company profile

COMPANY PROFILE
Contents
Publisher: Merkur, d. d., Cesta na Okroglo 7, 4202 Naklo
Production: Merkur, d. d.
Design: Aljoša Šenk, Aleša Unk; Merkur, d. d.
Texts: Barbara Zmrzlikar, Špelca Skvarča, Rok Istenič; Merkur, d. d.
Translation: Simona Žgeč, Merkur, d. d.
Proofreading: Alan McConnell Duff
Photos: David Comba, Lidija Mataja, Foto Spring, Ipak
Prepress production: ARTUM d.o.o., Ljubljana, Trajanus, d.o.o.
Print: Tiskarna Merkur d. d., Naklo
Circulation: 3,500 copies
March 2007
Tradition of Successful Performance
5
Merkur Group Offers Quality Products for Pleasant Living and DIY
6
Core Programme, Success Guaranteed by Versatility
10
Retail Sales, a Pleasant Shopping Experience
12
Sales to Companies, Complete Supplies to Enterprises
14
Merkur Enjoys the Trust of Its Owners
16
A Look into the Future: A Growing International Group
18
Basic data on Merkur Group
20
mag. Milan Jelovčan
Member of the Management Board –
Director of IT and Informatics
Tradition of Successful
Performance
The employees of Merkur have been united by two
things, pride in the company’s past achievements
and the upcoming challenges.
The 110-year tradition gives us the courage to
constantly upgrade sales programmes, extend the
sales surfaces, and look into the future with
confidence combined with prudence.
Marijana Kajzer
Member of the Management Board –
Director of Labour Relations
Further growth of the company depends on the
creative ideas of its employees. The development is
driven by customers’ requirements, and the advance
is provided by the ability to fulfil our promises given
to our partners, investors and owners, who in turn
grow with us and achieve new business success.
We take pride in our past achievements. Since ten
years ago, Merkur has increased its profit four-fold,
the difference in price 3.9 times, the sales surface 6
times, and the value of the Merkur share 5.2 times.
Our vision is clear: Merkur intends to further
consolidate its leading marketing position in sales
of quality products and services in Slovenia, and
develop and strengthen the Merkur brand name
on the neighbouring markets.
Thanks to all this, the mission of the Merkur Group
employees will come true, and give satisfaction to
our customers, business partners and owners alike.
„Welcome to the company of a thousand smiles.”
mag. Bine Kordež
Chairman of the Management
Board and CEO
mag. Bine Kordež,
Chairman of the Management Board and CEO
mag. Goran Čelesnik
4
Member of the Management Board –
Director of Commerce
5
Merkur Group Offers Quality Products
for Pleasant Living and DIY
The Merkur brand name stands for quality non-food
The company has also affirmed its presence on the
The wholesale generates 50% of sales revenue, even
The company has strengthened its position in Italy
products and services, all available at one place. In
neighbouring markets.
though end-customers know Merkur better for its
through its subsidiary Perles. In Slovenia, Croatia
Slovenia, Merkur has become the leading merchant
Merkur was established in 1896 in Slovenia, and
modern, well-stocked and shopper-friendly sales
and Serbia, Merkur sells products through retail and
in sales of household products, DIY,
has since then grown into a successful international
centres.
wholesale.
Electroinstallation materials, apparatuses, appliances,
Merkur Group with more than 4,000 employees.
In addition to the parent company, Merkur Group
Depending on the group of products, Merkur has
machinery and tools, Ferrous and non-ferrous metal
The Group successfully meets the requirements of
consists of fifteen subsidiaries. Merkur acts as a
attained from 10 to 60% market shares in Slovenia,
products, Construction materials and Technical items
end-customers and companies thanks to the
wholesale dealer in Germany, Czech Republic,
and on the markets of South-West Europe we will
for industrial use.
versatility of its core programmes.
Macedonia, and Bosnia and Herzegovina.
attain a leading position on the market.
