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Hello,
here’s the latest issue from KSA
Please note:
our original page size and production style means the
“centre spread” gets mauled a little by the Acrobat sytem and little bits
of text and some pictures often go walkabouts.
For your enjoyment the centre panel on these pages
is reproduced as a separate page at the end of
this pdf presentation.
all contact to KSA at:
ksa@ksa-partnership.com
or call Kate Spencer on
(44) 0 191 488 1947
We are now working on forward issues and invite you to appear on our pages
a KSA business to business publication . April 2005
POWER
& PEDAL
leisure &
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April’05 page 10
this issue is a composite of Bicycle Trade & Industry and Scooter Trade & Industry
industry association
surveys users
Britain’s bike riders and scooterists welcome
safety initiatives and expect governments to introduce practical measures, according to research commissioned by
the Motor Cycle Industry Association. Three-quarters of
riders said that a government that has a more positive approach to motorcycling could contribute to motorcycle
safety on the roads.
In light, of the recent launch of the National Motorcycle
Strategy, where a number of proposals to help ‘mainstream’
motorcycling are promised, bikers can hope that the new
government will continue with these positive developments.
Access to bus lanes for bikers is positively welcomed by
87%, who reckon that existing schemes in areas such as
Bristol demonstrate that bus lanes can be used by bikes
and scooters without compromising safety for other road
users such as cyclists and pedestrians.
Riders recognise that Local Authorities have a role to
play in making roads safer. Improving the conditions of
roads is considered to be the most beneficial action they
can take with 85% of respondents agreeing. On the other
hand, only 1% of riders think adding more traffic calming
measures such as speed bumps would creating a safer
riding environment.
Local Authorities are currently developing their Local
Transport Plans (LTP), a process to be completed early in
2006. With a national strategy in place and an increasing
levels of guidance and advice available, local authorities
can have no excuse for ignoring motorcycles in their transport plans. Craig Carey-Clinch, MCI’s director of public
affairs said, “ Riders are not making unrealistic demands,
what they are asking for from government are sensible and
practical measures that will provide safer roads for motorcyclists and all road-users alike”.
“These measures are closely linked with National Motorcycle Strategy and the MCI’s manifesto which is calling on
Government to implement these goals in order to develop
a sustainable future for motorcycling in the UK.”
Bikes, Barriers and Breakthroughs is the title
of the Spring Cycle Campaigns Conference being held
by CTC and CCN (The Cycle Campaign Network) on May
21 at Godalming Borough Hall, Surrey.
Conference details: call 01483 520735
email righttoride@ctc.org.uk
the key to solving
urban congestion
problems
A major survey of travel behaviour in three English
cities has revealed the huge potential for reducing traffic
and tackling congestion through relatively small and simple changes to people’s daily travel patterns. The research,
conducted by Socialdata in collaboration with Sustrans, the
UK’s leading sustainable transport charity, showed that
walking, cycling or public transport provide a practical alternative for up to 56% of local car trips.
A total of over 12,000 people in Darlington, Peterborough
and Worcester were surveyed and the results provide a
snapshot of how people travel and, importantly, the changes
that are possible to improve the quality of life for everyone.
In a typical week residents of the three towns spend an
average of one hour every day travelling, getting a distance
of around 13 miles. The greatest proportion of trips are made
for leisure reasons, with shopping and work each accounting for around one in five trips and one in ten trips are for
school or educational reasons.
Around 25% of all trips are made on foot, 8% by public
transport and 3% by bike. Nearly 2/3 of trips are in a car
with 43% as a driver and 22% as a passenger. However
around 30% of car trips in each town were no longer than 2
miles, and the majority were within the town.
But, while the evidence suggests an ongoing reliance on
the car, Sustrans’ researchers discovered that nearly all
residents are unhappy with the increased traffic and support sustainable alternatives to car travel including public
transport, cycling and walking. Nine out of ten people considered sustainable transport to be a priority for transport
planners and their policies.
Interestingly the residents of the three cities also spend
more time walking and cycling than driving for their everyday journeys - 22 minutes per day compared with just 20
minutes spent driving.
Sustrans’ Senior Projects Officer James Ryle explains the
significance of the work: “The three towns asked us to carry
out the research to inform their Sustainable Travel Towns
Programmes. The information reveals enormous potential
for people to occasionally leave their car at home, action
that will make a real difference to themselves and to the
lives of everyone living in these cities.”
they’re sailing on in Lichfield
Things are moving for the Lichfield distributor Greyville Enterprises with the addition of new sales staff
to help drive the 2005 season. Two new sales representatives have been appointed together with additional personnel at
head office. Terry Harris is already out on the road representing Greyville and their products in South West England and
South Wales. Terry has a long pedigree in the trade going back
Greyville commenced trading in 1979 and
well over 20 years and is already well known within the area. A
despite the many trials and tribulations thrown at the
great rugby fan Pontypool based Terry has a particular spring
bicycle industry since then they’re still in there proin his step at the moment.
viding a good service with some brands that are just
Martyn Pope has been involved in the industry all his worka bit different.
ing life and will be calling on customers in South East and
As company boss Alan Pritchard points out - “there’s
Southern England. Many years spent behind the counter manmany a big name that’s bitten the dust in that time so
aging retail shops before going out on the road two years ago
Greyville must be doing something right!”
has given Martyn the insight to fully appreciate the stresses
The often asked question is how the company came
and strains facing the I.B.D. at present.
to be called “Greyville” is easy to answer - it was a
Further strengthening of the Greyville team back at base is
ship trading in the western Pacific during the 1970’s.
now complete and customers phoning the office may find a
The ship, which was captained by Alan Pritchard, had
new voice answering the phone. Nick Gooch is of the breed
in turn been named after a racecourse in Durban,
that choose to spend their weekends hurtling down hillsides
South Africa. Now you know!
with scant regard for breakages of the mechanical or even the
orthopaedic kind.
Five years experience as a mechanic in a local shop has given Nick a
background knowledge that will prove very useful in supporting Greyville’s
increasingly technical product range. Based at Lichfiled is Gaynor Tunnicliff,
providing additional administrative support, although the only time you’ll get
to be talking to Gaynor is if your account is overdue!
The much regretted demise of a universal trade show for the industry is a
subject for another day but Greyville’s answer is to create a purpose built
showroom at the head office. This will enable small groups of selected dealers to be entertained for a day and give the product range a thorough going
over.
