E.A. Dion Creates 2007 Hula Bowl Ring

WINTER 2007
PRSRT STD
U.S. POSTAGE
PAID
PROVIDENCE, RI
PERMIT NO. 1320
D IGEST
D IGEST
Creative Jewelry Solutions for Recognition, Promotion and MotivationSM
E.A. Dion, Inc.
33 Franklin McKay Road
Attleboro, MA 02703
1-800-445-1007
(508) 222-9662
Fax: (508) 222-8418
E-mail: info@eadion.com
Web: www.eadion.com
Creative Jewelry Solutions for Recognition, Promotion and MotivationSM
E.A. Dion Creates 2007 Hula Bowl Ring
E. A. Dion and its local distributor, CorpLogoWare, were chosen
to design the ring for the 2007 Cornerstone Bancard Hula Bowl.
The game, held each January
at Aloha Stadium in Honolulu,
Hawaii, traditionally features
the best NCAA football
players in an "East Meets
West" showdown.
Address Service Requested
To commemorate this prestigious event, Dion designed both
a "VIP" 10-karat white gold ring and
a sterling silver version. The 10-karat white
gold ring features a combination of fifty-five 1/2, 1 and 1 1/2 point
diamonds accented with sixteen 1/2 point emeralds. Sixteen
E.A. Dion has added even more
experience to its management team
with the hiring of Tony Figueiredo
to the position of Director of
Manufacturing.
Tony brings a wealth of knowledge
both from the jewelry industry as
well as from other manufacturing
environments. His responsibilities
include the planning, scheduling and coordination of products
and orders through the manufacturing process.
Tony's "lean manufacturing" experience promises to enhance
Dion's operating philosophy and continue to deliver positive
results for you and your end-users. Please join us in welcoming
Tony to Dion.
Welcome Paul Durette
With the addition of Paul Durette
as Gemologist, Dion has been
fortunate to add yet another highly
experienced individual to its staff.
Paul has worked in the jewelry
industry for almost 20 years,
performing precious gemstone
evaluations and stone-setting, as
well as negotiating diamond and
precious gemstone pricing with vendors. In addition, he has
worked as Director of Manufacturing and Technical Supervisor
at Robbins Co., overseeing and implementing systems for the
effective manufacture of emblematic products. Paul's extensive
education includes earning a Graduate Gemologist Diploma,
Colored Stones & Gem ID Certificate and a Diamonds
Certificate from the Gemological Institute of America.
The need to add a graduate gemologist at Dion is due largely
to the increased demand for more precious metal and precious
gemstone jewelry from our distributors and their end-users.
Welcome aboard, Paul!
Creative Jewelry Solutions for Recognition, Promotion and Motivation
SM
"Having produced sports rings for numerous major collegiate and
professional events and championships in the past, we understood
the importance of creating a ring for the Hula Bowl that was as
unique as the event it represents," said Paul Prendergast, Senior
Director of Sales Development for Dion. "We look forward to the
next opportunity to showcase our design and creative product
development capabilities for the Hula Bowl and the NCAA."
Trip Charms - A Lasting Reminder
Exotic locations. Wonderful resorts. Delicious meals. A gathering
of enthusiastic people sharing interests in a nurturing and dynamic
environment. Whether an incentive trip to Hawaii, celebrating a
corporate anniversary or participating in an annual conference,
these events enable people to socialize outside of work and
strengthen relationships among peers and management. What
better way to extend this sense of camaraderie than to surprise
them with a stylish personalized keepsake.
Trip Charms, accompanied with a note of appreciation on the first
evening of an event, generate a buzz that money can't buy. A fashionable charm and charm bracelet, a charm alone or a lapel tack
can serve either as a commemorative or the start of a "theme"
bracelet marking past and future participation and contributions.
These personalized keepsakes are popular for the emotion they
generate, the prestige they convey and their affordable price.
While trip charms represent an insignificant part of the company's
overall investment, they offer a continuous return well beyond the
event or trip.
INSIDE
Tony Figueiredo Joins Team
synthetic emeralds and 55 zirconias adorn the sterling ring. A
white gold/sterling silver barrel-shaped bezel with an all-metal
panel prominently displays a jeweled pineapple. The Hula Bowl
logo, featuring a football instead of the letter "o" in the word
"Bowl", decorates one side of the ring while each player's raised
name and engraved jersey numeral completes the final side.
For more than 35 years, E.A. Dion has been providing creative
jewelry "solutions" for recognition, promotion and motivation.
Challenge our designers to create a unique jewelry gift that will
capture all the good times and emotion while giving you a
distinctive advantage.
Dion Unveils Sales Literature System......................................2
Newsworthy Notes.....................................................................3
Distributor Reception at PPAI Draws Rave Reviews................3
Tony Figueiredo Joins Team..........................................................4
Dion Continues to Build Category...........................................3
Welcome Paul Durette.................................................................4
A newsletter published for distributors and friends of E.A . Dion, Inc.
D IGEST
D IGEST
Creative Jewelry Solutions for Recognition, Promotion and MotivationSM
Creative Jewelry Solutions for Recognition, Promotion and MotivationSM
E.A. Dion Unveils Industry-Leading Sales Literature System
After six months of planning and development, E.A. Dion
introduced its new, innovative sales literature "system" at the
January PPAI show in Las Vegas.
