FALL 2014 - The McDevitt Company

FA L L 2 0 1 4
PRESENTED BY:
Fall 2014
D I S T R I C T L A B R E A – L O C AT I O N O V E R V I E W
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Along La Brea Boulevard, numerous high‐end
apparel, restaurant, home design and furnishing
offerings have historically drawn a sophisticated
clientele to this ideally situated, high-visibility
streetscape

District La Brea consists of 11 architecturally
distinctive, multi‐level buildings and a parking
structure encompassing most of the West side of the
100 block of La Brea Boulevard. These buildings
were formerly occupied by Continental Graphics

With 50,000 SF of refurbished street retail, the
developer’s vision for District La Brea is to create
LA's uniquely distinctive destination for upscale
apparel, accessories, home, and specialty dining
Space Characteristics:

Size:
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±6,000 sf
Surrounding Businesses:
Madison Marquette
±98 ft of frontage along La Brea Ave
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Landlord:
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Economics:
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Fashion: American Rag, GANT, Bonobos, Steven Alan, Garrett Leight, Unis, General Quarters, Self
Edge, What Comes Around Goes Around, Kelly Cole, & Still, Stussy, Undefeated, Union, Recess. Bleu,
Cordelia, Aether
Parking:
Total: 150 stalls; 126 stalls in parking garage;
24 stalls on 1st Street development
Rent: Available upon Request
NNN: $14.12 psf (2014 Estimate)