The Italian high end FRM brand has been added to this extensive and fairly
select product range Greyville have put together that already includes Acor BBB - Iceni - Lazer - Marwi - Nokian - Pedros - Polaris - Rixen Kaul - SR
Suntour - Stronglight - U.S.E. - Woodman.
NEW CATALOGUE PUBLISHED. Pictured is the latest in Greyville’s
product information packages for retailers - if you’ve not yet seen a copy
then call 01543 251 328 or e-mail: sales@ greyville.com
RETAILING POWER & PEDAL in BLYTH
April ’05 page 3
TWO WHEEL CITY two wheel family
customers discussing purchases with Eva Simms
the mostly heavier ptw selection is displayed on the ground floor,
upstairs is taken up with bikes, trikes and accessories
below: part of the early starters selection
Here is the
first sight on the
new colours for
the SYM Jet
EuroX. Check the
full spec of his
very reliable
scooter by calling
Moore Large on
01332 274 263.
Pietro Boselli - he’s exceptionally passionate about bicycles
Sarah Simms with father Ronnie in Motorcycle Trade Expo mode
The first person I met inside the door was Eva Simms. I was in Regent Street, not so far from whirling wind turbines
that line the sea front at Blyth. Twenty eight years back in this Northumbrian dock town Two Wheel City began selling to the locals,
today the shop sells and services bikes, trikes,
what a pity the bicycle trade has enjoyed stabbing itself in the
mopeds, scooters and motorcycles. Eva Simms is “the lady
back for the best part of thirty years”. Not so in the powered twowho knows how to keep our customers happy, she’s good at
wheel sector though “when you have a need or want to talk about
the job”. On this visit, if I had been a customer I’d have felt
product then it’s easy with people in our line of business, you’ll
very welcomed.
get a straight answer and more often good help into the bargain”.
The fitting compliment shop by shopowner Ronnie Simms is
But has the fun really gone out of business for Ronnie Simms?
one he’s proud to endow, and not just because Eva is his
Take it 2005 is not a bad year - he was a happy bunny when I’d
mother. On my morning there, among the steady stream of
bumped into him at Stoneleigh, helping Sarah do such a good
shoppers came grand parents looking to buy wheels for their
job modelling Brash, then he was hit by a travel bug. “I had a
offspring’s offsprings. “I remember them buying bikes for their
splendid trip to Miami through our Falcon dealership, and tagged
kids way back” she told me after the couple had left. “It’s the
on
more
pattern, customers like that are almost family you know”.
happy days
Family is what this business is about, as well as his mother
to stay away
being “the best bike seller who’s ever worked here” his son from
our
also named Ronnie - is busy with a bicycle repair in the workearly year
shop. I’d already met daughter Sarah, who had been turning
cold north
heads at Stoneleigh’s Motorcycle Expo earlier this year, modeast weather.
elling motorcycle and scooter clothing”.
I came home
Sarah is a student at Northumbria University, with a career
in time to
aim of being a solicitor and now also majoring on politics. As
open an inviwell as modelling motporcycle and scooter clothing, Sarah has
tation to Taibeen a model scooter rider. “She took to her ptw as soon as
wan
and
legally able, and even with a lot of miles on the clock still traded
Phucket with
Eva Simms and her son Ronnie
in her first scooter with hardly a sign of wear and tear when
Sym and
she moved up a model size” says her father.
Moore Large. There were only eight days to get ready for that,
That cycling isn’t the family hobby nowadays is evident,
but didn’t they all nursemaid us - and the Sym people really went
parked by the service bay are the new of wheels of son Ronnie.
out of their way to give us a terrific time in Taiwan”.
He’s just started riding a Yamaha FZR 600 Geneisis, and the
Getting ready to leave the Blyth shop, my last question was to
upcoming weekend was going to be a time for some riding out.
have been about the four days Ronnie spent with Moore Large in
Arrangements being discussed between Ronnie Snr and a
Thailand, then the mobile phone interrupted .... an old customer
regular customer and friend centred more on what the weather
wanted to talk about doing another trade-in. Seems this Two
was going to do rather than where they would go. But then
Wheel City is part of what you’d call an extended family.
there are miles and miles of good motorcycling roads in this
PRL
part of the North East and in the Lost Kingdom of Northumbria.
Asked about the spread of trade at Two Wheel City, Ron
REPORTING FROM ITALY
Simms said he had always aimed to be the Ford trader rather
than stock Ladas or Rolls Royce. “I aim to sell good quality
product that gives value to the customer and a brand that is
not hard to work with when it comes to build-up or servicing”.
A simple guide to how a day goes is that on this morning,
while mechanic Darren was working on an MBK Vetto frame
swap -”it’s a recovered insurance job, been stuffed into a wall
by the look of it” in the upstairs showroom Eva was closing a
sale for a nice little line in first time riding for a grandchild.
“That’s about the range really” Ronny said, “but if only there
was more money in selling bicycles.”
So is there a difference in the trades? “Lots of the fun has
gone out of business, too much bureaucracy is one thing but
the cover illustrations
for this issue:
The idyll of a bicycle
ride in the sun.
(courtesy of Ideal
Bicycle Ltd)
Race track proving
for scooter tyres
(courtesy of
Bohle UK Ltd)
building an island
bike test station
Time doesn’t rush by on the Isle of Elba. This
is a place of history set off the western flank of mainland
Italy, Napoleon spent quite a bit of time there but today the
emphasis for one man is to make it a place where bicycles
are ridden and tested, talked about and design fettled.
There’s everything going for it here, a setting in the heart of
parkland where bicycles could play at being bicycles.
The start of S.Martino Testing Ground is underway, a place
where the co-ordination of a system to analyse and improve
the European bicycle will be taking place. The driving force
is Pietro Boselli, a man who has a good sense of humour
and a liking for seeing the funny side of life,. He described
this scheme as being the way forward for the European bicycle industry. “We can meet and discuss bicycles, we can
ride them and take time with the testing and evaluation. It is
an ideal place to be when doing such work”.
The mainland office for the Safety Bicycle organisation is
at Via Cuneo in Milan, with The Italy Testing Ground at
Foresta di S. Martino, 57030 Elba Island, Italy.
The website is at www.safetybicycle.com
e-mail: pietro.boselli@SafetyBicycle.com
April ’05 page 4
Twist & Go
revamp
Time doesn’t stand still and
nor does Twist & Go magazine as it
morphs into its new image and
emerges as TAG mag.
