PDF Media Kit

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ALO HAYATI (a-lo` h y` -te) greeting.
1. meaning hello darling
2. a groundbreaking magazine
promoting the diverse and vibrant
Middle Eastern-American culture
e
prOfILE
EnTErTAInMEnT sOcIAL IssuEs fAsHIOn TrAvEL sHOppInG cuLTurE HErITAGE HEALTH & BEAuTy TrEnds cuIsInE And MOrE
“ALO hAyAti rEprEsEnTs wHAT THE wOrLd AT LArGE Is
MIssInG: A pOsITIvE vOIcE fOr MOsT Of us wHO
sTrIvE fOr GrEATnEss, pEAcE And prOspErITy. ALO
undErsTAnds Our unIquE wAys LIkE nO OTHEr And
rEMAIns THE dEfInITIvE cuLTurE And LIfEsTyLE
MAGAzInE fOr MIddLE EAsTErn-AMErIcAns.”
––Princess Sumaya bint El Hassan of Jordan
ALO readers are highly sought by
advertisers. They are ambitious
(25-40), hip (only seen with the
finest brands and lifestyles), affluent
(42% with HHI over $100k/14%
over $1 million), and heavy consumers
($500 billion in buying power).
They are loyal members of ALO
because the magazine -informs
their lives with an exotic, daring,
informative style that allows them
to view their world in an entirely
different way.
ALO showcases the true side of
the Middle East, its interconnectivity
to the world and contribution to
a global economy. ALO shatters
the misconceptions about Middle
Eastern cultures by offering an
interactive forum aimed at uniting
diverse audiences.
Brand loyalty
tells the story of
ALO
Good stories color the way we
perceive and interpret the world
around us. Based in deep ancestral
roots, stories today continue to
challenge, surprise and fascinate.
Today, buying decisions are based
on endorsements by friends, neighbors,
and well told, engaging stories found
in ALO that are shared by those
communities. Advertising in ALO
ensures that brand stories linger in
reader’s minds and are funneled
through readership networks,
encouraging high repetition and
pass along.
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cIrcuLATIOn & dIsTrIBuTIOn
Helping
you reach
the current
generation of
over 1.2 million
multi-cultural
readers
published quarterly, rapidly growing ALO now reaches approximately 1.2
million in readership through subscriptions, sales at north America’s top
bookstores, targeted segment drops and distribution to luxury hotels and
top shelf cultural, community and philanthropic events.
ALO magazine is written in a friendly, enlightening style and is printed on the
finest paper to mesh perfectly with the upscale environments of our airline,
vIp lounge and luxury distribution.
with requested distribution to influentials, champions of industry, kings,
queens and princesses worldwide, ALO creates a circulation vitality few
other niche magazines can match.
readership and circulation vitality
48%
21%
12%
11%
8%
Airline, Hotel and VIP Lounge Distribution (900,000 readership Creative Companies Readership Study, Sterling, VA)
Subscriptions (38,000 subscribers nationwide)
Libraries, Universities, Online Sales, Newstands & Bookstores Nationwide
Philanthropic & Cultural Elite Events and Forums
Targeted Regional Segment Drops
ALO Hayati focuses on the heritage, destinations, culture and
lifestyles of the collective 1st, 2nd, and 3rd generation
Middle Eastern-American communities worldwide
Areas of interest include, but are not limited to: Algeria • Armenia • Australia • Bahrain • canada • cyprus • Egypt
Iran • Iraq • Israel • Jordan • kuwait • Lebanon • Libya • Morocco • Oman • palestine • qatar • saudi Arabia
sudan • syria • Tunisia • Turkey • united Arab Emirates • united states • yemen
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dEMOGrApHIcs
ALO magazine targets the Middle
Eastern-American market, which is
growing at a pace that is unmatched
by all other niche segments.
This community ranks among the
highest average HHI’s in the united
states. This emerging market is
extremely brand loyal, with a
household income that is 10%
higher than the national average.
ALO is the only upscale lifestyle
publication that caters to this
booming population that embraces
the theory of spending today while
investing for tomorrow.
