ATReview #36

1 ST QUARTER 2014
N°36
www.atraircraft.com
l
EDITORIAL
ATRbroadcast
ATRaircraft
IN FLIGHT
ISLAND HOPPING
IN THE CARIBBEAN
ATR HELPS REGIONAL AIRLINES CUT COSTS AND OFFER RELIABLE SERVICES
ACROSS THE REGION
AT R ended 2013 with
another set of record
breaking figures: First of
all, the year concluded
with 74 new deliveries and
five new clients. Welcome
all of you, to the ATR family
worldwide. We are very
proud to have close to 190
operators across the globe
and it represents the most extensive coverage in
the regional market today.
This surge in demand for our turboprops has come
mainly thanks to strong economic growth in the
countries where our clients are based. And that is
why we are continuing to strengthen our regional
presence worldwide. Already our footprint gets
bigger all the time. There is a new flight training
center in Bogota, a support office has been opened
in Miami and we now have “Representative Offices”
in Brazil and Australia. And I can reveal that our
global ‘local’ approach will translate into a new
training facility opening in Asia in 2014 to meet the
demands of our clients in that region.
Our clients trust us and it shows. Throughout 2013,
our sales jumped by 20% with 195 orders, 89 of
them firm. But we also signed 15 Global Market
Agreements covering 164 aircraft.
We are well aware that trust is the most important
and valuable asset that we have, and throughout
2014 we will do everything we can to make those
bonds between our clients and ATR even stronger.
We will do so by continuing to develop our product
and services. For example, our continuous product
development means new on-board functionalities
will be certified this Summer. And finally thanks to
investment in new industrial tooling we also pledge
to ramp-up our deliveries even further this year.
Filippo Bagnato
Chief Executive Officer
Just three years ago, ATR made tourists who have come from very
its breakthrough in the Caribbean far away and want to discover
selling its first brand new ATRs several islands but have very
to the regional carrier Caribbean limited time.
Airlines. Success led to success Airlines in the region need to keep
and now ATR-600 has 13 ATR- their costs down in order to run
600s flying in the region with profitable businesses and the
Caribbean and LIAT through ATR turboprop helps them do
direct sales and lessors.
that with their very low mainteAnd there is a potential to double nance costs, reduced fuel burn
that number as current ATR users and quick turnaround capabiliand others like Bahamas Air and ties.
Cayman Airways look to renew Another key factor is the local
their fleets.
geography. Many of the island
The key to ATR’s success in the runways are small and difficult
Caribbean comes down to the to navigate but the ATR-600 can
turboprops low running costs and perform the job well. Massimo
suitability for inter-island airline Bruno, is ATR’s VP Sales for Latin
operations. In the past, local America and Caribbean. He says
carriers had aging fleets that the ATR-600s can handle the short
suffered from uneven
runways
service reliability,
with ease
Airlines in the region
high costs and
a n d s ay s
need to keep their costs
poor customer
there are
down in order to run
support.
three tricky
profitable businesses.
Across
airports in Saint
the CaribVincent, Dominica
bean, airlines need aircraft that and Antigua that are complicated
offer high dispatch reliability to land and take off from, but the
because their passengers are ATR can fly in and out of all three
either local residents who need without difficulty.
to go from one island to another ATRs are also well equipped to
for business or to see family or handle the potential impact of
Colibri detail on the tail of the ATR 72-600 of Caribbean Airlines
corrosion due to the sandy and
salty environment on the islands.
Both can cause corrosion on
aircraft including the blades and
fuselage but the ATR-600 is well
protected against both.
Two other factors have helped
seal ATR’s great reputation in the
region, quick access to customer
support and training. ATR has
moved its North America headquarters to Miami which means
Caribbean operators can now be
provided with support even faster
than before. And with a Full Flight
Simulator (FFS) now installed at
Avianca’s of fices in Bogota,
Caribbean operators now have
cost-effective training opportunities just a few hours flights from
their hubs.
And finally, ATR’s sound environmental record of low noise and
fuel emissions is also an important element in a region that relies
heavily on its amazing natural
beauty to attract tourists to its
islands.
© ATR. All rights reserved. Proprietary document of ATR.