Changes in riding trends and a survey last year were partly the reason
for a change of approach to the content of TAG. Although still primarily a
scooter magazine the title has now
diversified to include more of the fun
and the lifestyle that surround riders
of not only scooters, but quads,
minimotos and light motorcycles as
well. Writing styles and page design
will change in line with the new look
and there is likely to be a few saucy
glamour shots to spice up the pages
for the readers.
Editor Mau Spencer tells us they
are also looking for editorial contributors to supplement their existing
team. If anyone feels they can write
in a more radical style and can shoot
quality pictures to match, then e-mail
him at mspencer@mortons.co.uk
website www.twistngo.com
tells you more
Bohle intro
The Front Only soft compound tyre,
Weatherman, is a Korean made
scooter tyre designed for just about
all conditions with its racing style
tread design and full Silica compound. It comes from German tyre
manufacturer Ralph Bohle Gmbh,
whose range of Schwalbe bicycle
and wheelchair tyres is produced in
their own factory in Indonesia.
The new 2005 range of scooter
tyres has been extensively redeveloped, using both professional riders
and Racing Team sponsorship and is
now available for the UK market. In
the range is also Raceman, with its
slick tread profile, alongside Weatherman. Iceman is a tyre with no less
than 150 spikes in its special S1A
tread compound for winter riding. The
complete range covers all sizes from
10 to 14 inches.
phone: 01743 874496
info@bohle.co.uk
On our front cover: The scooter
picture shows Bohle tyres in race
proving mode
April ’05 page 5
July launch for the electric trip
For nearly a year Urban Mover have been developing a new all electric powered, Italian style
two seater road legal scooter - the Urban Runner UM430. Classed as a moped, needing tax, insurance
and MOT where applicable, the Urban Runner has a top speed in excess of 45 Kmph and a range of up
to 60 Km with the High discharge Sealed Lead Acid Gel battery pack. The Runner’s 48v integrated
rear hub motor requires minimal maintenance, power is from a state of the art PCM digital controller, offering the most progressive, smooth acceleration possible.
Now in the final stages of full European homologation and type approval launch date for the
UK is July, with the UM430 Urban runner with a new lightweight power pack utilising Nickel
Metal Hydride batteries, coming a little later. The design provides greater range, battery life and
acceleration due to the reduction in weight. The Urban Runner will retail at £1699.00, making it
the most affordable and powerful type approved e-motorbike in Europe.
Alloy footplate sets, all the rage in mainland
Europe, are now gaining momentum in the
UK. These footplate sets fit most automatic
scooters, stocks for the Vespa PX too.
Supplies are from VE (UK)
stand-me ons to
look-me throughs
There’s a whole new rack of easy-sell
componentry out of VE (UK) this month - the
sort of thing that’ll keep tills ringing as the
warmer weather gets the scooterist on the
road, so let’s start with air filters.
These sizes and designs cover many
automatic scooter models as well as carbs
on scooters/quads. Both K&N styled.
VE50024-C clear covered, straight fitting.
VE50029-C, angled 90 degree 35mm fitting.
And here’s a new conversion inlet manifold
for owners wanting to fit a 28/30mm carb to
their Piaggio machine. It comes complete
with Gasket/Rubber/Clips, available now
from VE (UK). Item number VZ50034
The Kundo inlet manifold and rubber.
for more information call VE (UK) on
0115 946 2991 or fax 0115 946 9292
e-mail; sales@ve-uk.com
invoices over £50 nett sent UK carriage free
For the new red hot Vespa LX from Piaggio
are red hot new lines from VE (UK). A front
bumper, a rear carrier with handles, small
backrest (optional), along with windscreen
and flyscreens plus fitting brackets. The
bonus for dealers is that all pre-orders will
be subject to a special 10% discount for
these desirable LX introductions.
April ’05 page 6
Urban Mover hard on the development trail
New models developed to fill a gap in the current market offering and which are an answer to
the needs and wishes of their customers are in the pipeline at Urban Mover. The result will be summer sales for
retailers and their customers who appreciate the convenience of pedal power with an electric assist mode to
help when that extra effort is necessary
The company are currently at the end of the development of a new lightweight all alloy unisex town bike - the
Urban Sprite UM41. This model uses one of the latest Nickel Metal Hydride battery power units and weighs in at
a total of only 23kg with a range of 15 - 20 miles in pedal assist mode. It has a maximum assisted speed of
15mph/25kmph and comes with a revolutionary new 200 watt, torque sensing integrated hub motor on this and
all the new summer launch models. Four prototypes are currently undergoing exhaustive testing and will be
due for release in June. The UM41 will retail at a very competitive £749.
Another new model is the Urban Light UM45 concept bike using a new hybrid alloy frame. The new Lithium
polymer battery pack weighs 1kg, gives an effective range of between 14-18 miles on one charge with a top
assisted speed of 15mph/25kmph. With a Shimano Nexus five speed hub, the total weight of this new bike is
19kg, making it one of the lightest full size electric bikes in the world.
Right: Chic urban city UM60
Urbanb Mover are currently testing the prototype of this bike and the
which has a range of up to 20
production model is expected in July. The UM45 retails at £999, which is
miles
on one charge and a step
significantly less than other Lithium ion powered bikes on the market.
through frame for ease of use
Call Urban Mover on 0870 766 5172 www.urbanmover.com
thirsty? peckish? fatigued?
then do something about it!
liquid feed helps beat fatigue - whilst energy bars
will energise the body - and your profits, too
building a serious & value for money bike
promotional reading
The wholesale-import Amba Marketing
operation has published a Trade and Consumer
catalogue of 24 pages covering brands that shows
strollers and kiddy racks, lighting and travel
accessories. Get your copy by calling
Amba Marketing on 01392 840 030
Catalogue production by Neill Keen e-mail: neill.keen@ntlworld.com
let’s sit comfortably
these are for Vespa owners - the
Lambretta versions are on the way
The VE Actif Flipover Backrest is now produced in
polished stainless steel, ask for part number VE30024, and
check on the very sensibly priced bit of kit that’ll attract a
discount for multiple orders.
They’ll sell through well to the Claasic owners especially,
the polished stainless steel is a superior material both in
looks and finish, and stainless steel stands poor weather
conditions better than anything.
phone 0115 946 2991 or e-mail: sales@ve-uk.com
two views of
the new Actif
Flipover item VE
30024.