MURSKA
SOBOTA
PRAGUE
CZECH REPUBLIC
2
MARIBOR
3 2
2
GERMANY
CELJE
MUNICH
Naklo
2
KRANJ
2
LJUBLJANA
2 6 4
2 NOVA GORICA
NAKLO
ČAKOVEC
NOVO MESTO
SLOVENIA
ZAGREB
VILLESE
OSIJEK
SAMOBOR
ITALY
SISAK
RIJEKA
SLAVONSKI
BROD
CROATIA
NOVI SAD
KOPER
PANČEVO
Projected Sales Centres until 2010
Existing Sales Centres
Franchise Outlets
Sales Centres Big Bang
BANJALUKA
PULA
BEOGRAD
ZADAR
BOSNIA AND
HERZEGOVINA
ŠIBENIK
Merkur Sales Centres in Slovenia
ČAČAK
SARAJEVO
SERBIA
SPLIT
SKOPJE
MACEDONIA
Existing Sales Centres abroad
Existing Centres of Metallurgy
New Trade Centres up till 2010
New Centres of Metallurgy up till 2010
Companies abroad
Projection of Companies, Sales Centres, and Centres of Metallurgy of Merkur Group until 2010
6
„Flying on the wings of our joy.”
7
The employees of the Merkur Group aim to work
well.
Siniša, sales officer
Tomaž, warehouse worker
Violeta, accountant
Merkur has become one of the most successful
companies in the industry thanks to the professional
attitude of its employees, their creativeness and
ambitions. These have provided for good results,
helped the company to fulfil the plans, and maintain
its leading position.
6147
6000
The employees are motivated by competitiveness,
ambition, and a customer oriented attitude. The
Merkur Group aims to fulfil its customers’ most
complex requirements.
We are constantly striving to build upon the already
acquired knowledge, which leads us towards
surpassing our set aims and planned limits.
Number of Merkur Group Employees
and Projections until 2010*
5583
5000
4075
4000
4311 4592
3680
2881 2824 2988
3000
3108
3383
1790
2000
1336 1303 1317 1419
1246 1287
Samo, shop assistant
1000
*
*
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
*
*
19
94
19
19
93
0
Bojan, shop assistant
Net Sales of the Merkur Group
and Projections until 2010*
„Your smile – our added value.”
1800
1 657
in million EUR
1600
1 477
1400
1 2 27
1200
999
1000
7 48
800
600
489 488
400
200
8
186
222
233
255
300
784
610
305
*
*
*
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
*
19
96
19
95
19
94
19
93
0
19
Ana, project manager
169
550
1 0 33
9
Core Programme, Success Guaranteed by Versatility
Merkur Group offers a very versatile assortment of
products. It consists of more than 700 lines that
include more than 200,000 different items.
Numerous domestic and foreign acclaimed brand
names guarantee that customers will not be
disappointed by Merkur.
On all its target markets, Merkur serves as a link
between the domestic suppliers, foreign suppliers,
end-customers and other companies. The company
pays special attention to the strategic suppliers, and
upgrades the partnerships by selling quality items
under two of Merkur’s own brands, BIVA and MTECH.
Audio and video appliances; small household
appliances; major household appliances;
heating appliances; kitchen utensils; office
machinery, equipment and personal computers;
telecommunication equipment; gardening
programme; agricultural and forestry
programme; other consumer goods.
Locks and furniture fittings; fasteners;
power tools and accessories; grinding
materials; machine tools and accessories;
measuring devices; lifting and handling
equipment; hand tools; Protection.
Technical Products for Domestic
and Industrial Applications
„A Funfair of Variety.”
Sheet metal and strips; girders and
sections; welding consumables; steel
rods, bars and wire; pipes and tubes;
tooling pool; non-ferrous metal
products.
Electro-installation materials; lighting equipment;
wires and cables; switching and protection devices;
electro-materials for power distribution; plumbing
and fittings; tiles, sanitary ceramics and equipment;
air-conditioning and heating systems; other
installation and electro-materials.
Cement and lime; reinforcing
steel and mats; bricks and roofing
materials; insulating materials;
wood and wooden products.
Construction Materials
and Wood
Ferrous and Non-Ferrous
Metal Products
Installation and Electro-Materials
Consumer Goods
Sales by Core Programmes in 2006
Paints; chemical products; paper;
graphic materials; packaging materials.