NEW ALL IN ONE CABIN MANAGEMENT SYSTEM
IN PROGRESS
TOUCH SCREEN SYSTEM ASSISTS FLIGHT ATTENDANTS AND PROVIDES PASSENGERS
WITH EXTRA COMFORT
ATR is always on the lookout for
ways to innovate its product in order
to make the flights with ATR aircraft
an even more enjoyable experience
for passengers and also to make
the workload for the crew even
easier to handle.
One of the onboard improvements
is the ‘Cabin Management System’
(CMS). Situated at the rear of the
aircraft, it is an integrated system
used by the flight attendants to
control and manage many features
of the aircraft, including the audio,
cabin temperature, cabin lighting
and airline information (logo, welcoming message, flight data) and
video where applicable. The first
system was installed on an Azul
aircraft in early 2012. Today 21 operators flying more than fifty -600
series turboprops are using the
upgraded CMS.
ATR 72-600 Azul Linhas Aereas cabin interior with blue ambiance light.
the advantages are not limited to
space saving.
The new system offers airlines greater costs savings, because it lasts
longer and requires less maintenance. It also has auto diagnostic
software
The brand new CMS
installed
to
installed in all the
21 operators flying more
improve
and
brand new turbothan fifty -600 series
facilitate mainteprops that came
turboprops are using
nance operations.
off the assemthe upgraded CMS.
Thanks to its touch
bly line last
screen display, all the
year is a
technological leap forward, including functions can be ‘typed in’ like
a new touch screen Flight Attendant a smartphone, which requires little
extra training for the cabin crew and
Panel (FAP).
By installing all these features in is far more user-friendly, according
a single equipment, the system to Gwénaëlle Ouillon, ATR’s Sales
becomes compact, lighter and takes Support Manager.
up less space in the cabin. However The panel and display screen have
BUSINESS CASE
a great look with special focus on
the CMS’s FAP ergonomic fit within
the cabin which is entirely intentional.
The CMS’s FAP frame, screen and
colors were designed by the Italian
designer Giugiaro who is ATR’s
partner in the brand new ‘Armonia’
cabin.
The display screen can offer far
more visible data that the passengers can find useful including the
temperature in the cabin, the flight
number and destination.
The video and audio is in digital quality and there are two USB entry
points on the CMS. That provides
one distinct key advantage. New
customized audio or video information tailored to individual flights or
airlines can be prepared quickly and
installed rapidly in the CMS with a
USB key.
The CMS also has a function which
allows the crew to provide a far
improved ambient light control
throughout the cabin. Flight attendants from Europe and South America were asked about their feeling
concerning the new system, and the
feedback was incredibly positive.
Alicia Mansergas Zanon works for
the Spanish carrier Air Nostrum. She
said her tasks were now a lot easier
to manage. “The change for us is
enormous because we now have
everything we need on the panel to
do our job”.
Viguele with Brazilian Airline, Azul
said the CMS allows the crew to
change the ‘mood’ atmosphere to
match flight conditions. “I can dim
the ceiling and side lights. We can
choose to have a blue or white light
and we can adjust the music too to
reflect a start of the weekend atmosphere with exhilarating sounds or
calm music for passengers after a
long business day”.
The CMS Video broadcast function
is optional. When installed, the
broadcast system is able to feature
up to 22 video screens in a “standard”
72-600 Armonia cabin configuration.
For example, this technology could
broadcast short films, series or travel
information throughout the flight
assuring an unbeatable screen
quality view.
The CMS can also be an interesting
promotion stream for airline s
because adver tising can be
displayed - don’t forget the CMS is
one of the first things passengers
see as they enter from the back of
the cabin.
ATR 72-600 Linhas Aereas Aereas CMS
inside the Armonia cabin.
ATR JOINS THE SELECT VIP MARKET
IN THE MIDDLE EAST
SAUDI LUXURY OPERATOR CHOOSES TURBOPROP FOR FLEXIBILITY AND ON-BOARD COMFORT
Alpha Star Aviation’s CEO Salim Al Muzaini and ATR CEO Filippo Bagnato
during Alpha Star signature ceremony for 2 ATR 72-600s.