Right: Here’s
a version for
the new
Paggio LX
“We never realised we had such a
selection of off the peg bikes and it’s easy for dealers
good product till we gave it to magazines
to re-order. The five pages of bike build detail are most
to test” says Cedric Chicken. For some retail
comprehensive. Prices start around £775 for a CK7
builders maybe Tifosi was competition from
Audax, currently the best seller. It’s quite conventional
the outset, but it is a great brand name and
apart from its sloping frame and the components
the magazines gave it rave reviews. Some of
speak for themselves – all well known reliable brands.
our rivals copied the formula – we don’t take
This is a serious, value for money custom build.
offence, it’s nice to know people respect what
It’s no wonder Chicken’s European principals are
we do and it’s a compliment, albeit perhaps a
pleased with the progress as regular demand has
little irritating.
swung to
the Far East. There’s no doubt,
Buyers could choose their own
it’s a great name -Tifosi means
groupsets, build kits, types of wheel
sports fan in Italian - so it’s
but it wasn’t until we offered a ready
no surprise that Tifosi bike
built service, charged out at
bags are run-away sellers.
the heart of a
around £35 per bike, that the
For many dealers it is a case
Tifosi sale
dealers had bikes and not
of consumer led demand. Over
frames on display. Tifosi
200,000 Cycle-Kit catalogues have
bikes are in a class of their
gone into the marketplace so Display
own and with their own
Dealers with exclusive territories will benpedigree – with the CK5
efit most. More and more are ordering sold
ridden to the top of the
stock. Chicken produces a trade specific Tifosi
Col du Galibier by an excatalogue, offers new 2005 incentives including a
pro – but they are really intended for
10% frame discount, 2.5% Spring groupset discount
sports and amateur racing cyclists rather than
and s.o.r. terms for Tifosi stockists. POS packages
top professionals. The racing fraternity would
include FOC bottles, discounted bike bags and adidas
probably go for a Time bike though the Tifosi
polo shirts at special prices. A guarantee card and
a la carte choice for the specialist has its own
road test editorials are included with every bike.
particular appeal.
Chicken’s Cycle-Kit catalogue has a wide
Trade enquiries: 01582 873 329
advantage Lithium
The Powabyke team have been burning the midnight oil to drive down weights and get more miles
per charge from their electric bike collection.
The effort is bearing fruit as their new alloy ride-totown bike is coming in with a 14 lbs saving - 6kgs in
modern parlance. The ‘green and clean’ Lithium battery can take some of the credit, but clearly even
chunky look alloy frames are lighter than steel in any
weather, and polished alloy does look rather smart.
Lithium’s power output characteristics suit e-bikes
rather well, too. Rather than power taper, as with some
other batteries, there’s a 100% kick right virtually
through to the end. Battery size is coming down, too,
giving the opportunity for a neater looking machine.
On a bespoke basis more batteries could be accommodated on the machine to offer a much longer
range ride, or to extend the time between recharging.
Powabyke stress the advantages that come with
their new breed of bike, the improved ride quality,
more distance between charging sessions and much
longer battery durability - taking three to four times
the number of charges yet costing only a bit more
than conventional style battteries at the onset.
Riders who already have a Powabyke can purchase
the new Lithium battery as a replacement. On the new
bikes the Lithium option is adding around £250 overall, but that’s a figure expected to drop as the system
attracts volume support. At the present time
Powabyke offer the separate battery charger, but this
is being integrated into the machine design for future
models.
Rehydration and carbo refuelling - you see it everywhere on the
streets, on the sports field and on the tv. It’s a megga-bucks business that
helps keep people out front and it’s a sure till-ringer when you dangle these
mouth watering impulse buys in front of customers.
It’s not all drinks, though, to chew on the go isn’t just a sporting activity
thing either. The healthy alternative to a dried-out sandwich is what you can
offer customers at your counter, the Torq brand has come along and that
has led to this new brand of mouth watering, foil-wrapped eat-well getting
the nod from the bike race following. Torq comes with plenty that appeals to
anyone on the move and needing to stay bright and alert. The hunger-knock
or a parched tongue can easily be avoided - so make your counter the
feeding stop!
Torq bars represent a concentrated form of carbohydrate energy, quite
like other genuine ‘energy bar’ products, but these ones differ by being moist
and easy to eat, whilst remaining very low in fat. This makes the product
unique in that it is highly effective and uncompromised in its function, but
still tastes very good. Fat is often used to moisten energy bars, usually in
the form of a chocolate coating, which
leads to an excess of the ineffective
calories. The huge advantage of the
Torq bar comes from the compact
concentration of effective calories
whilst at the same time it still holds
sufficient moisture for the bar to be
consumed on the move without any
need for extra rehydration.
For rehydation systems or out of a
drinking bottle, Torq energy is a
maltodextrin Glucose Polymer with
no other additives. The dry crystalline powder is mixed with water to
form a flavourless isotonic or hypertonic drink that offers a huge amount
of versatility and situation uses - on
the road or off-road in virtually every
leisure activity or sport or simply
when the weather is sweltering hot
and thirst is rampant. Torq energy can
also be added to food and soups as an ‘invisible calorie’, because it has no
taste. Maltodextrins are used by many professional cycling teams during
tours and stage races to ensure adequate energy balance.
The Torq ribose is said to provide amazing recovery and recuperation
properties. It works differently to carbohydrate-protein recovery mixtures
by directly re-charging the ATP within the muscle cells. Torq ribose doesn’t
represent an alternative to carbohydrate feeding, but more as a supplement
to it. Research shows that ribose supplementation boosts cellular recovery
by 300 to 400%.
For more information telephone 0845 128 4312
enquiries@torqfitness.co.uk
www.torqfitness.co.uk
race vest rehydration
CamelBak Products has inked an agreement with Bobby Julich, the
2004 US Olympic Bronze Medalist in the Athens men’s time trial event.
Bobby Julich is one of road cycling’s first to utilise a hydration system other
than the typical plastic water bottle. In both the 2004 Tour de France and
Olympics time trials, Julich wore CamelBak’s RaceVest under his skin suit
with the hose and bite valve punched through the skin suit.
In his new position with CamelBak, Bobby Julich will be a spokesperson
for the brand, meeting retailers, industry professionals and the media. He
will also provide the company with feedback on his usage and testing of the
CamelBak Hydration System and new products, and how they can best be
developed to fit a road cyclists’ needs.
