Hemline Portfolio

HEMLINE
®
F R A N C H I S E
O P P O R T U N I T Y
OUR SUCCESS
!
CAN BE YOURS TOO.
Upon opening the first HEMLINE® in New Orleans, Louisiana in 1994, Luciano and
Brigitte Holthausen made the first step towards what has become a regional fashion
movement. From its beginnings in the heart of the French Quarter, HEMLINE® has
multiplied to sixteen storefronts with regional and national recognition for cutting edge
styles and outstanding customer service. HEMLINE® began with a simple mission
statement: to provide high-quality, unique merchandise to the fashion forward woman and
to create lasting customer relationships rooted in HEMLINE®’s trusted name and
reputation. Today, the success of HEMLINE® has led to a national franchise expansion
with a growing footprint. With over 200 different lines of clothing, shoes and accessories,
HEMLINE® stays on the forefront of fashion and infuses it into local markets, with each
store offering its own unique personality and individualized flair.
!
A H E M L I N E ® Fr a n c h i s e i s y o u r o p p o r t u n i t y t o
establish a business in your community with the
support of a tried and true retail model that has a
r e p u t a t i o n fo r s u c c e s s.
YOUR OPPORTUNITY.
Becoming the face of HEMLINE® in your
community is an opportunity to build a business and
develop client relationships with a nationally
recognized and trusted brand behind you.
HEMLINE® is an established leading women’s
retailer in the United States, catering to ladies of all
ages who desire a sophisticated, unique style and the
most up-to-date trends in fashion. Ushering in fresh
energy with an ambiance of friendly sales associates
and offering over 200 of the most sought after brands
in women’s fashion, HEMLINE® creates the optimal
customer shopping experience. HEMLINE® is a
brand that attracts great employees and maintains
loyal customers.
T H E
!
• Women’s apparel is a billion dollar US Industry
that HEMLINE® aims to dominate as a market
leader and innovator.
• HEMLINE® provides an environment that
drives repeat customers.
• The unique, cutting-edge styles that
HEMLINE® provides to the public sets it apart
in the growing US ladies boutique industry.
T H E
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M A R K E T.
T H E
O P P O R T U N I T Y.
The HEMLINE® name gives instant recognition as
an established retail enterprise. HEMLINE® has long
standing relationships with the country’s best
wholesale showrooms offering the most coveted
clothing lines. This allows HEMLINE® the
advantage of accessibility to designers available only
to established retailers and the exclusivity to sell the
lines within HEMLINE® territories. In addition,
HEMLINE® receives the most competitive credit
card processing rates and benefits from certain top
vendors including:
• Priority/free shipping from select vendors
• Swaps/refunds for slow selling styles
• Discounts on orders
• Allowed adjustments to orders
• Consignment opportunities
• Trunk Shows
• Preferential buying appointments at market
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O P E R AT I O N.
• Nationally recognized leading women’s retailer
for over 20 years.
• POS system that helps manage your business
efficiently to maximize profits.
• Training to achieve consistent operations is
provided based on years of proven success.
• Ongoing support to continue to maximize
operations.
• Carefully planned inventory maintenance.
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SUPPORT YOUR CLIENTS
WE’LL SUPPORT YOU.
T H E
S U P P O R T.
Led by owner Brigitte Holthausen, the
HEMLINE® franchise operations team provides
assistance with store location and site selection,
build out and store opening, marketing strategy,
buying, inventory maintenance and planning, all
retailing specifications, customer maintenance,
sales training, and ongoing support to assure
your success.
MARKETING
You will be busy serving your customers; we will
help you get them in the door. HEMLINE®
ensures you will have a strong brand behind you.
• Seasonal lookbooks with high quality images
of HEMLINE® models and merchandise.
• Constant Contact account that is provided by
HEMLINE® and maintained for all
locations.
• Social Media guidelines.
• Group Calendar for promotions, sales and
events.
• SENTEXT: a promotional texting plan.
!
!
The more help you
have with client
s e r v i c e, t h e m o r e t i m e
you have to establish
and develop lasting
c l i e n t r e l a t i o n s h i p s.
!
!
O U R
M O M E N T U M .
