over 1800 stunning classic cars 250 car clubs celebrity guests the

BIRMINGHAM, NEC, 13-15 NOVEMBER 2015
SHARE YOUR PASSION FOR CARS
OVER 1,800 STUNNING CLASSIC CARS 250 CAR CLUBS CELEBRITY GUESTS THE UK’S BIGGEST
INDOOR AUTOJUMBLE AND TRADER VILLAGE WHEELER DEALERS LIVE STAGE SUPER CARS
The Lancaster Insurance Classic Motor
Show brings together the UK Classic
Motoring Industry with over 65,000
UK and International classic owners
enthusiasts and collectors.
Proven, year on year, to provide the
single best opportunity in the UK
market, the show now invites exhibitor
entries for 2015.
Companies offering products or
services to the classic motorist, or to the
general automotive market, will benefit
from exposure to this unique audience.
Sponsored by
THE LANCASTER INSURANCE CLASSIC
MOTOR SHOW GIVES YOU:
• 65,000 visitors
• 69% own at least one classic car
• 32% own two or more classic cars and 15% own three or more classic cars
• Average number of cars per household is three
• 6% of our audience are looking to purchase their first classic car
• 29% of our visitors have not and will not attend any other classic car shows this year – that’s nearly 19,000 classic car enthusiasts that you can only see at The Lancaster Insurance Classic Motor Show
• Average spend on visitors classic cars each year is £2,203 with over 10% of our audience spending in excess of £5,000
OVER 1,800 STUNNING CLASSIC CARS 250 CAR CLUBS CELEBRITY GUESTS THE UK’S BIGGEST
INDOOR AUTOJUMBLE AND TRADER VILLAGE WHEELER DEALERS LIVE STAGE SUPER CARS
Trade / Specialist
Exhibitor Options
SPACE ONLY STANDS; We believe this
gives you the maximum flexibility to
present yourselves just as you want.
(typically taken by large trade exhibitors,
autojumble and restoration companies)
DEALER CARPETED SPACE ONLY
STANDS; (typically taken by large trade
exhibitors and classic car dealers)
SHELL SCHEME STANDS; include
walling, carpet and fascia name board.
Perfect if you just want to turn up and
get on with it without the worry of
designing your stand. (typically taken
by small/medium trade exhibitors)
RESTORATION; This offers companies
in the car restoration business the
opportunity to show what they can do
alongside the restoration theatre. If you
want to target the biggest audience of
restoration enthusiast looking for that
unique item that you might have, this is
the area for you.
Stand prices are competitive and full
details of available locations can be
requested by contacting the show
team. Alongside this the NEC and
their contractors can provide you with
a range of exhibition solutions from
electrical supply, furniture hire, internet
access and even food delivered to
your stand.
You’ll be working alongside some of the
countries best known classic specialists
all of whom already appreciate what
the show delivers for their businesses.
We genuinely have had the best result in our
seven year history at the show with eight
confirmed deposits.
Sam Bailey, Car dealer, The SL Shop
It’s our first time and we’d certainly come
back. We came with no expectations and we
sold two thirds of our stock, and that doesn’t
even include any of the post-show enquiries.
Potentially next year it could go for from very
good to excellent.
Jason Gilbert, Autojumbler, N-ECAR.com
We have people coming from overseas to the
Lancaster Insurance Classic Car Show just
purely visit our stand! We pride ourselves
on encouraging and helping youngsters
kick start and grow their collections of
original memorabilia.
Jackie Berry, Autojumbler
The Blues are seriously back! Saturday was
the busiest day for us; it’s been fun!
The Riley Club, Classic Car Club.
The Lancaster Insurance Classic Car show
is now one of the best in the world, and
has reached the same standard as Essen.
It’s a must for any Classic Car enthusiast!
Kevin Brown, Exhibitor, AB Toolsonline.com
EXAMPLE MARKET SECTORS INVITED TO EXHIBIT:
Car Sales, Auction Houses, Restoration Services, Parts, Insurance, Finance, Media Titles, Garage Equipment, Car Care Products, Accessories, Performance Products,
Technology, Safety Products, Travel, Art, Lubricants, Services/Rallies, Fuels, Clothing, etc. In addition, any brand, product or service wishing to target an AB1 male audience.
PLEASE CONTACT THE TEAM TODAY TO DISCUSS THE BEST EXHIBITING OPTIONS
Exhibiting Options
Trade Stands
SHELL SCHEME: £207.50 + VAT per square metre
This is a ready built stand/booth for you to simply ‘move in’ to and furnish with your
branding, products etc.