Gender
Household income
female
Male
68%
32%
Age
Median
Over $100k
Over $1 Million
$153,442
42%
14%
Ethnicity
Median
Age 25-34
Age 35-49
Other
31
55%
36%
9%
Middle Eastern
caucasian
Hispanic
Other
71%
18%
6%
5%
The numbers
#1
#2
13
data source: Ac neilson* / world Economic forum** / ucLA Anderson school of Business***
America’s top
emerging
niche market
Emerging Niche Market in the United States**
Most affluent and educated ethnic niche in the U.S.***
Million U.S. Middle Eastern citizens––4.3% of the total U.S. population
(1st, 2nd and 3rd generations of bi-culturals)**
$8 Billion in online retail products spending––
**
$820 Billion in spending power by 2013 (currently $500 billion)*
9% of the U.S. total
10%
The average Middle Eastern-Americans family household income is
over 10% higher than the national average.*
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alomagazine.com
THE ALO rEAdEr
“It is an honor to have your exemplary contributions to
our community through your sincere portrayal of Middle
Eastern culture. your astounding work and strong
dedication have served as a true inspiration.”
California State Senator Sheila J. Kuehl
“congratulations on your vision and insistence on quality.
The contributions to the magazine are well thought and
are presented in an admirable fashion.”
Dr. Farouk El-Baz, Director at Boston University
“your unique publication will be helpful in acquainting
readers with the beauty and heritage of the Middle East
and its people. I expect that the magazine will be widely
distributed and I am honored to represent you.”
California State Senator George Runner
Miss Asia USA
Cheb Khaled
“ALO hayati is exactly what is missing from this world;
a voice of the people without mixing in religious and
political issues that often cloud judgment. Thank you
from me and the people you will positively affect.”
Casey Kasem, Host, America’s Top 40
Casey Kasem
“ALO hayati magazine and the M.E. Awards were the
highlight of the year with their elegant style. They bring
something to us that is an asset to us all.”
Former U.S. Ambassador to Lebanon Jeffery Feldman
ALO readers:
The young, hip ALO readers.
• 82% make purchases based on brand
reputation and awareness
• 72% are college graduates
• 68% buy the latest technology within
three months of release
• 65% spend over $4000 annually on
beauty products and services
• 59% are managers or above
• 56% are auto enthusiasts
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fax
818.727.7785
alomagazine.com
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fax
alomagazine.com
OPPORTUNITIES
HELLO
Affluent.
Multicultural.
Enlightened.
The forward-thinking ALO magazine reader demonstrates the
second fastest growth of any cultural marketing segment in the
United States.(1)
And our more than 1.2 million agree...
... ALO delivers the cutting-edge social commentary and lifestyle
issues that other magazines don't.
Advertorials is the ideal vehicle to launch a new product or
service with the unique ability to control content. ALO
advertorials look and deliver just like a feature article. With
thought-provoking 'hooks' that entice the reader, your article has
the opportunity to help your products and services soar.
Other Opportunities
• Advertorials must be
submitted as camera-ready
artwork in press quality, highresolution PDF format (CMYK)
with all fonts imbedded, no
bleeds, and media kit size
specifications.
• Advertorial content must be
high quality and error free.
Publisher reserves the right to
reject advertorial for any reason,
including quality, or content that
is in conflict with ALO's editorial
position and mission.
ALOmagazine.com Home Page Advertising
• Home Page Intro Unit
• Home Page Takeover
• Marketing Modules
Sponsorship & Integration
• Channel Wraps
• Content Sponsorships, including Slideshows
• Editorial Integration
• Advertorials
• Site Integration
• Video Sponsorship
Customization
• Sweepstakes
• Custom Quiz/Polls
• Custom Microsite/Landing Page
(1) Source: AC Nielson, February 2010 Analytics Study
ALL AVAILABLE @ONLY
A 20% PREMIUM
puBLIsHEr
wafa kanan
wafa kanan is the dynamic founder and publisher of ALO hayati
magazine. five years ago, as an entrepreneur woman-business owner,
kanan realized the startling growth of the affluent but untapped market
of successful Middle Eastern communities throughout the united states.
And, she asked herself, “why not a breakthrough new media and an
upscale lifestyle magazine focused on this emerging market for a diverse
culture and ethnic community?”
The result is a fascinating and luxurious magazine, whose steadfast
readership offers a new and profitable target for advertisers. no other
publication nurtures this audience of educated and increasingly influential
and affluent readers. They rely on ALO for new ways of thinking, trends
and entertainment tailored to their own interests and needs.
publisher’s
vision
she honed her lifestyle skills in the paris of the Middle East: Lebanon.