ATR’s turboprops cover the globe
and fit all types of market requirements. The proof: the 72-600 has
now broken new ground in the
Middle East. The Saudi Arabia
based charter and private aviation
operator, Alpha Star Aviation, has
ordered one 72-600 (with another
on option) to be delivered in the
second half of 2014. The company
already flies a 42-600 which has
been in its fleet since 2012.
The -600 proved its flexibility on
feeder routes, ‘no frills’ flights and
cargo operations worldwide. With
Alpha Star, the focus is less on the
mass of passengers and more on
the experience inside the cabin,
according to Milco Rappuoli, ATR
Sales Director, Middle East.
Alpha Star runs char ter flights
mainly for government officials, very
senior executives and VIPs using
jets and wide body aircraft. The
turboprop now fits into its fleet
seamlessly, providing the same
level of service. Until now, many
clients in the region have preferred
to focus on small corporate jets for
VIP services but now the turboprop
has joined this select end of
the market too. Alpha
Star Aviation’s CEO
Salim Al Muzaini told
ATReview, the 72-600
makes sense, “The beauty
of selecting the 72-600 is that we too. Many VIPs live in remote parts
have an aircraft with multi-capabi- of Saudi Arabia and in a medical
lities that can benefit from whatever emergency, the crew of the 72-600
will be able to fly into remote
opportunities that arise”.
airports
Throughout Saudi Arabia, the
where
advantages of the 72-600
ATR’s turboprops
o t h e r
are numerous for Alpha
cover the globe and
aircraft
Star. The aircraft can
fit all types of market
can’t, to pick
handle the unique and
requirements.
them up and
sometimes harsh
transpor t them
environmental
conditions well and land on short with on-board medical supervision
and unpaved runways where other to the main cities like Jeddah or
Riyadh, where they will then be
luxury jets can’t.
With charter services the Alpha treated or flown on to hospitals in
Aviation needs to be able to confi- Europe.
gure the aircraft to each individual Now that the 72-600 has found its
client’s needs 24/7 and adapt first partner in Saudi Arabia, the
to all situations that arise. That future looks good for ATR in the
requires maximum flexibility for region. Milco Rappuoli says the
tailor-made flight requirements and six countries that make up the
a very high reliability of the aircraft. Gulf Co-operation Council could
That includes providing emergency require more new ATRs in the
medical evacuation capabilities coming years.
Alpha Star’s ATR 42-600
taking off in Toulouse.
© ATR. All rights reserved. Proprietary document of ATR.
IN SERVICE
ATR CUSTOMER SUPPORT
UNVEILS ITS LONG TERM PLAN
TO MEET CLIENTS’ NEEDS.
IT MEANS GREATER INVESTMENT IN BOTH GROUND STAFF WORLDWIDE
AND RAPID RESPONSE IN-HOUSE SUPPORT TEAMS AT ATR HEADQUARTERS.
Lilian Brayle ATR Senior VP Product
Support, Services and Training.
Lilian Brayle joined ATR two
years ago as Senior VP Product
Support, Services and Training.
He sat down with ATReview
and spoke about some of the
changes that have been introduced since taking up his
appointment and challenges
and long term vision for his
department as he looks ahead.
What impac t is ATR’s fleet
growth outside of Europe having
on your strategic thinking for
the future?
L.B.: We are always looking at the
future fleet evolution and we need to
anticipate changes well in advance.
As we have a regional aircraft we
have to propose regional support,
services and training solutions for
each and every customer. The fast
growth of the fleet mainly in Central
and South America and South
East Asia means we have to focus
increasingly on where our core activity will be required. If my assumptions are correct, in 2016 the biggest
share of the activity will be in Asia,
at the moment it’s in Europe. So
we need to adjust the vision of the
organization, the processes and
everything we do for the customer.
Does this translate into more
people on the ground?
L.B. : Our corporate activity will
always be based here in Toulouse,
but we need to have the right
support on site. That means the right
delegation and right skills set available for customers wherever they
are. We can’t expect our customers
to fly long distances for support or
IN FOCUS
FRENCH
PRESIDENT
VISITS ATR
President François Hollande chose
ATR headquarters in Toulouse to
unveil new measures to help private
enterprise.
During his visit he had a chance
to experience a flight simulator
at the training centre.
to wait until the next day to get an
answer. That’s why we are already
adapting our local support organization. We have grown our local subsidies in Singapore and Miami to get
closer to our customers and are also
growing our workforce in these sites.