Chemical and Paper Products
33 %
FERROUS and
NON-FERROUS METAL PRODUCTS
3%
SERVICES
11 %
INSTALLATION and
ELECTRO-MATERIALS
12 %
CONSTRUCTION MATERIALS
and WOOD
24 %
CONSUMER GOODS
8%
9%
10
CHEMICAL and
PAPER PRODUCTS
TECHNICAL PRODUCTS for DOMESTIC
and INDUSTRIAL APPLICATIONS
11
„Blossoming love.”
Covered sales surface on the Merkur Group
and Projections until 2010*
3 86
400
3 46
in thousand m 2
350
300
2 53
250
200
150
100
50
57
29
29 29
29
69
92
1 03 1 1 0
131
146
166
1 8 5 192
34
*
*
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
20
09
20
10
*
*
19
19
93
0
Retail Sales, a Pleasant Shopping Experience
Merkur sales centres offer a wide variety of
products.
MERKURDOM transforms doing the shopping into
a pleasurable experience for retail customers, who
may choose among the products for households,
gardens and leisure, whilst MERKURMOJSTER
attends to DIY users, entrepreneurs and craftsmen.
12
At the start of 2007, the Merkur retail network
consisted of 34 sales centres in Slovenia, 8 in
Croatia, and one in the capital city of Serbia. All
Merkur sales centres offer a wide variety of quality
products. When visiting one of the Merkur local
sales centres, customers should be able to find all
items at one place. Bofex, a Merkur subsidiary, sells
goods from another 19 sales centres in Slovenia,
and has specialised in audio and video appliances,
computer hard- and software.
Bofex is the Slovene market leader in that field, and
also plans to enter foreign markets. The Merkur sales
centre network is supplemented by another 21
Merkur franchise outlets in Slovenia, two in Bosnia
and Herzegovina, and the online shopping addresses
at http://nakup.merkur.si, and www.bof.si.
Highly professional staff, quality items sold under
acclaimed brand names, and continuous
introduction of creative items and services make
Merkur a creative and dynamic company. Thanks
to the kind and attentive staff and thoughtful
merchandising, doing the shopping at Merkur
becomes a unique and joyful experience.
13
Sales to Companies,
Complete Supplies
to Enterprises
Sales to companies provide for complex services to
our customers, who are divided into target groups.
A team of professionals and specially trained
consultants fulfils the requirements of each group.
They master the business process, and control its
every stage, from strategic product inventories,
to optimal sales procedures and rational operations.
New warehousing facilities and equipment have
further strengthened our marketing position
among the largest wholesale dealers in ferrous
and non-ferrous metal products.
We have introduced new services, such as
supplies to processing plants, and processing
reinforcing steel and mats in a technologically
advanced steel-bending plant. Thanks to the
investment in machinery, our metal processing
services have become even prompter and of
higher quality.
The companies may be supplied through three sales
channels. Our business partners may order their
supplies from our wholesale department, central
warehouses, or order goods in transit. Thanks to
the widespread network of MERKURMOJSTER sales
centres and special terms applied in wholesale, the
entrepreneurs and craftsmen can buy everything
they need for work at our sales centres nearest to
their homes, receive free advice, and see the items on
display before taking a decision to buy.
Sales of Ferrous and Non-ferrous
Metal Products in Merkur Group
and Projections until 2010*
Our online portal, MERKURPARTNER provides for
uninterrupted operations, unlimited and easy access
to the essential information, ordering goods, making
enquiries, and controlling the order status.
800
670
700
in thousand tons
The demanding investments in various kinds of
logistic processes - above all larger warehouses and
modern mechanical equipment - prove that the
Group has been growing substantially and
permanently. In a mere five years, the Group has
increased its warehousing facilities from 100,000 to
230,000 square metres. Not only has Merkur been
building its warehousing capacities in Slovenia, but
it has also developed several steel centres in Croatia,
Serbia, and Bosnia and Herzegovina.
6 07
600
5 51
4 70
500
400
255
256
4 87
359
3 29
300
200
481
2 70
1 89
100
10
*
*
20
09
*
20
08
20
07
*
20
06
20
05
20
04
20
03
20
02
20
01
20
00
20
19
99
0
„Shared passions.”
