Leaderboard Dimensions: 728×90 File Size

 Product: Leaderboard
Dimensions: 728×90
File
Size: 40 kb Max
File
Format: JPG, PNG, GIF, SWF
Animation:
15 Seconds Max Product:
Rectangle
Dimensions: 300×250
File Size: 40 kb Max
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max Product:
Half Page
Dimensions:
300×600
File
Size: 40 kb Max
File
Format: JPG, PNG, GIF, SWF
Animation:
15 Seconds Max Product:
Se ction Sponsor
Dimensions:
120×60
File
Size: 6 kb Max
File
Format: JPG, PNG GIF
Animation:
Not Available Product: Wallpaper Sponsor
Dimensions: 1280×800 to 1680×1024
File
Size: 100 kb Max
File
Format: JPG, PNG, GIF
Animation:
Not Available Product: Wide Skyscrape r
Dimensions: 160×600
File Size: 40 kb
File Format: JPG, PNG, GIF, SWF
Animation: 15 Seconds Max Product:
Corner Peel
Dimensions:
125×100 and 800×600
File
Size: 40 kb and 200 kb Max
File
Format: JPG, SWF
Animation:
5 Seconds Max Product:
Sliding Billboard
Dimensions:
980×30 and 980×300
File Size: 40 kb and 90 kb Max
File
Format: JPG, GIF, SWF
Animation: 5 Seconds Max Product: Companion Rectangle
Dimensions: 728×90 and 300×250
File
Size: 40 kb Max
File
Format: JPG, GIF, SWF
Animation:
15 Seconds Max Product:
Companion Half Page
Dimensions: 728×90 and 300×600
File Size: 40 kb Max
File Format: JPG, GIF, SWF
Animation: 15 Seconds Max Product:
Mobile Banner Application
Dimensions: 320×50
File
Size: 40 kb Max
File Format: JPG, PNG, GIF
Animation:
15 Seconds Max Product:
Mobile Website Rectangle
Dimensions:
300×250
File
Size: 40 kb Max
File
Format: JPG, PNG, GIF
Animation: 15 Seconds Max Go to the below URL for an example. http://demo.pointroll.net/content/demo
s/Portrait/mcdonalds/McDonalds_Portra
it_MOCKDEMO.html Product:
Expandable Leaderboard
Dimensions:
728×90 and 728×360
File
Size: 40 kb Max (120 kb Polite)
File
Format: JPG, GIF, SWF
Animation:
15 Seconds Max (Expands Down)
Product:
Expandable H alf Page
Dimensions:
300×600 and 600×600
File
Size: 40 kb Max (120 kb Polite)
File
Format: JPG, GIF, SWF
Animation:
15 Seconds Max (Expands Left) Product:
Expandable Rectang le
Dimensions:
300×250 and 600×250
Size: 40 kb Max (120 kb Polite)
File
Format: JPG, GIF, SWF
File
Animation:
15 Seconds Max (Expands Left)
Product:
SideKick
Dimensions:
300×250, 300x600 or 970x250
Expands to 850x700
Size: see detailed specs below
File
Format: FLA, PSD, AI, JPG, PNG, GIF, SWF
File
Animation:
15 Seconds Max
Product:
Portrait
Dimensions:
300x1050
File
Format: FLA, PSD, AI, JPG, PNG, GIF, SWF
Animation:
15 Seconds Max
Product: Film Strip
Dimensions: 300x600 window unit that
showcases 5 ads in 1. Total size 300x3000
File Size: 100k max each segement
File Format: FLA, PSD, AI, JPG, PNG, GIF, SWF
Animation: 15 Seconds Max
AD SUBMISSION GUIDELINES
Art and Text for Ad Creation
Images
Whenever possible, we prefer to receive images in electronic form. We can process most formats, including
Photoshop, JPG, PNG, GIF, BMP, PICT, & TIF files. While every situation is different, most images should be high
resolution which is 300 dpi, or around 900x600 pixels. Otherwise, good quality printed material is fine. We cannot
accept transparencies or negatives for any graphic materials.
Logos
The best way to send logos and other line art is in vector format: EPS, Illustrator (AI), or Postscript. If the file
contains any specific fonts, please include them. Otherwise, a medium to high resolution image file is acceptable.
