Media Kit - Internet Brands Automotive Group

Media Kit
2014
Internet Brands Automotive Group
Member of
Family of 300+
Websites
Million Monthly
Unique
Visitors**
Internet Wide
For
Auto*
Million Monthly
Page Views**
Million
Registered
Users**
Million Monthly
Mobile Page
Views**
*Source: comScore.com 2013 data
** Source: Google Analytics 2013 Average
Monthly data
Million Monthly
New Conversations**
Sites
2
Internet Brands Automotive Group
Household Income
$100,000 or more
$60K-$74,999
$25K-$39,999
Under $15K
0% 10% 20% 30% 40%
source: comScore.com
3
What We Do
content
• community
• social media
• data provider
• reference
source
conversation
• e-marketplace
• auto lead
generator
purchase
Our Products
•
•
•
•
•
•
eNewsletters
Videos
Social Media Other than Blogs
Articles on Your Website
Mobile Content
Blogs
4
Our Audience
Recreational Browser
Influencers
 views car as means for other
Lifestyle
 independent thinking
 high disposable income
 performance driven
 luxury car drivers
 wants reliable and practical car
 adventurous
 college educated
 tries to make smart decisions
 brand loyal
 image-driven
 fuel economy conscious
 commander
 hobbyists
life goals
 likes getting good value
 stylish
 hard working
Psychograph
Unique Users
Psychograph
Unique Users
1,700,000
Psychograph
Contributes to
Charity
Unique Users
Home Improvement
Comparison
Shoppers
2,400,000
Do-It-Yourself
1,000,000
Decision Makers
869,000
Luxury Auto Buyers
1,400,000
Family Life
3,000,000
US Auto Buyer
950,000
3,000,000
Offer Seekers
Income $60 –
75k/year
1,200,000
Guys and Gears
826,000
Income >$100,000
High End Home
Owner
740,000
Luxury Pursuits
Weekend Warriors 1,300,000
sources: eXelate and BlueKai 2013 data
approx. numbers
2,000,000
2,000,000
1,000,000
5
Site List
Acura
AcuraForums.com
AcuraZine.com
TorontoIntegras.ca
Audi
AudiForum.ca
AudiForums.com
AudiWorld.com
BMW
5Series.net
Chrysler
ChryslerForum.com
CrossfireForum.org
DodgeChallenger.com
DodgeForum.com
ModernHemi.com
MoparForums.com
Ford
Cmoc.ca
F150-Forums.com
F150Forum.com
F150Online.com
Ford-Trucks.com
FordForum.com
MercuryForum.com
ModMotorTech.com
MustangBoards.com
MustangForums.com
PassionFord.com
Ranger-forums.com
TheMustangSource.com
Harley Davidson
HDForums.com
Honda
CBRForum.com
CivicForums.com
Civicforumz.com
FitFreak.net
Honda-Acura.net
Honda-Tech.com
HondaAccordForum.com
HondaCivicForum.com
HondaForum.com
HondaMarketPlace.com
S2000.com
S2Ki.com
SuperhawkForum.com
Hyundai
HyundaiAftermarket.org
HyundaiForum.com
General Motors
BlazerForum.com
Buickforum.com
Cadillacforum.com
CamaroForums.com
CamaroZ28.com
ChevroletForum.com
Chevyhhr.net
CobaltSS.net
CorvetteForum.com
CorvetteForums.com
Cruzechat.com
GMforum.com
HummerForums.com
http://www.internetbrandsauto.com/sites/list/all
LS1Tech.com
MonteCarloForum.com
PontiacTalk.com
Saabforums.com
Saturnforum.com
ThirdGen.org
Infiniti
G35Driver.com
MyG37.com
Isuzu
IsuzuForums.com
Jaguar
JaguarForums.com
Jeep
Cherokeeforum.com
JK-Forum.com
JeepsCanada.com
Kawasaki
KawasakiForums.com
Land Rover
LandRoverForums.com
Lexus
ClubLexus.com
LexusForum.com
Mazda
Mazda3Club.com
MazdaForum.com
MiataTurbo.net
Miataforumz.com
NoPistons.com
RX7Club.com
RX8Club.com
V8Miata.net
Mercedes
MBWorld.org
MercedesForum.com
Mini
MiniCooperForums.com
NorthAmericanMotoring.com
Mitsubishi
EvolutionM.net
MitsubishiForum.com
Nissan
GTRforums.com
Gtcarz.com
Maxima.org
My350z.com
NissanForum.com
S-Chassis.com
ZDriver.com
Oldsmobile
ClassicOldsmobile.com
OldsmobileForum.com
Porsche
6speedOnline.com
GermanAutoForums.com
RennList.com
Scion
Scionlife.com
Subaru
I-Club.com
Scoobynet.com
Suzuki
SuzukiForum.com
Toyota
4RunnerForum.com
CamryForums.com
YotaTech.com
Volvo
VolvoForums.com
Volkswagen
VolkswagenForum.com
Multi
ATVConnection.com
BikerForums.org
Caraudioforumz.com
DieselBombers.com
DieselTruckResource.com
GreenHybrid.com
HomeMadeTurbo.com
MuscleCarOwners.com
Performancetrucks.net
Stuntlife.com
TampaRacing.com
TeamSpeed.com
TruckForums.com
VADriven.com
Wikicars.org
Classifieds
BikerHotline.com
CollectorCarNation.com
HotRodHotline.com
OldRide.com
RacingJunk.com
SprocketList.com
6
Our Strategy
1. Visuals
Site Banners
Mobile Banners
Videos
2. Native Content




