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BRANDS O F TOM ORROW
2012
Welcome
Introduction from John Ayton, Chairman of the
Walpole Brands of Tomorrow programme
W
alpole Brands of Tomorrow helps nurture
and support the UK’s finest talent within
the luxury sector. Launched in 2007, the bespoke
mentorship and coaching programme helps aspiring
British luxury brands of the future to fulfil their
potential and become global leaders in their field.
Supported by Mishcon de Reya, our programme
takes selected companies through a cycle of
quarterly educational workshops on areas, such
as business planning, marketing, distribution and
internationalisation, and one-to-one mentorship
meetings with some of the UK’s most experienced
luxury entrepreneurs.
I would like to give a warm welcome to our
2012 brands. I do hope you enjoy and benefit from
the programme and very much look forward to
working with you in the future.
"The support, advice and networking opportunities that
Walpole and the Brands of Tomorrow Programme provide
to aspiring British luxury brands are unrivalled".
Mishcon de Reya
About Walpole
W
alpole is a non-profit making organisation that
furthers the interests of the British luxury industry by
harnessing and sharing the collective knowledge, experience
and resources of the membership – over 180 British luxury
brands committed to combining the best aspects of innovation,
design, quality, tradition and service.
Formed in 1990 by top-tier British companies, including
British Airways, Chewton Glen, Coutts, DAKS Simpson, the
Financial Times, The Savoy Group and William Grant & Sons,
the membership provides a community for the exchange of
best-practice ideas, to drive business development in both the
UK and export markets.
Programme criteria
I
n order to be eligible for the programme, selected companies
need to exemplify the highest standards of quality, style
and craftsmanship and aspire to develop into full Walpole
members. The key criteria include:
• Annual turnover of more than £100,000 but no more
than £2million
• An entrepreneurial management style
• A clear vision of the future of the brand
• Commitment to a two-way partnership in the programme,
which will include active participation and regular
constructive feedback with the Walpole mentors.
The 2012 brands
Aravore
Aravore is an award-winning
designer childrenswear brand that
has developed a loyal following
inside and outside the UK by offering a unique range
of high quality pieces with a contemporary-retro
aesthetic. Each piece is crafted in its own workshop
and hand-finished using only the highest quality
sustainable yarns & fabrics sourced directly from the
producers. Set up by designer & social entrepreneur
Yanina Aubrey at the end of 2005, Aravore arrived
into a market dominated by slogan-ridden, mini-adult
versions of high-street fashion to propose a more paired
down aesthetic, long lasting beauty & understated
form of luxury that focussed on the core values of the
brand: design, craftsmanship, quality & sustainability.
Aravore has been described as a “trend-setter” and as a
brand that embodies the quality & originality for which
British brands have traditionally been well-regarded
and well-loved abroad. The brand is present in over 50
prestigious department stores & independent boutiques
around the world.
www.aravore.com
Demarquette
Demarquette - Fine Chocolates
is the ultimate standard in the
artisan production of luxury
hand-made fine chocolates. As the most awarded
British luxury chocolatier in 2009, 2010 and 2011,
British born curator of exclusive and rare chocolate,
Marc Demarquette, consistently creates the finest
chocolates that combine unparalleled taste and
visual perfection. Renowned for unique classically
timeless collections with a contemporary penchant,
Chocolatier Marc Demarquette only chooses the most
exquisite ingredients sourced to the highest standards.
Demarquette chocolates are already ranked by many to
be in the top 10 of the world, beautiful to gaze upon and
even more stunning on the palate.
www.demarquette.com
were otherwise destined for landfill. 50% of profits from
Elvis & Kresse’s fire-hose line are donated to the Fire
Fighters Charity. Elvis & Kresse have been working
with British wastes since 2005, and more than 10 waste
streams are used to create their range of bags, belts
and wallets. They are constantly searching for more
materials to reclaim and have saved over 150 tonnes
from landfill. The advantage of vintage materials is that
each handcrafted piece has a unique narrative and is
one of a kind. Elvis & Kresse focus on classic, timeless
design, and quality craftsmanship, which means their
accessories are made to last as long as the materials they
reclaim. Products are available with selected retailers in
Europe, Asia and North America and the doors of the
Dorset workshop are always open.
www.elvisandkresse.com
FieldCandy
FieldCandy is an
exciting design led brand of tents. FieldCandy exist to
inject colour, creativity and fun into the camping space
by offering a range of totally unexpected designs, and
aim to delight customers and excite anyone who sees
the products. FieldCandy tents are fun. But they’re
serious too. They keep you as dry in the rain, and as
snug in a gale as any conventional high performance
tent. Printed and manufactured in the UK, FieldCandy
currently offers over 50 Limited Edition flysheet designs
from well-established and up and coming designers
and artists from around the world. Made from the
finest materials available, and with more than a nod
at best environmental practice, FieldCandy tents
may be described as the best quality, as well as most
innovative, two person tents in the world. Aimed at the
young at heart, aspirational, design conscious market,
FieldCandy allows highly individual statements to be
made at the camp site, music festival, sports arena, F1
paddock or beach; as well as B2B with likeminded
brands for marketing & promotional purposes.
www.fieldcandy.com
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Lily
and Lionel
Lily and Lionel, the luxury British accessories brand,
spearheaded by Alice Stone, specialises in iconic
printed scarves. A rich family heritage within the
textile industry, combined with her love of fashion has
allowed Alice to create gorgeous seasonal collections.