Available:
4th Quarter 2015
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Home: A+R, Liz's Antique Hardware, Landon Cole Furniture, Mortise & Tenon Furniture, Plantation,
Vienna Woods Inc, Silk Trading Company, 22 Bond Street, Croft House
Dining: Sycamore Kitchen, SugarFISH, Odys & Penelope (UC), Angelini Osteria, Maison Midi, GraffitiCoffee, Tinga ,Twist, Republique, La Brea Bakery, M Café de Chaya
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Fall 2014
District La Brea
For Additional Information Please Contact:
The McDevitt Company | #CA DRE #01936482 | 310.458.0100 | leasing@mcdevittco.com
DISTRICT LA BREA – PROXIMITY AND REGIONAL MAPS
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Fall 2014
District La Brea
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Fall 2014
District La Brea
Unis
The Fabric Store
Tinga Mexican
Café Midi
Graffiti /
Intelligentsia
1,106 SF
1,499 SF
Apparel
LOI
SugarFish
Office
Bonobos
Office
GANT
Lease Fully Executed
Undefeated
Operating Store/Restaurant
Retail Store
Landon Cole
Studio DNA
General Quarters
Standard Time
Steven Alan
(Odys & Penelope)
(11/14)
Sycamore
Kitchen
Will I. Am. Store
(11/14)
What Goes
Around Comes
Around
Aether
(11/14)
Garrett Leight
A+R
Kelly Cole
Dr. Collector’s
Trading Post LA
DISTRICT LA BREA – MERCHANDISE PLAN
Renewable
Recourse Group
Lease Out
Troika
In Discussions
Proposed Location
Office
6,000 SF
1,500 SF
Black
Scale
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DISTRICT LA BREA – CO-TENANT PHOTOS
Sycamore Kitchen
Steven Alan
SugarFish
Garrett Leight
Aether Apparel
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Fall 2014
District La Brea
SURROUNDING BUSINESSES
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Fall 2014
DISTRICT LA BREA – SURROUNDING BUSINESSES
•GANT is a Swedish luxury clothing brand of American heritage launched in New Haven in 1949. The brand has since then been
further developed, being influenced by European styles, and is now a global clothing business
•Gant's products are available from retailers and at signature Gant stores throughout the world, and offer clothing for men, women,
boys, girls and babies. Home, Time, Fragrance, Footwear, Underwear and Eyewear licenses are also incorporated under the Gant
brand name
•Gant is distributed worldwide in 70 countries, through 590 Gant stores as well as a number of selected premium retailers
•Launched in 2007, Bonobos is an e-commerce-driven apparel company headquartered in New York City that designs and sells men’s
clothing. Bonobos offers a full line of pants, suits, denim, shirts, shorts, swim and outerwear. In 2012, Bonobos' business model
extended offline with the launch of their e-commerce stores called “Guideshops” and partnership with Nordstrom
•Bonobos announced a new women’s line called Ayr. The line will be focused on a limited offering of high-quality, mid-market priced
essentials of a women’s wardrobe
•Their 1st location in Los Angeles is on La Brea Avenue. Other locations include San Francisco, NYC, Boston, Chicago, Austin,
Bethesda, and Georgetown
• The launch of Steven Alan's first collection in 1999, including his now-signature Reverse Seam Shirt, created a loyal following for
Steven's unique brand of casual, smart, self-assured essentials for both men and women
• Steven now sells his collections at seven eponymous New York stores, and stores in the following states: California, Connecticut,
Georgia, Illinois, Massachusetts, Oregon, Texas, and Washington D.C
• The Steven Alan Collection also is now sold in over 300 stores worldwide
• “Creating a mini fashion world grounded in classic American roots — fashioned with a twist”
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DISTRICT LA BREA – SURROUNDING BUSINESSES
• American Rag Compagnie is a mainstay of California culture. Founder, Mark Werts, has been recognized as one of the most
innovative and trendsetting retailers in the United States. Mark and his buying team have traveled the world in pursuit of unique and
exclusive merchandise to fill the American Rag stores
•Famous for its expansive denim bar, American Rag offers a vast range of brands including: 10 Crosby by Derek Lam, T by ALexander
Wang, Vivenne Westwood, Lauren Moffatt, A.P.C., Adriano Goldschmied, Baldwin Denim, Comme Des Garcons, Deus Ex Machina,
Equipment, Filson, J Brand, Levi's, Nudie Jeans, Paige Denim, Rag & Bone, Current/Elliott
• American Rag has another location at Fashion Island in Newport Beach, California
• For more than ten years, designer Eunice Lee has presented collections inspired by her native New York City, reminiscent of iconic
and sensible American sportswear
• Reflecting an uncompromising commitment to craftsmanship and quality, UNIS is produced and manufactured in New York City
and Los Angeles
• Classic and understated, while still uniquely contemporary, UNIS provides effortless style, with an air of tailored sophistication
•Garrett Leight is the son of Oliver People's founder Larry Leight. His store -- also on Abbot Kinney -- offers stylish, high-quality
frames for both men and women
• Garrett Leight California Optical was created in 2010 and is fueled by a group of young, passionate purveyors of eyewear, dedicated
to creating classic design by combining perfect craftsmanship with timeless aesthetics
• Garret’s vision: “I just want to create beautiful things. To elaborate further on that, I just want to create beautiful eyewear for people
who need and appreciate it. That’s what my collection is all about. It’s a local brand, inspired by local people, who appreciate beauty,
youth, and vision”
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District La Brea
DISTRICT LA BREA – SURROUNDING BUSINESSES
•As outdoor enthusiasts who live in the city, they found the shopping options to be extremely limited. They could either go with a
flashy performance-driven brand and feel out of place in the city, or, go with a design-oriented label and sacrifice outdoor
functionality. This wasn't a choice they felt comfortable making; to Aether design and function should be equal.
•Suspecting they were not alone in our frustration, they decided to create Aether. By utilizing technical fabrics in a more sophisticated
form, they offer performance outerwear with a refined modern aesthetic. From the city streets to the mountain slopes and everywhere
in between, Aether products are designed to give you the confidence to go forth and explore no matter the terrain.
•They currently have locations in San Francisco on Hayes Street (repurposed shipping containers), New York City (SoHo), and a
caravanning Airstream Trailer.
•Dr. Collectors is a brand designer Olivier Grasset launched in Hollywood in California. Olivier is also a collector of Vintage Wear 50's
from the 30's fascinated by American vintage denim. His knowledge is reflected in the manufacturing, commitment to processing and
Vintage Denim, has been produced mainly handmade with Sewing machine old-fashioned.
•Using techniques that bleach, etc. and various dyed after remake and wear vintage bandana, representative work of this brand use
"traditional real American" dough, the pursuit of design of modern, one and only I have created a gem. It is the brand which is
attractive to enjoy the texture that I was able to chance handmade produce.
•All their garments are built in California with a focus on lasting construction, attention to detail and subtle marks of craftsmanship.
Dr Collectors focuses on work pants, bags, and other things in addition to the bandana scarves, that are vintage looking (sun
