2015 media kit

6MIL
Total Audience Annually
450K
Avg. Monthly Online Audience
+10K
2.3MIL
Monthly App Downloads, and
Downloads YTD
500K
Quarterly Print Audience
MISSION STATEMENT
NEWBEAUTY | THE BEAUTY AUTHORITY
NewBeauty is the ultimate resource redefining the beauty space with its trend-driven approach—
education powered with innovation. Filled with our editors’ trusted voices providing the most
shareable breaking beauty trends, original reporting and product showcases.
NewBeauty has educated and empowered women to make better beauty decisions through
diverse, multi-channel platforms. From learning to sampling and buying, NewBeauty remains the
definitive authority on all things beauty.
CONNECT
facebook.com/newbeautymagazine
pinterest.com/newbeautymag
@NewBeauty
youtube.com/newbeautymag
instagram.com/newbeauty
plus.google.com/+newbeautymagazine
GFK MRI NEWBEAUTY READER STUDY 2014. GOOGLE ANALYTICS NOVEMBER 2014.
| 2015
2015 MEDIA KIT
| 2015
DISTRIBUTION: QUARTERLY
Newsstand 350,000
Subscriptions30,000
Controlled Circulation (Exclusive Private Airports, Spa, Salon, Medical )
120,000
Total Circulation 500,000
DEMOGRAPHICS
Median Age 39
Median HHI $197K
Gender - Female/Male 97% / 3%
Education - Any College 84%
Employment Status - Employed 77%
Marital Status - Married/Single67% / 33%
Children in HH 43%
GFK MRI NEWBEAUTY READER STUDY 2014. GOOGLE ANALYTICS NOVEMBER 2014.
| 2015
ONLINE DEMOGRAPHICS
Median Age 35
Gender - Female/Male93% / 7%
METRICS
Average Monthly Unique Visitors 350K
Average Monthly Page Views1,199,629
GOOGLE ANALYTICS NOVEMBER 2014.
| 2015
National Rates
1x
4x
8x
Full Page$36,836$33,151$31,495
Cover 2
Cover 4
1/3 page*
$42,204
$46,044
$22,100
$41,882
$41,411
___
___
___
___
Product Information Page (Not subject to frequency discounts)
Full B/W page
2 full B/W pages
1/3 B/W page
$18,418
$31,311
$14,734
___
___
___
___
___
___
*Must run in conjunction with a full page ad, limited availability per issue
NOTES
All rates are gross: 15% commission is allowed to recognized advertising agencies.
Rates referenced are valid for Winter-Fall 2015 issues only.
Cover Placement: Cover 2 not sold separately. Advertisement must run in conjunction with a full
page ad.
Premium Placement: Information and rates are available upon request. Space reservation for
premium positioning must be confirmed four weeks prior to listed space close dates.
Insert/Special Units: A limited number of special units such as inserts, gatefolds, bookmarks, etc.
are available and subject to acceptance. Information and rates available upon request.
No charge for bleeds.
Payment Terms: net 30 days
| 2015
MATERIAL SPECIFICATIONS
Ad sizing requirements are listed below make sure to ALLOW FOR BLEED (.25 inches beyond trim).
F ULL PAG E :
DIMENSIONS
TRIM SIZE 9” x 10.875”
BLEED SIZE 9.5” x 11.375”
LIVE AREA 8” x 9.875” (Keep all text within this area)
SPR EA D (TWO SI N GLE PAGES):
DIMENSIONS
TRIM SIZE 9” x 10.875”
BLEED SIZE 9.5” x 11.375”
LIVE AREA 8” x 9.875” (Keep all text within this area)
TEXT AREA MARGINS
TEXT AREA MARGINS
TEXT
AREA
TOP .5”
BOTTOM .5”
SIDES .5”
TEXT
AREA
TEXT
AREA
TOP .5”
BOTTOM .5”
SIDES .5”
Bleed area must be
.25 inches beyond trim
Bleed area must be
.25 inches beyond trim
AD DITIONAL FEE S *DESIGN FEES may apply
There is a minimum $250 ALTERATION FEE for ads not provided per the above specifications.