Alice’s grandparents - the original Lily and Lionel,
established the family’s fashion roots during their early
years. Focusing predominantly on scarves, the truly
phenomenal ranges have encouraged and generated a
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Elvis
& Kresse
Elvis & Kresse creates stunning life-style accessories
by re-engineering seemingly useless wastes. The raw
material for their principal range is genuine decommissioned British fire brigade hoses, which after
a distinguished career fighting fires and saving lives,
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diverse fan base. Celebrities and supermodels including
Kate Winslet, Elle Macpherson and Alek Wek have
all fallen for the Lily and Lionel charm and each own
a selection of designs. Lily and Lionel have established
themselves as a leading global fashion scarf brand.
Unique prints and unquestionable high quality have
provided the next ‘must have’ accessory for any fashion
magpie. A number of renowned stores both nationally
and internationally, including Liberty of London’s
illustrious scarf hall, Harvey Nichols, Fortnum &
Mason and Henri Bendel, were quick to recognise the
true appeal of Lily and Lionel, each stocking their own
selection of designs.
www.lilyandlionel.com
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LUCAS HUGH
A uniquely high-end combination
of leading-edge technical design
and edgy style, London-based
Lucas Hugh is the label of choice for the woman who
likes to mix sport with design. Strong, figure-enhancing
lines balance with an artistic sensibility for a signature,
inspirational look that positions Lucas Hugh athletic
wear in the high fashion arena. Cut to complement and
support the female physique, Lucas Hugh collections
are designed for power and ease of movement. The
pieces respond to the demands of sport with the strength
and grace demanded by the wearer. Featherweight
bodysuits lend balletic lightness; the freedom of being
supported yet unrestricted. Shots of colour and reflective
panels accent the design lines, to animate movement
and enhance visibility. Tailored jackets offer the option
of a smart, structured outer layer, for an effortlessly
elegant cover up. Strategically placed pockets for
a BlackBerry or iPod, headphone eyelets, firm but
luxuriously soft fabrics, fused seams and ventilation
panels, together with the highest quality fabrication,
bring optimum functionality to the signature styling.
www.lucashugh.com
Patterson
Boatworks
Patterson Boatworks is
dedicated to the creation of stunning bespoke yachts,
launches and superyacht tenders. Founded by brothers
Simon and Hamish Patterson, and based in the heart
of the English Lake District, Patterson Boatworks
delivers craft for the world’s finest private lakes and
most glamorous waterways, where they are increasingly
seen gracing the decks of the world’s finest super yachts.
Each boat is carefully designed and crafted by the
dedicated team, to fulfil exactly the clients’ needs and
desires - to exacting detail and subtle perfection. With
style and aesthetics married to cutting edge engineering,
and the desire to push boundaries, the firm has pushed
high performance electric propulsion to new levels.
The result is craft that are simply beautiful, tactile and
wonderful to be aboard.
www.pattersonboatworks.co.uk
Vivien Sheriff
Vivien Sheriff is a multi-award
winning, luxury headwear brand
at the forefront of British headwear
design. Founded in 2005 by creative entrepreneur
Vivien Sheriff, the brand embodies English heritage
and traditional millinery practice whilst embracing a
cutting-edge design ethos. Based at Vivien Sheriff’s
studio in Downton, Wiltshire, a creative-strong
team work by hand at the highest level to produce
seasonal headwear collections. Harrods, Fortnum
and Mason and Kleinfeld (New York) are amongst
premier retailers that stock the brand. Vivien Sheriff’s
individual bespoke designs are worn by the most
celebrated heads including the Duchess of Cambridge
and her sister Pippa Middleton. The brand has forged
its own extremely distinctive style and Vivien Sheriff’s
signature look is evident on each stunning and unique
creation. Natural materials of the finest quality are used
in meticulous feathering, fine cut work and intricate
hand detailing to create iconic contemporary hats and
headpieces that radiate a timeless elegance and glamour.
Beautiful, thoughtful and unmissable, a prestigious
Vivien Sheriff piece will be treasured and cherished
long after its debut.
www.viviensheriff.co.uk
The 2011 brands
Emmett London
Emmett London was
founded in 1992 by
tailor Robert Emmett. Opening his first store on
Chelsea’s King's Road, Robert Emmett swiftly rose
to prominence and began establishing himself as the
premier shirt maker of choice. The opening of the
second Jermyn Street store was seen as an important
step in further establishing the Emmett London
brand. Since then, Emmett London has been steadily
unfolding as a modern British approach to the Jermyn
Street shirt-making tradition.
Craftsmanship and attention to detail is key to the
narrative of every Emmett shirt. Each shirt is made in
a limited number, and each Emmett shirt is instantly
recognisable by its contrasting under-cuff, imbuing the
wearer with a sense of exclusivity and individuality.
Robert Emmett’s love of quality is also reflected in an
increasing range of accessories, from handmade Italian
silk ties to cashmere scarves.
Emmett Handmade is a made to measure service
offering hand-crafted shirts, suits and jackets. Each
individual client is taken through a style consultancy
and is encouraged to develop a unique personal style.
When ordering an Emmett Handmade shirt, there
is a choice of over 400 fabrics and 60 collar and cuff
styles, too. Now regarded as one of London’s finest shirt
makers, Emmett London is synonymous with quality.
www.emmettlondon.com
Zoe Jordan
The eponymous
luxury apparel brand Zoë Jordan, was launched with a
mission to create the modern woman’s essential capsule
collection. Zoë Jordan’s design philosophy overlooks
trends, rather placing a sharp focus on clean lines,
ultra-refined silhouettes and the perfect fit. Fabrics are
sourced from the finest mills in Italy and France and
tonal colour palettes are designed to enhance and flatter.
Integral to the brands DNA is the coming together
of the androgynous and the feminine, handsome and
ethereal, structured and languid. Essentially Zoë Jordan
represents feminine swagger and a boyish insouciance.