Business cards are the hardest to work with due to poor image quality.
Text
We strongly prefer any copy greater than 50 words be sent as a text document via email, or in either Microsoft
Word or plain text format. We can also accept text and layout created in InDesign, Illustrator, Quark, or
Pagemaker.
Static Ad Specifications
Ads must be 72 dpi, sized to the pixel dimensions, saved as either GIF, PNG, or JPG format, and have a file size
within range. A border should be included on any advertisement with a white background. Ads that will run in
email newsletters must be GIF or JPG only (not Flash animated ads). Generally an animated GIF must be static
after 15 seconds.
Flash Ad Specifications (SWF)
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Our standard Flash version is Flash 8 and all prior versions are acceptable. ActionScript 3.0 is not
recommended; use ActionScript 2.0. In order to run on MLive, the ad must become completely static after
15 seconds. A static backup GIF or JPG will be required incase the user does not have a Flash player
installed. FLA files may be required for troubleshooting purposes, especially if the ad was not built to
spec. If asked to provide a FLA file, please include the fonts and raster images used within the
advertisement.
A clickTAG is the standard parameter used in Flash ads. The parameter is a variable that defines the
destination URL from the markup code. By using a clickTAG, the advertiser can easily see and modify the
URL without a Flash developer. All Flash ads m ust use the following clickTAG tracking method to deliver
properly on our site.
Visit http://www.flashclicktag.com/ on how to properly create a clickTAG enabled Flash advertisement.
Go to http://www.zedo.com/flashclicktagvalidator/clicktagValidator.html to check to see if the clickTag
was implemented properly
*** NOTE Do not replace clickTAG with your intended URL. Otherwise, the button will not operate
properly when scheduled. Please make sure to include the clickTAG actionscript code is on a transparent
button layer on the top of the timeline. It is imperative that you use the exact actionscript below:
on (release) {
if (_root.clickTAG.substr(0,5) == “http:”) {
getURL(_root.clickTAG, “_blank”); } } getURL(_root.clickTAG, "_blank");
}
}
Corner Peel
Design the two units knowing the key information should be in the upper right since the lower left triangular area
is covered up (the open peel flap graphics are generated automatically). While the lower left peel graphic area
will be covered up, the background graphics should fill the whole ad size.
Wallpaper
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File format: JPG/GIF only. No Flash. No animation.
Max file size: 100k max
Dimensions: 1280-1680 pixels wide, 800-1600 pixels high (with primary copy/content within 1280 space
width to account for laptop monitors; otherwise content may not be seen)
Leave 1000px width of white space centered in the space (this is where the MLive website goes)
Design recommendations: recommend fading the bottom of the wallpaper to white, or non-fading
creative will simply have an abrupt end at the bottom. Wallpaper images and use of colors should be
subtle, and not too high-contrast.
Sliding Billboards
All Sliding Billboards contain 2 units/components: an Auto-Expand (Billboard) unit and a Click-to-View (Pencil)
unit:
Pencil - Click-to-View
• 40k max
• 980x30 pixels
• swf, gif, or jpg
• No animation allowed
• User clicks to expand ad. Due to usability concerns, a rollover method to get this ad to expand is not
acceptable.
• Must contain button or language that instructs user to 'click to expand', 'expand ad', etc. Due to usability
concerns, a rollover method to get this ad to expand is not acceptable.
Billboard - Auto Expand
• 90k max
• 980x300 pixels
• swf, gif, or jpg
• 5 seconds maximum animation. No looping.
• Ad will automatically expand on page load the 1st time a unique user is served the ad. In no instances will
hover-to-expand be allowed.
• Do not include a close button as one will be provided in the upper right-hand corner.
Note: if you are sending tags for a sliding billboard, please send two separate tags: one for the auto-expand
version, and one for the click-to-view version.
Rich Media Ads
Sidekick – Rich Media PointRoll ad
The Sidekick is a 2 panel expandable format that launches from standard ad, pushing page content leftward,
revealing large, functional canvas. These units will need to be designed by MLive Media Group team in the
PointRoll application so original raw design files are preferred.