Our regional representatives will also
have wider skills and experience,
they will be qualified engineers who
can travel to our customers to assist
them with troubleshooting and maintenance. And this will be the case
worldwide including India, Brazil,
Russia and Australia.
Have you got an example where
this new proximity has worked
well?
L.B.: Yes, of course, take our new
customer Avianca. To prepare the
introduction of the new -600 into
their fleet, we sent our regional
representative from Sao Paulo to
help prepare the documentation and
maintenance planning for the new
aircraft. He spent several weeks
there. We did the same thing with
Virgin in Australia. Our representative
on site really allowed the airline to get
to a level of maturity where the ATR
has the highest despatch rate in their
fleet. That is the benefit of a representative on site. Airlines everywhere
have limited engineering staff, so
they rely on us and expect ATR to
provide the backup support.
It’s not just staff that need to
move but spare parts too?
L.B.: That’s right. Increasing local
resources means not only people
but also inventories and we are also
growing that significantly and
globally. So we invest. There are
around 900 ATRs flying around the
world and many are older workhorses
and we have launched an initiative
with our suppliers to ensure our loyal
long term customers have the
support and parts they need to keep
on flying and the asset value of the
ATR stays high.
How important are the Global
Maintenance Agreements in
your future strategy?
L.B.: Two years ago, the market was
going down because of the financial
situation and there was a price war
in the market for GMAs. So we have
re-thought the market and how to
offer something different to the
customer and it has worked. We
now have a great market share. Over
60% of new aircraft delivered in 2013
were under GMA contracts. We are
basically providing airlines with an
insurance policy that gives them the
peace of mind they need. They
come to us for GMAs because we
know our product like no-one else,
we can negotiate with suppliers
on price far better than if they did
it themselves, and we have an
inventory far greater and available
than what anyone else can offer.
How important will training be?
L.B.: Customers tell me that one of
their biggest concerns is qualified
maintenance staff. Pilots are scarce
but maintenance staff even more so.
Availability of the aircraft in the
morning depends on the maintenance staff being there. So our
regional reps will be there to help
airlines get up to speed. We are
providing a really high standard of
flight training globally and we make
sure there is no shortage of pilots
for airlines by providing a training
network worldwide. We provide third
part partnerships alongside our
own training facilities. In addition to
Singapore, within a year, we will
have an additional training resource
up and running elsewhere in Asia.
Being physically close to the
customer is just one side of
the plan, there is much more
involved behind the scenes too?
L.B.: The internal support at ATR
is also crucial. We have done a lot
of work internally, we have invested
in systems and our staff. Today
the service level of spares delivery
is at 90%, we want to get to 95%
next. We use a lot of short and
long term planning to be ready
for market conditions. We work
with our purchasing department
to ensure our vendors are performing well. We have created the
ATR response center to provide
24/7 Technical Support presence
especially over the weekend. It’s
up and running 6 days a week and
will move to 7/7 coverage. That’s a
big investment in front line
resources in ATR Engineering
organization. One of the first things
I launched, on my arrival here was
an IT project designed to capture
each customer claim, question,
request or requirement and have
correct identification and follow up
per formance. In the future, we
want to share this information with
ever yone. It’s a big change in
culture and performance commitment for the company.
What is the role of vendors in
your long term goals?
L . B . : Wo r k i n g to g e t h e r a n d
sharing objectives brings not just
customer satisfaction but creates
business oppor tunities, so it’s
about partnerships and learning
together. I’ve learnt from my experience that every supplier should
and can learn from each other and
that encourages good practices.
IN
FIGURES
221
That is the largest backlog as of December 31st 2013 for
regional aircraft of aircraft up to 90 seats. These 221
aircraft have a value of more than 5 billion dollars and
represent 61% of the aircraft overall backlog up to 90 seats.
They also insure nearly three years of production for ATR.