Since inception in 2007, Zoë Jordan’s collection is
now stocked in 12 countries and sought by buyers
internationally such as Harrods, Harvey Nichols,
Brown Thomas and Isetan. The brand is a favourite of
celebrities such as Helena Christensen, Jessica Biel and
Kiera Knightley. In November 2011, Zoë Jordan was
announced as one of the nominees of the prestigious
Vogue and British Fashion Council Designer Fashion
Fund 2012, the latest in a line of accolades, which also
includes the Elle and British Fashion Council Talent
Launch Pad Award 2010.
www.zoe-jordan.com
Mr. Hare
Mr. Hare is a men’s luxury shoe brand of
the modern age. It was founded by Marc
Hare in late 2008, because he simply could
not find the kind of shoes he wanted
to wear anywhere else. Mr. Hare shoes are elegantly
understated but bristling with stylish, technical and
quality details. Described as a ‘Black Shoe Company’,
Mr. Hare designs shoes to cut through the day and
dazzle at night. They are hand-manufactured in small
factories in the Empoli region of Tuscan Italy and retail
through some of the finest stores in the world. Mr. Hare
has quickly garnered a strong and loyal international
following from shoe connoisseurs and celebrities alike
because of the company’s determination to marry
traditional ideas of luxury with modern cultural
thinking and, dare we say it, fashion. Mr. Hare is
making luxury men’s shoes interesting.
www.mrhare.co.uk
series. Previous recipients of the honour have included
Alexander McQueen, Jean Paul Gaultier and
Gareth Pugh.
Osman Yousefzada’s main line is sold internationally
with stockists worldwide, including Browns, Selfridges,
Matches, Harvey Nichols and Takisimaya. Celebrity
fans include Thandie Newton, Mary-Kate Olsen,
Charlize Theron, Kerry Washington, Jemima Khan,
Lily Cole, Kate Moss, Alice Delall, Mischa Barton,
Anna Friel, and Alek Wek.
www.osmanyousefzada.com
Nuttall Home
“The accumulation
of small details done to perfection.” Founded in
February 2010, the vision of sisters Gytha Bouchon and
Amber Nuttall, Nuttall ushers in a new generation
of exclusive furniture and luxury home accessories.
Inspired by the best of European craftsmanship, which
fuses the excellence of traditional artisanal skills and
modern technology together with a strong English
aesthetic, each piece is designed to last for generations.
In the beautiful showroom in Chelsea Green’s Pond
Place, clients can see for themselves the Nuttall
trademark of quality running through the furniture,
from the pure down cushions to the hand-aged castors.
Each piece is made to order and delivered with a
certificate of authenticity. Our policy of using only
the finest natural materials throughout extends to
the beautiful Loro Piana Interiors range that Nuttall
is delighted to offer its customers for a sumptuous
finishing touch.
www.nuttallhome.com
Otis Batterbee
London
Otis Batterbee is a British men’s
accessories brand based in London that was founded
by the designer Otis Batterbee. Inspired by his family’s
rich history in design and fashion, Otis trained at the
prestigious Central Saint Martins School of Art
and Design in London. In 2008, he launched Otis
Batterbee London. Designed and made in England, its
products range from smart wash bags and grooming
accessories, fine pocket squares and fabric-covered
cufflinks, to lavender-filled eyemasks and travel
cushions for the seasoned traveller. Quality construction,
good design and the use of the best possible materials
are the core values of Otis Batterbee. Beautifully
packaged, Otis Batterbee makes the perfect gift all year
round. “We believe it’s the small details that count, that’s
why only the finest woollen suiting fabrics, superior
brass zippers, waxed canvases and cotton lawns are
selected to create our products. Whether you’re on your
travels or closer to home our products are the perfect
companion,” says Otis.
Otis Batterbee is available in Liberty, Harrods, Fortnum
& Mason, Fenwick, Heals, Selfridges, Harvey Nichols
and John Lewis. Internationally, the brand can be found
in Bloomingdales, Le Bon Marché and Brown Thomas.
In 2011 they signed a Japanese distribution deal. Otis
Batterbee will be launching their first stand-alone store
on Chiltern Street in London’s historic Marylebone
this September. The store will be the first place to see
the entire Otis Batterbee collection with a range of new
products being designed specifically for the store.
www.otisbatterbee.com
Osman
Yousefzada
Osman Yousefzada, in a short space of time, has already
created a distinctive and confident signature for his
label. By combining innovative cutting with masterful
drapery, he crafts desirable timeless garments in the
most luxurious fabrics. Osman designs through instinct,
his pieces reflecting a deep-rooted design sensibility.
British-born Osman was making clothes from a young
age. His mother, who ran a couture dress-making
business in Birmingham, is where he cemented his
love for cloth and its workmanship. He went on to
study Fashion Design at Central Saint Martins before
launching his own label in February 2006.
Osman was nominated for the annual Designs of the
Year 2007 award at the Design Museum, which features
the best 100 designs internationally. He recently saw
the V&A select his work for the Fashion in Motion
Trunk Clothiers
Trunk Clothiers is an
independent neighbourhood shop
founded by Mats Klingberg that
launched in London’s Marylebone
in September 2010. Trunk features a sharply edited
selection of the best menswear and accessories from
the UK, Japan, Sweden, Italy, the US, France and
beyond. It focuses on being a good men’s retailer in the
old-fashioned tradition and the aim is to become one
of Europe’s top destinations for elegantly cut blazers,
classic knitwear, crisp shirts, smart footwear and
luggage that never lets you down.
