Small Shelter, Big Adoption Increases: “The Little Shelter

2/8/2011
Small Shelter,
Big Adoption Increases:
“The Little Shelter
That Could”
How does an agency With an intake of With
an intake of
Only 1,600 animals…
come in 2nd place in the 2010 ASPCA $100K Challenge?
Austin Gates
Executive Director, N.O.A.H. Animal Adoption & Spay/Neuter Center Lea Lucky
Spay/Neuter Clinic Manager, N.O.A.H. Animal Adoption & Spay/Neuter Center 1
2/8/2011
Our Glorious Stats!
August 2009 ‐ 193 adoptions. • August 2010 ‐ 333! •
73% increase!
September 2009 ‐ 134 adoptions. • September 2010 ‐ 346!
•
158% increase!
158% increase!
October 2009 ‐ 128 adoptions. • October 2010 ‐ 485!
•
279% increase!
Length of Stay
Decreased!
2009 Aug 2009
Aug thru Oct ‐
Oct 10 days
10 days
2010 Aug thru Oct ‐ 7 days!
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Here’s how we started…
Panic…Overwhelmed…Questions…Too small to win!
Overcome fears…
300 More???
No way!!!
Here’s the question…
Can you do 3 more adoptions per day
d ti
d M‐F?
M F?
And, 5 more on Saturday and Sunday? Then you can do it!
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2/8/2011
Get Ready!
Order supplies ahead of time…
• Collars, ID tags
• Vaccines & microchips
•
•
Clean up the animals!
Clean‐up
the animals!
Spruce up the place!
Order Supplies to Sell!
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2/8/2011
Collars and Tags…our
biggest sellers!
Get Ready for Laundry!
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2/8/2011
Quick Question:
Does your organization transport
animals in or out of your facility?
Use the buttons on the right side of the screen (under list of names) to answer.
Click for YES
Click for NO
Transfer-In and Out
like Crazy!
Stay full of highly adoptable animals
St
f ll f hi hl d t bl
i l (small dogs (
ll d
and kittens). And, transfer‐out slow movers. 6
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Track Transfers for Everyone to See!
A load of highly adoptable dogs
arriving from a partner shelter.
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Affidavits…
what
h t are those?
th ?
Increase your numbers by transferring‐out with affidavits.
Affidavit
Example
Fill-out in advance for each
Receiving Agency
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2/8/2011
Small dogs can share a suite
allowing you to take more for the
same amount of kennel space.
Keep a variety and increase
your inventory
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2/8/2011
From Cleaning to Disinfecting
Every Day!
Off-Site Adoption Partner
Locations!
During Aug – Oct:
2009 ‐ 76 adoptions
2010 – 153!
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2/8/2011
Off-Site Events!
Get your name out there!
Have the animals ready to
go home the same day
they’re
they
re adopted!
Get them spayed or p y
neutered ahead of time!
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2/8/2011
To really increase your numbers…
Lower the adoption fees!
•
•
•
•
Cats & Kittens ‐ “Adopt 1 Get 1 Free”
Cats ‐ 75% off then…Free!*
Kittens ‐ ½ Price Dogs & Puppies ‐ ½ Price *see ASPCA webinar “Fee Waived Cat Adoptions”
Volume made
up for discounts!
During the 3 month Challenge:
Adoption Revenue increased 53%
Adoption Revenue
increased 53% over 2009! over 2009!
Gift Shop Revenue increased 41% over 2009!
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Get everyone
excited with
positive
messaging…
Post a Goal sign that you
update every day!
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2/8/2011
Blog Every Day!
On September 25th
N.O.A.H. broke its previous record of 27 adoptions in one day – by doing 34! by doing 34!
Promote wherever possible.
1.
2.
3.
4.
5
5.
6.
Post pictures and videos on blog. Volunteers logged‐on to see the hot news of the day.
Weekly volunteer e‐newsletter
with link to blog. Use other blogger’s ideas. Get articles in the newspaper.
Be creative! We got t shirts
Be creative! We got t‐shirts made for FREE for all of the staff.
Keep Petfinder updated
(especially with kitten pictures!)
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Answer the Phone!
Highway Readerboard!
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Assign Duties to Key Players Animal Inventory
• Data Submission
Data Submission
• Adoption Events
• Affidavits
• Transfers
• Blogging
• Photographer!
•
No vacations during Challenge!
How the ASPCA $100K
Challenge has changed
N.O.A.H.
•
•
•
•
Elevated our expectations
Lower adult cat adoption fees
Added volunteer positions
High‐Volume in‐take, care & cleaningg
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2/8/2011
Since the Challenge...
•
November 2009 ‐ 145 adoptions N
November 2010 ‐
b 2010 243! 243!
68% increase!
•
December 2009 December
2009 ‐ 177 adoptions adoptions
December 2010 ‐ 329! 86% increase!
Thank you and Good Luck!
N.O.A.H. Animal Adoption & Spay/Neuter Center
31300 Brandstrom Road, Stanwood, WA 98292
360-629-7055
• Austin Gates: austin@thenoahcenter.org
• Lea Lucky: lee@thenoahcenter.org
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Visit http://challenge.aspcapro.org • webinar recordings, slides, bonus tip‐sheets
Coming Attractions :
Community Engagement = More Hands to Save More Lives – Tallahassee‐Leon’s story February 16
In It to Win It! $100K Winners Spill Their Secret Sauce – Humane Society of Boulder Valley’s story
February 23
What is the 2011 ASPCA $100K Challenge?
March 2, 3, 4
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