distressed) bandanas that he ages uses his own special process
Since the opening of their Soho Flagship in 1993, What Goes Around Comes Around (WGACA) has been hailed as the premier
destination for a vintage lifestyle.
Their stores have a unique collection for both men and women of the most sought after vintage and antiquities on earth. Ranging
from Victorian to top designer labels, WGACA remains a key resource for the fashion elite. Vintage aficionados from across the globe,
editors, stylists and the industry’s top designers frequent WGACA to delve into its world-famous collection
What Goes Around Comes Around has a modern take on a vintage lifestyle – with a rock ‘n roll edge. WGACA’s creative hubs house
one of the most extensive vintage clothing and textile libraries in the world
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District La Brea
DISTRICT LA BREA – SURROUNDING BUSINESSES
• Karen and Quinn Hatfield, the owners behind critically acclaimed Hatfield's on Melrose Avenue, debuted The Sycamore Kitchen in
the nearby District La Brea in summer of 2012. The chic industrial space is characterized by exposed brick, pipes, reclaimed wood,
and boasts a large courtyard most often is packed with the restaurants patrons.
• Delectable pastries like the Salted Caramel Pecan Babka are paired with a world-class coffee program by Stumptown Coffee
Roasters. Breakfast spans savory classics like the Croque Madame to sweet iterations such as Cinnamon Brioche French Toast with
creme fraiche and grated apple slaw.
•Lunch menu favorites include delicate market salads and sandwiches with house-baked bread, such as the Double B-LTA, which
mixes crispy and braised bacon with balsamic tomatoes. Vogue.com cited Sycamore Kitchen as the #5 place in the United States to
dine outdoors in the Summer of 2012.
• SUGARFISH by sushi nozawa has multiple locations throughout Los Angeles (Brentwood, Santa Monica, Beverly Hills, Studio City,
DTLA, and Marina Del Rey).
• SUGARFISH embodies the philosophy of celebrated sushi chef Kazunori Nozawa, well-known for his “Trust Me-Style” sushi at
Sushi Nozawa, which operated in Studio City from 1985-2012. Nozawa shuns “American - style” extravagant rolls and fusion dishes.
Instead he concentrates on the purity of his basic ingredients— nurturing relationships with the finest fish purveyors across the globe,
cutting his fish with an artisan’s painstaking care, and even making his own fresh soy sauce and ponzu.
• Diners choose from three core menus called Trust Me’s, a takeoff of the traditional Japanese omakase that Nozawa pioneered. The
biggest change is there are no visible sushi chefs behind the sushi bar. By moving their sushi making to the kitchen, they are set up for
maximum efficiency (and not for show). Allowing them to deliver great sushi at a fair price.
Odys & Penlope
•Quinn and Karen Hatfield of Hatfield's and Sycamore Kitchen are planning to open a third restaurant. Odys & Penelope will be
located just a few doors from their bakery-cafe Sycamore Kitchen on La Brea Avenue, and is expected to open in the fall of 2014
•The restaurant is "sort of a modern take on a grill concept," incorporating a custom live-fire grill as a centerpiece along with a
churrasco and a smoker, which inform the main styles of cooking
•"I think it will be somewhat of a meat-centric restaurant but definitely not a steakhouse," Karen Hatfield says. It's not about
expensive filet mignons, and it's not fancy, she says. There will be a bigger focus on vegetables and "intricate, fun" appetizers
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District La Brea
DISTRICT LA BREA – SURROUNDING BUSINESSES
• Cafe Midi French Cafe, located at 148 South La Brea Avenue in Los Angeles, serves excellent authentic French food
• Cafe Midi French Sidewalk Cafe is located in a popular area on La Brea near Melrose and Wilshire, a popular shopping area for
locals and tourists
• “Chef Edouardt Moyal offers an appealing array of salads and sandwiches. Specialties: salade Nicoise, curried egg salad sandwich,
burger on focaccia, Edouard's brownie.”
– LA Times Magazine
• After being open for over a year and a half, Tinga recently expanded into the adjacent space
• “Tinga covers all the tropes you might expect from a café on an arty block. The plates and cutlery are compostable; the décor is (or at
least looks as if it is) fashioned from recycled wood”
• “The tortillas are made in-house, the coffee is roasted in-house, and the agua frescas, Mexican-style fruit drinks, are freshly made.
The recipes — grilled sweet corn with lime and cream; a kind of savory rice pudding with chiles and cream; the namesake Puebla-style
tinga — have been researched, taken from all over Mexico, rather than drawn from centuries of tradition”
- LA Weekly
• Inside of Graffiti is spacious and bright with its white walls, floors, and tables. It's a large, art gallery-like space with plenty of seating
and its own parking lot
• The exterior a clean white and black. This leaves the eye-catching wall art of Shephard Fairey, just across the street, still grabbing all
the visual attention
• Graffiti doesn't roast their own coffee or bake their own pastries, instead it curates from LA's well known names (Intellegentsia). The
pastries come from Bouchon Bakery and Cake Monkey, ice cream from Fonuts along with soup and sandwiches from other LA's
favorite joints
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District La Brea
DISTRICT LA BREA – SURROUNDING BUSINESSES
•Since its debut in 2000, Landon Cole has offered sleek contemporary designs perfect for the intent on modern living
• With an in-house staff of artists and consultants, Landon Cole can also help design and build a signature style for your home or
office. Everything can be made-to-order and speedily shipped to your location within 2-3 weeks
• Troika Design Group is a broadcast design and network branding agency. Troika is owned by Chuck Carey and Dan Pappalardo and
specializes in design, branding and positioning for clients within the media and entertainment industries
• Troika is working with SPORTV, Brazil's leading sports powerhouse leading up to both the 2014 World Cup and the 2016 Olympics
• Some of their clients include: ABC, AMC, Comedy Central, DirecTV, Discovery Channel, ESPN, FOX, Golf Channel, NFL, National
Geographic, NBC Universal, Starz, TNT, US Air Force, VH1, and The Weather Channel
• Some of their past projects within the last year include: Frozen Planet, ESPN College Basketball redesign, FOX Brand Identity, The
CW redesign, and Starz refresh
• LAB ART is the largest art gallery in the nation dedicated to street art. Spanning 6,500 square feet of space, the gallery is located at
217 S. La Brea Avenue, in Los Angeles
• LAB ART works with some of the most exciting and innovative artists who collectively defy categorization. Marking one of the most
comprehensive presentations of street art, the wide-ranging exhibition brings together works from across a variety of mediums
• The exhibition brings together approximately 300 works, by over 30 artists—both recognized names as well as up-and-comers
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PRESS
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Fall 2014
DISTRICT LA BREA – PRESS
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Fall 2014
District La Brea
DISTRICT LA BREA – PRESS
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Fall 2014
District La Brea
DISTRICT LA BREA – PRESS
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Fall 2014
District La Brea