SUM OF BACKLOG
(As of End December 2013 - Source ATR Fleet Status)
Africa & Middle East
4%
8
Lessor
34 %
76
85
Per Region
40
Asia Pacific
38 %
12
Latin America
18 %
Europe
5%
2013 SALES
Company
Number
of sales
Country
Options
ATR 42-600
Air Antilles
France
1
-
Antigua et
Barbuda
3
-
Nordic Aviation
Capital
Denmark
5
80
TransNusa
Indonesia
1
3
LIAT
ATR 72-600
Air Algérie
Algeria
3
-
Air Lease
Corporation
USA
5
-
Air New Zealand
New Zealand
1
-
Alpha Star
Saudi Arabia
1
1
Avation
Singapore
5
5
Garuda Indonesia
Indonesia
5
10
USA
5
5
GECAS
Nordic Aviation
Capital
Undisclosed
Denmark
46
80
French Polynesia
7
2
Taiwan
1
-
89
106
UNI AIR
TOTAL
2013 DELIVERIES
Company
Country
Number
of deliveries
ATR 42-600
Taimyr
Russia
2
Antigua & Barbuda
2
Indonesia
1
Air Tahiti
France
1
Air Antilles Express
France
LIAT
NAC / Johnlin
TOTAL
1
7
ATR 72-600
New AOG office and staff.
AZUL
Brazil
6
Aer Arann
Ireland
6
UNI AIR
Taiwan
5
Lion Air - Malindo
Malaysia
5
Lion Air - Wings Abadi
Indonesia
5
Avianca
Colombia
4
Alenia / Turkish Navy
Turkey
3
Avation / Virgin Regional
Australia
3
GECAS / AZUL
Brazil
3
NAC / Air KBZ
Myanmar
2
GECAS / Villa Air
Maldives
2
Air New Zealand
New Zealand
2
ALC / Aeromar
Mexico
2
GECAS / LIAT
Antigua & Barbuda
2
MAS - Firefly
Malaysia
2
ALC / Kalstar
Indonesia
2
Antigua & Barbuda
2
NAC / Jet Time
Denmark
2
NAC
Denmark
2
NAC / Garuda Indonesia
Indonesia
2
MAS - MASwings
Malaysia
1
GECAS / Jet Airways
India
1
Lao Airlines
Laos
1
Austria
1
ALC / LIAT
InterSky
Avation / Mann
Yadanarpon
TOTAL
Myanmar
1
67
© ATR. All rights reserved. Proprietary document of ATR.
IN CONFIDENCE
JET TIME
IN BRIEF
Klaus Ren, Jet Time CEO inside ATR 72-600 cockpit.
ATR-600 enters the Scandinavian market with Jet Time:
the Danish charter and ACMI
o p e r a t o r o r d e r e d s i x AT R
turboprops to operate under
Scandinavian Airline System
(SAS) colours. ATReview met
Klaus Ren, President and CEO
of Jet Time. He told us about his
agreement with SAS and his new
partnership with ATR.
You provide feeder flights to
Stockholm and Copenhagen
from across Northern Europe
on behalf of SAS. What’s the
benefit of this agreement?
SAS has decided to outsource
their regional ser vices and by
doing so, SAS is looking for less
complexity in their operations.
Of course, they also seek more
flexibility. That means the ability
IN THE KNOW
to move the aircraft to where they
add most value. According to our
agreement, we plan to use our
ATR-600 to fly regional flights that
are no more than an hour from
Copenhagen or Stockholm. If SAS
decides otherwise, we have the
abilit y to operate new routes
for them. In the North American
market, almost all the big operators
have chosen this solution and have
outsourced their regional networks.
It makes sense because it simplifies their operations and, most of
all, it really ensure flexibility. That
trend has come to Europe as
well. Look at Air France, look at
Lufthansa as examples. SAS is
joining the club now: they want to
outsource their regional services,
so that they can concentrate on
their core business.
Why did you negociate with
lessors to buy your new
aircraft?
The reason why we acquired the
aircraft through Nordic Aviation
Capital ( NAC) and Air Lease in
this case, is basically because
we do the same as SAS : we
outsource. Aircraft transactions,
the acquisition and f inancing
processes, are becoming really
c o m p l e x . S o w e l e a v e i t to
specialists and we do what we
are best at: flying and maintaining
airplanes.
How would you describe your
new partnership with ATR ?
It’s an exciting partnership: one of
the biggest ones we have at Jet
Time. Our relationship is getting
stronger every day. But I have a
good feeling it is going to be a
close par tnership and a longlasting one. Also because when I
look at ATR with a business point
of view, two words come to mind:
pure efficiency!