• Standard unit: 300x250 pixels (300x600 or 970x250), 50k max, 15 sec animation, 1 pixel border
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Sidekick unit: 850x700 pixels, 100k max, 15 sec animation, 1 pixel border
File formats: fla, swf, psd, ai, jpg, png, gif
Sample: http://ramp.rovion.com/demo/?show=51e567b673111
Sample: http://ramp.rovion.com/demo/?show=51df1d154f5be
Sample: http://www.pennlive.com/midstate/?test=sidekick
Sample: http://demo.pointroll.net/content/demos/msn_sidekick/MSNBG_Sidekick.html
Sample: http://salesdemo.unicast.com/vla/asset/demo/6235_100605/index.html
Detail specifications [pdf]
Portrait – Rich Media PointRoll ad
The Portrait ad is a 300x1050 canvas format with state-of-the-art plug and play functionality. These units will need
to be designed by MLive Media Group team in the PointRoll application so original raw design files are preferred.
• Max size: 300x1050 pixels (300x600 or 400x1200), 15 sec animation, 1 pixel border
• Top logo field: 270x40 pixels
• Primary app fields 1 & 2: 270x202 pixels
• File Formats: fla, swf, psd, ai, jpg, png, gif
• Sample: http://www.pennlive.com/midstate/?test=portrait
• Sample:
http://demo.pointroll.net/content/demos/Portrait/mcdonalds/McDonalds_Portrait_MOCKDEMO.html
• Sample:
http://demo.pointroll.com/PointRoll/AdDemo/CapitalOne/Spark_336x850_Pol_DERIVEPd1.asp
• Detail specifications [pdf]
Film strip – Rich Media PointRoll ad
The Filmstrip ad is a 300x3000 canvas that combines five ads in one 300x600 (window) unit. The end user clicks
the default 300x600 unit to navigate to the next panel(s). This unit will need to be designed by MLive Media
Group team in the PointRoll application so original raw design files are preferred.
• Visual unit: 300x600 pixels, 100k max each segment, 15 sec animation, 1 pixel border
• Total unit height: 300x3000 pixels, 500k max, 15 sec animation, 1 pixel border
• File formats: fla, swf, psd, ai, jpg, png, gif
• Sample: http://publisher.mediamind.com/opensource_filmstrip/filmstrip.aspx
• Sample: http://www.pennlive.com/midstate/?test=pointrollfilmstrip
• Sample: http://demo.pointroll.net/content/demos/risingstar/filmstrip/Pointroll_FilmStrip.html
• Sample:
http://demo.pointroll.com/PointRoll/AdDemo/CBSInteractive/Reebok_ZigMenFall2012_FilmStrip_300
x600_Pol_DerivePd1.asp
• Detail specifications [pdf]
Expanding Ads – Rich Media PointRoll ad
• Expand Method: Automatic-open: Limited to 1 per user per day (considered an impact ad), NO automatic
audio accepted - User-initiated: Rollover or Click accepted, NOT limited as an impact ad
• Close Method: Roll-off or Click accepted, unit must close immediately upon roll-off or click, can remain
open on hover - A prominent "Close" option must be on all expanding panels, even if the close method is
Roll Off - Unit must close after 15 seconds no matter what expand method is used
• Media Specs: Video elements: max 18 fps (frames per second). Audio: on user-click only. Animation: max
15 seconds
Video Ads – Rich Media PointRoll ad
Preroll
• 15-second max video
• .FLV only
• Flash version 7 or 8
• 1 MB (recommended)
• 480x360 (4:3) or 480x270 (16:9)
• frame rate - 30fps
• audio - 48 kbps
Postroll
• 30-second max video
• .FLV only
• Flash version 7 or 8
• 1 MB (recommended)
• 480x360 (4:3) or 480x270 (16:9)
• frame rate - 30fps
• audio - 48 kbps
3rd Party Tags
MLive.com accepts most tags (javascript and Iframe). If you have any concerns that your tags will not be accepted,
please check with your sales associate for confirmation.
Sending Materials
Electronic Transfer: Materials may be uploaded to us by visiting http://www.mlivemediagroup.com/uploadfiles/. We accept files in both Mac & PC format.
Newspaper Advertising
For information on advertising in one of our affiliated newspapers, please visit http://www.mlive.com/placead.