14
15
„Your hopes planted, results granted.”
Growth of the Merkur Share Since 1998
250
200
150
100
50
7.
11
.2
00
6
5.
5.
20
06
00
4
26
.4
.2
00
5
3.
11
.2
00
5
2.
11
.2
14
.1
1.
20
00
23
.5
.2
00
1
20
.1
1.
20
01
23
.5
.2
00
2
18
.1
1.
20
02
20
.5
.2
00
3
14
.1
1.
20
03
12
.5
.2
00
4
27
.5
.1
99
9
16
.1
1.
19
99
15
.5
.2
00
0
30
.1
1.
19
98
0
Gross Dividend per Share from 1994 to 2005
Merkur Enjoys the Trust of Its Owners
Merkur is one of the most successful Slovene
companies, and has been quoted on the Ljubljana
Stock Exchange among the AA companies. Only few
other companies from Slovenia have managed to
achieve this.
Merkur is a public limited company. For the first time
on 30 November 1998, its MER stocks were quoted
at the Ljubljana Stock Exchange. The MER share has
been steadily growing since then.
16
Merkur publishes data on its current operations in
interim reports, and regularly releases other price
sensitive information as well.
Please find the latest information on business and
performance at www.merkur.eu.
Payout Date
Gross Dividend in EUR
Year
09. 08. 2006
3.13
2005
10. 08. 2005
2.50
2004
28. 07. 2004
2.92
2003
28. 07. 2003
2.77
2002
25. 07. 2002
2.64
2001
27. 07. 2001
2.51
2000
27. 07. 2000
2.42
1999
27. 07. 1999
2.30
1998
27. 07. 1998
3.23
1997
25. 07. 1997
2.99
1996
25. 07. 1996
2.97
1995
27. 07. 1995
2.38
1994
17
A Look into the Future:
A Growing International Group
Merkur Group intends to pursue its long-term plan
until 2010. The company wishes to remain the
domestic leader in its industry, and further strengthen
its marketing position on the markets of Croatia,
Serbia, Bosnia and Herzegovina, and Macedonia.
The retail sales will be further enhanced by the newly
built or remodelled sales centres. By 2010, Merkur
aims to open another 6 sales centres on 60,000 square
metres in Slovenia, and pursue even faster growth
in Croatia, Serbia, and Bosnia and Herzegovina,
where – on 106,000 square metres – another 12 most
modern sales centres are projected. In 2010, Merkur’s
subsidiaries abroad are expected to generate 561
million euro by investing into retail and wholesale
facilities, especially in steel centres. Due to the
intensive expansion beyond Slovenia, sales of foreign
subsidiaries are planned to increase by 150% between
2006 and 2010. However, thanks to the construction
of the new retail sales centres, Merkur’s foreign retail
sales are assumed to grow by more than 300% alone.
This means we are planning gradually to attain a
leading position on selected markets. The company
has already become the market leader in Slovenia.
In the period from 2006 until 2010, however, it aims
to further increase the domestic sales by more than
50%, and generate approximately 890 million euro.
After the completion of heavy investments in the
sales centres and warehousing facilities, Merkur
intends to develop new services, further extend the
assortment of goods, and modernise sales procedures.
Furthermore, the company plans to increase the
quality of work at all company levels. Merkur
endeavours to ensure long-term and competitive
sources of supply. The growth of the business, profit,
and – consequently – return on equity, are well under
control thanks to fulfilment of the company’s vision,
and efficient cost control in Merkur Group. Our future
seems bright: Merkur Group will remain a financially
stable, successful, and rising international business
system.
18
„More to come …”
19
SUBSIDIARIES
BOFEX, d. o. o., Ljubljana
Šmartinska cesta 152, SI-1000 Ljubljana
Telephone: +386 (0)1 309 37 00
Fax: +386 (0)1 309 37 60
E-mail: info@bofex.si
Website: www.bof.si,
www.bigbang.si
KOVINOTEHNA, d. o. o., Celje
Mariborska 7, SI-3502 Celje
Telephone: +386 (0)3 543 20 00
Fax: +386 (0)3 54 32 554
MERKUR INTERNATIONAL ZAGREB, d. o. o.