Air Algerie launched the New Year in
st yle with an order for three new
72-600s. Even before this deal, the
airline was one of the biggest ATR
operators on the African continent.
OPEN FOR BUSINESS IN MIAMI
The Miami office is up and running. The
team moved to the new ATR North
America headquarters in January and
are now perfectly located to service
clients across the Americas.
Royal Air Maroc has signed a four year
Global Maintenance Agreement with
ATR. Under the contract, ATR will manage
all maintenance and spares requirements
for the airline’s fleet of ATR-600s.
WHERE
TO FIND US
IN 2014
AND THE WINNER IS… THREE TOP SUPPLIERS SHOW
HOW TO DO IT IN BOTH CUSTOMER AND PRODUCT SUPPORT
celebrate the top 3 best performing
ATR suppliers and single out their
achievements with the “Best ATR
GREAT START TO 2014
WITH AIR ALGERIE
ROYAL AIR MAROC
SIGNS A GMA FOR ITS -600S
Klaus Ren, Jet Time CEO.
6th Vendors Conference in Toulouse - Best ATR Vendor 2013 - Golden Award Goodrich
Lighting Systems - Silver Award Liebherr Aerospace - Bronze Award Zodiac Hydraulics
The 6th Vendors conference, held in
Toulouse last November provided
for the first time an opportunity to
Why did you choose to operate
ATR aircraft on these routes?
We really felt that this was the
right way to renew the regional
services for Scandinavian travellers. The most important thing is
that we provide a whole new
level of comfort. The new cabin
and the seats from the Italian
manufacturer Giugiaro are very
comfortable. But most important
of all, the noise level is the lowest
on any propeller aircraft I have
ever seen. There is no doubt the
passenger will enjoy it.
Vendors Awards.” Goodrich Lighting
Systems, topped the list followed by
the Liebherr Group and Zodiac
Hydraulics. All vendors were given
a ranking by an ATR committee
made up of representatives from
technical and customer support, as
well as quality and logistics.
The ranking is based on the Supplier
Evolution Development or SED, which
is a method of gauging vendors
performance in different areas, including commercial, on both the production line and customer support.
Goodrich Lighting Systems ranked
first with its excellence in managing
customer records, following up
requests and closing them.
Luigi Mollo, ATR’s VP, Vendor
Management and Maintenance
economics says: “If ATR is to stay
mar ket le ade r, good product
support is key and that is why we
have set up this award system.
We want to give a challenge to our
vendors and go public with it, so that
all of our suppliers are motivated and
set themselves goals. The long term
reduction of maintenance costs is
crucial for us.”
More than 150 delegates, representing 85 vendors worldwide, attended
the Vendors conference and this
was the first time that both product
and customer support topped the
agenda at the gathering.
Publisher: Sonia Dumas - Supervisor: Elio Baino - Coordinator: Mélanie Nonju - Editor: Sapiens Sapiens - Layout: Nouveau Monde DDB - Printer: Graphic Pyrénées - Images: ATR, Pierre Barthe - Contributors: Christophe Potocki Lim Kian Hui - Lawrence Tan – Pascal Bisch – Michel Baladon - Ugo Ruggieri – Gwénaëlle Ouillon – Ciro Di Cerbo - Milco Rappuoli - Salim Al Muzaini - Patrice Morello – Lilian Braylé – Mario Formica - Clemente Affinito – Klaus Ren –
Karsten Schack – Luigi Mollo - Bertrand Pabon - Stéphane Gemble - Dominique Dumas. © ATR. All rights reserved. Proprietary document of ATR. This document shall not be reproduced or disclosed to a third party without the written consent
of ATR. This document and its content shall not be used for any purpose other than that for which it is supplied. ATR, its logo, the distinctive ATR aircraft profiles and patented information relating to the ATR aircraft are the exclusive property of ATR and are subject
to copyright. This document and all information contained herein are the sole property of ATR. No intellectual property right is granted through, or induced by, the delivery of this document or the disclosure of its content. The statements made herein do not constitute
an offer or a representation. They are based on the mentioned assumptions and are expressed in good faith. Printed on mixed FSC®-certified papers, wood from well-managed forests. Send your remarks by email at the following address: corporateweb@atr.fr
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