Hard Parts Direct

Hard Parts Direct
www.hardpartsdirect.com
Background
Hard Parts Direct is a European e-commerce brand that specializes in hard parts for
motorcycles, ATVs, snowmobiles, UTVs, and personal watercraft.
Goals
Industry
E-commerce, Automotive
Partner
thunder::tech
3635 Perkins Ave., Studio 5 SW
Cleveland, Ohio 44114
www.thundertech.com
Hard Parts Direct came to thunder::tech in need of a responsive website that featured
a fully integrated e-commerce database that allowed the company to update images
and product information easily from two continents. Other goals for the new Hard
Parts Direct website included features such as user reviews and related products
shown on the site.
Challenges
As an international organization, Hard Parts Direct needed its new website to have a
multi-language interface. This site required an optimal hosting infrastructure that not
only met the needs for the initial launch of the international e-commerce website, but
also for future expansion and scalability.
The full product catalog consisted of over 60,000 unique products to display and to
apply to very specific year, make, model applications.
Solution
thunder::tech set out to provide
an intuitive and comprehensive
e-commerce experience for a
large catalog of products. Not only
did the product information need
to be synchronized and pulled
from Hard Parts Direct’s ERP
systems, but also the inventory
availability and the matching year,
make and model relationships,
and shipping logic. Each order has
very specific shipment logic that is
largely dictated by which
continent they order from.
Six custom templates were
created with varying degrees of
interactive AJAX. thunder::tech
developers leveraged standard
workflows, and page and product
document types out of the box.
In order to accomplish payment and fulfillment requirements, thunder::tech needed to
customize the Kentico checkout process and shopping cart, and add a new custom
payment provider for the OGONE, PayPal Express, and Ideal Payment gateways.
In order to increase performance, thunder::tech chose to connect to Rackspace Cloud
Files CDN for the majority of its assets.
The site itself is run on an architecture combination of four
unique servers.
Results
Hard Parts Direct now has a responsive, international
e-commerce website that provides a seamless buying
experience for its customers. Through a simple CMS platform,
team members can update the site internationally when new
products need to be added.
The site has generated thousands of orders since it first launch.
It has also synchronized activity and information
between many internationally based ERP systems and
operations.
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Pages / Session: 5.15
Avg. Session Duration: 00:04:17
Bounce Rate: 55.17%
% New Sessions: 71.27%
In 2 full years’ time, number of products – 60,000
approximately
Key criteria for selecting Kentico
The Kentico EMS platform provided the most robust framework available to build
a vast catalog of products and did so with supporting marketing capabilities and
management elements.
The ability to extend the Kentico payment and shipping providers was essential to this
e-commerce build. thunder::tech certified developers were able to create custom
scheduled processes and integration points using Kentico’s Scheduled Tasks and
extensible framework to tie multiple payment gateways and ERPs located across the
world.
The site has now been receiving and fulfilling orders to the internationally deployed
ERP systems and has provided an excellent new channel of revenue for this brand.