Bobby Julich says he will exclusively use CamelBak’s Hydration System
in this year’s time trial events, such as in the Tour de France and Pro Tour
Team Time Trial, as well
as in his training or participation in other sports.
CamelBak says “we believe the credibility and
experience Bobby has
with the cycling community will inspire retailers
and consumers alike”.
?
stock for stocking
product to produce profit
networking opportunities galore
April ’05 page 7
In Milan 2004 they celebrated the bicycle by closing the major
shopping road to motorised traffic - it’ll happen again this year!
s to
e
c
pla ar!
e
som this ye
be
where
when
nec Birmingham
July 6 - 8
the event
to see
where
when
clothing & footwear
Friedrichshafen
July 21 - 24
the event
to see
Outdoor Preview
OutDoor
the outdoor works
the Trade Show scene is a a bit like
theatre - but with no need to dress up!
Go seek and you will find - just imagine walking
into a wonderland where beauty is all about. Waiting for
you to admire and to try and to touch, to talk about and to
have sent to you, then for the whole scene to be replayed
in your shop. That’s what a Trade show is really about with the cast willing and able to strut their thing for the
audience. It’s going to be happening both in Britain as
well as in continental cities on their very own stage.
Up for grabs will be the best product in the world, with
more than a little of the unexpected and some product
that is, well, downright crazy. This is theatre at it’s very
best, bright lights and with loud trumpeting, a feast of
encouragement to indulge and all with the added spice of
inspiration and innovation. Trade shows are never boring.
doubling up in Britain. A new site in Italy
catching! - two OIA shows and then two Milan shows as well
New this summer is the Preview Show presented by the Outdoor Industries
Association at nec, mainly for clothing and footwear. The regular Harrogate Go
Outdoors trade show runs in September. Milan celebrate the opening of their new
exhibition centre first with a Bicycle Show, then one for Motorcycles and Scooters.
where
when
Friedrichshafen
September 1- 4
the event
to see
Eurobike
bicycle market intros
where
Cologne
when
September 15 - 18
the event
to see
IFMA
bicycle market intros
where
Milan
where
Harrogate
where
Milan
when
September 16 - 19
when
September 25 - 27
when
November 15 - 20
the event
to see
Eicma Expo Bicycle
bicycle market intros
the event
to see
Go Outdoors
travel & outdoor gear
sell scooters, will travel
Behind the success of the Sym Jet are some very happy dealers.
That the Jet model hit high peaks among Britain’s top selling scooters in 2004 is
a matter of record, but then that’s what’s expected with a machine like this. The
Jet is a pretty profitable sale, it’s a quality scooter with minimal demand for
after-sales support and then, to keep the young buyer happy, there’s that
special insurance deal incentive that helps the sale closure.
Ten Moore Large dealers also had happy times following the 2004 sales
successes - a trip that took in the San Yang base in Taiwan to see scooter
production in full flow, along with a raft of top-flight tourist delights to while away
more time. Then they adjourned to Phuket!
Thailand turned out to be just the place for the dealers to work on ideas to
ensure that Sym sales generate even greater return over the coming months,
although no one is admitting to doing anything other than having a great time just about the best incentive to be in the scooter business! Proving that wheels
aren’t just for selling, some of the party even took to a spell of riding.
Pictured: 'Rocket' Ron Simms, John Stuart (Bridgegate), Dave Carman
(Revolution), Mark Andrews (Chas Mann), Andy 'Lexham' Goodson.
the event
to see
Eicma Expo Motorcycle
scooters & motorcycles
pulse-racing set-ups
They first came on the UK scene in
January 1999 and since then Silverfish UK have been all about supplying bikes and products that can be ridden to the edge. That means for
customers who like to ride 24hour enduros or nail 24foot drop offs, then
Silverfish has something for you to sell.
New for 2005, Silverfish have a pretty impressive line-up of products across
the full spectrum of the MTB market. Check out the new X-Type external
bearing crank systems from Race Face or the
new e13 SRS chain device - as used by Team
MBUK/Santa Cruz. They also have some interesting SockGuy designs such
as Bevy socks for the guys out there that like a tipple, Geek socks so you
can proclaim your allegiance loudly and the rather fetching Che Guevara
socks. And in hardware, if you fancy the ultimate extreme freeride frame,
check out their limited edition Rocky Mountain RMX Canuck model, with
one of the best looking paint jobs there’s probably ever been.
If you would like any further information on Silverfish the company, or any
of Silverfish's brands, check out their new website - it shows they are a proactive, professional, and forward-thinking company that is moving onwards
and upwards rapidly. The site is at www.silverfish-uk.com.
and to borrow the Rocky Mountain punchline, enjoy the ride!
another Ison braking system
The new Dia Compe BMX “Magic” U-brakes are now in stock at
Ison Distribution. The Magic is Dia Compe’s newest U-brake, and offers
exceptional functionality - it is now standard on many 2005 high end BMX
bikes - and yet it comes with an extremely competitive price.
Dia Compe Magic 997 U-brake, Budget priced cast
alloy brake caliper with high performance function.
V-type soft pads. Dual Spring Tension adjustment.
Front F/S with L/H Cable Pull or rear std. centre
pull. Colour - Black. Trade from £4.00 each.
Right: Tech 77 DJ lever. Modified double
bent version of the all time classic BMX lever.
Double bend suits more “Dirt” style BMX H-bars. Cast
alloy hinged 22.2mm clamp.Cold forged double bent lever
blade.Low Profile knee friendly clamping hardware.
Sold as singles, right or left hand. Trade Price from £4 each.
Steven Walsh
back in charge
Recent trading difficulties
have resulted in Steven Walsh taking
back the majority shareholding in the
Concept Cycling Group he sold to
management in 2003. After an extended period during which the Concept Cycling Group fell short of the targets required by investors in the
buyout , the management invited
Steven Walsh to re-invest and to take
control again.
It is reported that over the past few
weeks Steven Walsh has been reviewing all options and having the full support of the Concept Board he has decided to step back into the company
as Chairman and Managing Director.
As a result of the restructuring
Robert Pollard has resigned from the
Concept Board of Directors to pursue
business interests outside of the bicycle industry.
“The Company needs to return to a
more hands-on style of management
to weather current market conditions”
said Pollard. “We can now get on with
the business of returning Concept to
profitability as soon as possible” says
Steven Walsh.