The contemporary appearance of each piece conveys an
immediate sense of quality, sophistication and forward motion.
The brilliant pastel brush strokes of the Dion folder and
supplements only hint at the creativity yet to be unveiled while
setting the tone for the color-matched and coordinated award
product category galleries. A stroll through the individual galleries
present a disarming display of Dion's excellence in Recognition
Award Rings, Jewelry Solutions, Precious Metals Symbols and
Emblematic & Promotional Symbols.
the initial impression of an organization different from all others.
The double page spreads, accompanied by simple, straightforward
text and an illustrative use of product, dramatically display the elements of the Dion advantage. These advantage elements are:
• The Dion History
• Dion's Creativity
• Promotional Products Capability
• Recognition Products Capability
• Product and Administrative Services
Dion Distributor Reception at PPAI Draws Rave Reviews
The Annual Dion Distributor Reception, held during the January
PPAI show at the Mandalay Bay Resort in Las Vegas, exceeded
expectations once again. Approximately 250 distributors perused
the Dion exhibits and came away excited about the expanded
product offerings, design capabilities and the obvious momentum
of the company.
The unveiling of the new Dion capability and product literature
system generated an enthusiastic response from the visiting
distributors who universally saw it as a powerful selling tool.
In addition to the traditional lunch, a breakfast was also included
as part of the reception this year. It was very well received as
distributors used the breakfast as a meeting place to plan their
strategy for the convention hall.
• Dion's Commitment
The individual product supplements feature:
Top distributor awards continue to be a highlight of the reception.
This year the award winners represented diverse groups with
• A broad and diverse representation of particular
award categories;
multiple winners from Recognition,
Motivation and Promotional
segments. Some of the recognized
distributors were: Davene, Inc.,
Drive Marketing, Imperial
Marketing, MacMannes, Inc.,
The M.C. Fina Co., Inc. and
The Miller Company.
Ted Dion (left), President of E.A.
If you were unable to join us at
Dion, presents Tom Miller of
The Miller Company, with a
this wonderful event, be sure
Top Distributor Award.
to go to our new website
(www.eadion.com) and/or speak with your Account Manager to
secure copies of the new literature portfolio and learn more about
how we can build our businesses together with Dion's "Creative
Jewelry Solutions."
Dion Continues to Build the Category
• A brief description of the importance of the featured product
as well as potential applications;
E.A. Dion continues to create awareness of its capabilities and
attract opportunities for our distributors via the distribution of
positive "word of mouth" postcard mailings and the Dion Digest
newsletter. Our efforts are expanding this year by exhibiting at two
new trade shows in market segments where we are only scraping
the surface:
• A simple, "Getting Started" four step process outline describing
the materials and information required to expedite design
and sampling;
• An overview of readily available and popular packaging options;
• The Healthcare Forum and American
Hospital Leadership Summit in San Diego in July;
• Just enough "romance" copy creatively describing the value and
quality of the award products and their impact on those
receiving them;
• The American Trucking Association Management
Conference and Exhibition in Orlando in October.
These segments offer significant growth opportunities for both
Dion and our distributors' businesses. We feel it will take time to
create a presence in both segments but feel it prudent to begin
since we now have tools previously unavailable in place thanks to
our new website and literature system.
As always, any and all business opportunities uncovered will be
communicated through your Account Manager directly to the
appropriate distributor for follow-up. Dion continues to make progressive investments, which benefit not only us but our distributors
as well.
• Pictures of other galleries featuring Dion award products;
• An area for distributor
personalization and
identification.
The midnight black Dion
Corporate Profile presents
an immediate impression
of Fifth Avenue elegance,
with the small vignettes
communicating the transparent merging of old
world craftsmanship and
today's modern technology.
Targeted testimonials from
end-users and distributors
give further credence to
Newsworthy Notes
The colorful folder features a cover in the shape of a “D” for
Dion and pre-cut slots for a business card and a cover letter. An
"Important Information" sheet is enclosed in each folder outlining
key points such as design requests, use of trademarks, payment
terms, tooling costs and shipping information.
All these pieces can be used together as a total "system" or
individually to satisfy a specific inquiry. To learn more, or order
your own set, visit our website at www.eadion.com or call your
Account Manager at 800-445-1007.
• E.A. Dion was recently selected as Strategic
Partner by The Miller Company.
The Miller Company has awarded this
designation to only four companies.
• E. A. Dion has been selected for the 13th consecutive year
as Imperial Marketing's "Supplier of the Year."
• The healthcare industry offers a wealth of opportunity for
recognition programs. May 6-12 is designated Nurses Week
and May 13-19 is designated as Hospital Week.
• Dion's new product literature system is available for review at
www.eadion.com. The Las Vegas unveiling created quite a buzz!
Creative Jewelry Solutions for Recognition, Promotion and Motivation
SM
• Two quick recognition survey tools are available for downloading at www.eadion.com under the "Recognition" header.
• Information on Gemstones has been added to the
"Distributor" section of www.eadion.com.
• Art/Design single and double folders are now available for
$1.00 each at www.eadion.com. Please contact Ann Condon
at annc@eadion.com to order.
• E.A. Dion will be exhibiting at the NAER 10th Annual Sharing
Conference from April 29-30 in Savannah, Georgia. All leads
from this show will be forwarded to the appropriate distributor
for follow up.
Creative Jewelry Solutions for Recognition, Promotion and Motivation
SM