In 1990, wafa immigrated to the united states and subsequently opened
unique Image, Inc., a full-service integrated brand marketing agency. Her
lifelong passion for philanthropy merged with an ideal for promoting the
high-end lifestyle that is so prevalent in the Middle Eastern culture. ALO
magazine emerged from the core of her American dream.
kanan’s commitment to bridge, connect and build cross-cultural
awareness here and abroad has earned her top status as cultural Liaison
between california and the Middle East. she has spearheaded many press,
trade, cultural and philanthropic delegations to improve the positive image
and the quality of life for the citizens of her community. with commitment and
focus, she has received countless commendations and awards from
ambassadors, statesmen and royalty alike.
A passionate woman dedicated to cultural responsibility, kanan works to
positively portray Middle Eastern-Americans and connect all cultures. she
consistently strives to represent and serve high-end, diverse communities
within the united states. This results in a market wide open to both ethnic
and mainstream advertisers.
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alomagazine.com
sEEn In ALO
The big brands choose
to be seen in ALO
Behind the scenes with Georges Chakra
Abed Mahfouz
Accenture
Alterna
American Eagle
Andy Gotz
Angel court
Apple
Atlantis Hotel—dubai
AvEdA
Avon
Baby phat
Bacardi
Badgley Mischka
Bagir
Banana republic
Baume & Mercier
Bernard k. passman
Bombay sapphire
Bongo
Burberry
candie’s
cartier
casablanca
central Intelligence Agency
chadwick’s
chanel
cingular
citizen
club Med
countrywide
crate and Barrel
custo Barcelona
cynthia rowley
dany Atrache
david yurman
diamondair
diesel
dish network
disneyworld
dkny
dolce & Gabbana
dooney & Burke
ducati
Egyptian Tourist Authority
Elie saab
Elizabeth Arden
Elsie katz couture
Emirates Airlines
Emré new york
Energy Muse
Equinox
Estee Lauder
Eterna
Ethos water
ETrO
farah Angsara
forth & Towne
fuze
Gap
Gevril
Giovanni
Glaceau
Gucci
Guess
H&M
Hanes
Harley-davidson
Hp
Hugo Boss
Hussein chalayan
Ines di santo
J Beverly Hills
J crew
Jaeger-Lecouture
Jaguar
Jane Iredale
Jean fares couture
Jebal Ali International
John Hardy
Johnny rockets
Jordache
Jordan Tourism Board north
America
Joseph domingo
Judith ripka
Jumeirah Hotels & resorts
kenneth cole
kohl’s
Land rover
Laura Mercier
Lee
LG
Lincoln
Linens ‘n Things
Lipfusion
Lois Hill
Luca Luca
MAc cosmetics
Marriott Hotels
Master Maserati north America
Maybelline
Mercedes-Benz
Michael kors
Milly
Mitsubishi
Monarchy
Monroe Hotels
nautica
nicole Miller
nike
nintendo
O2 sparkling water
Ocean pacific
Old navy
paige premium
panasonic
peace corp
peter som
phat farm
prada
radisson seven seas
rampage
ray-Ban
redEnvelope
reem Acra
richard chair
roberto cavalli
roberto coin
rossetti
ryan kenny
samora
sandals
sansa
segway
sephora
sevan Bicakci
smashbox
sony
stella Mccartney
swatch
Tabbah Jewelry
Tag Heuer
Tesla
Tiffany
Tiret new york
Toyota
Tumi
universal studios
urban push
valentino
vera wang
verizon
versace
vespa
vin Lee
virgin America
vivienne Tam
vogue
von dutch
vongo
waverunner
zuhair Murad
Elie Saab Fashion Show
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alomagazine.com
AdvErTIsInG rATEs
Integrated marketing and branding
opportunities are available to
advertisers, including: cultural and
philanthropic events, sponsorships,
online, sampling, product placement,
cross-merchandising, advertorials
and social networking.
Cover premiums
2nd cover
3rd cover
4th cover
1x
$15,330
$12,705
$16,905
4x
$13,414
$11,088
$14,784
8x
$11,393
$ 9,429
$12,574
4x
$8,550
$5,700
$5,000
$4,270
$3,894
$3,420
$2,562
8x
$8,122
$5,400
$4,200
$3,956
$3,698
$3,248
$2,374
Four color advertisement
spread
full page
2⁄3 page vertical
1⁄2 page horizontal
1⁄2 page vertical
1⁄3 page
1⁄4 page
1x
$9,000
$6,000
$5,400
$4,600
$4,100
$3,600
$2,760
reserve your customized
marketing program today!