Trunk has a commitment to offer a diverse
mix of largely independent well-crafted fashion brands,
including British brands such as Drakes, Edward
Green, Orlebar Brown, Mackintosh and Trunk’s own
cashmere sweaters made in Scotland. Over time, Trunk
will develop more private-label products through
collaborations with inspiring brands from around the
world that share its core values of excellent service,
craftsmanship, discovery and quality.
www.trunkclothiers.com
The 2010 brands
Abahna
Abahna is a luxury
British brand,
dedicated to the ceremony of bathing. Founded in 2005
by husband-and-wife team Edward and Claire Croft
following their travels to exotic locations where bathing
is considered to be a ritual, Abahna offers a collection of
exquisite bath products, body lotions, hand creams and
home fragrances scented with pure essential oils and
made using fine, quality ingredients.
Abahna is a treat for all the senses, combining elegant
and distinctive packaging with meticulously made
products that rejoice in one of life’s simplest luxuries.
Every item is designed to reawaken people to the idea of
bathing as a rewarding, multi-sensory and therapeutic
ritual to be enjoyed every day, bringing the world’s most
exotic spa experiences into your home. Devotees of the
brand include former British prime ministers, members
of the Royal family (at home and abroad) and members
of the Hollywood A-list.
The Abahna collection of four signature fragrances –
Mandarin & Sicilian Bergamot, Frangipani & Orange
Blossom, White Grapefruit & May Chang and Lilac
Rose & Geranium – is perfect for luxury gifting, from
a beautifully presented triple-milled soap to an opulent
hamper, all available online and from some of the most
prestigious retailers in more than 20 countries around
the world.
www.abahna.co.uk
BASSO & BROOKE
Bruno Basso and Christopher Brooke
are the pioneers of the digital print
process in fashion. They made history
with their groundbreaking 100% digitally printed
collection, earning them the prestigious Fashion Fringe
award in 2004. Vogue championed them as ones to
watch in their annual Vogue List, and they won best
new designer at the Elle Style Awards. In May 2009,
Michelle Obama made headlines by wearing one of
the label’s pieces, making them one of the very first
UK designers to be worn by the First Lady. Again in
2009, London’s Design Museum short-listed the label’s
Spring/Summer 2009 collection for Designs of the Year.
They also have a piece archived in the New York’s
Metropolitan Museum of Costume Institute – the
first digitally printed piece in their collection. Basso &
Brooke have collaborated with high profile brands such
as Coca-Cola, Converse, Swarovski, SkyHD, L’Oréal
Paris, Turning Leaf Wines, The Dorchester Collection
and others. Their collections are stocked worldwide.
www.bassoandbrooke.com
Charlotte Olympia
Luxury accessories designer Charlotte
Olympia Dellal launched her Londonbased shoe brand Charlotte Olympia in
February 2007.
Charlotte Olympia designs have become synonymous
with classic shapes and meticulous attention to detail.
Each shoe is finished with the brand’s signature
gold spider web on the sole. Inspired by the allure
of Hollywood glamour of old, Charlotte Olympia’s
leopard prints, fan detailing and arresting use of
colour have been coveted by Sarah Jessica Parker,
Keira Knightly, Blake Lively, Katy Perry and Beyoncé
amongst others.
Each shoe is hand-crafted in Italy using only the finest
materials and retails at between €400 and €1,200. Her
vertiginous heels and urbane ‘island’ style platforms are
sold at some of the world’s most prestigious retailers,
including Dover Street Market, Harrods, Selfridges,
Harvey Nichols, Podium, Luisa Via Roma, Isetan, NetA-Porter, Bergdorf Goodman, and Neiman Marcus.
In July 2010, the Charlotte Olympia flagship store
opened in the heart of London’s Mayfair; the
ecommerce website was launched in March 2011.
The brand continues to collaborate with international
fashion designers for their catwalk shows, including
Clements Ribeiro, Temperley London, Emilio de la
Morena and Peter Som.
www.charlotteolympia.com
Josephine Home
Josephine Home – driven by the search
for the perfect set of crisp, white bed
linen, nothing more, nothing less: one of
life’s simplest pleasures. Simplicity of design, faultless
performance, timeless quality – from these beginnings,
Josephine Home now accompanies seasoned voyagers to
and from all corners of the globe: 18th century European
palazzi to the Arabian desert to urban retreats in the
hippest capitals. Our undercover luxury will cosset both
the discerning traveller and the smallest child, from the
most luxurious hotel resort to the private home, we are
with you every step of the journey. Lasting classics, to
be handed down the generations while being enjoyed
today. Bed linen – the stuff of dreams.
www.josephinehome.co.uk
Mawi
A jewellery house with
an emphasis on luxurious
statement pieces, Mawi cleverly combines cuttingedge contemporary style with traditional influences
and materials synonymous with old-school glamour.
Described as having a life of its own, the Mawi brand
continues to attract interest through its seasonal
metamorphosis whilst managing to stay true to the
designer’s signature – a skill that has enabled the house to
evolve with age yet still remains recognisable.
Mawi’s pieces are those that are bought, worn, collected,
cherished and treasured. Transcending seasonal whims
and appealing to those of all ages and tastes, Mawi has
well and truly captured a niche in the fashion market for
contemporary costume jewellery. Marrying together a
love for trinkets of yesteryear and a bold contemporary
vision, Mawi’s collections provide an ornamental meeting
place for the past, present and the future.
www.mawi.co.uk
Rococo Chocolates
Founded in 1983 by pioneer Chantal
Coady, award-winning thought leader
and British chocolate authority, Rococo ro c o c o c h o c o l a t e s . c o m
Chocolates is the luxury brand that has brought
the joys of real chocolate to the British public and
blazed the trail for the vibrant new chocolate scene
in London today.