Kelekova 18a, 10360 Zagreb – Sesvete, Croatia
Telephone: +385 1 2009 333
Fax: +385 1 2008 708
E-mail: merkur@merkurint.hr
BASIC DATA ON THE
COMPANIES
OF THE MERKUR GROUP
Merkur – trgovina in storitve, d. d.
Cesta na Okroglo 7, SI-4202 Naklo, Slovenia
Register of companies at: District Court in
Kranj, entry no. 10001500
Share capital: 54.773.201,47 EUR
Registry number: 5003563
Tax number: SI 98492462
Nature of business code: 51.540
Telephone: +386 (0)4 258 80 00
Fax: +386 (0)4 258 88 05
E-mail: info@merkur.si
Website: www.merkur.eu
Transaction accounts at:
Gorenjska banka, d. d.,
Kranj: 07000 – 0000002321
SKB, d. d.,
Ljubljana: 03138 – 1002701594
Abanka, d. d.,
Ljubljana: 05100 – 8000018034
NKBM, d. d.,
Maribor: 04515 – 0000270653
Banka Koper, d. d.,
Koper: 10100 – 0032602083
NLB, d. d.,
Ljubljana: 02923 – 0016828282
Probanka, d. d.,
Maribor: 25100 – 9700292128
Bank Austria CA, d. d.,
Ljubljana: 29000 – 0001816667
Management Board
mag. Bine Kordež,
Chairman of the Management Board – CEOmag. Goran Čelesnik,
Member of the Management Board
– Director of Commerce
mag. Milan Jelovčan,
Member of the Management Board
– Director of Organisation and IT
Marijana Kajzer,
Member of the Management Board
– Director of Labour Relations
Supervisory Board
Marta Bertoncelj
Janez Bohorič
Zlatko Kavčič
Jakob Piskernik
Miha Resman
Peter Podplatnik
Viktorija Rozman
Marjan Smrekar
MERKUR INTERNATIONAL d. o. o. Beograd
Bulevar Mihaila Pupina 165/a,
11070 Novi Beograd, Serbia
Telephone: +381 11 311 89 65
Fax: +381 11 213 98 34
E-mail: merkurbg@merkurint.co.yu
BOFEX BEOGRAD, d. o. o.
Bulevar Kralja Aleksandra 231,
11000 Beograd, Serbia
Telephone: +38 11 13 06 15 11
Fax: +38 11 13 61 24 16
E-mail: borota@beotel.yu
INTERMERKUR, d. o. o., Sarajevo
Ul. Safeta Zajke br. 267 - Rajlovac
71000 Sarajevo, Bosnia and Herzegovina
Telephone: +387 33 772 800
Fax: +387 33 772 819
E-mail: merkursa@bih.net.ba
MERKUR MAKEDONIJA, doo, Skopje
Ul. Edvard Kardelj 12, 1000 Skopje, Macedonia
Telephone: +389 232 19 701
Fax: +389 232 19 710
E-mail: merkursk@mt.net.mk
MERKUR MI HANDELS, GmbH, München
Landsberger Str. 492,
81241 München, Germany
Telephone: +49 89 99 02 26 24
Fax: +49 89 99 02 01 60
E-mail: info@merkur-mi.de
PERLES MERKUR ITALIA, s. r. l.
Via Aquileia 15/A, 34070 Villesse, Italy
Telephone: +39 04 81 96 46 11
Fax: +39 04 81 91 81 67
E-mail: info@perlesmerkur.com
MERKUR INTERNATIONAL PRAHA, spol. S. r. o.
Slepa II. 1007/15, 14200 Praha 4 – Lhotka,
Czech Republic
Telephone: +42 02 6171 1405, +42 02 6171 0446
Fax: +42 02 4171 1574
E-mail: merkur@merkurpraha.cz
OFFICES ABROAD
MOSCOW OFFICE
Olofa Palme 3, 119590 Moscow, Russia
CHINA OFFICE
Suzhou City, SIP, No. 8 Suhua Road,
Sovereign Building, 16F, Room 14, China