Contact: Tara Reid Formula 619-234

Contact:
Tara Reid
Formula
619-234-0345
reid@formulapr.com
CALNATURALETM SAMPLES SVELTETM AT
NATURAL PRODUCTS EXPO EAST
All Four Flavors of the Award-Winning, All-Natural Protein Drink on Display at This Year’s Trade Show
BOSTON, Mass. (October 13, 2010)—CalNaturale™, the first-ever national consumer brand
launch from California Natural Products, is sampling all four flavors of CalNaturale Svelte™, a
multi-functional, all-natural sustained energy protein drink, at Natural Products Expo East in
Boston. Additionally, CalNaturale Svelte is being featured in this year’s New Product Showcase.
―We are beyond thrilled at the positive response and feedback that we have received from the
natural foods community since launching CalNaturale Svelte earlier this year,‖ says Pat Mitchell,
president and founder. ―CalNaturale Svelte answers consumers’ need for a great-tasting, natural
energy drink that also delivers unparalled taste, nutrition and convenience for active adults. It is a
product that has been missing from the marketplace, and we are pleased to fill this void.‖
Dedicated to providing great taste, positive nutrition and increased vitality through pure and simple
ingredients, CalNaturale Svelte is a non-dairy, gluten-free natural alternative to other energy, protein
and meal replacement beverages currently available. Made with organic and all-natural ingredients,
CalNaturale Svelte drinks come in a variety of delicious flavors to satisfy any taste palette and
provide naturally sustained energy through a unique blend of certified organic complex
carbohydrates, including rice syrup solids and inulin, high fiber and a substantial amount of protein.
Svelte drinks provide a good source of the daily value of fiber in just one serving and 16g of protein
from a fresh, organic base of soymilk and rice. The beverage also qualifies as a low glycemic
product with only 9g of sugar per container.
―With consumers becoming more aware of and interested in pure and natural ingredients,
CalNaturale Svelte is a premium product with a nutritional composition that meets the highest
standards without sacrificing taste,‖ continues Mitchell.
CalNaturale Svelte drinks are available in four naturally delicious flavors including Chocolate, French
Vanilla, Cappuccino and Spiced Chai, and are packaged in recyclable Tetra Prisma containers—
providing consumers with one of the leading environmentally-friendly options for beverages. Each
15.9 ounce container is value-priced from $2.69 to $2.99.
CalNaturale Samples Svelte at Natural Products Expo East – Page 2
CalNaturale Svelte drinks are available at select natural food stores, grocers and drug stores
throughout the U.S., including locations in the Northeast, Southeast, Midwest, Southwest, Rocky
Mountains, West and Pacific Northwest regions. For a complete listing of product availability by
state, please visit http://sveltebrand.com/buy-svelte. Additionally, all four CalNaturale Svelte
flavors can be purchased online at www.sveltebrand.com.
About CalNaturaleTM
CalNaturale is the first-ever national consumer brand launch from California Natural Products, a
leading all-natural food company whose mission is to improve the health and wellness of consumers
by offering the best-tasting, nourishing and convenient foods at a great value, without
compromising on quality or the environment. The CalNaturale Svelte product is a multi-functional,
all-natural sustained energy protein beverage dedicated to providing great taste, positive nutrition
and increased vitality through pure and simple ingredients. Made with organic and all-natural
ingredients, CalNaturale Svelte drinks are also non-dairy, cholesterol-free, certified gluten-free and
certified kosher. They offer a natural alternative to other sustained energy, protein and mealreplacement beverages in the marketplace. For more information, visit www.sveltebrand.com.
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Chocolate
French Vanilla
Cappuccino
Spiced Chai
35844-14552
35844-14553
35844-14550
35844-14551
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FACT SHEET
PRODUCT
OVERVIEW
CalNaturaleTM SvelteTM is a multi-functional, all-natural sustained energy
protein drink created to provide great taste, positive nutrition and increased
vitality through pure and simple ingredients. As a natural alternative to
other energy, protein and meal replacement beverages in the marketplace,
CalNaturale Svelte is a delicious and healthy, “anytime” pick-me-up you
can feel proud to drink, and ideal for active adults who are interested in
maintaining overall wellness and good health for themselves and their
families. It is the premier product from CalNaturale, the first national
consumer brand from California Natural Products, the manufacturer of
more than 150 organic and natural foods and beverages for the natural
industry’s most recognized brands.
NUTRITIONAL Among the many health benefits that CalNaturale Svelte offers are the
BENEFITS
following:
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Made with organic and all-natural ingredients
Developed with a unique blend of organic complex carbohydrates,
including rice syrup solids and inulin
Offers 16 g of protein from fresh organic soymilk
Has only 9 g of sugar and is tested as low-glycemic
Provides a good source of fiber in each serving
Non-dairy, cholesterol-free and certified gluten-free, featuring a fresh
organic soy milk base and sweetened using Stevia.
Certified kosher by Orthodox Union (Circle U)
CalNaturale Svelte is available in four naturally delicious flavors including
Chocolate, French Vanilla, Cappuccino and Spiced Chai. Each 15.9 ounce
container is value-priced at $2.99.
COMPANY
California Natural Products is a leading organic and all-natural food
BACKGROUND company dedicated to improving the health and wellness of consumers by
offering better tasting, nourishing and convenient foods at a great value,
without compromising on quality or the environment. The company
strives to transform the way people eat through organic and all natural
CalNaturale Fact Sheet – Page 2
ingredients, with superior nutritional composition as the cornerstones of
good health. Since its founding in 1980, California Natural Products has
created a wide range of nutritionally-superior products that help consumers
in their mission to achieve better health. The company’s portfolio includes
a broad range of rice and soy beverages, nutritional drinks, soups, broths,
teas and wine.
SUSTAINABLE
PRACTICES
California Natural Products believes in building a community of informed
consumers and is committed to sustainability through its innovative
“green” programs.
CalNaturale Svelte is packaged in recyclable Tetra Prisma containers,
providing consumers with one of the leading environmentally-friendly
options for beverages.
The company has won numerous community and environmental awards,
including the California state “plant of the year” award for innovations in
water quality, the only food plant in the Golden State to win this
prestigious award.
KEY
EXECUTIVES
Pat Mitchell, president and founder
Clark Driftmier, vice president, marketing and sales, branded products
Khalid M. Shammet, Ph.D., vice president, research and development
COMPANY
FACILITIES
Founded in 1980 by Pat Mitchell, California Natural Products and
CalNaturale are headquartered alongside the company’s 400,000 squarefoot, state-of-the-art natural foods facility in Lathrop, Calif., located on the
original site and farm that his grandfather built in 1941.
WEBSITE
www.sveltebrand.com
MEDIA
CONTACT
Tara Reid
Formula
(619) 234-0345
reid@formulapr.com
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