Rococo Chocolates tore up the rulebook, guiding
the British palate away from industrially produced
chocolate and bringing a new lexicon of experiences
to an appreciative public. Coady’s commitment to a
design philosophy is brought to life in the quirky and
ever-changing visual presentation of the chocolates
ROCOCO CHOCOLATES
and is expressed beautifully in the interior elegance
and warmth of the Rococo retail stores; she also
restored taste back to its rightful number one position
in the chocolate experience, fully engaging all the
senses. With two distinct ranges: the Rococo Couture
bespoke chocolates are freshly prepared daily by
chocolatier Laurent Couchaux and are complemented
by the stylish Artisan Choc a Porter range.
Not content with making some of the finest chocolate
in the world, Rococo also partners with
the radically different, super-ethical Grenada
Chocolate Company, with which it has a small
cocoa farm called Grococo. It is in Grenada that the
traditional subsistence model of cocoa farming has
been turned upside down, to create a sustainable micro
chocolate economy, adding 100% of the value at every
stage of the chocolate-making process where the cocoa
is harvested.
www.rococochocolates.com
Wolf & Badger
Wolf & Badger is a unique
lifestyle brand that creates
innovative retail space to showcase the best fashion and
design talent from the UK and beyond. The cuttingedge products represented span fashion, accessories,
jewellery, homewares and objets d’art. An exciting and
unique retail concept, Wolf & Badger promotes and
supports exciting, independent talent and showcases
only the best emerging, new generation fashion and
design brands.
www.wolfandbadger.com
The 2009 brands
Britt
Lintner
With designs created for working women by a
working woman, Britt Lintner quickly established a
reputation for stylish and sophisticated luxury apparel
addressing the professional and personal demands
of working women. The Britt Lintner brand has
become synonymous with the Real Women forum and
network, which celebrates success, not celebrity. The
views of influential women working at the top of the
professions, media, politics and industry are shared
through the Real Women stories, an integral part of
the Britt Lintner brand website, tweets and blog, and
exclusive networking events.
www.brittlintner.com
CARAMEL BABY
& CHILD
Founded in 1999 by Eva
Karayiannis, Caramel Baby
& Child delivers finely crafted artisan pieces that are
as beautiful as they are functional. British modern
styles are cut from heritage cloths. Renowned for
their exceptional quality and unique colour-ways,
Caramel pieces exude a luxurious feel while remaining
understated and effortless. Perfect for the adventures
of everyday. Now celebrating its thirteenth year,
Caramel has 3 stores in London and one in Tokyo.
www.caramel-shop.co.uk
Gentlemen’s Tonic
Gentlemen’s Tonic is a unique
establishment founded in the
heart of Mayfair that affords
the modern man a traditional
barbershop and a variety of lifestyle and grooming
services. The company also has a range of natural male
grooming products called Babassu & Bergamot that has
been entirely developed and formulated in the
UK and is currently stocked by more than 300
retailers throughout the world. Gentlemen’s Tonic
was founded at the end of 2004 by Olivier Bonnefoy,
a former investment banker, and currently boasts six
sites with further units in development in Asia and the
Middle East.
www.gentlemenstonic.co.uk
Little Venice
Cake Company
Little Venice Cake Company is London’s
leading supplier of couture wedding and
celebration cakes. Mich Turner MBE founded LVCC
in 1999 and the company continues to go from strength
to strength. Mich has built up a dedicated following
(including celebrities such as David Beckham and
Madonna and international royalty!) and is recognised
as being the ultimate authority on cake baking and
decorating. Described as ‘The Queen of Couture Cakes’,
Mich makes cakes for events at London’s leading hotels,
venues and department stores, has published four
award-winning books, hosts masterclasses and has her
own TV series.
The Company has recently launched a range
of professional cake decorating tools available
internationally, a range of professional ingredients in
association with Silverspoon and a selection of cakes
produced under licence for the UK multiples.
www.lvcc.co.uk
Lodger
Lodger produces fine English
handmade shoes for men. Lodger
was launched three years ago with the vision of
combining modern technology with the tradition of
the finest bench-made English shoes. Today, with a
mix of continuous design in combination with cuttingedge technology and traditional craftsmanship, every
Lodger shoe is individually made using the latest
technology in a workshop with more than 100 years
of shoemaking excellence. Lodger is inspired by the
tradition of craftsmanship in England and all its shoes
are cut and made by hand.
Lodger is now part of the Lutwyche Group, the
standard bearer for finest English tailoring excellence.
Lutwyche aims to build an English shoe brand based
entirely upon English craftsmanship.
www.lodgerfootwear.com, www.lutwyche.co.uk
Mungo & Maud
Mungo & Maud provides
luxury dog and cat accessories for the contemporary
home and lifestyle. Founded by husband-and-wife
team Michael and Nicola Sacher, the company opened
its London store in May 2005. With Mungo & Maud,
the mission is simple: to create and source elegant,
well-designed dog and cat accessories that complement
the contemporary home and lifestyle. Products are
minimalist yet tactile with a strong use of natural
materials such as cotton, wool, leather and linen – all
available through Mungo & Maud’s flagship store
and webstore, Harrods concession and key wholesale
customers throughout Europe, North America and
South East Asia.
www.mungoandmaud.com
Orlebar
Brown
"There is nothing more revealing than what you wear
on the beach". Founded in 2007, Orlebar Brown is a
style-led British brand that focuses on a more tailored
approach to men’s swim shorts and resort wear.