All files created by NewBeauty® are for NewBeauty® use only. An additional fee of $1,000 will be
charged to use files outside of NewBeauty® magazine.
To avoid additional production charges, please have your ad designer review the following guidelines prior to sending your ad. Any materials
submitted must be clearly labeled with your company’s name. DO NOT E-MAIL YOUR FILE.
PLEASE SEE OUR AD PORTAL INFORMATION AT THE BOTTOM OF THE PAGE.
F ILE FORMATS:
NEWBEAUTY® ads must be submitted as FINAL HIGH-RES CMYK PDFS. All PDF files must meet PDF/X-1A standards at 300 dpi. Spreads must be
submitted as two single page PDF/X-1A files. Link all high-resolution images and fonts in the native application file before creating the PDF. All fonts
must be fully embedded (no subsets) in the PDF document. All files must be CMYK, we do not accept RGB. All RGB files will be converted which
may cause color shifts and Publisher will not be responsible for color reproduction. NewBeauty® also supports files created in QuarkXpress, Adobe
Photoshop, Illustrator or InDesign. All files should be collected with fonts and images. Rates referenced are 2014 rates.
IMAGE RESOLUT I ON :
High-res images (including logos) must be a minimum of 300 DPI AT FINAL SIZE (PLACED IN LAYOUT). Do not resample a file larger than its
original size.
*NOTE Type created in bitmap program, such as Photoshop, can look jagged or fuzzy. Type should be done in a layout application such as Quark or
InDesign. If fonts need to be emailed they must be compressed. PC fonts are unacceptable.
IMAGE FORMATS :
Images must be saved as a TIFF or EPS format in CMYK. If an image needs to be converted to CMYK, NewBeauty® will not be responsible for color
reproduction.
COLOR SP ECIFIC AT I ON S:
When choosing colors, use only Process Colors chosen from samples for coated stocks. Specifying Pantone colors in your applications can produce
inaccurate results. DO NOT USE SPOT COLORS.
S U P P LY P ROOF:
Our printer requires SWOP CERTIFIED proofs. If a SWOP CERTIFIED proof is not provided,
NEWBEAUTY® will output one for a charge of $95 PER PAGE. If you require your own copy proof, there will be a charge of $190 TO OUTPUT TWO
PROOFS.
*NOTE Non-SWOP certified proofs are not necessarily accurate as they are made from different calibrations, inks and papers.
CONTACT AND AD PORTAL INFORMATION:
National: Jessica Nolan, Marketing Manager
561-961-7646 jnolan@newbeauty.com
Ad Portal:
http://ads.sandowmedia.com
All ads must be submitted through the Ad Portal.
PLEASE SEND SWOP CERTIFIED PROOFS TO:
Jessica Nolan
NewBeauty Magazine
3651 NW 8th Avenue, Suite 200
Boca Raton, FL 33431
| 2015
DIGITAL SPECIFICATIONS
newbeauty.com
Display Ad
Dimensions
Homepage Hero
Format
size
765 x 302
.gif, .jpg
40kb max
Small Square Companion
214 x 234
.gif, .jpg, .swf
40kb max
Leaderboard*
728 x 90
.gif, .jpg, .swf
40kb max
Right Rail Banner*
230 x 468
.gif, .jpg, .swf
40kb max
Mid-Page Banner*
700 x 350
.gif, .jpg, .swf
40kb max
Welcome Interstitial*
640 x 480
.gif, .jpg, .swf
40kb max
Slideshow Interstitial
Navigational Dropdown
569 x 500
300 x 250 133 x 181
.gif, .jpg
.gif, .jpg
.gif, .jpg
40kb max
40kb max
40kb max
*Flash accepted. Welcome Interstitial and Navigational Dropdown creative has to be approved.
newbeauty.com mobile
Display Ad
Loading Page*
Dimensions
640 x 960 Format
.gif
size
800kb max
*1.2 second max animation time
newbeauty weekly newsletter
Display Ad
Dimensions
FormaT
Skyscraper Banner
160 x 600
.gif, .jpg
size
40kb max
newbeauty product picks newsletter
Display Ad
Dimensions
FormaT
Square Image*
335 x 235
.gif, .jpg
size
40kb max
*Must be silhouettte.
video
pre-roll
Dimensions
Format
10-12 Seconds
1080 x 1920 HD
.mov
Size
No Max
Flash Requirements
submission INSTRUCTIONS
If you would like to send an ad in Flash format:
+ All web and newsletter assets are required to be
uploaded to http://ads.sandowmedia.com
+ Submit the .swf, .fla, and all fonts used to create the ad.