Hemline® has been featured on prominent
websites and in major publications including:
• Lucky Magazine
• InStyle Magazine
• National Geographic Magazine
• People Magazine
• Nylon Magazine
• Lucky Shopping Manual
• Women's Wear Daily
• People Style Watch
• Where Y’at Magazine
• New Orleans Times Picayune
• Gambit Weekly
!
HEMLINE® has styled celebrities such as:
• Lindsay Lohen
• Blake Lively
• Eva Longoria
• Jessica Simpson
• Britney Spears
• Liv Tyler
• Lana Del Rey
• Kim Kardashian
• Katherine Heigl
• Scarlett Johansson
• Parker Posey
• Christina Aguilera
• Pink
• Lola Jones: Olympic Hurdler and Winner of
2010 US Open
!
HEMLINE® has participated in numerous
national and local fashion shows, including New
Orleans Fashion Week and Gambit Magazine’s
Annual Best of the Big Easy Awards.
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TESTIMONIALS.
HEMLINE® RIDGELAND
HEMLINE® MAGAZINE STREET
“I started working with HEMLINE as a
sales associate in the New Orleans
stores. After moving to Ridgeland with
my husband, I wanted HEMLINE to
continue to be a part of my life, and we
made the decision to open the first
Mississippi location. There is a real
sense of family within HEMLINE.”
“I am a New Orleans native and have
grown my career with HEMLINE. Over
the past 11 years, I have had the
privilege of helping the company
expand regionally and am excited about
our continued growth. I love what I do
and the people I work with.”
- Alex Edgin
Owner
- Katie Pierce
Manager
HEMLINE® AUSTIN
HEMLINE® NASHVILLE
“The most fulfilling aspects about being
a Hemline manager are having a degree
of autonomy at work, having positive
role models in management positions,
and working for a female-run
company.”
Brigitte constantly pushes all of us to
grow and improve. We never stay still.
As my husbands says, “If you're ripe,
you rot!”
-Lizzie Steen
Assistant Manager
- Mary Maddox
Owner
Meet Brigitte and Luciano
Holthausen
!
Brigitte was born in Brazil where she grew up as a tomboy, intrigued by the thrill of racing
go karts and always daring to be different. At age 16, she took a decisive step towards
realizing her dreams and began applying herself to the start of a new adventure. She was
encouraged to move to the United States to learn English, and she fell in love with the city
of New Orleans. At 24, Brigitte started selling products at the French Market, a 200 yearold market in the heart of New Orleans. She began importing hand-selected items from
Indonesia, Mexico and India. In 1993, Brigitte married her now husband, Luciano
Holthausen. Luciano, also Brazilian, had a strong business background and saw many
opportunities in New Orleans. Living in cities all over the world, such as Florianópolis,
London, Lisboa, and Manaus inspired him to create something different in the city. The
very next year, they teamed up to open a small boutique on Chartres Street, and
HEMLINE® was officially established in 1994. The HEMLINE® brand has become a
trusted and sought-after resource for covetable fashion in New Orleans, and throughout the
South. As of February 2014, there are 16 locations across Louisiana, Texas, Alabama,
Mississippi, Georgia, and Tennessee. Many loyal HEMLINE® employees say, they have
‘lavender blood’ in their veins, a reference to the iconic HEMLINE® lavender that adorns
the company logo and signature bags. Today, Brigitte continues to find new and innovative
ways to delight and connect with her customers. Her unique eye for product, which
attracted so much attention in the French Market, continues to define HEMLINE® as an
ultimate style destination. After 20 years, here at HEMLINE® we believe there are many
wonderful chapters still to unfold! We hope that the next chapter starts with you.
!
Get Started Now.
Call: (504) 592-0242
Email: hemline@bellsouth.net
!
609 CHARTRES STREET NEW ORLEANS,
LO U I S I A N A 7 013 0
T : ( 5 0 4 ) 5 9 2 - 0 2 4 2 , F : ( 5 0 4 ) 5 2 3 - 4 2 74 ,
HEMLINE@BELLSOUTH.NET, shophemline.com
The information contained herein does not constitute the offer or sale of a franchise. The offer and sale of a
franchise can only be made through the delivery and receipt of our Uniform Franchise Offering Circular
(UFOC). There are certain states that require the registration of a UFOC before the franchisor can advertise
or offer the franchise in that state. We may not be registered in specific states and may not offer franchises
to residents of those states or to persons wishing to locate a franchise in those states.