Having originally started with its classic range of
swim shorts, Orlebar Brown continues its journey off
the beach, out of the pool and into the resort, with a
range of shorts, shirts, trousers, jackets, sweats and
accessories designed to be worn on holiday or at home.
Everything is focused on attention to detail, with fit
functionality and duality as key attributes. Orlebar
Brown is sold online at www.orlebarbrown.com, at
its three stores in London's West End, Notting Hill,
and Duke of York Square, and in leading offline
and online retailers (Harrods, Selfridges, Barney’s,
Bergdorf Goodman, Mr Porter), resorts, hotels and
beach clubs around the world.
www.orlebarbrown.co.uk
ME&EM
ME&EM – comfortable
luxury for every day. Famed
for its effortless style and luxurious fabrics, ME&EM is
a collection of chic, easy, day clothing and accessories for
women who want to be as stylish as they are comfortable.
It was founded in London in 2007 by Emma Howarth
and Clare Hornby, who met when they were both
working in advertising, and were at a loss to find elegant
yet comfortable clothing to relax in. They are fanatical
about cut, styling and colour, ensuring they have a loyal
customer and celebrity following.
www.meandem.com
The 2008 brands
De Roemer
www.deroemerw.com
Ormonde JaYne
www.ormondejayne.com
The Real Flower
Company
www.realflowers.co.uk
Shaun Leane
www.shaunleane.com
Timorous Beasties
www.timorousbeasties.com
The 2007 brands
Astley Clarke
www.astleyclarke.com
Bremont
www.bremont.com
Fitzdares
www.fitzdares.com
Miller Harris
www.millerharris.com
Nyetimber
www.nyetimber.com
Persephone Books
www.persephonebooks.co.uk
Board of Advisors
The
EXPERTS
Walpole has put together an
esteemed panel of experts,
selected from some of the
UK’s most experienced luxury
entrepreneurs, to help provide
practical advice and support to
each of the Brands of Tomorrow.
Chair of the Brands of
Tomorrow Board of Advisors
John Ayton
Chairman, Annoushka Jewellery
and Bremont Watch Company
John has been at
the centre of the
British luxury
industry for a
number of years.
He and his wife,
jewellery designer Annoushka
Ducas, established the fine
jewellery brand Annoushka in
2009 and John is the chairman
of and founder investor in the
Bremont Watch Company, which
is enjoying remarkable success in
Europe, the US and Asia. Most
recently Bremont was awarded
'Watch of the Year 2012' at
the prestigious UK Jewellery
Awards. His development of
Links of London, which he sold
in 2006, has been a case study for
many aspiring British companies.
John is a Team 2012 Ambassador
and has been instrumental in
the success of Walpole, helping
and promoting new and existing
British Luxury Brands. John
was awarded an MBE in the 2012
New Years Honours list.
Martin Bartle
Founder, Arthur Ridley Esq
Martin Bartle
is one of the
UK’s internet
pioneers. Starting
out running
electronic
democracy projects on the
internet in the early 90s, he went
on to set up one of the UK’s first
web design agencies. He has
a wealth of online and offline
marketing experience with
companies including boo.com,
the RAC and antfactory.com.
During Martin’s time as Head
of Marketing at Net-a-Porter.
com, the annual turnover of the
business grew from £6m to over
£37m, it made its first profits
and it extended the product
range and its geographical reach
significantly. Four years ago he
launched Arthur Ridley Esq,
a consultancy advising luxury
brands and retailers looking
to build or improve their
online presence.
HELEN CROFT
Partner, Mishcon de Reya
Helen is an
employment law
expert, advising
both corporates
and individuals
on contentious
and non-contentious matters.
Helen has significant experience
in the luxury sector, advising,
amongst others, a wide range
of fashion, retail, hospitality
and financial services clients, as
well as high profile and high net
worth individuals. Helen works
closely with legal experts across
the firm to further the interests
of past and present Brands
of Tomorrow, in particular
in relation to intellectual
property and brand protection,
franchising, reputation
management, real estate and
general commercial advice.
GILLIAN DE BONO
Editor, How To Spend It
Gillian de Bono
joined the
Financial Times
in 1994 to set
up a magazine
department,
following the success of a trial
issue of How To Spend It for the
Weekend FT. Previously, she
spent 13 years launching, relaunching and editing women’s
glossy magazines.
Ms de Bono spent her formative
journalistic years at Consumers’
Association, the publisher of
Which? magazine, where, as a
writer, she was awarded the first
Rosemary Goodchild Award in
1986 for the year’s best article on
women’s health.
She has received three British
Society of Magazine Editors
awards – as Launch Editor of
the Year in 1986 for Essentials
magazine and as Newspaper
Magazine Editor of the Year in
1999 and 2004 for How To Spend
It. How To Spend It was also
named Colour Supplement of the
Year at the Newspaper Awards in
1997, 2000, 2002, 2003, 2004, 2005,
2006, 2007, 2008, 2010 and 2011,
and at the British Press Awards
in 2004, making it the only colour
supplement to win all three major
industry awards in a single year.
Sarah Elton
Former Chief Executive,
Smythson of Bond Street
Having trained
with John Lewis
and Fitch Retail
Design, Sarah
Elton joined
Smythson of
Bond Street in 1991. Appointed
Managing Director two years
later at the age of 29, Sarah
started the expansion of
Smythson out of Bond Street,
first through concessions, then
new stores, including a flagship
in New York and an online
store. Under her management,
new product groups such as
handbags, and the Fashion
Diary were introduced, so that
Smythson managed to attract
the young and fashionable again
while retaining the cachet and
custom of old money. Sarah led a
management buyout in 1998 and,
having proved itself in all new
formats, the business was sold
very successfully in May 2005.