Article Sponsorship
Sponsored Editorial
Forum Sponsorship
Sponsored Content
3. Non-native Content
 Monthly Newsletters
 Email Blasts
 Facebook
4. Custom Marketing
 Keyword Targeting
 Audience Segment Targeting
7
Site Banners
Visuals
728x90
160x600*
*Where available
300x250
300x250 Video
8
Visuals
Site Banners
Homepage Takeover





468x60*
728x90
300x250
160x600*
728x90 (Bottom)
*Where available
9
Visuals
Mobile Banners



320x50
300x50
300x250
10
Visuals
Video

300x250 Video
 Long form
 Pre-roll
11
Article Sponsorship
Native Content
Be the sponsor
of weekly
featured
editorial articles
12
Sponsored Editorial
Native Content
Your
advertorial/editorial
running within our
written editorial
pages
13
Native Content
Forum
Sponsorship
 Access to a direct
channel to your
most potential
consumers
 The permanent
banner
placements within
the forum itself
allow a deep
imprint of your
brand message
14
Native Content
Sponsored
Content
 Content stays
on top of other
threads for
easy visibility
15
Non-Native Content
Monthly
Newsletter
Breaking news, events, and human
interest stories surrounding
specific auto brands.
 Sponsored Tiles
 Product
Highlight
 Announcement
16
Non-Native Content
Email Blasts
 Client specific email blast
using custom content
17
Non-Native Content
Facebook
18
Custom Marketing
Custom Marketing
 Packages can be
customized to meet client’s
needs through consultation
with our sales reps
 We can also better focus
your campaign by
targeting:
 Behavior
 Geography
 Keyword
 Demographics
19
Case Study #1 – New Product Launch
A tire manufacturer is currently running a banner campaign
across a variety of Internet Brands Automotive sites for a 3
month campaign. Sites were selected based on the Audience
Composition of the sites in relation to the manufacturer’s target
consumer for a new tire launch.
Internet Brands and the client are tracking overall Click Through
Rates against all Sites and Ad Sizes with a goal of .1% or higher.
Additional tracking of Consumer Behavior based on Post-Click
and Post-Impression activity on Dealer Locator and Tire
Selector sections of the manufacturer’s website provided daily
by the client to Internet Brands.
Daily Reports are utilized by Internet Brands to optimize the
client’s ad placements based on specific site performance and
Index against post-click and post-impression goals.
20
Case Study #2 – Social Media Influencers
Internet Brands worked with manufacturer to identify Key
Influencers on forums relevant to their products that could
become “Brand Ambassadors” for the client.
Client has embraced these Brand Ambassadors and has
brought them to key product events including the North
American International Auto Show, Test-Drive Days and
Product Demo Days. This has resulted in many posts, threads,
articles across our websites from contributors the forum
community considers valuable sources.
Manufacturer also has posting privileges on the site and has
active users involved daily in the forum communities answering
questions and providing information to site users. Keyword
alerts are also used to inform the client on any new and ongoing
discussions regarding their products.
21
Client Feedback
“The detailed reporting Internet Brands
provides shows exactly what your ads are
doing, and the increase in our Internet
sales prove it works. IB provides a perfect
platform for targeting niche enthusiasts.”
Lake Speed, Jr.
Driven Racing Oil
“We have been advertising with Internet
Brands for almost two years now and have
had very positive results. We advertise in
many types of media including magazines
and online, and we will continue to use
Internet Brands sites for our online media
source. Google analytics showing the
sources of our UnderCoverInfo website prove
positive that the Internet Brands sites drive
traffic.”
“There’s nothing worse than paying for something
you didn’t get and that’s never been true with
Internet Brands…We track their ads using Google
Analytics and time after time, month after month
they deliver. Internet Brands is the benchmark that
we use to measure all the other media. We’re not a
fortune 500 company looking to keep our brand in
front of people…we need to eat. So if you want to
get something for your money, give them a try. You
won’t be disappointed.”
Jeff Mohr
Superbumper - Mohr Mfg
“Any company serious about reaching the
motorcycle community, cannot afford not to
advertise with HD Forums. Thank you for getting
my banner up so fast.”
Cory Jahromi
COLORMANIA
Jason Hutchens
UnderCover Truck Bed Covers
22
Join Our Family of Recent Partners
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3M
AutoZone
Allstate
Buick
EA Sports
Ford
Tread Depot
Jeep
Bloomingdales
The Home Depot
Minted
Smashbox
Wells Fargo
Disney
Universal

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GAP
Delta
IKEA
Old Navy
Toyota
Elmer’s
Philips
Pine-Sol
Crayola
Olympic
Verizon
Trex
Chrysler
General
Electric
 Carat
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MarthaStewart.com
Maytag
Weightwatchers
Macy’s
Canon
Critical Mass
Ignited
Mullen
Zenith Optimedia
DraftFCB
Initiative
Digitas
Deutsch
Pennzoil
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Mediacom
Razorfish
Starcom
Mercedez
BMW
American National
Insurance Company
23
Contact Details
ANY QUESTIONS ABOUT ADVERTISING
WITH
INTERNET BRANDS ARE WELCOMED
CORPORATE HEADQUARTERS
INTERNET BRANDS, INC.
909 NORTH SEPULVEDA BLVD., 11TH FLOOR
EL SEGUNDO, CA 90245
autoadvertising@internetbrands.com
http://www.internetbrandsauto.com/
1.888.879.0146