Chicken in
adidas
There’s £11million going into
cycle sport development - more than
the government grant to athletics. With
adidas sponsoringthe Great Britain
Cycling Team this will perpetuate
memories of our successful cyclists in
the Olympics. But then adidas was the
choice of the great Eddy Merckx in the
1970s, long before big time sports
sponsorship and brand awareness.
Chicken now supply the new ’05
range of adidas clothing, specifically
designed for cyclists with many purposeful features and made in well
known Clima materials. Just the stuff
to give cyclists their comfort 365 days
a year with the adidas body mapping
concept that’s reckoned to provide insulation, ventilation and evaporation
where and when it is needed most.
The cycling range underlines the
emphasis on clothing for followers of
sport like so much of the adidas 3
stripe logo leisure wear. There are
plenty of football players and fans of
the sport who spend time cycling at
the weekends. Granted they wouldn’t
call themselves racing cyclists but
when you think 1 million people turned
out to watch the Tour of Britain last
year the cross over to active leisure
cycling in adidas strip is not far away.
The wholesale acceptance of the
adidas brand by the buying public will
inevitably influence cycling across all
levels. The Brits aren’t all into cycle
racing per se but they love sport and
adidas is currently one of the strongest brand names in the marketplace.
adidas is the brand that comes from
the same group who run golf’s Taylor
Made, Salomon in the ski market and
the bike trade’s very own Mavic.
Chicken & Sons - 01582 873 329
April ’05 page 9
Ison pulling out
the stops
Focussing in more heavily on the
quality range of braking solutions available from Fibrax is Ison Distribution. For
the past couple of years Ison have
carrried a limited product range from the
Wrexham company and they are now
moving to offer both Fibrax and dealers
full availability in pricing and product.
Say Ison - “the new levels of our stock
is just what is needed for dealers who are
ready to look at a quality brand then
switch their existing requirements to the
Fibrax selection”.
With a solid reputation, Fibrax remains
a leading brand name that consumers
both recognise and more importantly trust
when it comes to buying replacement
brake products. Ison themselves are a
parts orientated distributor quite able to
fully demonstrate technical understanding of the items and kit they offer. Fast
order turnaround and a vast product
range allows easy order building options,
and the Cambridge operation is ready to
share their expertise with retailers who
are looking for quality product.
Stocks of cables, both packaged for the
aftermarket and for bulk workshop use,
are now readily available in most types
from basic Zinc coated steel to stainless
steel, at extremely competitive prices.
Top performance Fibrax brake shoes
for all uses, plus key selling disc brake
pads are also on the shelf and ready to
go at Ison Distribution - ask!
A new item, and one being very well
received by dealers is Fibrax's new
Hydraulic Kit, which offers a complete
hose replacement solution in a single
pack. This provides maximum customer
satisfaction yet requires minimum shelf
space, the kit includes a complete set
of stainless steel fittings for all major hydraulic cycle systems.
Ison Distribution - 01223 213800
BMX on Steroids! The
all new Haro Zero is the ultimate street
bike, an urban machine that’s not afraid
of loading bays, big stair jumps, huge
dirt jumps and hard flat landings. The
basic design is taken from that of bmx
and mtb, making this the ultimate 26"
wheel jump bike.
High spec’d to sell at £449.95, call
Moore Large for further information.
Bike sales - 01332 274 200
bringing body protection
B.H.P. International is a
new business with long
connections in the bicycle trade.
The company is run by Dave
Rowles and the first product to get
an airing is Bones - the brand name
for a body protection range. Full
Body Armour - Jacket - Gloves Knee Pads - Shin Pads - Spine &
Kidney Guards - Hard Shell Knee
& Elbow Protectors. The lot!
Then in Cammo there is
Stormkloth, which is made for the
US and Canadian market. The
product comes fully waterproof,
breathable and has good thermal
properties.
B.H.P. INTERNATIONAL
Bury, Lancashire, BL8 3DB
phone 0120 488 7483
Mobile 07785 385 854
new Ideal Bicycle
range
CK
NEW
Ideal Bicycle Ltd have published
an eight page catalogue covering
the two dozen or so of the new
Sprint machines. Get one!
The company promotes their
Ideal bike range with one of the
best websites in the business, it
has links to over 600 cycle related
organisations. Visit!
www.ideal-cycles.co.uk
phone on 01744 733 330
info@ideal-cycles.co.uk
RAN
GE
IN S
TO
Check out the VERONA 700C
bike. Shimano TX30 rear
mech, Shimano freewheel,
Revo shifters and front
changers. Full guards, rear
carrier and double wall high
profile rims. All this bike at a
cost to you of £59.99.
wanted - dealers with a sense of delivery
Realising this is a rewarding market, bike
supplier Mission have continued the development of
trikes for children, especially those with a disability.
Achieved by working closley with therapists and schools
they have changed styling to accommodate a rider’s
special needs. On top of Chopper Trike with 16 and 20"
wheels there’ll soon be a trike with back rest support
and flat pedals for teenagers.
Now Mission need thinking dealers who can see the
potential and work to help deliver the full package. And
deliver is the key word because a trike needs a little
more space to display and get to the customer. “Our
need is to find dealers willing to work this potential” says
Mission boss Dave Wilsher. “We already have quite a
few counties covered but there are areas where we have
no dealerships and twice in the last few days we have
had to ask a school to travel many miles to Threadgolds
of Withenshawe to collect trikes from that shop”.
“Our marketing and publicity attracts direct enquiries
from potential customers all over the country, and we
can then involve the local dealer. But when that dealer
says they can’t deliver a trike on to a disabled customer,
what can we then do? Supplying direct is not really the
option we want, and with the Disability market so huge I
know dealers are missing out. We have to consider the
right to supply direct if we can’t find a retailer who can
help these customers”.
And it’s not just with trikes that the market has a good
response - “The new Piggyback Trike is selling well, It
is terrific for kids with balance problems. A new chrome
16" Trike will be available in the summer with BMX style
parts for yougsters with disabilties, they want to look as
cool as able bodied youngsters. Also available are back
rest with harness and sensible and the easy to use self
levelling pedals. “We’ve put lots of thought into how the
product works, what we now need is an expanded and
responsive dealer network” explains Dave Wilsher.