Mark Esiri
Former Chairman, Frank
Smythson, Chairman, Venrex
Investment
Management
Mark founded
Venrex to
invest in private
companies
with growth opportunities.
Among these are Astley Clarke,
a leading online jewellery
retailer, Orlebar Brown, a
luxury men’s clothing brand,
Seedcamp LLP, an investment
company designed to mentor
and harness Europe’s early stage
technology entrepreneurs, and
Notonthehighstreet.com, an
internet gift marketplace. He is
on the boards of Pedlars (vintage
and homeare products), Chilango
(Mexican restaurant chain) and
Noble Macmillan (photo albums
and books). Mark is a Trustee of
Save the Children UK. Mark is
married with three children and
lives in London.
Pamela Harper
Chairman of Halcyon Days and
Founder of The Library Group
Pamela Harper
is one of the
luxury industry’s
most experienced
operators, with
a 30-year career
spanning major brands such
as Burberry, Escada, Hermès,
Alfred Dunhill and Jaeger. At
Burberry, Pamela was a key
member of Rose Marie Bravo’s
team and played a major role
in the initial turnaround of the
brand. In a 10-year tenure as
Global Senior Vice-President
of Accessories and Footwear,
she spent over six of those years
establishing Burberry as a major
global player in accessories.
Pamela is currently working with
a number of brands in the luxury
accessories and lifestyle sector,
most notably as Chairman of
Halcyon Days and as a Strategic
Advisor to Myla. She has also
established the Library Group
which distributes brands in the
UK, Turkey and India. In 2009,
Pamela founded The Library
Group which advises brands on
the global luxury accessories and
lifestyle markets.
Jonathan Heilbron
President and Chief Executive,
Thomas Pink
Following a
successful career
in the City,
Jonathan moved
to Thomas
Pink as Finance
Director. In 2004, Jonathan
became the President and Chief
Executive of Thomas Pink, the
leading international luxury
shirt brand. Thomas Pink has
developed over many years
into one of the leading British
luxury brands inspired by the
eighteenth century heritage of
Jermyn Street. Thomas Pink has
successfully revived, restored
and reinterpreted the quality
British shirt-making tradition
and takes its place as part of the
world’s largest luxury goods
conglomerate, LVMH.
“It’s an exciting time in the
world of retail,” comments
Jonathan. “My role includes
building effective teams, whilst
also providing vision, purpose
and motivation as we continue
to grow the brand in our current
and new international markets.”
Maurice Helfgott
Founder Director, Amery Capital
Amery Capital
is a principal
investment and
advisory firm
founded in 2004
with a focus
on retail and consumer brands.
Maurice leads the acquisition and
strategic development of Amery’s
investments, which include Long
Tall Sally and Oliver Sweeney
(Chairman). Maurice sits on the
Board of SpaceandPeople and is
Senior Independent non-executive
Director of Moss Bros Group
PLC and Chairman of the Board’s
Remuneration Committee.
Prior to founding Amery Capital,
Maurice was an Executive
Director on the Main Board of
Marks and Spencer Plc. He holds
an MBA with High Distinction
from Harvard Business School,
and is involved with a number of
not-for-profit organisations.
James Henderson
Managing Director,
Pelham Bell Pottinger
James Henderson
has worked in
corporate public
relations for
25 years. He
is Managing
Director of Pelham Bell Pottinger.
He founded Pelham Public
Relations in November 2004 and
developed the business into one
of the UK’s top ten corporate
and financial agencies prior to
merging the business with Bell
Pottinger Corporate and Financial
in January 2010.He has extensive
experience, particularly across the
oil and gas, insurance, utilities and
luxury goods industries. James has
also spearheaded many corporate
media campaigns including the
water industry, Lloyd’s of London,
Walpole and British Chambers of
Commerce.
James has considerable experience
working with quoted and
unquoted entities, government
bodies and international
businesses. James has dealt with
a wide range of communications
issues, including: privatisations
and IPOs; demergers; agreed and
hostile M&A activity; regulatory
referrals; crisis management;
corporate positioning and
reputation management;
IR; and private shareholder
communications.
Dominic McCarthy
Managing Director, Neville
McCarthy Associates
Dominic
McCarthy is
the Managing
Director
of Neville
McCarthy PR
and Communications, a lifestyle
and luxury agency founded in
London in 1962. Educated in
the UK and the US, Dominic
began his career in 1990 at
Condé Nast Publications where
he worked on Vogue and GQ
magazines for six years. From
there, he spent a year at Harrods
as Marketing Manager, before
joining the family business at
Neville McCarthy. Dominic has
more than 20 years’ experience
in luxury communications and
marketing, both globally and in
the UK domestic market. He
has worked on a wide range
of brands including: Prada,
Chanel, Holland & Holland,
The Lanesborough, Procter
& Gamble, Unilever, L’Oréal,
Diageo, Fortnum & Mason,
Cartier, Dunhill, Vertu, BAA,
World Duty Free, House of
Fraser, Johnnie Walker Blue
Label, Polo Ralph Lauren
and Charles Tyrwhitt. Neville
McCarthy has been Walpole’s
consumer PR agency for 11 years.
WALLY OLINS
Chairman and Co-founder,
Saffron Brand Consultants
Wally Olins is
“the world’s
leading
practitioner
of branding
and identity”,
according to the Financial Times.