818.727.7785
Beyonce in Elie Saab Couture
Dany Atrache Collection
818.727.7785 tel
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alomagazine.com
AdvErTIsInG rEquIrEMEnTs
Spread
18” X 11”
Full page
9” X 11”
1⁄2 page
horizontal
71⁄2” X 45⁄8”
2⁄3 page
vertical
47⁄8” X 91⁄4”
1⁄2 page
vertical
(island)
5” X 71⁄2”
1⁄3 page vertical
21⁄2” X 91⁄2”
1⁄3 page square
47⁄8” X 41⁄2”
1⁄4 page
31⁄2” X 41⁄2”
1⁄6 page
31⁄2” X 3”
Electronic file specifications
Media
we require that all ads
be submitted in digital
form on a cd and must
be accompanied by a
full-size color proof. Ads
may also be received
via email; however, this
does not allow for a
color proof. ALO will
not be responsible
for the quality of
reproduction without
a professional color
proof. Ads outside
specifications that
require changes and
special handling will be
charged accordingly.
software
we prefer a high
resolution pdf with
embedded images and
fonts. your ad can also
be submitted as quark
Xpress (highest version),
Adobe Illustrator, Adobe
photoshop (cs3 highest
version) or Indesign.
Make sure that an 1/8”
trim all around is
included.
Images/Graphics:
please include all
images and used
postscript fonts in
both screen and printer
versions. Images must
be in cMyk mode and
saved as TIff. we will
also accept images in
pdf or Eps format. we
can convert your JpEG
format images; however,
color may vary. photo
images and graphics
must be saved in high
resolution of at least
300 dpi (dots per inch).
Additional services:
ALO offers graphic,
photo shoot and ad
design services.
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1. written insertion orders must be
submitted for all advertising and
advertising changes.
(FILL IN COMPLETELY IF APPLICABLE)
contact name
2. All changes in advertising copy must
be made in writing by closing
deadline.
company name
Address
city/state/zip
phone
Bill to agency
InsErTIOn OrdEr
Advertiser
fax
3. In event of late arrival of copy or ad
changes, the publisher cannot
guarantee insertion. If insertion order
is received by closing deadline, but
copy or change is delayed beyond
the deadline, the advertiser shall pay
for the advertisement regardless of
insertion.
Email
(FILL IN COMPLETELY IF APPLICABLE)
contact name
4. no advertisement may be cancelled
after the closing deadline.
company name
Address
5. written insertions for covers II, III and
Iv may not be cancelled regardless of
contract.
city/state/zip
phone
fax
Email
production (SELECT ONE FROM EACH CATEGORY SIZE, SHAPE, COLOR, AND BLEED IF APPLICABLE)
o Inside front cover
o Back cover
o Inside back cover
o cover wrap
o spread
o full page
o 1/2 page horizontal
o 1/2 page vertical
o 1/3 page vertical
o 2/3 page vertical
o quarter page
o 1/6 page
o Insert
o Other ______________________________________________________
color
o 4c std.
6. If contract advertising is cancelled
before contract completion, the
advertiser will be billed the difference
between the contracted rate and the
single insertion rate.
7. no advertising agency commission
will be paid on improperly-supplied
ads or on additional preparation
charges.
8. All invoices are due and payable
within 30 days with approved credit.
o Other ____________________________________
9. Only legitimate, independent
advertising agencies will be paid
commissions.
(special rates apply)
Billing (MUST SELECT A BOX)
o paid
o co-Op
o Other___________________________________________
frequency:
o spring
o summer
o fall
o winter
Method of payment:
o check
o vIsA
o AMEX
o Mastercard
o discover
Acct. # _________________________________________ Exp. date __________________________
10.The publisher is not responsible for
typesetting or printer makeup errors.
The advertiser shall indemnify and
hold the publisher harmless from
liability resulting from publication,
including attorney fees and all other
associated litigation cost of any kind.
11. All disputes arising between publisher
and advertiser or advertising agency
not covered by these terms and
conditions shall be resolved in
accordance with the customs of the
printing trade.
cardholder’s name ___________________________________________________________________
Authorization signature _______________________________________________________________
rate: $ __________________________ campaign Total: $ __________________________________
signature ________________________________________ date _____________________________
salesperson ______________________________________ date ________________________________
19365 Business Center Drive, Bldg.1
Northridge, CA 91324
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alomagazine.com