Call Mission on 01622 815 615
Pell & Parker Ltd
WHOLESALERS TO
THE CYCLE TRADE
distributors of new cycles from
TRIKES - UNICYCLES - TAG-A-LONGS
Wheels - Rims - Tyres - Tubes - Locks - Saddles - Mudguards - Lights - Chains
Chainsets - Pumps - Lubcricants - Helmets - Pedals and much more
MANGO CRUD PYRAMID WELDTITE SHIMANO
phone us on
01733 810 553 or 01733 810 554
fax 01733 810 540
Thorney Road, Milking Nook, Newborough, Peterborough, PE6 7PJ
April ’05 page 10
one of
the four
from KSA
this issue of Trade & Industry Xtra is for the bicycle and the scooter trade sectors.
The printed version is being read by people like you. Hundreds more will catch up with it on our website
they go to www.ksa-partnership.com / editors desk, for the pdf version
for your media pack on the KSA business to business publications call Kate Spencer - 0191 488 1947
BICYCLE TRADE & INDUSTRY OUTDOOR TRADE & INDUSTRY SCOOTER TRADE & INDUSTRY Trade & Industry Xtra
The KSA Partnership, 97 Front Street, WHICKHAM, Tyne & Wear NE16 4JL
office phone: 0191 488 1947
e.mail: ksa@ksa-partnership.com
internet: www.ksa-partnership.com
advertisements & administration: Kate Spencer e.mail: ksa@ksa-partnership.com
publisher & editor: Peter Lumley e.mail: peter@ksa-partnership.com
don’t go missing the trick
The word is congestion, the feeling is rebellion, the
public simply crave an easer way to get around. Two wheels
park better than four, average sized loads are no problem to
carry home and if the customer
doesn’t want to pump the pedals
then sell them a twist and go or a
pedelec. That’s the trick!
Just tell your customers how
much they need you - and remind
them that other than walking every
-where, the lowest cost and the
easiest way of getting around
comes with two wheels, possibly
three. And it’s a clean and more
environmently friendly lifestyle into
the bargain, too.
This Trade & Industry Xtra comes with an introduction to
some new companies and lots of new product that’ll help the
specialist retailer cater for the town rider and the tourist, the
sports enthusiast and the commuter. Spring and summer is
just the time to drive home the message that our kind of travel
can be more than simply pleasant. Avoiding the steep petrol
costs is just one good argument but when you add on the
convenience of having a truly personal bit of gadabout kit
that’s quickly to hand whenever you want it, then who could
avoid being convinced?
There’s no trick about it of course, just tell them the truth.
stop bites
Protect yourself against
malaria when travelling abroad
and also help a campaign
against the deadly disease.
In a groundbreaking sustainable trade initiative that doesn’t
cost consumers a penny extra,
UK company Pyramid have
joined the fight against malaria
with Save the Children Fund
and the United Nations Industrial Development Organisation
(UNIDO).
In a sustainable development
initiative with Kenya’s Nets Ltd,
they have produced a high
quality mosquito net for travellers with a conscience. For
every ten nets sold in the UK
Pyramid Nets will donate one
net to the Save The Children
campaign to protect children in
Africa from the disease. Retailing at £22.50 for single size and
£27.50 for double size.
effie@creativeconcern.com
KESTREL ENGINEERING
Peter Lumley . editor
* Cycle Repair Stands *
Wholesaler to the
* Wheel Truing Stands *
Independent Cycle Trade
* Cycle Display Equipment *
extensive range of spares and
accessories including brands such as
Shimano, Tioga, Weldtite, Michelin,
Zefal, Clarks, Fibrax and many more.
* Slat Wall Fittings *
* Cycle Parking Stands *
Carriage free on orders over £85.
KESTREL ENGINEERING
phone: 01473 464 206
Units 9-11 Dartmouth Buildings,
Fort Fareham Business Park,
Fareham, Hants PO14 1AH
fax: 01473 464 269
phone: 01329 233 443
fax: 01329 284 148
e-mail: alan.s.walker@talk21.com
longest running trade journal for the
sector, launched over twenty fives years
ago as the first UK bicycles-only Trade magazine.
dedicated to urban transport topics
and to developing awareness of lightweight
powered two wheelers & trikes
Outdoor Trade & Industry derives
from the original outdoor business magazine
Camping & Outdoor Leisure Trader
successful business builder for both the Supplier
and the Retailer. Used to exploit existing
synergies across the sectors
Jeden Monat fuer den ganzen
britischen Markt erhaeltich. Fuer
Hersteller. Fuer Lieferanten. Fuer
Haendler. Fuer Verkaeufer
distribuido mensualmente por correo
a todos los interesados en el
mercado Britanico: fabricantes,
agentes, distribuidores y tienda
distribuito ogni mese all'intero
mercato britannico. Ai fabbricanti.
Ai distributori. Agli agenti.
expédié mensuellement par courrier
à tous les intervenants du marché
britannique: fabriquants, agents,
distributeurs, magasins.
pub
lica
tions ssc
c hedule
publica
lications
KSA journals are published towards the end of the month of issue. All editorial
materials should reach us in the first week of the month - and the early bird is
most likely to catch the worm. A comprehensive Media Pack covers full
information to help businesses generate Trade and the publisher will be
pleased to help you achieve broad coverage and market awareness.
the beauty!
Here’s a scooter related
novelty that’ll make the ideal gift
- a Vespa in 1/6th scale. Made
for Piaggio, the quality is superb
and the detail exceptional.
Made in Die Cast metal with
plastic add on's. Trade Price
around £6.14 + Vat
call 0115 946 2991
Most recent issues can be found in the journal archives at
www.ksa-partnership.com / editors desk for the reading matter
if you are reading someone else’s copy why not
contact us to register for your personal mailing
e-mail your address to: ksa@ksa-partnership.com
copyright for some material appearing in this issue or on the company website may not be vested in KSA. It
is advisable to request permission to copy, broadcast or hold in any form of retrieval system, any works
from these journals. The infringement of copyright is unlawful and prosecution may follow. © KSA 2005
April ’05 page 12
FOR CITY RIDERS
TfL urges
Londoners to
get on their
bike
NE16 4JL.
97 Front Street,
WHICKHAM,
KSA Partnership,
PLEASE RETURN TO
undelivered ?
POSTMASTER
A campaign is underway to
get Londoners onto their bikes this
spring and summer - the Transport for
London office has commissioned three
‘infomercials’ . The one minute films are
about different types of cyclists, with
families, young professionals and
young people declaring their positive
experiences of cycling in London.