Formerly Chairman of Wolff
Olins and currently Chairman
and co-founder of Saffron Brand
Consultants, he has advised many
of the world’s leading commercial
companies, including 3i, Renault,
Repsol, BT, Volkswagen, Tata
and Lloyd’s of London, and has
also worked with many countries,
regions and cities, among them
Portugal and Poland. He has
worked in the public sector with
the Metropolitan Police, the
National Housing Federation and
many other bodies. He has acted
as an advisor to both McKinsey
& Company and Bain & Company.
Olins is the author of several
books, including the seminal
work Corporate Identity,
published in 20 languages, and
Wally Olins On Brand. His latest
book, The Brand Handbook, was
published in June 2008.
He has had Fellowships and
Professorships at a number of
leading Business Schools and
Universities, including Saïd
Business School at Oxford
University, Lancaster University
and Copenhagen Business School,
and holds seminars on branding
issues around the world.
The multi-award-winning Olins
was made CBE in 1999 and
received the Lifetime Award
from the Reputation Institute for
his contribution to the industry.
He was born in London and
educated at Oxford.
Milan Pandya
Partner, Blick Rothenberg
Milan Pandya
is a member of
the Institute
of Chartered
Accountants
in England
and Wales. He joined Blick
Rothenberg as a partner within
the Business Group in October
2008. Prior to this, Milan spent
nine years with a Big Four firm
in London and more latterly
with another major accountancy
practice. Milan has considerable
experience in leading and
delivering audit, advisory and
transaction support services to
clients that range from start-ups
and privately owned businesses
to listed clients that operate on
both a national and international
platform. His sector-specific
experience ranges from retail and
manufacturing to agriculture,
transport and logistics and
general business services. Milan
also has extensive overseas
experience, having worked across
Europe, Asia, the US and South
America over recent years.
Demetra Pinsent
Demetra Pinsent, CEO of
Islestarr Holdings, former
Partner, McKinsey & Company
Demetra joined
McKinsey &
Company in
1999. As a
partner in the
London Office
she led the European Luxury
Goods Practice, working with
many of the world's most iconic
luxury brands on key strategic
and operational issues. After
13 years on the advisors' side of
the table and taking inspiration
from the entrepreneurs she has
mentored as part of the Walpole
Brands of Tomorrow programme
she recently became the CEO of a
startup beauty business. Demetra
is also a Non-Executive Director
of Capital & Counties Properties,
one of the largest listed property
investment and development
companies in London. She lives
in London with her husband and
three children.
Guy Salter
Deputy Chairman, Walpole,
Partner, Nyetimber
Guy Salter is a
luxury expert,
manager and
investor. Guy got
his grounding
in retailing
and brand development at the
Arcadia Group. From there he
went to work for HRH The
Prince of Wales as Assistant
Private Secretary for Industry and
Commerce, where, amongst other
things, he started Duchy Originals
and was awarded an MVO. His
entry into the luxury industry
came with his appointment as
Managing Director of LaurentPerrier. Subsequently, Guy
went on to manage the Asprey
& Garrard Group and, at a later
date, acquired and ran Tanner
Krolle. His first spell in private
equity was with Ripplewood
where he specialised in luxury,
fashion and consumer goods.
This has continued with RHJ
International and others and he
is now an active investor in a
number of luxury-related and
technology businesses. In addition,
Guy is partner in Nyetimber,
England’s leading sparkling wine
producer. Apart from Walpole,
his pro bono work includes
founding Crafted, a mentorship
programme for luxury craftsmen,
and being official spokesman for
the European luxury industry
through the newly-formed
alliance between Walpole,
Altagamma and Comité Colbert.
He is also on the council of The
Prince’s Trust.
JIM SHARP
Partner and Co-Founder,
Sirius Equity
Jim Sharp is
a Partner and
Co-Founder of
Sirius Equity
LLP, whose
investments
include LK Bennett and
Jeckerson, the Italian sportswear
brand. He co-founded the firm
in 2008. From 2003-2008, he
worked at Jimmy Choo and
acted as a consultant to Phoenix
Equity Partners, the mid-market
UK private equity firm. Prior to
this he was a Director of J. Henry
Schroder & Co. Limited. He is
a Non-Executive Director and
Chairman of Audit Committee of
James Cropper plc.
Lucia van der Post
Luxury Commentator
Lucia van der
Post spent the
first 20 years
of her life in
South Africa.
She’s been a
journalist on many leading
newspapers including The Sunday
Telegraph, The Sunday Times
and the Financial Times, where
she was the launch editor of its
award-winning monthly colour
supplement called How To Spend
It. Lucia is now a freelance
writer whose main work entails
contributing a weekly column
and regular features to the
Financial Times's How To Spend
It magazine.
Michael Ward
Managing Director, Harrods
Michael joined
Harrods as
Managing
Director in
March 2006
from Apax, a
leading private equity company
specialising in retail investments.
Prior to Apax, Michael was
a member of the board of
Celesio Ag, running Europe’s
largest pharmacy chain with a
leading position in six European
countries. Michael is a fellow
of the Institute of Chartered
Accountants in England and
Wales, holds an MBA and is
a member of the Institute of
Corporate Treasurers.
2012 workshops
WALPOLE
Workshop 1
25 April
Julia Carrick
Chief Executive, Walpole
Publisher, How To Spend It
Workshop 2
5 July
Workshop 3
4 October
Workshop 4
6 December
Workshop 5
17 January
Charlotte Keesing
General Manager, Walpole
Victoria Foster
Brands of Tomorrow Programme Executive,
Walpole
For more information on the
Brands of Tomorrow Programme, please contact
the Walpole office on +44 (0) 20 7873 3790
Walpole would like to thank the following for their generosity and support:
John Ayton and the Board of Advisors
Mishcon de Reya for supporting the 2012 Brands of Tomorrow Programme
www.thewalpole.co.uk