Prothom Alo Digital Media | February 2014

Prothom Alo Digital Media | February 2014
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Digital Media in Bangladesh
Present
 Internet is the 4th largest ATL media in Bangladesh after TV, print and radio
 Current reach of web is around 12 Mn
 Urban youth is the largest participant of digital population
 Factors propelling growth of the internet are –
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High mobile penetration
Increasing per capita income
Faster adoption of new technology
Improving literacy rate
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Digital Media in Bangladesh
Future
 Internet is the fastest growing ATL medium with annual
growth rate around 55%
 Internet reach is expected to rise above radio within the
next couple of years
 It will surpass print reach within next 4-5 years
 Increasing user-base and the unique ability to target
consumers (minimal waste) will actively expand the
digital advertising market in the near future
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Prothom Alo
At a Glance
 “Number 1” Bangla website in the world by far
 The Leading Bangla News Portal
 2.7 Mn UVs, 200+ Mn PVs per month
 0.51 Mn print circulation with 5.1 Mn daily readership
 29 offices with 750+ employees
 Courageous, objective and professional journalism
 Rich content with innovative presentation
 Most engaging brand of Bangladesh
 Unmatched readership loyalty
 Prothoma Prokashon, Protichinta, Kishor Alo, Prothom
Alo Jobs and ABC Radio are other concerns of Prothom
Alo (Mediastar Ltd.)
Source:
Google Analytics, National Media Survey 2012 (SIRIUS), Brand Equity Study (Quantum)
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Prothom Alo
Activities & Events
 GPA 5 Recognition
 Math Olympiad
 Language Competition
 Internet Festival
 Debate Competition
 Movement against Acid Violence
 Anti-drug Awareness Campaign
 Financial Aid to Students
 Assistance to Calamity Struck People
 AIDS Awareness Program
 Alphabet Fair
 Children’s Story Writing Competition
 Media, Best Book, Best Sportsperson Awards
 Science Fair
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Prothom Alo
Major Milestones
2009
2005
2002
1998
2013
24/7 news portal
Launch of E-paper
Advertising market leader
Most circulated newspaper in BD
Launch of newspaper and website
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Prothom Alo Digital
What is Next?
• Digital Advertising
2014
• Dynamic Ads
• Audience Targeting
• Campaign Reporting
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What is the Platform?
 DoubleClick, a subsidiary of Google, provides the ad technology
foundation to create, transect and manage digital advertising for the
world’s buyers, creators and sellers
 State-of-the-art ad management platform allows advertisers to target
audience in accordance with geographic, demographic and behavioral
criteria
 Most complex online campaigns can now be managed with ease
 Reports on key performance areas assist advertisers to measure ROI and
increase campaign efficiency
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Why the Change?
 Empowers advertiser to target the right audience
 New system will provide enhanced ROI
 Flexibility of customizing budgets
 Ability to rotate multiple creative concepts
 Makes more prime real estate available
 Adoption of latest digital ad technologies
 More accountability and scalability
 Better performance insights
 Comprehensive advertising campaign reports
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Prothom Alo Digital Team
Ad Sales
• Domestic
• International
Technology
• Web Development
• Ad Operations
Marketing
• SEO and SEM
• Social Media Market
Content
• News
• Editorials and Features
Finance
• Billing
• Collection
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Selected Prothom Alo Digital Clientele
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Ad Formats
prothom-alo.com
Home Page
Section/Sub-section Pages
LB
LB
LR
Article Pages
LB
LR
LR
HB
HB
LR
LB
LR
FB
HB
INT
SL
FB
FB
LB
LB
Leaderboard
Large Rectangle
Full Banner
Half-page Banner
Interstitial
Slug
728x90
336x280
468x60
300x600
660x440
664x30
LB
Super Premium
2 Spots
Premium
5 Spots
Regular
7 Spots
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Ad Formats
eprothomalo.com
Home Page
Article Pages
LB
LB
LR
LR
FB
FB
LB Leader Board
728x90
Super Premium
3 Spots
LR Large Rectangle
336x280
Premium
3 Spots
FB Full Banner
468x60
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Ad Specifications
Rich
Action Script
Media Flash Version
Version
Options
Dimensions
File size
Limit
Leaderboard
728x90
40 KB
GIF/JPG/PNG/SWF/3rd Party
Yes
Medium Rectangle
300x250
40 KB
GIF/JPG/PNG/SWF/3rd Party
Large Rectangle
336x280
40 KB
Full Banner
468x60
Half-page Banner
300x600
Format Name
FPS
Animation
8.0 or lower 2.0 or lower
24 fps max
15 sec
Yes
8.0 or lower 2.0 or lower
24 fps max
15 sec
GIF/JPG/PNG/SWF/3rd Party
Yes
8.0 or lower 2.0 or lower
24 fps max
15 sec
40 KB
GIF/JPG/PNG/SWF/3rd Party
Yes
8.0 or lower 2.0 or lower
24 fps max
15 sec
40 KB
GIF/JPG/PNG
No
n/a
n/a
n/a
n/a
Text - Bangla - Max 30 Char
Text - English - Max 35 char
No
n/a
n/a
n/a
n/a
Text Ad
File Types
Slug
664x30
40 KB
GIF/JPG/PNG
No
n/a
n/a
n/a
n/a
Interstitial
660x440
40 KB
GIF/JPG/PNG
No
n/a
n/a
n/a
n/a
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Content Buckets
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Targeting & Reporting
 Targeting includes (at the initial stage)
 Ad Placement (within the site)
 Ad Placement (in geographical area)
 Various reports will be available to advertisers
 Delivery Report
o Advertisers
o Orders
o Line items
o Creative
 Inventory Report
o Network level
o Ad units level
o Placement level
o Geography
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Ad Guideline
 Prothom-Alo does not allow any ads with the following content:







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Alcohol, tobacco, drugs
Sexually provocative material (including nudity in creative)
Arms or explosives
Any form of violence
Gambling promotions
Abusive language or racial remarks
Offensive visuals or text
Anything prohibited by respective country law
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Contact Us
Prothom Alo
19 Karwan Bazar, Dhaka-1215
Tel: 88-02-8180078-81
Email: adsales@prothom-alo.info
 Sales
 Steve Anthony Jacob: steve@prothom-alo.info
 Rashidul Hasan: rashed@prothom-alo.info
 Mehboob Javed: javed@prothom-alo.info
 Mosabbir Alam: alam@prothom-alo.info
 Lokman Hossain: lokman@prothom-alo.info
 Marketing
 Kabir Ahmad: kabir@prothom-alo.info
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Thank
You
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How Does Ad Serving Work - 1
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How Does Ad Serving Work - 2
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