The aim of the infomercials is to get
Londoners to dust down their bikes and
get out and about to enjoy the capital.
Recent research shows that cycling in
London is growing faster than anywhere
in the UK, but there are thousands of
unused bikes on balconies, gardens,
sheds and garages. Rose Ades, Head
of London’s Cycling Centre of Excellence, said: “Cycling is a great way to
enjoy the parks and get a fresh view of
London, particularly now that facilities
are improving and there are many more
cyclists around.
“Unfortunately there are lots of bikes
around that have not been out for a spin
in years.
TfL is committed to making London a
safe and cycle friendly city and is increasing investment in cycling by 40%
in 2005/06 to improve the safety and
convenience of cycling. More secure
cycling parking facilities are being provided, too - 5000 spaces on street, 5000
spaces at schools, all by the end of
2005/6. There is also state of the art
cycle interchange at rail and tube stations.
hills in profile
Memory-Map gives digital mapping
for the whole of Great Britain in OS
Landranger 1:50,000 and OS Explorer
25,000 maps with prices from £39.95.
The system enables route planning,
custom map printing and route
downloads from a PC to a GPS. An
interactive 3D View tool gives maps and
aerial photographs to help visualise
routes and tracks.
Memory-Map is now distributed to the
bike trade by Dalesman International,
who already distribute Memory-Map
software to the Outdoor trade where
sales have increased considerably year
on year. Cyclists wil find it an invaluable tool to help them prepare their
routes, view the hill profiles and
download the routes to a GPS.
Dalesman has a brochure for the
bicycle trade – for your copy contact
Dalesman 01772 453 918
or email sales@dalesman.biz
internet: www.ksa-partnership.com
a bright product
Tireflys come as flashing UV and standard
lights, fitted to the bike tyre valves or the illuminating
handle grips. The valve stem lights screw onto bicycle
tyre valves easily, come in a variety of funky shapes
and colours, including a mean looking skull, retro space
rocket, star and a flower. A must have cycle accessory
that sells for around £10.
call Re:creation Group Plc - 0118 973 6222
issue for April 05
the feature on this page appears
across the centre fold of the printed
issue and in the pdf version here it
does not read easily. It is repeated as
it appears on the printed page.
the next issuesClients & Suppliers are reminded that
our next issue is already under
starting orders. Materials to help us
build the issue should be sent as early
as they are ready to the editors desk:
peter@ksa-partnership.com
check our schedules at:
www.ksa-partnership.com
to book advertisements or to request
further information:
ksa@ksa-partnership.com
01 91 488 1947
three of a kind to
help you sell-in
thirsty? peckish? fatigued?
then do something about it!
liquid feed helps beat fatigue - whilst energy bars
will energise the body - and your profits, too
Rehydration and carbo refuelling - you see it everywhere on the
streets, on the sports field and on the tv. It’s a megga-bucks business that
helps keep people out front and it’s a sure till-ringer when you dangle these
mouth watering impulse buys in front of customers.
It’s not all drinks, though, to chew on the go isn’t just a sporting activity
thing either. The healthy alternative to a dried-out sandwich is what you can
offer customers at your counter, the Torq brand has come along and that
has led to this new brand of mouth watering, foil-wrapped eat-well getting
the nod from the bike race following. Torq comes with plenty that appeals to
anyone on the move and needing to stay bright and alert. The hunger-knock
or a parched tongue can easily be avoided - so make your counter the
feeding stop!
Torq bars represent a concentrated form of carbohydrate energy, quite
like other genuine ‘energy bar’ products, but these ones differ by being moist
and easy to eat, whilst remaining very low in fat. This makes the product
unique in that it is highly effective and uncompromised in its function, but
still tastes very good. Fat is often used to moisten energy bars, usually in
the form of a chocolate coating, which
leads to an excess of the ineffective
calories. The huge advantage of the
Torq bar comes from the compact
concentration of effective calories
whilst at the same time it still holds
sufficient moisture for the bar to be
consumed on the move without any
need for extra rehydration.
For rehydation systems or out of a
drinking bottle, Torq energy is a
maltodextrin Glucose Polymer with
no other additives. The dry crystalline powder is mixed with water to
form a flavourless isotonic or hypertonic drink that offers a huge amount
of versatility and situation uses - on
the road or off-road in virtually every
leisure activity or sport or simply
when the weather is sweltering hot
and thirst is rampant. Torq energy can
also be added to food and soups as an ‘invisible calorie’, because it has no
taste. Maltodextrins are used by many professional cycling teams during
tours and stage races to ensure adequate energy balance.
The Torq ribose is said to provide amazing recovery and recuperation
properties. It works differently to carbohydrate-protein recovery mixtures
by directly re-charging the ATP within the muscle cells. Torq ribose doesn’t
represent an alternative to carbohydrate feeding, but more as a supplement
to it. Research shows that ribose supplementation boosts cellular recovery
by 300 to 400%.
For more information telephone 0845 128 4312
enquiries@torqfitness.co.uk
www.torqfitness.co.uk
race vest rehydration
plus the unique & additional
a note from the publisher
why Xtra?
When KSA produce a Trade journal it is to bring
together market intelligence that will put people in
danger of doing business. We have a Bicycle title,
one for Outdoors and another for Scooters and
lightweight urban transport. A long time ago we
found that mixing Trade specifics alongside the
credible alternatives gave readers the chance to
broaden product awareness and open up the new
market opportunities. That’s what this composite
Xtra is about.
CamelBak Products has inked an agreement with Bobby Julich, the
2004 US Olympic Bronze Medalist in the Athens men’s time trial event.
Bobby Julich is one of road cycling’s first to utilise a hydration system other
than the typical plastic water bottle. In both the 2004 Tour de France and
Olympics time trials, Julich wore CamelBak’s RaceVest under his skin suit
with the hose and bite valve punched through the skin suit.
In his new position with CamelBak, Bobby Julich will be a spokesperson
for the brand, meeting retailers, industry professionals and the media. He
will also provide the company with feedback on his usage and testing of the
CamelBak Hydration System and new products, and how they can best be
developed to fit a road cyclists’ needs.
Bobby Julich says he will exclusively use CamelBak’s Hydration System
in this year’s time trial events, such as in the Tour de France and Pro Tour
Team Time Trial, as well
as in his training or participation in other sports.
CamelBak says “we believe the credibility and
experience Bobby has
with the cycling community will inspire retailers
and consumers alike”.