SPACE ONLY: £186.50 + VAT per square metre
This is exactly as it sounds, floor space in prime areas. This often suits companies/
brands who prefer to build their entire stand from the ground up. In either case the
bare minimum stand size available is 6sqm (e.g. 3m x 2m, 4m x 1.5m).
Should Trade Stand prices present a cost issue to some smaller traders, we suggest
looking at the market-style Classic Trader Village as an alternative for tighter budgets.
Classic Car Dealers
SPACE ONLY (WITH CARPET): £43.50 + VAT per square metre
Many dealers choose to make this event their showroom every year, and with good
reason. Car sales at the show are historically proven to be very strong. We invite
Dealers offering quality vehicles (catering to all price ranges) to apply for space,
which is limited due to its desirability.
How much space will I need for my stock?
We work on the basis of one car, with the doors open, using about 24sqm of space
(6m x 4m). Most cars (unless they’re very big e.g. Rolls/Bentley etc.) tend to actually
measure no more than 5m x 1.7m with the doors closed so allow a minimum of 5m x
1.7 per car when working out how much space you need. Packing in a lot of cars very
tightly may not be as rewarding as displaying fewer cars with more ‘breathing space’
so buyers can fully access the vehicles.
Restoration Area
SPACE ONLY: £43.50 + VAT per square metre
The Restoration Area surrounds the ever popular Restoration Theatre and is populated
by companies offering all manner of restoration products and services; from tools,
to trim, from plating to painting, from a small job to a full ‘ground-up’ restoration.
Restoration product retailers are required to take a minimum of 25sqm. Restoration
service providers are required to take a minimum of just 6sqm.
PLEASE CONTACT THE TEAM TODAY TO DISCUSS THE BEST EXHIBITING OPTIONS
WHERE ARE OUR VISITORS FROM?
70
60
Number of visitors from other regions
(pre-booked tickets only)
50
40
SCOTLAND – 3%
30
NORTH EAST – 3%
20
NORTH WEST – 10%
NORTHERN IRELAND – 1%
10
IRELAND – 3%
0
WEST MIDLANDS – 17%
WALES – 4%
LONDON – 4%
SOUTH – 15%
SOUTH WEST – 9%
*Visitors as a percentage from Great Britain and Ireland. Visitor data from 2013 show
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EAST OF ENGLAND – 11%
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YORKSHIRE – 10%
We also had visitors from other areas of Europe Including;
•Gibraltar
•Cyprus
•Luxembourg
• Czech Republic
•Iceland
•Estonia
•Italy
•Russia
•Hungary
•Portugal
•Austria
•Turkey
The Show has also gone worldwide with visitors from the United States,
Colombia, Hong Kong, Jordan, South Africa, Trinidad and Tobago, United
Arab Emirates and as far as Australia. This truly is an international show!
PLEASE CONTACT THE TEAM TODAY TO DISCUSS THE BEST EXHIBITING OPTIONS
SPONSORSHIP PACKAGES
We also have several superb sponsorship opportunities within the
show ranging from full Official Partner, through Feature Sponsor and
other unique and innovative in-show branding opportunities.
We can tailor a bespoke package to suit your objectives, all
sponsorship opportunities include elements of the following:
• Up to 200sqm exhibition floor space
• Hyperlink between websites
• Inclusion in our pre/post show PR
• Branding across the event where appropriate
• Branding on all show materials where appropriate
• Full branding opportunity of the area sponsored
• Complementary tickets
• Tailored and bespoke marketing and
communications packages. P.O.A.
Please contact the team for more information
Sponsored by:
Official Partner:
In association with:
PLEASE CONTACT THE TEAM TODAY TO DISCUSS THE BEST EXHIBITING OPTIONS
The Classic Motor Show 2014
Clarion Events, 69-79 Fulham High Street, London, SW6 3JW
Registered office: Clarion Events Limited, 69-79 Fulham High Street, London, SW6 3JW Registered in England no: 5361393
Contact the Team
Show Director
Show Manager
Sales & Sponsorship
Daniel Nwaokolo
Tel: 0207 384 8138
daniel.nwaokolo@clarionevents.com
Lee Masters
Tel: 0207 384 8175
lee.masters@clarionevents.com
Nick Pratt
Tel: 0207 384 8142
nick.pratt@clarionevents.com
Marketing Manager
Autojumble/Classic Trader Village Stands
Claire Smith
Tel: 0207 384 8140
claire.smith@clarionevents.com
Mark Woodward
T: 01697 451882
woodyauto@hotmail.co.uk