+ It must have an accompanying .gif or .jpg as backup.
+ The top layer must contain an invisible, ad-sized button
with the following actionscript associated with the button:
Clicktag instructions
on (release) {
getURL (clickTAG, “_blank”);
}
• The actionscript needs to be EXACT. An extra quotation
mark or comma will cause errors.
• Version Flash 9 or previous.
+ Follow the instructions on how to upload a
“web asset”.
For more information about material
requirements or submission, go to
ADS.sandowmedia.COM, contact your
account manager, or email caroline davis:
cdavis@sandow.com
EDITORIAL
CALENDAR
THE AWARDS ISSUE
WINTER/SPRING
NewBeauty reveals the year’s best, voted on by
industry experts, readers and our editors. Biggest
beauty trends—experts weigh in on everything from
color cosmetics and hair care, to powerful ingredients
and the staying power of treatments. “Beauty Through
the Decades,” Industry Changers and Innovators—who/
what has shaped/changed the beauty industry forever. Plus: Celebrate NewBeauty’s 10th anniversary
Ad Close: October 31, 2014
On Sale: December 30, 2014
THE MAKEOVER ISSUE
SPRING/SUMMER
Our most dramatic makeovers ever! Chock full of
stunning before and after images —from the simplest
hair and makeup revamps to life-changing
transformations. Smart skin care—products that target
specific needs. Beauty Lines created by celebrities, and
a closer look at how celebrities age. The Right
Exfoliating agents —for your body and skin type.
Ad Close: February 3, 2015
On Sale: March 31, 2015
THE BEAUTY ESSENTIALS ISSUE
SUMMER/FALL
Beauty Breakthroughs that have changed the
industry, Fake your favorite hair look, 10 Products that
will change your life, Up and coming beauty experts—
the superstars on our radar. Hot and cold beauty
products that you can feel working, Supercharged
hair care and what you need to know now (that you
won’t hear about anywhere else.)
Ad Close: May 5, 2015
On Sale: June 30, 2015
THE INNOVATIONS ISSUE
FALL/WINTER
New hair innovations and discoveries that combat old
problems, Plant-based stem cells—what they are and
how they work, 10 Formulations You’ve Never Heard Of.
Extreme vs. Natural looking fillers, A Behind the Scenes
Look—what keeps the hair and skin of TV stars pictureperfect on set.
Ad Close: August 4, 2015
On Sale: September 29, 2015
*Titles and content subject to change.
| 2015
2015
| 2015
CONTACTS
Advertising
Steffanie Attenbergsattenberg@newbeauty.com(561) 961-7707
VP, Group Publisher
General Advertisingadvertising@newbeauty.com(561) 961-7698
Marketing & DIGITAL
Elise Woodewood@newbeauty.com(561) 961-7795
VP, Strategic Marketing
Production
Jessica Nolanjnolan@newbeauty.com(561) 961-7647
Marketing Manager
Sales
Andrea Martinamartin@newbeauty.com(760) 634-1500
Spa Advertising Director
Catharine Meketacmeketa@newbeauty.com(917) 934-2855
Beauty Advertising Director
Louise Coolicklcoolick@newbeauty.com(917) 934-2821
Beauty Advertising Director
Press
Amaiya Davisadavis@sandow.com(917) 934-2958
Communications Assistant
Digital AD SERVICES
Caroline Daviscdavis@sandow.com(917) 934-2822
Advertising Operations Manager
EDITORIAL
Liz Ritterlritter@newbeauty.com(561) 961-7705
Managing Editor
SANDOW CORPORATE HQ
3651 NW 8th Avenue
Suite 200
Boca Raton, FL 33431
(561) 961-7600
SANDOW GLOBAL HQ
1271 Avenue of the Americas
17th Floor
New York, NY 10020
(917) 934-2800