activities, with a dual focus on fan development and “doing great” in
the community. We are proud of our dedication to using the power of sport to
enrich lives and inspire others to give back to an area that has given us so
much.
WE PROVIDE:
Opportunities to boost brand love and forge
new and strong connections
Opportunities to meet your charitable goals
Ways to engage and inspire employees
Viable prospective clients that your sponsorship
will allow you to have access to
Opportunities to connect to a cause that aligns with your brand
Opportunities to maximize exposure on-site
and in the community
MAXIMUM REACH
NHL Hockey
Community Programming
Ed Snider’s Legacy
TV Audience
In Arena Fans
Mobile + Online Media
Hospitality
Radio Audience
ABOUT US
Philadelphia Flyers
Flyers made the NHL Playoffs 17 of the last 19
seasons
Averaged 19,845 fans per game, 101% of
capacity
1.1M Facebook Fans, 540K Twitter Followers
4th in NHL Attendance numbers*
Most affluent fan base in professional sports
*http://espn.go.com/nhl/attendance/_/year/2015
ABOUT US
Flyers Skate Zone
Flyers Skate Zone is a group of four community ice skating rinks located
throughout the Greater Philadelphia region that are designed to promote
ice skating and youth hockey participation. Each Flyers Skate Zone offers
unique skating opportunities, including interactive public skating sessions
with a DJ, light shows, and ticket and prize giveaways. Additionally, we
offer Learn to Skate and Learn to Play programs led by professional
instructors. Flyers Skate Zone provides a total entertainment experience
for the entire family!
FACILITY LOCATIONS
Voorhees, NJ
Northeast Phila
Pennsauken, NJ
Atlantic City, NJ
5
ABOUT US
The Flyers Skate Zone… Home to a
Wide Range of Demographics!
Information Gathered by the Flyers Skate Zone
in tandem with USA Hockey:
Average Household Income for ‘Hockey Families’: $130,000
The Delaware Valley is one of the leading hockey/public skating regions in the country
according to USA Hockey. All area rinks rank in the top 20% in attendance and participation
Average Hockey Family spends $8,000 per year per player
Average family visit consists of 3 visitors; Two Parents (30-50 yrs old) One Child (3-18 yrs old)
What does all this mean?
Advertising in the Flyers Skate Zones reaches families… 3 million visits in the demographics
you need, including more than 55,000 public skaters, 10,000 birthday party participants, and
4,000 tournament participants.
6
ABOUT US
Snider Hockey
The Ed Snider Youth Hockey Foundation (Snider Hockey) was created by
Philadelphia Flyers Chairman Ed Snider in 2005 as his personal commitment to
teach children important life lessons. Using the sport of hockey, the mission of
Snider Hockey is to build lives and unite communities, helping educate young
people to succeed in the game of life. Snider Hockey programs are provided at
NO COST and are focused on underserved boys and girls who otherwise would
not have the opportunity to play, with an emphasis on character development,
life skills, fitness, nutrition, and academics.
FACILITY LOCATIONS
Laura Sims Skatehouse
Simons Ice Rink
Tarken Ice Rink
Class of ’23 Arena
(West Philly)
(West Oak Lane)
(Oxford Circle)
(UPenn)
Scanlon Ice Rink
Rizzo Rink
Skate Zone Pennsauken
(Kensington)
(South Philly)
(South Jersey)
7
WHY PARTNER WITH US?
The Perfect Match
The Flyers brand resonates strongly throughout the Greater Philadelphia
region, providing the opportunity to increase your brand loyalty
Flyers Skate Zones provide exposure to mass numbers of families,
including youth and elite hockey players in need of sports apparel and
equipment for ice hockey AND other sport participation
Ed Snider, a Philadelphia sports and community legend, has given his
name, only to the youth hockey foundation, and matches every donation
2 for 1
8
PARTNER OPPORTUNITIES
Community Champion
Community Preferred Partner
Community Supporter
Partnership includes:
 Opportunities for Comcast Sportsnet television and digital
presence
 Skate Zone Activation & Hospitality
 Skate Zone Signage on Dasherboards, Backlits, and Banners
 Skate Zone social media and website
 Charitable involvement
 Right to use Skate Zone marks and logos
CONTACT US
Are you seeking a different source of
leads for your organization? Interested
in promoting a new product or business
line? A partnership with the Flyers can
help expand your organization's reach to
a highly sought after demographic—our
passionate families.
For business partnership-related
inquires, contact a Flyers representative:
Tarasai Karega
Account Executive
Comcast Sportsnet Philadelphia
(215) 952-2241
TKarega@ComcastSportsnet.com
ABOUT THE FACILITY
Flyers Skate Zone Voorhees
Opened: August 2000
Est. Yearly Attendance: 1,200,000
Square Footage: 120,000 sq. ft.
Sheets of Ice: 2 plus one Roller Hockey Rink
Special Features: Philadelphia Flyers Practice Facility, Philadelphia
Flyers Junior Hockey Team,
Programs: Flyers Youth Travel, Middle School, High School, Wings
of Steel Sled Hockey, Learn to Play Hockey, Learn to Skate, Men’s
League, Roller, Karate, Dodge Ball
Multi Purpose Rooms: 6, Capacity: 60 per meeting space
Skate Rental: Yes
Food Service: Snack Bar and Vending
Pro Shop: 2300 sq. ft.
11
ABOUT THE FACILITY
Flyers Skate Zone Northeast (NE)
Opened: August 2001
Est. Yearly Attendance: 600,000
Seating Capacity: 500
Sheets of Ice: 2
Zambonis: 2
Multi Purpose Rooms: 6, Capacity: 60 per meeting space
Locker Rooms: 8 with Bathrooms / 2 Referee with shower and
restroom
Food Service: Snack Bar
Proshop: 2300 sq. ft.
Mini Dek Floor for street hockey
12
ABOUT THE FACILITY
Flyers Skate Zone Pennsauken (PSK)
Square Footage: 70,000 sq. ft
Est. Yearly Attendance: 600,000
Sheets of Ice: 2
Special Features: Team Comcast Tier I youth Hockey Club, Youth
Tournaments + Showcases
Zambonis: 2
Multi Purpose Rooms: 2 Capacity: 30 each
Locker Rooms: 8 with Bathrooms / 1 Referee with shower and
restroom
Food Service: Restaurant / Vending & Beverage machines
Proshop: Yes
13
ABOUT THE FACILITY
Flyers Skate Zone Atlantic City (AC)
Square Footage: 38,000 sq. ft
Est. Yearly Attendance: 540,000
Seating Capacity: 300
Sheets of Ice: 1
Zambonis: 1
Multi Purpose Rooms: 3 Capacity: 30 each
Locker Rooms: 4 with Bathrooms / 1 Referee with shower and restroom
Food Service: 1 Snack Bar / Vending & Beverage machines
Proshop: Yes
Major Ice Rentals: Atlantic City Sharks Travel Hockey Club, Atlantic City Figure Skating Club, Atlantic City
Guns and Hoses (Police & Fire), Art Dorrington Hockey Foundation, Richard Stockton College of
New Jersey
14